Endorsement Deals

Campaigns 2 mins read

Tate McRae Joins SKIMS for Holiday Campaign

Pop sensation and dancer Tate McRae has partnered with SKIMS for its highly anticipated holiday campaign, showcasing the brand’s winter releases in cozy and chic looks. McRae, known for her raw, relatable songwriting and powerful dance performances, is featured in SKIMS' "sexiest holiday campaign yet," captured by renowned director Harmony Korine. She appears in a Pointelle Sweater set, Stretch Lace Teddy, and Faux-fur Boots, adding her unique style to SKIMS’ winter-ready collection.

Career Highlights: McRae rose to fame as a young dancer on So You Think You Can Dance before her music career took off with her viral single you broke me first in 2020, which has since amassed billions of streams. Her debut album, I Used to Think I Could Fly (2022), was a commercial success, topping charts globally. This year, she continued her ascent with Think Later, her sophomore album, which debuted in the Billboard Top 10 and includes the hit single greedy, a track that has

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Music 2 mins read

Gracie Abrams Becomes New Brand Ambassador for Chanel Coco Crush

Singer-songwriter Gracie Abrams has been announced as the new face of Chanel's Coco Crush campaign. Known for her deeply personal songwriting and rising influence in pop music, Abrams is also currently on tour as the opening act for Taylor Swift's The Eras Tour, captivating audiences worldwide with her emotive performances. Her partnership with Chanel adds to her growing presence in the fashion world, joining a roster of luxury brand endorsements, including Pandora and TUMI.

Career Highlights: Abrams, the daughter of filmmaker J.J. Abrams, began her music journey with her debut EP, Minor, in 2020, which included introspective tracks like “Long Sleeves” and “Friend.” She followed up with her EP This Is What It Feels Like in 2021, co-writing with Aaron Dessner from The National, known for his collaborations with Taylor Swift. Her debut album, Good Riddance (2023), garnered critical acclaim and even led to a Grammy nomination for Best New Artist in 2024.

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Music 2 mins read

Charli XCX Signs A New Endorsement Deal With Converse

British pop innovator Charli XCX has joined forces with Converse as the newest face of the brand, stepping into the footwear industry with this exciting partnership. Known for her genre-defying pop sound and bold “brat pop” persona, Charli XCX brings her unique style to the brand, joining other artists and athletes who have represented Converse, such as Billie Eilish, Tyler, the Creator, and Shai Gilgeous-Alexander. Recently, Charli XCX has also worked with brands like Laneige, K18, and Valentino Beauty, further extending her influence in fashion and beauty.

Career

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Sports 2 mins read

Simone Biles Collaborates with Barefoot Wine for NFL Campaign

Iconic gymnast Simone Biles has teamed up with Barefoot Wine, America’s most awarded wine brand, for an NFL campaign that offers fans an exclusive chance to watch the Green Bay vs. Chicago rivalry game with her. As Barefoot's newest ambassador, Biles will host one lucky fan and their friends in the brand’s “BandWAGon Box” suite on November 17, complete with pregame sideline access. This partnership brings together Biles' renowned fan engagement with Barefoot's role as the NFL’s official wine sponsor, creating a memorable experience for fans.

Career Achievements: Simone Biles is the most decorated gymnast in history, with 11 Olympic and 30 World Championship medals. Her achievements include a record seven Olympic golds and six all-around world titles, underscoring her unparalleled skill and longevity in the sport. At the 2024 Paris Olympics, she solidified her legacy by winning multiple medals, including her seventh Olympic gold, with standout performances on vault and beam. Biles' recent

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Basketball 2 mins read

Allisha Gray Partners with SonderMind for Mental Health Awareness

WNBA All-Star and Atlanta Dream guard Allisha Gray has joined forces with SonderMind to promote accessible mental health support. In a recent social media post, Gray highlighted SonderMind's mission to connect individuals with therapists who understand unique aspects of their identity, such as race, gender, and language preferences.

Career Highlights: Gray has established herself as a standout talent in the WNBA since being named Rookie of the Year in 2017 with the Dallas Wings. Recently, she achieved career highs with the Atlanta Dream, averaging 17.9 points, 5.2 rebounds, and 3.5 assists per game in the 2023 season, leading her team to the playoffs. Known for her two-way play, Gray combines scoring, defense, and rebounding, and her on-court leadership has been pivotal for Atlanta.

In July 2024, Gray made history at the WNBA All-Star weekend by becoming the first player ever to win both the Skills Challenge and the Starry 3-Point Contest. Additionally,

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Film/TV 2 mins read

Naomi Watts Signs New Endorsement Deal with Coyuchi

Oscar-nominated actress Naomi Watts has been named the first-ever brand ambassador for Coyuchi, a maker of organic home goods that embody conscious luxury. Known for its dedication to sustainability and quality, Coyuchi has tapped Watts to represent the brand as it continues to pioneer eco-friendly home products. This partnership further highlights Watts' commitment to sustainability and wellness, which aligns perfectly with the brand's values.

Career Highlights: Naomi Watts has had an illustrious acting career spanning decades, with notable roles in critically acclaimed films such as Mulholland Drive (2001), The Ring (2002), and 21 Grams (2003), the latter earning her an Academy Award nomination. She followed this success with another Oscar nomination for her performance in The Impossible (2012).

In recent years, Watts has remained active in both film and television. She starred in the Netflix thriller The Watcher

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Music 2 mins read

Raye Teams Up with Nintendo for New TV Advert Featuring Her Sisters

https://www.youtube.com/watch?v=GLoE6h1jXYU

Brit Award-winning singer-songwriter Raye has joined forces with Nintendo to star in a new TV commercial, highlighting her passion for gaming. In the advert, Raye is seen playing Animal Crossing: New Horizons to unwind after a concert, before gathering with her real-life sisters—Abby, Lauren, and Katelyn—for a fun session of Mario Kart 8 Deluxe. As an avid gamer, this collaboration brings Raye’s love for both music and gaming to the forefront, making the advert an exciting campaign for Nintendo.

Career Highlights: Raye has rapidly ascended the music industry

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Sports 1 mins read

Matas Buzelis Signs Multi-Year Endorsement Deal with Reebok

Chicago Bulls rookie Matas Buzelis, who is repped by Excel Sports, has signed a multi-year endorsement deal with Reebok. Known for his impressive high school basketball career and his rising potential in the NBA, Buzelis joins a growing roster of athletes under Reebok Basketball, which is headed by NBA legend Shaquille O'Neal, the brand's President of Basketball.

Reebok's Growing Hoops Roster: Buzelis now stands alongside notable athletes such as WNBA players Angel Reese and Lexie Brown. This partnership signals Reebok's focus on building a roster of dynamic young talent and elevating its presence in both performance and lifestyle basketball.

Brand

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Basketball 2 mins read

Jalen Brunson Signs Multiyear Endorsement Deal with BodyArmor

New York Knicks point guard Jalen Brunson has signed a multiyear endorsement deal with BodyArmor, further expanding the brand's roster of athletes. The sports drink company will feature Brunson prominently in its upcoming social media and out-of-home advertising campaigns. The campaign is set to celebrate Brunson’s rise from his high school days, through his championship run at Villanova, and into his successful NBA career.

BodyArmor’s Expanding Roster: Brunson joins a list of notable NBA stars already working with BodyArmor, including Donovan Mitchell of the Cleveland Cavaliers and Trae Young of the Atlanta Hawks. The brand has a diverse roster of athletes across the NBA, WNBA, NHL, NFL, and MLB, further solidifying its presence in the sports world.

New York Connection:

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Campaigns 2 mins read

Megan Thee Stallion Collaborates with True Religion for Holiday Campaign

Three-time Grammy-winning rapper Megan Thee Stallion has signed on as the face of True Religion’s latest holiday campaign. Known for her dynamic presence in both music and fashion, Megan joins True Religion in a collaboration that also features rapper Hunxho. This campaign represents a significant moment for the brand, as it takes a 360-degree approach to reach its audience across multiple platforms.

Campaign and Marketing Approach: The holiday campaign, which debuts on Tuesday, will extend beyond traditional advertising. It includes out-of-home marketing, a social media takeover by influencer Dudette, and holiday-inspired Q&A sessions featured on True Religion’s website and app. Additionally, paid content will be visible on CTV television, YouTube, Reddit, TikTok, Instagram, Pinterest, Facebook, and across various audio platforms, ensuring wide coverage across digital and social media spaces.

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