Film/TV

Endorsement Deals 2 mins read

Yoplait Launches Kids’ Yoghurt Campaign with Josie Gibson to Combat Dairy Deficit

Yoplait UK is taking a proactive step to address the dairy deficit observed in children's diets with a new advertising campaign featuring TV presenter Josie Gibson and her son Reggie. The campaign aims to highlight the nutritional benefits of kids’ yoghurts, which are rich in calcium and vitamin D, essentials for growing children.

📊 Educational Push on Nutrition: The initiative follows Yoplait's recent study publication, which indicates a troubling trend towards ultra-processed and nutrient-poor dietary choices in children's eating habits, such as biscuits and cakes. The study titled 'Kids’ yoghurt and consumers: a relationship turned sour', authored by dietitian Dr. Carrie Ruxton, points out a decade-long decline in the consumption of kids’ yoghurt and fromage frais. This decline is noted to potentially have serious implications for children's nutritional status and bone health in the future.

🍴 Highlighting Yoghurt Benefits:

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Campaigns 2 mins read

Pepsi and Bobby Flay Introduce Limited-Edition Summertime Flavors

Pepsi is kicking off the summer season with an exciting collaboration with celebrity chef Bobby Flay, known for his expertise in grilling and his prominence on Food Network shows like "Grill It!" and "BBQ Brawl." Together, they are launching two limited-edition Pepsi flavors, lime and peach, perfectly crafted for the summertime and outdoor dining.

🔥 A Flavorful Partnership: Bobby Flay brings his culinary expertise to the beverage industry by teaming up with Pepsi for the #BetterWithPepsi campaign. This collaboration aims to enhance summer grill-outs with uniquely flavored colas that complement the smoky and savory tastes of grilled foods.

🍹 Refreshing Summer Sips: The new lime and peach-flavored colas are described as being "tailor-made for summer grill life," offering a refreshing twist to traditional cola that pairs wonderfully with a variety of dishes. These flavors are crafted to capture the essence of summer and provide a cool,

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Campaigns 2 mins read

Levi’s Unveils ‘New Fits, Infinite Possibilities’ Campaign with Deepika Padukone

Levi’s, the iconic jeans brand, has launched its latest campaign titled 'New Fits, Infinite Possibilities', starring brand ambassador Deepika Padukone. This new campaign introduces an exciting array of denim fits designed to cater to diverse tastes and styles, highlighting the versatility and enduring appeal of Levi's jeans.

🌐 Diverse Styles for Every Taste: The campaign features nearly 15 different fits, offering something for everyone. Among the highlighted styles are the retro-inspired flare, perfect for those who love a touch of vintage; the laid-back loose, ideal for casual, comfortable days; and the timeless classic straight, a staple in any wardrobe.

📐 Focus on Comfort and Style: Levi's emphasizes comfort with its Loose Fits range, drawing inspiration from the '90s fashion trends. The Low Loose offers Y2K vibes with its wide, straight leg, while the High Loose features a cinched-in waist paired with a relaxed leg, combining

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Brand Ambassador 2 mins read

Piaget Celebrates 150th Anniversary with New Ambassadors Ella Richards and Apo Nattawin

Piaget, the esteemed Swiss watchmaker, is marking its 150th anniversary by welcoming British model Ella Richards and Thai actor Apo Nattawin as the new faces of the brand. This move introduces a fresh chapter in Piaget's long-standing legacy, emphasizing a blend of traditional craftsmanship and contemporary appeal.

🌍 Global Appeal: The selection of Richards and Nattawin highlights Piaget's global outreach and its commitment to diversity in representation. Richards, hailing from the UK, and Nattawin, a prominent figure in Thai entertainment, embody the elegance and sophistication that Piaget is known for around the world.

⌚ A New Chapter for Piaget: The enlistment of these ambassadors comes at a pivotal time for Piaget as it celebrates a significant milestone. The brand aims to blend its rich heritage with modern elements, fostering a connection with both longstanding enthusiasts and new generations of watch lovers.

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Campaigns 2 mins read

Leighton Meester Stars in St John x Edie Parker Campaign

Leighton Meester, renowned for her role as Blair Waldorf on "Gossip Girl," is the new face of the collaborative collection between luxury brands St John and Edie Parker. This campaign brings together the classic elegance of St John with the playful, bold spirit of Edie Parker, reflecting a fusion of uptown sophistication with a hint of rebellious flair.

👗 A Fashionable Fusion: The collaboration between St John and Edie Parker is characterized by a blend of traditional style and contemporary edge, much like Meester's on-screen persona, which has captivated audiences for years. The collection aims to cater to modern women who appreciate a mix of high-class fashion and spirited expressiveness.

📸 Iconic Style Ambassador: Meester's involvement highlights her enduring influence in fashion, particularly her ability to embody complex characters both on and off screen. Her participation is expected to resonate well with fans of

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Brand Ambassador 2 mins read

Maitreyi Ramakrishnan Joins Lancôme as Brand Ambassador

Canadian actress Maitreyi Ramakrishnan, best known for her breakout role in the hit series "Never Have I Ever," has been announced as the new ambassador for the prestigious beauty brand Lancôme. Her appointment marks a significant collaboration, as she joins a lineup of influential women who have represented the brand.

💬 Embracing Beauty and Confidence: Ramakrishnan is excited about this dream partnership with Lancôme, a brand that she truly love. With Lancôme, she has been able to explore herself through the world of makeup while diving deeper into her own inner confidence. Her words reflect a journey not just of external beauty but personal growth and empowerment. This partnership promises to bring forth innovative and inspiring beauty campaigns that highlight her unique perspective and charisma.

🚀 A New Chapter: Lancôme is renowned for its commitment to celebrating women’s beauty and strength, making Ramakrishnan

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New Signings 2 mins read

Kevin Hart and Hartbeat Secure Representation with WME

Comedian and actor Kevin Hart, along with his entertainment company Hartbeat, have officially signed with WME for representation across all areas. This strategic partnership aims to further enhance their ability to develop, star in, and produce a wide array of content, including feature films, television, commercials, and podcasts.

📈 Expanding Creative Horizons: The collaboration with WME is set to bolster Hartbeat’s ongoing expansion and diversification of its multi-platform IP portfolio. Hart's move to WME is a significant step in ensuring that both he and his company can leverage more opportunities in the ever-evolving entertainment landscape.

🎤 Continued Success on Stage and Screen: Kevin Hart, who was named Billboard’s highest-grossing comedian of 2023, continues to dominate the comedy scene both on and off the screen. He recently announced his "Acting My Age" tour, with tickets set to go on sale this Friday, promising fans another round of his signature humor and charismatic stage presence.

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Campaigns 2 mins read

David Duchovny Models for Thom Sweeney’s New Spring/Summer 2024 Collection

Thom Sweeney, the distinguished British menswear label, has chosen actor David Duchovny to represent their new Spring/Summer 2024 collection, perfectly blending relaxed West Coast vibes with British sartorial elegance. The collection aims to bridge the stylistic gap between London and Los Angeles, making Duchovny an ideal choice for the role.

👔 The Essence of Thom Sweeney: Known for his roles in The X-Files and Californication, Duchovny embodies the "timeless taste, understated confidence, and innate authenticity" that Thom Sweeney values, as highlighted in their recent statement. His connection to both the laid-back style of the West Coast and the sophisticated allure of London positions him as the perfect ambassador for this collection.

📍 London Streets Meet L.A. Cool: Duchovny showcased the new line on the streets of London, where Thom Sweeney was founded. The label, established by Savile Row-trained

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Brand Ambassador 2 mins read

Sanjana Sanghi Joins Forces with SPACE India as Brand Ambassador

SPACE India, a pioneering organization dedicated to integrating Astronomy and Space Science into school curricula across India, has announced Bollywood actress and UNDP Youth Champion, Sanjana Sanghi, as its new Brand Ambassador. Since its founding in 2001, SPACE India has inspired over 1.5 million students in more than 1,000 schools, making space education accessible and exciting for young minds.

🎓 A Perfect Alignment of Values: Sanjana Sanghi's exemplary academic background as a gold medalist from Lady Shri Ram College and her active involvement in education and social causes make her an ideal figure to represent SPACE India. Her commitment to promoting educational opportunities and her enthusiasm for space science resonate deeply with SPACE India’s mission.

🌠 Advocating for Space Education: With Sanjana Sanghi's support, SPACE India aims to expand its reach and influence further. Her popular appeal and dedication to

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Brand Ambassador 2 mins read

D’Décor Introduces ‘Sansaar’ with Ranveer Singh as Brand Ambassador

D’Décor, a leader in the home décor industry, has announced the launch of its new product line 'Sansaar' with Bollywood superstar Ranveer Singh as the brand ambassador. This launch marks a significant expansion of D’Décor's product portfolio and underscores its commitment to strengthening its position in the Indian market.

🛏️ Expanding Home Décor Options: The Sansaar range includes an extensive collection of soft furnishing fabrics, encompassing everything from curtains and upholstery to bedsheets, rugs, blinds, and wallpapers. Each product has been designed to cater to the diverse tastes and needs of modern consumers, emphasizing both style and functionality.

🎨 Elegant and Minimalist Design: Sansaar products are described as embodying a perfect balance of premium quality, minimalist design, and exceptional craftsmanship. This new line is crafted to appeal to consumers who value sophistication in their living spaces,

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