Film/TV

Endorsement Deals 2 mins read

Paris Hilton Steps into the Sun with Tan-Luxe Collaboration

Paris Hilton, the iconic media personality and self-proclaimed tanning aficionado, has recently unveiled her latest venture—a groundbreaking partnership with Tan-Luxe as the face of their new body self-tanner, "The Future."

🚀 A Luxurious Formula for Lasting Glow: "The Future" is equipped with Tan-Luxe's new Triple Tan+ technology, which combines glycerin and erythrulose, promising a tan that lasts at least ten days from a single application. Further enriching the formula, it incorporates a peptide complex and a mix of humectants, enhancing hydration and stimulating collagen production. The product also features a custom scent developed by Hilton herself, named Pink Sands, which includes notes of cassis, violet, and white leather—adding a touch of personal flair to the tanning experience.

💼 A Perfect Match of Creative Minds: Paris Hilton has been a fan of Tan-Luxe products for several years and expressed her enthusiasm for

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Brand Ambassador 2 mins read

Gauri Khan Partners with Specta Quartz to Elevate Luxury Interiors

Specta Quartz Surfaces, a distinguished brand under ARL Infratech Ltd, is thrilled to announce celebrity interior designer Gauri Khan as its new brand ambassador. Known for her exquisite taste and transformative interior design projects for high-profile clients globally, Khan's collaboration with Specta Quartz is poised to redefine luxury in interior spaces.

🇮🇹 Craftsmanship Meets Elegance: Leveraging cutting-edge technology from Breton, Italy, Specta Quartz Surfaces manufactures top-tier luxury stone surfaces known for their exceptional quality and innovative design. This partnership reflects the brand's commitment to excellence and its ambition to lead the market with unique and durable quartz surfaces.

🎨 A Touch of Luxury: With Gauri Khan's endorsement, Specta Quartz aims to enhance its visibility and appeal within the luxury interiors market. Khan’s renowned design expertise and her ability to blend modern

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Endorsement Deals 2 mins read

Josie Gibson Announced as New Face of Iceland Supermarkets

Josie Gibson, well-known for her role as a presenter on "This Morning," has been unveiled as the new face of Iceland supermarkets. The partnership introduces the supermarket's fresh tagline, 'That's why we go to Iceland', signaling a brand refresh that aims to broaden the appeal of the store beyond its traditional customer base.

🎙️ Expanding Appeal: With the new tagline, Iceland is positioning itself as a supermarket for everyone, not just a specific demographic. The inclusion of Josie Gibson, a familiar and beloved television personality, helps to communicate this message clearly and effectively to a wide audience.

🏪 A Fresh Perspective on Grocery Shopping: Iceland is known for its focus on frozen foods but with this new campaign, it aims to showcase the diversity and quality of its entire product range. By emphasizing that the supermarket caters to all types of shoppers, Iceland hopes to attract a broader clientele.

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Campaigns 2 mins read

Amazon Pay Launches ‘Pay Karne Ka Smarter Way’ Campaign with Ayushmann Khurrana

Amazon Pay is setting a new standard for convenience in digital payments with its latest campaign, "Pay Karne Ka Smarter Way," featuring Bollywood star Ayushmann Khurrana. This campaign introduces a range of innovative features designed to streamline every transaction, making Amazon Pay a leader in smart payment solutions.

🚀 Innovative Features for Everyday Ease: Amazon Pay's new campaign highlights several key enhancements that cater to the everyday needs of its users. These include auto flash for scanning QR codes in low-light conditions, the ability to send money to any UPI ID across different apps, quick payments, and fast refunds when using Amazon Pay Balance. Additionally, the service provides around-the-clock customer support, ensuring a smooth and reliable payment experience for all users.

🎬 Tackling Real-World Payment Challenges: The campaign features a series of television commercials (TVCs) starring Ayushmann Khurrana,

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Endorsement Deals 2 mins read

Yoplait Launches Kids’ Yoghurt Campaign with Josie Gibson to Combat Dairy Deficit

Yoplait UK is taking a proactive step to address the dairy deficit observed in children's diets with a new advertising campaign featuring TV presenter Josie Gibson and her son Reggie. The campaign aims to highlight the nutritional benefits of kids’ yoghurts, which are rich in calcium and vitamin D, essentials for growing children.

📊 Educational Push on Nutrition: The initiative follows Yoplait's recent study publication, which indicates a troubling trend towards ultra-processed and nutrient-poor dietary choices in children's eating habits, such as biscuits and cakes. The study titled 'Kids’ yoghurt and consumers: a relationship turned sour', authored by dietitian Dr. Carrie Ruxton, points out a decade-long decline in the consumption of kids’ yoghurt and fromage frais. This decline is noted to potentially have serious implications for children's nutritional status and bone health in the future.

🍴 Highlighting Yoghurt Benefits:

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Campaigns 2 mins read

Pepsi and Bobby Flay Introduce Limited-Edition Summertime Flavors

Pepsi is kicking off the summer season with an exciting collaboration with celebrity chef Bobby Flay, known for his expertise in grilling and his prominence on Food Network shows like "Grill It!" and "BBQ Brawl." Together, they are launching two limited-edition Pepsi flavors, lime and peach, perfectly crafted for the summertime and outdoor dining.

🔥 A Flavorful Partnership: Bobby Flay brings his culinary expertise to the beverage industry by teaming up with Pepsi for the #BetterWithPepsi campaign. This collaboration aims to enhance summer grill-outs with uniquely flavored colas that complement the smoky and savory tastes of grilled foods.

🍹 Refreshing Summer Sips: The new lime and peach-flavored colas are described as being "tailor-made for summer grill life," offering a refreshing twist to traditional cola that pairs wonderfully with a variety of dishes. These flavors are crafted to capture the essence of summer and provide a cool,

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Campaigns 2 mins read

Levi’s Unveils ‘New Fits, Infinite Possibilities’ Campaign with Deepika Padukone

Levi’s, the iconic jeans brand, has launched its latest campaign titled 'New Fits, Infinite Possibilities', starring brand ambassador Deepika Padukone. This new campaign introduces an exciting array of denim fits designed to cater to diverse tastes and styles, highlighting the versatility and enduring appeal of Levi's jeans.

🌐 Diverse Styles for Every Taste: The campaign features nearly 15 different fits, offering something for everyone. Among the highlighted styles are the retro-inspired flare, perfect for those who love a touch of vintage; the laid-back loose, ideal for casual, comfortable days; and the timeless classic straight, a staple in any wardrobe.

📐 Focus on Comfort and Style: Levi's emphasizes comfort with its Loose Fits range, drawing inspiration from the '90s fashion trends. The Low Loose offers Y2K vibes with its wide, straight leg, while the High Loose features a cinched-in waist paired with a relaxed leg, combining

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Brand Ambassador 2 mins read

Piaget Celebrates 150th Anniversary with New Ambassadors Ella Richards and Apo Nattawin

Piaget, the esteemed Swiss watchmaker, is marking its 150th anniversary by welcoming British model Ella Richards and Thai actor Apo Nattawin as the new faces of the brand. This move introduces a fresh chapter in Piaget's long-standing legacy, emphasizing a blend of traditional craftsmanship and contemporary appeal.

🌍 Global Appeal: The selection of Richards and Nattawin highlights Piaget's global outreach and its commitment to diversity in representation. Richards, hailing from the UK, and Nattawin, a prominent figure in Thai entertainment, embody the elegance and sophistication that Piaget is known for around the world.

⌚ A New Chapter for Piaget: The enlistment of these ambassadors comes at a pivotal time for Piaget as it celebrates a significant milestone. The brand aims to blend its rich heritage with modern elements, fostering a connection with both longstanding enthusiasts and new generations of watch lovers.

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Campaigns 2 mins read

Leighton Meester Stars in St John x Edie Parker Campaign

Leighton Meester, renowned for her role as Blair Waldorf on "Gossip Girl," is the new face of the collaborative collection between luxury brands St John and Edie Parker. This campaign brings together the classic elegance of St John with the playful, bold spirit of Edie Parker, reflecting a fusion of uptown sophistication with a hint of rebellious flair.

👗 A Fashionable Fusion: The collaboration between St John and Edie Parker is characterized by a blend of traditional style and contemporary edge, much like Meester's on-screen persona, which has captivated audiences for years. The collection aims to cater to modern women who appreciate a mix of high-class fashion and spirited expressiveness.

📸 Iconic Style Ambassador: Meester's involvement highlights her enduring influence in fashion, particularly her ability to embody complex characters both on and off screen. Her participation is expected to resonate well with fans of

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Brand Ambassador 2 mins read

Maitreyi Ramakrishnan Joins Lancôme as Brand Ambassador

Canadian actress Maitreyi Ramakrishnan, best known for her breakout role in the hit series "Never Have I Ever," has been announced as the new ambassador for the prestigious beauty brand Lancôme. Her appointment marks a significant collaboration, as she joins a lineup of influential women who have represented the brand.

💬 Embracing Beauty and Confidence: Ramakrishnan is excited about this dream partnership with Lancôme, a brand that she truly love. With Lancôme, she has been able to explore herself through the world of makeup while diving deeper into her own inner confidence. Her words reflect a journey not just of external beauty but personal growth and empowerment. This partnership promises to bring forth innovative and inspiring beauty campaigns that highlight her unique perspective and charisma.

🚀 A New Chapter: Lancôme is renowned for its commitment to celebrating women’s beauty and strength, making Ramakrishnan

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