Endorsement Deals

Music 2 mins read

Omar Apollo Collaborates with Taco Bell to Launch Disha Hot Sauce

Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family’s secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of

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Music 2 mins read

Blu DeTiger Collaborates with Fender on First-Ever Artist Signature Bass

Bass virtuoso Blu DeTiger, who is repped by ALT:Vision, has teamed up with Fender for an exciting new product collaboration: her first-ever artist signature bass. Known for her viral bass covers and genre-blending musical style, Blu has rapidly gained recognition in the music world, culminating in the release of her debut album All I Ever Want is Everything and being featured on the cover of Forbes 30 Under 30 music list.

Product

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Film/TV 2 mins read

Jennifer Hudson Collaborates with Dawn on a New Campaign

Jennifer Hudson, represented by CAA, has teamed up with Dawn for a heartwarming new campaign featuring the brand’s iconic ducklings. The campaign, which launched recently, highlights Dawn’s commitment to wildlife rescue and features Hudson alongside the beloved ducklings that have become a staple of the brand’s identity.

Campaign Details: The campaign showcases how Dawn is used to clean and protect wildlife, with Hudson lending her star power to spread the message

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Campaigns 2 mins read

Doja Cat Collaborates with Brisk Iced Tea on New Campaign

Doja Cat has teamed up with Brisk Iced Tea for a new campaign that celebrates creativity and self-expression. Represented by CAA and managed by Good Day Management, Doja Cat is the first female artist to be rendered in clay for a Brisk campaign. This new initiative, launched on September 10, will run until December 15 across various social media platforms, including TikTok, Meta, Snapchat, and YouTube, and streaming on Vevo, Twitch,

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Endorsement Deals 1 mins read

Snoop Dogg and Patrick Mahomes Collaborate with T-Mobile on New Campaign

Snoop Dogg has teamed up with Kansas City Chiefs quarterback Patrick Mahomes for a new T-Mobile campaign, released Friday, promoting the company’s offers for the new iPhone 16. In the ads, Snoop Dogg provides playful commentary on Mahomes as he heads into a T-Mobile store to grab the latest iPhone. Popular streamer Kai Cenat also joins in, offering his own take on Mahomes’s shopping skills.

Snoop Dogg’s Brand

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Film/TV 1 mins read

Adriane Galisteu Becomes New Betano Ambassador in Brazil

Betano, one of the largest betting companies in Brazil, has announced TV host Adriane Galisteu as its newest brand ambassador. This comes after Betano renewed its sponsorship of the popular reality show A Fazenda for the third consecutive year, further solidifying its presence in the Brazilian market.

Career Highlights: Adriane Galisteu is one of Brazil’s most prominent TV personalities, with a career spanning over two decades. She first gained widespread attention in the 1990s as a model and actress, eventually transitioning into a successful television host. Galisteu has hosted several popular Brazilian TV programs, including Superpop and É Show, and she is best known today as the host of the long-running reality show A Fazenda, where she has gained an even larger following.

Brand Collaborations: Alongside her work with Betano, Galisteu has endorsed several other brands, including Brae Hair Care. Her influence and public appeal make her a sought-after ambassador for top-tier companies in Brazil,

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Campaigns 2 mins read

Martha Stewart Collaborates with Pure Leaf Iced Tea on New Campaign

Martha Stewart, the iconic lifestyle expert and businesswoman, has partnered with Pure Leaf Iced Tea for a playful new digital campaign. In the campaign, Stewart introduces her go-to solution for staying cool, calm, and collected: bottles of Pure Leaf Unsweetened Iced Tea, which she affectionately calls “Martha’s Little Helper.”

Campaign Details: Launched on Tuesday, the campaign offers a whimsical glimpse into Stewart’s meticulously curated world, where she humorously hides bottles of Pure Leaf in creative spots around her estate. Whether it’s

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Endorsement Deals 2 mins read

Central Cee Signs New Endorsement Deal with G-Shock

Central Cee has teamed up with G-Shock as their new European Brand Ambassador. The UK rapper’s influence extends well beyond music, making him a perfect fit for the iconic brand. In 2023, Central Cee became the first UK rapper to surpass 2 billion streams on Spotify, with over 7 billion global streams to date. His distinct style, laid-back persona, and undeniable musical talent have resonated with a new generation of fans, transcending into the worlds of fashion and culture.

Campaign Details: As part of this partnership, G-Shock is preparing to launch the GM-2110 collection, which will be revealed on September 26th. Central Cee’s collaboration with G-Shock reflects his growing presence in both music and fashion, as his influence continues to extend into multiple industries.

Career Highlights: Central Cee rose to fame with his breakout single Day in the Life in 2020, followed by hits like Loading and Obsessed with You, which helped solidify his status as one of the most exciting talents in UK rap. His 2022 mixtape

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Rock 2 mins read

Jack White Teams Up with Fender to Launch New Signature Guitars and Amp

Legendary musician Jack White has partnered with Fender to release a new line of signature guitars and an amplifier. The former White Stripes frontman and solo artist has designed two guitars and an amp in the Signature Jack White Collection, showcasing his personal style and vintage influences.

Signature Collection Details:

The Pano Verb Amplifier is inspired by White’s own vintage Vibrasonic and Vibroverb amps and will retail for £2,869.… Read More
Music 2 mins read

Post Malone Becomes An Investor in Poppi

Post Malone, the chart-topping rapper and singer-songwriter, has joined Poppi, the popular prebiotic soda brand, as an investor. Known for his distinctive style and wide appeal, Malone’s involvement with Poppi adds to his portfolio of brand partnerships, which also includes collaborations with Postmates, Raising Canes, HyperX, and Bud Light.

Career Highlights: Post Malone first gained international fame with his debut single White Iverson in 2015. Since then, he has become one of the most influential artists in the music industry, blending genres like hip-hop, rock, and pop. His albums Stoney (2016), Beerbongs & Bentleys (2018), Hollywood’s Bleeding (2019), and Twelve Carat Toothache (2022) have all topped charts worldwide, featuring numerous multi-platinum hits such as Rockstar,

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Film/TV 2 mins read

Nico Parker Signs New Endorsement Deal with Lancôme

Nico Parker, the 19-year-old British actress, has been named the newest global brand ambassador for Lancôme, making her the youngest to ever hold the title. Represented by WME and with her PR managed by Independent PR, Parker adds this prestigious beauty endorsement to her growing list of achievements. She has previously worked with luxury fashion house Loewe.

Career Highlights: Parker

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Film/TV 2 mins read

Chinese Actress Tang Wei Signs New Endorsement Deal with Burberry Beauty

Chinese actress Tang Wei has been named the new ambassador for Burberry Beauty, expanding her partnership with the British fashion brand after being appointed as its global brand ambassador in late November.

Campaign Overview: As part of her new role, Tang will front Burberry Beauty campaigns for its Beyond Wear makeup line, known for its long-lasting formula with Trench Protection technology, and the Burberry Goddess fragrance. This endorsement highlights her growing influence in the fashion and beauty industry as she officially becomes a Burberry Beauty ambassador this month. Tang Wei joins an impressive roster of Burberry ambassadors, including actors Adam Driver and Emma Mackey.

Career Highlights: Tang Wei is best known for her powerful performances in critically acclaimed films such as Late Autumn and Decision to Leave, the latter earning her global recognition for her nuanced portrayal. Her role in Decision to Leave further

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Endorsement Deals 2 mins read

Tyla, Central Cee, Don Toliver, and LISA Collaborate with BOSE in New Campaign

Top artists Tyla, Central Cee, Don Toliver, and LISA have teamed up with BOSE for the company’s latest campaign, “Hear it all. All the time.” Created by Partners in Crime Creative, the 30-second film takes viewers behind the scenes as these stars use Bose Ultra Earbuds to prepare for their performances and enjoy their downtime.

Campaign Overview: The ad gives a glimpse into each artist’s life, starting with Tyla in her dressing room, listening to music while getting styled for her show. Central Cee is seen relaxing in a hotel room with a cup of tea, enjoying music through his earbuds during his downtime. Don Toliver, on the other hand, is shown chilling with friends on his tour bus, embodying the relaxed yet engaging sound experience provided by Bose. The final scene features LISA, preparing for her rehearsals while

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Film/TV 2 mins read

Margot Robbie Becomes the New Face of Chanel No.5

Margot Robbie has been announced as the new face of Chanel No.5, continuing her longstanding relationship with the iconic French fashion house. The full campaign featuring Robbie will be revealed in October, and it marks another milestone in her ongoing collaboration with Chanel, where she has been an ambassador since 2018. Previously, Robbie has starred in beauty campaigns for Chanel, including the promotion of the Nuit Blanche lipstick line.

Chanel No.5 Legacy: Originally launched in 1921, Chanel No.5 remains one of the world’s most iconic fragrances. Over the years, the scent has evolved, with variations like No.5 L’Eau offering a fresher, lighter version. Margot Robbie takes over the ambassadorial role from French actress Marion Cotillard, who had represented the perfume since 2020. The legacy of Chanel No.5 includes a list of high-profile ambassadors, such as Australian actress Nicole

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Film/TV 1 mins read

Cara Delevingne Signs New Endorsement Deal with L’Oréal Paris

Global beauty brand L’Oréal Paris has named British supermodel, actress, and activist Cara Delevingne as its latest ambassador. Delevingne’s appointment aligns with her growing influence in both the fashion and entertainment industries, as well as her activism for mental health and LGBTQ+ rights.

Career Highlights: Cara Delevingne has had an impressive career, starting as one of the most sought-after supermodels of her generation, walking the runway for top fashion houses such as Chanel, Burberry, and Dior. Her transition into acting has been equally successful, with roles in films such as Suicide Squad (2016), Valerian and the City of a Thousand Planets (2017), and Carnival Row (2019-2023). In 2024, Delevingne made her stage debut as Sally Bowles in the critically acclaimed West End revival of Cabaret.

Past Brand Collaborations: Delevingne has worked with a variety of luxury and global brands, including Dior, Calvin

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Campaigns 2 mins read

Jason Kelce Collaborates with Campbell’s Chunky for New Campaign

Philadelphia Eagles center Jason Kelce has teamed up once again with Campbell’s Chunky Soup for their latest campaign, which highlights the brand’s beefy, protein-packed soups. Alongside New York Giants defensive tackle Dexter Lawrence, Kelce brings his signature humor and larger-than-life persona to a series of ads showcasing the savory appeal of Campbell’s Chunky soups.

Campaign Details: In one of the standout spots, Kelce leans into cozy vibes, lounging on a bearskin rug in front of a roaring fireplace, dressed in a

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Music 2 mins read

Flavor Flav Collaborates with Smartfood on New Campaign

Hip-hop icon Flavor Flav has teamed up with Smartfood for a new campaign promoting their Flavor You Can Feel Good About initiative. In the 30-second spot, Flav appears as the “Flavor Genie” – a shrunken version of himself riding a wave of yellow flavor dust inside a bag of Smartfood popcorn. Greeted with his famous “Yeah, boi” exclamation, the commercial is both fun and nostalgic, bringing Flavor Flav’s larger-than-life personality to the forefront of the campaign.

Campaign Overview: The ad highlights Smartfood’s focus on delivering

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Endorsement Deals 2 mins read

Will Ferrell Collaborates with PayPal on New Campaign

Comedian and actor Will Ferrell has teamed up with PayPal for the company’s biggest ad campaign to date. In a 60-second spot, Ferrell sings a playful rendition of Fleetwood Mac’s 1988 hit Everywhere to highlight the latest feature of the PayPal Debit Card, which can now be added to Apple Wallets for contactless payments at any location that accepts Apple Pay.

Campaign Details: The ad emphasizes the convenience of using PayPal’s services through Apple Wallet, blending Ferrell’s humor with a catchy song to create an engaging commercial. The campaign

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Music 2 mins read

Sabrina Carpenter Signs New Endorsement Deal with Redken

Sabrina Carpenter has officially signed on as Redken’s first-ever celebrity ambassador, marking a significant moment for both the star and the brand. The partnership aligns perfectly with Carpenter’s influence, not only due to the success of her latest album Short n’ Sweet, which debuted at the top of the Billboard charts, but also because of her viral curtain bangs hairstyle that has been trending in searches throughout 2024. In January, Google Trends reported that Carpenter had the “top trending bangs of the month” for December, and by March, searches

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Football 2 mins read

Brock Purdy Collaborates with Applebee’s on New Campaign

NFL quarterback Brock Purdy, represented by Range Media Partners, has teamed up with Applebee’s for a fun new advertising campaign. Fresh off his recent endorsement deal with Ariat International, Purdy brings his charisma and humor to the restaurant chain’s latest campaign.

Campaign Details: In the ad, Purdy takes on a playful role, asking a table of diners for their order and running off to grab boneless wings. Preparing to make a quarterback-style throw

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