Endorsement Deals

Brand Ambassador 2 mins read

Trot Star Lim Young-woong Named Hana Financial Group Brand Ambassador

Hana Financial Group has proudly announced the appointment of beloved trot singer Lim Young-woong as its newest brand ambassador. Known for his heartfelt music that transcends generational and gender boundaries, Lim embodies the spirit of genuine outreach, making him an ideal figure to represent the esteemed financial institution.

๐Ÿค A Perfect Harmony of Values: Lim’s commitment to charitable endeavors and his warm, inclusive initiatives mirror Hana Financial Group’s mission to promote collective growth and spread joy in the financial sector. This alignment of values is anticipated to create a unique synergy, particularly with Hana Bank’s “customer first” philosophyโ€”a principle that Lim also holds dear in his dedication to his fans.

๐Ÿฆ A Relationship Rooted in Loyalty: It’s noteworthy that Lim Young-woong is not just a symbolic figure for the group but also a long-standing customer of Hana Bank. This personal connection to the brand underscores Hana Financial Group’s thoughtful approach in choosing ambassadors who genuinely believe in and use their services.

๐ŸŒˆ Joining a Prestigious Lineup: Lim Young-woong

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Campaigns 2 mins read

Kevin Durant & Jayson Tatum Illuminate Foot Locker’s New ‘Heartbeat’ Ad

In an electrifying collaboration, Foot Locker, Nike, and Jordan Brand have unveiled their latest advertising marvel during NBA All-Star Weekend. The commercial, part of the ongoing “The Clinic” series, features a cinematic journey titled โ€˜Heartbeat.โ€™ This new ad spotlights the indomitable spirit of Phoenix Suns forward Kevin Durant and Boston Celtics forward Jayson Tatum, set against the backdrop of Foot Locker’s iconic “Stripers.”

๐ŸŽฅ A Symphony of Passion and Precision: ‘Heartbeat’ captures the essence of an athlete’s relentless pursuit of excellence, with each scene choreographed to the rhythm of a pulsating heart. The ad accelerates with intensity, symbolizing the athletes’ dedication to their craft, and crescendos in a celebration of Foot Locker’s enduring ethos, “The Heart of Sneakers.”

๐Ÿ”Š Inspirational Narration Meets Athletic Brilliance: A Foot Locker Striper’s voiceover weaves through the

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Campaigns 2 mins read

Lay’s Celebrates Soccer with David Beckham and Thierry Henry in ‘No Lay’s, No Game’ Campaign

Lay’s, renowned globally as the leading chip brand and the official snack partner of the UEFA Champions League (UCL), is bringing back the much-anticipated “No Lay’s, No Game 2024” campaign. This innovative initiative aims to enhance the football viewing experience for fans by ensuring they are game day ready with a bag of Lay’s at their side. The campaign features a series of exciting activities, including a captivating “Chip Cam” stunt with soccer legends David Beckham and Thierry Henry, alongside a unique digital adventure through the Lay’s Detector, designed to spread joy among football enthusiasts worldwide.

๐ŸŽ‰ A Surprise at Every Turn: The “No Lay’s, No Game” campaign is set to surprise 75,000 fans with unexpected rewards, creating memorable moments during the tournament. Imagine the thrill of engaging in a game day tradition, only to be surprised by iconic figures like Beckham and Henry, or discovering an immersive digital experience that

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Campaigns 2 mins read

Bella Hadid Ventures into Wellness with Launch of Orebella Brand

Bella Hadid, renowned for her modeling career, has taken a significant leap into entrepreneurship with the unveiling of her wellness brand, Orebella. The 27-year-old model sparked curiosity and excitement with a cryptic teaser on Instagram, hinting at the brand’s essence with the tagline “reveal your alchemy.” While details remain shrouded in mystery, Orebella’s trademark filing sheds light on a product range that might include scented lotions, candles, fragrance reed diffusers, soaps, shampoos and conditioners, and styling creams.

๐Ÿ“… Anticipation Builds for Orebella’s Launch: Hadid has invited her followers to join a waitlist for updates and an “exclusive gift” in anticipation of the brand’s official launch on May 2. A recent visit by Hadid to the Ulta beauty retailer’s office in Bolingbrook, Illinois, on February 8 has sparked speculation about a possible collaboration, suggesting Orebella’s products may soon grace shelves and online stores.

๐Ÿต A Family of Entrepreneurs: This venture is

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Campaigns 2 mins read

Peso Pluma Embarks on First Brand Partnership with Sony’s ‘For the Music’ Campaign

In a significant move within the music industry, Mexican sensation Peso Pluma has stepped into the spotlight of brand collaborations by partnering with Sony Corporation of America’s Personal Entertainment Business for its distinguished audio brand campaign, “For The Music.” This initiative represents Sony’s commitment to enhancing the music experience through its premier consumer and professional audio products and services, marking Pluma’s inaugural venture into brand partnerships.

๐Ÿ”Š A Fusion of Talent and Technology: “For The Music” serves as a platform for Sony to showcase its dedication to delivering exceptional audio experiences, aligning perfectly with Peso Pluma’s artistic vision and the vibrant essence of Latin Music. Pluma’s enthusiasm for this collaboration reflects a shared ambition to pave new avenues for Latin Music, enriching the genre’s global outreach and accessibility.

๐Ÿค Innovative Collaborations Ahead: Jordy Freed, Sonyโ€™s head of brand, business development, partner marketing,

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Brand Ambassador 2 mins read

Louis Vuitton Welcomes Victor Wembanyama as Newest Brand Ambassador

Louis Vuitton is expanding its influential reach into the sports world by introducing Victor Wembanyama, the San Antonio Spurs rookie, as its latest brand ambassador. This move signifies the luxury brand’s continued commitment to blending the worlds of fashion and sports.

๐ŸŒ A Partnership of Excellence: Wembanyama expressed his excitement about joining forces with Louis Vuitton. He described the partnership as ideal, highlighting the brand’s embodiment of French excellence and expertise as key factors that attracted him. Wembanyama wants a partnership that holds significant meaning and aligns with his values of excellence and dedication.

๐Ÿ‡ซ๐Ÿ‡ท A Perfect Match: Louis Vuitton’s decision to bring Wembanyama on board is rooted in a mutual pursuit of excellence and craftsmanship. The brand’s official statement drew parallels between the young athlete’s trailblazing journey and the legendary path of Louis Vuitton himself. Both figures are celebrated for setting new standards in their respective fields and for their

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Campaigns 2 mins read

Gibson and Noel Gallagher Unveil Exclusive Les Paul Custom Guitars for a Noble Cause at Gibson Garage London

In a landmark event, the renowned Gibson brand is expanding its iconic Gibson Garage to the UK, with a grand opening that not only promises an electrifying experience but also champions a charitable cause. To mark the occasion, Gibson has collaborated with the esteemed Noel Gallagher to introduce a limited edition of 20 Gibson โ€™78 Les Paul Custom guitars, each bearing Gallagher’s signature.

๐Ÿ”ฅ A Musical Collaboration with Heart: These exclusive guitars will be available for purchase directly at the Gibson Garage London’s grand opening on Saturday, February 24, 2024. In a gesture of unparalleled generosity, Gallagher and Gibson have committed to donating all proceeds from the sale of these guitars to the Teenage Cancer Trust, making each purchase a contribution to a vital cause.

๐ŸŽจ Crafted with Precision and Care: The Noel Gallagher ’78 Custom Les Paul guitars draw inspiration from a cherished instrument originally gifted to Gallagher by Johnny Marr of The Smiths. This particular guitar has a storied past, being

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Brand Ambassador 2 mins read

Ranveer Singh Joins Forces with Dalmia Cement as Brand Ambassador in a Groundbreaking Campaign

In a significant branding move, Dalmia Cement welcomes Bollywood superstar Ranveer Singh as its brand ambassador, setting the stage for a campaign that aims to redefine the brand as the ultimate ‘RCF Expert’. This initiative, titled “RCF Strong toh Ghar Strong”, marks a pivotal shift in Dalmia Cement’s branding strategy, focusing on empowering customers with the knowledge to build their dream homes using the best cement and construction practices.

๐Ÿ›  A New Chapter in Branding: With the introduction of “RCF Strong toh Ghar Strong”, Dalmia Cement is taking a customer-centric approach. The campaign is designed to enlighten home builders and contractors about the importance of selecting the right cement, applying it effectively, and adhering to superior construction standards to realize their vision of the perfect home.

๐ŸŽฌ Star Power Amplifies Message: The incorporation of Ranveer Singh into the campaign brings a dynamic edge to Dalmia Cement’s message. Known for his vibrant energy and widespread appeal, Singh is set to enhance the campaign’s outreach through

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Brand Ambassador 2 mins read

Jolin Tsai Embarks on a Creative Journey as Maison Valentino’s Latest DI.VA Ambassador

In an exciting new development, Jolin Tsai steps into the role of DI.VA ambassador for Maison Valentino, signaling a partnership that melds innovative artistry with iconic fashion. Tsai, a titan in the Chinese pop music scene, brings her distinctive approach to self-discovery and innovation to the collaboration, echoing Creative Director Pierpaolo Piccioli’s vision of challenging traditions and infusing collections with unique personality and value.

๐ŸŽถ A Legacy of Musical Prowess and Influence: Known as the “Queen of C-Pop,” Tsai’s illustrious career spans over two and a half decades, during which she has not only dominated charts but also represented and uplifted female artists across Asia. With more than 25 million records sold, her commercial success is a testament to her enduring impact on the music industry.

๐ŸŽจ A Meeting of Creative Minds: Pierpaolo Piccioli, the creative force behind Maison Valentino, warmly welcomes Tsai to the Valentino Di.Va. project. He praises her musical talent and her innovative, inclusive approach to the performative arts, highlighting the fresh energy and

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Campaigns 2 mins read

Ranveer Singh and Tech Innovator Nothing Gear Up for Phone 2a’s Big Indian Debut

In a groundbreaking move that marries Bollywood charisma with cutting-edge technology, Ranveer Singh has teamed up with the technology upstart Nothing for the grand unveiling of the Phone 2a in India. This collaboration is set to shake up the fiercely competitive smartphone landscape, presenting a product that is both budget-friendly and aspirational, aimed squarely at captivating one of the globe’s most dynamic markets.

๐Ÿš€ A Collaboration Beyond the Norm: In a market saturated with celebrity endorsements, the alliance between Bollywood’s dynamic Ranveer Singh and Nothing stands out. Known for his vibrant personality and boundless energy, Singh’s partnership as the face of Phone 2a is a calculated move by Nothing to resonate deeply within the Indian market. Announcing a launch date of March 5, this venture is more than just leveraging star appeal; it’s a strategic endeavor to make a meaningful impact in India’s bustling smartphone scene.

๐Ÿ’ก Carving a Niche Among Giants: The Indian smartphone market is a challenging

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Campaigns 2 mins read

Sophie Monk Teams Up with Rexona for a Refreshingly Relatable Campaign!

Australian multifaceted talent Sophie Monk is diving into a new venture, collaborating with Rexona on its most recent Clinical campaign. This partnership brings together creative forces including Forward, Generator United, Heckler Australia, and Mindshare to craft a campaign that strikes a chord with everyday experiences.

๐Ÿ’ผ Capturing Everyday Moments: Unilever, the powerhouse behind Rexona, set out to encapsulate a moment that resonates with everyone: the hustle of running late. Through this campaign, they aim to bring a sense of ease and relatability to such universal experiences.

๐ŸŽฅ Creative Collaboration at Its Finest: The collaboration is a testament to the synergy between Sophie Monk and the creative teams of Forward, Generator United, Heckler Australia, and Mindshare. Together, they have crafted a campaign that aims to resonate on a personal level with audiences by acknowledging the chaotic beauty of daily life.

๐Ÿ‘ A Campaign of Relatability and Assurance: By choosing Sophie Monk to front this campaign, Rexona not

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Brand Ambassador 2 mins read

Pete Edochie: The New Face of Rowe Motor Oil Unveiled in Grand Endorsement!

Renowned Nollywood actor, Pete Edochie, steps into a new role as the brand ambassador for Rowe Motor Oil, a product distributed by the German-based company 9th Integrated Energy Solutions Ltd. The official announcement took place in Enugu, marking the beginning of a multimillion Naira contract lasting two years.

๐Ÿ’ผ Multifaceted Partnership: Managing Director of 9th Integrated Energy Solutions Ltd, Mr. Okechukwu Benjamin, revealed the significance of the partnership, emphasizing the premium quality of Rowe oil and its seal, ensuring authenticity in the market. The deal spans multiple categories of the oil, aimed at enhancing Nigerian vehicles, optimizing engine efficiency, and fuel savings.

๐Ÿ” Seal of Quality: Mr. Okechukwu Benjamin highlighted the seal that makes Rowe oil resistant to adulteration in the market, reinforcing the commitment to providing a genuine and effective product tailored to the needs of Nigerian vehicles.

๐Ÿ‘ Actor’s Gratitude: Pete Edochie expressed his gratitude for being chosen as the brand ambassador, attributing such endorsements to his reputation and impeccable character. Affectionately known as “Okonkwo

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Brand Ambassador 2 mins read

Beef Joins American Golf as Brand Ambassador, Tees Up Exciting Ventures!

American Golf proudly welcomes professional golfer and fan favorite Andrew ‘Beef’ Johnston to its roster as the newest brand ambassador, reinforcing its commitment to being the go-to destination for golfers’ equipment needs.

๐ŸŒ๏ธโ€โ™‚๏ธ Exclusive Opportunity: To kick off the collaboration, American Golf offers golf enthusiasts a chance to play a round with Beef by booking a free custom fitting session at their local American Golf store from March to May. This unique opportunity adds a thrilling dimension to the brand’s engagement with its community.

๐Ÿค Collaborative Activities: Throughout 2024, Beef will engage with the American Golf community, sharing valuable tips to enhance their golfing skills. The brand will also sponsor the clothing of the Cobra Puma player, featuring American Golf’s logo during DP World Tour tournaments in 2024.

๐ŸŽ‰ Beef Stock Festival: In July, American Golf takes center stage as the headline sponsor for ‘Beef Stock,’ transforming Beef’s

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Campaigns 1 mins read

Jungkook Takes Center Stage in Calvin Klein’s Alluring Spring 2024 Campaign!

BTS sensation Jungkook steps into the spotlight as the face of Calvin Klein Jeans’ spring 2024 campaign, radiating sultriness against the backdrop of New York’s iconic Grand Central Station.

๐Ÿ“ธ Captivating Imagery: In a series of stunning images shot by Mert Alas and unveiled on Friday, Feb. 16, the 26-year-old Jungkook strikes poses in the nearly empty station, seamlessly merging the worlds of high fashion and the bustling urban setting.

๐ŸŒ† Grand Central Takeover: Calvin Klein emphasized the campaign’s intent to amplify Jungkookโ€™s global popstar status, portraying him with natural confidence as he dominates the Grand Central Station in the brand’s latest Jeans styles.

๐Ÿ‘– Youthful Energy Redefined: Described as an infusion of wardrobe essentials with Calvin Klein’s youthful energy, the latest collection perfectly complements Jungkook’s charismatic persona. The brand praises him for effortlessly embodying this energy throughout the photos, solidifying his place as a style icon.

Calvin

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Brand Ambassador 2 mins read

Olivia Dunne Becomes Nautica’s Newest Brand Ambassador

Nautica, the renowned global lifestyle brand, has made a splash in the world of sports and fashion by announcing All-American gymnast Olivia “Livvy” Dunne as its latest brand ambassador. Dunne, celebrated for her impressive achievements in gymnastics, is set to front Nautica’s spring campaign for women’s sportswear, symbolizing a perfect blend of athleticism and style.

๐Ÿ† A Gymnastics Prodigy: Olivia Dunne’s gymnastics career is marked by notable milestones. In 2014, she etched her name in the history books as the youngest athlete in the U.S. to qualify as a Junior International Elite, showcasing her talent and dedication from a young age. Her journey as a gymnast has been characterized by remarkable skill and perseverance.

๐ŸŽ“ Balancing Academics and Athletics: A senior at Louisiana State University, Dunne’s role as a student-athlete adds another layer to her inspiring story. Her ability to balance rigorous academic commitments with her gymnastics career makes her a role model for young athletes and students alike.

๐ŸŒŠ

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Campaigns 2 mins read

Coach Unveils “Find Your Courage” Campaign with Imma and Coach Family Stars!

Coach has launched a groundbreaking campaign titled “Find Your Courage,” featuring a star-studded lineup of virtual human and model imma alongside Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kลki, and Wu Jinyan. Set in a virtual universe, the campaign not only introduces the Coach Spring collection but also weaves a narrative about discovering the courage to embrace one’s authentic self.

๐Ÿš€ “The Courage to Be Real”: Anchored in the theme of “The Courage to Be Real,” Coach’s purpose is to inspire individuals to express the multifaceted aspects of their identity. “Find Your Courage” blurs the boundaries between physical and virtual worlds, reflecting the way today’s younger generations redefine authenticity across various facets of self.

๐ŸŒ Navigating Virtual Realms: The campaign unfolds in a virtual universe, following imma on a quest to find her courage. Visiting each ambassador’s unique virtual world, imma discovers their individual “superpowers”โ€”lessons

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Brand Ambassador 1 mins read

Naseem Shah: Bowling Over Tech Enthusiasts as the Face of TECNO SPARK 20 Series!

TECNO, the leading smartphone brand in Pakistan, proudly unveils Pakistani cricketer Naseem Shah as the brand ambassador for the SPARK 20 series. This strategic collaboration aligns seamlessly with TECNO’s mantra, ‘Stop at Nothing,’ underscoring the brand’s dedication to delivering innovative products and excellence in the tech arena.

๐Ÿค Perfect Match: Naseem Shah’s selection as the ambassador for the SPARK 20 series is rooted in his dynamic style, youthful energy, unwavering work ethic, consistent professional progress, resilience in the face of challenges, and a positive outlook on life.

๐Ÿš€ Redefining the Experience: Naseem Shah, with his charisma and resonance among the masses, is set to play a pivotal role in amplifying TECNOโ€™s presence in the smartphone market. As the face of the SPARK 20 series, his influence will be harnessed to connect with the right audience, making a lasting impact in the ever-evolving world of mobile technology.

In this exciting partnership, TECNO and Naseem Shah unite to not only enhance the SPARK 20 series but also to inspire consumers to push boundaries and embrace innovation with unwavering quality.

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Campaigns 1 mins read

Ashley Graham Radiates in St Tropez’s ‘Golden is Ours’ Campaign

Model and presenter Ashley Graham graces the spotlight, showcasing her radiant golden glow in a captivating ad for the renowned fake tan brand, St Tropez. The campaign, driven by the new brand platform, “Golden is Ours,” embraces the brand’s roots and reaffirms its position as the original and most coveted self-tan brand on the market.

๐Ÿ“ธ Visionary Creators: Behind the lens, photography and directing duo The Masons, recognized for their work with esteemed brands like Pandora and Stella McCartney, skillfully capture Ashley Graham’s sun-kissed allure. Their adept use of natural light and emphasis on celebrating the inherent textures of the skin infuse the visuals with an ultra-luxurious aesthetic.

๐ŸŒŠ Poolside Radiance: In the ad, Ashley Graham exudes confidence while lounging in a pool, with the camera intimately capturing the warmth of her sun-kissed skin. The visuals not only highlight the effectiveness of St Tropez’s products but also convey a sense of empowerment and self-confidence.

As Ashley Graham becomes the radiant face of St Tropez’s empowering campaign,

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Brand Ambassador 2 mins read

Kyle Larson Revs Up with Logan Paul’s Prime Drink Brand

Kyle Larson, the high-profile NASCAR driver, kicks off the racing season with a significant boost, having inked an endorsement deal with Prime Hydration, the beverage brand co-founded by internet personalities Logan Paul and KSI. This partnership marks a major milestone in Larson’s career, aligning him with a rapidly growing brand in the sports hydration space.

๐Ÿš— Adding Fuel to the Sponsorship Tank: Larson, known for his skill on the racetrack, has been steadily enhancing his portfolio with new sponsors, complementing his existing HendrickCar.com deal. The collaboration with Prime Hydration is a testament to his rising status in the world of motorsports and his appeal to a broader audience.

๐Ÿฅค Prime Hydration: A Refreshing Partnership: Prime Hydration, established by Logan Paul and KSI, has made waves in the competitive sports drink market. The brand is renowned for its focus on hydration and energy, making it a fitting choice for an elite athlete like Larson. The endorsement deal aligns Larson with a brand that resonates with sports

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Brand Ambassador 2 mins read

Giannis Antetokounmpo Joins STARRYยฎ’s Star-Studded Lineup

STARRY, the official soft drink of the NBA, WNBA, and NBA G League in North America, has made an exhilarating addition to its roster by signing Giannis Antetokounmpo, the Milwaukee Bucks’ superstar and two-time NBA MVP. This collaboration brings together one of basketball’s most dynamic athletes with a brand known for its vibrant and energetic marketing campaigns.

๐Ÿ† A Champion’s Endorsement: Giannis Antetokounmpo, renowned for his athletic prowess and charismatic personality, joins STARRY alongside other prominent names in basketball. His impressive accolades, including being an 8-time NBA All-Star and NBA Finals MVP, add considerable star power to the STARRY lineup, which already boasts talents like A’ja Wilson, Jamal Murray, Zion Williamson, Jaren Jackson Jr., and Myles Turner.

๐ŸŒŸ “It’s Time To See Other Sodas” Campaign: Antetokounmpo is set to be a key player in STARRY’s latest campaign, “It’s Time To See Other Sodas.” This innovative campaign, which began with a bang at

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