Film/TV

Brand Ambassador 2 mins read

Emma Watson Becomes New Face of Chanel’s Coco Mademoiselle

Emma Watson, renowned for her role as Hermione in the “Harry Potter” films, is set to become the latest ambassador for Chanel’s Coco Mademoiselle. The 18-year-old actress has reportedly inked a lucrative two-year contract with the luxury fashion brand, valued at £3 million.

👗 Transition from Keira Knightley: Watson is poised to take over from “Pirates of the Caribbean” star Keira Knightley as the face of Coco Mademoiselle once Knightley’s current contract expires this summer. Knightley, however, will continue her association with Chanel in a new capacity.

👠 Building a Relationship with Chanel: Watson’s selection comes after her growing association with Chanel, a brand that has frequently adorned her at various film premieres and high-profile events. This deepening relationship has culminated in her upcoming role as the face of one of Chanel’s most iconic fragrances.

📣 Official Announcement Pending: Chanel is expected to officially announce this significant partnership next month, marking a new chapter in Emma Watson’s relationship

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New Signings 2 mins read

CAA Welcomes ‘The Greatest Hits’ Director Ned Benson

Ned Benson, the creative force behind Searchlight Pictures’ upcoming romantic film “The Greatest Hits,” has recently joined the ranks of Creative Artists Agency (CAA).

📽️ About ‘The Greatest Hits’: Benson’s latest project, “The Greatest Hits,” features a stellar cast including Lucy Boynton, Justin H. Min, David Corenswet, and Austin Crute. The film, which Benson directed from his own screenplay, is a poignant love story that explores the intricate relationship between music and memory, and their power to transcend time and space. Benson also takes on the role of producer for the film, collaborating with Michael London, Stephanie Davis, Shannon Gaulding, and Cassandra Kulukundis. The release date for “The Greatest Hits” is yet to be announced.

🎞️ Benson’s Directorial Debut: Benson first made a mark in the film industry with his feature directorial debut, “The Disappearance of Eleanor Rigby.” This ambitious three-part drama starred Jessica Chastain and James McAvoy, along with notable actors such as Viola Davis, Bill Hader, and William

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New Signings 2 mins read

Bruno Mourral Joins WME Amid Sundance Debut of ‘Kidnapping Inc.’

Talent agency WME has made a significant addition to its roster by signing Haitian filmmaker Bruno Mourral. This move comes as Mourral gears up for the world premiere of his first feature film, “Kidnapping Inc.,” at the prestigious Sundance Film Festival.

📽️ About ‘Kidnapping Inc.’: Mourral’s film, which he wrote, directed, and produced, is set to make a striking debut in the Midnight section of the Sundance Film Festival on January 22. “Kidnapping Inc.” is a dark comedy-thriller set in Port-au-Prince, Haiti, following two inexperienced kidnappers. The plot takes a dramatic turn as what starts as a straightforward abduction-for-hire spirals into a tangled web of political conspiracy.

🔍 Handling of Film Sales and Press: XYZ is appointed to handle the sales of “Kidnapping Inc.,” while Erik Bright at Prodigy PR will spearhead the film’s press efforts. Mourral’s debut on such a significant platform is a notable accomplishment, positioning him as a filmmaker to watch in the global cinema landscape.

🚨 A Real-Life Kidnapping Incident During Filming:

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Campaigns 2 mins read

Shah Rukh Khan Endorses Tide as ‘Stain Removal King’

In a significant marketing move, Tide, the renowned detergent brand, has teamed up with Bollywood superstar Shah Rukh Khan for their latest campaign. This partnership introduces Shah Rukh Khan as Tide India’s brand ambassador, endorsing Tide as the ‘asli/real SRK – Stain Removal King’.

📢 King Khan on the Collaboration: Shah Rukh Khan expressed his enthusiasm for this unique collaboration, emphasizing that it goes beyond mere brand endorsement. He highlighted the shared values of perfection and excellence between himself and Tide. Describing Tide as the ‘asli/real SRK’, he praised the brand’s new and improved performance in stain removal, underscoring its effectiveness in meeting consumers’ laundry needs.

🎥 Behind the Scenes with Shah Rukh Khan: Reflecting on his experiences during the shoot, Shah Rukh Khan mentioned Tide’s iconic ‘swoosh’ and the “Chaunk Gaye” moments, which have become synonymous with the brand’s promise of superior cleaning. He found it enjoyable to bring these elements to life, adding his unique charm to the campaign.

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Brand Ambassador 2 mins read

Mahira Khan Becomes Sparx Smartphones’ Latest Brand Ambassador

Sparx Smartphone, powered by Deploy Group, has made an exciting announcement in the tech world by bringing onboard renowned actress Mahira Khan as the new brand ambassador for its flagship series, the Sparx Edge. This partnership signifies a major stride in Sparx’s ambition to redefine smartphone experiences in Pakistan.

🌐 Breaking New Grounds with Sparx Edge: The Sparx Edge series stands out for challenging the typical pricing-feature ratios, offering top-end specifications at an affordable price. This strategy aligns with the growing demand for high-quality, budget-friendly smartphones, especially in emerging markets like Pakistan.

🌟 Joining a Stellar Line-up of Ambassadors: Mahira Khan, celebrated for her acting prowess and charm, joins a distinguished group of Sparx ambassadors, including Maya Ali, Wahaj Ali, and Shehryar Munawar. Each of these stars has played a pivotal role in promoting Sparx’s diverse smartphone range. Mahira’s addition to this impressive lineup is seen as a perfect fit for the brand’s image and messaging.

🔆 Mahira Khan: Symbolizing Sparx’s

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Brand Ambassador 2 mins read

Rasha Thadani Becomes the New Face of Silvostyle

Silvostyle by PNG, a prominent name in the jewelry sector, has taken a significant step in its branding journey by signing up Rasha Thadani as the new face for its upcoming campaigns. This collaboration marks a momentous chapter for both the brand and Rasha, as it’s her first endorsement deal in India.

🎬 Rasha Thadani’s Anticipated Bollywood Debut: Rasha Thadani, poised to make her entry into Bollywood, brings a fresh and charismatic presence to Silvostyle by PNG. Her impending debut in the film industry, coupled with her strong social media following, particularly among Gen Z, makes her one of the most awaited new faces in the entertainment world

💎 Aligning with Silvostyle’s Vision: Thadani’s partnership with Silvostyle aligns perfectly with the brand’s philosophy that jewelry is more than just an accessory; it’s a form of self-expression. Silvostyle, known for its diverse, innovative designs and collections, encourages individuality and personal style. Thadani’s role will further emphasize this message, especially to the youth who look to jewelry as a means of personal expression.

👗 A Blend of Tradition and

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New Signings 2 mins read

SF9’s Zuho Embarks on Acting Career with Haewadal Entertainment

Zuho, a member of the popular K-pop group SF9, is set to expand his horizons in the entertainment industry. He has recently signed an exclusive contract with Haewadal Entertainment, marking the beginning of his journey as an actor.

🏢 Joining Haewadal Entertainment: Haewadal Entertainment, home to renowned actors like Ha Ji-won, has welcomed Zuho into its fold. The agency, in a news release, expressed enthusiasm about Zuho’s multifaceted talents and pledged robust support for his upcoming ventures in acting.

🎤 Continuing with SF9: Despite this new venture, Zuho remains committed to SF9 and will continue his group activities under FNC Entertainment, as confirmed by SF9’s official fan club site. This move showcases his versatility and dedication to both his music and acting careers.

📺 Balancing Dual Roles: With Haewadal Entertainment managing his acting career and individual activities, Zuho is poised to make significant strides in the acting world while maintaining his role as an SF9 member. This balanced approach allows him to explore and showcase his diverse talents.

Zuho’s

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Brand Ambassador 2 mins read

Hrithik Roshan Becomes Brand Ambassador for RuPay Prime Volleyball League

The RuPay Prime Volleyball League, powered by A23, is gearing up for its third season with a major boost in star power. Bollywood superstar Hrithik Roshan has been announced as the brand ambassador for the upcoming season, infusing the sport with the glamour and appeal of Hindi cinema.

🎬 Hrithik Roshan: A Perfect Fit for Volleyball: Known for his impressive fitness regime and as a multi-award-winning actor, Hrithik Roshan’s passion for sports makes him an ideal figure to represent the Volleyball League. An avid sports enthusiast, Roshan’s affinity for the dynamic and physical nature of volleyball aligns seamlessly with his persona.

🗨️ Roshan’s Enthusiasm for Volleyball: Hrithik Roshan has expressed his excitement about the partnership, seeing it as a natural fit given his interest in sports. He has already started engaging with top volleyball stars, discussing the prospects and excitement surrounding the third season of the RuPay Prime Volleyball League.

📅 Season 3 Kick-off: The third season of the RuPay Prime Volleyball League, powered by A23, is set

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Brand Ambassador 2 mins read

Jackie Chan Named Honor’s Dragon Year Brand Ambassador

Jackie Chan, the globally renowned actor and martial artist, has taken on a new role as the brand ambassador for Honor in the Dragon Year, announced by the company’s CEO, Zhao Ming. This strategic partnership marks a significant move for the tech giant, known for its innovative products like Magic 6, Magic 6 Pro, and Magic V2 Porsche Design.

🌟 The Legendary Jackie Chan: A household name, especially for those born before 2000, Jackie Chan’s fame extends far beyond his martial arts and acting prowess. Particularly in China, his homeland, Chan’s popularity makes him an ideal figure for brand collaborations. Honor’s choice to partner with Chan aims to leverage his widespread recognition and appeal.

🔊 Announcement by Honor’s CEO: Zhao Ming, the CEO of Honor, officially revealed Jackie Chan as the brand’s Dragon Year ambassador. This announcement was highly anticipated, with rumors of a celebrity endorsement circulating before the official launch event.

🐲 Dragon Year Symbolism: In Honor’s philosophy, the dragon represents not only high status

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Brand Ambassador 2 mins read

Funke Etti Named Brand Ambassador for Gonowtravels and Tours

In a significant move in the Nigerian tourism sector, Gonowtravels and Tours, a leading travel agency in Nigeria, has appointed Nollywood actress Funke Etti as its brand ambassador. This partnership aims to bolster the agency’s expansion and market share in the tourism space.

📣 Unveiling the New Face of Gonowtravels: The announcement was made at the agency’s corporate office in Ikeja, where CEO Okikiayo Ishola of Gocrest Global Dualcitizenship and Properties highlighted Funke Etti’s charisma, patronage, and passion for the brand as key reasons for her selection.

💰 A Lucrative Deal: The endorsement deal, running into millions of naira, is set for a year, with a possibility of extension. It includes enticing perks such as free tours, 50% discount bookings, and other endorsements, making it a substantial agreement for both parties.

🤝 Etti’s Role as Ambassador: Ishola expressed his confidence in Etti’s potential as a valuable asset to the brand. He noted her significant social media presence and her role as a respected and trustworthy public figure. “She’s a very good role model, and great on social media;

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Brand Ambassador 2 mins read

Sydney Sweeney Announced as Kérastase’s New Global Brand Ambassador

In a move highlighting the intersection of beauty and entertainment, Kérastase has named actress Sydney Sweeney as its global brand ambassador. Known for her compelling performances and growing influence, Sweeney’s appointment resonates with the brand’s ethos and its focus on individuality and fearlessness.

👩‍🦰 The Perfect Embodiment of Kérastase: According to Kérastase’s press release, Sweeney’s universal appeal and connection with Gen Z and Millennials make her an ideal representation of the Kérastase woman – someone who embodies self-confidence and authenticity in every aspect of life.

🗣️ Rosa Carriço on Choosing Sweeney: Rosa Carriço, global brand president of Kérastase, expressed admiration for Sweeney’s boldness in various aspects of her life, from her hairstyles and beauty choices to her daring roles in cinema. Carriço highlighted Sweeney’s ability to engage her audience with authenticity, humor, and passion, aligning perfectly with the brand’s vision.

📺 Sweeney’s Impactful Roles: Sydney Sweeney has made

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New Signings 2 mins read

UTA Signs Luther Ford from ‘The Crown’ for Comprehensive Representation

UTA, a leading global talent agency, has officially signed actor Luther Ford, who recently gained recognition for his portrayal of Prince Harry in the final season of Netflix’s Emmy-winning drama ‘The Crown’. This move marks a significant leap in Ford’s acting career, offering him representation in all areas.

👑 Breakout Role as Prince Harry: Ford’s standout performance in ‘The Crown’ showcased his talent and versatility as an actor. His depiction of Prince Harry in the show’s final six episodes, which focus on the years 1997 to 2005, was widely acclaimed. Ford starred opposite Ed McVey, who played Prince William, and the series delved into the profound impact of Princess Diana’s tragic death on her sons.

📺 Journey in ‘The Crown’: The Crown’s last season, released in two volumes starting in November, explores the complexities of the royal family during Tony Blair’s tenure as Prime Minister. It highlights the contrasting paths of Princes Harry and William, with Ford’s character often depicted as the family’s black sheep,

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Campaigns 2 mins read

Kylie Jenner Partners with Travel Town Mobile Game in Surprise Ad Campaign

In a surprising twist among celebrity endorsements this year, Kylie Jenner, a renowned entrepreneur and social media influencer, has taken up promoting a match-and-merge mobile app, Travel Town. The partnership marks an unexpected venture for Jenner, known primarily for her makeup empire and reality TV presence.

🎮 Kylie’s Introduction to Gaming: In the ad, which has been circulating on social media, Kylie Jenner acknowledges her lack of gaming background: “I’m not really a gamer, but remember this name: Travel Town.” She expresses initial skepticism about the partnership but shares her newfound enthusiasm for the game. Demonstrating the game on her phone, she builds a “beautiful town,” which she adorably describes as “cuuuuute.”

💬 Reactions Online: The internet has reacted with a blend of curiosity and surprise to Jenner’s unexpected promo for Travel Town. The ad has sparked discussions about the game’s budget and why the CEO of Kylie Cosmetics would choose to endorse a mobile game. Comments have ranged from speculative financial inquiries about the Kardashians to

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New Signings 2 mins read

Common Partners with SMAC Entertainment for Strategic Brand Development

Rapper, actor, and activist Common has taken a significant step in his multifaceted career by signing with SMAC Entertainment. The Grammy-, Emmy-, and Academy Award-winning artist’s collaboration with the talent management, music, branding, and production company is set to explore new horizons in strategic brand partnerships, endorsements, non-scripted projects, and brand development.

🤝 Expanding Brand Partnerships and Endorsements: Common’s partnership with SMAC Entertainment is aimed at leveraging his influence and creativity in various domains. The company will focus on securing strategic brand partnerships and endorsements that align with his artistic vision and values.

🎬 Non-Scripted Projects and Collaborations: The collaboration will also see Common venturing into non-scripted projects, expanding his presence in the entertainment industry beyond music and scripted content. This move is expected to showcase different facets of his talent and interests.

🚀 Future Project Development: The association with SMAC Entertainment opens avenues for brand development for Common’s

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New Signings 2 mins read

Troy Kotsur, ‘CODA’ Oscar Winner, Signs with Independent Artist Group

Troy Kotsur, celebrated for his groundbreaking Oscar win in Apple TV+’s drama “CODA,” has signed with the Independent Artist Group. This move comes as a significant step in the career of Kotsur, who has made an indelible mark in the industry as the first Deaf male to win an acting award at the Oscars.

🏆 A Historic Win: Kotsur’s performance in “CODA,” written and directed by Sian Heder, earned him widespread acclaim and recognition. His portrayal of Ruby’s father Frank, a fisherman who initially struggles with his daughter’s aspirations, resonated deeply with audiences and critics alike. His role in “CODA” also led to Best Supporting Actor wins at the BAFTA, SAG, Independent Spirit, Critics’ Choice, and Gotham Awards.

📺 Upcoming and Notable Roles: Fans can look forward to seeing Kotsur in the final season of Larry David’s “Curb Your Enthusiasm.” Additionally, he gained attention in 2019 for his work in “The Mandalorian” and for creating an adapted form of sign language for “The Book of Boba Fett,” another Star Wars

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Brand Ambassador 2 mins read

Madelyn Cline Becomes Revlon’s Latest Global Brand Ambassador

Revlon, a prominent American beauty label, has added American actress Madelyn Cline to its impressive roster of global brand ambassadors. Cline joins the ranks of other notable figures such as Ashley Graham and Megan Thee Stallion, representing the brand’s vision and products on a global scale.

📺 Cline’s Rise to Fame: Madelyn Cline, renowned for her roles as Sarah Cameron in Netflix’s series ‘Outer Banks’ and Whiskey in ‘Glass Onion: A Knives Out Mystery’, has rapidly made a name for herself in both cult and popular TV and movie projects. Her performances over the past four years have garnered widespread acclaim and a growing fanbase.

👗 Fashion and Beauty Icon: Known for her fashion-forward appearances on the red carpet and as a beauty and skincare influencer, Cline has amassed a significant following, with a cross-platform social media reach of 25 million. Her influence and style make her an ideal face for Revlon.

📈 Revlon’s Vision: Speaking about the partnership, Martine Williamson, chief marketing officer at Revlon, emphasized the

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Brand Ambassador 2 mins read

Karan Johar Joins Indkal Technologies as Appliance Ambassador in India

Indkal Technologies, the license partner for BLACK+DECKER® large appliances in India, has taken a significant step in its branding strategy by announcing Karan Johar as the ambassador for its air conditioners, refrigerators, and washing machines business in India.

🎬 Karan Johar’s Influence: Known for his iconic status in the Indian film industry, Karan Johar’s association with BLACK+DECKER® is seen as a perfect blend of style, technology, and design. “We believe Karan’s style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design,” said Anand Dubey, CEO of Indkal Technologies.

📈 Milestone for Indkal Technologies: This partnership marks a crucial milestone for Indkal Technologies as it aims to broaden its reach and introduce innovative and versatile products in the Indian market. Karan Johar’s widespread appeal and understanding of the consumer base in India make him an ideal face for the brand.

💡 Enhancing Customer Experience: Amit Datta, commercial director licensing at Stanley Black

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New Signings 2 mins read

Lee Yeon Hee Signs with Saram Entertainment, Joining Prominent Artists

South Korean actor Lee Yeon Hee has embarked on a new journey in her illustrious career by signing an exclusive contract with Saram Entertainment, an agency known for representing talented artists including Uhm Jung Hwa and Lee Ha-nee.

📝 A New Beginning with Saram Entertainment: Lee So-young, CEO of Saram Entertainment, expressed excitement about this new collaboration with Lee Yeon Hee. “We are delighted to start anew with Lee Yeon-hee. We will provide unwavering support as a strong partner to enable her active participation across various fields and works,” So-young said. This partnership signifies a commitment to nurturing and expanding Yeon Hee’s career in diverse creative directions.

🎬 Lee Yeon Hee’s Diverse Career: Since her debut in 2004 with the drama ‘Emperor of The Sea’, Lee Yeon Hee has demonstrated a wide range of acting skills. Her repertoire includes roles in acclaimed dramas like ‘East of Eden’, ‘Phantom’, ‘Gu Family Book’, ‘Splendid Politics’, ‘Welcome to Wedding Hell’, and films such as ‘Marriage Blue’, ‘Detective K: Secret of the Lost Island’,

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New Signings 2 mins read

Tatiana Eva-Marie Joins The Kurland Agency for Worldwide Representation

The Kurland Agency, a notable figure in the world of music representation, has announced the signing of bandleader, singer, and actor Tatiana Eva-Marie for worldwide representation. This partnership marks a significant step in Eva-Marie’s flourishing career.

🎷 Leader of Avalon Jazz Band: Tatiana Eva-Marie is best recognized as the leader of the acclaimed Avalon Jazz Band. Her work with the band showcases a versatile range, spanning from the 1930s pop to modern jazz. Her unique style reflects her diverse cultural background, drawing on influences from her French and Romani heritage and the Great American Songbook.

🌐 Expanding Horizons: Over the past two years, Eva-Marie has been diligently working to broaden her touring presence in the U.S. Simultaneously, she has been cultivating a dedicated fan base online, appealing to jazz aficionados and music enthusiasts globally.

🎭 Exciting Projects in 2024: The year 2024 is set to be a landmark year for Tatiana Eva-Marie. She is preparing to premiere her first opera, where she serves as a librettist, in Switzerland in April. Additionally, she is slated to release her new album “Djangology”

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Campaigns 2 mins read

Reebok Teams Up with Tobe Nwigwe for ‘Reebok by Chukwu’ Collection in Fall 2024

Reebok is starting the year 2024 on a high note by announcing an exciting collaboration with rapper and actor Tobe Nwigwe. This partnership promises to blend Nwigwe’s unique artistic vision with Reebok’s iconic sportswear legacy, creating a co-branded collection that resonates with fans of both music and fashion.

🌟 Tobe Nwigwe on Joining Forces with Reebok: Expressing his excitement about the collaboration, Nwigwe shared his personal connection with Reebok, recalling his middle school days and the eagerness to own the latest Question drop. He stated, “I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture.” He looks forward to merging his perspective with Reebok’s to craft something extraordinary.

👗 The ‘Reebok by Chukwu’ Capsule Line: Nwigwe’s debut collection with Reebok, named “Reebok by Chukwu,” is set to feature a unique array of mint-colored apparel for men, women, and children. The line includes items like a zip-up vest, jacket, pants, and a skirt. Additionally, it will feature white lace-up sneakers with brown rubber

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