Endorsement Deals

Campaigns 1 mins read

Michelle Young’s Super Bowl Spotlight with UNRL

Former Bachelorette Michelle Young made a splash during the Super Bowl, featuring in a commercial for UNRL, a brand known for its sleek athleisure wear.

📺 Announcement Via Instagram: Excitedly, Young hinted at her Super Bowl debut to her followers from Minnesota or Wisconsin, teasing them to watch out for her in the commercials, adding a playful wink to her message.

🎥 A Moment of Fame: Sharing the highlight on her Instagram, Young expressed her disbelief and excitement over appearing in a Super Bowl commercial alongside her friend Jordan Alberino, capturing a milestone moment in her post-Super Bowl career.

👀 Brand’s Proud Share: UNRL didn’t miss the chance to amplify their Super Bowl moment, taking to social media to highlight their spot with Michelle, prompting viewers with “Did you see it?!” accompanied by eager eye emojis.

It’s a testament to Michelle Young’s diverse talents and appeal, showing her transition from reality TV to capturing hearts in one of the biggest advertising

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Sports 1 mins read

Tiger Woods Embarks on New Venture with TaylorMade

Golf icon Tiger Woods has officially teamed up with TaylorMade, launching a new apparel and footwear brand named Sun Day Red, marking a significant shift following his departure from Nike.

🌟 Introducing Sun Day Red: The newly unveiled brand, set to debut online in May, represents a pivotal moment in Woods’ career. “Life changes and this is an important transition. I wanted to have a brand that I was proud of going forward,” Tiger expressed about his venture.

👕 A Tribute to Tradition: Sun Day Red is a nod to Woods’ tradition of wearing red on Sundays, symbolizing his competitive spirit and dedication. The brand’s tiger logo commemorates the 15 major championships adorning Woods’ illustrious career.

📢 Official Announcement: The partnership between Woods and TaylorMade was revealed during a press event in Pacific Palisades, California, on the eve of the PGA Tour’s Genesis Invitational, hosted by Woods himself.

As Tiger Woods and TaylorMade join forces to create Sun Day

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Campaigns 1 mins read

Beyoncé Tests Verizon’s Limits in Super Bowl Spectacle

Beyoncé, in a dazzling Verizon Super Bowl commercial, attempted to do the impossible: break the network. This high-energy ad showcased Beyoncé in various scenarios, from running her own lemonade stand to a space performance, each more elaborate than the last, underscoring the reliability and strength of Verizon’s network.

🍋 A Nod to ‘Lemonade’: The commercial cleverly referenced Beyoncé’s iconic 2016 album “Lemonade,” with Tony Hale engaging in a bit of lemon squeezing, adding a layer of wit and nostalgia for fans.

🎵 Beyoncé Everywhere: The ad ambitiously placed Beyoncé in a multitude of scenarios, including a fictional saxophone album and even a presidential run, highlighting the versatile and omnipresent nature of both the artist and Verizon’s network.

📱 Verizon and Beyoncé: A History: The collaboration between Beyoncé and Verizon isn’t new. Their partnership dates back to 2004, showcasing a longstanding relationship that spans tours, album releases, and now,

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Campaigns 1 mins read

Quinta Brunson Sparkles in TurboTax’s Super Bowl Blitz

Quinta Brunson, the brilliant mind behind “Abbott Elementary,” shines in TurboTax‘s latest Super Bowl commercial, directed by the acclaimed Taika Waititi. This year’s ad not only entertains but also educates viewers on making smart tax-saving moves, with Brunson engaging in a witty exchange with Connie, a TurboTax tax expert.

🌟 A Million-Dollar Question: The commercial takes a humorous turn as Brunson inquires if it’s possible to deduct “like a million nachos,” blending practical tax questions with a dose of her signature humor. This playful interaction highlights the complexities of tax deductions and the value of expert advice in navigating them.

💵 Scan to Win Big: Adding to the Super Bowl excitement, the commercial introduces a unique twist with a QR coat, inviting viewers to enter a “Super Bowl File” for a chance to win a staggering $1 million in a sweepstakes. This innovative approach not only captivates audiences but also offers them a potentially life-changing opportunity.

Quinta

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Campaigns 2 mins read

Usher’s Roller Skate Revelation at Super Bowl LVIII

Usher took the Super Bowl LVIII halftime stage by storm, not just with his electrifying performance but also by debuting his latest venture into the world of roller skates. The R&B sensation introduced the Flipper’s Quadz by Usher, a collaborative effort with Liberty Ross of Flipper’s Roller Boogie Palace, capturing the audience’s attention both on and off the field.

👟 A Unique Collaboration: This roller skate collaboration marries Usher’s passion for music and movement with Ross’s vision for Flipper’s Roller Boogie Palace, a renowned name in the roller skating community. The partnership reflects their mutual commitment to fostering a sense of community and joy through skating.

🇺🇸 Craftsmanship and Design: The Flipper’s Quadz by Usher are the result of meticulous craftsmanship, brought to life by the skilled hands at Riedell Skates in the USA. The design process, spanning several months, culminated in a product that is as much about performance as it is about style.

🛼 Showcase on the Grand Stage:

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Campaigns 2 mins read

Kaia Gerber: The New Face of DKNY Spring 2024

DKNY introduces a breath of fresh air with Kaia Gerber leading its Spring 2024 Campaign. This season marks the advent of a transformative era for the brand, characterized by a fresh perspective on American style infused with a distinctive New York flair.

👗 A Fresh Take on Classics: The campaign, underpinned by a renewed emphasis on DKNY’s core fashion elements, showcases a lineup that reinterprets timeless designs for today’s audience. With denim, blazers, trenches, and leather jackets receiving a contemporary makeover, DKNY reconnects with its roots while appealing to the Gen Z demographic.

🔍 Reimagined Logo and Identity: Alongside the collection, DKNY introduces a revamped logo, symbolizing the brand’s resurgence and commitment to redefining American street style on a global scale. This new emblem accompanies the reintroduction of the brand’s iconic pieces, now reenvisioned with a modern twist.

📸 Visionary Imagery by Alasdair McLellan: The campaign’s visual narrative is captured through the lens

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Campaigns 1 mins read

Steph Claire Smith and Laura Henshaw Elevate STAX Activewear

Fitness influencers Steph Claire Smith and Laura Henshaw are taking activewear to the next level with their latest collaboration with STAX. Known for their fitness expertise and stylish workout looks, this partnership is set to inspire fitness enthusiasts everywhere.

👟 A Fusion of Style and Comfort: The new STAX collection, designed in collaboration with Smith and Henshaw, perfectly blends style with functionality. Whether you’re in the Pilates studio or running errands, this sportswear is designed to keep you comfortable and chic.

💼 What’s in the Collection?: The 15-piece lineup features everything from cute crew sweaters priced at $89.95 to oversized tees at $49.95, and STAX’s renowned best-selling tights also at $89.95. It’s the kind of activewear you’d happily wear both inside and outside the gym.

🎨 Colorful and Versatile: Including crop tops available in three different colorways, the collection promises versatility and a splash of color to your workout wardrobe, ensuring there’s

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Campaigns 2 mins read

Kizzy Don Shines in Rum Bar’s 2024 Calendar

TikTok star and emerging music talent Kizzy Don, also known as Danielle Banton, teams up with Rum Bar for their 2024 calendar. This collaboration marks a significant milestone for both the artist and the brand, managed by Worthy Park Estate.

🎤 From TikTok to Trendsetter: With her engaging skits and vibrant personality, Kizzy Don has captivated an audience of over 274k followers on TikTok, boasting an average of 500,000 views per video. Her unique sense of humor and flair have made her a social media sensation.

🎵 Musical Milestones: Following the success of her latest single ‘Designer Body,’ released in December 2023, Kizzy Don’s catchy beats and bold lyrics have caught the public’s eye. Her transition from a TikTok sensation to a music artist is inspiring, showcasing her versatile talent.

🍹 A Perfect Partnership: The collaboration between Kizzy Don and Rum Bar is a testament to her growing influence and appeal. As the face of the 2024 calendar, she brings her unique style and charisma, further solidifying her position in the entertainment industry.

This

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Endorsement Deals 2 mins read

Kai Cenat Joins Forces with Nike

Kai Cenat, the renowned content creator, has officially joined the Nike family, marking a significant milestone in his career. Announcing the partnership to his nine million Twitch followers, Cenat shared his excitement, revealing that joining Nike has been a long-anticipated dream come true.

🎮 Expanding Beyond Sports: This collaboration is part of Nike’s strategy to reach wider audiences beyond traditional sports. Cenat, celebrated for winning Streamer of the Year consecutively and hosting streams with stars like Nicki Minaj and Lil Baby, represents a bridge to the Gen Z demographic for Nike.

🌐 A New Era for Content Creators: This partnership signifies Nike’s first venture with a streamer, highlighting the brand’s innovative approach to capturing the attention of younger audiences. Cenat’s involvement suggests a fresh, dynamic direction for Nike’s promotional activities.

🏀 Upcoming Collaborations: Cenat hinted at a “big” project with Nike, including a special in-real-life stream

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Campaigns 1 mins read

Meghan Trainor and Judge Judy Shine in e.l.f Cosmetics Super Bowl Spotlight

e.l.f Cosmetics is bringing a dose of beauty and humor to the 2024 Super Bowl with their latest ad, starring pop sensation Meghan Trainor and television’s courtroom titan, Judge Judy, as “Judge Beauty.” The commercial, already making waves on YouTube, showcases a unique court case with a beauty twist.

👩‍⚖️ Courtroom Glamour: In this playful scenario, “Suits” actors Rick Hoffman and Gina Torres find themselves in front of Judge Beauty, with Torres’ character on trial for splurging on non-cruelty-free makeup. Meghan Trainor, serving as a juror, highlights the importance of ethical beauty choices, leading to a sentence that promotes e.l.f’s halo glow liquid filter for the defendant.

💄 Beauty Meets Justice: e.l.f Cosmetics’ chief marketing officer, Kory Marchisotto, emphasizes the brand’s commitment to culture, community, and inclusivity in the beauty industry. This Super Bowl ad campaign aims to place beauty at the heart of popular culture, reinforcing the brand’s mission to be at the forefront

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Campaigns 2 mins read

Frank’s RedHot & Jason Kelce Spice Up Super Bowl LVIII

For Super Bowl LVIII, Frank’s RedHot is teaming up with NFL’s celebrated center, Jason Kelce, to prove that their iconic sauce truly complements everything. This exciting collaboration will see Kelce experimenting with Frank’s RedHot on a wide array of Super Bowl ad snacks – from cookies to soft drinks, showcasing the sauce’s versatile appeal.

🍪 A Flavorful Challenge: Kelce’s challenge will not only highlight the universal appeal of Frank’s RedHot but also encourage fans to get creative with their Super Bowl snacks. It’s a playful invitation to explore new taste combinations and add a kick of heat to the game day favorites.

📸 Join the Heat Wave: Frank’s RedHot is inviting fans across the country to participate in a fun sweepstakes. By sharing photos on Instagram of their unique Frank’s RedHot food combinations with the tags @FranksRedHot and #FranksSweepstakes, or by submitting their favorite “Frank’s It” recipes on the contest website, fans get a chance to win big.

💰 Win

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Campaigns 2 mins read

Coi Leray & Metro Boomin Unveil “Enjoy Yourself” in Partnership with Axe

Coi Leray, the tireless artist, and Metro Boomin, the powerhouse producer, have once again joined forces, this time for a collaboration that’s as smooth as it is dynamic. Their previous work, “Self Love,” from the Spider-Man Across The Spiderverse soundtrack, has already left a significant mark on fans and streaming platforms alike. Their latest project promises to further cement their creative synergy.

🌌 A Fragrant Collaboration: This musical partnership is brought to life by Axe to commemorate the launch of their new Black Vanilla fragrance. Designed to be both understated and alluring, the fragrance aims to encapsulate a unique blend of sophistication and appeal—a theme that resonates through Leray and Metro Boomin’s latest track.

🎤 Sonic Seduction: “Enjoy Yourself,” the title of their new single, mirrors the essence of Axe’s Black Vanilla, offering listeners a melodic journey into the realms of R&B. The track serves not just as a promotional piece but as a testament to the versatility and talent of both

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Brand Ambassador 2 mins read

Ghetts Joins Forces with Gymshark as Brand Ambassador

Ghetts, the renowned British rapper and lyricist, is stepping into a new role as the latest brand ambassador for Gymshark, a leading fitness apparel and accessories brand. This partnership marks a significant collaboration, merging the worlds of music and fitness.

🎵 A Musical Powerhouse: Ghetts, known for his dynamic flow and profound lyrical content, has made a substantial impact in the UK grime and rap scene. His music, characterized by its intensity and authenticity, resonates with a broad audience, making him a respected figure in the industry.

🏋️‍♂️ Fitness Meets Music: By aligning with Gymshark, Ghetts brings together his passion for music with the energy and discipline of the fitness world. This partnership highlights the parallels between the determination required in both fitness and music, celebrating the synergy between physical well-being and artistic expression.

👕 Representing Gymshark: As a brand ambassador for Gymshark, Ghetts will be at the forefront of promoting the brand’s latest athletic

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Campaigns 2 mins read

Stephanie Hsu Brightens Kate Spade’s Spring 2024 Campaign

Kate Spade New York unveils its vibrant spring 2024 campaign, “Time to Spring,” starring the dynamic Stephanie Hsu. The Oscar-nominated actress brings her infectious energy to the campaign, celebrating the essence of spring in New York City.

👜 Dakota Collection Spotlight: The campaign shines a light on the brand’s newly launched Dakota handbag collection, encapsulating the freshness and vibrancy of the season. Hsu’s portrayal adds a delightful charm to the collection, embodying the joy and anticipation of spring’s arrival.

🗽 A New Yorker’s Spring Joy: Hsu, a long-time New York resident, shares her personal excitement for spring, capturing the collective eagerness for the season’s first signs of life. Her genuine enthusiasm mirrors the city’s collective sigh of relief as winter thaws.

🎭 A Perfect Match: Kate Spade’s choice of Hsu as the face of their spring campaign is a testament to her alignment with the brand’s ethos. Liz Fraser, CEO of Kate Spade, praises Hsu’s joyful

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Campaigns 2 mins read

Paris Hilton Revives the ‘00s in Living Proof Campaign

Living Proof, the innovative hair-care brand, is stirring nostalgia with its latest campaign starring the quintessential ‘00s icon, Paris Hilton. The campaign creatively features a dialogue between Paris from 2002 and her present-day self, emphasizing the timeless appeal of Living Proof’s Dry Shampoo.

🕰️ A Blast from the Past: The ad showcases a time-traveling conversation where present-day Paris advises her younger self on key life choices, including embracing ‘The Simple Life’ and the crucial role of Living Proof’s Dry Shampoo in achieving hair perfection.

🌟 Paris Hilton’s Beauty Expertise: Hilton, known for her passion for the beauty industry, brings her wealth of product knowledge and personal brand to the campaign. The integration of Y2K elements aligns with Hilton’s iconic status and the era’s influence on today’s beauty trends.

🔄 A Shift in Strategy: Living Proof’s decision to feature Paris Hilton represents a playful departure from its traditionally

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Endorsement Deals 2 mins read

Lim Ji-Yeon Elevates Elegance as LOEWE’s New Brand Ambassador

LOEWE, the esteemed luxury fashion house, has made an exciting addition to its ambassador lineup by welcoming South Korean actress Lim Ji-Yeon. Renowned for her versatile acting and charismatic aura, Lim’s appointment as LOEWE’s brand ambassador marks a harmonious blend of her refined elegance with the brand’s innovative approach to fashion.

🎭 A Star in South Korean Entertainment: Lim Ji-Yeon has established herself as a prominent figure in the South Korean entertainment industry, known for her diverse roles and magnetic screen presence. Her collaboration with LOEWE is a testament to her standing as both an accomplished actress and a style icon.

👗 Front Row at LOEWE’s Show: Lim Ji-Yeon’s relationship with LOEWE was spotlighted following her notable attendance at the brand’s Spring Summer 2024 show last September. Her striking presence and fashion-forward choices at the event captivated the audience, setting the stage for her official role as a brand ambassador.

🌍 Bridging Fashion and Cinema: Lim’s appointment reflects LOEWE’s vision of connecting

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Fashion 2 mins read

Dior Welcomes Skateboarder Aurélien Giraud as Brand Ambassador

Dior, the iconic French luxury fashion house, is expanding its roster of brand ambassadors with the addition of champion skateboarder Aurélien Giraud. As Dior continues to blend high fashion with the world of sports, Giraud’s signing aligns with the brand’s vision of embracing diverse, dynamic talents.

🏅 Olympic Aspirations: Aurélien Giraud, a prominent figure in the skateboarding world, is not only a champion but also an Olympic hopeful, aiming to clinch a gold medal at the upcoming Paris Olympics. His athletic prowess and dedication position him as a key sports figure and a strong representative for Dior in the realm of competitive sports.

🛹 Skateboarding Prodigy: Starting his skateboarding journey at the tender age of four, the 26-year-old Lyon native has achieved remarkable milestones in his career. He was crowned world champion in 2022 and secured a commendable sixth place at the Tokyo 2020 Games, where skateboarding made its exciting Olympic debut.

🇫🇷 A French Connection: Giraud’s partnership

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Campaigns 2 mins read

Skechers and Mr. T Tackle Brand Name Misperception at Super Bowl LVIII

Skechers is set to clear the air about a common brand misperception with its 11th Super Bowl ad, this time featuring iconic 1980s actor, Mr. T. The commercial aims to humorously correct the frequent misspelling of the Skechers name, which often wrongly includes a ‘t’.

📺 No ‘T’ in Skechers: Skechers’ latest Super Bowl commercial addresses the brand’s often mispronounced name, emphasizing the absence of the letter ‘t’. The inclusion of Mr. T cleverly highlights this point, bringing a twist of humor to the message.

🌟 Featuring ‘THE T’: While the Skechers brand name lacks a ‘t’, the ad proposes a playful solution by bringing in ‘THE T’ – Mr. T himself. This creative approach is set to leave a memorable impact on viewers, reinforcing the correct spelling of Skechers.

🎥 A Tradition of Star Power: Over the years, Skechers has made a name for itself with star-studded Super Bowl commercials featuring celebrities like Joe Montana, Snoop Dogg, and

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Campaigns 2 mins read

Aubrey Plaza’s Super Bowl Spectacle with Mountain Dew

The queen of dry humor, Aubrey Plaza, is making a grand entrance into the Super Bowl commercial lineup, riding atop a fire-breathing dragon for Mountain Dew Baja Blast. Her excitement? Unmistakably genuine and filled with a touch of her signature deadpan humor.

🌟 An Unexpected Call: Plaza shared the thrill of being approached for a Super Bowl commercial, marking a standout moment in her successful year. The opportunity to celebrate the 20th anniversary of Mountain Dew Baja Blast—a flavor that transitioned from a Taco Bell exclusive to a retail favorite—was an offer she couldn’t resist.

🤝 A Reunion to Remember: Fans can anticipate a delightful on-screen reunion between Plaza and her “Parks and Recreation” co-star, Nick Offerman. The pair’s comedic chemistry is set to be a highlight of the advertisement, adding a layer of nostalgia for fans of the beloved sitcom.

📺 Spotlight on Success: Plaza’s recent achievements, including her acclaimed role in “The White Lotus,” have cemented

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Brand Ambassador 2 mins read

Heart Evangelista Shines as Ultherapy’s Latest Brand Ambassador

Celebrated Kapuso star and global fashion icon, Heart Evangelista, has embraced a new role, becoming the brand ambassador for Ultherapy Philippines, renowned for its non-invasive skin lifting treatments.

📸 A Campaign of Elegance: Heart took to Instagram to share her exhilaration, posting a series of striking black-and-white portraits from her campaign shoot. Her caption, “Embracing my power means baring my true, strong, and unapologetic self,” reflects the confidence and authenticity that Ultherapy promotes.

💖 A Partnership of Pride: Expressing her enthusiasm, Heart revealed her personal affinity for Ultherapy, calling it her favorite treatment for non-invasively lifting and tightening the skin. This endorsement marks a significant addition to Heart’s portfolio of brand collaborations.

👗 Glamorous Revelation: At the official event where she was introduced as the new face of Ultherapy, Heart captivated attendees with her elegance, donning a stunning long cutout gold dress. She joyfully referred

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