Endorsement Deals

Brand Ambassador 2 mins read

Robert Marawa Teams Up with Showmax for Premier League Action

Showmax elevates its game for Premier League enthusiasts with the dynamic signing of sports broadcasting legend Robert Marawa as its newest brand ambassador. Recognized for his penetrating insights and charismatic delivery in the world of football, Marawa is a household name among Premier League aficionados in South Africa, making waves through his popular show, Marawa Sports Worldwide, across radio and digital platforms.

🌍 A Perfect Match: Showmax’s decision to bring Marawa on board reflects a strategic move to deepen connections with Premier League fans across Africa. “Robert’s unparalleled understanding of football and his ability to bring an African narrative to the Premier League is unmatched. He’s the ideal figure to introduce our Showmax Premier League mobile subscription’s simplicity and affordability to fans continent-wide,” enthuses Marc Jury, Showmax’s CEO.

🤝 An Unbeatable Partnership: With Marawa’s influence and Showmax’s innovative Premier League offering, this collaboration is set to score big with fans. The timing couldn’t be better, aligning with the anticipation of the Manchester Derby, a highlight

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Brand Ambassador 2 mins read

Ananya Panday Shines as TRESemmé’s Newest Brand Ambassador, Inspiring Hair Confidence and Style

TRESemmé, the leader in professional-grade hair care, is thrilled to introduce Bollywood icon Ananya Panday as its most recent brand ambassador. Ananya, celebrated for her effervescent charm and fashion-forward sensibility, perfectly embodies the modern woman—confident, glamorous, and always ready to make a statement.

🌟 Empowering a New Era of Hair Styling: Partnering with Kiara Advani in the TRESemmé brigade, Ananya sets out to inspire women across India to uncover the full potential of their tresses. Sharing her own salon-inspired styling secrets and leveraging TRESemmé’s expertly crafted products, Ananya encourages women to experiment with their hair, empowering them to step out with confidence and achieve those enviable, salon-perfect looks daily.

👩‍🎤 A Style Icon’s Touch: Ananya’s addition to the TRESemmé family not only elevates the brand’s appeal but also signals a movement towards embracing individuality and self-expression through hair. Known for her dynamic music and standout style, Ananya brings a

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Brand Ambassador 2 mins read

Clix Amplifies Gaming Experience with JBL Audio Partnership

JBL Audio, a titan in the realm of sound innovation, has embraced Fortnite phenomenon and XSET co-owner, Cody “Clix” Conrod, as its newest brand ambassador. This strategic alliance marries the intense world of esports with JBL’s superior audio technology, providing Clix with the JBL Quantum headset to enhance his gaming prowess and content creation adventures. Beyond the realm of gaming, this collaboration extends to Clix’s personal soundtrack for travel, socializing, and staying active, demonstrating the versatility of JBL’s audio solutions in supporting dynamic lifestyles.

🔊 Soundscapes of Victory: Center stage in this partnership is the JBL Quantum 910P headset, praised by Clix for its instantaneous audio feedback and enveloping sound quality, crucial for the rapid decision-making in Fortnite’s competitive landscape. Clix’s role as a JBL ambassador transcends individual achievements, aiming to unite his audience through a shared passion for exceptional sound. Initiating with a vibrant live stream event from the JBL SoHo store on March 2, this

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Brand Ambassador 2 mins read

Feid Steps into New Territory with Salomon Endorsement Deal

Salomon has officially welcomed the seven-time Grammy-nominated Colombian sensation, Feid, into its fold with an endorsement deal that’s stirring excitement across social media platforms. Today, the renowned sports equipment brand announced Salomón Villada Hoyos, globally recognized as Feid, as the pioneering Americas Salomon Sportstyle brand ambassador, marking a significant milestone in both Salomon’s and Feid’s journey.

🌍💼 A Groundbreaking Partnership: Salomon’s latest move to sign Feid underscores the brand’s strategic vision to expand its footprint in the Americas, making this their largest endorsement deal to date. Feid’s debut into the footwear endorsement sphere with Salomon not only highlights his influence but also his genuine affinity for the brand, as evidenced by his frequent showcasing of Salomon sneakers, including the Salomon XT-6, on his social media channels.

🏃‍♂️🎨 A Fusion of Identity and Creativity: Expressing his enthusiasm about the partnership, Feid shared, “I have been a big

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Campaigns 1 mins read

Erling Haaland Scores Sweet Success with New Ice Cream Brand Launch

Erling Haaland, the striking sensation from Manchester City, has ventured into the sweet world of desserts with the launch of his very own ice cream and popsicle brand in Norway. Making its debut on February 19, the “Haaland” ice cream brand is set to tantalize taste buds and bring a refreshing twist to the market.

📺 A Cool Campaign: Accompanying the launch, Haaland stars in a commercial that showcases the unique flavors and fun spirit of his ice cream brand. This move not only highlights Haaland’s prowess on the football field but also his entrepreneurial spirit off the pitch.

With this delicious foray into the world of frozen treats, Erling Haaland is set to conquer the ice cream aisles with the same fervor he brings to the football field, proving that his talents know no bounds.

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Brand Ambassador 2 mins read

Drew Barrymore Embraces New Chapter as Dr. Kellyann’s Brand Ambassador for Women’s Wellness

Drew Barrymore, the beloved actress and television host, has taken to social media to announce her exciting new role as the brand ambassador for Dr. Kellyann‘s innovative perimenopause and menopause formula. Barrymore, known for her candidness and vibrant personality, shared this news with her 17.6 million Instagram followers, alongside Dr. Kellyann, marking a significant step in advocating for women’s health and wellness.

🌸 Breaking the Silence on Women’s Health: In her heartfelt announcement, Barrymore opened up about the silence that often surrounds women’s experiences with perimenopause, expressing her readiness to face this natural phase head-on. Dr. Kellyann &ME Peri + Menopause offers a groundbreaking daily supplement designed to alleviate the symptoms of perimenopause and menopause, promoting overall body wellness for women.

💖 A Journey of Empowerment: Barrymore’s partnership with Dr. Kellyann signifies more than just an endorsement; it’s a declaration of her commitment to empowering women to

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Brand Ambassador 2 mins read

Marion Caunter: Omega’s Emblem of Malaysian Elegance and Swiss Precision

In an illustrious partnership that seamlessly melds Malaysian flair with the unmatched craftsmanship of Swiss watchmaking, Omega is proud to welcome Marion Caunter as its latest ‘Friend of the Brand’ in Malaysia. This alliance celebrates the confluence of Caunter’s impactful style and Omega’s heritage of watchmaking excellence.

🌟 A Union of Distinction and Style: Omega’s president and CEO, Raynald Aeschlimann, extolled Marion for her dynamic presence, influential stature, and unwavering commitment to excellence, making her the epitome of Omega’s sophisticated and modern essence. Marion, a revered entrepreneur and fashion vanguard in Malaysia, personifies the brand’s ethos with her entrepreneurial ventures and the launch of her beauty brand, Mare, mirroring Omega’s dedication to quality and innovation.

💼 Shared Visions of Excellence: Marion shared her excitement and honor at this collaboration on Instagram, emphasizing the synergy between her journey, values, and Omega’s storied tradition of creating exceptional timepieces. This collaboration represents

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Campaigns 2 mins read

Jacqueline Fernandez and Zakir Khan Spark The Roadster Life Co’s “Trends with Benefits” Campaign

The Roadster Life Co, renowned for its chic casual wear and accessories available on Myntra, has unveiled its electrifying new brand campaign, “Trends with Benefits”. This innovative campaign shines with the star power of Bollywood icon Jacqueline Fernandez and the comedy genius Zakir Khan as the brand’s latest ambassadors, showcasing the brand’s commitment to fashion-forward, trendsetting offerings.

🛍️ Fashion Meets Functionality: “Trends with Benefits” goes beyond mere aesthetics, encapsulating The Roadster Life Co’s dedication to making the latest fashion trends accessible and affordable. This campaign transcends style, aiming to empower individuals with the confidence to express themselves freely and to realize their full potential through fashion.

🎤💼 Dynamic Duo of Style: The pairing of Jacqueline and Zakir as the faces of the campaign merges unparalleled fashion credibility with relatable charm. For Zakir, venturing into his first fashion brand endorsement brings a touch of authenticity and connects with audiences nationwide, thanks to his relatable

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New Signings 2 mins read

Isamaya Ffrench Joins Forces with Art + Commerce and WME for Multifaceted Representation

Renowned British makeup artist and creative powerhouse, Isamaya Ffrench, has embarked on a new chapter in her illustrious career by signing with both Art + Commerce and WME for comprehensive representation. This strategic partnership is set to amplify Ffrench’s influence across the beauty and fashion industries while exploring new ventures in television and strategic partnerships.

👁️ A Visionary in Beauty: Ffrench is celebrated for her groundbreaking work as an interdisciplinary artist, seamlessly blending elements of art, beauty, and fashion. Her innovative approach to makeup has established her as a leading voice in the industry, captivating audiences and collaborators alike.

🚀 Expanding Horizons: With Art + Commerce, Ffrench will continue to elevate her profile in beauty and fashion, leveraging their expertise to further her creative endeavors. Simultaneously, WME will focus on diversifying Ffrench’s portfolio by developing projects that transcend traditional boundaries, including potential opportunities in television and strategic alliances.

💋 A Brand of Her Own: In 2022, Ffrench launched her eponymous cosmetic brand, Isamaya,

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Campaigns 2 mins read

Gatorade Dives into Hydration Market with New Gatorade Water Launch

Gatorade is making waves in the hydration market with the introduction of Gatorade Water, a new product line that combines the trusted name of Gatorade with the wellness benefits of alkaline and electrolytes for enhanced rehydration. This strategic expansion aims to cement Gatorade’s leadership in the sports drink category while tapping into the growing trend of hydration as a key component of wellness.

🏃‍♂️🎶 A Campaign Celebrating Movement: The launch campaign is a vibrant celebration of active lifestyles, featuring a broad spectrum of athletes and artists, including renowned dancers and choreographers like Les Twins, Witney Carson, and Aliya Janell. The campaign’s digital-first approach brings to life the essence of water through the dynamic fluidity and movement of dance, with captivating visuals that highlight the artistry of Les Twins’ hip-hop isolations, Carson’s graceful traverses, and Janell’s vigorous

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Campaigns 2 mins read

Cy Busson Fronts Blauer USA’s Spring/Summer 2024 Campaign

Blauer USA is unveiling its Spring/Summer 2024 collection with a fresh face, Cy Busson — the son of renowned Australian model and actor Elle Macpherson. Captured by the lens of James Mollison, this campaign sees Busson stepping into the fashion spotlight, echoing his mother’s iconic footsteps while carving out his own path as an aspiring model and photographer.

🎓 A Fusion of Finance and Fashion: Currently immersed in finance studies in Boston, Massachusetts, Busson brings a unique blend of academic pursuit and a natural flair for fashion to the table. His approach to fashion, inspired by his mother, focuses on personal style over mere brands, perfectly embodying the essence of Blauer USA’s ethos.

👗👖 A Season of Diversity: Alongside Greta Sader, Busson showcases the SS24 collection’s breadth, featuring three distinct lines that draw inspiration from an eclectic mix of influences. The “Fusion” line stands out with its innovative blend of contrasting fabrics and textures, creating hybrid styles that resonate with a palette of gray, blue, green, and sand. This season’s offerings reflect Blauer USA’s dedication to heritage while

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Brand Ambassador 2 mins read

Neeraj Chopra: The New Face of BPCL’s Premium Petrol ‘Speed’

Bharat Petroleum Corporation Limited (BPCL) proudly announces Olympic and World Javelin Champion Neeraj Chopra as the brand ambassador for their high-performance petrol, ‘Speed’. Chopra’s unparalleled achievements and inspirational journey in athletics resonate deeply with the core values of ‘Speed’, symbolizing victory, performance, and excellence.

🔥 A Perfect Synergy: Chopra’s status as a global sports icon and his remarkable feats make him an ideal representation for ‘Speed’. His dedication and success story mirror the brand’s commitment to delivering peak performance and staying ahead in the race, every single time.

🛣️ Elevating Driving Experience: ‘Speed’ is distinguished by its advanced friction modifier technology, designed to ensure smoother drives, superior mileage, and optimal engine performance. BPCL’s Chairman & Managing Director, Krishnakumar, highlighted the alignment of ‘Speed’s attributes with Chopra’s embodiment of performance, efficiency, and consistency, reflecting the ambition and spirit of the

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Brand Ambassador 2 mins read

Esther Yu Shines as Joocyee’s Inaugural Brand Ambassador with Hydra Essence Lipstick Launch

Joy Group proudly announces the dynamic Esther Yu as the first-ever brand ambassador for their Joocyee brand, heralding the launch of the revolutionary “Hydra Essence” matte lipstick series. This collaboration marks the introduction of Joocyee’s first collagen-infused lipstick, setting a new benchmark in the beauty industry.

🔥 A Match of Creativity and Dedication: Esther Yu, celebrated for her vibrant presence and boundless creativity, embodies the values and spirit of Joocyee. The brand lauds Esther’s authentic commitment to her craft and lifestyle, qualities that resonate deeply with Joocyee’s ethos. “Her distinctive charm and perspective will introduce fresh surprises and insights to lovers of fashion and romance,” states Joy Group, expressing confidence in Esther’s ability to captivate and inspire.

🏆 A Leader in Beauty: Shanghai Juyi Cosmetics (Joy Group) stands as a titan in the cosmetics field, operating the successful brands JudyDoll and Joocyee. With Joocyee achieving top honors in the domestic lipstick

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Campaigns 2 mins read

Nu Republic Unveils Vibrant Campaign with Farhan and Shibani Akhtar

Nu Republic, the pioneering Indian lifestyle technology brand known for its disruptive ‘wear-tech’ products, has launched an electrifying new brand campaign today, starring the dynamic duo, Farhan and Shibani Akhtar. This campaign marks a bold step forward in redefining wear-tech not just as gadgets but as essential fashion accessories that speak volumes about personal style and self-expression.

🌈 Breaking the Monochrome Mold: With a vision to shake up the conventional wear-tech market, Nu Republic is set on challenging the mundane and monochromatic, by infusing vibrant colors and bold designs into its products. This initiative is aimed at transforming wear-tech into a statement of fashion and individuality.

💬 A Match in Ethos: Ujjwal Sarin, the visionary founder of Nu Republic, shared his enthusiasm for the collaboration, highlighting that Farhan and Shibani Akhtar perfectly encapsulate the brand’s ethos with their diverse achievements and charismatic presence.

🌟 Dazzling Presence: The Akhtar

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Campaigns 2 mins read

Ricky Gervais Takes on American Ads with Dutch Barn Vodka Commercial

Ricky Gervais has once again showcased his unparalleled wit and comedic genius, this time through a commercial for his co-owned spirit venture, Dutch Barn Vodka. The advertisement, released on Wednesday, brilliantly parodies the quintessential American Big Pharma ad, featuring Gervais alongside a faux doctor against a stark white backdrop.

📺 A Masterful Parody: Channeling the authoritative allure of George Clooney’s character in ‘ER,’ Gervais engages the audience with a direct gaze into the camera, setting the stage for a satirical take on alcohol promotion. With a disarming smile, he cleverly reassures viewers, inviting them into the world of Dutch Barn Vodka under the guise of a medical endorsement.

🚑 A Satirical Spin on Health Warnings: The commercial escalates as Gervais inquires about the potential dangers of alcohol, prompting a comedic exploration that highlights the absurdity often found in pharmaceutical advertising. This inventive approach not only entertains but also critically examines the ways in

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Campaigns 2 mins read

Maandy Partners with Kenyan Spirit Brand for a Celebratory Event

Kenyan music sensation Maandy is set to become the brand partner for the renowned Kenyan spirit, Chrome, in a move that aligns with the brand’s vision of embodying a progressive urban spirit. The official announcement of this dynamic partnership is scheduled to be marked by a grand consumer experience event at Marine Park Resort in Chuka town on March 2nd. Maandy, taking center stage, will perform alongside a lineup of Kenya’s beloved musicians including Bensoul, Ndovu Kuu, Fathermoh, and Breeder LW, complemented by the beats of DJs Kalonje, Tadgue, and Maddz.

🎉 Elevating Urban Culture: Chrome’s collaboration with Maandy underscores the brand’s commitment to fostering Kenya’s vibrant urban culture. By engaging influencers who resonate with the roots and the rhythm of the streets, Chrome aims to unite communities that celebrate the joy of the present and draw strength from their heritage. This partnership is a testament to the brand’s dedication to staying at the cutting edge of Kenya’s ever-evolving urban trends.

💬 Maandy’s Enthusiasm for the New Journey: For Maandy, this partnership represents an exciting new chapter, offering her

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Uncategorized 2 mins read

Sofia Richie Grainge Joins Forces with Skinceuticals as First Global Brand Partner

Skinceuticals, the esteemed dermatologist-led skincare brand, has proudly welcomed internet sensation and style icon, Sofia Richie Grainge, as their inaugural global brand partner. This collaboration marks a significant milestone for the brand, with Richie Grainge set to spearhead the innovative Skin Powered by Aesthetic Doctors campaign.

🌿 A Fusion of Expertise and Style: As the new face of Skinceuticals, Richie Grainge is not only showcasing the brand’s cutting-edge skincare solutions but also playing a pivotal role in educating consumers about the brand’s dual approach to skin health, which harmonizes daily skincare routines with professional in-office treatments. Richie Grainge brings her unique flair to the partnership by introducing “The Sofia,” a bespoke skincare regimen that she personally curated, featuring key products from Skinceuticals. This tailored routine, which includes essentials like the Simply Clean Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore, and the Daily Brightening Sunscreen, will be accessible for purchase on the brand’s

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Campaigns 1 mins read

Sam Chapman and Beauty Pie Unveil Exclusive Makeup Collaboration

Beauty Pie, the innovative beauty subscription service, has proudly announced a collaboration with esteemed makeup artist Sam Chapman, introducing a meticulously curated nine-piece makeup collection. This partnership marries Chapman’s extensive expertise with Beauty Pie’s commitment to quality and accessibility.

🌟 A Dream Partnership: Chapman, a long-time admirer and member of Beauty Pie, described the collaboration as both a dream realized and a seamless process. Chapman’s vision for the collection emphasizes versatility and inclusivity, with each piece designed to complement one another through modern textures and beloved shades.

🖌️ An Artist’s Touch: With a staggering 1.2 million followers on Instagram and over two million subscribers on YouTube, Sam Chapman’s influence within the beauty community is undeniable. Her journey from pioneering beauty YouTuber under the channel name Pixiwoo to co-founding the renowned makeup brush line Real Techniques showcases her dedication to innovation and education in makeup

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Campaigns 2 mins read

Twice’s Jihyo Dazzles in Milk Touch’s Fairy Jewel Eye Glitter Campaign

Milk Touch, the esteemed Korean makeup brand, has once again captivated fans by featuring Twice’s Jihyo in their latest campaign for the enchanting Fairy Jewel Eye Glitter. Early February 2024 saw the brand teasing an Instagram post with Jihyo, building anticipation for the new product. The official announcement came on February 15, 2024, alongside stunning pictorials of the K-pop icon.

📸 A Vision of Elegance: Subsequent to the launch, Milk Touch flooded their official Instagram with breathtaking photos of Jihyo adorned in their latest makeup innovation. On February 27, 2024, the beloved Twice member also took to her Instagram to share glimpses of the campaign, leaving fans in awe of her majestic appearance.

👑 “God Jihyo” Reigns Supreme: Known for her powerful vocals and striking visuals, Jihyo, the leader of the globally acclaimed girl group Twice, has long been revered by fans as “God Jihyo” – a testament to her charismatic stage presence and innate talent. Her collaboration with Milk Touch as a brand ambassador

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Brand Ambassador 2 mins read

Kai Sotto Joins Forces with 1xBet as Brand Ambassador Across Asia

1xBet, a leading name in the global betting sphere, is excited to welcome basketball prodigy Kai Sotto as its brand ambassador in Asia. This collaboration marks a significant milestone, with the Filipino sensation set to elevate the 1xBet brand in his homeland, alongside other key Asian markets such as Japan, China, Indonesia, and Thailand. This partnership aims to boost 1xBet’s visibility in the region while empowering Kai Sotto to foster basketball’s growth in Asia and inspire countless youths to pursue their sporting ambitions.

🌟 Rising Star with a Legacy: Born in Las Pinas, Philippines, to Ervin Sotto, a professional basketball player, Kai Zaccari Perlado Sotto was destined for greatness on the court. Starting basketball at the tender age of 4, Sotto quickly surpassed the 2-meter mark by age 14, growing into one of the world’s tallest professional basketball players at 2 meters and 21 cm. With a playing style reminiscent of his idols – Tim Duncan, June Mar Fajardo, and Kristaps Porzingis – Kai has become a dominant force as a center.

🏆 A Stellar Journey: Sotto’s basketball

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