Influencers

Campaigns 2 mins read

Daniel Arsham Partners with Dr. Seuss for a Groundbreaking Collaboration

Daniel Arsham, renowned for his unique sculptural art that intersects art and architecture, has made history by becoming the first artist to collaborate with Dr. Seuss Enterprises. This pioneering partnership brings forth a capsule collection inspired by the environmental tale of the 1971 classic, The Lorax.

📚 Art Meets Environmental Advocacy: Arsham’s collaboration is deeply influenced by the themes of environmental conservation intrinsic to The Lorax. His work often explores similar themes, making this partnership a natural alignment of artistic expression and environmental activism. Arsham shared his admiration for Dr. Seuss’s impactful storytelling and illustrative genius, aiming to meld the profound messages of the original story with a contemporary artistic perspective.

🌍 Earth Day Launch: Timed to coincide with Earth Day, the collaboration includes a range of products that emphasize sustainability. One of the highlights is a collectible hand-drawn reinterpretation of The Lorax character, crafted

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Brand Ambassador 2 mins read

Audi Appoints Chef Izu Ani as First Brand Ambassador for the Middle East

Audi has announced a strategic move in the Middle East by selecting Dubai-based Chef Izu Ani as its first brand ambassador in the region. Known for his innovative culinary creations and his role in establishing several gastronomic landmarks in the UAE, Chef Izu embodies the sophistication and excellence that Audi seeks to represent.

🔍 A Strategic Choice: Audi, a brand synonymous with luxury and innovation, carefully selects ambassadors who align with its high standards and refined image. The partnership with Chef Izu is a testament to Audi’s commitment to associating with individuals who are not only leaders in their respective fields but also resonate with the brand’s values.

🍴 Culinary Excellence Meets Automotive Luxury: Chef Izu Ani is celebrated for his creative approach to cuisine and his successful track record in the vibrant culinary scene of Dubai. His expertise and flair in the kitchen mirror Audi’s dedication to excellence in automotive engineering, making this partnership a compelling alignment of craftsmanship and luxury.

📈 Expanding Brand Influence: With this

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New Signings 2 mins read

Jackie Aina Joins UTA for Comprehensive Representation

Jackie Aina, a leading Nigerian American beauty and lifestyle content creator, has partnered with United Talent Agency (UTA) for representation across all areas. This partnership marks a significant milestone in Aina’s illustrious career, which began with her YouTube channel in 2009 and has since grown to reach over 10 million followers across TikTok, Instagram, and YouTube.

📹 A Voice of Influence in Beauty: Jackie Aina is celebrated for her vibrant and engaging content that has made her one of the most influential figures in the beauty and lifestyle arena. Her commitment to inclusivity and diversity in the beauty industry resonates deeply with audiences worldwide, making her a sought-after voice and trendsetter.

💼 Successful Brand Collaborations: Throughout her career, Aina has successfully launched several inclusive and best-selling product collaborations with top beauty brands such as Anastasia Beverly Hills, e.l.f. Cosmetics, and Too Faced. Additionally, her partnerships extend beyond the beauty sector, including notable brands like Google, Olay, Dior Beauty, and Amazon. These collaborations highlight

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Brand Ambassador 2 mins read

MasterChow Partners with Chef Ranveer Brar for ‘Asli Chinese’ Cuisine Campaign

MasterChow, an emerging Indian brand known for its ready-to-cook Asian staples, is excited to announce celebrity chef Ranveer Brar as its new brand ambassador. This partnership marks a significant step for MasterChow in establishing itself as the premier source for authentic Chinese cuisine, aptly branded as “Asli Chinese.”

🥘 A Match of Culinary Excellence: Chef Ranveer Brar, with his extensive culinary background and passion for authentic flavors, is the perfect face for MasterChow’s dedication to authenticity and quality. This collaboration aligns with Brar’s culinary philosophy, which emphasizes genuine, rich flavors and high-quality ingredients.

📈 Strategic Brand Positioning: By teaming up with Chef Brar, MasterChow aims to enhance its credibility and relatability in the market, positioning itself as a trusted name in Chinese cuisine. The association with a renowned chef helps reinforce MasterChow’s commitment to offering consumers a true taste of China through their convenient and easy-to-prepare food products.

👨‍🍳 Culinary Authenticity on the Forefront: The partnership is set to not only boost MasterChow’s

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Campaigns 2 mins read

Pepsi and Bobby Flay Introduce Limited-Edition Summertime Flavors

Pepsi is kicking off the summer season with an exciting collaboration with celebrity chef Bobby Flay, known for his expertise in grilling and his prominence on Food Network shows like “Grill It!” and “BBQ Brawl.” Together, they are launching two limited-edition Pepsi flavors, lime and peach, perfectly crafted for the summertime and outdoor dining.

🔥 A Flavorful Partnership: Bobby Flay brings his culinary expertise to the beverage industry by teaming up with Pepsi for the #BetterWithPepsi campaign. This collaboration aims to enhance summer grill-outs with uniquely flavored colas that complement the smoky and savory tastes of grilled foods.

🍹 Refreshing Summer Sips: The new lime and peach-flavored colas are described as being “tailor-made for summer grill life,” offering a refreshing twist to traditional cola that pairs wonderfully with a variety of dishes. These flavors are crafted to capture the essence of summer and provide a cool, refreshing complement to any barbecue meal.

🌟 Celebrating

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Campaigns 2 mins read

Lydia Millen Debuts ‘Eternal Bloom’ Collection with SWEED

Beauty influencer Lydia Millen has entered into an exciting partnership with the makeup brand SWEED, launching her first exclusive edit, “Eternal Bloom.” This collaboration brings to life a collection inspired by timeless beauty and the natural palette of the outdoors, coinciding with Lydia’s 36th birthday.

🖌️ A Dream Collaboration: Lydia’s partnership with SWEED has been a harmonious blend of her vision and the brand’s innovative approach to beauty. “Eternal Bloom” reflects a commitment to elegance and longevity, characteristics that Lydia and SWEED value deeply.

🎂 A Personal Launch: The launch of this collection on Lydia’s birthday adds a personal touch to the debut, making it a significant milestone in her career. This strategic timing enhances the connection with her followers and fans, celebrating her personal journey alongside her professional achievements.

🌟 Crafted with Care: The “Eternal Bloom” collection by Lydia Millen and SWEED

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Digital 2 mins read

Molly Smith Debuts ‘Move with Molly’ Fitness App

Molly Smith, celebrated winner of “Love Island All Stars,” has unveiled her latest venture, the fitness app “Move with Molly.” This innovative app is designed to cater to fitness enthusiasts both in the gym and at home, featuring comprehensive six-week workout plans.

🏃‍♀️ A Passion for Fitness: Smith’s journey into the development of her own fitness app stems from her deep-rooted passion for health and exercise. Over the years, her followers have consistently sought her advice on workout routines, daily fitness vlogs, and nutritional tips. Driven by a desire to provide accurate and reliable fitness information, Smith decided to enhance her expertise through a personal training course, ensuring she could offer well-informed guidance through her app.

📲 Empowering Through Exercise: “Move with Molly” aims to empower users by providing accessible, structured workout plans that can be tailored to fit individual needs, whether they are looking to exercise at home or in a gym setting. The

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New Signings 2 mins read

Chef Nick DiGiovanni Partners with WME for All-Around Representation

Chef and social media sensation Nick DiGiovanni has secured representation with WME in all areas, as exclusively reported by Variety. This move is part of DiGiovanni’s broader strategy to expand his influence across various entertainment and media platforms, while he continues to work with Align PR and Yorn Levine Barnes.

🌐 A Culinary Prodigy’s Rise to Fame: DiGiovanni first captured the public’s attention as the youngest-ever finalist on the popular cooking competition series “MasterChef” during its tenth season in 2019. He impressed audiences and judges alike, securing a third-place finish. His prowess in the kitchen and charismatic presence on screen brought him back to the show in Season 11 as a mentor, further solidifying his status in the culinary world.

📱 Social Media Stardom: Since his appearance on “MasterChef,” DiGiovanni has successfully transitioned to becoming a major digital influencer in the culinary space. With over 30 million followers spanning platforms like TikTok and Instagram, he engages his audience with innovative cooking content that showcases

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Campaigns 2 mins read

Pizza Hut and TikTok Sensation Keith Lee Cook Up a Special Collaboration with the FamiLEE Community Pizza

Pizza Hut has joined forces with Keith Lee, TikTok’s beloved food critic and social media sensation, to introduce a unique culinary creation—the FamiLEE Community Pizza. Crafted by Lee, who has captivated more than 16 million followers with his engaging reviews and was named a Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality, this collaboration is rooted in family values and community spirit.

🍕 A Taste of Tradition: The FamiLEE Community Pizza is a testament to simple yet profound flavors, featuring a rich blend of pepperoni and bacon on a classic hand-crust. This pizza is designed to appeal to all ages and preferences, making it a perfect addition to family dinners and gatherings.

🌐 More Than Just a Meal: Beyond offering a delicious new pizza option, the partnership between Keith Lee and Pizza Hut serves a greater purpose. In line with Lee’s commitment to giving back, the launch of the pizza is accompanied by a generous donation of $50,000 to Southfield ANT and Oak Hills High School—the alma

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New Signings 2 mins read

YMU Expands Influencer Roster, Signing Five TikTok Stars with Over 6M Followers Combined

YMU, a prominent UK agency, has significantly bolstered its influencer management portfolio by signing five rising stars from TikTok. These influencers collectively boast over 6 million followers on the platform, marking a strategic expansion for YMU into the dynamic world of social media celebrity.

🌐 Diverse and Dynamic Influencers: Among the new signings is Max Balegde, known for his viral and often chaotic interviews with Hollywood celebrities, which have captivated a large audience. Joining him are Talia Mar, known for her music and beauty content; @imtheproblem (Sarah), who is celebrated for her comedic and relatable videos; Victor Kunda, who excels in fashion and performance art content; and Emily Norris, a lifestyle influencer focusing on parenting tips and family life.

👥 A New Chapter in Influencer Representation: These five influencers

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New Signings 2 mins read

Andrew “King Bach” Bachelor Joins CAA to Expand His Entertainment Career

Andrew Bachelor, better known by his online alias “King Bach,” has inked a deal with CAA for representation as he continues to transition from social media phenom to established actor and producer. The Canadian-born entertainer has carved a unique path in the digital and cinematic landscapes, amassing a staggering 75 million fans, primarily from his groundbreaking work on Vine.

📹 Viral Vine Success: Bachelor first rose to fame on Vine, where his innovative use of the platform’s six-second video limit showcased his creative prowess and filmmaking skills honed at NYU Film School. His ability to compress engaging narratives into brief clips won him a massive online following and set the stage for his subsequent ventures in entertainment.

🎥 From Vine to Silver Screen: After Vine, Bachelor successfully transitioned to more traditional media roles, demonstrating his versatility and appeal. His film credits include notable performances in Netflix’s comedy Coffee and Kareem alongside stars like Taraji P. Henson, Ed Helms, and Betty Gilpin, as well as in the horror sequel The Babysitter:

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New Signings 2 mins read

Sarah Lugor, TikTok Star and Fashion Icon, Joins CAA!

Exciting news in the digital entertainment world as Sarah Lugor, the dynamic content creator, model, host, fashion influencer, and musician known by her TikTok handle “shreksdumpster,” signs a significant deal with Creative Artists Agency (CAA) for representation.

🎬 Multifaceted Talent: At just 23 years old, Sarah Lugor has established herself as a multihyphenate talent with a diverse range of skills. From creating hilarious and relatable content on TikTok to showcasing her unique fashion sense and musical prowess, Lugor’s versatility has garnered her a massive following and widespread acclaim.

🌈 LGBTQ Trailblazer: Lugor’s impact goes beyond entertainment; she’s recognized as a trailblazer in the LGBTQ community on TikTok, using her platform to amplify diverse voices and celebrate individuality. Her authenticity and creativity have resonated with millions of fans worldwide.

🎤 Upcoming Music Release: Fans can look forward to new music from Lugor later this year, adding another dimension to her already impressive portfolio. Her passion for music and

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New Signings 2 mins read

Anastasia “Stassie” Karanikolaou Joins WME for Representation!

Exciting news from the world of social media as influencer extraordinaire Anastasia “Stassie” Karanikolaou signs with WME for representation.

📱 Massive Social Following: With an impressive fan base across platforms, Stassie boasts approximately 10 million followers on Instagram and 4 million followers on TikTok. Her engaging content covers a wide range, from fashion and beauty tips to daily vlogs featuring cooking, fitness routines, and travel adventures.

🌍 Global Influence: Stassie’s social media presence extends far beyond Los Angeles, resonating with fans worldwide. Her Instagram feed is a captivating mix of glamorous vacation snapshots and lifestyle moments, often featuring her close friend Kylie Jenner.

👑 Brand Collaborations: Recognized by major brands for her influence, Stassie has collaborated with industry giants like Valentino, GCDS, Kiehl’s, Diesel, FWRD, YSL Beauty, Balmain, Skims, Poppi, and Milk Makeup. Her ability to connect with audiences and drive engagement makes her a sought-after partner for diverse marketing campaigns.

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New Signings 2 mins read

UTA Welcomes Choreographer Extraordinaire Rio Henderson to its Dazzling Roster

UTA, a global powerhouse in talent representation, is thrilled to announce its collaboration with the renowned choreographer Rio Henderson, also known as Cornithea “RIO” Henderson. With a glittering career that spans iconic performances and groundbreaking choreography, Henderson joins UTA to further elevate his impact across all areas of the entertainment industry.

🕺 A Maestro of Movement: Rio Henderson’s artistry and innovation in choreography have mesmerized audiences worldwide. His recent triumphs include choreographing Usher’s electrifying performances, notably his “My Way” Las Vegas residency, which captivated fans with its dynamic and mesmerizing dance routines.

🏟️ Super Bowl Stunner: Henderson’s star soared even higher as the creative genius behind Usher’s unforgettable dance sequences during the Super Bowl Halftime show. His ability to craft visually stunning and emotionally resonant performances has solidified his reputation as a choreographer par excellence.

🌆 From St. Louis to Center Stage: Hailing from St. Louis, Missouri, Rio Henderson’s journey into the world of dance began

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New Signings 2 mins read

Sixteenth Welcomes Influencer Taz Alam to Its Roster

Sixteenth proudly announces the signing of renowned influencer Taz Alam, also known to her followers as ClickForTaz. With over 1.5 million loyal fans, Taz stands as one of the most prominent and dynamic creators in the UK, celebrated for her infectious humor, uplifting spirit, and boundless creativity.

🌟 A Trailblazer in Content Creation: Taz Alam’s journey as a content creator began nearly a decade ago, propelled by her passion for spoken word poetry and a desire to spark meaningful conversations surrounding mental health, social issues, and body positivity. Through her captivating words and relatable narratives, Taz has cultivated a dedicated community that extends far beyond geographical boundaries, connecting with audiences around the globe.

🎤 Empowering Voices: Taz Alam’s influence transcends mere entertainment, as she utilizes her platform to amplify important messages and advocate for causes close to her heart. Her impactful collaborations with organizations like Unicef have further solidified her role as a catalyst for positive

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Campaigns 2 mins read

Ganni x Paloma Elsesser: Embrace the Season of Transitional Dressing

Fashion enthusiasts, rejoice! The iconic fashion house Ganni is taking the style world by storm with its latest collaboration with the stunning Paloma Elsesser. Set to launch on April 17, this partnership promises to redefine transitional dressing with a collection that seamlessly blends Ganni’s cool-girl aesthetic with Paloma’s undeniable charm.

🌼 Spring-Ready Chic: As the fashion world transitions into a new season, Ganni and Paloma Elsesser bring you a collection that embodies effortless style and versatility. From chic knit pants to sleeveless midis adorned with hoods, each piece is designed to elevate your wardrobe for the warmer days ahead.

🦋 Signature Details: Discover the allure of Ganni’s signature butterfly logo intricately woven into each garment. This collaboration celebrates the brand’s iconic symbol, adding a touch of whimsy and charm to every outfit.

💃 Inclusive Sizing: Embracing diversity and inclusivity, the Ganni x Paloma Elsesser collection is available in EU sizes

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Campaigns 2 mins read

Georgina Rodríguez Embarks on a Luxurious Journey with Lily and Bean

Luxury meets style as influencer and model Georgina Rodríguez ventures into the world of high-end travel accessories with Lily and Bean. The 30-year-old, renowned for her relationship with football icon Cristiano Ronaldo, has sealed a lucrative deal with the prestigious British brand, known for its exquisite range of personalized luggage, totes, clutch bags, and more.

💼 Elevating Travel in Style: Georgina Rodríguez’s collaboration with Lily and Bean epitomizes the essence of luxury travel. The brand’s bespoke offerings, tailored to perfection, promise to redefine the travel experience with elegance and sophistication.

👜 Personalized Elegance: Lily and Bean’s signature touch of personalization adds a unique flair to every accessory. From custom-designed suitcases to chic clutch bags, each piece reflects Georgina’s impeccable taste and the brand’s commitment to luxury craftsmanship.

🚗 Backdrop of Opulence: Capturing the essence of the partnership, Georgina posed

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Campaigns 2 mins read

Gigi Hadid shines in Miu Miu’s Latest Campaign

Exciting news from the world of fashion as American model Gigi Hadid takes center stage in Miu Miu‘s captivating new campaign. Shot by the renowned American fashion photographer Steven Meisel, this collaboration brings together iconic style and artistic vision in a celebration of luxury and elegance.

👸 Iconic Ambassador: Gigi Hadid, renowned for her striking presence on runways and in fashion editorials, embodies the essence of Miu Miu’s signature matelassé in this latest campaign. As the face of the brand, she exudes confidence, sophistication, and a timeless sense of style.

📸 Captured by Steven Meisel: The campaign, expertly lensed by legendary photographer Steven Meisel, showcases the allure of Miu Miu’s signature matelassé in all its glory. Each image reflects Meisel’s unique perspective and artistic flair, creating a visual narrative that resonates with elegance and allure.

👜 The Wander Bag: Miu Miu’s new campaign spotlights the iconic Wander bag, a symbol of luxury and

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Brand Ambassador 2 mins read

Darren Watkins Jr Named Prime Hydration Ambassador

Exciting news in the gaming and social media world as American gamer and YouTuber Darren Watkins Jr joins forces with Prime Hydration, the viral drinks brand founded by KSI and Logan Paul, as their newest brand ambassador. Watkins Jr took to Instagram to share the thrilling collaboration, posting ‘PRIME #ishowprime.’

🎮 Gaming Influence: Darren Watkins Jr, known for his captivating gaming content and influential presence on platforms like YouTube, Twitch, and Instagram, brings a unique perspective and reach to the partnership with Prime Hydration. As a prominent figure in the gaming community, his endorsement amplifies Prime Hydration’s presence among gaming enthusiasts.

🥤 Viral Drinks Brand: Prime Hydration, co-founded by renowned personalities KSI and Logan Paul, has gained immense popularity for its innovative and refreshing drink offerings. With Watkins Jr onboard as an ambassador, Prime Hydration aims to further connect with its audience, especially within the gaming and online content creation spheres.

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Campaigns 2 mins read

Grace Elizabeth Shines in Michael Kors’ US Mother’s Day Campaign

Renowned American model Grace Elizabeth is gracing the spotlight in Michael Kors‘ latest US Mother’s Day Campaign, capturing the essence of modern multitasking with effortless style. The campaign, expertly lensed by acclaimed American photographer Cass Bird, celebrates the art of balancing life’s demands while exuding confidence, calmness, and coolness.

💐 Empowering Multitaskers: Michael Kors’ US Mother’s Day Campaign pays tribute to the masters of multitasking, recognizing the incredible women who effortlessly navigate their roles with grace and poise. Grace Elizabeth embodies this spirit, showcasing Michael Kors’ clothing and accessories designed to complement the busy yet stylish lifestyles of modern women.

📸 Captivating Visuals: Cass Bird’s masterful photography brings the campaign to life, capturing moments of empowerment, beauty, and versatility. Grace Elizabeth effortlessly embodies the Michael Kors woman, effortlessly transitioning from professional to casual looks that resonate

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