Endorsement Deals

Brookstone, renowned for its tech-forward home and lifestyle accessories, proudly announces a brand partnership with Christian McCaffrey, the celebrated running back for the San Francisco 49ers. Acclaimed as one of the NFL’s finest, McCaffrey’s accolades include three Pro Bowl and All-Pro selections. His stellar reputation, both on and off the field, makes him the ideal ambassador for Brookstone from Fall 2024 to Fall 2025.

🛍️ McCaffrey as the Face of Brookstone: The partnership will showcase McCaffrey in various digital, print, and out-of-home advertising campaigns. Additionally, he will participate in in-person events, further strengthening the connection between the brand and its consumers.

🧳 Focus on Travel and Wellness Products: The collaboration will spotlight categories such as luggage, travel accessories, electronics, grooming essentials, massage chairs, and more. Given McCaffrey’s dynamic lifestyle as an NFL athlete, this focus is a natural fit, offering products that not only aid in his athletic recovery but also enrich his everyday life.

💬 McCaffrey’s

Lana Del Rey, the iconic “Say Yes to Heaven” singer, has stepped into a new role as the face of Kim Kardashian’s SKIMS brand, specifically for its alluring Valentine’s Day collection. The collection, set to be available from January 23 and priced between $16-$124, features Del Rey in a series of glamorous and seductive photos.

📸 Del Rey’s Enthusiasm for SKIMS: In a press release, the 38-year-old singer expressed her excitement about being part of the SKIMS Valentine’s campaign, citing her admiration for the brand since its inception. Collaborating with photographer Nadia Lee Cohen, Del Rey reveled in the “pretty and dreamy” collection, adding a touch of her unique style to the campaign.

🎥 Old Hollywood Meets Vintage Americana: The campaign resonates with Del Rey’s signature aesthetic – a blend of Old Hollywood glamour and vintage Americana. This thematic choice perfectly complements the 11-time Grammy nominee’s artistic persona, making the collaboration a seamless fit.

💋 A Romantic Ode with SKIMS: Del Rey showcases

Jaeger-LeCoultre, the esteemed Swiss watchmaker, has announced British actor Benedict Cumberbatch, celebrated for his roles as Sherlock Holmes and Dr. Strange, as its new global brand ambassador. The actor is set to make a special appearance at the Salon International de la Haute Horlogerie (SIHH), a prestigious luxury watch trade show in Geneva, running from January 15-19.

🎬 Cinema and Horology Collide: Jaeger-LeCoultre, known for its partnerships with various cinema-related events, including the Venice International Film Festival, maintains a strong connection with the world of filmmaking. This makes the collaboration with Benedict Cumberbatch, an actor of great repute and a watchmaking enthusiast, a harmonious and fitting choice for the brand.

🎖️ Cumberbatch’s Enthusiasm and Honor: Expressing his excitement, Benedict Cumberbatch, who was appointed a Commander of the Order of the British Empire (CBE) in June 2015 for his contributions to the performing arts and charity, shared his delight in joining forces with Jaeger-LeCoultre. He looks forward to visiting the Manufacture in the Vallée

Emma Watson, renowned for her role as Hermione in the “Harry Potter” films, is set to become the latest ambassador for Chanel’s Coco Mademoiselle. The 18-year-old actress has reportedly inked a lucrative two-year contract with the luxury fashion brand, valued at £3 million.

👗 Transition from Keira Knightley: Watson is poised to take over from “Pirates of the Caribbean” star Keira Knightley as the face of Coco Mademoiselle once Knightley’s current contract expires this summer. Knightley, however, will continue her association with Chanel in a new capacity.

👠 Building a Relationship with Chanel: Watson’s selection comes after her growing association with Chanel, a brand that has frequently adorned her at various film premieres and high-profile events. This deepening relationship has culminated in her upcoming role as the face of one of Chanel’s most iconic fragrances.

📣 Official Announcement Pending: Chanel is expected to officially announce this significant partnership next month, marking a new chapter in Emma Watson’s relationship

Flag & Anthem, a notable name in lifestyle and performance apparel, has made a significant announcement for their Spring 2024 performance golf campaign. PGA Tour golfer Keegan Bradley, currently ranked 16th in the Official World Golf Rankings, has been welcomed as the brand’s newest ambassador and its first professional golfer.

👕 Bradley to Sport Flag & Anthem: Starting in 2024, Bradley will be seen wearing Flag & Anthem’s performance golf apparel, including the signature brand logo, during all tour events. This partnership marks a new direction for both Bradley and Flag & Anthem, as they embark on a journey to blend sports performance with style.

📢 Featured in 2024 Marketing Campaign: Bradley will play a pivotal role in Flag & Anthem’s 2024 marketing efforts. He will be featured in digital and social media content, aligning with the launch of the 2024 PGA Tour season and continuing throughout the year. This inclusion is set to elevate the brand’s visibility and appeal in the golfing community.

🤝 Collaborative Product Development: Beyond

Sparx Smartphone, powered by Deploy Group, has made an exciting announcement in the tech world by bringing onboard renowned actress Mahira Khan as the new brand ambassador for its flagship series, the Sparx Edge. This partnership signifies a major stride in Sparx’s ambition to redefine smartphone experiences in Pakistan.

🌐 Breaking New Grounds with Sparx Edge: The Sparx Edge series stands out for challenging the typical pricing-feature ratios, offering top-end specifications at an affordable price. This strategy aligns with the growing demand for high-quality, budget-friendly smartphones, especially in emerging markets like Pakistan.

🌟 Joining a Stellar Line-up of Ambassadors: Mahira Khan, celebrated for her acting prowess and charm, joins a distinguished group of Sparx ambassadors, including Maya Ali, Wahaj Ali, and Shehryar Munawar. Each of these stars has played a pivotal role in promoting Sparx’s diverse smartphone range. Mahira’s addition to this impressive lineup is seen as a perfect fit for the brand’s image and messaging.

🔆 Mahira Khan: Symbolizing Sparx’s

Silvostyle by PNG, a prominent name in the jewelry sector, has taken a significant step in its branding journey by signing up Rasha Thadani as the new face for its upcoming campaigns. This collaboration marks a momentous chapter for both the brand and Rasha, as it’s her first endorsement deal in India.

🎬 Rasha Thadani’s Anticipated Bollywood Debut: Rasha Thadani, poised to make her entry into Bollywood, brings a fresh and charismatic presence to Silvostyle by PNG. Her impending debut in the film industry, coupled with her strong social media following, particularly among Gen Z, makes her one of the most awaited new faces in the entertainment world

💎 Aligning with Silvostyle’s Vision: Thadani’s partnership with Silvostyle aligns perfectly with the brand’s philosophy that jewelry is more than just an accessory; it’s a form of self-expression. Silvostyle, known for its diverse, innovative designs and collections, encourages individuality and personal style. Thadani’s role will further emphasize this message, especially to the youth who look to jewelry as a means of personal expression.

👗 A Blend of Tradition and

The RuPay Prime Volleyball League, powered by A23, is gearing up for its third season with a major boost in star power. Bollywood superstar Hrithik Roshan has been announced as the brand ambassador for the upcoming season, infusing the sport with the glamour and appeal of Hindi cinema.

🎬 Hrithik Roshan: A Perfect Fit for Volleyball: Known for his impressive fitness regime and as a multi-award-winning actor, Hrithik Roshan’s passion for sports makes him an ideal figure to represent the Volleyball League. An avid sports enthusiast, Roshan’s affinity for the dynamic and physical nature of volleyball aligns seamlessly with his persona.

🗨️ Roshan’s Enthusiasm for Volleyball: Hrithik Roshan has expressed his excitement about the partnership, seeing it as a natural fit given his interest in sports. He has already started engaging with top volleyball stars, discussing the prospects and excitement surrounding the third season of the RuPay Prime Volleyball League.

📅 Season 3 Kick-off: The third season of the RuPay Prime Volleyball League, powered by A23, is set

Jackie Chan, the globally renowned actor and martial artist, has taken on a new role as the brand ambassador for Honor in the Dragon Year, announced by the company’s CEO, Zhao Ming. This strategic partnership marks a significant move for the tech giant, known for its innovative products like Magic 6, Magic 6 Pro, and Magic V2 Porsche Design.

🌟 The Legendary Jackie Chan: A household name, especially for those born before 2000, Jackie Chan’s fame extends far beyond his martial arts and acting prowess. Particularly in China, his homeland, Chan’s popularity makes him an ideal figure for brand collaborations. Honor’s choice to partner with Chan aims to leverage his widespread recognition and appeal.

🔊 Announcement by Honor’s CEO: Zhao Ming, the CEO of Honor, officially revealed Jackie Chan as the brand’s Dragon Year ambassador. This announcement was highly anticipated, with rumors of a celebrity endorsement circulating before the official launch event.

🐲 Dragon Year Symbolism: In Honor’s philosophy, the dragon represents not only high status

Portuguese online betting platform LeBull has made a significant move by signing former football superstar Luis Figo as its latest brand ambassador. This partnership is set to boost LeBull’s visibility and standing in the competitive sports betting market.

🚀 LeBull’s Entry into Portuguese Betting Market: Supported by Digitain, LeBull commenced operations in the Portuguese betting market in 2023, backed by the 27th and 28th licenses from the Gaming Regulation and Inspection Services (SRIJ). The inclusion of Luis Figo is a strategic effort to cement its position in the industry.

📣 Tiago Pereira on Signing Figo: Tiago Pereira, the General Manager of LeBull.pt, expressed his enthusiasm about having Figo, one of Portugal’s football legends, join the team. “We are very excited to welcome one of the best players ever to play Portuguese football, and it is a great honour to have Luis Figo associated with Lebull.pt,” said Pereira, foreseeing a fruitful collaboration.

🏅 Figo’s Legendary Football Career: Acclaimed as the world’s best player in 2001,

In a significant move in the Nigerian tourism sector, Gonowtravels and Tours, a leading travel agency in Nigeria, has appointed Nollywood actress Funke Etti as its brand ambassador. This partnership aims to bolster the agency’s expansion and market share in the tourism space.

📣 Unveiling the New Face of Gonowtravels: The announcement was made at the agency’s corporate office in Ikeja, where CEO Okikiayo Ishola of Gocrest Global Dualcitizenship and Properties highlighted Funke Etti’s charisma, patronage, and passion for the brand as key reasons for her selection.

💰 A Lucrative Deal: The endorsement deal, running into millions of naira, is set for a year, with a possibility of extension. It includes enticing perks such as free tours, 50% discount bookings, and other endorsements, making it a substantial agreement for both parties.

🤝 Etti’s Role as Ambassador: Ishola expressed his confidence in Etti’s potential as a valuable asset to the brand. He noted her significant social media presence and her role as a respected and trustworthy public figure. “She’s a very good role model, and great on social media;

In a move highlighting the intersection of beauty and entertainment, Kérastase has named actress Sydney Sweeney as its global brand ambassador. Known for her compelling performances and growing influence, Sweeney’s appointment resonates with the brand’s ethos and its focus on individuality and fearlessness.

👩‍🦰 The Perfect Embodiment of Kérastase: According to Kérastase’s press release, Sweeney’s universal appeal and connection with Gen Z and Millennials make her an ideal representation of the Kérastase woman – someone who embodies self-confidence and authenticity in every aspect of life.

🗣️ Rosa Carriço on Choosing Sweeney: Rosa Carriço, global brand president of Kérastase, expressed admiration for Sweeney’s boldness in various aspects of her life, from her hairstyles and beauty choices to her daring roles in cinema. Carriço highlighted Sweeney’s ability to engage her audience with authenticity, humor, and passion, aligning perfectly with the brand’s vision.

📺 Sweeney’s Impactful Roles: Sydney Sweeney has made

In a significant new partnership, global water brand evian has announced American tennis star Frances Tiafoe as its latest Global Brand Ambassador. This collaboration aligns with evian’s commitment to promoting healthy hydration and its ‘Live Young’ ethos, which focuses on rejuvenating both the body and mind.

🌟 Frances Tiafoe: The Embodiment of Live Young: Tiafoe’s dynamic presence and commitment to his sport make him an ideal representative of evian’s philosophy. His approach to holistic well-being and success resonates with the brand’s message of maintaining youthfulness through proper hydration and a healthy lifestyle.

🎾 A Line-Up of Tennis Icons: Tiafoe joins a prestigious group of evian ambassadors, including tennis professionals like Emma Raducanu and Stan Wawrinka. These athletes exemplify the importance of staying hydrated with evian, both in their professional and personal lives.

🗣️ Tiafoe on Joining Evian: Frances Tiafoe expressed his enthusiasm for the partnership, recognizing the importance of hydration in his athletic routine