Influencers

Brand Ambassador 2 mins read

Celebrity Chef Akshat Parihar Joins Starshine Brands as Brand Ambassador

Exciting news in the culinary world as Starshine Brands proudly welcomes Celebrity Chef Akshat Parihar as its brand ambassador. Renowned for his culinary mastery and innovative dishes, Chef Akshat brings a new level of flavor and expertise to Starshine’s exquisite offerings.

πŸ‘¨β€πŸ³ A Culinary Maestro: Chef Akshat Parihar’s journey in the culinary realm is nothing short of remarkable. Hailing from Rajasthan and with a passion for food that knows no bounds, Chef Akshat has become a global sensation with his unique blend of Indian, European, and Mediterranean cuisines.

🌍 A Global Palette: With over 18 cuisines under his belt, Chef Akshat is a true artist in the kitchen. His ability to harmonize diverse flavors and ingredients has earned him the title of “Molecular Gastronomic,” showcasing his innovative approach to culinary creations.

🍸 Innovative Creations: Chef Akshat’s repertoire includes inventive dishes like Exquisite Savoury Mousse Cocktails, a testament to his flair for combining traditional techniques with modern twists. His dishes not only tantalize the taste buds but also tell a story of culinary adventure

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Campaigns 2 mins read

Love Island Star Molly Smith Sparkles in Collaboration with Abbott Lyon

Love Island’s Molly Smith continues to make waves post-villa as she unveils her stunning collaboration with the renowned jewellery brand, Abbott Lyon. Known for its chic and trendy designs that have taken social media by storm, Abbott Lyon’s latest partnership with Molly promises to deliver a collection that’s as captivating as it is affordable.

🏝️ From Island to Icon: Since her memorable entrance into the Love Island villa in January, Molly Smith has captured hearts with her charm and style. Now, she’s channeling that same energy into her collaboration with Abbott Lyon, bringing a touch of island-inspired glamour to every piece.

πŸ’Ž Designer-Inspired Delights: Abbott Lyon’s jewellery has garnered attention for its designer-inspired aesthetics, and Molly’s collection is no exception. From statement earrings to delicate necklaces and bracelets, each piece reflects Molly’s personal style and adds a touch of sophistication to any ensemble.

🌸 In Good Company: Molly

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Brand Ambassador 2 mins read

Julia Barretto Lights Up Casino Plus as First Brand Ambassador in the Philippines

Renowned actress, vlogger, and influencer Julia Barretto has taken on a new role as the inaugural brand ambassador for Casino Plus in the Philippines, marking a significant milestone for both Barretto and the popular gaming platform. Her partnership with Casino Plus focuses on promoting one of its most beloved games, the Color Game, known for its accessibility, entertainment value, and lucrative rewards.

🎲 Colorful Gaming Experience: Casino Plus offers a diverse range of games, from Online Slot Game and Baccarat to Blackpink, Tongits, and the upcoming Bingo Live. However, Julia Barretto’s endorsement of the Color Game highlights its unique appeal. As she describes it, the Color Game is not only easy to play but also delivers a fun and vibrant online experience, thanks to its colorful interface and engaging gameplay.

πŸ’‘ Julia’s Recommendation: With her extensive experience in entertainment and digital media, Julia Barretto confidently recommends the Color Game to players seeking excitement and rewards. The game’s low starting bet of P20 makes it accessible to a wide audience, while its frequent jackpot wins, with a probability of one every 1.4 days, add

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Campaigns 1 mins read

Kendall Jenner and Bad Bunny Shine Solo in Gucci Valigeria Campaign

Kendall Jenner and Bad Bunny‘s journey with Gucci continues, albeit separately, in the latest installment of the brand’s Valigeria campaign. While their relationship once graced the front rows and campaigns together, the newest campaign captures Jenner in her element, showcasing Gucci’s travel-friendly accessories from the Savoy collection.

πŸ’” Moving Forward: Following their confirmed breakup, the Valigeria campaign subtly acknowledges the shift, focusing on individuality and style resilience. Jenner, captured in faux paparazzi shots, effortlessly flaunts not one but two revenge outfits, embracing her independence and fashion prowess.

🌍 Travel Essentials: Amidst the personal narrative, Gucci’s Valigeria campaign highlights the travel-friendly essentials from the Savoy collection. Duffle bags, backpacks, rigid suitcases, and trolleys take center stage, catering to jet-setters gearing up for summer adventures.

πŸ‘— Fashion

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Brand Ambassador 2 mins read

Molly Smith Joins Abbott Lyon as Brand Ambassador

Celebrity and Love Island All Star winner Molly Smith has been announced as the newest ambassador for the renowned British jewellery brand, Abbott Lyon. Smith’s partnership with Abbott Lyon marks a celebration of personalized jewellery and timeless elegance.

🌺 A Journey with Abbott Lyon: Reflecting on her longstanding relationship with Abbott Lyon, Molly Smith expressed her deep affinity for the brand, recalling her first name necklace purchase as the catalyst for her love of personalized jewellery. Her journey with Abbott Lyon embodies the brand’s commitment to crafting meaningful and stylish pieces that resonate with individuals.

✨ Embracing Personalized Style: As an ambassador, Molly Smith embraces Abbott Lyon’s ethos of self-expression through jewellery. Her unique style and passion for personalised accessories align perfectly with the brand’s vision of empowering individuals to showcase their personality and individuality.

πŸ‘‘ Elegance and Sophistication: Abbott Lyon’s

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New Signings 2 mins read

Emira D’Spain Joins Forces With UTA for Global Representation

Emira D’Spain, the renowned model, creator, and beauty influencer known as @XOXOEMIRA, has partnered with UTA for comprehensive representation across all areas of her multifaceted career.

πŸ“Έ Social Media Sensation: With a staggering following of over 1 million fans across social media platforms, D’Spain has captured the hearts of beauty enthusiasts worldwide. Her engaging content, including beauty insights, routines, and popular “Get Ready With Me” videos, has amassed an impressive 400 million views on TikTok alone.

🌐 Global Reach: D’Spain’s influence extends far beyond her digital footprint. As a graduate of NYU with a degree in marketing and communications, she seamlessly blends creativity with strategic prowess, making her a sought-after talent in the digital and beauty spheres.

πŸ’„ Beauty Maven: D’Spain’s journey to success includes a remarkable rise from marketing intern to Beauty Director at Paper, where she curated and led all beauty-related editorial content across platforms. Her expertise and passion for beauty shine through in her work, inspiring and empowering her audience with every post and video.

🎬

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New Signings 2 mins read

Grace Beverley Joins YMU as Influencer Representation Grows

Social media luminary Grace Beverley is making waves in the influencer scene as she joins forces with YMU, the esteemed UK talent agency known for representing icons like Simon Cowell and Claudia Winkleman. At 27, Beverley is not just a digital sensation with 3 million followers across platforms like Instagram and TikTok; she’s also an accomplished entrepreneur and content creator.

πŸ’Ό Multi-Talented Entrepreneur: Beverley’s impressive resume includes founding three successful companies, notably the activewear brand TALA, which has gained a cult following for its sustainable and inclusive approach. Her debut book, “Working Hard, Hardly Working,” soared to the top of the Sunday Times bestseller list, showcasing her prowess as a writer and thought leader in the digital space.

πŸŽ™οΈ Podcast Powerhouse: Beyond her entrepreneurial ventures, Beverley’s podcast, also titled “Working Hard, Hardly Working,” has resonated with a staggering 25 million listeners, solidifying her influence as a voice of insight and inspiration.

πŸš€ YMU’s Influencer

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Endorsement Deals 2 mins read

Mira Kapoor Joins Forces with Schwarzkopf Professional for Clean Beauty

Mira Kapoor, a passionate advocate for sustainable living, has teamed up with Schwarzkopf Professional to endorse their latest line of clean beauty hair care products. As the face of Schwarzkopf Professional’s revamped BC Bonacure line, Kapoor brings her enthusiasm for eco-friendly solutions to the forefront.

🌱 Revolutionary Clean Beauty: Schwarzkopf Professional’s new BC Bonacure line sets a new standard in clean beauty with its innovative Vegan Keratin and Clean advanced technology. This groundbreaking formula not only promotes healthier hair but also restores its natural vitality, setting a new benchmark for eco-conscious beauty solutions.

πŸ’β€β™€οΈ Mira Kapoor’s Picks: Kapoor’s favorites from the BC Bonacure range include the Sealed Ends+ for heat protection, shielding her hair from styling heat damage while maintaining a healthy appearance. She also swears by the pH4.5 Color Freeze formula, ensuring vibrant hair color and optimal pH balance for long-lasting beauty.

🌟 Promoting Sustainable

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Campaigns 1 mins read

Alix Earle Joins Forces with K18 for Game-Changing Dry Shampoo

American TikTok sensation Alix Earle is making waves in the beauty world with her partnership with K18, the revolutionary haircare brand. The focus of their collaboration? K18’s groundbreaking new dry shampoo, set to redefine haircare routines everywhere.

🌸 Fresh and Revitalized Hair: With K18’s dry shampoo, users can enjoy refreshed and revitalized hair without the need for frequent washes. The formula not only eliminates odors but also absorbs excess oil, leaving hair looking and feeling fresh and voluminous.

πŸŽ₯ Exciting Campaign: The collaboration between Alix Earle and K18 is set to captivate audiences across social media platforms and beyond. Expect captivating visuals, engaging content, and testimonials showcasing the transformative power of K18’s dry shampoo.

πŸ’†β€β™€οΈ Empowering Haircare Solutions: Earle’s partnership with K18 highlights the brand’s commitment to empowering individuals with innovative and effective haircare solutions. The dry shampoo’s advanced technology

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New Signings 2 mins read

Trisha Paytas Joins CAA in Exciting New Chapter

Renowned online personality Trisha Paytas has taken a significant step forward in her career by signing with Creative Artists Agency (CAA), a leading talent agency known for representing top-tier talent across various entertainment sectors. With a massive following of over 20 million followers across multiple platforms and a diverse range of content, Paytas has become a prominent figure in the digital landscape, shaping the creator industry and captivating audiences worldwide.

πŸŽ₯ Digital Dynamo: Paytas’s digital presence spans back to the mid-2000s, where she began her journey as an entrepreneur and author. Through her lifestyle vlogs, ASMR content, and captivating cosplay videos, she has amassed an impressive two billion views in the last 12 months alone, showcasing her ability to engage and entertain her dedicated fanbase.

πŸ“Ί Versatile Talent: Beyond her online success, Paytas has expanded her reach into traditional media, guest starring on over 50 television shows and films. Her appearances on iconic programs like The Tonight Show, America’s Got Talent, Modern Family, and Celebrity Big Brother

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Brand Ambassador 2 mins read

Pamela Reif Joins Hey Tea as Healthy Lifestyle Advocate

Renowned German fitness influencer Pamela Reif has teamed up with Hey Tea, the innovative Chinese tea brand known for its modern take on tea culture, as its inaugural Healthy Lifestyle Advocate.

🌱 Promoting Healthy Choices: Hey Tea’s collaboration with Pamela Reif underscores its commitment to providing transparent information about its products and promoting healthy beverage choices. The brand’s move to disclose detailed ingredients and nutritional data for its popular offerings aligns with Reif’s advocacy for a balanced and mindful approach to nutrition.

πŸ“ Official Healthy Options: As part of this partnership, Pamela Reif has identified five menu selections from Hey Tea as official healthy options. These selections, characterized by real fruit and tea without added flavorings, exemplify Hey Tea’s dedication to offering wholesome and nutritious beverage choices.

🌏 Global Impact: Hey Tea’s initiatives, including its partnership with Pamela Reif, have reverberated beyond China,

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New Signings 2 mins read

Barbara β€œBabs” Costello Signs With CAA

Barbara Costello, the culinary sensation known for her mouth-watering recipes and lifestyle insights on TikTok’s “Brunch With Babs,” has inked a deal with Creative Artists Agency (CAA) for comprehensive representation, marking a significant milestone in her digital journey.

πŸ‘©β€πŸ³ Cooking Maestro: With a staggering 8 million followers across various social media platforms and a whopping 3.9 million followers on TikTok alone, Costello has captivated audiences with her delectable recipe videos and engaging content. Her signature “Brunch With Babs” series has garnered 50.5 million likes on TikTok, showcasing her talent for creating culinary delights in a fun and accessible way.

πŸ₯ž TikTok Triumphs: Costello’s recent TikTok creations, such as “Easter Egg Boats” and “Slow Cooker Loaded Baked Potato Soup,” have become instant hits, resonating with food enthusiasts and home cooks alike. Her videos not only offer mouthwatering recipes but also practical tips on cleaning, safety, and household management, often featuring her husband, affectionately

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Campaigns 2 mins read

Alex Cooper Shines in Skims Bridal Campaign

Skims, known for its innovative and inclusive approach to fashion, has once again hit the mark with its latest bridal campaign featuring soon-to-be bride and “Call Her Daddy” host, Alex Cooper.

πŸ“Έ Captivating Visuals: Shot by renowned photographer Ellen von Unwerth, the campaign captures the essence of Vegas brides from the ’60s, adding a touch of nostalgia and glamour to Skims’ bridal offerings. The brand’s press release describes the collaboration as a seamless blend of modern elegance and timeless allure. Cooper praised the beauty of the Wedding Shop collections, hinting at wearing the pieces during her wedding weekend and honeymoon, adding a personal touch to the campaign.

πŸ‘— New Collection, Timeless Style: The campaign coincides with the launch of Skims’ updated wedding shop, featuring an array of strappy lingerie, luxurious loungewear, comfortable cotton sets, and even men’s styles for the first time. The collection’s versatility and elegance are highlighted, catering to diverse tastes

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New Signings 2 mins read

Outreach Agency Expands Roster with Social Media Influencer Rania Mavromar

Outreach Agency, a leading talent management firm, is excited to announce the addition of Rania Mavromara to its diverse roster of influencers and creators. With a strong presence on Instagram and TikTok, Rania is renowned for her engaging content that provides a glimpse into her busy life as a devoted mother of two.

🌟 Embracing Everyday Life: Rania Mavromara’s journey as a social media influencer resonates with audiences worldwide. Through her authentic and relatable content, she offers a window into the joys and challenges of balancing motherhood, family life, and personal passions.

πŸ“± Engagement and Growth: Rania has successfully built and continues to nurture a highly engaged community across Instagram and TikTok. Her ability to connect with her audience on a genuine level has contributed to her growing influence and impact in the digital space.

🀝 Joining Outreach Agency: By welcoming Rania Mavromara to their roster, Outreach Agency reaffirms its commitment to representing diverse voices and empowering creators to reach new heights. The agency is thrilled to collaborate with Rania and support her in further expanding her reach and

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New Signings 2 mins read

CAA Welcomes Carlos Eric Lopez, a Force in Entertainment and Culture

CAA, a powerhouse in talent representation, has officially signed Carlos Eric Lopez, a multifaceted Mexican American personality, founder, photographer, creative director, and cultural curator. With over a decade of experience in the entertainment and lifestyle realms, Lopez brings a wealth of creativity, innovation, and passion to the industry.

πŸ“Έ Creative Visionary: Lopez is renowned for his groundbreaking work, including the annual Dia de Muertos celebration that serves as a vibrant gathering for influential figures within the Latino community. This event brings together a diverse array of artists, tastemakers, executives, musicians, grassroots organizers, and celebrities, fostering unity and celebrating cultural richness. Notably, last year’s celebration honored Gael GarcΓ­a Bernal with the prestigious Life & Legacy award, showcasing Lopez’s ability to curate unforgettable experiences.

🍹 Cura Lita and Cultural Celebration: Beyond events, Lopez is the visionary behind Cura Lita, a beverage company that pays homage to and celebrates the vibrant heritage of the Latino community. Through his ventures, Lopez seeks to amplify voices, showcase talent, and uplift

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Campaigns 2 mins read

Joanna Gaines and Loloi Unveil Magnolia Home Collection: Nature-Inspired Elegance

Fans of home design luminary Joanna Gaines and textile brand Loloi are in for a treat as they unveil their latest collaboration – the Laurence Graff Signature Collection campaign “Elegance”.

🌿 Nature-Inspired Design: Gaines’s design philosophy embraces the beauty of nature, evident in the new drop of 29 rugs and 21 throw pillows that embody earth tones like warm oatmeal and rich cocoa. These pieces, crafted from natural materials like wool and jute, resonate with a timeless elegance and a touch of sophistication.

✨ Vintage-Inspired Motifs: The collection showcases vintage-inspired motifs, including medallions in the power-loomed Mona Collection, classic prints like the ticking stripe of the indoor/outdoor Charlie Collection, and subtle geometric patterns found in the hand-tufted wool Jones Collection. The Gigi Collection stands out with its ornate, raised designs, capturing Gaines’s favorite blend of classic charm and emphasis on texture.

♻️ Sustainable Commitment: Loloi’s

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New Signings 2 mins read

Anthony Mrocka Joins HPA Talent for Global Representation: Bridging Worlds with Psychic Insight

HPA Talent, a renowned talent agency specializing in entertainment representation, has proudly announced the signing of celebrity medium Anthony Mrocka for global representation. This partnership signifies a significant milestone in Mrocka’s career as he continues to make a profound impact through his psychic abilities and spiritual connections.

🎀 Diverse Representation: Under the agreement with HPA Talent, Mrocka will be represented across various platforms, including touring, brand partnerships, television, film, and digital media. This comprehensive representation highlights HPA Talent’s commitment to supporting Mrocka’s multifaceted career and expanding his reach to global audiences.

🌟 An Exceptional Talent: Recognized as one of the most gifted psychic mediums of today, Anthony Mrocka’s readings are renowned for their accuracy, detail, and profound insight. His ability to bridge the gap between the living and the deceased has touched the lives of many, offering closure, comfort, and healing to those seeking connection with their loved ones.

πŸ‘₯ Building Connections: Whether conducting live events on tour across the

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New Signings 2 mins read

Outshine Talent Signs mmmmitchell

Outshine Talent has recently made a strategic move by signing Mitchell Halliday, known as mmmmitchell in the beauty community, for representation across all areas. Halliday, a U.K.-based Instagram beauty content creator and the founder of TikTok-viral makeup brand Made by Mitchell, brings a unique blend of creativity and entrepreneurial spirit to the table.

🌟 From Singing to Makeup: Halliday’s journey is one of transformation, transitioning from a career in singing to becoming a prominent figure in the makeup industry. His early twenties saw him pivot to makeup artistry, utilizing Instagram as a platform to showcase his talent and attract a loyal following, which has now surpassed a million followers.

πŸ’‹ Made by Mitchell Success: In 2020, Halliday took a bold step by launching his own makeup brand, Made by Mitchell, with its flagship product Blursh. The brand quickly gained traction and became one of TikTok Shop’s top beauty sellers, achieving remarkable success with flash sales and livestream campaigns that generated over $2 million in sales within a week.

πŸš€ Expanding

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Campaigns 2 mins read

Vivo Life Heats Up the Fitness Scene with Paul Olima in Bold New Campaign

Vivo Life has sparked excitement in the health and fitness nutrition world with its daring new advertisement featuring the renowned fitness influencer, Paul Olima. This campaign, the most ambitious for the brand yet, breaks the mold of traditional fitness ads by presenting Olima in an energetic and visually captivating narrative, enhanced with cutting-edge VFX to highlight the transformative power of Vivo Life products.

πŸ“Ή A Visual Spectacle of Energy and Strength: The advertisement, a collaborative effort with Media Bounty and Pebble Studios, captures the essence of Vivo Life’s plant-based nutrition line in a dynamic 30-second spot. Featuring Olima, the ad visually represents the surge of vitality and strength he experiences from using Vivo Life’s array of products, including protein powders, Omega-3, and coffee.

🎨 Injecting Humor into Health: Francois Boshoff, the creative director at Media Bounty, expressed enthusiasm for bringing a novel and humorous perspective to the often monotonous health and fitness advertising landscape.

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Campaigns 2 mins read

JD Williams Launches Empowering Spring Campaign with Gok Wan, Helen Skelton, and Judi Love

JD Williams, a prominent name in the N Brown Group plc’s digital retail portfolio, has unveiled its spring campaign, featuring collaboration with Gok Wan, Helen Skelton, and Judi Love. This innovative campaign aims to resonate with its core demographic of women aged 45 – 65, leveraging advanced data analytics to tailor and enhance the viewer experience.

🎯 Data-Driven Engagement: Through the strategic partnership with Sky Media, JD Williams intends to harness comprehensive data insights, allowing for a more personalized campaign outreach. This approach ensures that the messaging is finely tuned to the preferences and interests of its target audience, maximizing the impact and connection of the campaign content.

🌟 Challenging Midlife Invisibility: At the heart of this campaign is JD Williams’ commitment to addressing the often-overlooked midlife women demographic, celebrating

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