Influencers

Campaigns 2 mins read

WOW Vegas and Paris Hilton’s 11:11 Media Sparkle in New Brand Campaign

WOW Vegas, a prominent name in the US social casino scene, is ecstatic to reveal its collaboration with the iconic Paris Hilton and her forward-thinking media company, 11:11 Media. As the new face of WOW Vegas, Hilton has already made waves with a promotional video that not only captivated fans but also heightened anticipation for what’s to come in this glamorous partnership.

🌟 Paris Hilton: A Fresh Face for Social Gaming: Known for her effervescent personality and entrepreneurial spirit, Paris Hilton infuses WOW Vegas with her unique brand of sparkle and excitement. Her involvement promises to transform the social casino landscape, offering players an experience that marries the high-stakes allure of Las Vegas with the engaging world of social gaming.

🎲 A Diverse Gaming Portfolio: As part of this vibrant partnership, WOW Vegas invites gaming aficionados to delve into an expansive suite of over 700 social casino-style games. The platform’s diverse range of games, from time-honored classics to cutting-edge new releases, ensures

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Campaigns 2 mins read

The D’Amelio Family Unveils Fresh Footwear for Spring: A Step into Vibrancy

As the chill of winter fades and the blossoms of spring begin to unfold, the excitement for lighter, brighter fashion follows suit. The D’Amelio family, acclaimed for their dynamic presence in the reality TV sphere and their colossal social media influence, has perfectly captured this seasonal transition. They recently showcased their eagerly anticipated spring footwear collection, adding a splash of vitality and flair to wardrobes everywhere.

🌟 A Family Affair in Fashion: During an engaging segment with “Good Morning America,” TikTok superstar Charli D’Amelio shared her enthusiasm for the new collection, emphasizing the transformative power of a great pair of shoes. This sentiment was echoed by her family members, Marc, Heidi, and Dixie, highlighting the collective passion and vision driving their brand.

👡 A Glimpse into Spring: The D’Amelios offered an exclusive preview of their spring lineup at an immersive pop-up shop in New York City, captivating attendees with a variety of styles suited for the warmer days ahead. The collection boasts an array of strappy

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Campaigns 1 mins read

Kylie Jenner Shines in Sam Edelman’s 20th Anniversary Campaign

In a dazzling celebration of two decades of unparalleled style and craftsmanship, Sam Edelman proudly unveils its Spring/Summer 2024 campaign starring the iconic Kylie Jenner. This landmark campaign ushers in a year-long celebration of Sam Edelman’s 20th anniversary, showcasing the enduring legacy and innovation of the beloved contemporary lifestyle brand.

📸 A Visionary Collaboration: The campaign captures a series of captivating images featuring Kylie Jenner like never before, spotlighting the essence and innovative spirit of Sam Edelman. Stepping out from her brand, Jenner brings a dynamic and fresh perspective to the campaign, elevating the brand’s signature aesthetic to new heights.

🗣️ Kylie Jenner on Empowerment through Fashion: Jenner’s engagement with Sam Edelman’s footwear instills a sense of confidence and beauty, honoring her role in this significant milestone. Sam Edelman, co-founder and creative director, shares his gratitude for the ongoing support and vision that have propelled the brand into

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Investments 2 mins read

Serena Ventures Champions Creator Economy with €1.4M Investment in KLIQ

In an exhilarating move for the creator economy, Serena Ventures, spearheaded by tennis legend Serena Williams, has taken the lead in a €1.4 million pre-seed funding round for KLIQ, an innovative startup designed to empower creators to launch their own ventures effortlessly. Originating from London and formerly known as Remote Coach, KLIQ unveiled its unique no-code app development platform in 2022, targeting creators eager to share exclusive content or initiate educational courses.

🚀🧠 Expansion and Innovation Ahead: This substantial financial boost is set to propel KLIQ into its next phase of growth, focusing on team expansion and product refinement, especially in AI development. The platform’s pioneering AI Business Assistant is designed to offer creators valuable insights into audience analytics and business management, enhancing their ventures post-launch.

🎾🌐 A Visionary Investment: Serena Williams’ venture fund is no stranger to backing groundbreaking projects, and its investment in KLIQ underscores a commitment to revolutionize the way creators are viewed as pivotal to the future landscape

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Campaigns 2 mins read

HSBC One and T1 Power Up the Ultimate GenZ and Millennial Campaign

HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the “Unkillable Demon King” himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.

🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One’s latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC’s goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.

🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it’s a gateway to unforgettable experiences. Fans will have the chance to meet Faker and the T1 squad in a once-in-a-lifetime meet-and-greet event, marking

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New Signings 2 mins read

Currents Management Expands Roster with Top Family and Comedy Creators

In a strategic move to enhance its illustrious roster, Los Angeles-based Currents Management, a blend of creative agency and talent management firm, has warmly welcomed five exceptional content creators and creator couples. Spearheaded by the dynamic duo, Nilou and Cameron Ajdari, Currents Management emphasizes family content and is diversifying into comedy, marking a significant step in its journey since its inception in 2021.

👫 Diverse Talents Unite: This fresh influx of talent includes:

Tay & Kay Dudley, a beloved couple from Texas, captivating a staggering 13.6 million followers across TikTok and Instagram with their heartwarming and engaging content. Reza & Puja Khan, the Indian-Pakistani-Persian power couple, amassing 5 million fans with their cross-cultural experiences and infectious joy. Sidney Raz, renowned for his humorous life hacks and dad life anecdotes, boasting 5.5 million… Read More
New Signings 2 mins read

Tareasa “Reesa Teesa” Johnson Brings ‘Who TF Did I Marry?’ Viral Sensation to CAA

CAA has proudly announced the signing of Tareasa “Reesa Teesa” Johnson, the dynamic force behind the viral TikTok series Who TF Did I Marry? that captivated audiences with over 400 million impressions. Johnson, a video blogger and writer with a knack for storytelling, has rapidly ascended to social media fame, turning her personal experiences into a compelling narrative that resonates with millions.

📱👀 A Journey Through Digital Storytelling: Beginning her series with a simple question about relationship betrayals, Johnson’s 50-part saga evolved into an eight-hour chronicle of love gone awry. Her honest and raw exploration of marital mishaps struck a chord, leading to notable appearances on mainstream platforms such as GMA and The Tamron Hall Show.

🗣️🌐 Universal Resonance and Support: Johnson’s work has sparked conversations around the globe, with many reaching out to share their own tales of romantic disillusionment. Her series not only entertains but also offers a sense of camaraderie to those navigating the complexities of relationships, highlighting the universal quest for understanding

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Brand Ambassador 2 mins read

Khushi Kapoor: The Fresh Face of The Face Shop

The Face Shop, a global icon in Korean beauty, proudly introduces Khushi Kapoor as its newest brand ambassador in India. This exciting collaboration marks a landmark moment for The Face Shop, as Kapoor, with her radiant beauty and youthful charisma, embodies the essence of the brand’s dedication to pure, effective skincare.

🇮🇳 Bollywood Charm Meets Korean Beauty: Khushi Kapoor’s induction into The Face Shop family merges the best of Bollywood glamour with cutting-edge Korean skincare innovation. Her influence among the younger demographic and her genuine passion for skincare resonate with The Face Shop’s vision of delivering authentic beauty solutions to the Indian market.

🍃 Inspiring a Generation: Kapoor’s engagement with The Face Shop is set to inspire a wave of skincare enthusiasts to prioritize health and natural beauty. With a focus on clean beauty and sustainable practices, this partnership aligns with the aspirations of a generation seeking to embrace their natural beauty with confidence and care.

This

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Brand Ambassador 2 mins read

Clix Amplifies Gaming Experience with JBL Audio Partnership

JBL Audio, a titan in the realm of sound innovation, has embraced Fortnite phenomenon and XSET co-owner, Cody “Clix” Conrod, as its newest brand ambassador. This strategic alliance marries the intense world of esports with JBL’s superior audio technology, providing Clix with the JBL Quantum headset to enhance his gaming prowess and content creation adventures. Beyond the realm of gaming, this collaboration extends to Clix’s personal soundtrack for travel, socializing, and staying active, demonstrating the versatility of JBL’s audio solutions in supporting dynamic lifestyles.

🔊 Soundscapes of Victory: Center stage in this partnership is the JBL Quantum 910P headset, praised by Clix for its instantaneous audio feedback and enveloping sound quality, crucial for the rapid decision-making in Fortnite’s competitive landscape. Clix’s role as a JBL ambassador transcends individual achievements, aiming to unite his audience through a shared passion for exceptional sound. Initiating with a vibrant live stream event from the JBL SoHo store on March 2, this

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Campaigns 2 mins read

Gatorade Dives into Hydration Market with New Gatorade Water Launch

Gatorade is making waves in the hydration market with the introduction of Gatorade Water, a new product line that combines the trusted name of Gatorade with the wellness benefits of alkaline and electrolytes for enhanced rehydration. This strategic expansion aims to cement Gatorade’s leadership in the sports drink category while tapping into the growing trend of hydration as a key component of wellness.

🏃‍♂️🎶 A Campaign Celebrating Movement: The launch campaign is a vibrant celebration of active lifestyles, featuring a broad spectrum of athletes and artists, including renowned dancers and choreographers like Les Twins, Witney Carson, and Aliya Janell. The campaign’s digital-first approach brings to life the essence of water through the dynamic fluidity and movement of dance, with captivating visuals that highlight the artistry of Les Twins’ hip-hop isolations, Carson’s graceful traverses, and Janell’s vigorous

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Uncategorized 2 mins read

Sofia Richie Grainge Joins Forces with Skinceuticals as First Global Brand Partner

Skinceuticals, the esteemed dermatologist-led skincare brand, has proudly welcomed internet sensation and style icon, Sofia Richie Grainge, as their inaugural global brand partner. This collaboration marks a significant milestone for the brand, with Richie Grainge set to spearhead the innovative Skin Powered by Aesthetic Doctors campaign.

🌿 A Fusion of Expertise and Style: As the new face of Skinceuticals, Richie Grainge is not only showcasing the brand’s cutting-edge skincare solutions but also playing a pivotal role in educating consumers about the brand’s dual approach to skin health, which harmonizes daily skincare routines with professional in-office treatments. Richie Grainge brings her unique flair to the partnership by introducing “The Sofia,” a bespoke skincare regimen that she personally curated, featuring key products from Skinceuticals. This tailored routine, which includes essentials like the Simply Clean Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore, and the Daily Brightening Sunscreen, will be accessible for purchase on the brand’s

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New Signings 1 mins read

Margaret Zhang Embarks on Creative New Ventures with CAA

Creative Artists Agency (CAA) has proudly announced the signing of Margaret Zhang, a multifaceted talent stepping into the roles of filmmaker, writer, and producer, as she concludes her transformative tenure as Vogue China’s editor-in-chief.

📈 A New Chapter Begins: Zhang’s departure from Vogue China at the end of May paves the way for her to explore and expand her creative horizons with CAA. Under her leadership, Vogue China underwent a significant evolution, transcending its print origins to become a multimedia platform that serves as a cultural conduit between China and the global stage.

🌟 Trailblazing Leadership: Appointed as the youngest editor-in-chief in the storied history of Condé Nast at just 27, Zhang’s tenure at Vogue China since February 2021 has been marked by innovation and an unwavering commitment to showcasing creative culture from a unique perspective.

With CAA’s representation, Margaret Zhang is poised to leverage her expansive vision and deep-rooted passion for storytelling across new mediums. As she transitions from her groundbreaking role in the

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Campaigns 1 mins read

Sam Chapman and Beauty Pie Unveil Exclusive Makeup Collaboration

Beauty Pie, the innovative beauty subscription service, has proudly announced a collaboration with esteemed makeup artist Sam Chapman, introducing a meticulously curated nine-piece makeup collection. This partnership marries Chapman’s extensive expertise with Beauty Pie’s commitment to quality and accessibility.

🌟 A Dream Partnership: Chapman, a long-time admirer and member of Beauty Pie, described the collaboration as both a dream realized and a seamless process. Chapman’s vision for the collection emphasizes versatility and inclusivity, with each piece designed to complement one another through modern textures and beloved shades.

🖌️ An Artist’s Touch: With a staggering 1.2 million followers on Instagram and over two million subscribers on YouTube, Sam Chapman’s influence within the beauty community is undeniable. Her journey from pioneering beauty YouTuber under the channel name Pixiwoo to co-founding the renowned makeup brush line Real Techniques showcases her dedication to innovation and education in makeup

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Brand Ambassador 1 mins read

Toni Sia: barenbliss’s Latest Muse

Toni Sia, with her effervescent charm and a persona that radiates joyous beauty, has seamlessly aligned with barenbliss‘s ethos, particularly resonating with the brand’s Valentine’s campaign. Her natural elegance and poise are evident in the campaign imagery, where she effortlessly syncs with barenbliss’s aesthetic vision.

🌸 Embarking on a New Journey: Toni’s role as the newest brand ambassador is a testament to her authentic affection and admiration for barenbliss, a connection that has flourished since the brand made its debut in the Philippines. Her partnership underscores a shared commitment to making a meaningful impact in the beauty industry.

📲 A Digital Sensation: Toni Sia’s influential online presence has a Midas touch effect, notably boosting sales with her endorsement. The collaboration between Toni and barenbliss this season of love has captivated the online community, sparking conversations and admiration across digital platforms.

This synergy between Toni Sia and barenbliss not only celebrates the beauty of collaboration but also marks a significant chapter

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Campaigns 2 mins read

Monica Lewinsky Strikes a Bold Pose in Reformation’s Vote-Inspiring Campaign

Monica Lewinsky is in the spotlight with a powerful new role: leading the charge in a fashion-forward campaign aimed at encouraging voter participation. Partnering with the eco-conscious fashion brand Reformation, Lewinsky is captivating audiences anew, this time by blending style with civic engagement.

🔴 Fashion Meets Political Advocacy: Lewinsky, donning a striking red skirt suit complemented by matching tights and heels, embodies confidence and determination in the campaign’s visuals. The choice of red, a color often associated with power and passion, amplifies the message of empowerment and action. The campaign’s direct and impactful ad copy, “Monica f*cking Lewinsky,” serves not only as a nod to Lewinsky’s resilience but also as a rallying cry for individuals to reclaim their agency in the political process.

📸 A Strategic Collaboration for Change: This campaign marks Reformation’s third venture in partnership with Vote.org, a testament to the brand’s commitment to leveraging its platform for

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Beauty 2 mins read

Bretman Rock Joins Forces with Beyonce’s Cécred Hair Care Brand

Bretman Rock has realized a dream as the latest ambassador for Beyonce’s hair care brand, Cécred. The Filipino-American internet sensation and beauty influencer shared his excitement and gratitude on Instagram, posting pictures alongside Beyonce herself. Both were stunningly dressed in all-white ensembles, symbolizing a fresh and radiant start to their collaboration.

🎶 A Personal Tribute to Queen Bey: In his heartfelt Instagram caption, Bretman expressed his deep admiration for Beyonce, reflecting on how her music and messages have significantly impacted his life. Quoting lyrics from some of Beyonce’s most iconic songs, Bretman highlighted the lessons of self-worth, resilience, and empowerment he’s drawn from her work. His words resonate with many who see Beyonce as an inspiration, further endearing him to fans and followers.

💖 An Immigrant’s Dream Realized: Bretman’s mention of his journey as an immigrant boy to standing alongside one of the most influential figures in music and business underscores a powerful narrative

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New Signings 2 mins read

Kinigra Deon Elevates Her Entertainment Empire with Night Talent Management

Alabama’s own Kinigra Deon, renowned for her captivating and family-friendly cinematic videos, has taken a significant step forward in her burgeoning career by partnering with the prestigious talent management firm Night. This collaboration places Deon among the ranks of influential creators like MrBeast, signaling a new era of growth and expansion for her unique brand of entertainment.

🎥 A Creative Powerhouse: Deon, a self-proclaimed “Tyler Perry of YouTube,” has carved a niche for herself in the digital space with her inventive storytelling and a vibrant cast of characters. From a humorously inept cook of a mother to a notoriously unreliable babysitter, Deon’s relatable and quirky narratives have garnered her a staggering following of over 3.7 million subscribers on YouTube and 6.8 million on TikTok.

📈 A Blend of Talent and Production Excellence: Deon’s journey from modest beginnings to online stardom is a testament to her creativity and perseverance. Initially grappling with the challenges of low production quality, Deon’s breakthrough came when she synergized her

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Campaigns 2 mins read

Bella Hadid Ventures into Wellness with Launch of Orebella Brand

Bella Hadid, renowned for her modeling career, has taken a significant leap into entrepreneurship with the unveiling of her wellness brand, Orebella. The 27-year-old model sparked curiosity and excitement with a cryptic teaser on Instagram, hinting at the brand’s essence with the tagline “reveal your alchemy.” While details remain shrouded in mystery, Orebella’s trademark filing sheds light on a product range that might include scented lotions, candles, fragrance reed diffusers, soaps, shampoos and conditioners, and styling creams.

📅 Anticipation Builds for Orebella’s Launch: Hadid has invited her followers to join a waitlist for updates and an “exclusive gift” in anticipation of the brand’s official launch on May 2. A recent visit by Hadid to the Ulta beauty retailer’s office in Bolingbrook, Illinois, on February 8 has sparked speculation about a possible collaboration, suggesting Orebella’s products may soon grace shelves and online stores.

🍵 A Family of Entrepreneurs: This venture is

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Campaigns 1 mins read

Michelle Young’s Super Bowl Spotlight with UNRL

Former Bachelorette Michelle Young made a splash during the Super Bowl, featuring in a commercial for UNRL, a brand known for its sleek athleisure wear.

📺 Announcement Via Instagram: Excitedly, Young hinted at her Super Bowl debut to her followers from Minnesota or Wisconsin, teasing them to watch out for her in the commercials, adding a playful wink to her message.

🎥 A Moment of Fame: Sharing the highlight on her Instagram, Young expressed her disbelief and excitement over appearing in a Super Bowl commercial alongside her friend Jordan Alberino, capturing a milestone moment in her post-Super Bowl career.

👀 Brand’s Proud Share: UNRL didn’t miss the chance to amplify their Super Bowl moment, taking to social media to highlight their spot with Michelle, prompting viewers with “Did you see it?!” accompanied by eager eye emojis.

It’s a testament to Michelle Young’s diverse talents and appeal, showing her transition from reality TV to capturing hearts in one of the biggest advertising

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Campaigns 1 mins read

Quinta Brunson Sparkles in TurboTax’s Super Bowl Blitz

Quinta Brunson, the brilliant mind behind “Abbott Elementary,” shines in TurboTax‘s latest Super Bowl commercial, directed by the acclaimed Taika Waititi. This year’s ad not only entertains but also educates viewers on making smart tax-saving moves, with Brunson engaging in a witty exchange with Connie, a TurboTax tax expert.

🌟 A Million-Dollar Question: The commercial takes a humorous turn as Brunson inquires if it’s possible to deduct “like a million nachos,” blending practical tax questions with a dose of her signature humor. This playful interaction highlights the complexities of tax deductions and the value of expert advice in navigating them.

💵 Scan to Win Big: Adding to the Super Bowl excitement, the commercial introduces a unique twist with a QR coat, inviting viewers to enter a “Super Bowl File” for a chance to win a staggering $1 million in a sweepstakes. This innovative approach not only captivates audiences but also offers them a potentially life-changing opportunity.

Quinta

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