Influencers

Campaigns 1 mins read

Steph Claire Smith and Laura Henshaw Elevate STAX Activewear

Fitness influencers Steph Claire Smith and Laura Henshaw are taking activewear to the next level with their latest collaboration with STAX. Known for their fitness expertise and stylish workout looks, this partnership is set to inspire fitness enthusiasts everywhere.

๐Ÿ‘Ÿ A Fusion of Style and Comfort: The new STAX collection, designed in collaboration with Smith and Henshaw, perfectly blends style with functionality. Whether you’re in the Pilates studio or running errands, this sportswear is designed to keep you comfortable and chic.

๐Ÿ’ผ Whatโ€™s in the Collection?: The 15-piece lineup features everything from cute crew sweaters priced at $89.95 to oversized tees at $49.95, and STAXโ€™s renowned best-selling tights also at $89.95. It’s the kind of activewear you’d happily wear both inside and outside the gym.

๐ŸŽจ Colorful and Versatile: Including crop tops available in three different colorways, the collection promises versatility and a splash of color to your workout wardrobe, ensuring there’s

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Campaigns 2 mins read

Kizzy Don Shines in Rum Bar’s 2024 Calendar

TikTok star and emerging music talent Kizzy Don, also known as Danielle Banton, teams up with Rum Bar for their 2024 calendar. This collaboration marks a significant milestone for both the artist and the brand, managed by Worthy Park Estate.

๐ŸŽค From TikTok to Trendsetter: With her engaging skits and vibrant personality, Kizzy Don has captivated an audience of over 274k followers on TikTok, boasting an average of 500,000 views per video. Her unique sense of humor and flair have made her a social media sensation.

๐ŸŽต Musical Milestones: Following the success of her latest single ‘Designer Body,’ released in December 2023, Kizzy Don’s catchy beats and bold lyrics have caught the public’s eye. Her transition from a TikTok sensation to a music artist is inspiring, showcasing her versatile talent.

๐Ÿน A Perfect Partnership: The collaboration between Kizzy Don and Rum Bar is a testament to her growing influence and appeal. As the face of the 2024 calendar, she brings her unique style and charisma, further solidifying her position in the entertainment industry.

This

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Endorsement Deals 2 mins read

Kai Cenat Joins Forces with Nike

Kai Cenat, the renowned content creator, has officially joined the Nike family, marking a significant milestone in his career. Announcing the partnership to his nine million Twitch followers, Cenat shared his excitement, revealing that joining Nike has been a long-anticipated dream come true.

๐ŸŽฎ Expanding Beyond Sports: This collaboration is part of Nike’s strategy to reach wider audiences beyond traditional sports. Cenat, celebrated for winning Streamer of the Year consecutively and hosting streams with stars like Nicki Minaj and Lil Baby, represents a bridge to the Gen Z demographic for Nike.

๐ŸŒ A New Era for Content Creators: This partnership signifies Nike’s first venture with a streamer, highlighting the brand’s innovative approach to capturing the attention of younger audiences. Cenat’s involvement suggests a fresh, dynamic direction for Nike’s promotional activities.

๐Ÿ€ Upcoming Collaborations: Cenat hinted at a “big” project with Nike, including a special in-real-life stream

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Campaigns 2 mins read

Paris Hilton Revives the โ€˜00s in Living Proof Campaign

Living Proof, the innovative hair-care brand, is stirring nostalgia with its latest campaign starring the quintessential โ€˜00s icon, Paris Hilton. The campaign creatively features a dialogue between Paris from 2002 and her present-day self, emphasizing the timeless appeal of Living Proof’s Dry Shampoo.

๐Ÿ•ฐ๏ธ A Blast from the Past: The ad showcases a time-traveling conversation where present-day Paris advises her younger self on key life choices, including embracing ‘The Simple Life’ and the crucial role of Living Proof’s Dry Shampoo in achieving hair perfection.

๐ŸŒŸ Paris Hilton’s Beauty Expertise: Hilton, known for her passion for the beauty industry, brings her wealth of product knowledge and personal brand to the campaign. The integration of Y2K elements aligns with Hilton’s iconic status and the era’s influence on today’s beauty trends.

๐Ÿ”„ A Shift in Strategy: Living Proof’s decision to feature Paris Hilton represents a playful departure from its traditionally

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Brand Ambassador 2 mins read

Vishy Anand Joins Chess.com as Brand Ambassador: A New Chapter in Chess Broadcasting

In a monumental move for the world of chess, the legendary Grandmaster Viswanathan Anand, India’s most celebrated chess icon, has officially joined hands with Chess.com as a brand ambassador. This collaboration unites the five-time world chess champion with the worldโ€™s largest chess platform, promising to bring a new dimension to chess broadcasting in 2024 and beyond.

๐Ÿ‡ฎ๐Ÿ‡ณ An Indian Legend in Global Chess: Vishy Anand, a name synonymous with brilliance in the 64-square universe, is revered for his exceptional intellect and skill in the game. His association with Chess.com stands as a testament to his commitment to the sport and his desire to contribute more to the chess community.

๐ŸŒŸ Elevating Chessโ€™s Global Appeal: Anandโ€™s collaboration with Chess.com is more than just a partnership. It is a strategic move aimed at amplifying the reach and appeal of chess worldwide. With his rich experience and profound knowledge, Anand is set to play a crucial role in attracting and educating a new wave of chess enthusiasts, both in India and across the globe.

๐Ÿ“บ A New Face on Chess Broadcasts: As part of the agreement, Anand will be a regular

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Brand Ambassador 2 mins read

Zachary Fowler Joins Solo Stove as Brand Ambassador

Zachary Fowler, celebrated outdoorsman and winner of The History Channel’s โ€œAlone,โ€ steps into a new role as the brand ambassador for Solo Stove, a subsidiary of Solo Brands. This partnership aims to enhance consumer awareness and engagement for Solo Stove’s innovative outdoor products.

๐Ÿ† A Survivor and an Outdoors Expert: Fowler, known for his survival skills and profound knowledge of the outdoors, brings authenticity and expertise to the Solo Stove brand. His victory in โ€œAloneโ€ showcased his ability to thrive in challenging environments, making him an ideal representative for outdoor gear.

๐Ÿ“ˆ Expanding Consumer Awareness: Solo Brands’ strategy in appointing Fowler as a brand ambassador for Solo Stove is to increase consumer awareness and connect with a more targeted audience. Fowler’s significant online presence, with over 1.2 million followers on Facebook and 1.5 million on YouTube, presents a substantial opportunity to reach and engage with outdoor enthusiasts.

๐Ÿ– Integrating Products in

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Campaigns 2 mins read

Balenciaga Celebrates the Return of Le City Bag Featuring Devon Lee Carlson

In a fashionable nod to its heritage, Balenciaga reintroduces the iconic Le City Bag, a gem from the 2000s, for its 2024 lineup. Capturing the essence of the era, the bag is expertly crafted in Arena leather, adorned with vintage accents such as original-sized studs, laced zipper pulls, and luxurious lacquered leather handles and straps. Among the luminaries gracing this revival, Devon Lee Carlson stands out as a pivotal figure in the campaign, exemplifying the timeless appeal of this classic accessory.

๐ŸŒŸ A Fusion of Fashion Icons and Modern Muses: The campaign, masterfully shot by the renowned photographic duo Inez & Vinoodh, features a blend of fashion royalty and contemporary influencers. Alongside Devon Lee Carlson, the campaign is elevated by the presence of newly appointed brand ambassador Kim Kardashian, who elegantly showcases the Le City Bag within the chic confines of her personal closet.

๐Ÿ“ธ An Array of Fashion Prowess: Joining Carlson and Kardashian are influential personalities like Paloma Elsesser and the legendary costume designer and stylist Patricia Field. They are depicted against

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New Signings 1 mins read

CboysTV Joins Forces with UTA

The adrenaline-pumping YouTube collective CboysTV, renowned for their high-octane stunts and motorized adventures, has inked a deal with UTA, a powerhouse in the entertainment and sports talent agency world.

๐Ÿ๏ธ Daredevil Entertainment: CboysTV, a dynamic team of six friends – Ben Roth (24), Ryan Iwerks (27), CJ Lotzer (27), Micah Sandman (27), Ken Matthees (28), and Evan Sheff (30), are celebrated for their heart-racing extreme sports content, drawing millions of viewers on YouTube.

๐ŸŽฅ Expanding Digital Horizons: With UTA’s expertise, CboysTV is set to broaden their digital presence, extending their reach beyond their successful YouTube channel (boasting 5.5 million followers) to platforms like Instagram, Facebook, TikTok, and Snapchat. The aim is to grow their community and deepen audience engagement.

๐ŸŒ Building a Sustainable Model: UTA’s collaboration will empower CboysTV to transform their digital popularity into a sustainable business model. UTA’s capabilities in digital, audio, ventures, touring, and unscripted TV domains are key to this strategic expansion.

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Brand Ambassador 1 mins read

Kim Kardashian: Balenciaga’s New Brand Ambassador

Kim Kardashian has officially stepped into the role of brand ambassador for Balenciaga, solidifying a long-standing relationship with the Paris-based fashion giant.

๐Ÿ‘— A Fashionable Journey: Kardashian’s association with Balenciaga is deep-rooted, marked by memorable appearances at their shows and in advertising campaigns. She’s been a fixture in the brand’s evolution, showcasing its designs in several iconic fashion moments.

๐Ÿ“ Couture Week Announcement: The announcement coincided with the commencement of couture week in Paris, underscoring the significance of this partnership in the high-fashion realm.

๐Ÿ”ฅ Iconic Collaborations: Kardashian’s journey with Balenciaga includes head-turning appearances at ready-to-wear shows, a walk on their 2022 couture runway, and a striking presence at the Met Gala alongside creative director Demna.

Kim Kardashian’s official ambassadorship with Balenciaga marks a natural progression in their collaborative journey, promising to bring even more innovative and influential fashion moments to the forefront.

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Campaigns 2 mins read

Kylie Jenner Partners with Travel Town Mobile Game in Surprise Ad Campaign

In a surprising twist among celebrity endorsements this year, Kylie Jenner, a renowned entrepreneur and social media influencer, has taken up promoting a match-and-merge mobile app, Travel Town. The partnership marks an unexpected venture for Jenner, known primarily for her makeup empire and reality TV presence.

๐ŸŽฎ Kylie’s Introduction to Gaming: In the ad, which has been circulating on social media, Kylie Jenner acknowledges her lack of gaming background: โ€œIโ€™m not really a gamer, but remember this name: Travel Town.โ€ She expresses initial skepticism about the partnership but shares her newfound enthusiasm for the game. Demonstrating the game on her phone, she builds a “beautiful town,” which she adorably describes as โ€œcuuuuute.โ€

๐Ÿ’ฌ Reactions Online: The internet has reacted with a blend of curiosity and surprise to Jenner’s unexpected promo for Travel Town. The ad has sparked discussions about the game’s budget and why the CEO of Kylie Cosmetics would choose to endorse a mobile game. Comments have ranged from speculative financial inquiries about the Kardashians to

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Digital 2 mins read

Jynxzi, Twitch’s Top Streamer, Joins Forces with Right Click Culture

Jynxzi, the reigning king of Twitch’s streaming world, has made a strategic move in his skyrocketing career by signing with the talent management company and creative agency, Right Click Culture. This partnership marks a significant milestone for Jynxzi, securing his position as a leading figure in the gaming and streaming community.

๐Ÿ‘‘ A Streaming Sensation: For those less familiar, Jynxzi has taken the Twitch world by storm, particularly in the “Rainbow Six Siege” community. With an impressive following of 3.3 million and over 106,000 active subscribers, he currently holds the title of Twitch’s most-subscribed-to streamer, surpassing the likes of Kai Cenat by a substantial margin.

๐Ÿ“ˆ Breaking Viewership Records: Jynxzi’s streaming sessions attract a staggering concurrent viewership of over 30,000 people, with a record peak hitting 61,000. His ability to draw and retain such large audiences not only demonstrates his skill and charisma as a streamer but also his influence within the online gaming community.

๐Ÿค The Right Click Culture Partnership: By teaming up with Right Click Culture, Jynxzi is set to expand his

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Sports 2 mins read

Mikaela Shiffrin Joins WME Sports, Cementing Her Legacy as a Skiing Legend

WME Sports is thrilled to announce the signing of Mikaela Shiffrin, a name synonymous with skiing excellence and sporting greatness. Shiffrin, acclaimed as one of the greatest skiers of all time, brings a record-breaking career and influential legacy to WME Sports.

๐Ÿฅ‡ An Unparalleled Career: Mikaela Shiffrin’s achievements in the world of skiing are nothing short of extraordinary. A two-time Olympic Gold Medalist and five-time Overall World Cup Champion, she has redefined the boundaries of alpine skiing. Her four World Championship titles in slalom and seven World Cup discipline titles in the same category highlight her dominance in the sport.

๐Ÿ”๏ธ Record-Breaking Success: With 90 career World Cup victories, Shiffrin holds the record for the most wins by any alpine skier, male or female. This remarkable feat not only cements her status as the most successful skier in history but also showcases her consistent excellence and dedication over the years.

๐ŸŒ A Global Influence: Mikaela’s impact transcends the ski slopes; she was recognized as one of the 100 most influential

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Music 2 mins read

Vintage Culture Spins into Global Representation with WME

Vintage Culture, the Brazilian DJ, producer, and entrepreneur making waves in the electronic music scene, has taken a major leap in his international career by signing with WME for global representation.

๐Ÿ”Š From Brazil to the World’s Stage: Known for his electrifying house and techno mixes, Vintage Culture has carved a niche in the global music scene. His presence at renowned festivals like Coachella and Tomorrowland speaks volumes about his growing influence and popularity in the electronic music world.

๐ŸŒ A Residency to Remember: His residency at Hรฏ Ibiza, one of the most sought-after spots in the electronic music realm, has just completed its second successful year. This residency has not only showcased his talent but also solidified his status as a sought-after name in the international DJ circuit.

๐ŸŽ‰ Launching a Music Movement: This year marked a new milestone for Vintage Culture with the launch of ‘Vintage Is a Festival.’ This ambitious project saw the festival rolling out to five major Brazilian cities, with an upcoming event set to electrify Sรฃo

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New Signings 2 mins read

Valkyrae Joins WME: Gaming’s Leading Lady Levels Up

Rachell โ€œValkyraeโ€ Hofstetter, celebrated as one of the world’s preeminent female streamers and gaming creators, has leveled up her career by signing with WME for representation, a strategic move from her previous representation by UTA.

๐Ÿ‘พ Streaming Superstar: Valkyrae, renowned for her engaging streams of popular games like โ€œAmong Us,โ€ โ€œFortnite,โ€ and โ€œValorant,โ€ commands an impressive following of over 13.5 million across social media platforms, including 4 million subscribers on her main YouTube channel. Her live streams have not only captivated a vast audience but have also featured star-studded appearances from celebrities like Jimmy Fallon and the cast of โ€œStranger Things.โ€

๐Ÿš€ A Meteoric Rise: Beginning her streaming journey on Twitch and subsequently signing an exclusive deal with YouTube in 2020, Valkyrae has seen a phenomenal rise. She’s not only one of the fastest-growing streamers globally but also holds the title of YouTube’s most-watched female streamer for the past three years.

๐Ÿ’ผ Breaking Barriers in Esports: Valkyrae’s

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Digital 1 mins read

Edward Enninful’s Visionary Path Now Guided by WME

Edward Enninful, the trailblazing editor-in-chief of British Vogue, takes a bold step forward by signing with WME for representation, solidifying his influence in the realms of fashion, diversity, and media.

๐Ÿ“š A Historic Tenure at Vogue: Since making waves in 2017 as the first Black editor-in-chief of Vogue, Enninful has been a transformative force, infusing the pages of the storied magazine with a rich tapestry of diversity and innovation. His leadership has given rise to pioneering issues like Vogue’s first braille edition and spotlighting stars with disabilities, reflecting his commitment to inclusivity.

๐ŸŒ A Global Role Awaits: Poised for 2024, Enninful will transition into a global advisory position, set to amplify his visionary impact on an even grander scale across the Vogue brand.

๐Ÿ”– Editorial Prodigy: Enninful’s illustrious journey in fashion journalism began at the tender age of 18 as fashion director of i-D Magazine, with his editorial genius later gracing the pages of Vogue Italia, American Vogue, and W Magazine.

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New Signings 2 mins read

Haley Kalil: From Lab Coats to Swimsuits and Beyond with CAA

Haley Kalil’s journey from scientist to modeling sensation and social media comedienne has taken a dazzling turn, as she is now represented by CAA, one of Hollywood’s top talent agencies.

๐Ÿ“š Academic Excellence to Pageant Poise: The Minnesota native isn’t your typical fashion model. With a summa cum laude degree in medical biology and psychology, plus a chemistry minor under her belt, Kalil brings an intellectual rigor to her diverse career pursuits.

๐Ÿ‘‘ Swimsuit Issue Success: Kalil transitioned from pageantry to the pinnacle of swimwear modeling, emerging as one of the winners of Sports Illustrated’s inaugural Swim Search. Her radiant presence graced the Swimsuit Issue from 2018-2021, earning her a spot in the sun among modeling’s elite.

๐ŸŽฅ Content Creation and Comedy: With a magnetic personality that’s garnered a staggering 14 million social media followers, Kalil’s comedic flair shines through in her skits and collaborations with stars like Jared Leto, the Jonas Brothers, Courteney Cox, and Ed Sheeran.

๐Ÿ† Recognitions

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Investments 2 mins read

Ollie Watkins and Josh Denzel Lace Up Investment in The Edit LDN

Ollie Watkins, the dynamic England striker, and Josh Denzel, the sports broadcaster and reality TV alumnus, are kicking off a stylish venture by investing in The Edit LDN, the booming sneaker and streetwear platform.

๐Ÿš€ A Step Into Fashion Tech: Watkins, fresh from the pitch with Aston Villa, is not just navigating the football fields but also making strategic plays in the business arena by backing The Edit LDN, which has carved out its niche in luxury retail with coveted spaces in Harrods and Harvey Nichols.

๐Ÿ’ท Financial Footwork: With a goal to raise ยฃ5m, The Edit LDN is bolstering its investment game, with Watkins and Denzel joining an early squad of backers in the company’s latest funding round. The round follows a substantial ยฃ3.9m raise earlier in the year, hinting at the marketplace’s accelerating pace.

๐ŸŒŽ Global Ambitions: The new funds are earmarked to drive The Edit LDN’s expansion into key markets like the US and MENA regions, sprinting towards global recognition in the competitive

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