Film/TV

Laneige, the renowned Korean skincare brand, part of the Amorepacific conglomerate since 1994, has announced a significant development in its global branding strategy. The brand has named two-time Emmy award winner Sydney Sweeney as its first-ever global ambassador, a move that highlights both the brand’s and Sweeney’s expanding international influence.

🌟 From National to Global: Already serving as the brand ambassador for the United States, Sydney Sweeney’s elevation to a global role is a testament to her widespread appeal and the brand’s ambition to scale new heights worldwide. This global ambassadorship underscores both Sweeney’s international fame and Laneige’s strategy for global expansion.

💬 Sydney Sweeney on Her New Role: Expressing her enthusiasm, Sweeney said, “I couldn’t be more excited to announce my extended partnership with Laneige as their first-ever global ambassador.” She added that her collaboration with Laneige developed organically after discovering the perfect skincare routine with their products.

📈 Laneige’s Global Aspirations:

Fybros, an esteemed player in the electrical manufacturing industry, has announced an exciting expansion of its product line to include fans. This move comes as part of the company’s ongoing commitment to cater to the diverse needs of India’s fast-moving electrical goods (FMEG) sector, where it has been a significant presence for over 55 years.

🎉 Grand Launch with Shruti Haasan: The launch event was graced by the presence of acclaimed actor Shruti Haasan, who serves as the brand ambassador for Fybros. Her involvement in the launch underscores the importance Fybros places on quality and innovation in their product expansion.

🗣️ Shruti Haasan on the New Venture: Expressing her enthusiasm for the new product category, Shruti Haasan remarked, “I’m delighted to be associated with Fybros as they venture into the fan category. Their commitment to quality and innovation is truly commendable, and I believe these new additions will elevate the standards of comfort and efficiency for consumers across the country.”

Fybros’ foray into the fan segment marks a strategic extension

Mis Amigos, the British tequila brand, has taken a significant step in its global expansion plan by appointing celebrity Chef Aldo Zilli as its brand ambassador. This partnership is part of Mis Amigos’ ambitious strategy to introduce their tequila to cocktail bars worldwide, enhancing the brand’s visibility and appeal.

📈 Expanding Global Footprint: With annual sales in the UK reaching £500,000, Mis Amigos is not just resting on its laurels. The company has established a division within the EU to facilitate smoother transactions across its 27 states. Furthermore, by the end of the next year, Mis Amigos is set to commence trading in 20 US states, already having commitments to ship 140,000 liters (equivalent to 12 forty-foot containers) in 2024.

🌍 Negotiations Beyond Borders: The Essex-based firm is actively engaging with distributors in China, Peru, Chile, and Japan to expand its market reach. One Chinese customer has already placed a substantial initial order of nearly a hundred thousand bottles, indicating the brand’s growing international appeal.

👨‍🍳 Aldo Zilli’s

Jenny Craig, under the new ownership of Wellful, Inc., has announced reality star and mother Brittany Cartwright as the brand ambassador for the revamped Jenny Craig, a home delivery plan that integrates the benefits of intermittent fasting for effective weight loss. Brittany’s personal success with the program post-pregnancy, where she lost 30 pounds, aligns perfectly with the brand’s ethos.

📦 Convenience Meets Health: The new Jenny Craig plan offers a blend of convenience and simplicity, with meals directly delivered to customers’ doors. This approach aligns with the fast-paced lifestyles of today’s consumers, offering a practical solution for weight management.

💬 Brittany Cartwright on Her Role: Expressing her enthusiasm, Brittany Cartwright, a reality TV star and social media influencer with 1.8M followers, shared her excitement about rejoining Jenny Craig. “Being a busy mom, convenience and simplicity is key,” she said. Cartwright praised the plan’s ease of use and effectiveness, highlighting its role in her health and wellness journey.

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Hyundai India, in a move that aligns with the long-standing tradition of Bollywood’s association with automobile brands, has announced a new milestone – signing Bollywood actress Deepika Padukone as their brand ambassador. This collaboration marks a significant fusion of the automotive and entertainment industries in India.

📸 A Glamorous Reveal: Hyundai India took to social media to officially confirm this partnership, releasing a picture of Deepika Padukone elegantly posed in front of a Hyundai Tucson. The announcement has generated considerable excitement among fans and customers alike.

🚀 Timing with Hyundai’s Upcoming Launches: The decision to bring Deepika Padukone on board comes at a crucial time for Hyundai. The Korean car manufacturer is gearing up to start 2024 with the launch of the much-anticipated facelifted version of the Creta. Deepika Padukone’s involvement is expected to play a pivotal role in the promotions and launch activities of the upcoming Hyundai Creta facelift.

🌐 Deepika Padukone’s Influential Role: Known for her elegance

Bisleri, a giant in the packaged water industry, has taken a fascinating turn in its brand ambassador journey, transitioning from a unique camel-led campaign to collaborating with global youth icon Deepika Padukone. This shift highlights the brand’s adaptive and innovative approach in communicating its core message.

🐫 The Camel Campaign: What made Bisleri’s previous campaign stand out was its unconventional choice of brand ambassadors – camels. This creative strategy not only grabbed attention but also effectively communicated the message of authentic hydration in a cluttered market.

🎵 Deepika Padukone: #DrinkItUp Campaign: Fast forward to the present, Bisleri has onboarded Deepika Padukone for their #DrinkItUp campaign. Deepika is seen grooving to the iconic ‘Jhoom Jhoom Jhoom Baba’, bringing a fresh and fun perspective to the act of drinking water.

💡 Emphasizing Hydration and Health: Post-pandemic, the emphasis on health has never been more prominent. According to Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd, hydration

In an exciting development in the world of sports, Bollywood star and fitness icon Suniel Shetty has extended his support to Team TSL Hawks in the World Tennis League. As the brand ambassador for Toyam Sports Limited (TSL), Shetty’s endorsement adds a significant boost to the team, which is a collaboration between Toyam Sports Limited and Pacific Star Sports.

📍 A Visit to Yas Island, Abu Dhabi: Suniel Shetty’s visit to Yas Island in Abu Dhabi to support Team TSL Hawks was a momentous occasion. His presence not only elevated the team’s spirits but also underscored his commitment as the face of Toyam Sports Limited.

🙏 Acknowledgement from Toyam Sports Limited: Mohamedali Budhwani, CMD of Toyam Sports Limited, expressed deep gratitude for Shetty’s unwavering support. Recognizing Shetty’s efforts in promoting sports on a global scale, Budhwani thanked him for his solidarity with the ‘TSL Hawks’ during their stint in Abu Dhabi.

🏅 Praising the World Tennis League: Impressed by the stellar performances of the TSL Hawks players, Shetty conveyed his

Michael Kors, the iconic luxury fashion brand, has made a strategic move in the Greater China market by appointing the renowned Chinese actor and singer JC-T as its brand ambassador. This partnership symbolizes a fusion of fashion, music, and acting, resonating with the brand’s chic and dynamic ethos.

📸 Spotlight on Upcoming Campaigns: JC-T, known for his cool sensibility and multifaceted talent, will be the face of upcoming Michael Kors campaigns. The collaboration will extend beyond traditional advertisements to include social media initiatives and special appearances, offering fans and consumers a fresh and engaging experience with the brand.

🎭 A Performer of Many Talents: At 33, JC-T has already made a significant impact in the entertainment industry. His notable TV roles include Sima Zhao in “The Advisors Alliance,” and Cao Pi in “Secret of the Three Kingdoms,” with an upcoming appearance as Gu Yun in “Winner is King.” As a solo artist and former member of the Chinese boy band M.I.C., he has also topped music charts, showcasing his versatility and appeal.

💬 Michael Kors on JC-T’s Appointment: Expressing his excitement,

G-SHOCK India has made a bold move in the world of timekeeping by joining forces with Bollywood star Vicky Kaushal as its brand ambassador. This iconic collaboration symbolizes a perfect blend of G-SHOCK’s legacy in durable and trend-setting watches with Kaushal’s dynamic persona, resonating with toughness, both physically and mentally.

🚀 A Legacy of Unbreakable Watches: G-SHOCK, renowned for its unbreakable watches, stands as a testament to over four decades of innovation and style in the watchmaking industry. Developed through Japanese cutting-edge technology, G-SHOCK has carved an indelible mark in the realm of durable, innovative, and iconic designs, especially among the youth.

💡 Melding Durability with Style: G-SHOCK’s journey, driven by its unwavering pursuit of shock resistance, has not just set standards in robustness but also in precision, innovative design, and fashion appeal. The brand continuously evolves, keeping pace with the needs and aspirations of its youthful audience.

🌟 Vicky Kaushal: A Perfect Alignment with G-SHOCK: Vicky Kaushal, with his illustrious

TECNO, the global smartphone powerhouse, is making waves in the tech and entertainment spheres by announcing Indian superstar Deepika Padukone as its brand ambassador. This collaboration is a significant stride, showcasing TECNO’s commitment to innovation and catering to the stylish, tech-savvy consumer.

🌟 Deepika Padukone: The Epitome of Elegance and Intelligence: Known for her compelling screen presence and off-screen charisma, Deepika Padukone embodies the qualities that TECNO aspires to reflect – elegance, intelligence, and versatility. Her association with TECNO is set to bring a new level of excitement and allure to the brand’s image.

🔍 Breaking Barriers with Strategic Partnership: This partnership transcends the usual celebrity endorsement, aiming to make a mark in various aspects of life, not just entertainment. Deepika’s role as the face of TECNO will see her representing the brand on multiple platforms, echoing TECNO’s vision of making innovative and stylish technology accessible to a broader audience.

🎉 A Blend of Technology and Style:

Bisk Farm, a renowned player in the FMCG sector, has announced a sweet collaboration with actress Rashmika Mandanna, who is set to become the brand ambassador for their ‘RUSKIT Brand’.

🎉 A Partnership of Freshness and Fun: The association between Bisk Farm and Rashmika Mandanna is a blend of charm, freshness, and widespread appeal. Vijay Singh, Managing Director of Bisk Farm, shared his excitement about the partnership, highlighting Mandanna’s perfect embodiment of Bisk Farm’s spirit — synonymous with fun, freshness, and deliciousness.

🌐 A Perfect Match for Millennial Appeal: Mandanna’s strong connection with the millennial audience makes her an ideal choice to represent the brand. Her role is expected to further strengthen Bisk Farm’s presence in key markets and contribute to substantial revenue growth.

🔊 Rashmika Mandanna on the Collaboration: Expressing her enthusiasm, Rashmika Mandanna commented on the synergy between her values and Bisk Farm’s commitment to growth and innovation. She is looking forward to this partnership being