Endorsement Deals

Comedian and actor Will Ferrell has teamed up with PayPal for the company’s biggest ad campaign to date. In a 60-second spot, Ferrell sings a playful rendition of Fleetwood Mac’s 1988 hit Everywhere to highlight the latest feature of the PayPal Debit Card, which can now be added to Apple Wallets for contactless payments at any location that accepts Apple Pay.

Campaign Details: The ad emphasizes the convenience of using PayPal’s services through Apple Wallet, blending Ferrell’s humor with a catchy song to create an engaging commercial. The campaign

October London has signed an exclusive endorsement deal with Plasencia Cigars, one of the world’s leading premium tobacco growers, established in 1865. Represented by Dennis Ashley III at Dash Media Partners, London will serve as the brand ambassador for Plasencia Cigars, bringing his love for cigars and music together in a unique collaboration.

Sip & Smoke Tour: As part of the partnership, October London will host the “Sip & Smoke” Cigar Lounge Series, a first-of-its-kind national tour that pairs live music, cocktails, and premium cigars. London, an avid cigar enthusiast, will curate the luxurious experiences with his signature “Old Soul” musical style and Plasencia’s finest cigar blends. These exclusive events will serve as the official after-party for his national concert tour, giving fans a one-of-a-kind experience blending music and cigar culture.

Career Highlights:

Movado has announced that Julianne Moore, Jessica Alba, and Ludacris are the newest brand ambassadors for the luxury watch company. The campaign, featuring the three high-profile celebrities, will be visible throughout the remainder of the year across television, digital, print media, and Movado’s social media platforms.

Campaign and Brand Legacy: Movado has a history of collaborating with influential figures in sports and entertainment. With an impressive roster of ambassadors that includes Pete Sampras, Tom Brady, Derek Jeter, Lily Collins, Amanda Seyfried, and Kerry Washington, Movado continues to align itself with iconic personalities who embody style, elegance, and success.

Julianne Moore’s Brand Endorsements: Academy Award-winning actress Julianne Moore brings her sophisticated presence to Movado. Known for her collaborations with major brands like L’Oréal

DJ and producer Peggy Gou has been announced as the new face of Stone Island, marking a significant milestone in her fashion career. Gou is featured in the latest installment of Stone Island’s ongoing “Community as a Form of Research” project, which originally kicked off in January. This iteration of the campaign boasts a star-studded lineup including iconic figures such as Liam Gallagher, actor Russell Tovey, and musician and skateboarder Sage Elsesser. Notably, Peggy Gou is the first female community member to be featured in a campaign by the brand, underscoring her unique influence in both the music and fashion industries.

Fashion Collaborations: Peggy Gou has previously collaborated with some of the most prestigious brands in the world, including Bulgari, Louis

Lee Jong Suk, one of South Korea’s most acclaimed actors, has been named a global ambassador for BOSS. This new partnership was announced by his agency, Ace Factory, and marks a significant milestone in his growing influence in the global fashion industry. As part of his new role, Lee Jong Suk recently participated in the “All-Star” campaign held in London, which promotes BOSS’s 2024 fall/winter collection.

Campaign Details: The “All-Star” campaign draws inspiration from CorpCore, emphasizing the idea that discovering one’s voice and embracing one’s role as their own “BOSS” is not a singular event but a lifelong journey. This message aligns perfectly with Lee Jong Suk’s own career trajectory, where he has continuously evolved and redefined his place in the entertainment industry. The campaign features a lineup of other prominent global figures, including soccer legend David