Endorsement Deals

In a significant new partnership, global water brand evian has announced American tennis star Frances Tiafoe as its latest Global Brand Ambassador. This collaboration aligns with evian’s commitment to promoting healthy hydration and its ‘Live Young’ ethos, which focuses on rejuvenating both the body and mind.

🌟 Frances Tiafoe: The Embodiment of Live Young: Tiafoe’s dynamic presence and commitment to his sport make him an ideal representative of evian’s philosophy. His approach to holistic well-being and success resonates with the brand’s message of maintaining youthfulness through proper hydration and a healthy lifestyle.

🎾 A Line-Up of Tennis Icons: Tiafoe joins a prestigious group of evian ambassadors, including tennis professionals like Emma Raducanu and Stan Wawrinka. These athletes exemplify the importance of staying hydrated with evian, both in their professional and personal lives.

🗣️ Tiafoe on Joining Evian: Frances Tiafoe expressed his enthusiasm for the partnership, recognizing the importance of hydration in his athletic routine

Revlon, a prominent American beauty label, has added American actress Madelyn Cline to its impressive roster of global brand ambassadors. Cline joins the ranks of other notable figures such as Ashley Graham and Megan Thee Stallion, representing the brand’s vision and products on a global scale.

📺 Cline’s Rise to Fame: Madelyn Cline, renowned for her roles as Sarah Cameron in Netflix’s series ‘Outer Banks’ and Whiskey in ‘Glass Onion: A Knives Out Mystery’, has rapidly made a name for herself in both cult and popular TV and movie projects. Her performances over the past four years have garnered widespread acclaim and a growing fanbase.

👗 Fashion and Beauty Icon: Known for her fashion-forward appearances on the red carpet and as a beauty and skincare influencer, Cline has amassed a significant following, with a cross-platform social media reach of 25 million. Her influence and style make her an ideal face for Revlon.

📈 Revlon’s Vision: Speaking about the partnership, Martine Williamson, chief marketing officer at Revlon, emphasized the

Indkal Technologies, the license partner for BLACK+DECKER® large appliances in India, has taken a significant step in its branding strategy by announcing Karan Johar as the ambassador for its air conditioners, refrigerators, and washing machines business in India.

🎬 Karan Johar’s Influence: Known for his iconic status in the Indian film industry, Karan Johar’s association with BLACK+DECKER® is seen as a perfect blend of style, technology, and design. “We believe Karan’s style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design,” said Anand Dubey, CEO of Indkal Technologies.

📈 Milestone for Indkal Technologies: This partnership marks a crucial milestone for Indkal Technologies as it aims to broaden its reach and introduce innovative and versatile products in the Indian market. Karan Johar’s widespread appeal and understanding of the consumer base in India make him an ideal face for the brand.

💡 Enhancing Customer Experience: Amit Datta, commercial director licensing at Stanley Black

Fendi, the prestigious Italian luxury fashion house, has officially announced (G)I-DLE‘s Yuqi as its latest brand ambassador. This exciting revelation was made on January 7, and the announcement was shared on Fendi’s official Weibo account, accompanied by Yuqi’s first campaign photos for the brand.

📸 Yuqi’s Fashion Forward Campaign: In her debut campaign for Fendi, Yuqi showcases her versatility and fashion-forward persona. The campaign photos highlight her ability to seamlessly blend boldness, uniqueness, and liveliness, qualities that resonate deeply with Fendi’s brand ethos.

🎉 Fendi’s Official Announcement: Fendi’s announcement praises Yuqi for her charming talent and strong fashion expression. “Her changeable styles are full of infinite possibilities,” the announcement states, underscoring her alignment with the brand’s avant-garde and vibrant image.

🔮 Anticipating Future Collaborations: Fendi’s statement also expresses enthusiasm for Yuqi’s future contributions: “Look forward to Song Yuqi showing more

Laneige, the renowned Korean skincare brand, part of the Amorepacific conglomerate since 1994, has announced a significant development in its global branding strategy. The brand has named two-time Emmy award winner Sydney Sweeney as its first-ever global ambassador, a move that highlights both the brand’s and Sweeney’s expanding international influence.

🌟 From National to Global: Already serving as the brand ambassador for the United States, Sydney Sweeney’s elevation to a global role is a testament to her widespread appeal and the brand’s ambition to scale new heights worldwide. This global ambassadorship underscores both Sweeney’s international fame and Laneige’s strategy for global expansion.

💬 Sydney Sweeney on Her New Role: Expressing her enthusiasm, Sweeney said, “I couldn’t be more excited to announce my extended partnership with Laneige as their first-ever global ambassador.” She added that her collaboration with Laneige developed organically after discovering the perfect skincare routine with their products.

📈 Laneige’s Global Aspirations:

Basketball legend LeBron James has officially joined the ranks of Louis Vuitton as a model, showcasing the iconic brand’s Spring/Summer 2024 collection designed by Pharrell Williams. This partnership, which has been a topic of discussion for a few months, was formally unveiled on Louis Vuitton’s website and social media channels on January 4, 2023.

👔 Pharrell’s Debut LV Collection: LeBron’s involvement in the LV Spring/Summer 2024 collection, which debuted at pop-up shops in New York and Los Angeles, marks a significant moment in fashion. The collection, Pharrell’s first for Louis Vuitton, merges the world of luxury fashion with the dynamic persona of the NBA star.

📸 LeBron’s Stylistic Transformation: The campaign imagery captures LeBron James in a new light, showcasing him in a stylistic avatar that transcends his usual appearance. While LeBron’s personal style has been subject to mixed reviews, his appearance in head-to-toe Louis Vuitton attire presents him in an impressively elegant manner.

👗 A Perfect Fit for LeBron’s Frame: The

Under Armour has made a significant addition to its team by signing Spanish soccer professional Fermín López, midfielder for FC Barcelona, as announced on Wednesday. This partnership marks a new era for the brand in strengthening its presence in the world of soccer.

👟 Gear for the Game and Beyond: As part of the deal, López will sport Under Armour’s Shadow Elite 2 soccer cleats during his matches. Additionally, he will represent the brand off the field by wearing Under Armour athletic and sportstyle items, as stated in the press release.

🌠 Rising Star on the Field: At just 20 years old, López is quickly making a name for himself in the soccer world. His recent milestones include signing his first professional contract and scoring his first goal, showcasing his potential as a rising talent in the sport.

🌍 Joining a Diverse Roster: López’s signing brings him alongside other European soccer players representing Under Armour. The brand’s roster boasts players from various countries, including England, Italy, and Germany, reflecting its commitment to nurturing

Fybros, an esteemed player in the electrical manufacturing industry, has announced an exciting expansion of its product line to include fans. This move comes as part of the company’s ongoing commitment to cater to the diverse needs of India’s fast-moving electrical goods (FMEG) sector, where it has been a significant presence for over 55 years.

🎉 Grand Launch with Shruti Haasan: The launch event was graced by the presence of acclaimed actor Shruti Haasan, who serves as the brand ambassador for Fybros. Her involvement in the launch underscores the importance Fybros places on quality and innovation in their product expansion.

🗣️ Shruti Haasan on the New Venture: Expressing her enthusiasm for the new product category, Shruti Haasan remarked, “I’m delighted to be associated with Fybros as they venture into the fan category. Their commitment to quality and innovation is truly commendable, and I believe these new additions will elevate the standards of comfort and efficiency for consumers across the country.”

Fybros’ foray into the fan segment marks a strategic extension

Karina, a member of the popular K-pop group aespa, has been unveiled as the new brand ambassador for Converse Korea. This exciting announcement was made by Converse Korea on January 3, marking a new chapter in the brand’s history.

🌱 Spring Campaign Launch: Karina is set to commence her ambassadorial duties this spring, beginning with the “Create Next, Nothing’s Wrong” campaign. This campaign, which was also revealed on January 3, showcases Karina’s dynamic style and aligns with Converse’s creative and youthful image.

📣 Empowering the Youth: Through the “Create Next, Nothing’s Wrong” campaign for 2024, Converse Korea aims to deliver a message of encouragement and support to the younger generation. Karina’s role in the campaign is expected to resonate strongly with young audiences, inspiring them to embrace their individuality and creativity.

📸 Campaign Highlights: Fans and fashion enthusiasts can view the campaign video and pictorial featuring Karina on Converse’s official website and social media channels. These visuals highlight Karina’s unique