Endorsement Deals

Campaigns 2 mins read

Skechers & Martha Stewart Launch Shoe Collection for International Women’s Day

In a vibrant celebration of International Women’s Day, Skechers has teamed up with the legendary Martha Stewart to unveil a new shoe collection that embodies the spirit of empowerment and elegance. This collaboration transforms summer’s most beloved styles into a fresh lineup for spring 2024, offering a perfect blend of fashion and functionality.

🌿 Eco-Chic Designs Meet Comfort: The collection spotlights five iconic designs, including the innovative Skechers Hands-Free Slip-ins in Pier Lite and Ultra Flex 3.0 styles, the stylish Bobs Sesame espadrilles, the casual Pier Lite slip-ons, and the supportive Arch Fit sandals. Crafted with crochet knit or canvas uppers in soothing earth tones, each pair is a testament to Stewart’s impeccable taste and attention to detail, featuring unique rhinestone embellishments and a signature O-loop detail.

👟 Tech-Infused for Everyday Elegance: Skechers’ commitment to comfort is evident in every design, with technology features like the exclusive Heel Pillow and Stretch Fit design in the

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Endorsement Deals 2 mins read

Aamir Khan and Darsheel Safary Energize in “Mind Charged, Body Charged” Campaign for Charged by Thums Up

The Coca-Cola Company’s Charged by Thums Up is back with a bang, unveiling its electrifying new campaign titled “Mind Charged, Body Charged,” starring Bollywood icons Aamir Khan and Darsheel Safary. This latest endeavor, masterminded by Ogilvy, paints a captivating picture of vivacity and zest, showcasing Aamir Khan in a series of dynamic and fantastical roles, complemented by the youthful vigor of Darsheel Safary.

🚀 Innovative Flavors Meet Cinematic Flair: The campaign introduces the brand’s exciting new Strawberry variant, embarking on a mission to deliver unparalleled and refreshing taste experiences to its audience. The “Mind Charged, Body Charged” film is a spectacle of imagination and adventure, with Aamir Khan’s transformative performances steering the narrative through realms of the extraordinary.

🔋 Nostalgia Meets Novelty: Tish Condeno, Senior Category Director at Coca-Cola India and South-West Asia, expressed enthusiasm about the campaign’s fresh direction and the reunion with Aamir

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Endorsement Deals 2 mins read

Future Elevates Streetwear with Lanvin Lab’s Latest Collection

The prolific rapper Future has once again joined forces with the esteemed Parisian luxury fashion house Lanvin, introducing his second clothing line under the Lanvin Lab umbrella. Following the triumphant debut of his initial collection, this new ensemble continues to draw from Future’s deep-rooted appreciation for both the legacy of Lanvin and the vibrant culture of streetwear. The collection is a dazzling mix of casual essentials and exquisite accessories, designed to cater to a unisex audience with a keen eye for sophisticated layering, tailoring, and a distinctive knack for standout accessories.

🔍 A Fusion of Heritage and Modernity: Lanvin Lab’s latest offering is a creative amalgamation of timeless elegance and contemporary flair, showcasing Future’s unique perspective on fashion. The assortment includes an array of hoodies, sweatpants, t-shirts, and an eclectic selection of accessories such as sunglasses, hats, and an opulent silk travel kit. This collection stands as a testament to Future’s design aspirations and Lanvin’s dedication to craftsmanship,

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Endorsement Deals 2 mins read

Chip Gaines Teams Up with Bobcat Company to Empower DIY Dreams

In a partnership that brings together home renovation fervor and top-notch equipment expertise, Chip Gaines, the spirited co-founder of Magnolia and home improvement enthusiast, has joined forces with the esteemed Bobcat Company. Known for his dynamic role in the beloved series “Fixer Upper,” Gaines is not just a fan but a loyal user of Bobcat machinery, making this collaboration a heartfelt venture into encouraging fans and followers to pursue their DIY ambitions with vigor and confidence.

🏗️ A Long-standing Affection for Bobcat: Gaines’s affiliation with Bobcat extends beyond mere partnership; it’s a testament to a lifelong admiration and reliance on the brand’s machinery to realize substantial home and farm projects. Reflecting on his childhood aspirations and his journey to becoming a household name in home renovation, Gaines highlights Bobcat’s integral role in transforming his visions into tangible realities.

👷‍♂️ Empowering the Community with World-Class Equipment: Through this collaboration,

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Brand Ambassador 2 mins read

Jay Chou Embarks on a Global Journey with Rimowa as the New Face of Luxury Travel

Rimowa, a synonym for luxury travel, has proudly introduced the “King of Mandopop,” Jay Chou, as its latest global ambassador. This partnership marries the elegance of Rimowa’s travel essentials with the iconic status of Chou, whose artistic prowess and cinematic feats have captivated audiences worldwide. From chart-topping albums to roles in Hollywood hits like The Green Hornet and Now You See Me 2, Chou’s diverse talents reflect the versatility and global reach Rimowa aspires to.

🌟 A Symphony of Travel and Artistry: Chou’s appointment is a testament to Rimowa’s commitment to associating with individuals who epitomize global influence and artistic excellence. His journey across various domains of creativity mirrors the brand’s ethos of innovative travel experiences. Rimowa CEO, Hugues Bonnet-Masimbert, expressed admiration for Chou’s extensive impact on the global music scene, making him the ideal ambassador for a brand that stands at the crossroads of tradition and innovation.

🛫 Inspiring a New Era of Travelers:

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Brand Ambassador 2 mins read

Kylie Verzosa Elevates SportsPlus PH as New Brand Ambassador

In a move that’s setting the sports betting world abuzz, SportsPlus PH, a leader in the Philippine sports betting industry, proudly welcomes Kylie Verzosa, actress and Miss International 2016, as its newest brand ambassador. Verzosa, a celebrated figure known for her grace and advocacy, brings a fresh dynamism to SportsPlus PH, aligning with its mission to offer an unparalleled sports betting experience.

📱 A Seamless Sports Experience: Verzosa’s collaboration with SportsPlus PH is not just about adding a face to the brand but enhancing the way Filipinos engage with sports. With her at the helm, SportsPlus PH aims to spotlight its user-friendly platform that provides access to over 30,000 international sports events, making it a go-to destination for sports enthusiasts nationwide.

🏀 Bridging Passion and Convenience: Emphasizing convenience and accessibility, SportsPlus PH, through its partnership with Verzosa, highlights the ease with which fans can immerse in the excitement of live sports. From basketball and soccer to tennis

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Brand Ambassador 2 mins read

NCT’s TEN Elevates to Global Ambassador for Saint Laurent

The fashion realm is abuzz with the electrifying news: NCT‘s Ten, the multifaceted artist known for his impeccable style and magnetic charisma, has officially been crowned a global ambassador for the iconic luxury house, Saint Laurent. This prestigious title was unveiled following Ten’s distinguished presence at the Saint Laurent Men’s Winter 24 fashion show in Paris, marking a momentous milestone in his soaring career.

🇫🇷 A Parisian Affair: Ten’s recent attendance at the fashion spectacle, held amidst the grandeur of Paris Fashion Week, was not merely as a guest but as a symbol of his newly forged alliance with Saint Laurent. His interactions with Saint Laurent’s director, Emmanuel Tomasini, underscored the significance of this partnership, bridging the worlds of global pop culture and timeless French elegance.

👗 A Synthesis of Style and Sound: As a global ambassador, Ten is set to infuse Saint Laurent’s illustrious legacy with his unique flair, merging the vibrancy of music with the sophistication of high

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Brand Ambassador 2 mins read

Antoine Dupont: The New Face of Louis Vuitton

In a thrilling fusion of high fashion and athleticism, Louis Vuitton proudly welcomes Antoine Dupont, the esteemed captain of the French national rugby team, as its newest ambassador. This partnership is part of the broader “premium partnership” between parent company LVMH and the eagerly anticipated Olympic and Paralympic Games set to dazzle Paris this summer. Dupont’s inclusion marks a significant moment in Louis Vuitton’s expanding collaboration with world-class athletes and sporting entities.

🏆 A Synergy of Sports and Style: With the recent entrée of Pharrell Williams as the creative director for men’s wear and the announcement of the LVMH-Olympics collaboration, Louis Vuitton has been at the forefront of blending the dynamic worlds of fashion and sports. Dupont’s appointment follows the recent addition of Victor Wembanyama, the French NBA sensation, highlighting the brand’s commitment to incorporating athletic excellence within its legacy of luxury.

🤺🏊 A Growing Roster of Athletic Elegance:

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Brand Ambassador 2 mins read

Barry Keoghan: Burberry’s New Beacon of Style and Culture

Irish actor Barry Keoghan, celebrated for his role in “Saltburn,” steps into the spotlight as Burberry’s latest brand ambassador, embodying the timeless elegance and innovative spirit of the iconic British luxury fashion house. Keoghan, known for his captivating performances and distinctive style, brings a fresh and dynamic energy to Burberry, reflecting the brand’s commitment to heritage and its pulse on contemporary culture.

🔵 Elegance at the Met Gala: Making a striking appearance at the 2023 Met Gala, Keoghan turned heads in a blue tartan suit, complete with a matching blue rose adorning the pocket of his double-breasted blazer, a nod to the event’s homage to the legendary Karl Lagerfeld. This moment underscored Keoghan’s affinity for Burberry’s unique blend of tradition and modern flair.

🍂 Front Row at Burberry’s Fall 2024 Show: Keoghan’s connection to Burberry was further highlighted at Daniel Lee’s fall 2024 runway show in East London’s Victoria Park, where the actor showcased the brand’s signature black trench coat,

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Brand Ambassador 2 mins read

Taylor Fritz Serves Style as BOSS’s New Global Ambassador

BOSS takes a powerful swing into the sports arena by welcoming American tennis sensation, Taylor Fritz, as its new Global Brand Ambassador. This partnership sees Fritz, a figure synonymous with youthful dynamism and exceptional talent on the tennis courts, donning BOSS for an array of occasions. From the intense action of matches to the spotlight of official events and the allure of the red carpet, Fritz is set to embody the BOSS ethos, showcasing the seamless blend of high-performance sportswear and sophisticated style.

👔 Ace of Aesthetics and Performance: As Fritz gears up for the excitement at Indian Wells, his home tournament, he’ll sport the latest from BOSS, merging sleek design with the functionality needed for top-tier athletic performance. His enthusiasm for the collaboration echoes the shared values of excellence and self-determination, underscoring the natural synergy between his approach to tennis and life and the brand’s commitment to empowering individuals to ‘be their own BOSS.’

🇺🇸 Charting New Heights in Tennis and

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Brand Ambassador 2 mins read

Wang Yibo Elevates Lacoste as New Global Ambassador

In a strategic move to deepen its connection with the Chinese market, Lacoste has proudly announced the dynamic Chinese actor and former K-pop sensation, Wang Yibo, as its newest global ambassador. With an impressive digital footprint exceeding 40 million followers on Weibo, Wang’s appointment heralds a new era for Lacoste, marrying the brand’s legacy of elegance with the actor’s daring persona and fashion-forward sensibility.

🔥 A Bold Fusion of Talent and Style: Wang Yibo, known for his multifaceted career from music to acting, embodies Lacoste’s spirit of courage and innovation. His fearless approach to exploring new horizons reflects the brand’s commitment to supporting individuals who dare to lead and inspire. Lacoste commends Wang’s boldness and adventurous spirit, qualities that resonate with its own brand ethos.

🌐 A Viral Sensation and Fashion Icon: The announcement of Wang Yibo as Lacoste’s global ambassador has set the digital world ablaze, amassing over 600 million views on Weibo, underscoring the actor’s vast influence and appeal. This partnership is set

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Campaigns 2 mins read

Issa Rae Champions Authentic Hair Care with Sienna Naturals’ “Rooted in Real” Campaign

Issa Rae, deeply invested in the narrative of healthy, textured hair care, steps into the limelight with Sienna Naturals‘ latest campaign, “Rooted in Real”. As a co-owner and fervent advocate of the brand, Rae’s journey with Sienna Naturals transcends mere business; it’s a shared mission with her sister-in-law and brand founder, Hannah Diop, to enrich the textured hair community with clean, nourishing products.

🌍 A Commitment to Clean and Intentional Ingredients: With a strong belief in the efficacy and integrity of Sienna Naturals, Rae’s involvement goes beyond endorsements. The “Rooted in Real” campaign mirrors this ethos, emphasizing the brand’s dedication to formulating products that are as honest and authentic as the soil they come from. Each ingredient is meticulously chosen for its benefits, ensuring that users embark on a hair care journey that is both effective and grounded in nature.

💧 Navigating the Challenges of Hair Care: Understanding the complexities of managing textured hair,

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Brand Ambassador 1 mins read

Alessandra Ambrosio Glows as ISDIN’s Newest Global Ambassador

ISDIN, at the forefront of international skincare innovation, excitedly welcomes the illustrious Alessandra Ambrosio into its family as the brand’s global ambassador. Renowned for her mesmerizing presence on runways, silver screens, and humanitarian endeavors, Ambrosio brings her personal journey of skincare enlightenment to ISDIN, sharing her success in combating melasma while emphasizing the importance of daily skin nourishment and protection.

🏆 A Night to Remember: Marking this significant collaboration, Ambrosio will grace the 2024 Vanity Fair Oscar Party on March 10th, where ISDIN shines as the event’s official skincare sponsor. This prestigious appearance not only underscores the partnership but also aligns with ISDIN’s commitment to supporting individuals in achieving their best skin, day in and day out.

💖 Embracing Skin Love: Enrique Alonso, ISDIN USA Country Manager, praises Ambrosio’s alignment with the brand’s ethos of “skin love” – a philosophy that transcends occasional beauty rituals,

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Campaigns 2 mins read

Demi Lovato and Merz Aesthetics Embark on a ‘Beauty on Your Terms’ Journey with XEOMIN

Merz Aesthetics®, a titan in the medical aesthetics arena, is thrilled to amplify their groundbreaking ‘Beauty on Your Terms’ campaign by welcoming the multifaceted talent Demi Lovato as the latest brand partner for XEOMIN®. This collaboration extends the campaign’s reach, initially launched in August 2022, aiming to introduce XEOMIN®—an FDA-approved, double-filtered anti-wrinkle injection—to a younger demographic exploring injectables for the first time.

👩‍🎤 Empowerment Through Authenticity: Lovato, celebrated for her vocal advocacy on self-expression and wellness, mirrors the campaign’s ethos of authentic beauty and informed choice. Her engagement across digital platforms and pivotal cultural events underscores a commitment to beauty autonomy, blending the spheres of music, fashion, and aesthetics. Lovato’s personal endorsement of XEOMIN®, a testament to her beauty regimen, encourages openness and informed skincare decisions.

🌈 A Celebration

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Campaigns 2 mins read

Ballantine’s and Wu-Tang Clan’s RZA Unite for Exclusive Whisky Edition

In an iconic collaboration that bridges the realms of music and malt, Ballantine’s Scotch whisky has joined forces with RZA, the mastermind behind the legendary hip-hop collective Wu-Tang Clan. The partnership has birthed the Ballantine’s 7 American Barrel x RZA Limited Edition, a unique Scotch whisky encapsulating the fusion of Scottish heritage and American vibrancy.

📖 Inspired by Poetry: The exclusive bottle design draws inspiration from a poem penned by RZA during his visit to the heartland of Ballantine’s in Scotland. Leaving his literary mark in the library of George Ballantine, the brand’s founder, RZA’s words now gracefully adorn the bottle, symbolizing a harmonious blend of cultures. The label showcases a pattern derived from RZA’s handwritten poetry, crowned with the emblematic Wu-Tang Clan symbol, marrying the essence of hip-hop with the spirit of Scotch whisky.

🎵 A Blend of Cultures: This limited edition offering epitomizes the encounter of Scotch tradition with American attitude. Ballantine’s 7 American Barrel celebrates

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Campaigns 2 mins read

Alia Bhatt Dazzles in Mumbai as Gucci’s Global Ambassador

In a showcase of style and sophistication at a recent Gucci event in Mumbai, Bollywood sensation Alia Bhatt captivated all as the brand’s esteemed Global Brand Ambassador. Adorned in a chic all-black pantsuit, Bhatt exuded elegance, merging fashion-forward sensibilities with the iconic allure of power dressing. Her selection for the event not only spotlighted her impeccable taste but also underscored her pivotal role in bridging Indian talent with the global fashion scene.

🎉 A Style Symphony in Black: Alia’s ensemble for the evening—a striking all-black suit with a daring v neckline—spoke volumes of her fearless approach to style. Complemented by her signature smokey eyes, a subtle lip shade, and her effortlessly styled bob, Bhatt presented a picture of modern elegance. The occasion celebrated Gucci’s Spring/Summer 2024 collection, with Alia at the forefront, reflecting her substantial influence and the spotlight on India in the international fashion domain.

🌍 An Icon on the Global Stage: Marking her journey as Gucci’s first

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Brand Ambassador 1 mins read

Cee-C Scales New Heights as Titus Sardine’s Brand Ambassador

In a sparkling celebration of influence and taste, Titus Sardine proudly announces the dynamic Nigerian reality TV star, Cynthia Nwadiora, popularly known as Cee-C, as its latest brand ambassador. This collaboration marks a strategic alliance, intertwining Cee-C’s magnetic appeal and Titus Sardine’s esteemed legacy in the Nigerian culinary landscape.

🚀 A Perfect Pairing of Flavor and Fame: The partnership heralds a new era for Titus Sardine, as it embraces Cee-C’s substantial influence and vibrant fanbase to propel the brand into new realms of consumer engagement. Known for her unapologetic charisma and indomitable spirit, Cee-C embodies the essence of Titus Sardine’s commitment to quality, resilience, and excellence.

As the fresh face of Titus Sardine, Cee-C is set to infuse the brand with her unique flair and infectious energy, crafting a narrative that resonates with Nigerians nationwide. Through this symbiotic relationship, Titus Sardine reaffirms its dedication to delivering unparalleled quality and enriching the culinary experiences

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Brand Ambassador 2 mins read

Michael van Gerwen Strikes Bullseye as Kempinski Hotels’ Illustrious Brand Ambassador

In a grand gesture of sportsmanship and luxury, Kempinski Hotels beams with pride as it welcomes Michael van Gerwen, the darts virtuoso and triple World Champion, into its distinguished circle of brand ambassadors. The announcement was made with much fanfare at the historic Hotel Adlon Kempinski Berlin, symbolizing a union of timeless elegance and sporting excellence. Van Gerwen, a prodigy who darted into prominence as a teenager, has not only elevated the game with his remarkable achievements but also captivated millions with the spirit of darts as a sport beloved by all.

🚀 A Journey of Precision and Grace: Van Gerwen, a figure synonymous with precision and resilience, embarked on his darts odyssey at the youthful age of 13, quickly ascending to international fame with his World Masters victory at 17. The darting arena has witnessed an exponential rise in popularity, paralleled by Van Gerwen’s meteoric rise, culminating in an annual spectacle that draws millions to the edge of their seats.

🏆 Dominance in the Darting World: ‘Mighty Mike’ has redefined the PDC circuit with his dominance, amassing an impressive 47 major titles, including three World Championships.

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Brand Ambassador 1 mins read

Pedro Pascal Embarks on a Refreshing Journey with Corona as Esteemed Brand Ambassador

In a shimmering fusion of talent and taste, Corona proudly announces the illustrious Pedro Pascal, renowned for his Emmy-nominated and SAG Award-winning performances, as the beacon of its brand ambassadorship. This summer, Pascal will introduce a splash of sophistication to the shores, embodying the essence of Corona’s ‘La Vida Más Fina’ campaign. Crafted by MullenLowe Los Angeles, the campaign’s unveiling in May promises a seasonal renaissance, channeling Corona’s heritage as a beacon of modern Latino culture.

🍺 Elevating Everyday Moments: At the heart of Corona is the pursuit of ‘La Cerveza Más Fina,’ or ‘the Finest Beer.’ This campaign elevates this pursuit, inviting everyone to embrace ‘La Vida Más Fina,’ or ‘the Fine Life,’ a call to find joy and satisfaction in the simplicity of life by adopting a refreshed perspective.

With Pedro Pascal at the helm, Corona ushers in a season of rejuvenation, inviting all to discover the sublime joys of ‘La Vida Más Fina’ against the backdrop of serene shores and the timeless allure of a finely

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Endorsement Deals 1 mins read

self-portrait Welcomes Jisoo to Its Luminary Lineup

In a dazzling move, self-portrait, celebrated for its exquisite fashion lineage, warmly embraces BLACKPINK’s Jisoo as the face of its Spring/Summer 2024 campaign. This heralds a pivotal moment for the brand, marrying the realms of music and fashion in a collaboration with Jisoo, marking her inaugural venture into the modern fashion arena.

🌍 A Symphony of Style and Sound: Esteemed for captivating audiences with its choice of ambassadors like Emily Ratajkowski, Naomi Campbell, and Gigi Hadid, self-portrait now ventures into a new domain by aligning with a musician of Jisoo’s caliber. The brand’s founder, Han Chong, shared, “Musicians have been a rich wellspring of inspiration, weaving through their dynamic stage presences and iconic styles. It’s been a dream to collaborate with an artist who embodies self-portrait’s essence and connects with our global audience.”

This alliance symbolizes a seamless fusion of Jisoo’s magnetic charm and self-portrait’s elegant aesthetics, setting the stage for a season of fresh, inspiring

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