Endorsement Deals

In a strategic play that’s turning heads in both the sports and business worlds, Kansas City Chiefs quarterback Patrick Mahomes has inked a sponsorship deal with PRIME, the rapidly ascending beverage brand co-founded by Logan Paul and KSI.

🌟 A Prime Move for Mahomes: Mahomes, already a star on the football field, is diversifying his portfolio with this latest endorsement. Aligning with PRIME, a brand that’s been a game-changer in the sports and energy drink industry, reflects his knack for teaming up with innovative and dynamic partners.

🚀 PRIME’s Meteoric Rise: Since its launch in January 2022, PRIME has been nothing short of a phenomenon. Valued between $3.1 billion to $8.4 billion, the brand has quickly positioned itself among the top drink brands globally. With projected sales of $1.2 billion, as stated by co-founder Logan Paul, PRIME’s trajectory is on a steep upward curve.

🤝 High-Profile Partnerships: Beyond individual endorsements, PRIME has secured deals with major sports entities like UFC, the Los Angeles Dodgers, and Arsenal, underscoring

Caitlin Clark, the standout guard from Iowa, has made a significant splash in the sports endorsement world by signing on as Gatorade’s second college basketball brand ambassador. This deal places her alongside UConn guard Paige Bueckers, who made history just over two years ago as the first college athlete to endorse Gatorade.

🚀 A Rising Star in College Basketball: Clark’s impressive skills on the court have not only made her a key player for Iowa but also caught the attention of major brands. Her partnership with Gatorade, a leader in sports hydration, underscores her growing influence in college basketball and beyond.

🤝 Joining an Elite Roster: Clark joins an elite group of athletes with NIL (Name, Image, and Likeness) deals with Gatorade, including Colorado QB Shadeur Sanders and Penn State RB Nick Singleton. This association further cements her status as one of the top names in college sports marketing.

💵 Supporting the Caitlin Clark Foundation: In a significant move, Gatorade has committed $22,000 to the Caitlin Clark Foundation, a nod to her jersey number.

Drybar, the esteemed brand known for its blowout-only salons and red carpet-ready hair styling, has taken a significant step in bridging the gap between Hollywood glamour and everyday beauty. The brand has appointed Bryce Scarlett, a renowned celebrity hairstylist with an impressive clientele, as its first-ever celebrity ambassador.

🌐 From Salons to Star Stylist: Since its inception in 2010, Drybar has evolved from a Brentwood-born salon to a formidable name in the beauty industry. The appointment of Bryce Scarlett, who has styled celebrities like Hailey Bieber, Olivia Rodrigo, Margot Robbie, Brie Larson, and Kaia Gerber, marks a pivotal moment in Drybar’s expansion into the realm of celebrity haircare.

🌟 A Separate Venture: Although Drybar’s product line, launched in 2013, operates independently from its salon chain, the brand’s decision to collaborate with Scarlett underscores its commitment to quality and star-powered influence. Drybar has been the salon of choice for celebrities such as Kristin Chenoweth and Cindy Crawford, enhancing its reputation as a go-to for A-list haircare.

💇‍♀️ Barbie-Inspired Creations: Scarlett’s

Rashida Jones, the award-winning actress renowned for her versatility and charm, is steering into a new role as the brand spokesperson for Mitsubishi Motors North America, Inc. (MMNA). This partnership marks a significant milestone for both Jones and MMNA, as she becomes the face of the brand’s “Mitsubishi Motors Confidence” customer-care program.

🚘 A New Era for Mitsubishi Motors: MMNA is set to launch an advertising campaign that champions its comprehensive suite of maintenance, warranty, and roadside assistance programs. The campaign aims to offer a stress-free vehicle-ownership experience, and Rashida Jones’s involvement is a crucial part of this initiative. Her collaboration with MMNA is historic, as it’s the first time in the company’s over 40-year history in the U.S. that they’ve partnered with a brand spokesperson.

🌟 Relatable, Humorous, Authentic: Jones’s blend of humor, authenticity, and relatability is expected to resonate well with the audience, offering a fresh take on automotive advertising. Her approachable persona is poised to help Mitsubishi

Jisoo, the enchanting vocalist from the globally acclaimed K-pop group BLACKPINK, has embarked on a new venture, stepping into the role of brand ambassador for Dyson. This partnership marks a significant addition to her flourishing career since venturing on her solo path.

📸 A Campaign of Elegance and Innovation: Dyson, the British technology company, announced Jisoo’s ambassadorship accompanied by a striking campaign image. Captured holding the Dyson Airwrap Multi-Styler, Jisoo exudes elegance and modernity, perfectly embodying the blend of style and advanced technology that Dyson represents. The featured Airwrap appears in what looks to be the exclusive Ceramic Pop colorway, adding a touch of luxury to the innovative styling tool.

🌀 Revolutionizing Hair Styling: Since its launch in 2018, the Dyson Airwrap Multi Styler has been at the forefront of haircare innovation. Leveraging Dyson’s renowned digital motor V9 and the groundbreaking Coanda effect, the Airwrap styler offers a revolutionary approach to hair styling. This technology allows for versatile styling options without extreme heat, aligning

Liverpool’s Trent Alexander-Arnold, known for his dynamic presence on the soccer field, has made a significant move in the world of sports endorsements. The England international has signed a multi-year deal with Adidas, positioning him as one of Europe’s highest-paid players in terms of boot deals.

🔚 End of an Era with Under Armour: This new partnership with Adidas marks the end of Alexander-Arnold’s longstanding relationship with American sportswear giant Under Armour, which began in 2017. The shift to Adidas is a testament to his growing stature in the sport and the global market.

👢 Stepping into Adidas Predator Boots: As the new face of Adidas Predator boots, Alexander-Arnold joins an elite group of players, including Jude Bellingham of Real Madrid and Barcelona’s Pedri. This association places him at the forefront of Adidas’ next-generation football gear and marketing campaigns.

💼 A Strategic Switch: Alexander-Arnold’s decision to partner with Adidas followed fruitful discussions about the brand’s vision and plans for