Endorsement Deals

Brand Ambassador 2 mins read

Rubina Dilaik Partners with Bumtum: A Celebration of Parenthood

Familycare Consumer Pvt ltd proudly introduces the beloved Rubina Dilaik, cherished by many as Chhoti Bahu, as the new brand ambassador for its esteemed baby care brand, Bumtum. This collaboration underscores a shared commitment to nurturing the next generation, championing the importance of quality care from infancy through toddlerhood.

🌱 A Perfect Match: Rubina’s recent foray into motherhood and her dedication to providing the utmost care for her little ones mirror Bumtum’s mission, making her an ideal representation of the brand. As Bumtum aims to support every child’s growth and well-being, Rubina’s genuine connection to the values of parenting and her influential voice among new mothers align perfectly with Bumtum’s ethos.

🌟 Empowering Parents Nationwide: With a wide array of products tailored for children aged 0 to 5 years, Bumtum has become a trusted companion for Indian parents. The brand’s commitment to comfort, safety, and innovation is reflected in its popularity and the loyalty it commands from families

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Brand Ambassador 2 mins read

Caitlin Clark Teams Up with Gainbridge as a Trailblazing Brand Ambassador

In a dynamic new partnership, Iowa women’s basketball sensation Caitlin Clark is joining forces with Gainbridge, a leading Group 1001 company, as a brand ambassador. Fresh off surpassing “Pistol” Pete Maravich as the top scorer in NCAA basketball history, Clark’s move to Gainbridge aligns her with sports legends like Billie Jean King and Annika Sörenstam, highlighting her commitment to empowering women through financial solutions like ParityFlex™ and other innovative products offered by Gainbridge.

🚀 A League of Extraordinary Women: Clark’s illustrious basketball career and her role as a champion for women’s equality and financial independence place her among a prestigious roster of athletes advocating for Gainbridge’s mission. The ParityFlex™, a groundbreaking multi-year guaranteed annuity (MYGA) designed with women in mind, symbolizes a significant step forward in ensuring financial security and autonomy for women of all ages.

🌟 Beyond the Court: Alongside her remarkable achievements in basketball,

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Campaigns 2 mins read

HSBC One and T1 Power Up the Ultimate GenZ and Millennial Campaign

HSBC One is leveling up its engagement with GenZ and millennials by partnering with the legendary South Korean esports team, T1, led by the “Unkillable Demon King” himself, Faker. Aimed at the young and ambitious crowd aged between 18 and 34, this campaign marries the worlds of banking and esports in an unprecedented move.

🌟 A Winning Strategy: T1, globally recognized for their dominance in the League of Legends arena, brings its star power to HSBC One’s latest initiative. This collaboration, orchestrated with the creative finesse of MSL and the media expertise of OMG, is set to run from March through July. HSBC’s goal? To inspire millennials to chase their dreams with the same fervor as their esports idols.

🤝 Exclusive Encounters: The HSBC One x T1《League of One》event is more than just a campaign; it’s a gateway to unforgettable experiences. Fans will have the chance to meet Faker and the T1 squad in a once-in-a-lifetime meet-and-greet event, marking

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Brand Ambassador 2 mins read

Cindy Kimberly Sizzles as PrettyLittleThing’s New Brand Ambassador

In an electrifying collaboration for 2024, PrettyLittleThing has unveiled the stunning Cindy Kimberly, also known as wolfiecindy, as their latest brand ambassador. Cindy, renowned for capturing hearts worldwide and her relationship with football star Dele Alli, brings her unique style and breathtaking beauty to the forefront of PLT’s fashion narrative.

🖤 Elevating Fashion: Cindy made a striking impression in her debut, donning a daring black cut-out maxi dress that flawlessly showcased her impeccable figure, followed by a captivating transition into a sheer green mini dress, adding a vibrant touch to her ambassadorial unveiling. Another snapshot revealed Cindy in a chic little black dress paired with pristine white heels, epitomizing the blend of elegance and edginess that PLT stands for.

🌟 A Year of Style: This partnership signals a significant moment, positioning Cindy Kimberly at the heart of PrettyLittleThing’s 2024 campaign. Known for her influential presence on social media, Cindy brings a fresh dynamism to the brand,

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Brand Ambassador 2 mins read

Mira Filzah Shines as Cetaphil Malaysia’s Newest Brand Ambassador

Cetaphil Malaysia has officially welcomed the talented Malaysian actress and entrepreneur, Mira Filzah, into its family as the new face of the brand. Recognized for her diverse roles and entrepreneurial spirit, Mira steps into the spotlight to inspire women across all ages to cultivate a dedicated skincare routine, symbolizing the embodiment of beauty, strength, and skin health.

👩‍👧 Inspiring Modern Women: Mira Filzah, celebrated for her dynamic career and role as a devoted mother, mirrors the modern woman’s quest to balance life’s demands while never compromising on skin health. Her collaboration with Cetaphil underscores the brand’s philosophy of “We do skin, you do you,” promoting a grounded, realistic approach to skincare that resonates with individuals leading busy lives but who place a premium on their well-being.

💖 A Celebration of Self-Love: Emphasizing the importance of skincare as a form of self-love and care, Mira expressed her enthusiasm about joining Cetaphil, viewing it as more than a partnership

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Brand Ambassador 2 mins read

David Yurman Welcomes Iris Law and Fei Fei Sun as Gleaming Global Ambassadors

David Yurman, the pinnacle of American luxury jewelry craftsmanship, proudly introduces the radiant Iris Law and the illustrious Fei Fei Sun as the faces of its global ambassadorship. This year, they will grace a quintet of captivating campaigns, inaugurating with the brand’s illustrious Sculpted Cable and Modern Cable collections this spring.

📸 A Vision of Elegance and Path-Paving: The Durimel Brothers’ visionary direction, coupled with Carlos Nazario’s impeccable styling in the vibrant city of Los Angeles, narrates a tale of women charting their own courses. This narrative is exquisitely woven into the fabric of David Yurman’s signature and novel jewelry designs. Tyrone Lebon captures Law and Sun against the picturesque backdrop of Santa Monica’s hills, adorning the iconic Sculpted Cable bracelets, symbolizing the act of forging one’s unique journey through life.

🌟 Modern Cable: A Fresh Twist on Tradition: Iris Law stars in a series of lighthearted and spirited vignettes at Bar Marmount in Los Angeles, capturing

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Brand Ambassador 2 mins read

ALIGNE Kicks Off with Lioness Lucy Bronze as Stellar Brand Ambassador for SS24

British fashion trailblazer ALIGNE has scored a goal in the style arena by announcing football sensation Lucy Bronze as its inaugural brand ambassador and the dazzling face of its Spring/Summer 2024 collection. Bronze, a key player in the Lionesses’ triumphant Euro 2022 campaign and a star at the prestigious Liga F club Barcelona, embodies the brand’s ethos of empowerment, excellence, and ethical fashion.

🎉 A Match Made in Fashion Heaven: Led by the visionary Ginny Seymour, ALIGNE’s female-driven team is setting the stage for a revolution in responsible fashion that marries luxury with accessibility. The collaboration with Bronze, ahead of International Women’s Day, symbolizes a groundbreaking moment for ALIGNE, celebrating the synergy between high fashion and the world of women’s sports.

🏆 Championing Female Excellence On and Off the Field: Bronze, acclaimed as one of the globe’s premier female footballers, brings her trailblazing spirit and style to ALIGNE’s SS24 campaign. “Lucy was the natural choice

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Brand Ambassador 1 mins read

Li Bingbing Sparkles as Givenchy’s New Beacon in China

In a strategic move to captivate the Chinese market, Givenchy, a crown jewel under the LVMH Moët Hennessy Louis Vuitton empire, has proudly introduced the acclaimed Chinese actress Li Bingbing as its newest brand ambassador. This addition marks a significant moment in Givenchy’s storied legacy, spotlighting Li as the first ambassadorial pick following the departure of creative director Matthew Williams last December.

🌟 A Star-Studded Family Grows: Stepping into her role with grace, Li Bingbing joins the elite cadre of Givenchy ambassadors in China, expanding the constellation of luminaries that include Esther Yu, appointed last May, and Gen Z icons Fan Chengcheng and Nana Ouyang, although Ouyang’s collaboration concluded the previous year. Li’s induction into the Givenchy family heralds a fresh era of elegance and charm, underscored by her anticipation for future synergies with the brand.

As Givenchy embarks on this captivating partnership with Li Bingbing, the brand reasserts its commitment to innovation and sophistication, promising to enchant

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Campaigns 2 mins read

Michelle Williams Tackles Anonymity with Humor in Uber One’s Latest Campaign

In Uber One‘s witty new advertisement, Michelle Williams, celebrated Grammy Award winner and Destiny’s Child alumna, confronts a relatable dilemma with humor: the challenge of not being recognized despite her global fame. Crafted by Special, the campaign playfully highlights that while life can often serve up its fair share of letdowns, the savings and benefits of Uber One are consistently reliable.

🎭 A Journey of Misrecognition: The commercial kicks off with Williams striding confidently through Sydney’s Botanic Gardens, donning a chic power suit and sporting a keychain with her initials. Despite her stardom, she experiences a series of amusing identity mix-ups, culminating in a moment where the excited call of “Michelle!” turns out to be directed at a chihuahua sharing her name, not the star herself.

🤣 Spotlight on Comedic Talent: Uber Eats ANZ Brand Lead, Channa Goonasekara, praises Williams for her dynamic presence and comedic flair. The ad cleverly juxtaposes the sting of being overlooked with the delight

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Brand Ambassador 2 mins read

Mary Fowler: From Matildas Glory to L’Oreal Paris Elegance

Matildas’ prodigy Mary Fowler steps into a dazzling new arena, not with a soccer ball, but as the radiant new face of L’Oreal Paris. At the youthful age of 21, Fowler is making waves beyond the pitch, unveiling her ambassadorship with L’Oreal through a collection of glamorous social media snaps. These images don’t just highlight her athletic grace; they underscore her dedication to advocating for women’s empowerment, resonating with L’Oreal’s legendary slogan, ‘I’m Worth It’.

🌟 Athlete Meets Fashion Maven: Transitioning effortlessly from the soccer field to the fashion spotlight, Fowler captivates in her debut with L’Oreal Paris. Instagram comes alive with her striking poses in daring ensembles, including a bold leather bra and an elegant cropped jumper, each echoing the empowering message of ‘I’m Worth It’. This collaboration catapults Fowler into a new realm of influence, blending athleticism with the beauty and fashion world’s glitz, championing the harmony of strength, talent, and aesthetic allure.

📣 Championing Empowerment:

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Brand Ambassador 1 mins read

Kate Henshaw Joins Baigewallet as the New Financial Navigator

Baigewallet, the innovative financial platform revolutionizing the way Nigerians save and invest, is thrilled to welcome celebrated Nollywood actress Kate Henshaw as its Brand Ambassador. This strategic partnership aligns with Baigewallet’s mission to offer simplified and lucrative financial solutions to its users, promising up to 17% annual returns on investments.

🔒 Secure & Smart Investments: Baigewallet, with its commitment to security and professionalism, entrusts users’ investments to Fortitudinal Asset Managers, a firm celebrated for its stringent adherence to the Securities and Exchange Commission (SEC) of Nigeria’s guidelines. This ensures every investment is not only secure but poised for growth.

🌟 A Symbol of Trust and Excellence: Kate Henshaw, renowned for her dynamic roles and excellence in the film industry, mirrors Baigewallet’s ethos of integrity and superior service. Through her influential presence, Henshaw will champion financial literacy and underscore the platform’s ease of use, making wealth management accessible to all.

Baigewallet and Kate Henshaw’s partnership marks a significant milestone in financial

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Brand Ambassador 2 mins read

Khushi Kapoor: The Fresh Face of The Face Shop

The Face Shop, a global icon in Korean beauty, proudly introduces Khushi Kapoor as its newest brand ambassador in India. This exciting collaboration marks a landmark moment for The Face Shop, as Kapoor, with her radiant beauty and youthful charisma, embodies the essence of the brand’s dedication to pure, effective skincare.

🇮🇳 Bollywood Charm Meets Korean Beauty: Khushi Kapoor’s induction into The Face Shop family merges the best of Bollywood glamour with cutting-edge Korean skincare innovation. Her influence among the younger demographic and her genuine passion for skincare resonate with The Face Shop’s vision of delivering authentic beauty solutions to the Indian market.

🍃 Inspiring a Generation: Kapoor’s engagement with The Face Shop is set to inspire a wave of skincare enthusiasts to prioritize health and natural beauty. With a focus on clean beauty and sustainable practices, this partnership aligns with the aspirations of a generation seeking to embrace their natural beauty with confidence and care.

This

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Brand Ambassador 1 mins read

Nayanthara Sparkles as Slice’s New Brand Ambassador

Slice is thrilled to announce the captivating Nayanthara as its latest brand ambassador. By welcoming Nayanthara into the Slice family, the brand envisions a deeper engagement with its audience, celebrating the infusion of her stellar charisma and the brand’s legacy of unforgettable campaigns.

🎬 A Fresh Endeavor: Expressing her enthusiasm, Nayanthara looks forward to contributing to the iconic brand’s legacy and engaging her fans with Slice’s enchanting world in a refreshing and engaging manner. Anuj Goyal, Associate Director of Slice and Tropicana at PepsiCo India, also reflects on the partnership with optimism.

With Nayanthara’s radiant presence and Slice’s irresistible appeal, this collaboration promises to enchant and captivate, ushering in a new era of delightful experiences for fans and consumers alike. 🌞🎉

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New Signings 2 mins read

Luke Meagher: HauteLeMode’s Fashion Savant Joins UTA

Digital fashion critique pioneer, Luke Meagher, with an impressive following of 1.4 million across platforms like YouTube, Instagram, and TikTok, embarks on a new chapter by signing with the esteemed UTA talent agency. Known for his HauteLeMode brand, Meagher has carved a unique niche in fashion analysis, delivering candid and compelling reviews that resonate with a vast audience.

🔍 A Bold Future with UTA: UTA’s reputation for fostering innovation and excellence makes this partnership a perfect match for Meagher’s ambitious vision. This collaboration aims to expand his influence through enhanced content creation, branding, endorsements, and various other ventures, promising to keep his audience engaged across multiple verticals.

👀 A Trailblazer in Fashion Critique: Luke Meagher’s fearless and unfiltered commentary on fashion and style has established him as a leading voice in digital fashion criticism. Celebrated by Coveteur, Vogue, and the Business of Fashion 500 list, Meagher brings a fresh, modern take to fashion analysis, blending the sharp wit of Joan Rivers with the thorough critique of Cathy Horyn.

With UTA’s backing, Luke Meagher

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Brand Ambassador 1 mins read

Gulf Kanawut: Gucci’s Latest Fashion Icon

Gucci proudly introduces Gulf Kanawut as its newest brand ambassador, causing a sensation in the fashion world. This announcement marks a significant moment, as the Thai actor and entertainment industry powerhouse steps into a pivotal role with the illustrious Italian fashion house.

🎉 A Stylish Debut: Gulf is poised to make his first official appearance as Gucci’s ambassador at the grand opening of Gucci in The Exchange TRX, Malaysia, on March 6, 2024. His previous engagements as a friend of Gucci, including his presence at Milan Fashion Week Fall/Winter 2024 and the Gucci Cruise 2024 show in Seoul, have already showcased his fashion-forward presence and deep connection with the brand.

💼 Embodiment of Gucci’s Spirit: With his impeccable sense of style and magnetic charm, Gulf Kanawut is the epitome of Gucci’s values of individuality and self-expression. His unique blend of sophistication and modern edge perfectly aligns with Gucci’s vision, making him an exemplary figure for the brand’s global ambassadorship.

As Gulf Kanawut steps into this exciting new role, the fashion world

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Brand Ambassador 1 mins read

aespa’s Giselle Shines as LOEWE’s Newest Brand Ambassador

LOEWE, the renowned luxury fashion house, is delighted to unveil aespa‘s Giselle as its latest brand ambassador, marking her debut at the LOEWE 2024 Fall-Winter Pre-Collection Show in Paris. Giselle graced the event with her presence on March 1, showcasing her unique blend of elegance and charm.

👗 A Fashion Statement in Paris: Dressed in a striking jacket adorned with a large ribbon, Giselle turned heads and captured hearts at the show. Her distinctive style and grace perfectly complement LOEWE’s aesthetic, embodying the brand’s innovative and sophisticated design philosophy.

🌈 In Elite Company: Sharing the spotlight with creative giants, Giselle posed alongside LOEWE’s creative director Jonathan Anderson, and sat in the esteemed front row next to musical icon Pharrell Williams, acclaimed British actress Emilia Clarke, and Hollywood’s own Meg Ryan.

As Giselle embarks on this exciting new role with LOEWE, her global influence and fashion-forward sensibility promise to bring a fresh and vibrant energy to the brand. LOEWE

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Film/TV 2 mins read

Idris and Sabrina Elba Capture the Essence of Timeless Love in Calvin Klein’s Eternity Campaign

Calvin Klein Fragrances, a proud division of Coty Inc., is thrilled to unveil Idris and Sabrina Elba as the captivating new ambassadors for the Eternity Aromatic Essence campaign. This announcement comes hand-in-hand with the launch of two enchanting new fragrances, symbolizing the enduring spirit of love and commitment. The Elbas, who have been vocal advocates for inclusivity in beauty and wellness, bring their genuine passion and charisma to a campaign directed by the renowned Mert Alas, celebrating the profound connection between partners.

🎥 A Vision of Unity and Inclusivity: Sabrina Elba shares her excitement about joining forces with Calvin Klein, a brand legendary for its powerful narratives of freedom and self-expression. This partnership offers the Elbas a unique platform to promote diversity and representation in the beauty sector. The campaign’s heartfelt depiction of their relationship aims to inspire a global audience, enriching the storied legacy of the Eternity line.

🌟 Legacy and Love Intertwined: Under the leadership of Javier

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Endorsement Deals 2 mins read

Katie Ledecky Dives into Partnership with Athleta for Empowering Women

In a groundbreaking move on the inaugural day of Women’s History Month, Athleta proudly unveils a monumental five-year collaboration with Katie Ledecky, the globally acclaimed champion swimmer. Ledecky, heralded as the most decorated female swimmer, joins forces with Athleta as the latest luminary in the Power of She Collective, a distinguished assembly of top-tier athletes dedicated to Athleta’s mission of empowering women and girls to foster confidence, resilience, and wellness through physical activity.

🎖️ A Union of Champions: Ledecky, with an unparalleled legacy of 21 World Championships and 10 Olympic medals, brings her extraordinary prowess to Athleta’s Power of She Collective. Celebrating female athletes’ unique and collective strengths, Ledecky’s partnership with Athleta is rooted in shared values of empowerment and holistic support. “I’ve long admired Athleta for its genuine support of female athletes,” Ledecky shared, expressing her enthusiasm for joining a brand that mirrors her personal and professional ethos.

👭

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Campaigns 2 mins read

SUHO Elevates Responsible Drinking Message in Diageo’s Latest Campaign

Diageo, a global leader in beverage alcohol, unveils its innovative responsible drinking initiative across the Asia-Pacific region, featuring K-pop sensation SUHO from EXO as the campaign’s ambassador. Starting in South Korea, the campaign, titled ‘Enjoy the Flow, Savour Every Moment,’ is set to expand to Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam, advocating for the mindful consumption of alcohol.

🎵 A Melodic Reminder: Central to the campaign is an original song by SUHO, coupled with a captivating music video and exclusive behind-the-scenes content. The initiative underscores the significance of cherishing each moment and promotes the enjoyment of alcohol in moderation. The song ingeniously incorporates ambient bar sounds, like the clinking of glasses, with serene elements of nature and flowing water, crafting a multi-layered musical experience. The lyrics gently encourage listeners to “take it easy”, “slow down”, and “savour every moment”, advocating for a paced drinking experience interspersed with water.

As Diageo and SUHO join forces, they bring

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Campaigns 1 mins read

Jackie Chan and BTS’ V Light Up Screens in Enthralling New Advertisement

In an electrifying collaboration, legendary actor Jackie Chan and BTS sensation V, also known as Kim Taehyung, have sparked fan excitement with their latest advertisement for Indonesian securities company SimInvest. Unveiled on Friday, the ad has quickly become a sensation, showcasing the dynamic duo’s chemistry and charisma.

🍽️ A Dazzling Duo: Spanning 63 seconds, the advertisement captures an enchanting encounter between Chan and V at an opulent dining setup. Dubbed as V’s ‘best friend with no limits,’ the ad unfurls a series of spirited moments, culminating in a dance sequence where V’s sleek moves impress even the martial arts maestro himself.

🕺 Fan Frenzy: The ad’s release has set social media ablaze, with fans expressing their delight over this unexpected pairing. From sharing clips on X to calling for behind-the-scenes content and even a potential “TaeChan” movie, the enthusiasm surrounding Jackie Chan and V’s collaboration is

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