Endorsement Deals

Campaigns 2 mins read

Snoop Dogg Turns “Smokesman” for Solo Stove in Clever Campaign

In a surprising twist, Snoop Dogg, the iconic rapper and known marijuana connoisseur, has teamed up with Solo Stove as their official “smokesman.” This unexpected partnership was unveiled following a cryptic announcement by the rapper, which left fans speculating about a significant lifestyle change.

🚭 A Tease Turned Reveal: Snoop Dogg’s Nov. 16 declaration of “giving up smoke” initially sent shockwaves through his fanbase, leading many to believe he was referring to his famed pot usage. However, this clever play on words was a strategic buildup to his collaboration with Solo Stove, the brand known for its innovative smokeless fire pit.

📱 Social Media Buzz: The reveal was made via an Instagram video, where Snoop Dogg humorously clarified the ambiguity of his previous statement. “I’m giving up smoke. I know what you’re thinking: ‘Snoop, smoke is kind of your whole thing.’ But I’m done with it,” he said, before revealing the Solo Stove as his new smokeless alternative.

🔥 Solo Stove’s Smokeless Solution: The video cleverly transitions to showcase

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Campaigns 1 mins read

Ludacris, Jimmy Fallon, and Caitlin Clark Shine in State Farm’s New Campaign

State Farm has launched its biggest creative campaign since 2020, titled “The Right Kind of Magic.” This new initiative brings together a trio of stars: rapper and actor Ludacris, talk show host Jimmy Fallon, and college basketball sensation Caitlin Clark, each adding their unique flair to the brand’s time-honored message.

🎶 A Nostalgic Jingle with a Modern Twist: At the heart of the campaign is the iconic “Like a Good Neighbor” jingle, a staple of State Farm’s identity. This familiar tune is coupled with the renewed appeal of Jake from State Farm, a mascot who has garnered a significant fan base since his reintroduction three years ago.

🌟 Star-Powered Collaboration: Ludacris and Jimmy Fallon bring their star power and widespread appeal to the campaign, while Caitlin Clark, a rising name in college basketball, represents a groundbreaking move in the name, image, and likeness (NIL) sphere for State Farm. This collaboration marks the beginning of longer-term

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Brand Ambassador 2 mins read

Lourdes Leon Joins Coca-Cola for Futuristic Flavor Campaign

Lourdes Leon, the multifaceted American model and singer, and notably, Madonna’s daughter, has stepped into the limelight with Coca-Cola, starring in a captivating new campaign. This collaboration introduces the world to Coca-Cola’s innovative limited-edition flavor, Coca‑Cola Y3000 Zero Sugar.

🚀 A Glimpse into the Future with Coca‑Cola Y3000: Embracing a futuristic theme, the Coca‑Cola Y3000 Zero Sugar campaign, featuring Lourdes Leon, symbolizes a bold step into the next era of soft drink flavors. The campaign is set to capture the imagination of consumers, offering a taste of the future in the present.

🎥 From Music Royalty to Brand Ambassador: Lourdes Leon, carving her own path in the worlds of music and fashion, brings a unique blend of charisma and contemporary style to the campaign. Her involvement signifies Coca-Cola’s commitment to staying relevant and appealing to a new generation of consumers.

🌐 A Modern Twist on a Classic Brand: Coca-Cola’s decision to tap Leon for its latest

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Brand Ambassador 2 mins read

RZA Heats Up the Flavor Game with Ballentine and Flying Goose Collaboration

RZA, the iconic member of the legendary Wu-Tang Clan, is spicing up the culinary world with a fiery collaboration. The music maestro has teamed up with whisky connoisseur Ballentine and renowned hot sauce brand Flying Goose to launch a limited edition sriracha sauce.

🔥 A Blend of Beats and Heat: This unique collaboration unites the worlds of music, whisky, and culinary arts, showcasing RZA’s versatility and creativity beyond the realm of hip-hop. The limited edition sriracha sauce is set to tantalize taste buds with its unique blend of flavors, capturing the essence of all three collaborating entities.

🥃 Whisky Infused Spice: Ballentine, known for its rich and smooth whisky, adds a distinct depth to the sriracha sauce, creating a fusion of warm, smoky undertones. This collaboration highlights the innovative potential of blending traditional whisky-making with contemporary culinary trends.

🐔 Flying Goose’s Expertise: Flying Goose, a brand celebrated for its authentic and bold hot sauces, brings its expertise in crafting spicy condiments to the table. Their collaboration with

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Brand Ambassador 2 mins read

DJ David Guetta Mixes It Up with Lyre’s Non-Alcoholic Spirits

World-renowned DJ David Guetta is spinning into a new realm, joining forces with Lyre’s, the celebrated non-alcoholic spirits brand, as their global brand ambassador. This partnership, exclusively revealed by Drinks International, marks Guetta’s first foray into the non-alcoholic spirit market.

🎶 A Harmonious Collaboration: The global partnership between Guetta and Lyre’s stems from a shared vision of offering premium non-alcoholic options, blending the electrifying world of music with the evolving landscape of non-alcoholic beverages.

🌐 Carl Hartmann on the Partnership: Carl Hartmann, Lyre’s co-founder, is thrilled about this collaboration. “With David’s worldwide following, performing at top nightclubs and festivals, we’re excited to introduce Lyre’s onto menus globally,” Hartmann said. This move is set to provide health-conscious alternatives to partygoers and music enthusiasts around the world.

🍹 Lyre’s Global Reach: Launched in the Middle East in 2022, Lyre’s has expanded its presence to over 40 markets worldwide. The brand offers

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Digital 1 mins read

Harris Reed: Dyson’s Newest Fashion-Forward Brand Ambassador

Renowned for his distinctive auburn mermaid locks, fashion designer Harris Reed has entered a new realm of creativity, becoming the brand ambassador for Dyson, a leader in innovative technology across wearables, beauty, and home.

👗 Fashion Meets Function: Reed, whose name is as synonymous with fashion as it is with his signature hair, aligns with Dyson’s ethos of innovative design and technological excellence. This partnership symbolizes a fusion of high fashion and cutting-edge technology, with Reed embodying the artistic spirit of both worlds.

📸 A Stylish Campaign: Celebrating this collaboration, Reed stars in a series of campaign photos featuring the Dyson Zone headphones, blending his unique sartorial flair with Dyson’s sleek aesthetic. This visual representation highlights the synergy between Reed’s fashion sensibilities and Dyson’s commitment to sophisticated, functional design.

🔬 Innovation at the Forefront: Dyson, known for its revolutionary approach to technology, finds in Reed an ambassador who not only uses their products but also shares their vision for groundbreaking innovation and design. Reed’s

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Brand Ambassador 2 mins read

Joe Jonas: Scotch & Soda’s First Official Brand Ambassador

Joe Jonas, the multi-talented singer, songwriter, and actor, steps into the fashion spotlight as the first official brand ambassador for Scotch & Soda, following its acquisition by Bluestar Alliance. This collaboration marks a significant milestone for both the brand and Jonas, combining artistic expression with cutting-edge fashion.

👚 A Visionary Capsule Collection: Set for a fall 2024 release, Jonas will spearhead the creation of a multicategory capsule collection featuring men’s and unisex apparel and accessories. His role as the face of the brand will extend through the spring 2025 season, promising a fusion of Jonas’s unique style with Scotch & Soda’s contemporary aesthetic.

🎨 Artistic Expression Meets Fashion: Eran Kaim, Chief Product Officer of Scotch & Soda, expresses enthusiasm for Jonas’s dynamic artistry and authentic style. “Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand,” Kaim noted. Jonas’s ability to blend modern and vintage elements mirrors Scotch & Soda’s approach

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Brand Ambassador 2 mins read

CorePower Yoga and Venus Williams Serve Up Chic Activewear

CorePower Yoga, a leader in the yoga studio space, has teamed up with EleVen by Venus Williams to launch a groundbreaking line of activewear. This collaboration is a seamless blend of yoga’s flexibility and the athletic prowess of tennis, brought to life by the tennis icon herself, Venus Williams.

🌈 Fashion Meets Function: The exclusive collection is a harmony of seasonal color palettes, elegant designs, and high-performance materials. Designed with an ultra-soft, luxe compressive fabric, the activewear promises to offer a ‘second-skin’ feel, ensuring wearers experience both top-notch performance and unparalleled comfort during their yoga sessions.

🎾 Venus Williams’ Vision: EleVen by Venus Williams, birthed from the tennis champion’s flair for fashion and active lifestyle, brings tennis court-inspired styles to the yoga mat for the first time. The brand’s ethos of confidence, power, and capability is vividly reflected in each piece, empowering wearers to embrace their best selves.

🍂 A Collection for All Yogis: The collection, featuring

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Brand Ambassador 2 mins read

Molly Sims Joins TravisMathew as Women’s Line Ambassador

TravisMathew, known for its contemporary lifestyle and performance apparel, has embarked on a stylish journey with entrepreneur, actress, and beauty founder Molly Sims, welcoming her as the inaugural brand ambassador for its Women’s line.

🎄 “Deck the Halls with Molly”: The launch of their new holiday campaign, featuring Molly’s handpicked styles, is designed to add a touch of glamour and practicality to the festive season. These curated pieces reflect the perfect blend of holiday spirit and the brand’s commitment to comfort and fashion.

👚 A Leap into Women’s Fashion: Since its debut in May 2022, TravisMathew’s Women’s line has been revolutionizing the idea of casual elegance. The brand caters to dynamic women who balance an active lifestyle with the need for versatile, fashionable wear.

💬 Molly Sims on the Partnership: As a mother of three, her lifestyle embodies the essence of the TravisMathew woman – active, stylish, and always on the go. Sims’ collaboration underscores the brand’s ethos of non-restrictive, chic

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New Signings 2 mins read

Valkyrae Joins WME: Gaming’s Leading Lady Levels Up

Rachell “Valkyrae” Hofstetter, celebrated as one of the world’s preeminent female streamers and gaming creators, has leveled up her career by signing with WME for representation, a strategic move from her previous representation by UTA.

👾 Streaming Superstar: Valkyrae, renowned for her engaging streams of popular games like “Among Us,” “Fortnite,” and “Valorant,” commands an impressive following of over 13.5 million across social media platforms, including 4 million subscribers on her main YouTube channel. Her live streams have not only captivated a vast audience but have also featured star-studded appearances from celebrities like Jimmy Fallon and the cast of “Stranger Things.”

🚀 A Meteoric Rise: Beginning her streaming journey on Twitch and subsequently signing an exclusive deal with YouTube in 2020, Valkyrae has seen a phenomenal rise. She’s not only one of the fastest-growing streamers globally but also holds the title of YouTube’s most-watched female streamer for the past three years.

💼 Breaking Barriers in Esports: Valkyrae’s

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Endorsement Deals 2 mins read

Psycho Bunny Revs Up Style with Will Buxton as Brand Ambassador

Psycho Bunny, the fashion brand celebrated for its edgy and distinctive style, has announced a groundbreaking partnership with Will Buxton, a titan in the motorsport journalism world. This collaboration marks an exhilarating blend of high-octane motorsport energy and innovative fashion.

🌐 From Racetracks to Fashion Tracks: Buxton, renowned for his deep-rooted passion and extensive experience in motorsports, brings an authentic and dynamic edge to Psycho Bunny. His transition from the fast-paced world of racing to the avant-garde realms of fashion embodies a unique merger of adrenaline and style.

📚 A Career in Overdrive: With over two decades of motorsport journalism under his belt, Buxton has become a mainstay in the industry, covering an awe-inspiring 300+ Grands Prix and 600+ races worldwide. His journey from a fervent motorsport aficionado to a celebrated journalist and author showcases his unwavering dedication to the sport.

📺 Culturally Iconic: Buxton’s influence extends beyond the racetrack. His best-selling book, ‘My Greatest Defeat: Stories of Hardship and

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Brand Ambassador 2 mins read

Jay Park: Gucci’s Latest Style Maestro

In a fusion of hip-hop swagger and high fashion, Gucci has announced the celebrated artist Jay Park as its newest global brand ambassador, adding a dash of rhythm to its luxury appeal.

👗 Fashion Meets Hip-Hop: Park, a name synonymous with the Korean hip-hop and R&B scene, hinted at this glamorous alliance back in May when he graced the Gucci Cruise 2024 fashion show in Seoul. His appointment reflects a blending of cultures and industries, where music’s pulse meets fashion’s finesse.

🌐 Joining a Star-Studded Lineup: As the latest addition to Gucci’s ambassador family, Park aligns with the likes of Shin Min-a and Lee Jung-jae, enhancing the brand’s already stellar roster. This collaboration extends his influence from the music studio to the runways, showcasing his multifaceted persona.

📱 Instagram Announcement: Jay Park took to Instagram to share his excitement, posting, “Ur new Gucci global brand ambassador,” giving his fans a glimpse into this new chapter. The post also served as a teaser for his upcoming single ‘Why,’ set to drop on

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Digital 1 mins read

Edward Enninful’s Visionary Path Now Guided by WME

Edward Enninful, the trailblazing editor-in-chief of British Vogue, takes a bold step forward by signing with WME for representation, solidifying his influence in the realms of fashion, diversity, and media.

📚 A Historic Tenure at Vogue: Since making waves in 2017 as the first Black editor-in-chief of Vogue, Enninful has been a transformative force, infusing the pages of the storied magazine with a rich tapestry of diversity and innovation. His leadership has given rise to pioneering issues like Vogue’s first braille edition and spotlighting stars with disabilities, reflecting his commitment to inclusivity.

🌍 A Global Role Awaits: Poised for 2024, Enninful will transition into a global advisory position, set to amplify his visionary impact on an even grander scale across the Vogue brand.

🔖 Editorial Prodigy: Enninful’s illustrious journey in fashion journalism began at the tender age of 18 as fashion director of i-D Magazine, with his editorial genius later gracing the pages of Vogue Italia, American Vogue, and W Magazine.

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Endorsement Deals 1 mins read

Victor Wembanyama: Barcode’s New Athletic Luminary

As the NBA’s newest sensation, Victor Wembanyama, takes his towering presence to the world of sports advertising, his debut with Barcode fitness water marks a groundbreaking moment, echoing his destined path in the world of basketball.

📺 From Court to Commercial: In a captivating new advertisement now streaming across platforms like ESPN, Hulu, NBC, and Peacock, Wembanyama’s journey from a French basketball prodigy to a Spurs star unfolds.

🌟 A New Legacy: While comparisons with the legendary Michael Jordan’s ad legacy are inevitable, Wembanyama brings his unique ‘unicorn’ presence to the screen. His debut is seen as the inception of a marketing saga set to unfurl its narrative, much like his unfolding basketball career.

🔗 Connecting with the Giants: With endorsements from giants like Nike and Fanatics already under his belt, Wembanyama’s alignment with Barcode fitness water is poised to propel both the athlete and the brand to new heights.

🎬 The Ad Experience:

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Film/TV 2 mins read

Rosy Zhao: Versace’s New Global Muse

In an illustrious move that cements the synergy between fashion and celebrity influence, Italian luxury powerhouse Versace has unveiled Chinese actress Rosy Zhao as its new global brand ambassador.

🇮🇹 Milan Fashion Spotlight: Zhao, who celebrated her 25th birthday with this new title, is no stranger to the allure of Versace. She has elegantly exhibited the brand’s creations during public events and was a radiant presence at Versace’s Spring 2024 runway show during Milan Fashion Week. Her attire—a resplendent A-line dress adorned with a checkerboard pattern and a constellation of rhinestones—captured the essence of Versace’s glamorous aesthetic.

🎬 Rising Star Meets Iconic Brand: Zhao’s ascent in the entertainment industry parallels Versace’s commitment to embracing bold and empowering personalities. Her sartorial choices reflect the brand’s vibrant and avant-garde designs, making this partnership a seamless fusion of shared values and vision.

🌐 Bridging West and East: With this strategic ambassadorship, Versace continues to fortify its presence in the Far East, recognizing the region’s pivotal

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New Signings 2 mins read

Haley Kalil: From Lab Coats to Swimsuits and Beyond with CAA

Haley Kalil’s journey from scientist to modeling sensation and social media comedienne has taken a dazzling turn, as she is now represented by CAA, one of Hollywood’s top talent agencies.

📚 Academic Excellence to Pageant Poise: The Minnesota native isn’t your typical fashion model. With a summa cum laude degree in medical biology and psychology, plus a chemistry minor under her belt, Kalil brings an intellectual rigor to her diverse career pursuits.

👑 Swimsuit Issue Success: Kalil transitioned from pageantry to the pinnacle of swimwear modeling, emerging as one of the winners of Sports Illustrated’s inaugural Swim Search. Her radiant presence graced the Swimsuit Issue from 2018-2021, earning her a spot in the sun among modeling’s elite.

🎥 Content Creation and Comedy: With a magnetic personality that’s garnered a staggering 14 million social media followers, Kalil’s comedic flair shines through in her skits and collaborations with stars like Jared Leto, the Jonas Brothers, Courteney Cox, and Ed Sheeran.

🏆 Recognitions

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Investments 2 mins read

Ollie Watkins and Josh Denzel Lace Up Investment in The Edit LDN

Ollie Watkins, the dynamic England striker, and Josh Denzel, the sports broadcaster and reality TV alumnus, are kicking off a stylish venture by investing in The Edit LDN, the booming sneaker and streetwear platform.

🚀 A Step Into Fashion Tech: Watkins, fresh from the pitch with Aston Villa, is not just navigating the football fields but also making strategic plays in the business arena by backing The Edit LDN, which has carved out its niche in luxury retail with coveted spaces in Harrods and Harvey Nichols.

💷 Financial Footwork: With a goal to raise £5m, The Edit LDN is bolstering its investment game, with Watkins and Denzel joining an early squad of backers in the company’s latest funding round. The round follows a substantial £3.9m raise earlier in the year, hinting at the marketplace’s accelerating pace.

🌎 Global Ambitions: The new funds are earmarked to drive The Edit LDN’s expansion into key markets like the US and MENA regions, sprinting towards global recognition in the competitive

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Endorsement Deals 1 mins read

Cole Hauser Saddles Up as Ambassador for Frye and Lucky Brand

Cole Hauser, acclaimed for his role as the formidable Rip Wheeler in “Yellowstone”, is taking on a new challenge beyond the ranch, as he becomes the distinguished face of The Frye Company and Lucky Brand.

🎬 From “Yellowstone” to Style Icon: Known for his portrayal of the tough-as-nails ranch foreman, Hauser’s new venture into fashion marks an exciting turn as he brings the rugged charm of his on-screen persona to two of the most iconic American heritage brands.

🌍 Global Campaigns Await: As the newly minted ambassador, Hauser is set to grace global campaigns for both Frye and Lucky Brand. Fans can expect to see the fusion of his Western aesthetic with the timeless style that these brands epitomize.

✨ Collaborations and Activations: This holiday season will unveil Hauser’s first engagements with Frye and Lucky Brand. From special collaborations to high-profile brand activations, the actor is gearing up to stamp his mark on the fashion world.

🏆 A Seasoned Performer: Hauser’s acting prowess, showcased in classics

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Endorsement Deals 1 mins read

Joshua Dasilva Strikes Endorsement Deal with Skechers

Joshua Dasilva, the dynamic midfielder who has been commanding the field for Premier League club Brentford, has laced up for a new venture off the pitch, signing an exciting endorsement deal with global footwear giant Skechers.

👟✨ A Step into Style: Known for his agility and strategic play, Dasilva now brings his signature flair to the world of sports fashion. The partnership is a seamless fit, with Skechers aligning with the footballer’s ethos of performance and excellence.

⚽📈 Charting a Fashionable Course: Dasilva’s partnership with Skechers is not just about style; it’s about bringing the energy of professional sports to everyday wear. The deal sees him at the forefront of the brand’s latest campaigns, set to showcase the versatility and comfort of Skechers’ footwear – from the training ground to the streets.

🏟️🌍 Global Goals: With this endorsement, Dasilva’s influence transcends beyond the Premier League, placing him on the global map as a brand ambassador. His endorsement deal is expected to not only elevate his profile but also connect with fans and consumers on a new level, sharing a message of sportsmanship and style.

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Endorsement Deals 2 mins read

David Beckham Scores with TEMPUR for a Sleep Revolution

TEMPUR, the maestro of premium bedding, is bringing a global icon into the bedroom, signing football legend David Beckham as its new brand ambassador. 🌟

🏅🛌 Beckham’s Sleep Philosophy: The man who curved balls like masterpieces is now set to curve our sleep habits. Beckham, a titan on the pitch and a mogul in the making, has long hailed sleep as the unsung MVP in an athlete’s toolkit. With his golden stamp of approval, TEMPUR’s mattresses are getting a Beckham-sized boost in credibility. 🚀

👨‍👩‍👦‍👦 From Pitch to Pillow: Post his illustrious 20-year career dazzling football arenas worldwide, Beckham has played the roles of father, husband, and entrepreneur with the same passion he had on the field. He credits restful nights for his unflagging energy and peak performance in all his endeavors. 💼⚽️

🗣️ Beckham Speaks on Sleep: “Quality sleep has always been essential for me as an athlete, and now as a father, husband, and business owner. It helps me to be the best version of myself in every area of my life,” Beckham shares, adding a personal touch to the science of sleep.

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