Endorsement Deals

Brand Ambassador 2 mins read

Pamela Reif Joins Hey Tea as Healthy Lifestyle Advocate

Renowned German fitness influencer Pamela Reif has teamed up with Hey Tea, the innovative Chinese tea brand known for its modern take on tea culture, as its inaugural Healthy Lifestyle Advocate.

🌱 Promoting Healthy Choices: Hey Tea’s collaboration with Pamela Reif underscores its commitment to providing transparent information about its products and promoting healthy beverage choices. The brand’s move to disclose detailed ingredients and nutritional data for its popular offerings aligns with Reif’s advocacy for a balanced and mindful approach to nutrition.

πŸ“ Official Healthy Options: As part of this partnership, Pamela Reif has identified five menu selections from Hey Tea as official healthy options. These selections, characterized by real fruit and tea without added flavorings, exemplify Hey Tea’s dedication to offering wholesome and nutritious beverage choices.

🌏 Global Impact: Hey Tea’s initiatives, including its partnership with Pamela Reif, have reverberated beyond China,

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Campaigns 2 mins read

Irina Shayk and Karlie Kloss Shine in Swarovski’s Venus-Inspired Campaign

Swarovski unveiled a dazzling spectacle with its latest campaign, showcasing the beauty and elegance of supermodels Irina Shayk and Karlie Kloss in a Venus-inspired shoot for the upcoming spring-summer collection.

✨ Crystal Adorned Brilliance: Irina Shayk, the stunning 38-year-old supermodel, mesmerized in a crystal-adorned bra that exuded sheer elegance and glamour. Her underwater-themed accessories, including stacks of bangles and multiple earrings, added a touch of aquatic enchantment to the shoot.

🌊 Underwater Fantasy: With her hair styled into a sleek wet-look updo adorned with pearls, Irina Shayk embodied the essence of Venus emerging from the sea. Her subtle makeup look complemented the ethereal theme, enhancing her natural beauty and captivating presence.

πŸ’™ Glamorous Jewellery: Karlie Kloss, the 31-year-old supermodel, dazzled in a series of glitzy starfish rings, layered choker necklaces, and blue crystals intricately

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Endorsement Deals 2 mins read

Hailey Bieber Stuns in Victoria’s Secret Bridal Line Debut πŸ’πŸ‘°πŸΌ

Renowned model and Rhode Beauty founder Hailey Bieber has stepped into the spotlight as the face of Victoria’s Secret Bridal Line, showcasing an exquisite array of bridal wear that embodies elegance and sophistication.

🌟 Vision in White: In a series of captivating photos shared on Victoria’s Secret’s Instagram page, Hailey Bieber shines in the brand’s re-launched ‘Bridal Shop.’ Adorned in a short white robe, her brunette bob styled with a side part and voluminous waves, Hailey exudes timeless bridal beauty.

πŸ’ Bridal Elegance: The daughter of actor Stephen Baldwin effortlessly embodies the essence of bridal elegance in Victoria’s Secret’s latest collection. Her radiant smile, paired with a delicate white coffee cup, adds a touch of charm and allure to the bridal-themed photoshoot.

πŸ‘‘ Joining Elite Ranks: Hailey Bieber joins the league of iconic models who have graced Victoria’s Secret campaigns, bringing her own blend of grace and allure

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Fashion 1 mins read

Zara McDermott Unveils Her New Clothing Brand, RISE

Television personality Zara McDermott has made a splash in the fashion world with the launch of her much-anticipated clothing brand, RISE. The brand features a collection of everyday wardrobe essentials designed to empower women and celebrate inclusivity.

πŸ‘š Fashion with a Purpose: McDermott’s vision for RISE is clear – to create a brand that resonates with all women. The collection includes versatile pieces like leggings, unitards, and tops, meticulously crafted to be accessible, inclusive, comfortable, and effortlessly wearable.

πŸ’ƒ Accessible Style: With RISE, McDermott aims to make fashion accessible to everyone. The brand’s commitment to inclusivity is evident in its range of sizes and styles, ensuring that every woman can find pieces that make them feel confident and empowered.

πŸ‘— The Perfect Blend: RISE strikes the perfect balance between style and comfort, offering wardrobe staples that can effortlessly transition from day to night, work to play, embodying McDermott’s personal

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Brand Ambassador 1 mins read

Hanni Takes the Spotlight as Gucci Beauty’s Global Brand Ambassador

On March 28, the fashion world buzzed with excitement as NewJeans unveiled Hanni as the latest global ambassador for Gucci Beauty. This prestigious appointment marks a significant milestone in Hanni’s collaboration journey with Gucci. Previously named a global ambassador for the brand in October 2022, Hanni’s exceptional style and allure have now secured her a coveted role as the face of Gucci Beauty.

πŸ’« A Rising Star: Hanni’s rise to prominence in the fashion and beauty realm has been meteoric. Her distinct charm and fashion-forward approach have captivated audiences worldwide, making her a natural fit for Gucci’s iconic aesthetic.

🎨 Iconic Beauty: As Gucci Beauty’s global brand ambassador, Hanni brings her unique flair and elegance to showcase the brand’s exquisite range of beauty products. Her role signifies Gucci’s commitment to celebrating diversity, individuality, and timeless beauty.

🌺 A Seamless Partnership: Hanni’s second ambassadorial role with Gucci

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Brand Ambassador 2 mins read

Rocking Star Yash Joins Forces with AkzoNobel’s Dulux Weathershield in Vibrant Partnership

AkzoNobel India, a renowned leader in Paints and Coatings, proudly announces actor Yash as the new brand ambassador for Dulux Weathershield exterior emulsions in India. This exciting collaboration marks the launch of the “It’s Colourful. It’s Powerful.” campaign, showcasing the unbeatable combination of performance and aesthetics offered by Dulux Weathershield.

🌈 Unmatched Performance: Rajiv Rajgopal, Chairman, and Managing Director of AkzoNobel India, expressed enthusiasm about welcoming Yash to the Dulux family, emphasizing his embodiment of Dulux Weathershield’s values of innovation, confidence, and originality. Yash’s widespread popularity and appeal resonate with the iconic status of Dulux Weathershield exterior emulsions.

πŸ’ͺ Strength in Innovation: With Yash as the brand ambassador, AkzoNobel aims to strengthen the connection between Dulux Weathershield and Indian consumers who seek high-performance solutions paired with bold and vibrant colors for their homes.

🎬 Campaign Highlights: Crafted by Mullen Lintas Delhi, the campaign features Yash rigorously

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Brand Ambassador 1 mins read

Cynthia Bailey Joins Forces with Kindra to Empower Women’s Vaginal Health during Menopause

Kindra, the leading brand in menopause and vaginal health, proudly announces actress and model Cynthia Bailey as its brand ambassador. Together, they aim to elevate awareness about menopause and vaginal wellness, fostering open conversations about women’s sexual health throughout their lives. Both Bailey and Kindra are committed advocates for dismantling stigmas surrounding women’s health, recognizing that vaginal health is an ongoing journey without an expiration date.

πŸ’§ Comprehensive Solutions: Kindra offers a comprehensive range of medical-grade solutions designed to address various vaginal health needs, from menopausal transitions to postpartum challenges. Their commitment extends to providing educational resources and trusted products that empower women and their healthcare providers in navigating these stages of life.

πŸ“’ Sparking Conversations: As the brand ambassador for Kindra, Bailey will leverage her platform to spark meaningful conversations about women’s vaginal health and sexual wellness across social media

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Endorsement Deals 2 mins read

Howzat Unveils The Grand Winnings Playground and ‘Howzat Pe Dekha Hai’ Campaigns with Irfan Pathan

India’s leading multi-gaming app, Howzat, has kicked off its highly anticipated T20 campaign, The Grand Winnings Playground, in conjunction with the captivating digital campaign ‘Howzat Pe Dekha Hai’, featuring the app’s brand ambassador Irfan Pathan. Tailored specifically for the Indian T20 league season, this expansive initiative offers fantasy cricket enthusiasts daily chances to win cars and cash prizes of up to β‚Ή1 crore every match hour. The digital campaign shines a spotlight on real Howzat winners, reinforcing the platform’s motto ‘Sabse Zyada Winners’ and showcasing its dedication to providing the most rewarding gaming experience.

🎯 Thrilling Rewards: As part of The Grand Winnings Playground, players can look forward to unparalleled rewards, including the opportunity to win brand-new cars like Ramprakash from Rajasthan, who recently clinched a car in a thrilling Howzat contest during the Lucknow vs. Chennai match.

πŸš€ Revolutionizing Fantasy Gaming: The Grand Winnings Playground promises

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Endorsement Deals 2 mins read

Jordan Brand Welcomes Elly De La Cruz to the Family

As Major League Baseball gears up for another thrilling season, Jordan Brand has made a major splash by announcing a new endorsement deal with rising star Elly De La Cruz of the Cincinnati Reds.

🌟 Exciting Partnership: The exciting news was unveiled on Jordan Brand’s Instagram, showcasing De La Cruz as the newest addition to the esteemed Jordan Family. This endorsement deal marks a significant milestone in De La Cruz’s career, aligning him with one of the most iconic sports brands in the world.

πŸ”΄ Reds’ Dynamo: Known for his electrifying performances on the field, De La Cruz brings a dynamic blend of speed, power, and defensive prowess to the diamond. Despite some late-season struggles in 2023, his impressive stats speak volumes about his potential and impact on the game.

πŸ’ͺ Key Player: With 35 stolen bases in just 98 games, De La Cruz has established himself as a force to be reckoned with in the MLB. His abilities both at the plate and in the field make him a key cornerstone for the Reds as they strive for success in the upcoming season.

πŸ”₯ Building

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Brand Ambassador 1 mins read

Coach Welcomes Jayson Tatum as Ambassador for Spring 2024 Collection

Coach, the iconic luxury brand, is proud to announce American basketball star Jayson Tatum as its newest ambassador. The launch of the campaign today features the Spring 2024 collection, showcasing exquisite watches and sunwear that embody Coach’s Courage to Be Real mission.

🌸 Springtime Style: The collaboration with Jayson Tatum is rooted in Coach’s dedication to inspiring self-expression and confidence. The Spring 2024 collection reflects the essence of Expressive Luxury, encouraging individuals to embrace their authentic selves with style and courage.

🌟 Championing Ambition: Jayson Tatum’s remarkable journey in the sports industry, coupled with his philanthropic endeavors through The Jayson Tatum Foundation, embodies the spirit of optimism and resilience that Coach celebrates. As a multi-time All-NBA First Team selection, Tatum’s ambition and determination resonate with Coach’s commitment to empowering individuals to reach their full potential.

πŸ”₯ A Full Circle Moment: Tatum

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Campaigns 1 mins read

International Delight Teams Up with Victoria Justice for Coachella-inspired Cold Foam Fun

International Delight is thrilled to announce its partnership with multi-talented artist Victoria Justice. As a celebration of music, art, and creativity, Coachella is the perfect setting to showcase International Delight’s Cold Foam, adding a touch of flavor and fun to festival-goers’ coffee experiences.

β˜€οΈ Cold Foam Delights: International Delight’s Cold Foam range offers an array of creamy delights that coffee enthusiasts can enjoy right from the comfort of their homes. From classic favorites to trendy new creations, there’s a Cold Foam flavor for every coffee lover.

πŸŽ‰ Join the Cold Foam Party: Whether you’re soaking in the Coachella vibes or simply enjoying a refreshing coffee moment at home, International Delight and Victoria Justice invite you to join the Cold Foam party and savor the deliciousness of coffee in a whole new way. Cheers to good music, great coffee, and unforgettable moments! πŸŽΆβ˜•

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Campaigns 2 mins read

Sol de Janeiro Partners with Sofia Richie Grainge to Introduce Rio Radiance SPF 50 Sunscreen Collection

Exciting news from Sol de Janeiro as they venture into the sun care market with the launch of their Rio Radiance SPF 50 Sunscreen collection, accompanied by a captivating campaign featuring influencer Sofia Richie Grainge as the face of the brand.

🌴 Embracing Diversity in Sun Protection: Sol de Janeiro’s new range aims to address diverse sun protection needs, ensuring that everyone can enjoy the sun safely while nourishing their skin. The Rio Radiance SPF 50 Sunscreen collection includes three essential products: Body Lotion, Body Spray, and Body Oil, all infused with the brand’s signature Brazilian beauty secrets.

πŸŒ… Sun-Kissed Glow: As the brand known for the iconic Brazilian Bum Bum Cream, Sol de Janeiro is now ushering in a new era with its sunscreen line, offering not just protection but also a radiant glow. CEO and co-founder Heela Yang emphasizes the importance of sunscreen that not only shields the skin but also enhances its natural beauty.

🌺 Sofia Richie Grainge as the Face: Sofia

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Campaigns 2 mins read

Kane Footwear and Brianna Cope Unveil the Kane x Brianna Cope Revive: A Tribute to the Ocean

Exciting news in the world of active recovery footwear as Kane Footwear proudly announces its partnership with professional surfer Brianna Cope and the launch of the Kane x Brianna Cope Revive. This new shoe not only represents Brianna’s love for the ocean but also pays homage to her roots on the beautiful island of Kauai.

🌺 Inspired by Nature: Brianna Cope, a Kane Athlete, shares her deep connection to the ocean and her island home through the Kane x Brianna Cope Revive. The shoe’s off-white upper symbolizes the sandy beaches of Kauai, while the blue marble swirled sole represents the majestic ocean waves that Brianna has been surfing since her youth.

🏝️ A Sanctuary and Safe Place: Growing up on Kauai, Brianna found solace and joy in the ocean, making it her sanctuary and safe place. Despite facing challenges, including being born with a birth defect, Brianna’s love for surfing and the ocean remained unwavering, shaping her identity as a pro surfer and a resilient individual.

🌟 Empowering

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Investments 2 mins read

Rosie Huntington-Whiteley Partners with The Equity Studio for Entrepreneur-led Brands

Exciting news in the world of beauty and lifestyle entrepreneurship as British model and actress Rosie Huntington-Whiteley joins forces with The Equity Studio. Rosie’s investment in The Equity Studio marks a significant step towards supporting and accelerating entrepreneur-led brands in the beauty and lifestyle sectors.

πŸ’° Strategic Investment: Rosie’s partnership with The Equity Studio involves not just financial backing but also strategic advice and resources aimed at empowering entrepreneurs to achieve their full potential. With her industry expertise and passion for innovation, Rosie aims to contribute to the growth and success of emerging brands in the beauty and lifestyle space.

πŸš€ Accelerating Entrepreneurship: The collaboration between Rosie Huntington-Whiteley and The Equity Studio signifies a shared vision of fostering creativity, innovation, and growth within the beauty and lifestyle industries. By opening up capital resources and leveraging their networks, they aim to create a supportive ecosystem

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Brand Ambassador 2 mins read

Ceec Joins Austine and Partners as Brand Ambassador for Luxury Wines and Spirits

Exciting news in the world of luxury wines and spirits as Austine and Partners proudly welcomes the esteemed celebrity Cynthia Nwadiora, fondly known as Ceec, as their newest brand ambassador. Ceec, renowned for her charm, grace, and influence, brings a touch of elegance and sophistication to Austine and Partners’ portfolio of premium offerings.

🌟 Renowned Influence: Ceec’s impressive presence as a reality television personality, particularly in “Big Brother Naija season 3” and “Big Brother Naija All Stars season 8,” has garnered her a dedicated following and immense respect in the entertainment industry. Her partnership with Austine and Partners signifies a collaboration built on mutual dedication to excellence and delivering exceptional experiences to discerning consumers.

πŸ‡ Embodying Luxury: With her talent, elegance, and influence, Ceec embodies the essence of luxury and sophistication that Austine and Partners’ luxury wines and spirits represent. Her distinctive flair and magnetic

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Brand Ambassador 2 mins read

Gabrielle Union Joins Knix as Global Brand Ambassador, Unveiling “Knix for Life” Campaign

Exciting news in the world of intimate apparel as category-defining brand Knix proudly announces actress, producer, and best-selling author Gabrielle Union as their newest Global Brand Ambassador. This partnership marks a significant moment for Knix as they introduce their empowering new campaign and tagline, “Knix for Life.”

🌺 Breaking Barriers, Embracing Authenticity: Knix’s mission to provide products for every age and stage of life aligns perfectly with Gabrielle Union’s commitment to authenticity and breaking down barriers. As Knix’s Global Brand Ambassador, Gabrielle will champion the brand’s message of inclusivity, empowerment, and breaking taboos on important topics within their community.

πŸ’° Thriving Growth Post-Acquisition: Knix’s partnership with Gabrielle Union comes on the heels of their $400M acquisition by Essity in September 2022. The brand has since experienced remarkable growth, surpassing the 3 million customer mark and achieving double-digit profitability. Gabrielle’s

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Brand Ambassador 1 mins read

TUMI Unveils Mun Ka Young as the Face of Asra Handbag Collection

Exciting news from the world of fashion as renowned brand TUMI announces South Korean actress Mun Ka Young as its newest brand ambassador, spearheading the launch of the exquisite Asra handbag collection.

🌸 Elegance Redefined: The Asra collection represents TUMI’s dedication to crafting women’s handbags that effortlessly transition from day to night. With feminine designs and elevated accents, these bags blend functionality with style, catering to the needs of modern women who exude effortless elegance in their busy lives.

πŸ“Έ Captivating Campaign: To showcase the Asra collection, TUMI has partnered with Mun Ka Young in a visually stunning campaign directed by C Prinz and photographed by Bibi Cornejo Borthwick. The campaign captures Mun’s grace and modern allure as she navigates through a timeless, museum-like architectural setting, showcasing the versatility and sophistication of the Asra handbag.

Get ready to be captivated by the elegance and charm of TUMI’s Asra collection, brought to life by the impeccable style and representation of Mun Ka Young. Stay tuned for more from this dynamic

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Campaigns 1 mins read

Fashion Icons Unite: Anna Sui x Marc Jacobs Collaboration Celebrates 40th Anniversary

In a dazzling celebration of style and friendship, renowned American fashion designer Anna Sui has joined forces with Marc Jacobs for a limited-edition varsity jacket and bag collection. This exclusive collaboration marks a milestone moment as Marc Jacobs commemorates its 40th anniversary in the fashion industry.

🎨 Creative Fusion: Anna Sui and Marc Jacobs, longtime friends and visionaries in the fashion world, have seamlessly blended their distinct styles and artistic flair to create a collection that epitomizes elegance, innovation, and timeless charm.

πŸ’Ό Limited-Edition Pieces: The highlight of this collaboration is a stunning varsity jacket and matching bag, meticulously crafted with premium materials and exquisite detailing. Each piece reflects the iconic aesthetics of both designers, showcasing a harmonious blend of classic sophistication and contemporary allure.

🌟 Celebrating Friendship and Fashion: The Anna Sui x Marc Jacobs collaboration not only celebrates four decades of Marc Jacobs’ influence in the fashion world but also exemplifies the power of friendship and

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Campaigns 2 mins read

PrizePicks Teams Up with ‘Suga’ Sean O’Malley in Game-Changing Partnership

PrizePicks, the premier daily fantasy sports platform in North America, has unveiled an exciting multi-year partnership with Bantamweight Champion ‘Suga’ Sean O’Malley, elevating the fan experience to new heights. This collaboration brings together the dynamic world of MMA with the thrill of fantasy sports, promising a fusion of entertainment and engagement like never before.

πŸ‘Š A Champion’s Alliance: Sean O’Malley, renowned for his electrifying performances and unmatched talent in mixed martial arts, joins forces with PrizePicks as a brand ambassador, amplifying the platform’s reach and impact among sports enthusiasts worldwide.

πŸ”₯ Innovative Campaigns: The partnership kicked off with the ‘Less Talk, More Action, More Suga’ campaign, featuring a ‘Pink Out’ takeover of PrizePicks’ Discord channel, exclusive Pink Suga Sean emojis, free entry giveaways, and a risk-free Protected Play during O’Malley’s recent championship match. These initiatives garnered

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Campaigns 2 mins read

Alex Cooper Shines in Skims Bridal Campaign

Skims, known for its innovative and inclusive approach to fashion, has once again hit the mark with its latest bridal campaign featuring soon-to-be bride and “Call Her Daddy” host, Alex Cooper.

πŸ“Έ Captivating Visuals: Shot by renowned photographer Ellen von Unwerth, the campaign captures the essence of Vegas brides from the ’60s, adding a touch of nostalgia and glamour to Skims’ bridal offerings. The brand’s press release describes the collaboration as a seamless blend of modern elegance and timeless allure. Cooper praised the beauty of the Wedding Shop collections, hinting at wearing the pieces during her wedding weekend and honeymoon, adding a personal touch to the campaign.

πŸ‘— New Collection, Timeless Style: The campaign coincides with the launch of Skims’ updated wedding shop, featuring an array of strappy lingerie, luxurious loungewear, comfortable cotton sets, and even men’s styles for the first time. The collection’s versatility and elegance are highlighted, catering to diverse tastes

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