Film/TV

Campaigns 2 mins read

LL Cool J Powers Coors Light’s Super Bowl Spectacle

Coors Light is stepping up its Super Bowl game by enlisting the charismatic LL Cool J to lead its advertising charge. The iconic rapper and actor stars in Coors Light’s latest Super Bowl ad, marking the return of the Coors Light Chill Train, an emblematic figure that’s been dormant since 2005.

🌟 Epic Entrances and Nostalgic Returns: LL Cool J’s dramatic entry as the Chill Train’s conductor breathes new life into the campaign. His appearance towards the ad’s climax, as the train spectacularly crashes into a living room of unsuspecting football fans, adds an “epic kind of moment” to the festivities.

🏈 A New Beer Battle: With Molson Coors Beverage Co. at the helm, Coors Light aims to make a splash in the competitive Super Bowl beer arena. The brand takes advantage of Anheuser-Busch InBev’s decision to end its exclusive beer advertising deal for the Super Bowl, setting the stage for a head-to-head with Bud Light, Michelob Ultra, and Budweiser.

🎉 Celebrity Charm Meets Iconic Imagery:

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Brand Ambassador 2 mins read

Ben Affleck’s Dunkin’ Debut Takes a Musical Turn

Ben Affleck‘s partnership with Dunkin’ reached new heights at the 2024 Grammys, unveiling an ad that humorously hints at Affleck’s aspirations to pop stardom, mirroring his wife’s success. The commercial, featuring TikTok sensation Charli D’Amelio, cleverly plays off the “Sad Affleck” meme from the 2023 Grammys.

📸 From Meme to Dream: Last year’s Grammys broadcast inadvertently spotlighted Affleck’s glum expression, sparking a viral meme. The Dunkin’ ad creatively addresses this moment, with Affleck musing over his potential in the music industry, despite the public’s interpretation of his mood.

🎵 A Star in the Making?: The ad showcases Affleck’s humorous attempt to conquer the music world, from laying down “questionable beats” in the studio to learning dance moves from D’Amelio. His journey from actor to aspiring pop icon is presented with a light-hearted touch.

🤔 Who is TikTok?: Affleck’s interaction with D’Amelio, especially

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New Signings 2 mins read

Sébastien Vaniček: A New Force in Horror

CAA has recently welcomed Sébastien Vaniček, a promising filmmaker, into its fold. Following this partnership, Vaniček has been entrusted with directing a new spin-off of the iconic Evil Dead franchise, a collaboration that marks a significant step in his burgeoning career.

🔮 A Mysterious New Chapter: While specifics of the new Evil Dead project remain shrouded in mystery, the franchise’s legacy of blending horror and comedy under Sam Raimi’s creative vision is well-established. This new endeavor promises to add an exciting chapter to the saga that has thrilled audiences since 1981.

📽️ From Debut to Evil Dead: Vaniček’s journey to the helm of an Evil Dead spin-off follows his acclaimed directorial debut with Infested (Vermines). The horror film, which depicts a terrifying infestation in a French apartment complex, garnered awards and nominations, showcasing Vaniček’s prowess in the genre.

🏆 Accolades and Acknowledgments: Infested’s success at festivals such as Venice, Fantastic Fest, and Sitges, where it won both Best Picture and a Special Jury Prize, underscores Vaniček’s talent and sets high expectations

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Campaigns 2 mins read

Boss Illuminates London with Gisele and Lee Minho Holograms

In a groundbreaking move, Hugo Boss‘s dynamic Boss label has launched its Spring/Summer 2024 collection with an electrifying start. Utilizing the iconic backdrop of London’s Tower Bridge, the brand unveiled an awe-inspiring hologram featuring brand ambassadors Gisele Bündchen and Lee Minho, setting a new benchmark in fashion marketing.

👗 A Fashion Forward Statement: This remarkable holographic display marks Boss as the pioneering fashion brand to embrace large-scale hologram technology for a global campaign. This innovation opens the door to unprecedented possibilities in outdoor advertising, blending cutting-edge technology with high fashion.

🌟 #BeYourOwnBOSS Campaign Unveiled: The #BeYourOwnBOSS campaign, with its focus on self-determination and empowerment, invites individuals to embrace their unique path to becoming their own Boss. The message is clear: the power to define oneself lies within.

🎤 Celebrity Powerhouse: Beyond the stunning

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Campaigns 2 mins read

Aaron Taylor-Johnson Dives into Armani Beauty Campaign

Aaron Taylor-Johnson, celebrated for his dynamic roles in ‘Kraven the Hunter’ and ‘The Fall Guy,’ embarks on a new journey as the face of Armani‘s Acqua di Giò fragrance. This marks his inaugural venture into the beauty realm, representing Armani Beauty with charisma and elegance.

🎬 A Cinematic Splash: The relaunch of Acqua di Giò, a fragrance staple since 1996, introduces a refreshed design and sustainable refillable bottles. The fragrance, available in parfum, eau de toilette, and eau de parfum concentrations, has been rejuvenated to cater to the eco-conscious consumer. The campaign, masterfully shot by Woodkid, captures Taylor-Johnson’s exhilarating dive from an Italian cliff into the Mediterranean’s embrace.

🌐 Launching New Horizons: Set to debut on February 16th, the campaign reflects the essence of Acqua di Giò and its Mediterranean inspiration. Taylor-Johnson’s leap symbolizes a bold journey towards self-liberation and renewal, a narrative that aligns with the fragrance’s

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Campaigns 2 mins read

Booking.com Launches Innovative Campaign with Tina Fey

Booking.com is set to revolutionize travel advertising with its new campaign, “book whoever you want to be,” starring the multifaceted Tina Fey. Scheduled to make a splash during the “big game” on February 11, this campaign is a sequel to the acclaimed Booking.yeah initiative, promising to redefine how travelers envision their journeys.

🌟 Tina Fey Embodies Traveler’s Dreams: At the heart of the campaign is Tina Fey, embodying the transformative power of travel. Booking.com’s message encourages travelers to unleash their inner desires and personas, exploring the boundless opportunities for accommodation the platform offers. Whether it’s embodying a sasquatch in a secluded cabin or living the high life in a boutique hotel, Fey demonstrates the myriad ways one can “book” their dream selves into reality.

🎭 Celebrity Cameos Elevate the Experience: Adding flair to the campaign, notable appearances by Glenn Close, Jane Krakowski, and Jack McBrayer complement Fey’s journey, showcasing the diverse

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New Signings 2 mins read

CAA Welcomes Justine Triet Amidst Oscar Excitement

French director Justine Triet, known for her award-winning film “Anatomy of a Fall,” has recently joined the ranks of Creative Artists Agency (CAA). Triet’s work is currently in the spotlight, securing five Oscar nominations, including a significant nod for best director, making her this year’s sole female nominee in the category.

🎥 Triumph at Cannes: “Anatomy of a Fall” premiered at Cannes and quickly became a festival favorite, later impressing audiences at Telluride, Toronto, and the New York Film Festival. The film’s critical acclaim is underscored by two Golden Globe wins for best foreign-language film and best screenplay, alongside nominations for seven BAFTAs and five Oscars.

🌍 Global Recognition: Triet’s narrative prowess shines in “Anatomy of a Fall,” a gripping drama centered on a novelist facing trial for her husband’s mysterious death. Sandra Hüller’s performance as the protagonist, along with the compelling storyline, has garnered international praise, further highlighted by 11 Cesar Award nominations.

👁️ A Story of Mystery

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New Signings 1 mins read

Tasha Smith Joins Forces with Independent Artist Group

Independent Artist Group (IAG) has proudly welcomed the multi-talented Tasha Smith, an accomplished actor, director, and producer, into its fold for representation across the board. Smith, renowned for her dynamic contributions to both the screen and behind the scenes, has recently directed episodes of Taylor Sheridan’s Mayor of Kingstown and the Peacock’s Fresh Prince reboot, Bel-Air.

📺 Behind the Camera Excellence: Smith’s prowess extends to executive producing the Starz’s sensation BMF, in collaboration with the iconic 50 Cent. Her creative synergy isn’t limited to 50 Cent; she has also forged strong connections with a host of notable talents within the IAG community, including Mary J. Blige, Russell Hornsby, Terrence Howard, Lil Meech, and Da’Vinchi, among others.

🚀 A Flourishing Creative Partnership: This new alliance with IAG signals an exciting era of growth and opportunity for Smith, promising to amplify her already impressive career as a filmmaker and actor. As Tasha Smith embarks on this collaborative journey with Independent Artist Group,

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New Signings 2 mins read

Reno Wilson Embarks on a New Journey with Buchwald

Reno Wilson, celebrated for his dynamic roles in Good Girls and Mike & Molly, has taken a significant leap forward in his distinguished career by aligning with Buchwald for representation. Known for captivating audiences as Officer Carl McMillan in the cherished CBS sitcom Mike & Molly, alongside luminaries Melissa McCarthy and Billy Gardell, Wilson has consistently showcased his broad acting range.

📺 A Rich Tapestry of Characters: Wilson’s portrayal of Stan Hill in Good Girls, alongside Christina Hendricks, Mae Whitman, and Retta, further cemented his position as a versatile talent in the industry. His recent ventures into the gripping narrative of Paramount+’s Fatal Attraction as Detective Earl Brooker, and his recurring role in Peacock’s Bel-Air, underscore his enduring appeal and skill.

🎥 From Humble Beginnings to Hollywood: Embarking on his television odyssey as Howard, Theo’s best friend on The Cosby Show, Wilson has since illuminated numerous series with his performances, including Heist, Blind Justice,

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Film/TV 2 mins read

Maya Erskine Joins Forces with WME for Representation

Maya Erskine, a multi-talented actress, writer, director, and producer, has taken a significant step in her dynamic career by signing with WME (William Morris Endeavor) for representation. This move aligns her with one of the leading agencies in the entertainment industry, setting the stage for further growth and opportunities in her already impressive career.

📺 A Rising Star in Prime Video’s “Mr. and Mrs. Smith”: Erskine is set to captivate audiences with her role opposite Donald Glover in the highly anticipated Prime Video series “Mr. and Mrs. Smith,” premiering on February 2nd. The series, created and written by Glover and Francesca Sloane, is a fresh reimagining of the 2005 film and is already garnering strong reviews.

🎭 A Versatile Talent: Maya Erskine has established herself as a versatile figure in the entertainment world, showcasing her skills not only in acting but also in writing, directing, and producing. Her diverse talents have been recognized and celebrated in various projects, making her a valuable addition to WME’s roster.

🚀 Expanding

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Film/TV 2 mins read

Christopher Walken Drives into the Spotlight for BMW’s Super Bowl Commercial

Christopher Walken, the legendary actor with a career spanning decades, is set to dazzle audiences once again, this time in a high-profile BMW Super Bowl commercial. Known for his unique voice and magnetic on-screen charisma, Walken’s involvement in this ad campaign promises to be a highlight of the Super Bowl’s advertising lineup.

🏈 A Super Bowl Advertising Veteran: Christopher Walken is no stranger to the world of Super Bowl commercials. His previous appearances in big-game ads have left memorable impressions, thanks to his distinctive style and ability to captivate viewers. His return to the Super Bowl commercial scene is highly anticipated by fans and marketing aficionados alike.

🚗 BMW’s Star-Studded Campaign: Walken’s participation in BMW’s Super Bowl commercial follows the brand’s tradition of featuring high-profile celebrities. He succeeds Arnold Schwarzenegger, who, along with Salma Hayek, starred in the 2022 Super Bowl commercial for BMW. This continued use of star power reflects BMW’s commitment

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Film/TV 2 mins read

Emilia Clarke Teams Up with Hamilton Hodell for UK Representation

Emilia Clarke, globally recognized for her iconic role as Daenerys Targaryen in “Game of Thrones,” has made a strategic move in her flourishing acting career by signing with Hamilton Hodell in the UK. This partnership marks a new chapter for Clarke, aligning her with one of the leading talent agencies in the region.

🐉 A Legacy in “Game of Thrones”: Clarke’s portrayal of Daenerys Targaryen in the HBO series “Game of Thrones” catapulted her to international fame. Her powerful performance in this role not only earned her critical acclaim but also a dedicated global fanbase, making her one of the most prominent figures in contemporary television.

🎞️ Versatile Film Roles: Beyond “Game of Thrones,” Clarke has demonstrated her versatility with roles in various movies. Her filmography includes “The Pod Generation,” the holiday favorite “Last Christmas,” and a significant role in the “Star Wars” anthology film, “Solo: A Star Wars Story.” Each role showcases Clarke’s range and talent in different genres

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New Signings 2 mins read

Alex Borstein: A New Chapter with The Rosenzweig Group

Alex Borstein, the talented three-time Emmy winner, has embarked on a fresh journey by signing with The Rosenzweig Group, positioning herself for expanded representation across all facets of her multifaceted career.

🎭 A Marvelous Legacy: Best known for her compelling role as Susie Myerson in Prime Video’s “The Marvelous Mrs. Maisel,” Borstein has left an indelible mark on audiences worldwide. This role not only fetched her two Emmy Awards for Supporting Actress but also secured her a nomination this year, alongside a nod for a SAG Award for Best Supporting Actress.

🎤 Voices That Matter: Beyond her on-screen prowess, Borstein lends her voice to Lois Griffin in the beloved animated series “Family Guy,” earning her another Emmy. Her exceptional talent extends to her work behind the scenes, contributing as a writer and producer to hit shows like “Shameless” and “MADtv.”

📺 Diverse Talents: Borstein’s versatility shines through her performance as Dawn in HBO’s “Getting On” and her own comedy special, “Alex

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Fashion 2 mins read

Michael B. Jordan Sparkles as David Yurman’s Global Brand Ambassador

Michael B. Jordan, the acclaimed actor known for his powerful performances and charismatic presence, has added a new facet to his illustrious career by becoming the global brand ambassador for the luxury jewelry brand, David Yurman. This partnership marks a significant collaboration between one of Hollywood’s most sought-after actors and a renowned name in the world of high-end jewelry.

🏆 The Face of ‘The Vault’: In his debut role as David Yurman’s global ambassador, Michael B. Jordan is set to represent ‘The Vault’, which is David Yurman’s first-ever Men’s High Jewelry collection. This pivotal role positions Jordan at the forefront of the brand’s venture into high jewelry for men, showcasing the collection’s elegance and sophistication.

📷 Captured by Tyler Mitchell: The campaign for ‘The Vault’ features Jordan in a series of stunning visuals, captured by the talented young photographer Tyler Mitchell. Known for his unique aesthetic and ability to convey deep narratives through

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Film/TV 2 mins read

Bruna Marquezine Shines as YSL Beauty’s New US Makeup Ambassador

Bruna Marquezine, the Brazilian actress and model renowned for her captivating on-screen presence and advocacy work, has been appointed as the newest US makeup ambassador for YSL Beauty. This collaboration marks a significant step for Marquezine, aligning her with one of the most prestigious names in the beauty industry.

🌈 Promoting YSL Beauty Innovations: In her new role, Marquezine will be the face of YSL Beauty’s latest offerings, including the new Candy Glaze Lip Gloss Stick, the Couture Mini Clutch eyeshadow quad, the award-winning Lash Clash Mascara, and the Touche Eclat Brightening Pen. Her association is expected to bring a fresh and dynamic appeal to these products.

📸 ‘Sweet Like Candy’ Campaign: Marquezine will take center stage in YSL Beauty’s upcoming ‘Sweet Like Candy’ makeup campaign. Captured by renowned photographer Amy Troost, with makeup looks curated by YSL Beauty’s global beauty director, Tom Pecheux, the campaign is poised to showcase Marquezine’s versatility and allure.

🌐

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New Signings 2 mins read

Robert Icke: British Theatre’s Visionary Joins CAA

Renowned British writer and director Robert Icke, celebrated for his trailblazing work in theatre, television, and film, has recently joined the roster of Creative Artists Agency (CAA). His signing with one of the leading talent and sports agencies underscores a pivotal chapter in his illustrious career.

🌟 A Record-Breaking Talent: Icke has distinguished himself as one of the most innovative forces in modern British theatre. He clinched the prestigious Olivier Award in 2016 for his groundbreaking adaptation and direction of ‘Oresteia,’ becoming the youngest recipient of this accolade. His genius didn’t stop there – he further secured the Evening Standard Best Director Award for the same production, and later for ‘The Wild Duck’ and ‘The Doctor.’

🎭 Reinventing Classics: Icke’s directorial prowess shone brilliantly in his rendition of ‘Hamlet,’ featuring Andrew Scott. This production graced stages at the Almeida, West End, and even crossed continents to New York’s Park Avenue Armory in 2022. His ability to reinvigorate classic plays with contemporary relevance has been a hallmark of his artistic journey.

👑

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New Signings 2 mins read

Gerry Turner: From ‘Golden Bachelor’ to Gersh Representation

Gerry Turner, a retiree who unexpectedly soared to fame at 72 years old through ABC’s hit show ‘The Golden Bachelor,’ has inked a deal with Gersh, one of the industry’s leading talent agencies. His remarkable journey from a simple lifestyle to becoming a television sensation is nothing short of inspiring.

📺 A Reality TV Phenomenon: Turner’s appearance on ‘The Golden Bachelor’ wasn’t just another reality TV stint; it turned into a cultural phenomenon. His relatable backstory, charming demeanor, and status as a widower resonated deeply with viewers, contributing to the show’s unprecedented success. It achieved the highest 35-day audience average for an unscripted series on ABC in half a decade.

💼 A Man of Many Talents: Before his rise to fame, Turner led a fulfilling life as an entrepreneur in the restaurant industry. His extensive experience included writing for trade publications and speaking engagements for a distribution company. His zest for learning and growth led him back to academia post-retirement, where he earned a certification as a mediator. His expertise spans small claims courts, divorce mediation, civil

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Campaigns 2 mins read

Guy Fieri & Espinosa’s Birthday Blaze: The Knuckle Sandwich 56

Celebrity chef and renowned cigar enthusiast Guy Fieri, along with Erik Espinosa of Espinosa Premium Cigars, is back with a bang, celebrating Fieri’s 56th birthday with the release of the limited-edition Knuckle Sandwich 56 cigar. Following the success of their collaborative brand Knuckle Sandwich, this release marks the continuation of a tradition that blends the art of culinary expertise with premium cigar crafting.

🥳 A Birthday Tribute: The Knuckle Sandwich 56 is more than just a cigar; it’s a tribute to Fieri’s passion for the finer pleasures in life. Crafted to commemorate his 56th birthday, this cigar embodies the essence of celebration and luxury.

📈 Increased Availability: In response to overwhelming demand and the swift sell-out of last year’s edition, Espinosa has significantly increased production. From an exclusive 555 boxes to a more generous 1,500, cigar aficionados have a better chance of experiencing this unique blend.

🌟 Celebrating a Unique Blend: The Knuckle Sandwich 56 isn’t just a cigar; it’s a symbol of the successful partnership

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Fashion 2 mins read

Saoirse Ronan is Louis Vuitton’s Latest Ambassador

Louis Vuitton, the iconic luxury fashion house, has announced the talented and acclaimed actress Saoirse Ronan as its newest ambassador. This collaboration marks a significant milestone in the brand’s ongoing engagement with renowned figures in the arts and entertainment industry.

🎬 A Celebrated Acting Career: Saoirse Ronan, the American-Irish actress who is set to turn 30 this year, has already had an illustrious career spanning over two decades. Renowned for her exceptional range and emotional depth, Ronan has delivered critically acclaimed performances in movies like “Little Women,” “Lady Bird,” “Brooklyn,” and “Atonement.” Her captivating acting skills have not only earned her four Academy Award nominations but also won her the Golden Globe for Best Actress for her role in Greta Gerwig’s “Lady Bird” in 2017.

👗 Cultivating Fashion and Film Links: Louis Vuitton’s decision to bring Ronan on board is part of the brand’s strategy to strengthen its ties with prominent

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Brand Ambassador 2 mins read

Ramraj Cotton & Rishabh Shetty: A Union of Tradition and Talent

Ramraj Cotton, India’s leading brand in traditional and ethnic wear, proudly announces the signing of Rishabh Shetty, the celebrated actor and filmmaker of the blockbuster ‘Kantara,’ as its new brand ambassador. This collaboration symbolizes a fusion of swadeshi pride and cinematic brilliance, highlighting Ramraj Cotton’s dedication to promoting traditional Indian attire.

📽️ Rishabh Shetty’s Cinematic Charm: Known for his versatility and mass appeal, Rishabh Shetty brings a unique charisma to Ramraj Cotton. His role as brand ambassador will enhance the brand’s visibility across India, resonating with both urban and rural audiences. Shetty’s connection with diverse demographics makes him an exemplary figure to represent Ramraj’s line of Dhotis, Shirts, and Kurtas.

🌱 Embracing Swadeshi Roots: This partnership is a testament to Ramraj Cotton’s commitment to promoting swadeshi, or indigenous, products. By aligning with Rishabh Shetty, a figure deeply rooted in Indian culture, the brand aims to spread the essence of traditional wear more extensively throughout the country.

🌟 Cultivating Cultural Connections:

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