Endorsement Deals

FCB India has rolled out an engaging summer campaign for Blue Star, featuring cricket superstar Virat Kohli, to highlight the brand’s superior cooling solutions. The campaign introduces quirky characters, ‘Heat Man’ and ‘Heat Woman,’ who humorously attempt to disrupt the cool environment maintained by Blue Star’s air conditioners at Virat’s residence.

🎥 A Trilogy of Cool Commercials: The campaign unfolds through three films, each with a unique narrative that emphasizes the prowess of Blue Star’s ACs in combating intense heat. ‘Summer Vacation’ sees the heat duo seeking refuge at Virat’s house, only to find his Blue Star AC keeping the place comfortably cool. ‘Dance’ features multiple ‘Heat Men’ and ‘Heat Women’ in a playful showdown with Virat, showcasing the AC’s ability to handle the heat. In ‘Bhayankar Garmi,’ ‘Heat Man’ brings extreme heat to Virat’s home, which is effortlessly countered by the Heavy Duty AC from Blue Star.

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ITC Bingo! is spicing up the snack aisle with its new Bingo! 2X Hot and Spicy Korean-style chips, introducing an innovative fusion of flavors in three different formats: Original Style, Hashtags, and Potato chips. In a pioneering move, Bingo! has tapped into the growing craze for Korean culture in India by collaborating with singer Aoora, becoming the first brand to introduce Korean-flavoured savoury snacks in the market.

🔥 Korean Flavours Meet Indian Taste Buds: With the Indian consumer’s growing appetite for Korean entertainment and cuisine, Bingo! aims to blend the fiery and tangy essences of Korea with the spice-loving palate of India. This new range promises to deliver an authentic Korean snacking experience, tailored to suit the Indian taste preference.

🎤 A Musical Celebration with Aoora: To celebrate the launch and ride the K-wave, Bingo! has partnered with South Korean singer Aoora to release a catchy tune titled ‘Maeun Maeun’—translating to ‘Spicy, Spicy’ in Korean. The music video, crafted by Tonic Worldwide,

UNIQLO, the global apparel powerhouse, has unveiled its 2024 Spring/Summer campaign, ‘Summers are for Linen,’ featuring the radiant Bollywood star and UNIQLO Brand Endorser, Katrina Kaif. As the season warms up, Kaif is set to grace both digital and offline platforms, showcasing the breezy Linen Collection that encapsulates UNIQLO’s core LifeWear principles of simplicity, quality, and longevity.

🏖️ A Summer of Elegance and Comfort: In the campaign, Katrina Kaif epitomizes summer chic, engaging in activities that mirror the relaxed and effortless vibe of the season. Her journey through picturesque beach walks, serene home lounging, and nature strolls reflects the lightweight, breathable nature of UNIQLO’s Linen Collection, designed to blend seamlessly with the everyday lives of those who wear it.

💬 Katrina’s Take on Summer Fashion: Kaif’s appreciation for the collection’s adaptability and timeless design underscores the brand’s commitment to creating garments that offer both style and practicality,

WOW Vegas, a prominent name in the US social casino scene, is ecstatic to reveal its collaboration with the iconic Paris Hilton and her forward-thinking media company, 11:11 Media. As the new face of WOW Vegas, Hilton has already made waves with a promotional video that not only captivated fans but also heightened anticipation for what’s to come in this glamorous partnership.

🌟 Paris Hilton: A Fresh Face for Social Gaming: Known for her effervescent personality and entrepreneurial spirit, Paris Hilton infuses WOW Vegas with her unique brand of sparkle and excitement. Her involvement promises to transform the social casino landscape, offering players an experience that marries the high-stakes allure of Las Vegas with the engaging world of social gaming.

🎲 A Diverse Gaming Portfolio: As part of this vibrant partnership, WOW Vegas invites gaming aficionados to delve into an expansive suite of over 700 social casino-style games. The platform’s diverse range of games, from time-honored classics to cutting-edge new releases, ensures

The dynamic Bollywood duo, Alia Bhatt and Ranbir Kapoor, once again proves that their on-screen chemistry transcends the silver screen into the realm of advertising. As the brand ambassadors for Lay’s, their latest ad campaign showcases a playful narrative that captures the hearts of viewers, highlighting their natural camaraderie and the light-hearted essence of the brand.

🎬 A Delightful Display of Chemistry: In the viral Lay’s commercial, Alia’s playful refusal to share her packet of Lay’s with Ranbir adds a charming twist, resonating with anyone who’s ever relished the irresistible taste of Lay’s chips. Their interactions, filled with sweet gestures and mischievous moments, perfectly embody the joy and spontaneity associated with the brand.

🌟 On-screen Magic Brought to Advertising: Having already captivated audiences with their performances in “Brahmastra,” Alia and Ranbir continue to enchant as they bring their

Lenny Kravitz, the epitome of cool and the master of blending buttery smooth vocals with gritty guitar riffs, has once again captured our attention. This time, it’s not with a new track or album (though we’re eagerly anticipating “Blue Electric Light” set for release this May), but with his latest collaboration with YSL Beauty. Kravitz is the newly minted face of the Y L’Elixir fragrance, bringing his unparalleled charisma and style to the forefront of this campaign.

🌟 A Scent of Sensuality and Strength: Kravitz’s journey with YSL Beauty began in 2020, with the celebrated Y fragrance, and now continues with the Y L’Elixir, a concoction that mesmerizes with its lavender heart and patchouli essence. Describing it to ESSENCE as a “grounding, sensual, powerful, and alluring scent,” Kravitz expresses a profound connection with this fragrance, declaring it as his new signature cologne. His admiration for Saint Laurent is palpable, crediting the designer as a “creative force” that has always inspired him.

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As the chill of winter fades and the blossoms of spring begin to unfold, the excitement for lighter, brighter fashion follows suit. The D’Amelio family, acclaimed for their dynamic presence in the reality TV sphere and their colossal social media influence, has perfectly captured this seasonal transition. They recently showcased their eagerly anticipated spring footwear collection, adding a splash of vitality and flair to wardrobes everywhere.

🌟 A Family Affair in Fashion: During an engaging segment with “Good Morning America,” TikTok superstar Charli D’Amelio shared her enthusiasm for the new collection, emphasizing the transformative power of a great pair of shoes. This sentiment was echoed by her family members, Marc, Heidi, and Dixie, highlighting the collective passion and vision driving their brand.

👡 A Glimpse into Spring: The D’Amelios offered an exclusive preview of their spring lineup at an immersive pop-up shop in New York City, captivating attendees with a variety of styles suited for the warmer days ahead. The collection boasts an array of strappy

In a groundbreaking move that blends the worlds of fashion, celebrity, and innovation, Kim Kardashian introduced her brand Skims to the television audience with an eye-catching commercial during the 2024 Oscars red carpet event. The commercial, titled “Skims Lab,” offers a minute-long journey into the future of intimate wear, led by the brand’s founder and fashion icon herself.

🚀 A Futuristic Vision: Directed by the visionary Frank Lebon and produced by the renowned Wieden+Kennedy, “Skims Lab” transports viewers into a high-tech world where Kim Kardashian, serving as Skims’ “Chief Engineer,” showcases the company’s best-selling designs. The commercial is set against the backdrop of Gary Wright’s classic track “Dream Weaver,” adding a layer of surrealism to the already captivating narrative. Kardashian, alongside a team of lookalike “Klones,” tests out the brand’s innovative bras, T-shirts, and shapewear, highlighting the meticulous attention to detail and quality that Skims prides

In a glamorous blend of fashion and cinema, Apparel Group has officially announced the renewal of its dynamic partnership with Bollywood sensations Janhvi Kapoor and Aditya Roy Kapur for the ALDO brand. This collaboration is a testament to Apparel Group’s innovative approach to marketing and its dedication to making a significant impact within the Indian market, a realm where fashion and film intertwine seamlessly.

🎬 A Strategic Alliance: Leveraging the immense popularity and influence of Kapoor and Kapur, Apparel Group aims to amplify ALDO’s visibility and appeal across India. These partnerships are more than mere endorsements; they are strategic relationships that enrich the brand’s connection with its audience, infusing ALDO with the aspirational qualities, glamour, and trustworthiness that these Bollywood stars embody.

👗 Spotlight on Spring ’24 Collection: The unveiling of ALDO’s Spring ’24 collection marks a pivotal

In a bold move to celebrate authenticity and diversity among Korea’s Gen Z, Tinder has unveiled an inspiring campaign featuring the critically acclaimed actress, Jeon Jong-seo. Known for her captivating performances in “Money Heist: Korea – Joint Economic Area,” “The Burning,” and “The Call,” Jeon Jong-seo now leads Tinder’s “There is no wrong choice, Tinder” campaign, a series of four videos that shine a light on the genuine stories and experiences of Korean Tinder users.

🌈 Embracing Individuality: This campaign is a vibrant testament to Tinder’s commitment to fostering a space where authenticity, confidence, and personal choice are not just encouraged but celebrated. By bringing to the forefront the personal journey of Jeon Jong-seo, especially as she navigates the complexities of her role in the romantic comedy “Wedding Impossible,” Tinder underscores the importance of being true to oneself.

📹 A Series of Real Stories: Through these compelling narratives, Tinder

Patanjali Kesh Kanti proudly introduces its transformative campaign, #TootnaManaHai, spotlighting the exceptional Tamannaah Bhatia as the emblem of enduring strength and resilience inherent in every woman. This campaign is a homage to the invincible spirit of women, emphasizing that succumbing is not in their nature, a philosophy echoed by Vermmillion Communication’s ingenious concept.

🔍 A Deep Dive into Hair Wellness: The spotlight of the #TootnaManaHai campaign shines on Patanjali Kesh Kanti Advance Hair Oil, a treasure trove of Ayurvedic goodness designed to counter hair woes while nurturing hair to its healthiest state. This initiative underscores Patanjali’s commitment to leveraging nature’s bounty to foster hair that radiates vitality and strength.

🗣️ Tamannaah Bhatia – The Voice of Empowerment: Entrusted with carrying the campaign’s powerful message, Tamannaah Bhatia steps into the role seamlessly, her aura and authenticity resonating with the campaign’s core values. Her narrative in the campaign is more than just a message; it’s an anthem of empowerment, echoing the silent strength of women ready to face life’s challenges undeterred.

Patanjali