Endorsement Deals

Sam Smith has unveiled a thrilling collaboration with Andreas Kronthaler for Vivienne Westwood, bringing a distinctive fashion flair to their ‘Gloria The Blackout’ tour. This partnership aligns Smith’s musical artistry with the avant-garde style of the legendary fashion house, promising an unforgettable visual experience for the tour.

🎤 A Musical and Fashion Fusion: Celebrating a decade since the release of their groundbreaking album “In The Lonely Hour,” Sam Smith’s collaboration with Kronthaler introduces a fresh dimension to their upcoming tour. The partnership entails a complete wardrobe curation by Kronthaler, infusing each performance with the iconic Westwood aesthetic.

📅 A Tour to Remember: The ‘Gloria The Blackout’ tour, spanning South America and Europe, is not just a series of concerts but a fashion statement on stage, celebrating ten years of Smith’s influence in the music industry. Each outfit will narrate a story, blending seamlessly with the tour’s thematic

Gucci, under the fresh creative direction of Sabato De Sarno, has revitalized its iconic Horsebit 1953 loafer, casting British actor Kingsley Ben-Adir as the face of its latest campaign. The minimalist aesthetic of the campaign, captured by photographer Heji Shin, elegantly highlights the loafer’s blend of sporty and sensual elegance, a style that Ben-Adir himself sported during his ‘Bob Marley: One Love’ promotional tour.

📸 Timeless Style Reimagined: The campaign’s relaxed portraits accentuate the timeless appeal of the Horsebit loafer, connecting its rich heritage with contemporary fashion sensibilities. Introduced in 1953 and adorned with the distinctive double ring and bar emblem, the loafer’s design is deeply rooted in equestrian elegance, a nod to the sophisticated tastes of Gucci’s clientele.

🌟 A Perfect Union of Heritage and Modernity: With Sabato De Sarno at the helm, this campaign featuring Kingsley Ben-Adir not only celebrates the legacy of the Horsebit 1953 loafer but also its evolution

Mark Tuan of GOT7 fame has set the internet ablaze with his latest Calvin Klein campaign, captivating fans with a series of shirtless photographs that showcase the singer in the brand’s iconic underwear. The campaign, which stripped Tuan down to his Calvins, has become a sensation, drawing attention from fans and fellow artists alike.

📸 A Bold Fashion Statement: On Instagram, Mark Tuan unveiled his daring looks under the caption “In my Calvins,” presenting a confident and stylish image. The photos reveal the “Fallin'” hitmaker in Calvin Klein’s classic boxers paired initially with a black vest, eventually shedding the vest to flaunt a more revealing ensemble.

💬 Internet Sensation and Anticipated Reactions: The unveiling of Tuan’s Calvin Klein campaign has not only thrilled fans but also sparked a wave of anticipation for the playful commentary from his bandmate BamBam, known for his humorous interactions with fellow GOT7 members. Fans, referred to as Ahgases or iGOT7, eagerly await BamBam’s response

Mia Mastrov, the University of California basketball guard with a substantial social media following, has expanded her Name, Image, and Likeness (NIL) repertoire by partnering with Accelerator Active Energy. This collaboration places her alongside notable figures like Travis Kelce, Livvy Dunne, Deestroying, and Tunde Oyeneyin, enhancing her visibility and influence in the sports and wellness sectors.

📈 Social Media Sensation to Brand Ambassador: Mastrov, celebrated for her prowess on the basketball court, also commands an impressive digital presence, with over a million followers on TikTok and Instagram. Her new venture with Accelerator Active Energy underscores her appeal as a prominent figure in women’s basketball and a sought-after influencer in the NIL space.

🥤 A Perfect Match: In her Instagram announcement, Mastrov expressed genuine enthusiasm for the brand, naming Accelerator as her preferred energy drink and highlighting her excitement to join the brand’s family. This authentic endorsement reflects her personal

Jordan Chiles, in the glow of her cherished camaraderie with Simone Biles, has stepped into the spotlight with her new gymnastics collection, crafted in partnership with GK Elite. Known for its four-decade legacy in gymnastics apparel, GK Elite has become synonymous with excellence in the sport, often in collaboration with gymnastics icon Simone Biles, whom Chiles considers a pivotal influence and a sisterly figure in her life.

🌟 A Colorful Collaboration: On Instagram, where Chiles boasts nearly half a million followers, she unveiled the “Jordan Chiles Unstoppable Glow Tank Leotard,” a piece radiating with rainbow colors that symbolize vitality and passion. This leotard, along with others like the “Jordan Chiles Let It Go Tank Leotard” and “The Jordan Chiles Just Believe Tank Leotard,” are integral to the “Season to Shine” collection by GK Elite, reflecting Jordan’s dynamic spirit and her journey in gymnastics.

💖 Bond Beyond the Beam: The friendship between Chiles and Biles is not just a tale of sporting

ILLIT, the burgeoning girl group under HYBE LABELS and BELIFT LAB, is carving a niche in the fashion world with their collaboration with Acne Studios for the Spring/Summer 2024 campaign. Comprising members YUNAH, MINJU, MOKA, WONHEE, and IROHA, ILLIT has quickly become a favorite among Generation Z, blending their musical talents with an undeniable fashion sense.

📸 A Fashionable Debut: ILLIT’s fashion journey reached a new height with their striking presence at the Acne Studios 2024 autumn and winter series fashion show in Paris. Their debut on this high-profile platform not only showcased their individual styles but also set the stage for their involvement in the brand’s upcoming seasonal campaign.

🎨 Creative Synergy: Jonny Johansson, Acne Studios’ creative director, highlighted the natural connection between music and fashion, noting K-Pop’s significant impact on global style trends. His enthusiasm for partnering with ILLIT reflects a shared vision to nurture new talent and appeal to contemporary fashion enthusiasts.

🌸 A Visual Feast: The Spring/Summer 2024 campaign,

Keds, the venerable sneaker brand synonymous with classic American style, unveils its Spring/Summer campaign, “Classic for Generations,” starring the esteemed maternal health advocate and model Christy Turlington Burns alongside her daughter, Grace Burns. Renowned fashion photographer Cass Bird captures the essence of this enduring brand through the lens, portraying the seamless blend of tradition and contemporary fashion that Keds represents.

📸 A Legacy in Frames: The campaign artfully showcases the bond between Christy and Grace, highlighting the generational appeal of Keds. Both are seen donning the Keds Champion sneaker, illustrating the shoe’s adaptability and timeless charm. This portrayal not only celebrates the sneaker’s iconic status but also mirrors the brand’s dedication to durability, comfort, and style.

🌟 A Tradition of Empowerment and Style: Keds, a trailblazer in the sneaker industry, holds the distinction of creating the first sneaker for women, championing female empowerment and self-expression

Vivo Life has sparked excitement in the health and fitness nutrition world with its daring new advertisement featuring the renowned fitness influencer, Paul Olima. This campaign, the most ambitious for the brand yet, breaks the mold of traditional fitness ads by presenting Olima in an energetic and visually captivating narrative, enhanced with cutting-edge VFX to highlight the transformative power of Vivo Life products.

📹 A Visual Spectacle of Energy and Strength: The advertisement, a collaborative effort with Media Bounty and Pebble Studios, captures the essence of Vivo Life’s plant-based nutrition line in a dynamic 30-second spot. Featuring Olima, the ad visually represents the surge of vitality and strength he experiences from using Vivo Life’s array of products, including protein powders, Omega-3, and coffee.

🎨 Injecting Humor into Health: Francois Boshoff, the creative director at Media Bounty, expressed enthusiasm for bringing a novel and humorous perspective to the often monotonous health and fitness advertising landscape.

JD Williams, a prominent name in the N Brown Group plc’s digital retail portfolio, has unveiled its spring campaign, featuring collaboration with Gok Wan, Helen Skelton, and Judi Love. This innovative campaign aims to resonate with its core demographic of women aged 45 – 65, leveraging advanced data analytics to tailor and enhance the viewer experience.

🎯 Data-Driven Engagement: Through the strategic partnership with Sky Media, JD Williams intends to harness comprehensive data insights, allowing for a more personalized campaign outreach. This approach ensures that the messaging is finely tuned to the preferences and interests of its target audience, maximizing the impact and connection of the campaign content.

🌟 Challenging Midlife Invisibility: At the heart of this campaign is JD Williams’ commitment to addressing the often-overlooked midlife women demographic, celebrating

FCB India has rolled out an engaging summer campaign for Blue Star, featuring cricket superstar Virat Kohli, to highlight the brand’s superior cooling solutions. The campaign introduces quirky characters, ‘Heat Man’ and ‘Heat Woman,’ who humorously attempt to disrupt the cool environment maintained by Blue Star’s air conditioners at Virat’s residence.

🎥 A Trilogy of Cool Commercials: The campaign unfolds through three films, each with a unique narrative that emphasizes the prowess of Blue Star’s ACs in combating intense heat. ‘Summer Vacation’ sees the heat duo seeking refuge at Virat’s house, only to find his Blue Star AC keeping the place comfortably cool. ‘Dance’ features multiple ‘Heat Men’ and ‘Heat Women’ in a playful showdown with Virat, showcasing the AC’s ability to handle the heat. In ‘Bhayankar Garmi,’ ‘Heat Man’ brings extreme heat to Virat’s home, which is effortlessly countered by the Heavy Duty AC from Blue Star.

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ITC Bingo! is spicing up the snack aisle with its new Bingo! 2X Hot and Spicy Korean-style chips, introducing an innovative fusion of flavors in three different formats: Original Style, Hashtags, and Potato chips. In a pioneering move, Bingo! has tapped into the growing craze for Korean culture in India by collaborating with singer Aoora, becoming the first brand to introduce Korean-flavoured savoury snacks in the market.

🔥 Korean Flavours Meet Indian Taste Buds: With the Indian consumer’s growing appetite for Korean entertainment and cuisine, Bingo! aims to blend the fiery and tangy essences of Korea with the spice-loving palate of India. This new range promises to deliver an authentic Korean snacking experience, tailored to suit the Indian taste preference.

🎤 A Musical Celebration with Aoora: To celebrate the launch and ride the K-wave, Bingo! has partnered with South Korean singer Aoora to release a catchy tune titled ‘Maeun Maeun’—translating to ‘Spicy, Spicy’ in Korean. The music video, crafted by Tonic Worldwide,

UNIQLO, the global apparel powerhouse, has unveiled its 2024 Spring/Summer campaign, ‘Summers are for Linen,’ featuring the radiant Bollywood star and UNIQLO Brand Endorser, Katrina Kaif. As the season warms up, Kaif is set to grace both digital and offline platforms, showcasing the breezy Linen Collection that encapsulates UNIQLO’s core LifeWear principles of simplicity, quality, and longevity.

🏖️ A Summer of Elegance and Comfort: In the campaign, Katrina Kaif epitomizes summer chic, engaging in activities that mirror the relaxed and effortless vibe of the season. Her journey through picturesque beach walks, serene home lounging, and nature strolls reflects the lightweight, breathable nature of UNIQLO’s Linen Collection, designed to blend seamlessly with the everyday lives of those who wear it.

💬 Katrina’s Take on Summer Fashion: Kaif’s appreciation for the collection’s adaptability and timeless design underscores the brand’s commitment to creating garments that offer both style and practicality,