Film/TV

Campaigns 2 mins read

Carhartt Launches “History In The Making” Campaign Featuring Luke Grimes

Carhartt, the renowned American workwear brand since 1889, has joined forces with actor and musician Luke Grimes in a new chapter of their "History In The Making" campaign. This partnership highlights the legacy of hardworking individuals who relentlessly build their futures.

๐Ÿ› ๏ธ Celebrating Hard Work and Legacy: The campaign introduces a five-minute short film titled "Setting the Stage," which delves into Luke Grimes' roots in the skilled trades and how these experiences have influenced his successful career in TV, film, and music. The film is a tribute to the hard work and determination that characterize both Grimes' life and the ethos of Carhartt.

๐ŸŽฌ Insightful Narrative: "Setting the Stage" provides an intimate look at Grimesโ€™ journey, articulated through his own words. It explores his backstory, his creative process, and the profound impact of his blue-collar background on his music and acting roles. The film not only showcases

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Campaigns 2 mins read

Olmeca Altos Tequila and Busy Philipps Introduce Altos Tequila Emergency HotLime for Margarita Season

In a delightful twist for margarita enthusiasts, actress Busy Philipps has partnered with Olmeca Altos Tequila to launch the Altos Tequila Emergency HotLime, just in time for the Cinco de Mayo celebrations. This unique service is designed to deliver essential margarita-making ingredients directly to fans throughout May.

๐Ÿน Refreshing Assistance on Call: Starting April 24th, the Altos Tequila Emergency HotLime will offer a lifeline to those who might forget a crucial ingredient for their margarita mix. By calling 888-268-1261, margarita lovers can enter to win a Busy-approved Altos Margarita Essentials package. This package not only includes juicy limes delivered by Tropical Fruit Box but also features a range of Altos Tequila branded items such as cantaritos cups, a bucket hat, and a lime squeezer, plus all necessary ingredients like fresh limes and habanero mango honey for crafting a perfect Busy-inspired margarita.

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Brand Ambassador 2 mins read

Aveda Introduces Antonia Gentry as First Celebrity Ambassador for Be Curly Advanced Collection

Aveda, renowned for its natural hair care products, is excited to announce Antonia โ€œToniโ€ Gentry as the new face of its Be Curly Advanced collection. This marks a significant milestone as Gentry becomes the brand's first-ever celebrity ambassador. The collection, known for embracing and enhancing natural curls, has undergone a transformative reformulation to better meet the needs of individuals with textured hair.

๐ŸŒ€ Embracing Natural Textures: Antonia Gentry, acclaimed for her role in the Netflix series "Ginny and Georgia," brings a personal and authentic perspective to the campaign. With a diverse background and a significant following on social media, Gentry represents the ideal partner for Aveda's revamped collection. Her own experiences with textured hair resonate deeply with the brand's mission to support individuals in embracing their natural beauty.

๐ŸŒฟ A Commitment to Authenticity and Sustainability: While Aveda had previously

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Brand Ambassador 2 mins read

Radico Khaitan Teams Up with Arjun Kapoor to Elevate Its Premium Liquor Brands

Radico Khaitan, a stalwart in the Indian Made Foreign Liquor (IMFL) sector, is thrilled to announce its collaboration with Bollywood star Arjun Kapoor as the brand ambassador for its premium portfolio. This includes esteemed labels such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, and Morpheus Brandy.

๐Ÿธ Enhancing Brand Presence and Engagement: This partnership is designed to bolster Radico's commanding presence in the market and engage consumers more effectively. With Arjun Kapoor at the helm of upcoming campaigns and activations, Radico Khaitan is set to enhance its visibility and deepen its connection with consumers through Kapoor's widespread popularity and charismatic influence.

๐ŸŒŸ A Tradition of Iconic Collaborations: Radico Khaitan has a rich history of collaborating with Bollywood's elite, and the association with Arjun Kapoor continues this legacy.

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New Signings 2 mins read

Stephen Cognetti Joins Anonymous Content Amidst ‘Hell House LLC’ Success

Stephen Cognetti, the creative mind behind the acclaimed horror movie series Hell House LLC, has joined forces with Anonymous Content for representation. Cognetti's unique storytelling and pioneering use of the found-footage format have established him as a notable figure in the horror film industry.

๐ŸŽฅ Continued Success with Latest Installments: Cognetti's ongoing project, The Carmichael Manor, represents the fourth chapter in the Hell House LLC saga. His films, particularly noted for their compelling narrative and suspenseful execution, consistently rank as top performers on the horror streaming service Shudder.

๐Ÿ‘๏ธ Master of Found-Footage Horror: The journey began with the release of the original Hell House LLC in 2015, which quickly became a cult favorite. The plot revolves around a documentary crew exploring the eerie occurrences at the Abaddon Hotel, a haunted attraction site marred by disastrous events on its debut night. The film's realistic portrayal

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New Signings 2 mins read

Sayani Gupta Teams Up with Crimson Media & The SB Initiative for Global Representation

Indian actress Sayani Gupta has recently entered into a global representation agreement with Crimson Media and The SB Initiative, marking a significant step in her burgeoning career. Gupta, celebrated for her dynamic roles across various notable Indian series, is poised for further international acclaim.

๐ŸŽฅ Trailblazer in Indian Television: Gupta's most prominent role to date has been in the hit Prime Video series Four More Shots Please. Noted for its all-female lead cast, the show has been lauded as India's answer to Sex and the City. It explores the lives of four young women navigating their personal and professional worlds in millennial Mumbai, resonating deeply with audiences both domestically and internationally.

๐Ÿ Versatile Performances: Additionally, Gupta has showcased her versatility in Inside Edge, Prime Videoโ€™s first Hindi-language original series. This cricket drama, which debuted in 2017, features

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New Signings 2 mins read

Megan Fox Signs with UTA

Actress and writer Megan Fox, celebrated for her compelling performances and dynamic presence in Hollywood, has inked a deal with UTA for representation across all areas of her multifaceted career. Fox, who first captured international attention with her role as Mikaela in the Transformers franchise, has since diversified her portfolio with significant roles in film, television, and even literary ventures.

๐ŸŽฌ A Storied Career in Entertainment: Megan Fox's journey through Hollywood has been marked by a series of diverse roles that showcase her versatility as an actress. Beyond her iconic part in Transformers, she has graced the screen in a variety of projects, including appearances on the hit sitcom New Girl and hosting her intriguing docuseries, Legends of the Lost with Megan Fox. Each role has further cemented her status as a talented and compelling figure in the industry.

๐Ÿ“š Literary Success:

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Brand Ambassador 2 mins read

Infinix Unveils NOTE 40 Pro Series and Welcomes Ivana Alawi as Brand Ambassador

Infinix has officially launched its new NOTE 40 Pro Series, introducing a significant upgrade in smartphone technology alongside announcing popular Vlogger and actress Ivana Alawi as the new brand ambassador. Alawi's dynamic lifestyle and wide-ranging career make her the perfect face for the Infinix brand, embodying the versatility and power of the NOTE 40 Pro Series.

๐Ÿ”Œ Advanced Charging Technology: The NOTE 40 Pro Series is equipped with Infinixโ€™s latest All-Round Fast Charging tech 2.0, which delivers exceptional charging speeds. The 4G variant of the series features a 70W wired fast charging capability, while the 5G variant ramps up to 100W. This technology ensures that the device can be charged quickly, reducing downtime and enhancing convenience for users who lead busy lives.

๐Ÿ“ž Designed for the Active User: Ivana Alawi, reflecting on her experience with the NOTE 40 Pro Series, highlighted its fast charging capabilities as a crucial feature for her daily activities. Whether it's attending online meetings,

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Campaigns 2 mins read

Kelly Brook Partners with Homesense for ‘Barkitectural Digest’

Homesense, known for offering high-quality homeware for less, has teamed up with Kelly Brook to launch 'Barkitectural Digest,' a new initiative inspired by the growing trend of 'Barkitecture'โ€”designing home interiors with pets in mind. This partnership comes as new research from Homesense reveals fascinating insights into how pet owners integrate their furry friends into their home aesthetics.

๐Ÿ” Research Insights: According to the study involving 2,000 cat and dog owners across the UK, nearly half (46 percent) have considered their pets while designing their homes. Interestingly, 20 percent of pet owners said they would not purchase an item for their pet if it did not match their home's interior style. This highlights the importance of aesthetics in pet-related purchases.

๐Ÿถ๐Ÿฑ Barkitecture on the Rise: The concept of 'Barkitecture' is gaining momentum, with 26 percent of respondents stating that they carefully consider the visual

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Campaigns 2 mins read

Belvedere Vodka Launches Glamorous Campaign with Future, Directed by Taika Waititi

Belvedere Vodka unveils its latest advertising campaign, a luxurious cinematic spectacle starring Grammy Award winner Future and directed by Academy Award-winning filmmaker Taika Waititi. This campaign is set to captivate audiences with its unique blend of style, music, and narrative, all centered around Belvedere's new exquisite offering, Belvedere 10.

๐Ÿš—๐Ÿ’จ A Vision of Opulence: The campaign is staged with an opulent backdrop that includes two classic 70's Rolls Royce cars, striking crocodile boots, and a transformed dilapidated hacienda that now serves as a bustling nightclub. These elements combine to create a setting that is both visually arresting and rich in narrative.

๐ŸŽถ๐Ÿ‘ข Cinematic Flair: The direction by Taika Waititi brings a distinct flair to the campaign, weaving together elements of old-school glamour with modern luxury. The New Zealand

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