Gambling

Sports 2 mins read

Shaquille O’Neal Signs New Endorsement Deal with DraftKings

Basketball legend Shaquille O’Neal has signed a new endorsement deal with DraftKings, joining the sports betting giant as its latest brand ambassador. In this role, Shaq will not only promote DraftKings’ brand but also bring his vast basketball expertise and insight into media opportunities and activations. Leveraging his immense popularity as one of the most beloved athletes in America, Shaq will help solidify DraftKings' presence in the competitive sports betting landscape.

DraftKings is currently locked in a tight competition with rival FanDuel for dominance in the expanding sports betting space in the United States. As overseas competitors retreat from the market, DraftKings and FanDuel have emerged as the leading players, seeking to capture an ever-growing audience. Shaq’s endorsement comes at a crucial time, offering DraftKings a significant boost as they continue to carve out their market share.

Shaq’s Legacy and Brand Collaborations:

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Music 2 mins read

Jamie Foxx Collaborates with BetMGM on New Campaign

https://www.youtube.com/watch?v=uiXeD_AFV68

BetMGM has teamed up with actor and comedian Jamie Foxx for a new television commercial campaign to promote the upcoming American football season. Foxx, known for his versatility and dynamic performances, takes center stage in the campaign, showcasing BetMGM's brand identity of “born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right.”

Campaign Details: The campaign features Foxx interacting with himself while impersonating various characters in three TV spots titled Anthem, Second Chance, and Feel Welcome.

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