Endorsement Deals

Campaigns 2 mins read

Lily Collins Partners with Maison Perrier in Inspiring Campaign

Actress Lily Collins, known for her role in “Emily in Paris,” has teamed up with Maison Perrier to headline their latest campaign. Collins shared the exciting collaboration on social media, introducing Maison Perrier as a beacon of inspiring possibilities. She expressed her enthusiasm for the project, highlighting the joy of working with a talented creative team and being directed by the renowned Damien Chazelle.

๐ŸŽฅ Captivating Campaign: The campaign film captures the essence of Maison Perrier’s elegance and allure, showcasing Collins’ grace and charm. Directed by Damien Chazelle, known for his work on acclaimed films like “La La Land,” the campaign promises to be a visual masterpiece that embodies the essence of a French icon.

๐ŸŒน A New Chapter: Lily Collins’ collaboration with Maison Perrier marks a significant milestone for both the actress and the brand. As a global ambassador, Collins brings her distinctive style and charisma to Maison Perrier, ushering in a new chapter of creativity

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Campaigns 2 mins read

Lizzo Unveils Debut Swimwear Collection with Yitty

Grammy-winning artist Lizzo has made a splash in the fashion world with the launch of her first-ever swimwear collection under her shapewear brand, Yitty. The collection brings together Lizzo’s bold style and Yitty’s innovative shapewear technology to create water-friendly and sexy swim silhouettes for all body types.

๐ŸŽถ Empowering Fashion: Known for her empowering lyrics and body-positive messages, Lizzo’s foray into swimwear reflects her commitment to inclusivity and self-expression. The collection is designed to celebrate every curve and embrace individuality, empowering wearers to feel confident and stylish.

๐Ÿ‘™ Revolutionary Designs: Yitty’s bestselling shapewear technology has been seamlessly integrated into the swimwear pieces, offering support, comfort, and a flattering fit. From vibrant prints to sleek solids, the collection features a range of designs that cater to diverse tastes and preferences.

๐Ÿ’ฆ For Every Damn Body: Lizzo’s swimwear collection is a celebration of diversity

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Campaigns 2 mins read

Amelia Gray Fronts Frame’s Summer 2024 Campaign

American fashion brand Frame has announced its collaboration with US model Amelia Gray for their highly anticipated Summer 2024 campaign. Shot by Frame’s founder and Creative Director, Erik Torstensson, the campaign captures the essence of iconic denim and timeless style.

๐Ÿ“ธ Capturing Summer Vibes: The campaign imagery, shared on social media platforms, showcases Amelia Gray in Frame’s signature denim pieces, embodying the laid-back yet sophisticated aesthetic that defines the brand. Torstensson’s lens captures the essence of summer, highlighting the versatility and timeless appeal of Frame’s collections.

๐ŸŒŸ Modeling Excellence: Amelia Gray brings her unique charm and modeling prowess to the campaign, adding a touch of elegance and allure to Frame’s summer lineup. Her collaboration with Frame reflects the brand’s commitment to working with top talents in the fashion industry.

๐Ÿ‘– Iconic Denim: Frame’s Summer 2024 collection promises to deliver iconic denim pieces

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Brand Ambassador 2 mins read

Dabur Introduces Odomos Universal with Kajol as Brand Ambassador

Dabur, a leading name in healthcare and wellness, has made a significant move into the mosquito liquid vaporizer category with the launch of Odomos Universal Mosquito Liquid Vaporizer. To amplify the launch and connect with consumers, Dabur has enlisted Bollywood icon Kajol as the brand ambassador for Odomos Universal. Kajol’s presence adds star power and credibility to the product, enhancing its appeal to a wide audience.

๐Ÿš€ Advanced Mosquito Protection: Odomos Universal promises advanced mosquito protection, providing households with a reliable defense against these pesky insects. The product’s effectiveness and convenience make it a must-have for families seeking a mosquito-free environment.

๐ŸŒฟ Natural and Safe: True to Dabur’s commitment to health and wellness, Odomos Universal features a formulation that is gentle on the skin and safe for use around the home. Its natural ingredients offer a refreshing alternative to traditional mosquito repellents.

๐Ÿ“ข Campaigns on the Horizon: Keep an eye out for exciting campaigns featuring Kajol, set to roll out soon. These campaigns

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New Signings 2 mins read

Emira Dโ€™Spain Joins Forces With UTA for Global Representation

Emira Dโ€™Spain, the renowned model, creator, and beauty influencer known as @XOXOEMIRA, has partnered with UTA for comprehensive representation across all areas of her multifaceted career.

๐Ÿ“ธ Social Media Sensation: With a staggering following of over 1 million fans across social media platforms, Dโ€™Spain has captured the hearts of beauty enthusiasts worldwide. Her engaging content, including beauty insights, routines, and popular “Get Ready With Me” videos, has amassed an impressive 400 million views on TikTok alone.

๐ŸŒ Global Reach: Dโ€™Spainโ€™s influence extends far beyond her digital footprint. As a graduate of NYU with a degree in marketing and communications, she seamlessly blends creativity with strategic prowess, making her a sought-after talent in the digital and beauty spheres.

๐Ÿ’„ Beauty Maven: Dโ€™Spainโ€™s journey to success includes a remarkable rise from marketing intern to Beauty Director at Paper, where she curated and led all beauty-related editorial content across platforms. Her expertise and passion for beauty shine through in her work, inspiring and empowering her audience with every post and video.

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New Signings 2 mins read

Winnie Harlow Joins Forces With WME for Multifaceted Representation

Renowned supermodel and beauty entrepreneur Winnie Harlow has teamed up with WME for comprehensive representation across all areas of her dynamic career.

๐Ÿ‘  Trailblazer in Fashion: Harlow made history as the first model with vitiligo to grace the runway of the Victoriaโ€™s Secret Fashion Show in 2016, paving the way for inclusivity and diversity in the beauty and modeling industries. Her impactful presence has resonated globally, garnering a massive following of over 11 million fans on Instagram and TikTok.

๐ŸŽฌ Versatile Talent: Beyond the runway, Harlow has made her mark as a multifaceted talent. She showcased her expertise as a judge on the acclaimed Prime Video series “Making the Cut,” alongside fashion luminaries Heidi Klum and Tim Gunn. Her insights and vision have added depth to the show’s exploration of cutting-edge fashion design.

๐Ÿ“ธ Iconic Cover Star: Harlow’s striking beauty has graced the covers of prestigious publications such as Vogue, Harperโ€™s Bazaar, Marie Claire, and Elle Magazine, solidifying her status as a fashion icon. Her captivating

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Brand Ambassador 2 mins read

Aaron Judge Joins Prime Energy Drink as Brand Ambassador

The New York Yankees’ powerhouse outfielder Aaron Judge is stepping up to the plate in a whole new way, announcing his partnership with Prime, a premier energy drink brand co-founded by YouTube sensations Logan Paul and KSI. Judge, known for his explosive performances on the baseball diamond, now adds a dynamic energy to Prime’s roster of brand ambassadors, joining NFL star Patrick Mahomes of the Kansas City Chiefs as one of the brand’s key figures.

๐Ÿ”ฅ Domination On and Off the Field: Aaron Judge’s collaboration with Prime highlights his continued dominance, not just in baseball but also in the realm of endorsements and brand partnerships. As a key player for the New York Yankees, Judge brings his winning spirit and high-energy presence to Prime’s lineup.

๐Ÿฅค Energizing Partnership: Prime’s announcement, unveiled via X, featured Judge alongside the brand’s founders, Logan Paul and KSI, all sporting the iconic Yankees pinstripes. This partnership signifies Prime’s commitment to teaming up with top-tier athletes who embody excellence, determination,

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Campaigns 2 mins read

LeBron Jamesโ€™ The Shop Unveils Menโ€™s Grooming Line at Walmart

Get ready to elevate your grooming game with the latest offering from The Shop, the brainchild of NBA icon LeBron James and business partner Maverick Carter. The Shop has partnered with Walmart to introduce a comprehensive menโ€™s grooming line, encompassing skin, hair, and beard care products that promise to redefine your grooming routine.

๐Ÿš€ Digital Campaign Launch: To mark this exciting launch, The Shop has rolled out a dynamic digital campaign titled โ€œBe The Face.โ€ Featuring LeBron James, Maverick Carter, and co-creator Paul Rivera, this campaign captures the essence of confident grooming and invites men everywhere to embrace their best selves.

๐ŸŒฟ Vegan and Cruelty-Free: The new grooming line from The Shop is not just about style; it’s about values too. All seven products in the lineup are vegan and cruelty-free, reflecting The Shop’s commitment to sustainability and ethical practices.

๐Ÿ’ฐ Accessible Luxury: One of the standout features of The Shopโ€™s grooming line is its accessibility.

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Campaigns 2 mins read

Hayley Kiyoko and Taco Bell Spice Up Fashion with Wildfang Coveralls Collab

Get ready to sizzle in style as singer-songwriter Hayley Kiyoko teams up with Taco Bell and Wildfang for an exciting new collaboration. The partnership brings together Taco Bell’s iconic branding and vibrant purple hues with Wildfang’s beloved unisex coveralls, creating a fusion that’s anything but ordinary.

๐ŸŒฎ Bold and Spicy Fashion: The collaboration blends Taco Bell’s signature flair with Wildfang’s utility-chic aesthetic, resulting in a collection that’s as bold and spicy as your favorite taco. The standout feature of these exclusive coveralls? Plenty of pockets, allowing you to ditch your purse or backpack and keep your essentials close at hand.

๐ŸŽต Dream Collaboration: Hayley Kiyoko, known for hits like “Cherry,” is thrilled to be part of this dream collaboration. She highlights the convenience and style of the coveralls, emphasizing how they perfectly align with her on-the-go lifestyle and fashion-forward mindset.

๐ŸŒˆ Celebrating Uniqueness: The Taco Bell

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Campaigns 2 mins read

Kinara Capital Launches Empowering Ad Campaign ‘Aapka Business Chale NonStop with Kinara’ featuring Ravindra Jadeja

Kinara Capital, a leading fintech platform driving extensive financial inclusion for MSMEs, has unveiled its latest advertising and brand campaign titled ‘Aapka Business Chale NonStop with Kinara,’ featuring Indian cricketing all-rounder Ravindra Jadeja as a superhero.

๐ŸŒŸ Superhero for MSMEs: The campaign taps into the universal appeal of superheroes as problem solvers, showcasing Jadeja as a real-life hero addressing the challenges faced by India’s small business owners. These challenges include the need for property collateral, lengthy loan processing times, and gender bias in accessing business loans.

๐Ÿ’ช Overcoming Obstacles with Kinara: Each ad in the campaign spotlights a critical obstacle encountered by MSME entrepreneurs in obtaining business loans. With a touch of superhero flair, Jadeja uses Kinara Capital’s solutions as his superpowers to overcome these obstacles, symbolized by the Kinara brand mark, and ultimately saving the day for the business owners.

๐ŸŒฑ Empowering Growth:

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Endorsement Deals 2 mins read

Mira Kapoor Joins Forces with Schwarzkopf Professional for Clean Beauty

Mira Kapoor, a passionate advocate for sustainable living, has teamed up with Schwarzkopf Professional to endorse their latest line of clean beauty hair care products. As the face of Schwarzkopf Professional’s revamped BC Bonacure line, Kapoor brings her enthusiasm for eco-friendly solutions to the forefront.

๐ŸŒฑ Revolutionary Clean Beauty: Schwarzkopf Professional’s new BC Bonacure line sets a new standard in clean beauty with its innovative Vegan Keratin and Clean advanced technology. This groundbreaking formula not only promotes healthier hair but also restores its natural vitality, setting a new benchmark for eco-conscious beauty solutions.

๐Ÿ’โ€โ™€๏ธ Mira Kapoor’s Picks: Kapoor’s favorites from the BC Bonacure range include the Sealed Ends+ for heat protection, shielding her hair from styling heat damage while maintaining a healthy appearance. She also swears by the pH4.5 Color Freeze formula, ensuring vibrant hair color and optimal pH balance for long-lasting beauty.

๐ŸŒŸ Promoting Sustainable

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Campaigns 2 mins read

Cortnee Vine Joins Forces with Aussie Luggage Brand Strand

Cortnee Vine, the dynamic winger for Sydney FC and a key player in the Australian women’s national soccer team, the Matildas, has stepped into a significant new role. She’s now proudly serving as an ambassador for the esteemed Aussie luggage brand, Strand. This collaboration sees Vine contributing her star power to Strand’s latest campaign, “By Her Side.”

๐Ÿ‘œ Empowering Women’s Stories: The “By Her Side” campaign is a celebration of remarkable women and their achievements. Cortnee Vine joins forces with four other boundary-breaking ambassadors: Nadine Bush, an age-positive ambassador and model; Emma Kate Boyd, a model and young arts ambassador; Sam Harris, a First Nations model and spokesperson; and Helena Vestergaard, a model and entrepreneur. Together, they embody the essence of empowerment and resilience.

๐ŸŒŸ Honoring Motherhood: Strand’s “By Her Side” campaign is especially meaningful as it coincides with Mother’s Day celebrations. The campaign shines a spotlight on the diverse stories of Strand’s muses, mentors, and mothers, celebrating their strength, wisdom, and contributions to society.

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Endorsement Deals 2 mins read

Victoria Beckham and Mango Unveil Stylish Collaboration

Renowned British fashion icon Victoria Beckham has joined forces with Mango for an exciting new collaboration set to captivate fashion enthusiasts worldwide. The highly anticipated collection is scheduled to drop on April 23, showcasing a stunning range of slipdresses, knitwear, and accessories that blend Beckham’s signature style with Mango’s contemporary flair.

๐Ÿ›๏ธ Chic and Versatile Pieces: The collection features a versatile range of garments and accessories, designed to appeal to a diverse audience with a keen eye for timeless yet contemporary fashion. From chic slipdresses perfect for any occasion to cozy knitwear pieces, the collaboration promises something for every style preference.

๐ŸŒบ Attention to Detail and Savoir-faire: Beckham lauded the Mango team’s exceptional level of execution, attention to detail, and savoir-faire in bringing the collection to life. The result is a meticulously crafted lineup that showcases the best of both brands’ aesthetics and craftsmanship.

๐Ÿ‘  Elevating

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Campaigns 1 mins read

Alix Earle Joins Forces with K18 for Game-Changing Dry Shampoo

American TikTok sensation Alix Earle is making waves in the beauty world with her partnership with K18, the revolutionary haircare brand. The focus of their collaboration? K18’s groundbreaking new dry shampoo, set to redefine haircare routines everywhere.

๐ŸŒธ Fresh and Revitalized Hair: With K18’s dry shampoo, users can enjoy refreshed and revitalized hair without the need for frequent washes. The formula not only eliminates odors but also absorbs excess oil, leaving hair looking and feeling fresh and voluminous.

๐ŸŽฅ Exciting Campaign: The collaboration between Alix Earle and K18 is set to captivate audiences across social media platforms and beyond. Expect captivating visuals, engaging content, and testimonials showcasing the transformative power of K18’s dry shampoo.

๐Ÿ’†โ€โ™€๏ธ Empowering Haircare Solutions: Earle’s partnership with K18 highlights the brand’s commitment to empowering individuals with innovative and effective haircare solutions. The dry shampoo’s advanced technology

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Campaigns 2 mins read

Kate Moss and Jourdan Dunn Shine in Charlotte Tilbury’s New Campaign

Fashion icons Kate Moss and Jourdan Dunn are teaming up with beauty powerhouse Charlotte Tilbury in an electrifying new campaign. The focus? Tilbury’s latest sensation, the Pillow Talk Big Lip Plumpgasm lipglossโ€”a must-have for every makeup enthusiast.

๐Ÿ’‹ Beauty Icons Unite: Moss and Dunn, renowned for their timeless elegance and effortless style, bring a touch of glamour to Tilbury’s campaign. With their stunning looks and captivating presence, they embody the essence of Pillow Talkโ€”a shade that has become synonymous with Tilbury’s signature allure. Moss’s longstanding association with Pillow Talk adds a personal touch to the campaign, showcasing the enduring appeal of this iconic lip color.

๐ŸŽฅ Captivating Campaign: The campaign, set to dazzle across various media platforms, captures the essence of Pillow Talk Big Lip Plumpgasm in all its glory. From captivating TV commercials to stunning print ads and engaging digital content,

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Brand Ambassador 2 mins read

Jason Momoa Takes on Nuii Ice Cream Campaign

Exciting news in the world of ice cream as global brand Nuii announces the charismatic Jason Momoa as its newest brand ambassador. Known for his roles in Game of Thrones and Dune, Momoa brings his adventurous spirit to Nuii’s latest campaign, amplifying the message of “Choose your next adventure” across various media platforms.

๐ŸŒŠ A Tempting Adventure: In the captivating campaign, Momoa invites viewers to embark on a flavorful journey with Nuii’s delectable Australian Macadamia and Salted Caramel ice cream. As he strolls along the beach, indulging in the creamy treat, Momoa tantalizingly asks, “Are you hungry for adventure?”โ€”a question that resonates with the brand’s ethos of savoring life’s moments to the fullest.

๐ŸŒ Expanding Horizons: Nuii’s collaboration with Jason Momoa aims to expand its presence across Europe and the Balkans, leveraging the actor’s global appeal and adventurous persona. The campaign will be showcased through captivating TV commercials, eye-catching

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Campaigns 2 mins read

Amaze Launches ‘Hamesha #ReadyToPerform’ Campaign with Virat Kohli

Amaze, a leading energy solutions brand in India, has unveiled its inspiring new brand campaign titled ‘Hamesha #ReadyToPerform’ in Lucknow, featuring none other than cricket superstar Virat Kohli. This campaign marks a significant step in Amaze’s commitment to providing reliable energy solutions and encouraging individuals to be prepared to achieve their goals.

๐Ÿ”‹ Reliable Energy Solutions: Amaze’s dedication to delivering dependable energy solutions is at the core of the ‘Hamesha #ReadyToPerform’ campaign. By showcasing the reliability and efficiency of Amaze’s inverter batteries, the campaign aims to empower consumers to pursue their aspirations with confidence, knowing they have a trusted energy partner by their side.

๐Ÿ Virat Kohli’s Dedication: The campaign’s thematic and product film featuring Virat Kohli emphasizes the theme of readiness and peak performance. Kohli’s relentless commitment to improving his performance daily mirrors Amaze’s ethos of innovation and

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Campaigns 2 mins read

Mariska Hargitay Joins Forces with Hugimals for a Heartfelt Cause

Mariska Hargitay, renowned for her iconic role as Olivia Benson in ‘Law & Order: Special Victims Unit,’ has teamed up with Hugimals, a stress-relieving stuffed animal brand, for a cause close to her heart.

๐Ÿ‘ฉโ€โš–๏ธ Empowering Women: With over 25 years of portraying the fearless detective Olivia Benson, Hargitay has embodied strength, resilience, and compassion on screen. Her real-life dedication to supporting survivors of sexual assault, domestic violence, and child abuse through the Joyful Heart Foundation showcases her commitment to empowering women and advocating for change.

๐Ÿป Stress Relief and Comfort: Hugimals’ innovative approach to stress relief through comforting stuffed animals resonates deeply with Hargitay’s mission. The partnership aims to raise awareness about the healing power of companionship and provide support to those in need, especially survivors of trauma.

๐Ÿ’– A Heartfelt Collaboration: Mariska Hargitay’s involvement with Hugimals is more than just

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Brand Ambassador 2 mins read

Nayanthara Joins KLM Axiva Finvest as Brand Ambassador for Expansion

Celebrated South Indian superstar Nayanthara has been appointed as the brand ambassador for KLM Axiva Finvest, a leading non-banking financial company in India. This strategic partnership marks a significant step in KLM Axiva Finvest’s expansion efforts, leveraging Nayanthara’s widespread popularity and iconic status to drive nationwide branding initiatives.

๐ŸŒ Strategic Partnership: The collaboration between Nayanthara and KLM Axiva Finvest underscores the company’s commitment to strategic growth and market penetration. Nayanthara’s influence and reach across diverse demographics align perfectly with KLM Axiva Finvest’s vision of reaching new heights in the financial sector.

๐ŸŽฅ Iconic Representation: T.P. Srinivasan, Chairman of KLM Axiva Finvest, lauded Nayanthara’s unparalleled contribution to the Indian film industry and her immense stature as a cultural icon. He emphasized that Nayanthara’s association with KLM Axiva Finvest symbolizes a blend of trust, reliability, and ambition, reflecting the company’s values and aspirations.

๐Ÿ“ˆ Ambitious Expansion Plans: With Nayanthara on board as the brand

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Brand Ambassador 2 mins read

Asian Paints Unveils Virat Kohli as Brand Ambassador for Neo Bharat Latex Paint

Asian Paints, a pioneering name in the paint and dรฉcor industry, has revealed cricketing legend Virat Kohli as the face of its highly anticipated new launch – Neo Bharat Latex Paint.

๐Ÿ–Œ๏ธ Revolutionary Paint: Neo Bharat Latex Paint represents a groundbreaking leap in the paint category. Equipped with cutting-edge polymer technology, this paint promises a superior finish, enhanced coverage, and superior washability. It embodies the spirit of progress and innovation, echoing the aspirations of millions of Indians striving for a better life.

๐ŸŒˆ Colours of Progress: With the tagline “Colours of Progress,” Neo Bharat Latex Paint celebrates the relentless pursuit of excellence and improvement. Asian Paints aims to democratize the paint industry further by offering high-quality solutions accessible to all, thereby transforming homes and spaces across the country.

๐Ÿ Virat Kohli – The Perfect Choice: In selecting Virat Kohli as the brand ambassador, Asian Paints has chosen a symbol of

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