Influencers

New Signings 2 mins read

King Bach Signs With Artists First for Management

Comedian, actor, producer, and content creator Andrew Bachelor, widely known as “King Bach,” has signed with Artists First for management. He remains represented by CAA and The Lede Company.

Career Highlights: King Bach first captured attention as the most-followed creator on Vine, where his comedic skits earned him over 16 million followers. He transitioned seamlessly into mainstream entertainment, landing roles in TV series such as The Mindy Project, Black Jesus, and House of Lies. In film, he made his mark on Netflix with standout performances in The Babysitter and its sequel, The Babysitter: Killer Queen, where he co-starred alongside Judah Lewis and Bella Thorne. He also appeared in Netflix hits like Holidate opposite Emma Roberts and To All the Boys I’ve Loved Before: PS I Still Love You, sharing the screen with Lana Condor and Noah

… Read More
Brand Ambassador 2 mins read

Emily Ratajkowski Signs New Endorsement Deal With Intimissimi

Intimissimi, the renowned lingerie and loungewear retailer, has announced supermodel and entrepreneur Emily Ratajkowski as its new U.S. brand ambassador. Following in the footsteps of Jennifer Lopez, Intimissimi’s global brand ambassador in 2023, Ratajkowski brings her signature style and influence to the brand’s latest campaign. Known for her bold and empowering fashion choices, Ratajkowski has previously been spotted wearing Intimissimi’s viral cashmere boatneck top on the streets of New York, blending everyday wear with the brand’s chic aesthetic.

Career Highlights: Emily Ratajkowski rose to fame in 2013 after appearing in the music video for Robin Thicke’s Blurred Lines, a moment that catapulted her into the global spotlight. Since then, she has established herself as a multifaceted talent in fashion, acting, and writing. As a model, she has fronted campaigns for luxury brands such as Marc Jacobs,

… Read More
Influencers 1 mins read

Dixie D’Amelio Signs with WME and IMG Models

Social media star and singer Dixie D’Amelio has officially signed with WME and IMG Models for representation. She continues to be managed by Greg Goodfried of DamGood Management. Previously represented by UTA along with her family, Dixie, her sister Charli, and their parents, Marc and Heidi, began working with the agency in 2020. During their time with UTA, they launched their reality show, The D’Amelio Show, which debuted on Hulu in 2021, offering fans an inside look at their lives.

Fashion Collaborations: Dixie has made a significant mark in the fashion world, participating in high-profile campaigns with luxury brands such as Louis Vuitton, Valentino, Chopard,

… Read More
Influencers 2 mins read

Bella Hadid Named New Global Ambassador for Chopard

Supermodel Bella Hadid has been announced as the new global ambassador for luxury jewelry and watch brand Chopard, taking over the role from Oscar-winning actress Julia Roberts. This prestigious appointment further solidifies Hadid’s influence in the fashion and luxury industries.

Fashion Collaborations: Bella Hadid has established herself as one of the most sought-after models in the world, having worked with a wide array of high-end designer brands. Her extensive portfolio includes collaborations with Versace, Tom Ford, Saint Laurent, and many more, making her a prominent figure on international runways and in fashion campaigns. Known for her striking beauty and versatile style, Hadid has graced the covers of numerous fashion magazines and has been a muse for some of the most iconic designers in the

… Read More
Influencers 2 mins read

Shay Mitchell Signs New Endorsement Deal with Maybelline New York

Shay Mitchell, represented by WME, has been announced as the new global brand ambassador for Maybelline New York. This partnership marks a significant milestone in Mitchell’s career, as she joins the ranks of other influential figures who have endorsed the iconic beauty brand.

Brand Collaborations: Throughout her career, Shay Mitchell has built a diverse portfolio of brand endorsements, including Onda Tequila, Pink Dot, Shopify, and more. Her ability to connect with audiences across various platforms has made her a sought-after figure in the world of endorsements, and her collaboration with Maybelline New York is a natural extension of her growing influence in the beauty industry.

Career Highlights: Shay Mitchell is best known for her role as Emily Fields in the hit TV series

… Read More
Brand Ambassador 2 mins read

Kendall Jenner Is the Face of Sublime by Tory Burch

Kendall Jenner has been unveiled as the face of the new Sublime fragrance campaign by Tory Burch. The campaign, captured by the renowned photography duo Mert Alas and Marcus Piggott, was conceived by Be Good Studios, known for their innovative approach to fashion advertising.

Campaign Highlights

In the visually striking campaign video, Kendall Jenner is seen holding a sculpture of the Sublime bottle, which was designed by award-winning artist Malin Ericson. The artistic direction of the campaign reflects the elegance and modernity

… Read More
Influencers 2 mins read

Karlie Kloss Helms Thorne’s “Find Your Way” Campaign

Model Karlie Kloss, who is repped by UTA and Copper, has been unveiled as the face of Thorne’s latest brand campaign, “Find Your Way.” This new campaign aims to build brand awareness for Thorne and highlight its expertise in helping consumers optimize their health and wellness.

Campaign Details: Kloss will be leading Thorne’s national “Find Your Way” campaign, which seeks to build brand awareness for the company and share its expertise in helping consumers optimize their health and wellness. This initiative underscores Thorne’s commitment to promoting health and wellness through high-quality nutritional supplements.

Previous Campaigns: Almost one year ago, NBA Hall of Famer Dwyane Wade and his son Zaire were featured in a 30-second ad as part of Thorne’s “Build to Last” campaign, which

… Read More
Digital 1 mins read

Yuri Lamasbella Signs with M88 for Management

Digital creator and actress Yuri Lamasbella has officially signed with M88 for representation, with management duties undertaken by Stephanie Piza.

Career Highlights: Lamasbella has made a name for herself through her viral comedic sketches that often parody reality TV scenes, gaining significant attention for her impersonations of the Kardashian family. Her unique style and engaging content have amassed a considerable following.

Social Media Influence: Yuri Lamasbella enjoys a robust presence across social platforms, with over eight million combined followers. On TikTok, she has captivated audiences with over 157 million likes, demonstrating her content’s wide appeal and engagement. Additionally, she has 2.6 million Instagram followers with a 1.6% engagement rate and 4.5 million TikTok followers with an impressive 5% engagement rate.

With the backing of M88 and the strategic guidance of her manager, Stephanie Piza, Lamasbella is poised to expand her reach in the digital

… Read More
Influencers 2 mins read

Allison Kuch and Isaac Rochell Join UTA for Multi-Faceted Ventures

TikTok star Allison Kuch and her husband, NFL player Isaac Rochell, have ventured into a new realm of opportunities by signing with UTA (United Talent Agency) in all areas. This strategic move aims to leverage their substantial social media influence into various ventures, including podcasts, unscripted TV, and other business projects.

👥 The Power Couple’s Social Media Influence: Kuch and Rochell bring to UTA a significant social media presence, which the agency plans to use for expanding their foothold in the content and entertainment business. Their collaboration with UTA reflects the growing trend of digital influencers branching out into diverse media and business landscapes.

🎥 Allison Kuch’s TikTok Fame: Kuch has amassed around 3 million followers on her lifestyle-oriented TikTok account. She often shares insights into her life as an NFL wife, offering glimpses from the sidelines and her personal life. Her content resonates with a broad audience, capturing the essence of her daily experiences and special moments, such as the birth of their first child, a daughter.

🎙️ Foray

… Read More
New Signings 2 mins read

Comedian and Social Media Star Druski Signs with WME Agency

Druski, renowned for his comedic talent and substantial social media presence, has recently signed with William Morris Endeavor (WME), marking a significant transition from his previous representation at United Talent Agency.

🌐 WME’s New Addition: Druski brings a dynamic blend of comedy and social media influence to WME. His engaging personality and unique content have made him a favorite among digital audiences, perfectly aligning with WME’s diverse and vibrant roster of talents.

📱 Social Media Impact: With over 7 million followers on Instagram and a robust 4% engagement rate, along with over 6 million followers on TikTok boasting nearly 5% engagement, Druski’s influence extends far across the social media landscape. His ability to connect and entertain a wide audience is a testament to his appeal and relevance in today’s digital age.

🎤 Endorsement and Tour Success: Druski has secured several high-profile endorsement deals with brands like PrizePicks, Google

… Read More
Endorsement Deals 2 mins read

Hannah Stocking Promotes Maybelline in New Social Media Campaign

Social media influencer and content creator Hannah Stocking, represented by Underscore Talent, is making waves with her latest promotional work for Maybelline. Stocking, who initiated her partnership with the iconic beauty brand in February of this year, has been actively engaging her massive online audience through TikToks and Instagram Reels.

🎨 Dynamic Social Media Engagement: Stocking’s recent Maybelline promotion has captured significant attention, garnering over 10,000 likes and 250k views on Instagram Reels to date. Her creative content showcases Maybelline’s products in action, highlighting their appeal to a young, style-conscious demographic.

📱 Impressive Social Media Influence: With a formidable digital presence, Stocking boasts over 26 million followers on Instagram and more than 28 million on TikTok. Her content consistently achieves high engagement rates, making her one of the top influencers in the beauty and lifestyle space. On YouTube,

… Read More
New Signings 2 mins read

David Portnoy Signs with United Talent Agency (UTA) for Representation

David Portnoy, the influential founder of Barstool Sports, has taken a significant step in his career by signing with United Talent Agency (UTA) for representation. Known for his bold entrepreneurial spirit and impactful media presence, Portnoy’s partnership with UTA is poised to broaden his professional horizons beyond the realm of sports media.

📈 Expanding Influence: Portnoy’s dynamic personality and knack for engaging content have made him a key figure in modern media. His collaboration with UTA is expected to leverage his unique brand of leadership and charisma, exploring new opportunities in entertainment, digital media, and public speaking.

🙌 Philanthropic Efforts: Recently, Portnoy has been recognized not just for his media prowess but also for his commendable philanthropic activities. He donated $277,000 to the LifeLine Animal Project and raised an impressive $1.5 million for the family of a fallen NYPD officer, highlighting his commitment to giving back to the community.

🚀 New Opportunities

… Read More
Brand Ambassador 2 mins read

AJ Odudu Named New Brand Ambassador for Marks & Spencer

AJ Odudu, the popular presenter from Blackburn, has been announced as the latest brand ambassador for Marks & Spencer (M&S). Represented by John Noel Management, Odudu brings her vibrant personality and growing public profile to one of the UK’s most esteemed retail brands.

🛍️ A Fresh Face for M&S: As M&S continues to modernize its brand and connect with a broader audience, AJ Odudu’s role will involve highlighting key fashion and lifestyle products. Her approachable style and relatability make her an ideal fit for M&S, aiming to attract both younger and diverse demographics to the brand.

🎤 Diverse Endorsement Background: AJ Odudu’s previous endorsements, including Diet Coke and Sol de Janeiro, demonstrate her broad appeal and effectiveness as a brand ambassador. Her experience in promoting both

… Read More
Brand Ambassador 2 mins read

Lele Pons Named SHEIN’s First-Ever Swimwear Ambassador

Lele Pons, who is represented by CAA, has been announced as the first-ever swimwear partner for SHEIN, the global fashion retail powerhouse. This partnership marks a significant milestone in SHEIN’s marketing strategy, leveraging Pons’ extensive social media influence to enhance its brand presence in the swimwear market.

👙 Pioneering Swimwear Collaboration: As SHEIN’s inaugural swimwear ambassador, Lele Pons will be at the forefront of promoting the brand’s diverse and trendy swimwear line. Known for her vibrant personality and fashion sense, Pons is perfectly poised to represent SHEIN’s stylish and accessible swimwear offerings, potentially including exclusive capsule collections or themed campaigns.

📈 Social Media Powerhouse: With over 53 million followers on Instagram and an engagement rate of 1.6%, Lele Pons commands a vast audience that spans the globe. Her influence is a tremendous asset for SHEIN as the brand looks to solidify

… Read More
Beauty 2 mins read

Khloé Kardashian Partners with Tatti Lashes for Exclusive Collaboration

Khloé Kardashian, a prominent figure in the beauty and fashion industry, has announced a collaboration with Tatti Lashes, a Liverpool-based company known for its high-quality false eyelashes. This partnership marks a significant move for both Kardashian and Tatti Lashes, blending Kardashian’s influence with the expertise of the renowned eyelash brand.

💄 A Strategic Beauty Alliance: This collaboration is set to leverage Khloé Kardashian’s vast reach and keen eye for beauty trends, bringing her unique style to Tatti Lashes’ already popular offerings. Known for her role in shaping beauty and fashion trends through her public appearances, television shows, and social media, Kardashian’s involvement is expected to bring fresh innovation to Tatti Lashes’ product line.

👁️ Expanding Tatti Lashes’ Market Reach: Tatti Lashes, celebrated for its quality and variety in false eyelashes, stands to gain a broader audience through this collaboration. Kardashian’s global fanbase and marketing prowess provide an invaluable platform to propel Tatti Lashes into new markets and demographics,

… Read More
Campaigns 1 mins read

Kendall Jenner and Emma Chamberlain Collaborate on Exclusive Espresso Martini Kit

In a unique fusion of flavors, Kendall Jenner and Emma Chamberlain have partnered to launch a limited-edition espresso martini kit. This innovative cocktail kit combines the distinct tastes of 818 Tequila and Chamberlain Coffee to create what they believe to be the ultimate version of the espresso martini.

🍸 Unique Blend: The espresso martini kit, aptly named Emma & Kendall’s Espresso Martini, features a special edition of Chamberlain Coffee’s cold brew singles. These singles are inspired by the nuanced flavors of 818 Tequila Reposado, particularly its candied pecan notes, promising a distinctive taste profile.

🌟 Celebrity Collaboration: Kendall Jenner, the founder of 818 Tequila expressed excitement about partnering with Emma Chamberlain’s brand. She noted that this collaboration has not only been fun but also proved that expresso martinis are at their best

… Read More
Campaigns 2 mins read

Milind Soman and Uber India Launch #RoutineSeRescue Campaign

Uber India, in collaboration with Dentsu Creative India, has unveiled the #RoutineSeRescue campaign featuring iconic runner and fitness enthusiast, Milind Soman. The campaign promotes Uber Intercity, illustrating how it offers a refreshing escape from the daily grind.

🏃 A Break from the Monotony: In the newly released campaign film, Milind Soman is seen enjoying his passion for running across various landscapes. The narrative cleverly uses his running theme to show how every individual occasionally needs a break from their routine.

🚗 Escape with Ease: Uber Intercity is presented as a solution for those looking to temporarily escape their daily routines. The service allows bookings for round trips to over 2000 destinations, which can be scheduled up to 90 days in advance, catering to both spontaneous and planned getaways.

🗣️ Campaign Insight: Ameya Velankar, Head of Marketing at Uber India South Asia, explains that the campaign aims to offer a literal and metaphorical escape from the routines that often engulf

… Read More
New Signings 2 mins read

UTA’s Digital Brand Architects Expands Roster with 12 Culinary TikTok Stars

Digital Brand Architects (DBA), a talent firm under United Talent Agency (UTA), has announced the signing of 12 prominent culinary influencers, marking a significant expansion in its representation of food-focused content creators on social media. This diverse group of culinary talents boasts substantial followings on platforms such as TikTok and YouTube, highlighting their broad appeal and expertise in the food and beverage sector.

🌐 Diverse Culinary Talents: Among the newly signed influencers are Jordan Farnum, known from “Next Level Chef,” and Food Network’s “The Grill Dads,” Mark Anderson and Ryan Fey. Also joining the DBA family are twins Ana and Lexie Learmann, along with other notable creators such as Maddy Devita, Olivia Tiedemann, Alexa Santos (of “Alexa What’s For Dinner”), Skyler

… Read More
Influencers 2 mins read

Irish Comedian Kyla Cobbler Signs with Host Talent Group for Global Tour

Rising Irish comedian Kyla Cobbler has inked a deal with the UK’s Host Talent Group as she prepares to launch a year-long live show tour across Ireland, Europe, Australia, Canada, and the U.S. This move marks a significant step in Cobbler’s career, poised to expand her reach and influence in the international comedy scene.

🌟 From Cork to Comedy Heights: Originally from Cork, Ireland, Cobbler has made a name for herself with her distinctive humor and engaging social media presence, including a viral ‘Irish wink’ video that captivated millions on Instagram. Now based in Barcelona, a city with a thriving stand-up comedy scene, she continues to build her comedic repertoire and connect with audiences worldwide.

📺 Television Ventures on the Horizon: Alongside her touring plans, Cobbler is also developing a television project with Host Talent Group, indicating her ambitions to extend her comedic influence beyond the stage and into households around the globe.

🎭 Host Talent Group’s Roster: Host Talent Group, located in London, is known for managing a diverse array of talents, including notable personalities like Ferne McCann,

… Read More
Campaigns 2 mins read

Rankin Teams Up with Aquafresh to Celebrate Unique Smiles in Children

Renowned British photographer Rankin has partnered with Aquafresh to launch a new campaign designed to boost confidence among children by redefining societal perceptions of ‘perfect teeth.’ The campaign focuses on encouraging kids to embrace their unique smiles, including wobbly or wonky teeth, promoting a message of individuality and self-acceptance.

🎯 Challenging Perceptions: Rankin’s collaboration with Aquafresh aims to shift the traditional views of what constitutes ‘perfect teeth’ and to foster a more inclusive approach to dental beauty. By focusing on the uniqueness of each smile, the campaign seeks to empower children to feel confident about their dental quirks and to celebrate these differences rather than view them as flaws.

👶 Empowering the Young: The campaign underscores the importance of nurturing confidence in young children regarding their appearance. Aquafresh, known for its dental care products, aligns with this vision by supporting oral health in a way that encourages kids to love their smiles

… Read More