Yoplait Launches Kids’ Yoghurt Campaign with Josie Gibson to Combat Dairy Deficit
Yoplait UK is taking a proactive step to address the dairy deficit observed in children's diets with a new advertising campaign featuring TV presenter Josie Gibson and her son Reggie. The campaign aims to highlight the nutritional benefits of kids’ yoghurts, which are rich in calcium and vitamin D, essentials for growing children.
Educational Push on Nutrition: The initiative follows Yoplait's recent study publication, which indicates a troubling trend towards ultra-processed and nutrient-poor dietary choices in children's eating habits, such as biscuits and cakes. The study titled 'Kids’ yoghurt and consumers: a relationship turned sour', authored by dietitian Dr. Carrie Ruxton, points out a decade-long decline in the consumption of kids’ yoghurt and fromage frais. This decline is noted to potentially have serious implications for children's nutritional status and bone health in the future.
Highlighting Yoghurt Benefits:
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