Endorsement Deals Archives - Page 6 of 48

Basketball 2 mins read

Cameron Brink Promotes Delta Airlines One Lounge at LAX

WNBA star Cameron Brink recently promoted Delta Airlines’ new One Lounge at LAX, joining the ribbon-cutting event for the grand opening. Brink, who has over 1.3 million followers on Instagram, showcased the airline’s luxurious new lounge on her social media, where she highlighted the event and her involvement. Brink has previously collaborated with other major brands, including Mattress Firm, Bumble, and SKIMS, demonstrating her growing presence both on and off the court.

Career Highlights:Cameron Brink has quickly risen to prominence as one of the most exciting young talents in women’s basketball. A standout forward, she played a key role at Stanford University, leading her team to an NCAA Championship in 2021. Known for her dominant presence on both ends of the floor, Brink’s defensive prowess and rebounding ability have made her a force to be reckoned with. She was named a two-time All-American and has consistently been a top performer throughout her college career.

Brink’s skillset, work ethic, and leadership have made her one of the brightest prospects in the WNBA. Her performances

Hip-Hop 2 mins read

Vince Staples Stars in Jayson Tatum’s New Jordan Sneaker Ad

Long Beach rapper Vince Staples brings his signature humor to Jayson Tatum’s new Jordan sneaker ad, playing a modern-day Mars Blackmon to the NBA star’s Michael Jordan. The 25-second clip, which premiered on Instagram on October 10, channels the iconic style of the classic Michael Jordan and Spike Lee sneaker commercials from the late ’80s and early ’90s.

In the ad, Staples humorously pesters the Boston Celtics forward to discuss the features of his new Tatum 3 signature sneaker. “Ayo! It’s a shoe commercial, we gotta talk about the shoe,” Staples insists, interrupting Tatum’s basketball drills. As Tatum continues to ignore him, Staples presses further: “Tell me about the foam that — what’s the foam you were talking about earlier? Aye, look. I’m really not trying to bother you, dawg, but we gotta talk about the shoe. Talk about the tech benefits!”

After a few moments of playful frustration, Tatum finally turns around, only to ask, “Tech benefits?” Staples then humorously vents his frustration to the camera, saying, “Fuck the tech

Hip-Hop 2 mins read

Rapper Chip Collaborates with Old Spice on New Campaign

British rapper Chip has teamed up with Old Spice for their latest campaign, creating an exclusive track and video titled Big Man Ting for the iconic grooming brand. In the vibrant two-minute video, Chip – whose real name is Jahmaal Noel Fyffe – delivers witty and charismatic lyrics like “What’s that whiff? Smelt you approaching,” all while aboard a large boat bathed in vivid red lighting. The video will be featured in 20-second and six-second cut-downs across TikTok and YouTube, further engaging Chip’s wide fanbase and new audiences. The campaign will also be supported

Brand Ambassador 2 mins read

Charles Leclerc Signs New Endorsement Deal with PUMA

PUMA has announced Formula 1 star Charles Leclerc as its newest brand ambassador, solidifying a strategic partnership that merges motorsport with fashion. The collaboration is set to boost awareness for PUMA, connecting with fans of both high-performance motorsport and cutting-edge fashion. As part of the deal, Leclerc will feature prominently in high-profile PUMA collections, particularly focusing on the PUMA Motorsport line for Scuderia Ferrari, showcased across global platforms.

Career Highlights:Leclerc, widely regarded as one of Formula 1’s most talented young drivers, has had an impressive career with Ferrari since joining the team in 2019. Among his most memorable achievements are his two iconic victories: first at the Monaco Grand Prix, his home race, where he thrilled local fans with a commanding win, and later at the famed Monza circuit, known as the “Temple of Speed,” where he claimed a memorable victory in front of Ferrari’s passionate Tifosi. These wins marked significant milestones in his career, cementing his place as a formidable competitor

Endorsement Deals 2 mins read

Demi Lovato Signs New Endorsement Deal with Bella Kitchenware

Pop superstar and actress Demi Lovato has been named the new brand ambassador for Bella, an affordable kitchenware brand known for its stylish and functional products. As part of her partnership with Bella, Lovato debuted the brand’s innovative Fits-Anywhere collection, which features appliances in signature colors like Oatmilk, Plum, and Surf. Lovato will also star in a “360-degree media campaign” directed by Maca Rubio, bringing her star power to the forefront of the brand’s latest launch.

About the Fits-Anywhere Collection:Bella’s

Sports 2 mins read

Seattle Seahawks Wide Receiver DK Metcalf Joins ZICO Coconut Water as Brand Ambassador and Investor

Seattle Seahawks wide receiver DK Metcalf has partnered with ZICO Coconut Water as both a brand ambassador and investor, adding to his growing list of business ventures. Represented by SMAC Entertainment, Metcalf joins other high-profile athletes such as Naomi Osaka, NBA’s Malik Monk, and MLB’s Taijuan Walker as part of ZICO’s roster of investors and ambassadors. This partnership reflects Metcalf’s expanding influence beyond the football field, where he has become known for both his athletic prowess and his growing involvement in the business world.

In addition to his role with ZICO, Metcalf is an investor in several other companies, including Crosschq, a talent intelligence platform, Dapper Labs, the creators of NBA Top Shot, and

Sports 2 mins read

Naomi Osaka Named Maybelline New York’s First-Ever Brave Together Global Ambassador

Tennis champion and mental health advocate Naomi Osaka has been named Maybelline New York’s first-ever Brave Together global ambassador, marking a significant new partnership between the beauty brand and the athlete. As part of this collaboration, Osaka will lend her voice and personal connection to the Brave Together program, which is dedicated to making one-to-one support for anxiety and depression accessible to all. This aligns perfectly with Osaka’s ongoing advocacy for mental health awareness.

To launch her role as ambassador, Osaka will star in a new creative campaign debuting on World Mental Health Day. The campaign takes a magical realism approach, showcasing Osaka as she uses her tennis skills to create a positive impact. The goal of the campaign is to empower young people worldwide to be brave, prioritize their mental health, and ask for help when needed.

Career Highlights and Advocacy: Naomi Osaka is one of the most accomplished athletes of her generation, known for her groundbreaking achievements on the tennis court as well as her outspoken

Music 2 mins read

Raye Signs New Endorsement Deal with Dyson

London-based singer-songwriter Raye has signed a new global endorsement deal with Dyson, becoming the brand’s latest ambassador. This collaboration coincides with Dyson’s recent push into the audio market with the release of its OnTrac headphones. Though a surprising partnership at first glance, it aligns with both Dyson’s innovative spirit and Raye’s global influence in music and fashion.

Career Highlights:Raye first gained attention as a 17-year-old in 2014, quickly earning recognition for her powerful voice and ability to blend genres like pop, R&B,

Endorsement Deals 2 mins read

Lexie Hull and Paul George Named Brand Ambassadors for Gordon Hayward’s FORM

WNBA player Lexie Hull has been announced as a brand ambassador for FORM, joining nine-time NBA All-Star Paul George in promoting the innovative basketball training tool. FORM was co-founded by NBA All-Star Gordon Hayward and his former Butler University teammate and Assistant Coach, Emerson Kampen. The patented tool is designed to help basketball players of all ages and skill levels improve their shooting technique through its unique flat-sided shape, which guides proper hand placement and promotes elbow-wrist alignment. This design helps players develop the muscle memory required for consistent, effective shooting.

Lexie Hull’s Brand Collaborations: In addition to her partnership with FORM, Lexie Hull has worked with other prominent brands, including SweetGreen and Lightbox Jewelry, further showcasing her appeal and marketability as a professional athlete. Hull, who plays for the Indiana Fever in

Sports 2 mins read

Conor McGregor Signs New Endorsement Deal with Bucked Up

MMA superstar Conor McGregor has signed an endorsement deal with Bucked Up, becoming the brand’s newest ambassador. As part of this collaboration, McGregor has worked with the company to develop two new energy drink flavors: Notorious Buck Irish Apple and Orange. The partnership also includes plans for future workout supplements, further expanding McGregor’s influence in the fitness and wellness space.

Career Highlights: McGregor, known for his charismatic personality and knockout power, rose to international fame as a UFC fighter. He made history by becoming the first fighter to hold two UFC titles simultaneously in different weight divisions—featherweight and lightweight. McGregor has been involved in several iconic fights, including his match against Floyd Mayweather in a highly publicized boxing bout in 2017.

Business Ventures: Beyond his fighting career, McGregor has expanded his empire into various business ventures. He is the founder of Proper No. Twelve Irish Whiskey, which quickly became a commercial success

Basketball 1 mins read

Tyrese Haliburton Signs New Endorsement Deal with PUMA

Indiana Pacers star Tyrese Haliburton has signed a new endorsement deal with PUMA, marking a significant move from his previous deal with Nike. The new partnership is expected to position Haliburton as one of the faces of PUMA Basketball, a title currently held by LaMelo Ball of the Charlotte Hornets. With LaMelo receiving multiple signature models and lifestyle shoes, Haliburton’s role is anticipated to expand with similar high-profile branding efforts from PUMA.

Previous Nike Partnership: Haliburton initially signed with Nike when he entered the NBA in 2020. While he did not receive a signature shoe with Nike, he was one of the faces of the brand’s GT Cut line, joining prominent players like Domantas Sabonis and Jrue Holiday.

This new PUMA deal represents a major step forward for Haliburton, as he continues to build his presence both on and off the court.

Valentino Beauty Names Charli XCX as US Brand Ambassador

Valentino Beauty has announced Charli XCX as its latest US ambassador, coinciding with the launch of the brand’s Spike Valentino Buttery Matte Lip Color. The singer’s growing list of beauty partnerships this year includes collaborations with skincare brands Laneige and K18.

Ambassadorships and Collaborations: By joining Valentino Beauty, Charli XCX is now part of a prestigious roster of ambassadors that includes actress Florence Pugh and actor-singer Tan Jianci, who represents the brand in China.

Career Highlights: Charli XCX has made a major impact on the music scene, known for her genre-defying pop sound and hit songs like Boom Clap, Boys, and Vroom Vroom. In addition to her music career, she has been a trailblazer in the fashion and beauty space, continually expanding her influence with high-profile brand partnerships.

With this new collaboration, Charli XCX further solidifies her presence in the beauty industry, contributing to Valentino’s ever-evolving brand image.

Sarah Michelle Gellar Collaborates with Philosophy on New Campaign

Sarah Michelle Gellar, best known for her iconic role as Buffy the Vampire Slayer, has partnered with skincare brand Philosophy for the launch of its new Ultimate Miracle Worker Face & Neck Cream. Represented by CAA and Linden Entertainment, Gellar stars in a unique horror-themed campaign that addresses concerns about using retinol in skincare routines. The campaign includes a short horror film directed by Joe Pernice and filmed by renowned horror Director of Photography Jason Krangel, perfectly aligning with Gellar’s association with

Endorsement Deals 2 mins read

Maxx Crosby Named Brand Ambassador of Saxx Underwear

Las Vegas Raiders defensive end Maxx Crosby has been announced as the new brand ambassador for Saxx Underwear. Represented by Wasserman, Crosby will appear in ads for the brand and take on a key role in their college football-focused NIL (Name, Image, and Likeness) campaign.

Campaign Overview: Building on Saxx’s 2022 campaign, which featured top college pass rushers and raised funds for the Testicular Cancer Foundation, Crosby will identify standout college athletes known for their sacking abilities. Each player selected for the All-Saxx Conference will receive a personal message from Crosby, a package of Saxx products, and monetary compensation. For every sack these players achieve, Saxx will continue its $1,000 donation to the Testicular Cancer Foundation.

Multiyear Partnership: As part of the deal, Saxx Underwear will become the official sponsor of “The Rush with Maxx Crosby,” a podcast and YouTube show co-hosted by Crosby. Additionally, Saxx will be the exclusive underwear provider of the Sack Summit, an offseason

Music 2 mins read

Olivia Rodrigo Collaborates with Sony to Launch New LinkBuds Colorway

Global pop star Olivia Rodrigo has teamed up with tech giant Sony to launch a new colorway for their latest LinkBuds collection. As part of the collaboration, the two new models, LinkBuds Fit and LinkBuds Open, are released in Rodrigo’s signature violet colorway. These new earbuds feature light Air Fitting Supporters, ensuring all-day comfort, no matter the wearer’s lifestyle.

Custom Design and Features: Rodrigo, alongside her producer Dan Nigro, played an active role in designing the earbuds, offering custom EQ settings and a special

Film/TV 2 mins read

Lupita Nyong’o Named Global Brand Ambassador for Chanel

Oscar-winning actress and producer Lupita Nyong’o has been announced as Chanel’s new global brand ambassador. Represented by CAA, Nyong’o has been a friend of the Chanel house for over a decade, frequently gracing red carpets in Chanel’s iconic designs.

Career Highlights: Nyong’o burst onto the global stage with her Academy Award-winning performance in 12 Years a Slave, earning her the Oscar for Best Supporting Actress. Since then, she has starred in major blockbusters, including Black Panther, the Star Wars saga, and her most recent project, A Quiet Place: Day One. At the 2023 Toronto International Film Festival, she voiced the lead character in DreamWorks Animation’s The Wild Robot.

Nyong’o also recently launched her weekly podcast, Mind Your Own, which highlights the stories of African people worldwide in search of love, family, and new beginnings. Next year, she will return to the stage in Twelfth Night

Brand Ambassador 1 mins read

Kate McKinnon Joins Philips Sonicare as Brand Ambassador

Actress and comedian Kate McKinnon has been announced as the latest brand ambassador for Philips Sonicare, starring in a humorous new campaign. McKinnon, who is represented by CAA and Artists First, continues her streak of comedic advertising following her partnership with Hellmann’s earlier this year.

In the campaign video titled Sonicare Switch, McKinnon plays the mythical Susan Toothbrush, a quirky character who magically appears in people’s bathrooms to help them make better oral healthcare decisions. In the spot, Susan Toothbrush hilariously criticizes a man’s outdated toothbrush, calling it an “ancient bristle-stick” just as he prepares for a job interview.

The campaign will be distributed widely through various platforms including social media, retail stores, linear TV, and programmatic video on YouTube, Prime Video, Meta, TikTok,

Endorsement Deals 1 mins read

Lauren London, Mookie Betts, and Pusha T Collaborate with LEGO on New Campaign

LEGO has launched its Touch of Gold initiative, a campaign that celebrates influential Black figures in creative spaces, featuring Los Angeles Dodgers outfielder Mookie Betts, actress Lauren London, and rapper Pusha T alongside their families. The campaign showcases each star at home, highlighting the creative ways they build connections with their children through LEGO.

Campaign Overview:

Mookie Betts is seen building LEGO flowers outdoors with his wife and two children, emphasizing the importance of family time and creativity in their backyard. Lauren London, known for her role in ATL, invites her little ones into a colorful playroom filled with LEGO bricks, where they unleash their imaginations with animals and spaceships. Pusha T, the renowned Virginia rapper, takes his family into… Read More

Endorsement Deals 2 mins read

Breanna Stewart Collaborates with Ally on New Campaign

WNBA star Breanna Stewart has teamed up with Ally Financial for their latest ad campaign. In the ad, Stewart answers a range of questions, including whether she sees herself as a spender or saver (she admits she’s more of a spender) and shares her guilty pleasure—shopping. The campaign also focuses on financial advice, with Stewart offering viewers relatable insights into her personal financial journey.

Ally’s Commitment to Women’s Sports: In addition to the campaign, Ally Financial announced in July that it has added Unrivaled, a 3-on-3 women’s basketball league co-founded by Stewart and fellow WNBA star Napheesa Collier, to its women’s sports portfolio. When Unrivaled officially launches in 2025, Ally will be the league’s founding partner and jersey sponsor, further highlighting its dedication to empowering women in sports.

Breanna Stewart’s Career: Stewart, repped by Wasserman, is one of the most successful and versatile

Data Insights 2 mins read

Mid-Year 2024: How Artists are Dominating the Global Brand Endorsement Landscape

In the first half of 2024, Filipino girl group BINI has dominated the endorsement landscape, securing an impressive seven deals with brands like Jollibee, Keds, Shopee, and POND’S. Their position at the top highlights their growing influence in both the entertainment and advertising worlds, particularly in Southeast Asia, where they are becoming key figures in brand representation.

This trend is also showcasing the diversity of brand partnerships that these artists are engaging in. Ama Lou, for instance, is working with fashion giants like H&M and TUMI, while Saweetie has partnered with brands in the food and beverage sector such as Postmates

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Endorsement Deals