Film/TV

Endorsement Deals 2 mins read

Josie Gibson Announced as New Face of Iceland Supermarkets

Josie Gibson, well-known for her role as a presenter on “This Morning,” has been unveiled as the new face of Iceland supermarkets. The partnership introduces the supermarket’s fresh tagline, ‘That’s why we go to Iceland’, signaling a brand refresh that aims to broaden the appeal of the store beyond its traditional customer base.

🎙️ Expanding Appeal: With the new tagline, Iceland is positioning itself as a supermarket for everyone, not just a specific demographic. The inclusion of Josie Gibson, a familiar and beloved television personality, helps to communicate this message clearly and effectively to a wide audience.

🏪 A Fresh Perspective on Grocery Shopping: Iceland is known for its focus on frozen foods but with this new campaign, it aims to showcase the diversity and quality of its entire product range. By emphasizing that the supermarket caters to all types of shoppers, Iceland hopes to attract a broader clientele.

📈 Engaging a Wider Audience: Josie’s relatability

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Campaigns 2 mins read

Amazon Pay Launches ‘Pay Karne Ka Smarter Way’ Campaign with Ayushmann Khurrana

Amazon Pay is setting a new standard for convenience in digital payments with its latest campaign, “Pay Karne Ka Smarter Way,” featuring Bollywood star Ayushmann Khurrana. This campaign introduces a range of innovative features designed to streamline every transaction, making Amazon Pay a leader in smart payment solutions.

🚀 Innovative Features for Everyday Ease: Amazon Pay’s new campaign highlights several key enhancements that cater to the everyday needs of its users. These include auto flash for scanning QR codes in low-light conditions, the ability to send money to any UPI ID across different apps, quick payments, and fast refunds when using Amazon Pay Balance. Additionally, the service provides around-the-clock customer support, ensuring a smooth and reliable payment experience for all users.

🎬 Tackling Real-World Payment Challenges: The campaign features a series of television commercials (TVCs) starring Ayushmann Khurrana, who brings his charismatic screen presence to demonstrate how Amazon Pay addresses

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Endorsement Deals 2 mins read

Yoplait Launches Kids’ Yoghurt Campaign with Josie Gibson to Combat Dairy Deficit

Yoplait UK is taking a proactive step to address the dairy deficit observed in children’s diets with a new advertising campaign featuring TV presenter Josie Gibson and her son Reggie. The campaign aims to highlight the nutritional benefits of kids’ yoghurts, which are rich in calcium and vitamin D, essentials for growing children.

📊 Educational Push on Nutrition: The initiative follows Yoplait’s recent study publication, which indicates a troubling trend towards ultra-processed and nutrient-poor dietary choices in children’s eating habits, such as biscuits and cakes. The study titled ‘Kids’ yoghurt and consumers: a relationship turned sour’, authored by dietitian Dr. Carrie Ruxton, points out a decade-long decline in the consumption of kids’ yoghurt and fromage frais. This decline is noted to potentially have serious implications for children’s nutritional status and bone health in the future.

🍴 Highlighting Yoghurt Benefits: Through this campaign, Yoplait aims to educate parents about the importance

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Campaigns 2 mins read

Pepsi and Bobby Flay Introduce Limited-Edition Summertime Flavors

Pepsi is kicking off the summer season with an exciting collaboration with celebrity chef Bobby Flay, known for his expertise in grilling and his prominence on Food Network shows like “Grill It!” and “BBQ Brawl.” Together, they are launching two limited-edition Pepsi flavors, lime and peach, perfectly crafted for the summertime and outdoor dining.

🔥 A Flavorful Partnership: Bobby Flay brings his culinary expertise to the beverage industry by teaming up with Pepsi for the #BetterWithPepsi campaign. This collaboration aims to enhance summer grill-outs with uniquely flavored colas that complement the smoky and savory tastes of grilled foods.

🍹 Refreshing Summer Sips: The new lime and peach-flavored colas are described as being “tailor-made for summer grill life,” offering a refreshing twist to traditional cola that pairs wonderfully with a variety of dishes. These flavors are crafted to capture the essence of summer and provide a cool, refreshing complement to any barbecue meal.

🌟 Celebrating

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Campaigns 2 mins read

Levi’s Unveils ‘New Fits, Infinite Possibilities’ Campaign with Deepika Padukone

Levi’s, the iconic jeans brand, has launched its latest campaign titled ‘New Fits, Infinite Possibilities’, starring brand ambassador Deepika Padukone. This new campaign introduces an exciting array of denim fits designed to cater to diverse tastes and styles, highlighting the versatility and enduring appeal of Levi’s jeans.

🌐 Diverse Styles for Every Taste: The campaign features nearly 15 different fits, offering something for everyone. Among the highlighted styles are the retro-inspired flare, perfect for those who love a touch of vintage; the laid-back loose, ideal for casual, comfortable days; and the timeless classic straight, a staple in any wardrobe.

📐 Focus on Comfort and Style: Levi’s emphasizes comfort with its Loose Fits range, drawing inspiration from the ’90s fashion trends. The Low Loose offers Y2K vibes with its wide, straight leg, while the High Loose features a cinched-in waist paired with a relaxed leg, combining comfort with a flattering fit. The collection also includes the ’94

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Brand Ambassador 2 mins read

Piaget Celebrates 150th Anniversary with New Ambassadors Ella Richards and Apo Nattawin

Piaget, the esteemed Swiss watchmaker, is marking its 150th anniversary by welcoming British model Ella Richards and Thai actor Apo Nattawin as the new faces of the brand. This move introduces a fresh chapter in Piaget’s long-standing legacy, emphasizing a blend of traditional craftsmanship and contemporary appeal.

🌍 Global Appeal: The selection of Richards and Nattawin highlights Piaget’s global outreach and its commitment to diversity in representation. Richards, hailing from the UK, and Nattawin, a prominent figure in Thai entertainment, embody the elegance and sophistication that Piaget is known for around the world.

⌚ A New Chapter for Piaget: The enlistment of these ambassadors comes at a pivotal time for Piaget as it celebrates a significant milestone. The brand aims to blend its rich heritage with modern elements, fostering a connection with both longstanding enthusiasts and new generations of watch lovers.

🎉 Anniversary Celebrations: The introduction of Richards and Nattawin as part

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Campaigns 2 mins read

Leighton Meester Stars in St John x Edie Parker Campaign

Leighton Meester, renowned for her role as Blair Waldorf on “Gossip Girl,” is the new face of the collaborative collection between luxury brands St John and Edie Parker. This campaign brings together the classic elegance of St John with the playful, bold spirit of Edie Parker, reflecting a fusion of uptown sophistication with a hint of rebellious flair.

👗 A Fashionable Fusion: The collaboration between St John and Edie Parker is characterized by a blend of traditional style and contemporary edge, much like Meester’s on-screen persona, which has captivated audiences for years. The collection aims to cater to modern women who appreciate a mix of high-class fashion and spirited expressiveness.

📸 Iconic Style Ambassador: Meester’s involvement highlights her enduring influence in fashion, particularly her ability to embody complex characters both on and off screen. Her participation is expected to resonate well with fans of both brands, offering an appealing aesthetic that combines luxury with a touch of the

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Brand Ambassador 2 mins read

Maitreyi Ramakrishnan Joins Lancôme as Brand Ambassador

Canadian actress Maitreyi Ramakrishnan, best known for her breakout role in the hit series “Never Have I Ever,” has been announced as the new ambassador for the prestigious beauty brand Lancôme. Her appointment marks a significant collaboration, as she joins a lineup of influential women who have represented the brand.

💬 Embracing Beauty and Confidence: Ramakrishnan is excited about this dream partnership with Lancôme, a brand that she truly love. With Lancôme, she has been able to explore herself through the world of makeup while diving deeper into her own inner confidence. Her words reflect a journey not just of external beauty but personal growth and empowerment. This partnership promises to bring forth innovative and inspiring beauty campaigns that highlight her unique perspective and charisma.

🚀 A New Chapter: Lancôme is renowned for its commitment to celebrating women’s beauty and strength, making Ramakrishnan an ideal fit for the brand. Her rising star status and relatable persona are set to attract

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New Signings 2 mins read

Kevin Hart and Hartbeat Secure Representation with WME

Comedian and actor Kevin Hart, along with his entertainment company Hartbeat, have officially signed with WME for representation across all areas. This strategic partnership aims to further enhance their ability to develop, star in, and produce a wide array of content, including feature films, television, commercials, and podcasts.

📈 Expanding Creative Horizons: The collaboration with WME is set to bolster Hartbeat’s ongoing expansion and diversification of its multi-platform IP portfolio. Hart’s move to WME is a significant step in ensuring that both he and his company can leverage more opportunities in the ever-evolving entertainment landscape.

🎤 Continued Success on Stage and Screen: Kevin Hart, who was named Billboard’s highest-grossing comedian of 2023, continues to dominate the comedy scene both on and off the screen. He recently announced his “Acting My Age” tour, with tickets set to go on sale this Friday, promising fans another round of his signature humor and charismatic stage presence.

🏆 Honorary Accolades: Adding to his list of accolades, Hart

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Campaigns 2 mins read

David Duchovny Models for Thom Sweeney’s New Spring/Summer 2024 Collection

Thom Sweeney, the distinguished British menswear label, has chosen actor David Duchovny to represent their new Spring/Summer 2024 collection, perfectly blending relaxed West Coast vibes with British sartorial elegance. The collection aims to bridge the stylistic gap between London and Los Angeles, making Duchovny an ideal choice for the role.

👔 The Essence of Thom Sweeney: Known for his roles in The X-Files and Californication, Duchovny embodies the “timeless taste, understated confidence, and innate authenticity” that Thom Sweeney values, as highlighted in their recent statement. His connection to both the laid-back style of the West Coast and the sophisticated allure of London positions him as the perfect ambassador for this collection.

📍 London Streets Meet L.A. Cool: Duchovny showcased the new line on the streets of London, where Thom Sweeney was founded. The label, established by Savile Row-trained tailors Thom Whiddett and Luke Sweeney in 2009, has grown from its first store in a former gallery

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Brand Ambassador 2 mins read

Sanjana Sanghi Joins Forces with SPACE India as Brand Ambassador

SPACE India, a pioneering organization dedicated to integrating Astronomy and Space Science into school curricula across India, has announced Bollywood actress and UNDP Youth Champion, Sanjana Sanghi, as its new Brand Ambassador. Since its founding in 2001, SPACE India has inspired over 1.5 million students in more than 1,000 schools, making space education accessible and exciting for young minds.

🎓 A Perfect Alignment of Values: Sanjana Sanghi’s exemplary academic background as a gold medalist from Lady Shri Ram College and her active involvement in education and social causes make her an ideal figure to represent SPACE India. Her commitment to promoting educational opportunities and her enthusiasm for space science resonate deeply with SPACE India’s mission.

🌠 Advocating for Space Education: With Sanjana Sanghi’s support, SPACE India aims to expand its reach and influence further. Her popular appeal and dedication to humanitarian efforts are expected to help raise awareness about the importance of space science

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Brand Ambassador 2 mins read

D’Décor Introduces ‘Sansaar’ with Ranveer Singh as Brand Ambassador

D’Décor, a leader in the home décor industry, has announced the launch of its new product line ‘Sansaar‘ with Bollywood superstar Ranveer Singh as the brand ambassador. This launch marks a significant expansion of D’Décor’s product portfolio and underscores its commitment to strengthening its position in the Indian market.

🛏️ Expanding Home Décor Options: The Sansaar range includes an extensive collection of soft furnishing fabrics, encompassing everything from curtains and upholstery to bedsheets, rugs, blinds, and wallpapers. Each product has been designed to cater to the diverse tastes and needs of modern consumers, emphasizing both style and functionality.

🎨 Elegant and Minimalist Design: Sansaar products are described as embodying a perfect balance of premium quality, minimalist design, and exceptional craftsmanship. This new line is crafted to appeal to consumers who value sophistication in their living spaces, promoting a lifestyle of care, consideration, and connection.

🌟 Celebrity

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Brand Ambassador 2 mins read

Sidharth Malhotra Revs Up as Brand Ambassador for Savsol Lubricants

Savsol Lubricants, a leading name in the automotive and industrial lubricants sector under Savita Oil Technologies, has proudly announced Bollywood actor Sidharth Malhotra as their new brand ambassador. This collaboration is set to enhance Savsol’s brand identity and spearhead its new marketing initiatives.

🛠️ Innovative Technology Launch: Alongside welcoming Sidharth Malhotra to their team, Savsol is also excited to introduce their latest innovation in lubricant technology—Savsol Ester 5. This new product features advanced Ester Fluid technology, promising superior performance and efficiency for automotive engines.

🌐 A Strategic Partnership: The partnership with Sidharth Malhotra is more than just a celebrity endorsement; it marks a significant milestone in Savsol’s journey to redefine itself and connect more deeply with consumers. Sidharth’s dynamic persona and wide appeal are expected to resonate well with both existing and potential customers, aligning with Savsol’s vision of innovation and excellence

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Brand Ambassador 2 mins read

ANGEL Announces Xiao Zhan as New Global Brand Ambassador

ANGEL, a leader in water purification technology, has proudly announced Xiao Zhan as its new global brand ambassador. This collaboration, which officially began on April 17th, marks a significant milestone in ANGEL’s strategy to elevate its brand on a global scale.

🌟 A Charismatic Partnership: Xiao Zhan, renowned for his captivating acting performances and musical talents, brings a unique charm and widespread appeal to the ANGEL brand. His reputation as a versatile and respected artist in the performing arts and music industries makes him an ideal figure to represent ANGEL’s commitment to excellence and innovation in water purification.

🎭 Celebrity Influence: With a substantial and dedicated fanbase, Xiao Zhan’s influence extends beyond the entertainment industry. His ability to connect with audiences through his humble demeanor and professional achievements aligns with ANGEL’s values of integrity and quality. This partnership is expected to enhance the brand’s visibility and appeal across diverse markets, leveraging Xiao Zhan’s popularity to reach a broader audience.

💦 Elevating Brand Presence: By associating

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Digital 2 mins read

Molly Smith Debuts ‘Move with Molly’ Fitness App

Molly Smith, celebrated winner of “Love Island All Stars,” has unveiled her latest venture, the fitness app “Move with Molly.” This innovative app is designed to cater to fitness enthusiasts both in the gym and at home, featuring comprehensive six-week workout plans.

🏃‍♀️ A Passion for Fitness: Smith’s journey into the development of her own fitness app stems from her deep-rooted passion for health and exercise. Over the years, her followers have consistently sought her advice on workout routines, daily fitness vlogs, and nutritional tips. Driven by a desire to provide accurate and reliable fitness information, Smith decided to enhance her expertise through a personal training course, ensuring she could offer well-informed guidance through her app.

📲 Empowering Through Exercise: “Move with Molly” aims to empower users by providing accessible, structured workout plans that can be tailored to fit individual needs, whether they are looking to exercise at home or in a gym setting. The

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Campaigns 2 mins read

Denise van Outen Partners with JD Williams for Exclusive Capsule Collection

Denise van Outen, the renowned British actress and TV personality, has teamed up with online retailer JD Williams to launch her own capsule edit. This new collection is designed to inspire and empower midlife women, encouraging them to embrace their unique style and confidence through fashion.

🎉 A Curated Occasion Wear Edit: Van Outen’s collaboration with JD Williams focuses on occasion wear, offering pieces that allow women to express their individuality and flair for style in various settings. The collection promises to provide versatile, elegant options that cater to the diverse fashion needs of midlife women.

👗 Empowering Fashion Choices: The capsule collection is crafted to empower women to “make their own dress code,” reflecting Van Outen’s vision of fostering self-expression and confidence through clothing. It’s not just about looking good but feeling great in what one wears, embodying confidence in every outfit.

🛍️ Fashion Forward with JD Williams: Working

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Brand Ambassador 2 mins read

Nicole Ari Parker Stars in Jergens’ Mother’s Day Campaign as New Brand Ambassador

Jergens has unveiled its Mother’s Day campaign with a fresh face leading the charge: Nicole Ari Parker, renowned actress from the HBO show “And Just Like That.” The collaboration also introduces a unique blend of fashion and fragrance, featuring a limited-edition bracelet co-designed by Parker and fashion jeweler Adina Eden.

🌟 A Fragrant Inspiration: The special bracelet, inspired by Jergens’s iconic Cherry Almond scent, bridges the worlds of skincare and fashion. This accessory is available as a complimentary gift with any Original Scent Cherry Almond purchase of $15 or more on the Jergens website, adding an exclusive touch to this festive offering.

📱 Social Media Buzz: Leading up to Mother’s Day, Nicole Ari Parker will engage her 1.6 million Instagram followers by sharing details about the campaign and her collaboration with Adina Eden. Her posts are expected to highlight the unique aspects of the bracelet and the beloved Jergens product line, amplifying the campaign’s reach.

📺

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New Signings 2 mins read

Rising Star Ayesha Harris Joins Innovative Artists for Representation

Ayesha Harris, a prominent new voice in the entertainment industry and a celebrated figure within the LGBTQ+ community, has signed with Innovative Artists for representation. This partnership marks a significant milestone in Harris’s rapidly ascending career.

🎥 Breakout Roles and Critical Acclaim: Harris first gained widespread attention with her role in the nine-time Emmy-nominated Amazon Prime miniseries Daisy Jones and the Six, where she portrayed Bernie, a disc jockey deeply embedded in New York’s underground gay disco scene. Her performance as the love interest of Simone Jackson, played by Nabiyah Be, was widely praised for its depth and authenticity. Additionally, in 2023, Harris starred in the Netflix queer drama-comedy Glamorous alongside Kim Cattrall and Miss Benny, further establishing her as a dynamic actor in both dramatic and comedic roles.

📺 Versatile Television Presence: Beyond her standout roles in Daisy Jones and the Six and Glamorous, Harris has appeared in several other popular television series, including This Is Us, L Word: Generation

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New Signings 2 mins read

Chef Nick DiGiovanni Partners with WME for All-Around Representation

Chef and social media sensation Nick DiGiovanni has secured representation with WME in all areas, as exclusively reported by Variety. This move is part of DiGiovanni’s broader strategy to expand his influence across various entertainment and media platforms, while he continues to work with Align PR and Yorn Levine Barnes.

🌐 A Culinary Prodigy’s Rise to Fame: DiGiovanni first captured the public’s attention as the youngest-ever finalist on the popular cooking competition series “MasterChef” during its tenth season in 2019. He impressed audiences and judges alike, securing a third-place finish. His prowess in the kitchen and charismatic presence on screen brought him back to the show in Season 11 as a mentor, further solidifying his status in the culinary world.

📱 Social Media Stardom: Since his appearance on “MasterChef,” DiGiovanni has successfully transitioned to becoming a major digital influencer in the culinary space. With over 30 million followers spanning platforms like TikTok and Instagram, he engages his audience with innovative cooking content that showcases

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New Signings 2 mins read

‘American Gladiators’ Creator Johnny Ferraro Teams Up with Range Sports for Franchise Revival

Johnny Ferraro, the creative force behind the iconic television series American Gladiators, has signed with Range Sports for representation. This strategic partnership aims to breathe new life into the reality competition franchise, with ambitious plans to expand its influence across multiple platforms.

🚀 Expanding the Gladiator Universe: Under this new partnership, Range Sports plans to collaborate with Ferraro to develop the American Gladiators intellectual property across various domains including TV, film, attractions, merchandise, and live events. This expansive approach aims to reintroduce the brand to a new generation while capitalizing on its nostalgic value for those who followed the original series.

📈 Multiple Projects in Development: Ferraro and Range are currently in active development on multiple projects that seek to revitalize and expand the American Gladiators brand. These initiatives are designed to propel the franchise into new territories, potentially including digital platforms and global markets.

🏟️ Legacy and Revival: The

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