Endorsement Deals

Endorsement Deals 2 mins read

Lay Bankz Signs A new Endorsement Deal With Under Armour

Under Armour continues its cultural expansion by partnering with rising hip-hop star Lay Bankz. The 20-year-old Philadelphia native, known for her electrifying performances, bold fashion, and genre-defying sound, becomes the first female music artist to collaborate with the iconic brand. Lay joins an elite lineup of collaborators, including NFL flag football ambassador Diana Flores and international rugby star Siviwe Soyizwapi.

Career Highlights: Lay began writing raps at age 10 and released her first song, Passion, at 15. Lay gained recognition for viral TikTok hits like Left Cheek (Doo Doo Blick) and Na Na Na, which propelled her debut EP, Now You See Me, in August 2023. Collaborations with notable artists, including Ciara on the

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Brand Ambassador 2 mins read

Haley Jones Teams Up with SoFi for Her First Home Journey

Haley Jones, the talented basketball player celebrated for her impressive skills on the court and inspiring presence on social media, has embarked on an exciting new chapter in her personal life: she’s officially on the hunt for her first home. To navigate this exciting but often daunting journey, Haley turned to SoFi, a trusted name in personal finance. Known for their award-winning mortgage services, SoFi has been coaching Haley through every step of the home-buying process.

Career Highlights: Haley Jones has built an exceptional career, both on and off the basketball court. A pivotal member of Stanford University's championship-winning team, she played alongside standout teammate Cameron Brink to clinch the 2021 NCAA Women’s Basketball Championship. Her outstanding performances earned her the title of NCAA Tournament's Most Outstanding Player, marking her as one of the most impactful players in college

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Endorsement Deals 2 mins read

ATEEZ’s Mingi Joins Calvin Klein as New Ambassador

ATEEZ's Mingi has been announced as the newest ambassador for global fashion brand Calvin Klein, joining the ranks of high-profile stars like Jungkook of BTS, SEVENTEEN’s Mingyu, and ASTRO’s Cha Eunwoo.

Mingi revealed his role as Calvin Klein's ambassador on December 13 by posting images from the brand’s Holiday campaign on his Instagram. The post has already accumulated over 650,000 likes, showing immense support from his fans. On Calvin Klein’s official social media account, Mingi was seen wearing the “Iconic Modern Trunk” in a fresh design.

The K-pop star’s ambassadorship follows a string of successful partnerships Calvin Klein

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Music 2 mins read

Olivia Rodrigo Signs Endorement Deal to Become Lancôme’s New Global Brand Ambassador

https://www.youtube.com/watch?v=pYuefYh6dCs

Lancôme has announced Olivia Rodrigo as its newest Global Brand Ambassador, highlighting the artist’s fresh, independent spirit and her commitment to advocating for women and girls. A three-time GRAMMY Award-winning singer-songwriter and actress, Rodrigo has solidified herself as one of today’s most influential global entertainers, making her a perfect fit for the iconic beauty brand.

Career Highlights: Olivia Rodrigo first captured audiences as an actress on Disney Channel, starring in series like Bizaardvark and High School Musical: The Musical: The Series.

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Endorsement Deals 2 mins read

Charli XCX Leads Acne Studios’ Spring/Summer 2025 Campaign

Charli XCX has taken center stage in Acne Studios' latest Spring/Summer 2025 campaign, continuing her collaboration with the iconic Swedish fashion house. Shot by renowned American artist Talia Chetrit, the campaign highlights Acne Studios’ signature pieces, including coated, iridescent, and painted denim, as well as the season’s must-have it-bags. Known for her bold and avant-garde style, Charli XCX effortlessly embodies the brand’s edgy and innovative aesthetic.

Career Highlights: Charli XCX, born Charlotte Aitchison, has been a trailblazer in the pop music industry since her breakout in 2012 with the hit single I Love It, a collaboration with Icona Pop. Her career skyrocketed with her contributions to global hits like Fancy with Iggy Azalea and Boom Clap, featured in the film The Fault in Our Stars. Charli’s ability to blend experimental sounds with mainstream pop has earned her critical acclaim and a dedicated fanbase.

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Brand Ambassador 2 mins read

Emily Ratajkowski Signs New Endorsement Deal With Intimissimi

Intimissimi, the renowned lingerie and loungewear retailer, has announced supermodel and entrepreneur Emily Ratajkowski as its new U.S. brand ambassador. Following in the footsteps of Jennifer Lopez, Intimissimi’s global brand ambassador in 2023, Ratajkowski brings her signature style and influence to the brand’s latest campaign. Known for her bold and empowering fashion choices, Ratajkowski has previously been spotted wearing Intimissimi's viral cashmere boatneck top on the streets of New York, blending everyday wear with the brand’s chic aesthetic.

Career Highlights: Emily Ratajkowski rose to fame in 2013 after appearing in the music video for Robin Thicke’s Blurred Lines, a moment that catapulted her into the global spotlight. Since then, she has established herself as a multifaceted talent in fashion, acting, and writing. As a model, she has fronted campaigns for luxury brands such as Marc

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Music 2 mins read

The Weeknd Partners with Apple for “Open Hearts” Immersive Listening Experience on Apple Vision Pro

https://www.youtube.com/watch?v=RvxBS9ZeJLQ

The Weeknd has unveiled an innovative collaboration with Apple to create The Weeknd: Open Hearts, a groundbreaking listening experience designed specifically for the Apple Vision Pro. First announced in July as part of Apple's upcoming Immersive Video series, this unique audiovisual experience is set to launch on Apple devices this week, with full access on the Apple Vision Pro available beginning November 14 and in-store demos starting November 15.

Open Hearts represents the first music experience captured in Apple’s Immersive Video format, combining ultra-high-resolution 180-degree media with

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Campaigns 2 mins read

Big Sean Collaborates with Chips Ahoy! on Exclusive ComplexCon Campaign

GRAMMY-nominated hip-hop star Big Sean has partnered with Chips Ahoy! for a unique campaign celebrating the launch of the brand’s latest product, the Big Chewy Cookie. The campaign, which kicks off at ComplexCon in Las Vegas on November 16, features an exclusive, co-designed capsule collection inspired by Big Sean’s distinctive style and Don Life mantra. The collection includes standout pieces like a “Don Life” T-shirt, showing the Big Chewy Cookie towering over the Earth, and a premium heavyweight sweatshirt in chocolate brown, featuring a large cookie graphic that echoes Chips Ahoy!'s iconic chocolatey taste.

This collaboration follows Big Sean's recent album, Better Me Than You, which debuted in August. Known for his blend of introspective lyrics and high-energy beats, Sean has continued to shape the hip-hop landscape with this latest project. His work spans multiple platinum-certified albums, including Finally Famous (2011), Hall of Fame (2013), and Dark Sky Paradise (2015), cementing

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Brand Ambassador 2 mins read

Nick Jonas Signs New Endorsement Deal with Fossil

Musician and actor Nick Jonas has officially joined Fossil as their new brand ambassador for 2025. The campaign, set to launch in the second half of the year, will highlight the “cultural power of music,” with Jonas bringing his star power and musical influence to the forefront of the iconic watch brand’s messaging. Jonas joins a lineup of previous Fossil collaborators that includes Austin Mahone, Kristen Bell, and Stefan Cleveland.

Career Highlights: Nick Jonas rose to fame as one-third of the Jonas Brothers, the chart-topping band he formed with his brothers Kevin and Joe. The group achieved massive success in the 2000s with hits like “S.O.S.,” “Burnin’ Up,” and “Lovebug,” and solidified their place in pop culture after their Disney Channel series

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Music 2 mins read

Hit-Boy Partners with D’USSÉ for an Immersive Holiday Campaign

Grammy-winning producer and rapper Hit-Boy has teamed up with D’USSÉ to bring music and cocktail enthusiasts an unforgettable holiday experience. Through a QR code included inside every D’USSÉ VSOP Holiday Gift Box, Hit-Boy takes on the role of “personal holiday DJ.” With a quick scan, users can unlock a curated setlist and custom animations based on their chosen cocktail, from a D’USSÉspresso Martini to other festive drinks. The digital experience features a lively animated avatar of Hit-Boy, creating a club-like ambiance right at home for those holiday gatherings.

The campaign culminates with a major event at Miami Art Basel, where cultural tastemakers across music, art, and style will celebrate the collaboration. Hit-Boy joins a prestigious list of artists who have partnered with D’USSÉ, including Megan Thee Stallion, Offset,

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