Endorsement Deals

Erling Haaland, the striking sensation from Manchester City, has ventured into the sweet world of desserts with the launch of his very own ice cream and popsicle brand in Norway. Making its debut on February 19, the “Haaland” ice cream brand is set to tantalize taste buds and bring a refreshing twist to the market.

📺 A Cool Campaign: Accompanying the launch, Haaland stars in a commercial that showcases the unique flavors and fun spirit of his ice cream brand. This move not only highlights Haaland’s prowess on the football field but also his entrepreneurial spirit off the pitch.

With this delicious foray into the world of frozen treats, Erling Haaland is set to conquer the ice cream aisles with the same fervor he brings to the football field, proving that his talents know no bounds.

The Roadster Life Co, renowned for its chic casual wear and accessories available on Myntra, has unveiled its electrifying new brand campaign, “Trends with Benefits”. This innovative campaign shines with the star power of Bollywood icon Jacqueline Fernandez and the comedy genius Zakir Khan as the brand’s latest ambassadors, showcasing the brand’s commitment to fashion-forward, trendsetting offerings.

🛍️ Fashion Meets Functionality: “Trends with Benefits” goes beyond mere aesthetics, encapsulating The Roadster Life Co’s dedication to making the latest fashion trends accessible and affordable. This campaign transcends style, aiming to empower individuals with the confidence to express themselves freely and to realize their full potential through fashion.

🎤💼 Dynamic Duo of Style: The pairing of Jacqueline and Zakir as the faces of the campaign merges unparalleled fashion credibility with relatable charm. For Zakir, venturing into his first fashion brand endorsement brings a touch of authenticity and connects with audiences nationwide, thanks to his relatable

Gatorade is making waves in the hydration market with the introduction of Gatorade Water, a new product line that combines the trusted name of Gatorade with the wellness benefits of alkaline and electrolytes for enhanced rehydration. This strategic expansion aims to cement Gatorade’s leadership in the sports drink category while tapping into the growing trend of hydration as a key component of wellness.

🏃‍♂️🎶 A Campaign Celebrating Movement: The launch campaign is a vibrant celebration of active lifestyles, featuring a broad spectrum of athletes and artists, including renowned dancers and choreographers like Les Twins, Witney Carson, and Aliya Janell. The campaign’s digital-first approach brings to life the essence of water through the dynamic fluidity and movement of dance, with captivating visuals that highlight the artistry of Les Twins’ hip-hop isolations, Carson’s graceful traverses, and Janell’s vigorous

Blauer USA is unveiling its Spring/Summer 2024 collection with a fresh face, Cy Busson — the son of renowned Australian model and actor Elle Macpherson. Captured by the lens of James Mollison, this campaign sees Busson stepping into the fashion spotlight, echoing his mother’s iconic footsteps while carving out his own path as an aspiring model and photographer.

🎓 A Fusion of Finance and Fashion: Currently immersed in finance studies in Boston, Massachusetts, Busson brings a unique blend of academic pursuit and a natural flair for fashion to the table. His approach to fashion, inspired by his mother, focuses on personal style over mere brands, perfectly embodying the essence of Blauer USA’s ethos.

👗👖 A Season of Diversity: Alongside Greta Sader, Busson showcases the SS24 collection’s breadth, featuring three distinct lines that draw inspiration from an eclectic mix of influences. The “Fusion” line stands out with its innovative blend of contrasting fabrics and textures, creating hybrid styles that resonate with a palette of gray, blue, green, and sand. This season’s offerings reflect Blauer USA’s dedication to heritage while

Nu Republic, the pioneering Indian lifestyle technology brand known for its disruptive ‘wear-tech’ products, has launched an electrifying new brand campaign today, starring the dynamic duo, Farhan and Shibani Akhtar. This campaign marks a bold step forward in redefining wear-tech not just as gadgets but as essential fashion accessories that speak volumes about personal style and self-expression.

🌈 Breaking the Monochrome Mold: With a vision to shake up the conventional wear-tech market, Nu Republic is set on challenging the mundane and monochromatic, by infusing vibrant colors and bold designs into its products. This initiative is aimed at transforming wear-tech into a statement of fashion and individuality.

💬 A Match in Ethos: Ujjwal Sarin, the visionary founder of Nu Republic, shared his enthusiasm for the collaboration, highlighting that Farhan and Shibani Akhtar perfectly encapsulate the brand’s ethos with their diverse achievements and charismatic presence.

🌟 Dazzling Presence: The Akhtar

Ricky Gervais has once again showcased his unparalleled wit and comedic genius, this time through a commercial for his co-owned spirit venture, Dutch Barn Vodka. The advertisement, released on Wednesday, brilliantly parodies the quintessential American Big Pharma ad, featuring Gervais alongside a faux doctor against a stark white backdrop.

📺 A Masterful Parody: Channeling the authoritative allure of George Clooney’s character in ‘ER,’ Gervais engages the audience with a direct gaze into the camera, setting the stage for a satirical take on alcohol promotion. With a disarming smile, he cleverly reassures viewers, inviting them into the world of Dutch Barn Vodka under the guise of a medical endorsement.

🚑 A Satirical Spin on Health Warnings: The commercial escalates as Gervais inquires about the potential dangers of alcohol, prompting a comedic exploration that highlights the absurdity often found in pharmaceutical advertising. This inventive approach not only entertains but also critically examines the ways in

Kenyan music sensation Maandy is set to become the brand partner for the renowned Kenyan spirit, Chrome, in a move that aligns with the brand’s vision of embodying a progressive urban spirit. The official announcement of this dynamic partnership is scheduled to be marked by a grand consumer experience event at Marine Park Resort in Chuka town on March 2nd. Maandy, taking center stage, will perform alongside a lineup of Kenya’s beloved musicians including Bensoul, Ndovu Kuu, Fathermoh, and Breeder LW, complemented by the beats of DJs Kalonje, Tadgue, and Maddz.

🎉 Elevating Urban Culture: Chrome’s collaboration with Maandy underscores the brand’s commitment to fostering Kenya’s vibrant urban culture. By engaging influencers who resonate with the roots and the rhythm of the streets, Chrome aims to unite communities that celebrate the joy of the present and draw strength from their heritage. This partnership is a testament to the brand’s dedication to staying at the cutting edge of Kenya’s ever-evolving urban trends.

💬 Maandy’s Enthusiasm for the New Journey: For Maandy, this partnership represents an exciting new chapter, offering her

Beauty Pie, the innovative beauty subscription service, has proudly announced a collaboration with esteemed makeup artist Sam Chapman, introducing a meticulously curated nine-piece makeup collection. This partnership marries Chapman’s extensive expertise with Beauty Pie’s commitment to quality and accessibility.

🌟 A Dream Partnership: Chapman, a long-time admirer and member of Beauty Pie, described the collaboration as both a dream realized and a seamless process. Chapman’s vision for the collection emphasizes versatility and inclusivity, with each piece designed to complement one another through modern textures and beloved shades.

🖌️ An Artist’s Touch: With a staggering 1.2 million followers on Instagram and over two million subscribers on YouTube, Sam Chapman’s influence within the beauty community is undeniable. Her journey from pioneering beauty YouTuber under the channel name Pixiwoo to co-founding the renowned makeup brush line Real Techniques showcases her dedication to innovation and education in makeup

Milk Touch, the esteemed Korean makeup brand, has once again captivated fans by featuring Twice’s Jihyo in their latest campaign for the enchanting Fairy Jewel Eye Glitter. Early February 2024 saw the brand teasing an Instagram post with Jihyo, building anticipation for the new product. The official announcement came on February 15, 2024, alongside stunning pictorials of the K-pop icon.

📸 A Vision of Elegance: Subsequent to the launch, Milk Touch flooded their official Instagram with breathtaking photos of Jihyo adorned in their latest makeup innovation. On February 27, 2024, the beloved Twice member also took to her Instagram to share glimpses of the campaign, leaving fans in awe of her majestic appearance.

👑 “God Jihyo” Reigns Supreme: Known for her powerful vocals and striking visuals, Jihyo, the leader of the globally acclaimed girl group Twice, has long been revered by fans as “God Jihyo” – a testament to her charismatic stage presence and innate talent. Her collaboration with Milk Touch as a brand ambassador

Oscar Isaac, celebrated for his dynamic roles across major film franchises and critically acclaimed movies, now lends his iconic presence to Jerry Lorenzo’s Fear of God, becoming the distinguished face of the brand’s Collection 8 campaign. Captured in evocative black-and-white imagery by photographer Luis Alberto Rodriguez, Isaac embodies the essence of the collection with a series of compelling visuals.

📸 A Collaboration Rooted in Style: Isaac’s connection to Lorenzo’s visionary label isn’t new; his portrayal of Jonathan Levy in HBO’s “Scenes From a Marriage” showcased a wardrobe that included pieces from Fear of God, notably a batwing pullover from the brand’s collaboration with Zegna. This choice of attire highlighted costume designer Miyako Bellizzi’s skillful selection and brought Fear of God’s unique aesthetic to a wider audience.

🌟 Elegance on Display: Collection 8, which debuted at Fear of God’s inaugural runway show at Los Angeles’ Hollywood Bowl, represents a shift towards

Gap, the revered American fashion house, is thrilled to unveil its Spring 2024 campaign, which shines a spotlight on linen as the quintessential canvas for genuine style. This campaign heralds a tribute to the art of self-expression and uniqueness, intertwining elements of fashion, music, and dance.

🏆 Featuring Tyla, a GRAMMY® Award-winning Phenomenon: Central to the campaign is the incredibly talented Tyla, whose achievements include a GRAMMY® Award win. Gap has long been synonymous with pop culture, and by partnering with Tyla, the brand reinforces its commitment to collaborating with pioneers in fashion and music. The campaign’s visuals, characterized by fluid motion and the effortless grace of Gap’s latest Linen Collection, invite individuals to infuse these pieces with their personal flair.

🎵 A Sonic and Choreographic Fusion: Accompanied by the global hit “Back On 74” by Jungle, a group that has received a BRIT Award nomination, the campaign incorporates original choreography by Shay Latukolan. Directed by Jungle’s own J