Endorsement Deals

CoinW, a prominent player in the cryptocurrency exchange market, has scored a significant partnership with Andrea Pirlo, one of soccer’s most revered legends. This collaboration marks a fusion of the high-energy world of sports with the innovative realm of digital finance.

🌟 A Match of Excellence and Innovation: The worlds of sports and crypto share common grounds – both driven by passionate communities, a commitment to excellence, and a culture of innovation. This partnership between Pirlo and CoinW symbolizes these shared values, bringing together the dynamism of soccer and the forward-thinking nature of cryptocurrency.

🏟️ From the Field to the Financial World: Andrea Pirlo, known for his extraordinary skills on the soccer field with teams like Inter Milan, AC Milan, and Juventus, is set to lend his expertise and charisma to the crypto industry. His transition from a celebrated player and coach to a crypto ambassador reflects his versatility and continuous pursuit of new challenges.

📈 Spreading the Crypto Message: While crypto firms have made their presence felt in major sporting events, the

Tommy Hilfiger, the iconic American fashion brand, has revved up its style game by announcing Hollywood actor Damson Idris as its newest menswear brand ambassador. This exciting news was unveiled at the Formula 1 Las Vegas Grand Prix, aligning with Idris’s upcoming lead role in the Formula 1 movie, “Apex.”

🏎️ A Stylish Debut at the Grand Prix: Idris made a fashionable entrance at the Las Vegas Grand Prix, showcasing the latest and greatest from Tommy Hilfiger’s menswear collection. His appearance set the tone for his new role as the face of the brand, embodying the perfect blend of casual elegance and modern sophistication.

🎉 Ultimate Gents’ Weekend: The announcement was part of a larger celebration, as Idris joined fellow actors Kola Bokinni and Tosin Cole, along with musician A-Star, at the Ultimate Gents’ weekend. Hosted by Tommy Hilfiger himself, the event showcased the brand’s latest collections, worn by the attending celebrities.

📽️ From Screen to Fashion Scene: Known for his compelling performances in film and television,

Lourdes Leon, the multifaceted American model and singer, and notably, Madonna’s daughter, has stepped into the limelight with Coca-Cola, starring in a captivating new campaign. This collaboration introduces the world to Coca-Cola’s innovative limited-edition flavor, Coca‑Cola Y3000 Zero Sugar.

🚀 A Glimpse into the Future with Coca‑Cola Y3000: Embracing a futuristic theme, the Coca‑Cola Y3000 Zero Sugar campaign, featuring Lourdes Leon, symbolizes a bold step into the next era of soft drink flavors. The campaign is set to capture the imagination of consumers, offering a taste of the future in the present.

🎥 From Music Royalty to Brand Ambassador: Lourdes Leon, carving her own path in the worlds of music and fashion, brings a unique blend of charisma and contemporary style to the campaign. Her involvement signifies Coca-Cola’s commitment to staying relevant and appealing to a new generation of consumers.

🌐 A Modern Twist on a Classic Brand: Coca-Cola’s decision to tap Leon for its latest

RZA, the iconic member of the legendary Wu-Tang Clan, is spicing up the culinary world with a fiery collaboration. The music maestro has teamed up with whisky connoisseur Ballentine and renowned hot sauce brand Flying Goose to launch a limited edition sriracha sauce.

🔥 A Blend of Beats and Heat: This unique collaboration unites the worlds of music, whisky, and culinary arts, showcasing RZA’s versatility and creativity beyond the realm of hip-hop. The limited edition sriracha sauce is set to tantalize taste buds with its unique blend of flavors, capturing the essence of all three collaborating entities.

🥃 Whisky Infused Spice: Ballentine, known for its rich and smooth whisky, adds a distinct depth to the sriracha sauce, creating a fusion of warm, smoky undertones. This collaboration highlights the innovative potential of blending traditional whisky-making with contemporary culinary trends.

🐔 Flying Goose’s Expertise: Flying Goose, a brand celebrated for its authentic and bold hot sauces, brings its expertise in crafting spicy condiments to the table. Their collaboration with

World-renowned DJ David Guetta is spinning into a new realm, joining forces with Lyre’s, the celebrated non-alcoholic spirits brand, as their global brand ambassador. This partnership, exclusively revealed by Drinks International, marks Guetta’s first foray into the non-alcoholic spirit market.

🎶 A Harmonious Collaboration: The global partnership between Guetta and Lyre’s stems from a shared vision of offering premium non-alcoholic options, blending the electrifying world of music with the evolving landscape of non-alcoholic beverages.

🌐 Carl Hartmann on the Partnership: Carl Hartmann, Lyre’s co-founder, is thrilled about this collaboration. “With David’s worldwide following, performing at top nightclubs and festivals, we’re excited to introduce Lyre’s onto menus globally,” Hartmann said. This move is set to provide health-conscious alternatives to partygoers and music enthusiasts around the world.

🍹 Lyre’s Global Reach: Launched in the Middle East in 2022, Lyre’s has expanded its presence to over 40 markets worldwide. The brand offers

Joe Jonas, the multi-talented singer, songwriter, and actor, steps into the fashion spotlight as the first official brand ambassador for Scotch & Soda, following its acquisition by Bluestar Alliance. This collaboration marks a significant milestone for both the brand and Jonas, combining artistic expression with cutting-edge fashion.

👚 A Visionary Capsule Collection: Set for a fall 2024 release, Jonas will spearhead the creation of a multicategory capsule collection featuring men’s and unisex apparel and accessories. His role as the face of the brand will extend through the spring 2025 season, promising a fusion of Jonas’s unique style with Scotch & Soda’s contemporary aesthetic.

🎨 Artistic Expression Meets Fashion: Eran Kaim, Chief Product Officer of Scotch & Soda, expresses enthusiasm for Jonas’s dynamic artistry and authentic style. “Joe Jonas is one of the most dynamic artists of today and we are eager to bring his unique vision to the brand,” Kaim noted. Jonas’s ability to blend modern and vintage elements mirrors Scotch & Soda’s approach

CorePower Yoga, a leader in the yoga studio space, has teamed up with EleVen by Venus Williams to launch a groundbreaking line of activewear. This collaboration is a seamless blend of yoga’s flexibility and the athletic prowess of tennis, brought to life by the tennis icon herself, Venus Williams.

🌈 Fashion Meets Function: The exclusive collection is a harmony of seasonal color palettes, elegant designs, and high-performance materials. Designed with an ultra-soft, luxe compressive fabric, the activewear promises to offer a ‘second-skin’ feel, ensuring wearers experience both top-notch performance and unparalleled comfort during their yoga sessions.

🎾 Venus Williams’ Vision: EleVen by Venus Williams, birthed from the tennis champion’s flair for fashion and active lifestyle, brings tennis court-inspired styles to the yoga mat for the first time. The brand’s ethos of confidence, power, and capability is vividly reflected in each piece, empowering wearers to embrace their best selves.

🍂 A Collection for All Yogis: The collection, featuring

TravisMathew, known for its contemporary lifestyle and performance apparel, has embarked on a stylish journey with entrepreneur, actress, and beauty founder Molly Sims, welcoming her as the inaugural brand ambassador for its Women’s line.

🎄 “Deck the Halls with Molly”: The launch of their new holiday campaign, featuring Molly’s handpicked styles, is designed to add a touch of glamour and practicality to the festive season. These curated pieces reflect the perfect blend of holiday spirit and the brand’s commitment to comfort and fashion.

👚 A Leap into Women’s Fashion: Since its debut in May 2022, TravisMathew’s Women’s line has been revolutionizing the idea of casual elegance. The brand caters to dynamic women who balance an active lifestyle with the need for versatile, fashionable wear.

💬 Molly Sims on the Partnership: As a mother of three, her lifestyle embodies the essence of the TravisMathew woman – active, stylish, and always on the go. Sims’ collaboration underscores the brand’s ethos of non-restrictive, chic

In a fusion of hip-hop swagger and high fashion, Gucci has announced the celebrated artist Jay Park as its newest global brand ambassador, adding a dash of rhythm to its luxury appeal.

👗 Fashion Meets Hip-Hop: Park, a name synonymous with the Korean hip-hop and R&B scene, hinted at this glamorous alliance back in May when he graced the Gucci Cruise 2024 fashion show in Seoul. His appointment reflects a blending of cultures and industries, where music’s pulse meets fashion’s finesse.

🌐 Joining a Star-Studded Lineup: As the latest addition to Gucci’s ambassador family, Park aligns with the likes of Shin Min-a and Lee Jung-jae, enhancing the brand’s already stellar roster. This collaboration extends his influence from the music studio to the runways, showcasing his multifaceted persona.

📱 Instagram Announcement: Jay Park took to Instagram to share his excitement, posting, “Ur new Gucci global brand ambassador,” giving his fans a glimpse into this new chapter. The post also served as a teaser for his upcoming single ‘Why,’ set to drop on