Film/TV

Brand Ambassador 2 mins read

Aveda Introduces Antonia Gentry as First Celebrity Ambassador for Be Curly Advanced Collection

Aveda, renowned for its natural hair care products, is excited to announce Antonia “Toni” Gentry as the new face of its Be Curly Advanced collection. This marks a significant milestone as Gentry becomes the brand’s first-ever celebrity ambassador. The collection, known for embracing and enhancing natural curls, has undergone a transformative reformulation to better meet the needs of individuals with textured hair.

🌀 Embracing Natural Textures: Antonia Gentry, acclaimed for her role in the Netflix series “Ginny and Georgia,” brings a personal and authentic perspective to the campaign. With a diverse background and a significant following on social media, Gentry represents the ideal partner for Aveda’s revamped collection. Her own experiences with textured hair resonate deeply with the brand’s mission to support individuals in embracing their natural beauty.

🌿 A Commitment to Authenticity and Sustainability: While Aveda had previously introduced model Arizona Muse as its global advocate for sustainability,

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Brand Ambassador 2 mins read

Radico Khaitan Teams Up with Arjun Kapoor to Elevate Its Premium Liquor Brands

Radico Khaitan, a stalwart in the Indian Made Foreign Liquor (IMFL) sector, is thrilled to announce its collaboration with Bollywood star Arjun Kapoor as the brand ambassador for its premium portfolio. This includes esteemed labels such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, and Morpheus Brandy.

🍸 Enhancing Brand Presence and Engagement: This partnership is designed to bolster Radico’s commanding presence in the market and engage consumers more effectively. With Arjun Kapoor at the helm of upcoming campaigns and activations, Radico Khaitan is set to enhance its visibility and deepen its connection with consumers through Kapoor’s widespread popularity and charismatic influence.

🌟 A Tradition of Iconic Collaborations: Radico Khaitan has a rich history of collaborating with Bollywood’s elite, and the association with Arjun Kapoor continues this legacy. “Arjun’s dynamic presence and robust connection with audiences are a perfect

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New Signings 2 mins read

Stephen Cognetti Joins Anonymous Content Amidst ‘Hell House LLC’ Success

Stephen Cognetti, the creative mind behind the acclaimed horror movie series Hell House LLC, has joined forces with Anonymous Content for representation. Cognetti’s unique storytelling and pioneering use of the found-footage format have established him as a notable figure in the horror film industry.

🎥 Continued Success with Latest Installments: Cognetti’s ongoing project, The Carmichael Manor, represents the fourth chapter in the Hell House LLC saga. His films, particularly noted for their compelling narrative and suspenseful execution, consistently rank as top performers on the horror streaming service Shudder.

👁️ Master of Found-Footage Horror: The journey began with the release of the original Hell House LLC in 2015, which quickly became a cult favorite. The plot revolves around a documentary crew exploring the eerie occurrences at the Abaddon Hotel, a haunted attraction site marred by disastrous events on its debut night. The film’s realistic portrayal and engaging horror elements have solidified its status among the classics of the genre.

Stephen

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New Signings 2 mins read

Sayani Gupta Teams Up with Crimson Media & The SB Initiative for Global Representation

Indian actress Sayani Gupta has recently entered into a global representation agreement with Crimson Media and The SB Initiative, marking a significant step in her burgeoning career. Gupta, celebrated for her dynamic roles across various notable Indian series, is poised for further international acclaim.

🎥 Trailblazer in Indian Television: Gupta’s most prominent role to date has been in the hit Prime Video series Four More Shots Please. Noted for its all-female lead cast, the show has been lauded as India’s answer to Sex and the City. It explores the lives of four young women navigating their personal and professional worlds in millennial Mumbai, resonating deeply with audiences both domestically and internationally.

🏏 Versatile Performances: Additionally, Gupta has showcased her versatility in Inside Edge, Prime Video’s first Hindi-language original series. This cricket drama, which debuted in 2017, features a strong ensemble cast including Vivek Oberoi and Richa Chadha, and quickly gained popularity

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New Signings 2 mins read

Megan Fox Signs with UTA

Actress and writer Megan Fox, celebrated for her compelling performances and dynamic presence in Hollywood, has inked a deal with UTA for representation across all areas of her multifaceted career. Fox, who first captured international attention with her role as Mikaela in the Transformers franchise, has since diversified her portfolio with significant roles in film, television, and even literary ventures.

🎬 A Storied Career in Entertainment: Megan Fox’s journey through Hollywood has been marked by a series of diverse roles that showcase her versatility as an actress. Beyond her iconic part in Transformers, she has graced the screen in a variety of projects, including appearances on the hit sitcom New Girl and hosting her intriguing docuseries, Legends of the Lost with Megan Fox. Each role has further cemented her status as a talented and compelling figure in the industry.

📚 Literary Success: In addition to her on-screen achievements, Megan Fox has made her mark as an author. Her book, Pretty

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Brand Ambassador 2 mins read

Infinix Unveils NOTE 40 Pro Series and Welcomes Ivana Alawi as Brand Ambassador

Infinix has officially launched its new NOTE 40 Pro Series, introducing a significant upgrade in smartphone technology alongside announcing popular Vlogger and actress Ivana Alawi as the new brand ambassador. Alawi’s dynamic lifestyle and wide-ranging career make her the perfect face for the Infinix brand, embodying the versatility and power of the NOTE 40 Pro Series.

🔌 Advanced Charging Technology: The NOTE 40 Pro Series is equipped with Infinix’s latest All-Round Fast Charging tech 2.0, which delivers exceptional charging speeds. The 4G variant of the series features a 70W wired fast charging capability, while the 5G variant ramps up to 100W. This technology ensures that the device can be charged quickly, reducing downtime and enhancing convenience for users who lead busy lives.

📞 Designed for the Active User: Ivana Alawi, reflecting on her experience with the NOTE 40 Pro Series, highlighted its fast charging capabilities as a crucial feature for her daily activities. Whether it’s attending online meetings, streaming videos, capturing outfits of the day, or general multitasking, the NOTE 40 Pro

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Campaigns 2 mins read

Kelly Brook Partners with Homesense for ‘Barkitectural Digest’

Homesense, known for offering high-quality homeware for less, has teamed up with Kelly Brook to launch ‘Barkitectural Digest,’ a new initiative inspired by the growing trend of ‘Barkitecture’—designing home interiors with pets in mind. This partnership comes as new research from Homesense reveals fascinating insights into how pet owners integrate their furry friends into their home aesthetics.

🔍 Research Insights: According to the study involving 2,000 cat and dog owners across the UK, nearly half (46 percent) have considered their pets while designing their homes. Interestingly, 20 percent of pet owners said they would not purchase an item for their pet if it did not match their home’s interior style. This highlights the importance of aesthetics in pet-related purchases.

🐶🐱 Barkitecture on the Rise: The concept of ‘Barkitecture’ is gaining momentum, with 26 percent of respondents stating that they carefully consider the visual appeal of pet products before purchasing. The trend encompasses

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Campaigns 2 mins read

Belvedere Vodka Launches Glamorous Campaign with Future, Directed by Taika Waititi

Belvedere Vodka unveils its latest advertising campaign, a luxurious cinematic spectacle starring Grammy Award winner Future and directed by Academy Award-winning filmmaker Taika Waititi. This campaign is set to captivate audiences with its unique blend of style, music, and narrative, all centered around Belvedere’s new exquisite offering, Belvedere 10.

🚗💨 A Vision of Opulence: The campaign is staged with an opulent backdrop that includes two classic 70’s Rolls Royce cars, striking crocodile boots, and a transformed dilapidated hacienda that now serves as a bustling nightclub. These elements combine to create a setting that is both visually arresting and rich in narrative.

🎶👢 Cinematic Flair: The direction by Taika Waititi brings a distinct flair to the campaign, weaving together elements of old-school glamour with modern luxury. The New Zealand cowboy adds an unexpected twist to the ensemble, contributing to the campaign’s diverse

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New Signings 2 mins read

‘Baby Reindeer’ Creator Richard Gadd Signs with UTA

Richard Gadd, the creator, writer, and star of the Netflix series Baby Reindeer, has officially signed with United Talent Agency (UTA) for representation. This move comes as Baby Reindeer garners critical acclaim and significant viewership, establishing Gadd as a prominent figure in contemporary storytelling.

📚 From Stage to Screen: Baby Reindeer is based on Gadd’s one-man play, which detailed his harrowing experiences with a stalker. The adaptation for Netflix has expanded on this narrative, translating the intense personal drama into a format that has reached a global audience. The series premiered this month and is set to compete in the Limited Series categories at this year’s Primetime Emmy Awards.

📝 Expanding His Portfolio: In addition to his work on Baby Reindeer, Gadd has received a series order from the BBC for his new drama Lions. The six-part series delves into the lives of two estranged brothers who reconnect over decades, set against the backdrop of Glasgow. This project highlights Gadd’s versatility and deep narrative skills.

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New Signings 2 mins read

Zero Gravity Management Signs Nigerian Filmmaker Editi Effiong

Zero Gravity Management has announced the signing of Nigerian filmmaker Editi Effiong, the creative force behind the groundbreaking Netflix Nollywood title, The Black Book. This film, Effiong’s debut feature, has achieved remarkable success, becoming Netflix’s most-viewed English-language African film.

📊 A Phenomenal Debut: Released in September 2023, The Black Book quickly climbed to No. 3 on Netflix’s charts and made the Top 10 in more than 69 countries. The film’s international success underscores the global appetite for diverse narratives and high-quality production from African filmmakers.

🎥 Plot and Production: The revenge thriller centers around the character Paul Edima, portrayed by Richard Mofe-Damijo, a bereaved deacon who seeks justice after his son is wrongfully framed for a kidnapping. The film explores themes of corruption and vigilante justice, resonating deeply with audiences around the world. Effiong not only directed but also wrote and produced the film on a budget of $1 million, demonstrating significant skill and creativity in bringing complex stories

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Campaigns 2 mins read

Maura Higgins Teams Up with Oh Polly for ‘Hotfix’ Collection Launch

Oh Polly, the renowned online clothing retailer, has announced a glamorous collaboration with Irish model and TV presenter Maura Higgins for their new collection, titled “Hotfix.” Set to launch on Monday, 22nd, this collection promises to bring fresh, exciting styles to fashion enthusiasts.

👠 A Perfect Partnership: Maura Higgins, known for her striking presence and fashion-forward style, is the chosen face of the ‘Hotfix’ collection. Her vibrant personality and influence in the fashion community make her an ideal representative for Oh Polly’s latest offerings.

📆 Launch Excitement: The anticipation for the ‘Hotfix’ collection has been building, with Oh Polly teasing the launch on their Instagram. The collaboration is expected to showcase a range of trendy and stylish outfits that reflect both Oh Polly’s chic design ethos and Higgins’ glamorous style.

💃 Fashion Forward: With this collaboration, Oh Polly continues to cement its reputation for offering contemporary

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Campaigns 2 mins read

Emily Miller Curates Maternity Edit for PrettyLittleThing

British reality TV star Emily Miller has collaborated with UK-based fashion retailer PrettyLittleThing to launch a specially curated maternity edit. The brand announced the partnership on social media, emphasizing the collection’s focus on stylish, comfortable outfits designed to address the fashion needs of expecting mothers.

🎀 Stylish Solutions for Expecting Mothers: This new maternity edit by Emily Miller offers a range of “bump approved” looks that promise to solve any maternity outfit dilemma. The collection is designed to be both fashionable and functional, catering specifically to the comfort and style needs of pregnant women.

🌟 Fashion Forward Maternity Wear: With Emily Miller at the helm, known for her chic style and influential fashion sense, the maternity edit is expected to feature trendy and versatile pieces that allow expectant mothers to maintain their style throughout pregnancy.

🚀 Celebrating Motherhood in Style: PrettyLittleThing’s collaboration with

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Brand Ambassador 2 mins read

Cate Blanchett Becomes First Ambassador for Wakehurst

Acclaimed actress Cate Blanchett has been named the inaugural ambassador for Wakehurst, one of Kew’s Royal Botanic Gardens. Known for her compelling performances and advocacy for environmental causes, Blanchett’s new role aligns with her dedication to conservation and sustainability.

🍃 A Natural Fit: Blanchett’s appointment as Wakehurst’s first ambassador underscores her commitment to environmental issues and her desire to support important conservation efforts. Her role will involve raising awareness about the critical work Wakehurst does in preserving and studying plant diversity and ecosystems.

🌍 Advocating for Biodiversity: In her ambassadorial role, Blanchett will help highlight Wakehurst’s initiatives, which include scientific research, conservation of endangered species, and education about the importance of biodiversity. Her global influence is expected to bring significant attention to Wakehurst’s efforts to serve as an “insurance policy against extinction” for wild flora and fauna.

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Campaigns 2 mins read

Laura Dern Stars in Roger Vivier’s “Vivier Express Traveling Icons” Campaign

Laura Dern, celebrated for her roles in hits like “Big Little Lies,” is the new face of Roger Vivier‘s latest campaign, a short film titled “Vivier Express Traveling Icons.” This campaign shines a light on the label’s iconic styles, capturing the essence of timeless elegance and cinematic allure.

🌐 A Cinematic Journey: The short film “Vivier Express Traveling Icons” showcases Roger Vivier’s renowned footwear in a narrative that blends fashion with storytelling, emphasizing the brand’s legacy through a modern lens. Dern’s participation in the campaign adds a layer of Hollywood glamour and depth, resonating with her status as a longtime muse of director David Lynch and an icon in the film industry.

👁️ Iconic Collaboration: A spokesperson for Roger Vivier expressed their admiration for Dern, noting her profound impact as an actress and her surprising familiarity with the brand, which is often viewed as a niche label. Her involvement is expected to bring a broader visibility

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Campaigns 2 mins read

Alia Bhatt Stars in Cadbury Perk’s New Campaign ‘Take It Lightly’

Cadbury Perk has launched its latest campaign, “Take It Lightly,” featuring Bollywood actress Alia Bhatt, to bring a touch of light-heartedness to everyday challenges. The campaign encourages people to face life’s uncertainties with a smile and, of course, a Cadbury Perk in hand, aligning with the brand’s ethos of positivity and fun.

🎭 A Light-Hearted Approach to Life: Emphasizing a joyful and optimistic outlook, the campaign captures the essence of navigating life’s twists and turns through a series of engaging narratives. Cadbury Perk, known for its youthful and fun persona, reinforces its connection with the younger audience by promoting a cheerful and carefree attitude towards life’s small stresses.

📺 Inspirational Messaging: Nitin Saini, Vice President of Marketing at Mondelez India, highlights the campaign’s aim to inspire young consumers to adopt a positive change in attitude, much like the brand ambassador Alia Bhatt. The campaign’s message is that a lighter approach can significantly

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Campaigns 2 mins read

‘The Office’ Cast Reunites for AT&T Business Ad Campaign

Fans of ‘The Office’ are in for a treat as key cast members have reunited for a new ad campaign for AT&T Business. The campaign, which debuted on April 17, features Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner. These beloved actors reprise their comedic roles in a six-minute spot that showcases them attempting to handle a product launch with the usual mayhem and humor reminiscent of the popular TV show.

🔑 A Day in the Office: The spot follows the cast as they struggle with inventory management, social media promotions, and gaining access to the computer room to officially launch the site. In true ‘The

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New Signings 2 mins read

Cinetic Media Welcomes Filmmaker Contessa Gayles for Comprehensive Management

Cinetic Media has signed New York-based documentary filmmaker Contessa Gayles, expanding her representation across all media. Known for her poignant and impactful storytelling, Gayles has recently made waves at SXSW with her critically acclaimed film Songs from the Hole, which not only received strong reviews but also won the Visions Audience Award. This film, a documentary visual album, explores the life of musician James “JJ’88” Jacobs as he confronts his innermost struggles while serving a double life sentence.

🏆 Continued Success and Upcoming Projects: Building on her success, Gayles is set to premiere her new documentary The Debutantes at the Tribeca Festival. This project, created in collaboration with NBC News Studios, Westbrook Studios, and BET Studios, follows the lives of three teens—Amelia, Dedra, and Teylar—as they explore identity and gender norms through personal video diaries and dance, all while pursuing their ambitious dreams.

📺 A Rich Filmmaking Background: Prior to her latest endeavors, Gayles’ documentary short Founder Girls, executive produced by Queen Latifah, premiered at the 2023 Tribeca Festival and was broadcast

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Digital 2 mins read

M88 Signs Multihyphenate Talent Stephanie Suganami to Its Roster

M88, renowned for nurturing and representing diverse talent across the entertainment industry, has announced the signing of Stephanie Suganami, also known as “Steph Shep.” Suganami brings a unique blend of skills and passions to M88, where she will continue to make her mark as an actor, environmental advocate, and social entrepreneur.

🎭 A Versatile Talent in the Spotlight: Stephanie Suganami is not just an actor; she is a passionate advocate for the environment and a visionary social entrepreneur. Her multifaceted career has seen her tackle complex roles in film and television while also dedicating herself to significant causes affecting global communities and ecosystems.

🌿 Advocacy Meets Entertainment: At M88, Suganami’s diverse interests and talents will be supported and amplified. Known for her dedication to sustainability and social impact, she aligns perfectly with M88’s commitment to representing artists who are not only talented in their crafts but also devoted to making a positive impact in the world.

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Endorsement Deals 2 mins read

Paris Hilton Steps into the Sun with Tan-Luxe Collaboration

Paris Hilton, the iconic media personality and self-proclaimed tanning aficionado, has recently unveiled her latest venture—a groundbreaking partnership with Tan-Luxe as the face of their new body self-tanner, “The Future.”

🚀 A Luxurious Formula for Lasting Glow: “The Future” is equipped with Tan-Luxe’s new Triple Tan+ technology, which combines glycerin and erythrulose, promising a tan that lasts at least ten days from a single application. Further enriching the formula, it incorporates a peptide complex and a mix of humectants, enhancing hydration and stimulating collagen production. The product also features a custom scent developed by Hilton herself, named Pink Sands, which includes notes of cassis, violet, and white leather—adding a touch of personal flair to the tanning experience.

💼 A Perfect Match of Creative Minds: Paris Hilton has been a fan of Tan-Luxe products for several years and expressed her enthusiasm for joining forces with the brand. “I’m an expert on getting tanned,

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Brand Ambassador 2 mins read

Gauri Khan Partners with Specta Quartz to Elevate Luxury Interiors

Specta Quartz Surfaces, a distinguished brand under ARL Infratech Ltd, is thrilled to announce celebrity interior designer Gauri Khan as its new brand ambassador. Known for her exquisite taste and transformative interior design projects for high-profile clients globally, Khan’s collaboration with Specta Quartz is poised to redefine luxury in interior spaces.

🇮🇹 Craftsmanship Meets Elegance: Leveraging cutting-edge technology from Breton, Italy, Specta Quartz Surfaces manufactures top-tier luxury stone surfaces known for their exceptional quality and innovative design. This partnership reflects the brand’s commitment to excellence and its ambition to lead the market with unique and durable quartz surfaces.

🎨 A Touch of Luxury: With Gauri Khan’s endorsement, Specta Quartz aims to enhance its visibility and appeal within the luxury interiors market. Khan’s renowned design expertise and her ability to blend modern aesthetics with timeless elegance make her the perfect voice for a brand that stands at

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