Endorsement Deals

Oscar Isaac, celebrated for his dynamic roles across major film franchises and critically acclaimed movies, now lends his iconic presence to Jerry Lorenzo’s Fear of God, becoming the distinguished face of the brand’s Collection 8 campaign. Captured in evocative black-and-white imagery by photographer Luis Alberto Rodriguez, Isaac embodies the essence of the collection with a series of compelling visuals.

📸 A Collaboration Rooted in Style: Isaac’s connection to Lorenzo’s visionary label isn’t new; his portrayal of Jonathan Levy in HBO’s “Scenes From a Marriage” showcased a wardrobe that included pieces from Fear of God, notably a batwing pullover from the brand’s collaboration with Zegna. This choice of attire highlighted costume designer Miyako Bellizzi’s skillful selection and brought Fear of God’s unique aesthetic to a wider audience.

🌟 Elegance on Display: Collection 8, which debuted at Fear of God’s inaugural runway show at Los Angeles’ Hollywood Bowl, represents a shift towards

Gap, the revered American fashion house, is thrilled to unveil its Spring 2024 campaign, which shines a spotlight on linen as the quintessential canvas for genuine style. This campaign heralds a tribute to the art of self-expression and uniqueness, intertwining elements of fashion, music, and dance.

🏆 Featuring Tyla, a GRAMMY® Award-winning Phenomenon: Central to the campaign is the incredibly talented Tyla, whose achievements include a GRAMMY® Award win. Gap has long been synonymous with pop culture, and by partnering with Tyla, the brand reinforces its commitment to collaborating with pioneers in fashion and music. The campaign’s visuals, characterized by fluid motion and the effortless grace of Gap’s latest Linen Collection, invite individuals to infuse these pieces with their personal flair.

🎵 A Sonic and Choreographic Fusion: Accompanied by the global hit “Back On 74” by Jungle, a group that has received a BRIT Award nomination, the campaign incorporates original choreography by Shay Latukolan. Directed by Jungle’s own J

Monica Lewinsky is in the spotlight with a powerful new role: leading the charge in a fashion-forward campaign aimed at encouraging voter participation. Partnering with the eco-conscious fashion brand Reformation, Lewinsky is captivating audiences anew, this time by blending style with civic engagement.

🔴 Fashion Meets Political Advocacy: Lewinsky, donning a striking red skirt suit complemented by matching tights and heels, embodies confidence and determination in the campaign’s visuals. The choice of red, a color often associated with power and passion, amplifies the message of empowerment and action. The campaign’s direct and impactful ad copy, “Monica f*cking Lewinsky,” serves not only as a nod to Lewinsky’s resilience but also as a rallying cry for individuals to reclaim their agency in the political process.

📸 A Strategic Collaboration for Change: This campaign marks Reformation’s third venture in partnership with Vote.org, a testament to the brand’s commitment to leveraging its platform for

Rakuten, the premier online shopping hub known for its lucrative Cash Back and rewards, has unveiled its latest advertising marvel, “Shoppers Get It,” in collaboration with the renowned actress Kate Hudson and celebrated fashion designer Patricia Bonaldi of PatBO. This campaign is a tribute to the exhilarating journey of uncovering shopping hacks and positions Rakuten as the ultimate resource for savvy shoppers eager to economize while indulging in their shopping desires.

🌟 Celebrity Charm & Designer Flair: The commercial, featuring Kate Hudson, captures the essence of spontaneous connections and the shared joy among shoppers when they come across a valuable shopping tip. Set in an upscale bar’s restroom, the ad showcases a humorous yet relatable scenario where two women, donned in identical PatBO dresses, discover a unique bond over their fashion choices, only to be joined by Hudson. The twist? Hudson and one of the women leveraged Rakuten for Cash Back on their stylish finds, spotlighting the platform’s value proposition.

✨ Exclusive

Converse has unveiled its latest brand campaign, ‘We Create Next’, as part of the company’s ongoing mission to support and inspire the upcoming generation of skateboarders. This initiative reinforces Converse’s commitment to the skate community, a culture it has been a part of since the sport’s inception nearly 75 years ago.

🔥 Historical Connections & Future Ambitions: The bond between Converse and skateboarding is deep-rooted, characterized by a mutual ethos of daring and innovation that drives the ‘We Create Next’ campaign. It’s this spirit of pushing boundaries and challenging the status quo that lies at the heart of the initiative.

🛹 Talent Showcase: Highlighting the diversity and vibrancy of the skateboarding world, the campaign features a blend of personalities, including young skateboarding prodigy Zion Effs, the legendary Alexis Sablone, and creative force Tyler, The Creator. This collective effort aims to bridge Converse’s

GlaxoSmithKline Pharmaceuticals Limited (GSK) has unveiled an innovative public health campaign, ‘Project 90’, roping in renowned personalities Soha Ali Khan, Milind Soman, Neelam Soni, and Rohan Bopanna to spotlight the risks and awareness surrounding shingles. This initiative seeks to educate the public about shingles, a nerve disease triggered by the reactivation of the varicella-zoster virus – the same virus responsible for chickenpox.

🦠 Understanding Shingles: Often underestimated, shingles poses a significant threat, particularly to individuals over 50 years old, where weakened immunity can lead to the virus’s reactivation. ‘Project 90’ derives its name from the staggering statistic that over 90% of Indians above the age of 50 years carry the potential for this virus to reawaken.

📱 Innovative Awareness Approach: The campaign’s kickoff was as intriguing as its message,

Adidas is thrilled to welcome Lamine Yamal into its illustrious family, marking the beginning of a long-term partnership. As of today, Yamal will be donning the X Crazyfast boots, a choice that complements his dynamic and explosive style of play on the wing perfectly.

🌟 A Dream Realized: Lamine Yamal expressed his enthusiasm about joining adidas, a brand he has admired since childhood, especially idolizing football legend Leo Messi, a long-time adidas icon. “I am proud to join adidas as they have always been the brand of the best,” said Yamal. He is looking forward to a promising future filled with achievements alongside adidas.

🏠 Roots and Pride: Hailing from Rocafonda, merely 40 minutes away from his club’s training ground, Yamal takes pride in his origins and the community that shaped his football journey. The partnership announcement film, shared on adidasFootball channels, celebrates Yamal’s journey from the streets of Rocafonda to the football field, paying homage to his connection with the area code 304, a significant part of his identity.

This partnership between adidas and

Actress Roh Yoon Seo, known for her roles in the tvN drama ‘Crash Course in Romance’ and the Netflix Original ‘Black Knight,’ is bringing the essence of spring to life in Lee‘s latest ’24 Spring collection. The new promotional campaign captures Roh in an array of denim and casual wear that perfectly embodies the “springtime girlfriend look.”

👖 Denim Days and Spring Rays: The photoshoot showcases Roh Yoon Seo in a series of outfits that blend youthful vigor with the ease of spring. From cool denim ensembles to cozy, casual attire, the actress channels the spirit of the season with her natural and vibrant presence. Each outfit is carefully curated to reflect the fresh, airy feeling of spring, making it easy for viewers to envision themselves in Lee’s latest collection.

🌟 A Natural, Youthful Mood: Roh’s styling in the campaign emphasizes comfort without sacrificing style, suggesting that the ’24 Spring collection from Lee is designed for those looking to refresh their wardrobe with pieces

Philips India is setting a new standard in male grooming with its innovative #BarberKeBaraber campaign, designed to enable men to achieve barber-quality grooming results at home. Cricket icon Virat Kohli, serving as the brand ambassador for Philips grooming, is at the forefront of this campaign, demonstrating the prowess of the Philips All-in-One Trimmer equipped with Twin Trim blades.

🎥 A Glimpse into Professional Grooming with Kohli: The campaign film showcases Kohli not just as a sports sensation but as a style icon, emphasizing the Philips All-in-One Trimmer as an indispensable grooming ally. Kohli’s involvement brings a touch of his signature style to the campaign, highlighting the trimmer’s capability to deliver a sleek, even trim effortlessly.

💡 Empowering Men with Innovation: Deepali Agarwal, the business head of Personal Health at Philips Indian Subcontinent, shared the vision behind the campaign, emphasizing Philips’ commitment to innovation and creating enriching consumer experiences. The #BarberKeBaraber initiative aims

Houston Astros’ third baseman Alex Bregman has teamed up with Marucci Sports to bring baseball enthusiasts the exclusive Night Shift glove giveaway. This exciting collaboration was unveiled in a recent social media reel by the two-time All-Star, showcasing the first-ever Night Shift glove, a product inspired by MLB’s Space City uniforms.

🎁 A Dream Come True for Baseball Fans: Bregman’s announcement detailed a simple yet thrilling opportunity for his followers to win the inaugural Night Shift glove. Participants are encouraged to engage with the post by commenting, tagging five friends, and following both Marucci and Alex Bregman on social media. This initiative not only brings fans closer to their baseball idol but also offers them a chance to own a piece of sports excellence.

💡 The Night Shift Glove: Crafted with the modern player in mind, the Night Shift glove is priced at $399.99 and boasts an array of premium features. Made from Japanese-tanned USA kip leather, it offers an exceptional structure while remaining lightweight,