Film/TV

Brand Ambassador 2 mins read

Kartik Aaryan Joins ‘Bundesliga Dream India’ as Ambassador!

Exciting news from the world of football and Bollywood as Kartik Aaryan, the dynamic young star of Indian cinema, takes on the role of ambassador for the prestigious ‘Bundesliga Dream India’ initiative.

🇮🇳 Spreading Football Fever: Kartik Aaryan, known for his charm and versatility on screen, is set to ignite football passion across India as he joins hands with the ‘Bundesliga Dream India’ initiative. His involvement includes attending national tryouts and leveraging his massive social media presence, with over 44 million followers, to promote the initiative.

🎬 From Screen to Stadium: While Kartik has dazzled audiences in critically acclaimed films, his love for football is no secret. Recently, he experienced the electrifying atmosphere of the Bundesliga firsthand during the Klassiker match between FC Bayern Munich and Borussia Dortmund (BVB) in Munich, hosted by Sony Pictures Networks India.

⚡ Gen-Z Superstar: As a gen-z superstar, Kartik Aaryan’s collaboration with the DFL Deutsche Fußball Liga underscores the growing synergy

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Campaigns 2 mins read

Sonam Kapoor Shines in Zoya’s Iconic Campaign!

Zoya, the pinnacle of fine jewellery by the esteemed House of Tata, unveils a breathtaking new brand campaign featuring the radiant Sonam Kapoor as its ambassador. Celebrating the essence of self-discovery and warm luxury, Zoya’s campaign introduces the captivating ‘My Embrace’ autograph collection, an ode to the timeless muse – the Zoya woman.

🌺 Embracing Every Facet: The ‘My Embrace’ collection epitomizes the Zoya woman’s journey of self-embrace, finding joy in every facet of her existence. Sonam Kapoor embodies this spirit of empowerment and self-nourishment, showcasing moments of bliss accompanied by music, journaling, and nature’s embrace.

💍 Exquisite Craftsmanship: Featuring 26 trademarked designs, including sleek bangles, bracelets, pendants, rings, and earrings, each piece in the collection exudes profound craftsmanship and simplicity. Zoya’s meticulous engineering transforms emotional inspiration into rich sculptural dynamism, creating coveted collector’s items.

🎨

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Brand Ambassador 2 mins read

Milind Soman Joins PUMA as Running Ambassador!

PUMA, the iconic sports brand, has welcomed renowned fitness icon Milind Soman as its newest Running Ambassador, marking a significant milestone in his illustrious career and a groundbreaking partnership with a performance wear giant.

🌟 A Fitness Revolution: Milind Soman, known for his dedication to fitness and advocacy of safe running practices, brings a wealth of experience to his role as PUMA’s Running Ambassador. His journey, starting at the age of 38, has inspired countless individuals to embrace running as a holistic fitness activity.

🏃‍♂️ Embracing Performance: As part of his collaboration with PUMA, Milind will showcase the brand’s NITRO range of lightweight shoes, renowned for their unmatched cushioning, speed, traction, and stability. Whether running barefoot or in shoes, Milind emphasizes the importance of comfort and performance in every stride.

👟 Favorite Pick: Deviate NITRO 2: Among the impressive NITRO range, Milind’s top choice is the Deviate NITRO 2, distinguished by

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New Signings 2 mins read

Kim Hye Yoon Joins Forces with Artist Company!

The dazzling world of K-drama welcomes a new luminary as actress Kim Hye Yoon signs an exclusive contract with Artist Company, the prestigious talent management agency known for representing industry giants like Lee Jung Jae and Jung Sung Woo.

🌸 A Rising Star’s Journey: Kim Hye Yoon, renowned for her captivating performances in hit dramas such as SKY Castle, Extraordinary You, and Snowdrop, has solidified her place as a beloved figure in the Korean entertainment scene. Her journey began in 2012 with the drama Family, marking the inception of a remarkable career.

🌟 A New Chapter Unfolds: On April 14, Artist Company proudly announced the addition of Kim Hye Yoon to their esteemed roster of talent. The label expressed immense joy in collaborating with the actress, affectionately known as the “Youthful genre expert,” for her adeptness in portraying diverse roles with authenticity and charm.

🎭 A Vision for Excellence: In their statement, Artist Company showered praise on Kim Hye Yoon’s exceptional talent and unique aura, emphasizing her ability to captivate audiences and bring characters to life with unparalleled skill.

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Campaigns 2 mins read

Lisa Rinna and Amelia Gray Shine in Marc Jacobs’ Mother’s Day Campaign!

Renowned American TV personality and model Lisa Rinna joins forces with her daughter, Amelia Gray, for a dazzling appearance in Marc Jacobs‘ captivating US Mother’s Day campaign. The dynamic duo’s collaboration brings a fresh and heartfelt touch to the renowned fashion brand’s celebration of maternal love and style.

👩‍👧 A Stylish Bond: Lisa Rinna and Amelia Gray exude grace and elegance as they showcase Marc Jacobs’ iconic designs, embodying the essence of modern sophistication and familial connection. Their effortless chemistry and shared love for fashion shine through in every frame of the campaign.

📸 Capturing Moments: The Mother’s Day campaign captures precious moments between Rinna and Gray, highlighting the special bond between a mother and daughter. Marc Jacobs’ timeless pieces serve as the perfect canvas for this celebration of love and style.

💬 Words of Excitement:

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Brand Ambassador 2 mins read

Deva Cassel Radiates Summer Vibes as Dior Beauty’s Newest Face!

Dior Beauty has unveiled its latest muse for the summer 2024 campaign, none other than the French/Italian actress Deva Cassel. The announcement, made through a captivating social media post, celebrates Cassel as the embodiment of a carefree summer aura, akin to a refreshing ocean breeze.

🎬 A Rising Star: Deva Cassel, daughter of renowned actors Vincent Cassel and Monica Bellucci, has carved her own path in the world of cinema with her captivating performances and innate charm. Her collaboration with Dior Beauty marks another milestone in her flourishing career.

🌺 Summer Glamour: The summer 2024 campaign encapsulates the essence of the season with a palette of pastel shades like soft lilac, shimmery pink, and fresh mint, harmoniously balanced with bronze taupe browns. Deva Cassel effortlessly embodies this blend of freshness and glamour, making her the perfect choice for Dior Beauty’s summer collection.

📸 Social Media Splash: Dior Beauty’s announcement on social media, featuring Deva Cassel’s

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Campaigns 2 mins read

Cred’s Creative Collab: Rajamouli and David Warner Steal the Show

In a delightful twist of creativity, Cred‘s latest ad campaign brings together two unexpected stars: renowned film director SS Rajamouli and cricket sensation David Warner. This unlikely duo proves to be a winning combination, showcasing the unique benefits of using Cred UPI in a humorous and engaging manner.

📽️ A Director-Cricketer Duo: When Oscar-winning director SS Rajamouli and star cricketer David Warner team up, you know something extraordinary is in store. The ad campaign unfolds with Rajamouli seeking a discount from Warner for cricket match tickets, leading to a witty exchange about the perks of using Cred UPI.

💸 The Cred Advantage: Warner highlights the automatic discounts available with Cred UPI, contrasting it with the absence of such benefits with regular UPI. This playful banter sets the stage for Rajamouli’s imagination to run wild, envisioning Warner’s comical antics if he were to disrupt his next blockbuster film.

🎬

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Campaigns 2 mins read

Ariana Madix Takes a Stylish Step Forward With Exclusive DSW Collection

Vanderpump Rules sensation Ariana Madix continues her winning streak, much to the surprise of some of her castmates. The reality star and entrepreneur has just unveiled an exclusive collection in partnership with Designer Shoe Warehouse (DSW), adding another feather to her cap of achievements post-VPR Season 10. As a part of Designer Brands Inc., DSW’s collaboration with Ariana marks a significant milestone in her burgeoning career.

👠 Fashionable Footwear: Ariana Madix’s collection with DSW promises to blend style, comfort, and her signature flair seamlessly. Fans and fashion enthusiasts alike can anticipate a range of trendy and versatile footwear options curated by the VPR star.

💃 Rising Star: Since her breakout on Vanderpump Rules alongside Tom Sandoval, Ariana has been on an upward trajectory, diversifying her portfolio with notable accomplishments. From penning a published book to showcasing her dance moves on Dancing with the Stars, Ariana’s entrepreneurial spirit knows no bounds.

🌟

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New Signings 2 mins read

CAA Welcomes Sam Catlin, the Mastermind Behind ‘Preacher,’ to its Stellar Roster

CAA is proud to announce its partnership with Sam Catlin, the creative force behind acclaimed TV series like “Preacher” and “Breaking Bad.” With an impressive track record in television and film, Catlin brings his unparalleled storytelling prowess to CAA, marking a new chapter in his illustrious career.

🌟 A Proven Visionary: Sam Catlin’s journey in the entertainment industry is marked by groundbreaking storytelling and unforgettable characters. As the co-creator and showrunner of AMC/Sony TV’s “Preacher,” Catlin captivated audiences with his unique blend of dark humor, drama, and supernatural elements. His contributions to AMC’s iconic series “Breaking Bad” further solidified his reputation as a visionary writer and producer.

🏆 Award-Winning Talent: Catlin’s work on “Breaking Bad” earned him multiple prestigious awards, including Primetime Emmy, PGA, and WGA accolades. His ability to craft compelling narratives and complex characters has garnered critical acclaim and adoration from viewers worldwide.

✍️ A Diverse Portfolio: Beyond his television successes,

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New Signings 2 mins read

Milo Ventimiglia Joins Forces with WME

Acclaimed actor Milo Ventimiglia has embarked on a new creative journey by signing with powerhouse agency William Morris Endeavor (WME), marking a significant milestone in his illustrious career. Ventimiglia’s decision to join WME comes on the heels of his notable accomplishments, including his captivating portrayal in the ABC drama series The Company You Keep and his pivotal role in the critically acclaimed NBC series This Is Us.

🎬 A Versatile Talent: Ventimiglia’s versatile talents have garnered widespread acclaim, with his portrayal of Jack Pearson in This Is Us earning him three Emmy nominations and solidifying his status as one of television’s most compelling performers. Beyond his acting prowess, Ventimiglia’s involvement in The Company You Keep underscores his multifaceted abilities as both an actor and a producer, highlighting his keen eye for compelling storytelling and his dedication to bringing dynamic projects to life.

🌟 Expanding Creative Horizons: Ventimiglia’s collaboration with

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Campaigns 2 mins read

Robert Pattinson Captivates in Dior’s Spring 2024 Icons Campaign

Dior, the epitome of French luxury and elegance, unveils its mesmerizing new campaign for Spring 2024, showcasing the iconic Dior Icons capsule collection. Leading the charge is none other than Hollywood heartthrob Robert Pattinson, returning as the face of Dior under the creative direction of menswear maestro Kim Jones. Shot by acclaimed British photographer and director Alasdair McLellan, the campaign captures Pattinson’s magnetic presence and Dior’s timeless allure.

🌸 A Vision of Spring: Kim Jones’ vision for Spring 2024 brings a refreshing breeze of sophistication and style to Dior’s iconic aesthetic. The collection merges impeccable tailoring with a touch of relaxed elegance, epitomized by Pattinson’s effortless charm and debonair persona.

📸 Captivating Imagery: In the campaign, Pattinson dons two distinct looks that embody the essence of Dior’s Spring 2024 collection. The first ensemble showcases the discreet luxury of Dior in a palette of serene beige tones. Layering a chic cardigan over a

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Campaigns 2 mins read

Julia Fox Unleashes Her Inner Goddess with Awe Inspired Jewelry Collaboration

Prepare to be enchanted as actress and author Julia Fox joins forces with Awe Inspired Jewelry for a dazzling collaboration that celebrates empowerment and mythic allure. In a captivating campaign, Fox embodies the essence of the Lilith Collection, a jewelry line that exudes strength, freedom, and the timeless allure of mythical storytelling.

👑 Embracing Divine Femininity: Julia Fox’s partnership with Awe Inspired Jewelry marks a celebration of divine femininity and self-expression. The Lilith Collection draws inspiration from the ancient narrative of Lilith, a figure steeped in mythology for her defiance and unapologetic embrace of her own identity.

💍 Symbolism and Liberation: Through intricate designs and symbolic motifs, the Lilith Collection represents a journey of liberation and self-discovery. Each piece speaks volumes, echoing themes of empowerment, bodily autonomy, and the embrace of one’s true nature.

🐍 Serpentine Elegance: The campaign showcases Fox adorned in stunning rings, bracelets,

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Campaigns 2 mins read

Forever New Unveils SS24 Collection with Pooja Hegde

Exciting news for fashion enthusiasts as Forever New, the epitome of grace and elegance, launches its exclusive SS24 Collection, “Another Day in Paradise,” with brand ambassador Pooja Hegde. The collection’s core color, Porcelain (White), serves as a timeless backdrop, highlighting the vibrant colors and playful prints that define this season’s aesthetic.

👗 Fashion Forward: Forever New’s SS24 Collection showcases Pooja Hegde’s Campaign Styles, blending fashion-forward designs with the essence of the season. From ocean-inspired blue ruffle dresses to bold floral sheaths capturing the essence of summer blooms, each garment reflects elegance and sophistication.

🎨 Celebration of Color: Embracing luxurious fabrics and a celebration of color, the Pooja Hegde Collection promises to elevate every wardrobe. The collection’s vibrant hues and intricate designs embody the spirit of summer, making it a must-have for fashion-conscious individuals.

🛍️ Available Now: Discover

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New Signings 2 mins read

Adina Verson Joins CESD for Representation

Exciting news from the entertainment world as versatile talent Adina Verson signs with Creative Artists Agency (CESD) for representation. Here’s a glimpse into Verson’s impressive career and what this partnership means for their future:

🎬 Diverse Portfolio: Adina Verson’s career spans across television, film, and stage, showcasing their range and talent as a performer. With notable roles in series like “Only Murders In the Building,” where they portrayed Poppy White, to appearances on HBO’s “And Just Like That…” and acclaimed projects like the short film “Troy,” Verson has established themselves as a versatile and sought-after actor.

🌟 Rising Star: Verson’s rise to prominence includes standout performances on stage, with memorable roles in productions like “A Transparent Musical” at Center Theatre Group and Broadway hits such as “Indecent.” Their stage presence and emotive performances have earned them accolades and nominations, highlighting their status as a rising star in the theater scene.

📺 Television

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New Signings 2 mins read

‘Karate Kid’ Writer Rob Lieber Joins UTA

Exciting news from the entertainment industry as Rob Lieber, the talented writer behind the latest installment of the iconic ‘Karate Kid’ franchise, has inked a deal with United Talent Agency (UTA) for comprehensive representation across various domains. Here’s a closer look at this significant development:

📝 Accomplished Career: Rob Lieber’s impressive career spans across writing for film and television, with notable projects that have captured audiences’ imaginations. His involvement in the highly anticipated ‘Karate Kid’ movie currently in production underscores his storytelling prowess and ability to craft compelling narratives.

📚 Literary Journey: Previously associated with Verve, Lieber’s move to UTA marks a strategic transition in his professional journey. The shift comes amidst a notable restructuring at Verve, highlighting the dynamic nature of the entertainment industry and the evolving landscape for talent representation.

🔄 Agency Dynamics: The move to UTA follows recent shifts in agency dynamics, with UTA making strategic acquisitions of top-tier talent, including prominent figures

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Campaigns 2 mins read

John Cena and Hefty: A Winning Team in the New Ultra Strong Campaign

Joining forces for the eighth consecutive year, professional wrestler and Hollywood star John Cena is back as the face of Hefty® in the brand’s latest Ultra Strong™ trash bag campaign, launching with a bang today. Crafted by the creative minds at DDB Chicago, this multimedia extravaganza puts Cena’s charm and humor front and center while showcasing the unparalleled strength and durability of Hefty® Ultra Strong™ trash bags.

🦝 The Ultimate Trash Rivalry Unfolds: In the campaign’s flagship spot titled “The Face Off,” Cena finds himself in a hilarious battle of wills against a mischievous raccoon, embodying the everyday challenges consumers face when dealing with stubborn trash situations. With Cena’s encouragement and a touch of comedic flair, our hero triumphs over the persistent raccoon, proving the unbeatable strength of Hefty® bags.

🌐 An Integrated Advertising Spectacle: The campaign unfolds across multiple platforms throughout the year, ensuring maximum impact and engagement with audiences worldwide.

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New Signings 2 mins read

Tom Payne Joins Independent Artist Group for New Chapter

Tom Payne, the acclaimed British actor renowned for his roles in Fox’s “Prodigal Son” and AMC’s “The Walking Dead,” is embarking on a new journey with Independent Artist Group, marking a significant step in his career. The actor, known for his versatility and captivating performances, has signed with Independent Artist Group for representation across all areas, heralding a fresh chapter in his professional endeavors.

🎭 A Stellar Career: Tom Payne’s impressive repertoire includes starring in notable projects such as the Blumhouse feature “Imaginary” and Kevin Costner’s upcoming western “Horizon: An American Saga.” His portrayal of Paul “Jesus” Monroe in “The Walking Dead” garnered critical acclaim, showcasing his ability to bring complex characters to life on screen. Payne’s breakout role in HBO’s “Luck” solidified his place in the industry, paving the way for a diverse and successful career.

📈 Strategic Representation: Joining Independent Artist Group aligns with Payne’s trajectory

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Campaigns 2 mins read

Slice and Kiara Advani Celebrate Mango Indulgence in Summer Campaign

Slice® and Bollywood sensation Kiara Advani have joined forces for the ‘Ras Aisa Ki Bas Na Chalega’ campaign, igniting the passion for mango indulgence as the ultimate summer treat. The campaign aims to elevate Slice®’s status as the go-to choice for mango lovers, inviting consumers to relish the unmatched joy of biting into a luscious mango and embarking on a delightful journey of mango bliss.

🌟 Mango Magic Unleashed: The brand film for Slice®’s campaign captures the enchanting allure of mangoes, with Kiara Advani mesmerized by a Slice® bottle that magically transforms a picture of a mango into a real one. This captivating moment symbolizes the irresistible mango flavor that Slice® embodies, leaving viewers enchanted and craving for more.

🍹 Unapologetic Indulgence: Kiara Advani’s portrayal of the mango experience in the Slice® campaign celebrates the unapologetic joy of indulging in a juicy mango. The campaign encourages consumers to embrace the messy, real mango experience, declaring ‘Ras Aisa

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Campaigns 2 mins read

Jake Gyllenhaal Takes Center Stage in Prada’s Latest Campaign

Iconic actor Jake Gyllenhaal, known for his captivating performances on screen, has stepped into the world of high fashion with Prada‘s latest campaign. The campaign, featuring Gyllenhaal in a three-part documentary series, celebrates the launch of Prada’s Luna Rossa Ocean Le Parfum and showcases the brand’s commitment to innovation and excellence.

🚤 Sailing Into Style: In a visually stunning collaboration, Jake Gyllenhaal is seen sailing aboard Prada’s impressive Luna Rossa boat, which serves as the perfect backdrop for the launch of Luna Rossa Ocean Le Parfum. The campaign captures the essence of adventure, sophistication, and the thrill of exploring new horizons.

🌌 A Fusion of Art and Innovation: Prada’s collaboration with Jake Gyllenhaal highlights the brand’s ability to seamlessly blend artistry and innovation. The Luna Rossa Ocean Le Parfum embodies the spirit of exploration and the allure of the open sea, making it a captivating addition to Prada’s fragrance collection.

💫

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Campaigns 2 mins read

Leanne Morgan Stars in Hilarious Laura Geller Beauty Ad for Age Empowerment

Laura Geller Beauty is flipping the script on age stereotypes with their uproariously funny new campaign, “Own Your Age,” featuring comedian Leanne Morgan, celebrating National Mature Women’s Day in style. Directed by the talented Quinn Wilson, this campaign challenges outdated beauty norms and embraces age diversity with a side of humor.

👩‍🦳 Embracing Every Age: In a world obsessed with youth, Laura Geller Beauty’s ‘Own Your Age’ campaign shines a spotlight on mature women over 40, encouraging them to embrace their age with confidence and humor.

🎬 Hilarious Commercial: At the heart of the campaign is a laugh-out-loud commercial featuring comedian Leanne Morgan as “Dr. Vick,” the age empowerment coach. Dr. Vick guides a group of mature women through amusing scenarios, from mastering Gen Z slang to navigating the art of the selfie.

💄 Beauty Beyond Age: Laura Geller Beauty’s message goes beyond makeup; it’s about celebrating the

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