Endorsement Deals

Campaigns 1 mins read

Trio of Top Athletes Joins California Prunes Campaign

The California Prune Board (CPB) has teamed up with a trio of elite Italian athletes for an exciting EU and UK-wide social media campaign showcasing the nutritional benefits of prunes.

🏆 Meet the Athletes:

Simona Quadarella: World champion swimmer, boasting two gold medals from the recent World Aquatics Championships. Elena Bertocchi: European diving champion, known for her exceptional skills in the diving arena. Simone Giannelli: Talented volleyball player, recognized for his prowess on the volleyball court.

🌿 Promoting Fitness and Nutrition: As these athletes gear up for a busy year of international competitions, they are collaborating with California Prunes to highlight the role of prunes in their daily fitness routines. The six-month marketing campaign focuses on showcasing the versatility and benefits of California Prunes as an essential part of their preparational nutrition for training and competitions.

Stay tuned as Simona Quadarella, Elena Bertocchi,

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Campaigns 2 mins read

Clutch Teams Up With NBA Star Kelly Olynyk in Innovative Car Campaign

Clutch, Canada’s premier online used car retailer, is revolutionizing car advertising with a groundbreaking campaign featuring NBA star Kelly Olynyk from the Toronto Raptors. Known for its commitment to customer convenience and safety, Clutch has partnered with Mint to launch the ‘That’s Clutch’ campaign, marking its debut in NBA marketing partnerships.

🌟 Leaders in Innovation: Clutch has rapidly become one of Canada’s fastest-growing companies, earning recognition on The Globe & Mail’s list of Top Growing companies for three consecutive years. The brand’s success is rooted in its focus on providing consumers with a hassle-free car-buying experience, eliminating the need for stressful haggling and potentially risky interactions with strangers from the internet.

🏀 NBA Collaboration: The collaboration with Kelly Olynyk and the NBA underscores Clutch’s commitment to brand marketing as a key driver of long-term growth. By teaming up with a renowned NBA athlete, Clutch aims to highlight its brand distinctions

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Campaigns 2 mins read

Dickies Teams Up With Guy Mariano for Skateboarding Collection

Dickies, the iconic workwear brand with deep roots in skateboarding culture, is launching an exciting collaboration with legendary skater Guy Mariano. This collection pays homage to California skateboarding in the ’90s and brings together durability, style, and functionality for skaters and streetwear enthusiasts alike.

🌟 Skateboarding Heritage: Dickies has long been a go-to brand for skateboarders seeking tough and resilient apparel, making it a natural fit for this collaboration. Guy Mariano, known for his groundbreaking contributions to skateboarding, brings his unique style and experience to the partnership.

🌴 California Vibes: The Dickies x Guy Mariano collection captures the essence of California skateboarding with a range of standout pieces. Highlights include Guy Mariano’s signature jorts, athletic mesh shorts for ultimate mobility, a classic striped polo for a touch of retro flair, and a 3/4 zip anorak for versatile layering.

🛹 Functional Details: Each item in the collection is designed with skaters in mind, featuring practical details like embroidery, branded pull

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Endorsement Deals 1 mins read

Maya Jama Strikes Lucrative Endorsement Deal as Face of Beauty Works

Maya Jama, the dynamic 29-year-old star known for her impeccable style and influence, has recently inked a lucrative endorsement deal to become the face of Beauty Works, a renowned name in the world of hair extensions.

🌼 Maya’s Dazzling Deal: Maya’s partnership with Beauty Works marks a significant milestone in her career, adding to her impressive portfolio that already includes contracts with prestigious brands like Rimmel and Dolce and Gabbana. The deal, reportedly in the six-figure range, solidifies Maya’s position as a sought-after beauty ambassador in the industry.

💁‍♀️ Selective and Strategic: Maya’s approach to endorsements is strategic and selective, with each partnership aligning seamlessly with her personal brand and values. Her collaboration with Beauty Works reflects this ethos, showcasing her dedication to authenticity and quality.

🌟 Continued Success: Maya’s involvement with Beauty Works adds to her already impressive roster of endorsements, including beauty deals with Rimmel and fashion partnerships with Dolce and

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Campaigns 2 mins read

Tractor Supply Company and Martha Stewart Welcome Spring With Garden Apparel Line Launch

Tractor Supply Company, the leading retailer in rural lifestyle essentials, is stepping into spring with a blooming collaboration. Today, the company announced the launch of the Martha Stewart Garden Apparel Line, created in partnership with Martha Stewart, Marquee Brands, and French Dressing Jeans Inc. This exciting line, featuring eight stylish and functional pieces, will debut exclusively at Tractor Supply starting the week of March 25th in 50 select stores and online.

🌻 Martha Stewart’s Passion: Martha Stewart, known for her expertise in gardening and outdoor living, expressed her excitement about the collaboration. The Martha Stewart Garden Apparel Line features a range of essential pieces tailored for gardeners, including a Garden Chore Jacket, Garden Work Shirt, Short Sleeve Puffer Vest, Cargo Convertible Pants, Convertible Overalls, and more. Each item seamlessly blends function and comfort with personal style, catering to the unique needs of modern gardeners who live Life Out Here.

🌿 Bringing Top Brands to Rural

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Campaigns 2 mins read

Upakarma Ayurveda’s Revolutionary Campaign with The Great Khali

Upakarma Ayurveda, a renowned name synonymous with purity and effectiveness in Ayurvedic products, proudly unveils its groundbreaking advertising campaign featuring the legendary Indian icon, The Great Khali. This campaign, centered around its flagship product, Pure Shilajit Resin, is a bold step towards forging stronger connections with Indian audiences while addressing the threat posed by Deep Fake technology and promoting authenticity in the wellness industry.

🌟 Innovative Partnership: The collaboration between Upakarma Ayurveda and The Great Khali marks a significant milestone in the brand’s journey. By joining forces with such an iconic figure, Upakarma Ayurveda reinforces its commitment to innovation, quality, and genuine wellness solutions.

🛡️ Combatting Counterfeits: The campaign sheds light on the menace of counterfeit products and emphasizes the importance of authenticity in Ayurvedic health and wellness. Through engaging storytelling and a powerful message, Upakarma Ayurveda aims to educate and empower

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Endorsement Deals 2 mins read

PUBG MOBILE’s Epic Sixth Anniversary Celebration with JVKE

Get ready to level up the celebration as PUBG MOBILE marks its thrilling sixth anniversary with an electrifying musical partnership with rising pop sensation JVKE!

🎶 Official Theme Song: JVKE’s brand-new single, “clouds,” takes center stage as the official theme song for PUBG MOBILE’s sixth anniversary. This high-energy track perfectly captures the adrenaline rush and excitement of the game, making it a must-listen for PUBG MOBILE fans worldwide.

📽️ Captivating Visuals: Accompanying “clouds” is an epic music video featuring visuals inspired by the action-packed world of PUBG MOBILE. Dive into a mesmerizing blend of music and gaming as the video transports you into the heart of the PUBG MOBILE universe.

🎧 Streaming and In-Game Experience: Fans can stream “clouds” on major music platforms to immerse themselves in the anniversary vibes. Moreover, PUBG MOBILE players can unlock and enjoy the song directly within the game through the special in-app Anniversary Celebration

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Campaigns 2 mins read

Olivia Culpo and Montce Swimwear Unveil Sensational Collab for Summer Vibes

Get ready to soak up the sun in style as Olivia Culpo makes waves with her sizzling new swimsuit collaboration with Miami’s own Montce Swimwear. This summer, it’s all about feeling your best and embracing beach-ready fashion like never before.

🌊 Essential Pieces: Dive into a world of chic swimwear and summer essentials with Olivia Culpo x Montce. From stunning swim pieces to versatile slip dresses, micro and tennis skirts, button-downs, and retro corset tops, this collection has everything you need to slay your summer style.

👗 First-Ever Collaboration: Olivia Culpo’s partnership with Montce marks a milestone as the brand’s first-ever collaboration. With Culpo’s keen eye for fashion and Montce’s expertise in swimwear, expect a fusion of sophistication and beach glam.

🤩 Empowering Vibes: Culpo’s vision for the collection is clear. This collab isn’t just about fashion; it’s about empowering individuals to embrace their unique style and confidence, whether

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Endorsement Deals 2 mins read

Vincenzo Nibali Joins Forces with Q36.5 and Haute Route for Epic Cycling Journey

Get ready for a cycling adventure like never before as Italian cycling apparel brand Q36.5 teams up with Haute Route for an exhilarating ride in the 2024 multi-day cycling series. Leading the charge is none other than the legendary three-time Grand Tour winner, Vincenzo Nibali.

🇮🇹 Italian Excellence: Vincenzo Nibali, known for his unparalleled cycling prowess and remarkable victories, will be at the forefront of this exciting partnership, riding the final stage of the Haute Route Pyrenees this summer in style.

👕 Premium Performance Gear: Q36.5, renowned for its cutting-edge cycling apparel, will outfit all participants of the 2024 Haute Route events with its signature Gregarius Pro Jersey. Designed with precision to maintain cyclists’ core temperature at 36.5ºC, this aerodynamic jersey promises optimal performance during high-intensity rides.

🔍 Innovative Design: Stay tuned for the unveiling of the new race kit 2024 design in April, featuring Q36.5’s state-of-the-art materials sourced within

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Endorsement Deals 2 mins read

Jalen Milroe Teams Up with Six Star Pro Nutrition for Off-Season Fuel

Amidst the challenges of the off-season, college football star quarterback Jalen Milroe has found a new ally in his journey to greatness: Six Star Pro Nutrition®.

🌟 Motivation Unleashed: With recent changes and challenges in his football journey, including coaching transitions, Jalen Milroe is more motivated than ever to silence doubters and make a statement in the upcoming 2024 season.

🚀 Powered by Six Star Pro Nutrition®: Milroe’s off-season training, Spring Camp preparations, summer workouts, and quest for conference championships and playoff success will be fueled by Six Star Pro Nutrition®. Known for their range of performance energy protein powders, pre-workouts, and top-selling creatine, Six Star® is a trusted partner in optimizing athletic performance.

💥 Exclusive NIL Partnership: Through an exclusive Name, Image, and Likeness (NIL) agreement, Jalen Milroe is now linked with Six Star Pro Nutrition®, leveraging his influence to drive interest and consumer engagement towards

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Brand Ambassador 2 mins read

Zozibini Tunzi Embraces New Hair Journey as Dark and Lovely Ambassador

The esteemed Zozibini ‘Zozi’ Tunzi, renowned for her reign as Miss South Africa and Miss Universe, has embarked on a captivating new hair journey as she takes on the role of ambassador for haircare brand Dark and Lovely.

🌟 A Journey of Exploration: Zozi, known for her iconic fade cut during her pageant victories, has recently embraced a change with braids, symbolizing her ongoing journey of self-discovery and style evolution. This transition has not only showcased her versatility but also opened doors to exciting new opportunities in the beauty industry.

🌺 Honored Partnership: Dark and Lovely proudly announced Zozi as their brand ambassador and spokesperson for the Sub-Saharan Africa Region on Instagram, expressing their honor and excitement for the collaboration. The partnership signifies a celebration of diversity, beauty, and empowerment, aligning perfectly with Zozi’s values and influence.

🌈 Empowering Beauty: Zozi’s journey with Dark and Lovely embodies the brand’s

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Brand Ambassador 2 mins read

Kathryn Bernardo Makes History as Lancôme Philippines’ First Ambassador

In a groundbreaking move, Kathryn Bernardo has become the inaugural Lancôme Philippines ambassador, marking a significant milestone in her illustrious career as an actress and influencer.

👑 Empowerment and Redefinition: Kathryn took to Instagram to share the exciting news, embodying Lancôme’s ethos of empowerment and self-redefinition. Dressed in pink and exuding confidence, she showcased Lancôme’s newest Idôle fragrance line, encouraging everyone to embrace their unique journey of self-discovery and empowerment.

🌟 Trailblazing Achievements: This milestone follows Kathryn’s recent successes, including being named the new face of Century Tuna Superbods and captivating audiences with her Bench promotions on EDSA Guadalupe billboards. Her partnership with Lancôme adds yet another remarkable achievement to her already impressive list of feats, setting the tone for a stellar 2024 filled with groundbreaking endorsements.

🌹 Idôle Fragrance Line: Lancôme’s Idôle fragrance line,

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Campaigns 2 mins read

Halle Bailey Shines in White Jumpsuit at Aerie Real Fest

Halle Bailey made a stunning appearance at Aerie‘s Real Fest in Atlanta, turning heads in a chic strapless cutout jumpsuit from the popular loungewear brand. The “Grown-ish” actress exuded elegance and style as she celebrated a decade of Aerie’s Real campaign, known for its promotion of diversity and unretouched imagery.

🌟 Fashion Forward: Bailey’s choice of attire showcased her fashion-forward sensibility, with the white jumpsuit complementing her radiant beauty and confident demeanor. The strapless design and cutout details added a touch of sophistication to her ensemble, making her a standout at the event.

✨ Accessorized to Perfection: Completing her look with layered gold jewelry and PVC sandals, Bailey demonstrated her knack for accessorizing with flair. Her choice of accessories added a touch of glamour and modernity to her outfit, elevating her overall appearance.

💇‍♀️ Hair and Makeup Mastery: Styled by hairdresser Tinisha Meeks in a curly bob and enhanced by makeup artist

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Campaigns 2 mins read

Imaan Hammam Fronts Jean Paul Gaultier’s Scandal Fragrance Campaign

Imaan Hammam, the Dutch-Moroccan-Egyptian sensation, is captivating hearts once again as she stars in the latest fragrance campaign for French luxury brand Jean Paul Gaultier. This time, Hammam graces the campaign for the Scandal line, which includes both male and female fragrances, including the new Scandal Absolu.

📸 Stunning Campaign: The campaign features Hammam alongside Dutch model Parker Van Noord in a series of captivating images that showcase the allure and sophistication of the Scandal fragrances. Hammam’s striking presence and undeniable charm perfectly embody the essence of the Scandal line, adding a touch of glamour and intrigue to the campaign.

💃 Fashion Icon: Hammam’s collaboration with Jean Paul Gaultier dates back to her catwalk debut in 2013, highlighting her enduring relationship with the renowned luxury brand. Her recent appearance at the launch party for a new lipstick collection by Estee Lauder and Sabyasachi Mukherjee further solidifies her status as a fashion icon, showcasing her impeccable

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Endorsement Deals 2 mins read

Stacey Solomon Launches Affordable and Size-Inclusive Collection with In The Style

Exciting news for fashion enthusiasts as Stacey Solomon debuts her brand new spring-summer collection with online retailer In The Style. The 34-year-old television personality’s collection features a range of stylish pieces, all priced at £38 or below, making fashion accessible and affordable for everyone.

👗 Inclusive Range: Stacey’s collection with In The Style is designed to be inclusive, with all items available in petite and tall sizes, catering to a wide range of body types. The collection spans from UK sizes 6 to 28, ensuring that everyone can find pieces that fit and flatter their unique style.

🌟 Versatile Styles: From chic knitwear to trendy spring dresses, supportive swimwear, and stylish beach cover-ups, Stacey’s collection offers a variety of options for every occasion. Whether you’re looking for casual everyday wear or standout pieces for special events, there’s something for everyone in this diverse and affordable range.

🛍️ Available Now: The collection

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Campaigns 2 mins read

RIIZE Partners with Etude House for New Lip Tint Collection

Exciting news in the beauty industry as RIIZE becomes the new muse of Etude House, collaborating on the brand’s latest lip tint collection, Etude Over Glowy Tint. The partnership has sparked a wave of enthusiasm among netizens, who are buzzing about the glossy shades inspired by the group members.

💋 Innovative Shades: The “RIIZE tints” feature six vibrant and glossy shades, each named after a group member: BLACK CAT Rose Jelly (Wonbin), Peach Forest OF HEALING (Anton), DDORI Apple Red (Sohee), Baby OTTER Brown (Shotaro), BAMBI Cherry (Sungchan), and Pink’s TONE (Eunseok). These unique shades capture the essence of RIIZE’s individuality and style, adding a touch of glamour and fun to Etude House’s lip product lineup.

📸 Photoshoot Buzz: Netizens are abuzz with excitement over the recent photoshoots showcasing RIIZE as the endorsement models for Etude House’s new lip tints. The collaboration not only highlights the brand’s commitment to inclusivity but also celebrates the diverse beauty and fashion

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Endorsement Deals 2 mins read

Sanya Lopez Named New Face of MAC Cosmetics in the Philippines

Exciting news in the beauty industry as actress Sanya Lopez becomes the newest face of MAC Cosmetics in the Philippines. The announcement was made during the relaunch of MAC’s iconic lip bullets, now known as MACximal Silky Matte Lipstick, at Whitespace Makati, marking a new chapter in Sanya’s partnership with the international cosmetics brand.

💋 MACximal Silky Matte Lipstick: The relaunch event showcased the versatility and elegance of MACximal Silky Matte Lipstick, with Sanya Lopez’s makeup artist, Gery Penaso, demonstrating the “Teddy makeup” look, a classic and smoky style that complements the lipstick’s luxurious finish.

💄 Favorite MAC Lipstick: Sanya Lopez revealed her favorite MAC lipstick shade, Velvet Teddy, describing it as a reflection of her personality—simple yet competitive. The choice of Velvet Teddy highlights Sanya’s style and individuality, making her an ideal ambassador for MAC’s diverse range of makeup products.

🌟 Star-Studded Crew: Alongside Sanya Lopez, MAC’s lineup of ambassadors for this year includes

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Brand Ambassador 2 mins read

EXO’s Baekhyun Becomes New Bench Endorser

Great news for Filipino EXO-Ls as K-pop sensation Baekhyun from EXO joins forces with popular Filipino fashion brand Bench as their latest brand ambassador. The announcement, made on Bench’s social media pages, has sparked excitement among fans eagerly anticipating Baekhyun’s upcoming activities with the brand.

👕 Stylish Collaboration: Bench’s decision to tap Baekhyun as their endorser adds another dimension of style and charisma to the brand. Known for his dynamic performances and fashion sense, Baekhyun’s partnership with Bench promises to bring fresh energy and creativity to the fashion scene.

📸 Photoshoot Sneak Peek: Bench teased fans with a short video from Baekhyun’s photoshoot, giving a glimpse of the captivating visuals and stylish ensembles that fans can expect to see in the upcoming campaign. The synergy between Baekhyun’s star power and Bench’s trendy aesthetics is sure to resonate with fashion enthusiasts.

🎶 Music and Fashion Fusion: Baekhyun’s solo

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Brand Ambassador 2 mins read

Livvy Dunne and Collegiate Athletes Join Vuori as NIL Ambassadors

California-based brand Vuori continues its commitment to supporting young athletes by adding Livvy Dunne and a roster of other collegiate athletes as NIL (Name, Image, Likeness) ambassadors. This expansion of Vuori’s ambassador program highlights the brand’s dedication to empowering ambitious athletes and fostering an authentic community.

🌟 Empowering Athletes: Karen Riley-Grant, Vuori’s Chief Marketing Officer, emphasizes the brand’s belief in supporting young, ambitious athletes and helping them achieve their goals. The partnership with Livvy Dunne, which started in 2021, serves as a testament to Vuori’s commitment to nurturing talent and telling athletes’ unique stories.

🤸‍♀️ Evolution of Partnerships: Vuori’s collaboration with Livvy Dunne showcases how the brand has evolved its partnership to authentically represent her journey as a college gymnast and influencer. The addition of other NIL athletes further strengthens Vuori’s connection with a diverse range of athletes and their communities.

🚀 Growing Community: In 2023, Vuori

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Brand Ambassador 2 mins read

Danielle from NewJeans Named Global Ambassador for ‘Celine’

Exciting news in the fashion world as French luxury brand ‘Celine‘ announces Danielle from NewJeans as their new global ambassador. The official announcement was made on March 22, igniting anticipation for the innovative collaboration between Danielle and ‘Celine.’

📸 Muse Unveiled: ‘Celine’ took to social media to unveil Danielle as their muse, sharing a captivating photo that encapsulates the essence of the brand’s timeless elegance and Danielle’s unique style. The announcement signifies a new chapter in ‘Celine’s brand narrative, with Danielle bringing her fresh perspective and influence to the global stage.

💫 Global Ambassadorship: As the global ambassador for ‘Celine,’ Danielle is set to engage in various activities and initiatives that showcase the brand’s ethos and vision. The partnership promises a novel synergy, blending Danielle’s fashion sensibility with ‘Celine’s heritage of luxury and sophistication.

🌍 Exciting

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