Endorsement Deals

Campaigns 2 mins read

Austin Reaves Unveils New ’17 Rings’ Sneaker Collab with Kicks Crew

As the Los Angeles Lakers gear up for a historic playoff run, Austin Reaves is set to drop his latest signature sneaker collaboration with Kicks Crew, titled ’17 Rings’, celebrating the Lakers’ storied legacy in the NBA.

👟 Signature Rigorer AR1: Following the success of his previous releases, including the sold-out ‘Valentine’s Day’ edition, Reaves continues to make waves with his signature Rigorer AR1 line. The ’17 Rings’ edition pays homage to the Lakers’ unparalleled success in basketball history.

🌟 Limited Edition Design: The ’17 Rings’ sneaker features a Lakers-inspired colorway, blending the iconic yellow and purple hues on a sleek white base. Kicks Crew’s branding is prominently displayed, emphasizing the exclusive partnership for this unique sneaker design.

🏆 Celebrating Lakers Greatness: Every detail of the sneaker reflects the Lakers’ championship legacy. The inside tongue showcases all 17 NBA titles won by the franchise,

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Campaigns 2 mins read

Alia Bhatt Stars in Parle Agro’s Fun-Filled Frooti Campaign

Get ready for a summer filled with “Too much Fun” as Parle Agro, the beverage giant, unveils its latest campaign for Frooti, featuring the effervescent brand ambassador Alia Bhatt. This campaign aims to reignite the thirst for fun among consumers, highlighting the sweet tangy taste of Frooti as the ultimate catalyst for fun-filled moments.

🎬 Playful Ad Films: The heart of the campaign beats with the belief that fun is for everyone, and what better way to experience it than with Frooti’s delightful flavor. Parle Agro’s press release emphasizes that each sip of Frooti is a gateway to moments of joy and excitement.

💃 Seamless Integration of Fun: The campaign includes two playful ad films that beautifully capture how Frooti effortlessly infuses fun into consumers’ lives. These films showcase the simple yet profound idea that Frooti’s sweet tangy taste is synonymous with moments of pure enjoyment.

🍊 Sweet Tangy Delight: With Alia Bhatt leading the charge, the Frooti campaign embodies

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Brand Ambassador 2 mins read

Jayaram and Kalidas Join Goibibo as Brand Ambassadors

Goibibo, known for its innovative approach to travel solutions, has announced the iconic father-son duo Jayaram and Kalidas as its brand ambassadors, marking a significant move in localised brand communication and product curation.

🎬 Digital Film Debut: The announcement coincides with the launch of Goibibo’s first digital film starring Jayaram and Kalidas. The film pays homage to a popular scene from ‘Panchatanthiram,’ showcasing Goibibo’s creativity in recreating iconic movie moments. This strategy echoes the success of the brand’s previous #Goibibo campaign featuring Kareena Kapoor Khan, who joined as the brand ambassador last year.

🌍 Cultural Connections: Leveraging cultural cues and language, the film aims to build a strong connection with audiences in Tamil Nadu and Kerala. By infusing travel contexts with fresh perspectives and relatable storytelling, Goibibo seeks to resonate deeply with its target audience and capture the essence of travel experiences.

🚀 Strengthening Brand

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Brand Ambassador 1 mins read

Ranbir Kapoor Joins Nilkamal Sleep as Brand Ambassador

Nilkamal Sleep, renowned for its innovative approach to sleep solutions, has announced Ranbir Kapoor as its brand ambassador, marking a significant collaboration in the mattress industry.

🛏️ Thoughtfully Designed for You: With a 30-year legacy in the furniture industry, Nilkamal Sleep embodies the philosophy of “Thoughtfully Designed for You.” Ranbir Kapoor’s partnership with Nilkamal Sleep aims to innovate the mattress industry further and provide well-designed sleep solutions for modern customers.

🌟 Versatile Appeal: Ranbir Kapoor’s reputation as a versatile actor aligns perfectly with Nilkamal Sleep’s commitment to meeting diverse sleeping needs through continuous innovation. His influence and appeal will enhance Nilkamal Sleep’s position as a leading provider of high-quality sleep products.

💤 Wide Range of Sleep Solutions: Nilkamal Sleep offers a wide range of sleep solutions, including mattresses, beds, pillows, and accessories, catering to every customer’s

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Brand Ambassador 2 mins read

The Athlete’s Foot Welcomes Flau’jae Johnson as 2024 Brand Ambassador

The Athlete’s Foot (TAF), renowned for its dynamic blend of athletic-inspired lifestyle and streetwear, proudly announces a groundbreaking Name, Image, and Likeness (NIL) partnership with Flau’jae Johnson, an accomplished rapper and standout college basketball player for the LSU Tigers. This partnership inaugurates Flau’jae as TAF’s 2024 Brand Ambassador, marking a significant milestone in TAF’s athlete-brand collaborations.

🎤 Multifaceted Talent: Flau’jae Johnson is not just an athlete but a symbol of resilience, talent, and ambition. Born in Savannah, Georgia, into a legacy of music, she has navigated a path marked by triumph and determination. As a basketball prodigy, Flau’jae has shattered records and earned accolades, including the SEC Freshman of the Year, illustrating her prowess on the court.

🎶 Musical Journey: Off the court, her rap career, inspired by her late father and nurtured through her passion, has seen her shine on national stages, resonating with audiences nationwide. Her

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Brand Ambassador 2 mins read

Michelle Dee: The New Face of Maybelline Philippines

Exciting news in the beauty world as Miss Universe Philippines 2023, Michelle Dee, takes the spotlight as the newest ambassador for Maybelline Philippines, showcasing her influence and style in the brand’s latest campaign.

🌟 Brand Endorsement: Michelle Dee kicked off the month of April with a major endorsement announcement, revealing her partnership with Maybelline Philippines. The Sparkle beauty queen-actress continues to captivate audiences with her charm and beauty, making her an ideal choice for the global cosmetics brand.

💃 Stunning Campaign: Taking to Instagram, Michelle shared a captivating video of her campaign with Maybelline, unveiling the brand’s newest product in style. In the video, Michelle exudes confidence and elegance as she showcases two edgy and futuristic ensembles, perfectly complementing Maybelline’s dynamic and trend-setting image.

🖤 Chic and Futuristic: Michelle’s first look features a sleek all-black ensemble, comprising a stunning tube dress with a daring

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Endorsement Deals 2 mins read

Rita Ora Ventures into Beauty with Typebea: Haircare for All Hair Types

Exciting news in the beauty world as Rita Ora, the renowned singer-songwriter, announces her foray into the celebrity beauty brand arena with Typebea (pronounced “Type B”)—a revolutionary line of “haircare for all hair types.”

🚀 Launch Announcement: Ora took to Instagram on Monday, April 1, to reveal the upcoming launch of Typebea, sparking excitement among fans and beauty enthusiasts alike. The 33-year-old star shared insights about the line in a captivating campaign video, teasing viewers with glimpses of what’s to come.

💁 Hair Health Priority: In the video, Ora humorously addressed the toll her career has taken on her hair, hinting at the challenges faced by many in maintaining healthy, vibrant hair amidst busy schedules. She emphasized Typebea’s focus on hair growth and overall hair health, highlighting the importance of prioritizing hair care in our daily lives.

🌿 Ingredients and Innovation: While specific details about Typebea’s ingredients, packaging, and product

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Brand Ambassador 2 mins read

Kane Kosugi Joins MSI as Brand Ambassador for Notebooks

Exciting news for gaming and action enthusiasts! MSI Computer Japan K.K. has proudly announced that Kane Kosugi, renowned action actor and avid gamer, has been appointed as the brand ambassador for MSI notebooks. This groundbreaking partnership was officially unveiled on Monday, April 1, 2024, dispelling any notions of April Fool’s Day pranks with a genuine commitment to excellence.

🔹 A Perfect Match: Kane Kosugi’s dynamic persona as an action star and passionate gamer aligns seamlessly with the ethos of MSI notebooks. Known for his strong physique and energetic presence, Kane embodies the brand’s concept of delivering powerful performance that exceeds expectations.

💻 Unleashing Power: In the newly released web commercial, viewers are introduced to MSI notebooks that mirror the robustness and reliability of Kane Kosugi himself. These cutting-edge devices are showcased as the ultimate tools for gamers and professionals alike, designed to meet the demands of today’s dynamic digital landscape.

🚀 Elevating Gaming Experience: As the brand ambassador, Kane Kosugi will

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Endorsement Deals 2 mins read

Zenni Optical Collaborates with ‘Outer Banks’ Star Chase Stokes for EyeQLenz

Exciting news for eyewear enthusiasts! Zenni Optical, the renowned online eyewear retailer, has teamed up with Chase Stokes, the charismatic star of the popular series ‘Outer Banks,’ to unveil their groundbreaking EyeQLenz™ – a revolutionary 3-in-1 eye protection lens designed to elevate your eyewear experience.

🔹 Cutting-Edge Eye Protection: EyeQLenz™ sets a new standard in eye protection by offering comprehensive defense against harmful infrared exposure, UV rays, and blue light. This advanced lens technology goes beyond traditional eyewear to safeguard your eyes and promote overall well-being.

🌐 Global Brand Ambassador: Chase Stokes joins forces with Zenni Optical as the global brand ambassador for EyeQLenz™, bringing his star power and style to showcase the versatility and functionality of these innovative lenses.

💫 Stylish and Versatile: In the campaign visuals, Chase is seen rocking a variety of styles from the EyeQLenz™ collection, demonstrating how these lenses seamlessly

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Campaigns 2 mins read

XG Teams Up with Original Tamagotchi for Exciting Collaboration

In a delightful surprise for fans, XG has announced a special collaboration with Original Tamagotchi, marking a nostalgic journey back to childhood memories and adding a fun twist to their creative endeavors. The collaboration was officially revealed on Easter Monday, March 31st, with the release of the “XG × Tamagotchi Collaboration Movie PART1” on XG’s YouTube channel.

🎶 Inspiration from “NEW DNA” Album: The collaboration stems from XG’s 1st Mini Album “NEW DNA,” released in September last year, where each member incorporated Tamagotchis with unique designs into their costumes. This creative fusion sparked the idea for a collaboration with Original Tamagotchi, aligning perfectly with XG’s vibrant and innovative approach to music and fashion.

🌟 Blindfolded Visit and Original Designs: The collaboration took an exciting turn as the XG members were blindfolded and surprised with a visit to Bandai headquarters. During this visit, they embarked on designing their very own Original Tamagotchis,

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Brand Ambassador 2 mins read

Kiara Advani Joins Libas as Brand Ambassador for Spring-Summer Collection

Exciting news from the world of ethnic fashion as Libas, a leading brand in the industry, unveils its Spring-Summer collection with Bollywood sensation Kiara Advani stepping in as the new brand ambassador. The collaboration promises to redefine ethnic wear and set new standards of aspirational fashion for the modern Indian woman.

👗 Celebrating Modern Indian Womanhood: Kiara Advani, known for her vibrant persona and trendsetting style, embodies the essence of the contemporary Indian woman – free-spirited, independent, and evolved. Her partnership with Libas reflects the brand’s commitment to celebrating women and their unique expressions through fashion.

🎥 A Vibrant Brand Film: The brand film featuring Kiara Advani captures the essence of the Spring-Summer collection in a lively and celebratory manner. From playful daytime outfits to dazzling evening ensembles, Kiara showcases the versatility and beauty of ethnic fashion from Libas. The film is a vibrant depiction of self-expression and individual style.

💃 Inspiring

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Film/TV 2 mins read

Storm Reid Joins Forces with KISS Colors & Care

KISS Colors & Care, renowned for its innovative approach to textured hair products, proudly welcomes Emmy-award-winning actress and producer Storm Reid as its latest brand partner. This collaboration is set to illuminate the brand’s dedication to celebrating confidence, diversity, and the art of self-expression through unique hair styling solutions.

🏆 A Perfect Match: Storm Reid, known for her roles that resonate with authenticity and empowerment, aligns perfectly with KISS Colors & Care’s mission. Her influence in the entertainment industry and her advocacy for diversity and individuality make her an ideal face for the brand, which prides itself on catering to the unique needs of textured hair.

🎨 Expressive Hair Solutions: KISS Colors & Care is excited to feature a curated collection that includes its Braiding Gel line, designed for flawless braiding styles, and an array of satin scarves that offer both functionality and fashion. These products underscore the brand’s commitment to providing high-quality, versatile

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Endorsement Deals 2 mins read

Sri Chaitanya Educational Institutions Welcomes Sree Leela as Brand Ambassador

Renowned South Indian actor Sree Leela has been appointed as the brand ambassador for Sri Chaitanya Educational Institutions, announced Academic Director Sushma Sri Boppana in a statement released on Saturday.

🎓 Legacy of Excellence: Sri Chaitanya Educational Institutions boasts a rich history spanning 39 years, during which it has pioneered revolutionary educational methods that have propelled countless students to global success.

🌍 World-Class Education: The institution is renowned for its world-class curriculum, cutting-edge teaching methodologies, and stress-free learning environment, all designed to equip students with the skills and knowledge needed to excel in competitive examinations.

🔍 Focus on Holistic Development: Sushma Sri emphasized Sri Chaitanya’s commitment to holistic development, not only nurturing students’ intellect but also prioritizing their physical well-being. The institution has produced a multitude of professionals across various fields,

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Endorsement Deals 2 mins read

Jeon Somi Ventures into Beauty with GLYF in Partnership with Allure Korea

Renowned singer and performer Jeon Somi has taken a bold step into the beauty industry with the launch of her very own makeup brand, GLYF, in collaboration with Allure Korea.

🎤 From Stage to Beauty: Known for her hit songs and captivating performances, Somi has been diligently working on GLYF since 2023, pouring her creativity and passion into crafting a line of makeup products that embody her unique vision.

💫 Ancient Inspiration, Modern Expression: Drawing inspiration from ancient hieroglyphs, each carrying its own shape and significance, GLYF reflects Somi’s desire to blend timeless concepts with contemporary flair. The brand’s name itself is a testament to this fusion of ancient wisdom and modern aesthetics.

🌟 Freedom and Expression: GLYF’s philosophy centers around empowering individuals to embrace their freedom of choice and express themselves authentically through makeup. Somi’s dedication to promoting inclusivity and diversity shines through in every aspect of the brand’s

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Brand Ambassador 1 mins read

Cleartrip Scores Big with MS Dhoni as Brand Ambassador

The Indian online travel giant, Cleartrip, has pulled off a game-changing move by enlisting the legendary Mahendra Singh Dhoni, former captain of the Indian cricket team, as its newest brand ambassador.

🌍 A Global Travel Icon: Cleartrip’s strategic partnership with Dhoni, known for his exceptional cricketing career and widespread popularity, signals a bold step towards enhancing the brand’s global visibility and appeal.

💼 Charting a New Course: With Cleartrip CEO Ayyappan Rajagopal’s recent teaser campaign generating buzz about a new brand ambassador, the official announcement of Dhoni’s association has sparked excitement and anticipation among fans and industry observers alike.

🚀 Elevating Brand Visibility: Rajagopal’s vision for Cleartrip’s growth trajectory aligns perfectly with Dhoni’s unparalleled influence and credibility, promising to amplify brand recognition and engagement in a competitive market landscape.

🔍 A Winning Partnership:

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Campaigns 2 mins read

Infinix Teams Up with Wahaj Ali for an Exciting Journey with the NOTE 40 Series

Step into a vibrant new chapter as Infinix, a leading name in the world of smartphones, unveils an exhilarating collaboration with the versatile and acclaimed Pakistani actor, Wahaj Ali. This dynamic partnership marks a thrilling new era for both Infinix and Wahaj Ali, promising innovation, creativity, and boundless possibilities.

🌌 A Star in the Making: Wahaj Ali’s journey in Pakistan’s entertainment industry has been nothing short of spectacular. Renowned for his exceptional talent and diverse roles, Wahaj has captivated audiences with his nuanced performances and undeniable charm.

🎭 Versatility Personified: From romantic dramas like “Mujhe Pyaar Hua Tha” to intense thrillers like “Jurm,” Wahaj has showcased his range as an actor, earning accolades and admiration along the way. His debut in Lollywood with “Teri Meri Kahaniyaan” further cemented his status as a rising star in the film industry.

📸 Exclusive Collaboration: Infinix’s partnership with Wahaj Ali for the NOTE 40 series heralds a new era of innovation and creativity.

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Campaigns 2 mins read

STARRY and Lil Durk Team Up for STARRY FIZZ FEST

Get ready to shoot hoops and sparkle with excitement as STARRY® partners with rapper Lil Durk to launch the thrilling STARRY FIZZ FEST, a unique basketball skills competition offering students from Historically Black Colleges and Universities (HBCUs) a chance to win big!

🌠 Refreshing Collaboration: STARRY®, known for its zesty lemon-lime flavor and crisp bite, joins forces with Lil Durk, a passionate basketball enthusiast, to bring a fresh twist to college hoops. This spring, students from Norfolk State University, Hampton University, Jackson State University, and Morgan State University can vie for over $333,000 in scholarships and prizes. The grand prize includes an NIL (Name, Image, Likeness) deal typically reserved for student-athletes, granting the winner an exclusive opportunity to become the face of STARRY® and score an all-expenses-paid trip to Kia NBA Tip-Off!

🏆 Campus Showdown: STARRY FIZZ FEST promises fierce competition and unforgettable moments as students showcase their basketball prowess and vie for the chance to shine on

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Campaigns 2 mins read

LOEWE Unveils “Decades of Confusion” Film Starring Dan Levy & Aubrey Plaza

Prepare for a spellbinding journey through time and style as LOEWE launches its latest film extravaganza, “Decades of Confusion,” featuring the dynamic duo of Dan Levy and Aubrey Plaza.

🔤 The Name Game: LOEWE’s playful exploration of its name takes center stage in “Decades of Confusion,” a whimsical spelling bee that traces the evolving pronunciation and spelling of the iconic brand over the years.

🎥 Star-Studded Cast: Directed by Ally Pankiw and penned by the witty Dan Levy, the film showcases Levy as the perplexed judge of a national spelling bee spanning from 1971 to the present. Enter Aubrey Plaza, who dazzles in multiple roles as quirky contestants representing each era.

👗 Fashion Time Warp: Plaza’s transformation is a feast for the eyes, courtesy of LOEWE’s iconic archive pieces and the creative genius of award-winning hair stylist Michelle Ceglia. From 70s curtain bangs and oversized glasses to 80s Miami glam, Plaza embodies every era with panache.

💃👜

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Campaigns 2 mins read

Lizzo’s Yitty Unveils Debut Swimwear Collection, Embracing Inclusive Sizing from 6X to XS

Summer just got a whole lot sassier with Lizzo‘s highly anticipated swimwear collection from Yitty, set to make waves starting this Monday exclusively on the brand’s website.

🌟 A Celebration of Diversity: As the Grammy-winning artist and cofounder of Yitty, Lizzo brings her signature confidence and inclusivity to the forefront with this groundbreaking swimwear line. Designed with inclusive sizing from 6X to XS, every body can dive into summer with style.

💫 Innovative Design and Comfort: The collection is a testament to Yitty’s commitment to shaping and smoothing technology. Each swimsuit silhouette, ranging from cheeky to full coverage, boasts double-layered tricot compression zones strategically placed in the waist and belly areas for a comfortable yet flattering fit that accentuates curves.

🎨 Vibrant Variety: Dive into a palette of six captivating colors and one eye-catching print, ensuring there’s a swimsuit to suit every taste and mood. Whether you prefer bold and bright hues or subtle and sophisticated

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Endorsement Deals 2 mins read

ATEEZ×SHIBUYA109: A First-Ever Collaboration Delights Fans with Limited Edition Goods and Pop-Up Stores

Excitement fills the air as ATEEZ, the dynamic eight-member boy group from South Korea, partners with Tokyo’s iconic fashion building “SHIBUYA109” for an exclusive Spring Campaign. This groundbreaking collaboration brings ATEEZ’s captivating style to the forefront of the Shibuya and Abeno stores, along with the trendy “MAGNET by SHIBUYA109.”

🌸 Spring Campaign Extravaganza: From April 12th to 25th, fans and fashion enthusiasts can immerse themselves in ATEEZ’s world at the SHIBUYA109 Shibuya and Abeno stores, and from April 12th to 18th at MAGNET by SHIBUYA109. The buildings will be adorned with ATEEZ’s striking visuals, creating a vibrant atmosphere that celebrates music and style.

🎉 Exclusive Merchandise and Pop-Up Stores: As part of the collaboration, a special “NOT OKAY” POPUP STORE will grace the 8th floor of the Shibuya store and the Abeno store, offering a range of SHIBUYA109 limited edition goods. Fans can get their hands on unique merchandise inspired by ATEEZ’s electrifying

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