In the past week, a series of new campaigns have made one thing clear: the line between advertising and entertainment no longer exists. From Jeff Goldblum to Macaulay Culkin to Myles Garrett, brands are no longer merely borrowing celebrity faces—they’re…
Read MoreIn today’s brand economy, the celebrity isn’t just the face of a campaign — they are the campaign. The relationship between brands and celebrities now mirrors how a company works with traditional advertising agencies: a brand delegates creative, messaging, and…
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Water is the new tequila — and everyone from Logan Paul to Michelle Obama is trying to own your thirst.
Hydration used to be a functional category. PepsiCo built it with Gatorade. Coca-Cola responded with Powerade, then doubled down by…
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