Endorsement Deals

Campaigns 2 mins read

Robert Pattinson Captivates in Dior’s Spring 2024 Icons Campaign

Dior, the epitome of French luxury and elegance, unveils its mesmerizing new campaign for Spring 2024, showcasing the iconic Dior Icons capsule collection. Leading the charge is none other than Hollywood heartthrob Robert Pattinson, returning as the face of Dior under the creative direction of menswear maestro Kim Jones. Shot by acclaimed British photographer and director Alasdair McLellan, the campaign captures Pattinson’s magnetic presence and Dior’s timeless allure.

🌸 A Vision of Spring: Kim Jones’ vision for Spring 2024 brings a refreshing breeze of sophistication and style to Dior’s iconic aesthetic. The collection merges impeccable tailoring with a touch of relaxed elegance, epitomized by Pattinson’s effortless charm and debonair persona.

📸 Captivating Imagery: In the campaign, Pattinson dons two distinct looks that embody the essence of Dior’s Spring 2024 collection. The first ensemble showcases the discreet luxury of Dior in a palette of serene beige tones. Layering a chic cardigan over a

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Brand Ambassador 2 mins read

IU Shines Bright as Estée Lauder’s Newest Global Brand Ambassador

Estée Lauder, the iconic beauty brand renowned for its timeless elegance and innovation, has exciting news to share—Korean sensation IU has officially joined as its latest Global Brand Ambassador. This partnership marks a significant milestone as IU becomes Estée Lauder’s first-ever Korean Global Brand Ambassador, adding her star power and charm to the brand’s esteemed lineup of ambassadors.

🌏 A Global Star: IU, celebrated for her multifaceted talent as a singer, songwriter, and actress, has captured the hearts of fans worldwide with her captivating performances and artistic versatility. With a string of chart-topping hits and acclaimed roles in film and television, IU’s global appeal makes her a perfect fit for Estée Lauder’s international reach.

🎶 Campaigns to Remember: As Estée Lauder’s Global Brand Ambassador, IU will be front and center in campaigns for the brand’s hero franchises, including the iconic Advanced Night Repair and Double Wear collections. Her captivating presence and effortless

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Brand Ambassador 2 mins read

Merab ‘The Machine’ Dvalishvili Takes Flight as Aviator’s Newest Brand Ambassador

Spribe, the powerhouse behind the world’s leading crash game, is thrilled to welcome Merab ‘The Machine’ Dvalishvili as the newest brand ambassador for Aviator. With over twelve million monthly players, Aviator continues to soar in popularity, and Dvalishvili’s appointment adds an exciting dimension to the game’s dynamic presence.

🌍 Global MMA Sensation: Hailing from Tbilisi, Georgia, Merab ‘The Machine’ Dvalishvili has captured the hearts of fans worldwide as a top contender in the UFC bantamweight division. Known for his relentless fighting style and tenacity, Dvalishvili embodies the spirit of Aviator—a game that thrives on excitement and high-stakes action.

👊 From Tbilisi to the Octagon: Dvalishvili’s journey to becoming a professional MMA fighter took him from his hometown to the United States, where he trained under the tutelage of renowned coaches Roy Longo and Matt Serra. His dedication and skill have propelled him to the top ranks of the UFC, earning him a massive following and respect in the fighting community.

🔥 Elevating the Aviator Experience: As Aviator’s brand ambassador, Dvalishvili’s

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Campaigns 2 mins read

Jessie J Joins Forces with Dove to Champion Real Beauty Against AI Threat

Award-winning singer-songwriter Jessie J has teamed up with Dove to amplify the message of real beauty and combat the growing threat of AI-generated beauty standards. This collaboration marks Dove‘s 20th anniversary of its iconic ‘Campaign For Real Beauty,’ reaffirming its commitment to showcasing the diversity and authenticity of ‘real women’ in its advertising.

👩‍🦱 Embracing Authenticity: Dove’s enduring pledge to celebrate real beauty resonates strongly as AI-generated campaigns increasingly distort beauty standards. Jessie J’s partnership with Dove underscores the brand’s dedication to portraying genuine beauty, free from digital alterations and unrealistic ideals.

🚫 Taking a Stand Against AI: In a digital era where AI-generated content is prevalent, Dove stands firm in its decision to never use such technology to represent women in its advertising. This bold stance emphasizes Dove’s belief in the power of authenticity and inclusivity in shaping beauty narratives.

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Campaigns 2 mins read

Ganni x Paloma Elsesser: Embrace the Season of Transitional Dressing

Fashion enthusiasts, rejoice! The iconic fashion house Ganni is taking the style world by storm with its latest collaboration with the stunning Paloma Elsesser. Set to launch on April 17, this partnership promises to redefine transitional dressing with a collection that seamlessly blends Ganni’s cool-girl aesthetic with Paloma’s undeniable charm.

🌼 Spring-Ready Chic: As the fashion world transitions into a new season, Ganni and Paloma Elsesser bring you a collection that embodies effortless style and versatility. From chic knit pants to sleeveless midis adorned with hoods, each piece is designed to elevate your wardrobe for the warmer days ahead.

🦋 Signature Details: Discover the allure of Ganni’s signature butterfly logo intricately woven into each garment. This collaboration celebrates the brand’s iconic symbol, adding a touch of whimsy and charm to every outfit.

💃 Inclusive Sizing: Embracing diversity and inclusivity, the Ganni x Paloma Elsesser collection is available in EU sizes

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Campaigns 2 mins read

Georgina Rodríguez Embarks on a Luxurious Journey with Lily and Bean

Luxury meets style as influencer and model Georgina Rodríguez ventures into the world of high-end travel accessories with Lily and Bean. The 30-year-old, renowned for her relationship with football icon Cristiano Ronaldo, has sealed a lucrative deal with the prestigious British brand, known for its exquisite range of personalized luggage, totes, clutch bags, and more.

💼 Elevating Travel in Style: Georgina Rodríguez’s collaboration with Lily and Bean epitomizes the essence of luxury travel. The brand’s bespoke offerings, tailored to perfection, promise to redefine the travel experience with elegance and sophistication.

👜 Personalized Elegance: Lily and Bean’s signature touch of personalization adds a unique flair to every accessory. From custom-designed suitcases to chic clutch bags, each piece reflects Georgina’s impeccable taste and the brand’s commitment to luxury craftsmanship.

🚗 Backdrop of Opulence: Capturing the essence of the partnership, Georgina posed

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Campaigns 2 mins read

Julia Fox Unleashes Her Inner Goddess with Awe Inspired Jewelry Collaboration

Prepare to be enchanted as actress and author Julia Fox joins forces with Awe Inspired Jewelry for a dazzling collaboration that celebrates empowerment and mythic allure. In a captivating campaign, Fox embodies the essence of the Lilith Collection, a jewelry line that exudes strength, freedom, and the timeless allure of mythical storytelling.

👑 Embracing Divine Femininity: Julia Fox’s partnership with Awe Inspired Jewelry marks a celebration of divine femininity and self-expression. The Lilith Collection draws inspiration from the ancient narrative of Lilith, a figure steeped in mythology for her defiance and unapologetic embrace of her own identity.

💍 Symbolism and Liberation: Through intricate designs and symbolic motifs, the Lilith Collection represents a journey of liberation and self-discovery. Each piece speaks volumes, echoing themes of empowerment, bodily autonomy, and the embrace of one’s true nature.

🐍 Serpentine Elegance: The campaign showcases Fox adorned in stunning rings, bracelets,

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Campaigns 2 mins read

Gigi Hadid shines in Miu Miu’s Latest Campaign

Exciting news from the world of fashion as American model Gigi Hadid takes center stage in Miu Miu‘s captivating new campaign. Shot by the renowned American fashion photographer Steven Meisel, this collaboration brings together iconic style and artistic vision in a celebration of luxury and elegance.

👸 Iconic Ambassador: Gigi Hadid, renowned for her striking presence on runways and in fashion editorials, embodies the essence of Miu Miu’s signature matelassé in this latest campaign. As the face of the brand, she exudes confidence, sophistication, and a timeless sense of style.

📸 Captured by Steven Meisel: The campaign, expertly lensed by legendary photographer Steven Meisel, showcases the allure of Miu Miu’s signature matelassé in all its glory. Each image reflects Meisel’s unique perspective and artistic flair, creating a visual narrative that resonates with elegance and allure.

👜 The Wander Bag: Miu Miu’s new campaign spotlights the iconic Wander bag, a symbol of luxury and

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Campaigns 2 mins read

Lili Reinhart teams up with Lancel for Spring 2024

Exciting news from the world of fashion as American actress and Lancel ambassador Lili Reinhart steps into the spotlight for the French fashion house’s captivating spring 2024 campaign. Shot by the renowned German photographer Ellen von Unwerth, this collaboration brings a touch of elegance and allure to the forefront of high fashion.

👸 Ambassador of Style: Lili Reinhart, known for her captivating performances on screen, brings her signature charm and sophistication to Lancel as the brand’s esteemed ambassador. With her innate sense of style and grace, she embodies the spirit of Lancel’s luxury and craftsmanship.

📸 Captured by Ellen von Unwerth: The spring 2024 campaign, expertly lensed by veteran photographer Ellen von Unwerth, promises a visual feast of beauty and artistry. From the iconic Origami bag to the latest creations from Lancel’s spring collection, each shot captures the essence of timeless elegance.

🌺 A Celebration of Spring: As the seasons change, Lili Reinhart’s

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Campaigns 2 mins read

Taeyong and Kevin Abstract for Loewe

Exciting news from the world of fashion as NCT’s renowned singer and Loewe ambassador, Taeyong, joins forces with notable personalities including Kevin Abstract and 070 Shake in the brand’s latest campaign. Captured through the lens of New York-based photographer Gray Sorrenti⁣, this collaboration brings a fresh and dynamic energy to the forefront of luxury fashion.

🎶 Global Ambassadors Unite: Taeyong, known for his charismatic presence both on and off stage, shines as Loewe’s Global Brand Ambassador in the Paula’s Ibiza 2024 campaign. Alongside him, the campaign features the creative prowess of Kevin Abstract and the unique style of 070 Shake, creating a captivating synergy that embodies the essence of Loewe.

📸 Visual Delights: The campaign, skillfully captured by Gray Sorrenti, promises visual delights that showcase the intersection of art, fashion, and individuality.

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Brand Ambassador 2 mins read

Darren Watkins Jr Named Prime Hydration Ambassador

Exciting news in the gaming and social media world as American gamer and YouTuber Darren Watkins Jr joins forces with Prime Hydration, the viral drinks brand founded by KSI and Logan Paul, as their newest brand ambassador. Watkins Jr took to Instagram to share the thrilling collaboration, posting ‘PRIME #ishowprime.’

🎮 Gaming Influence: Darren Watkins Jr, known for his captivating gaming content and influential presence on platforms like YouTube, Twitch, and Instagram, brings a unique perspective and reach to the partnership with Prime Hydration. As a prominent figure in the gaming community, his endorsement amplifies Prime Hydration’s presence among gaming enthusiasts.

🥤 Viral Drinks Brand: Prime Hydration, co-founded by renowned personalities KSI and Logan Paul, has gained immense popularity for its innovative and refreshing drink offerings. With Watkins Jr onboard as an ambassador, Prime Hydration aims to further connect with its audience, especially within the gaming and online content creation spheres.

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Campaigns 2 mins read

Forever New Unveils SS24 Collection with Pooja Hegde

Exciting news for fashion enthusiasts as Forever New, the epitome of grace and elegance, launches its exclusive SS24 Collection, “Another Day in Paradise,” with brand ambassador Pooja Hegde. The collection’s core color, Porcelain (White), serves as a timeless backdrop, highlighting the vibrant colors and playful prints that define this season’s aesthetic.

👗 Fashion Forward: Forever New’s SS24 Collection showcases Pooja Hegde’s Campaign Styles, blending fashion-forward designs with the essence of the season. From ocean-inspired blue ruffle dresses to bold floral sheaths capturing the essence of summer blooms, each garment reflects elegance and sophistication.

🎨 Celebration of Color: Embracing luxurious fabrics and a celebration of color, the Pooja Hegde Collection promises to elevate every wardrobe. The collection’s vibrant hues and intricate designs embody the spirit of summer, making it a must-have for fashion-conscious individuals.

🛍️ Available Now: Discover

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Campaigns 2 mins read

RECOVER 180 Partners with NBA Star Austin Reaves

Exciting news from the sports world as RECOVER 180™ proudly announces its partnership with Los Angeles Lakers shooting guard and rising NBA star, Austin Reaves. This collaboration marks a significant step forward for both brands, aiming to elevate athletic performance and recovery to new heights.

🌟 Elite Collaboration: The partnership between RECOVER 180™ and Austin Reaves, known for his dynamic play and strong presence on the court, brings together two forces dedicated to excellence in sports performance. RECOVER 180’s commitment to providing athletes with premium hydration and recovery solutions aligns perfectly with Reaves’ pursuit of peak physical condition.

🏀 Performance Enhancement: RECOVER 180™, renowned for its all-organic sports drink formula, offers a scientifically proven blend of electrolytes, vitamins, and antioxidants essential for replenishing nutrients and supporting rapid recovery. By working closely with Reaves, RECOVER 180™ aims to enhance his physical well-being and optimize his performance

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Campaigns 2 mins read

John Cena and Hefty: A Winning Team in the New Ultra Strong Campaign

Joining forces for the eighth consecutive year, professional wrestler and Hollywood star John Cena is back as the face of Hefty® in the brand’s latest Ultra Strong™ trash bag campaign, launching with a bang today. Crafted by the creative minds at DDB Chicago, this multimedia extravaganza puts Cena’s charm and humor front and center while showcasing the unparalleled strength and durability of Hefty® Ultra Strong™ trash bags.

🦝 The Ultimate Trash Rivalry Unfolds: In the campaign’s flagship spot titled “The Face Off,” Cena finds himself in a hilarious battle of wills against a mischievous raccoon, embodying the everyday challenges consumers face when dealing with stubborn trash situations. With Cena’s encouragement and a touch of comedic flair, our hero triumphs over the persistent raccoon, proving the unbeatable strength of Hefty® bags.

🌐 An Integrated Advertising Spectacle: The campaign unfolds across multiple platforms throughout the year, ensuring maximum impact and engagement with audiences worldwide.

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Sports 2 mins read

Justin Gaethje Joins Forces with PrizePicks in Dynamic Partnership

PrizePicks, North America’s premier daily fantasy sports operator, has proudly announced the exclusive signing of MMA powerhouse Justin Gaethje as its newest brand ambassador. The collaboration promises to bring a thrilling fusion of interactive experiences to PrizePicks players and MMA aficionados, amplifying the excitement surrounding Gaethje’s upcoming lightweight bout in Las Vegas and throughout the entire fighting season.

🥊 A Dynamic Partnership Unveiled: With MMA rapidly gaining traction among PrizePicks members, Gaethje’s involvement is poised to enhance engagement and captivate audiences with innovative experiences tailored to MMA fans’ preferences.

🏆 Elevating Fan Engagement: Gaethje’s magnetic personality and unrivaled talent make him an ideal addition to the PrizePicks family, offering fans an immersive and interactive platform to engage with their favorite sport and athlete. By integrating PrizePicks into Gaethje’s popular YouTube content and leveraging his extensive social media following, the

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Campaigns 2 mins read

Slice and Kiara Advani Celebrate Mango Indulgence in Summer Campaign

Slice® and Bollywood sensation Kiara Advani have joined forces for the ‘Ras Aisa Ki Bas Na Chalega’ campaign, igniting the passion for mango indulgence as the ultimate summer treat. The campaign aims to elevate Slice®’s status as the go-to choice for mango lovers, inviting consumers to relish the unmatched joy of biting into a luscious mango and embarking on a delightful journey of mango bliss.

🌟 Mango Magic Unleashed: The brand film for Slice®’s campaign captures the enchanting allure of mangoes, with Kiara Advani mesmerized by a Slice® bottle that magically transforms a picture of a mango into a real one. This captivating moment symbolizes the irresistible mango flavor that Slice® embodies, leaving viewers enchanted and craving for more.

🍹 Unapologetic Indulgence: Kiara Advani’s portrayal of the mango experience in the Slice® campaign celebrates the unapologetic joy of indulging in a juicy mango. The campaign encourages consumers to embrace the messy, real mango experience, declaring ‘Ras Aisa

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Campaigns 2 mins read

Grace Elizabeth Shines in Michael Kors’ US Mother’s Day Campaign

Renowned American model Grace Elizabeth is gracing the spotlight in Michael Kors‘ latest US Mother’s Day Campaign, capturing the essence of modern multitasking with effortless style. The campaign, expertly lensed by acclaimed American photographer Cass Bird, celebrates the art of balancing life’s demands while exuding confidence, calmness, and coolness.

💐 Empowering Multitaskers: Michael Kors’ US Mother’s Day Campaign pays tribute to the masters of multitasking, recognizing the incredible women who effortlessly navigate their roles with grace and poise. Grace Elizabeth embodies this spirit, showcasing Michael Kors’ clothing and accessories designed to complement the busy yet stylish lifestyles of modern women.

📸 Captivating Visuals: Cass Bird’s masterful photography brings the campaign to life, capturing moments of empowerment, beauty, and versatility. Grace Elizabeth effortlessly embodies the Michael Kors woman, effortlessly transitioning from professional to casual looks that resonate

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Campaigns 2 mins read

Jake Gyllenhaal Takes Center Stage in Prada’s Latest Campaign

Iconic actor Jake Gyllenhaal, known for his captivating performances on screen, has stepped into the world of high fashion with Prada‘s latest campaign. The campaign, featuring Gyllenhaal in a three-part documentary series, celebrates the launch of Prada’s Luna Rossa Ocean Le Parfum and showcases the brand’s commitment to innovation and excellence.

🚤 Sailing Into Style: In a visually stunning collaboration, Jake Gyllenhaal is seen sailing aboard Prada’s impressive Luna Rossa boat, which serves as the perfect backdrop for the launch of Luna Rossa Ocean Le Parfum. The campaign captures the essence of adventure, sophistication, and the thrill of exploring new horizons.

🌌 A Fusion of Art and Innovation: Prada’s collaboration with Jake Gyllenhaal highlights the brand’s ability to seamlessly blend artistry and innovation. The Luna Rossa Ocean Le Parfum embodies the spirit of exploration and the allure of the open sea, making it a captivating addition to Prada’s fragrance collection.

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Campaigns 2 mins read

Hennessy Teams Up with Teyana Taylor and Damson Idris for Exciting New Campaign

Hennessy, the iconic cognac brand, has unveiled its latest campaign ‘Made for more,’ starring the dynamic duo of Teyana Taylor and Damson Idris. This bold move showcases Hennessy’s commitment to engaging with millennial audiences and highlighting the versatility of their renowned drink.

🌟 Modern Icons Unite: Teyana Taylor, known for her multi-talented artistry in music, dance, and fashion, joins forces with Damson Idris, a rising star in the acting world. Together, they embody the spirit of Hennessy’s ‘Made for more’ campaign, celebrating ambition, creativity, and the pursuit of excellence.

🥃 Elevating the Experience: Julie Nollet, Hennessy’s Global Chief Marketing Officer, emphasized the brand’s unique position in the spirits industry. Hennessy is not just a drink; it’s a symbol of luxury, craftsmanship, and heritage. The campaign showcases Hennessy’s wide range of age and blend selections, appealing

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Campaigns 2 mins read

Lynx Teams Up with Lil Baby for Epic Fragrances Campaign

Lynx, the go-to brand for male toiletries, has joined forces with American rap sensation Lil Baby for a groundbreaking ad campaign showcasing their new ‘fine fragrance’ collection. With a £15 million investment and a star-studded collaboration, Lynx aims to capture the attention of young men across the UK.

🚀 Big-League Collaboration: Partnering with Lil Baby, one of the hottest names in music, Lynx is making waves with its latest campaign. The Unilever-owned brand is banking on Lil Baby’s massive popularity to elevate their new fragrance line to new heights.

🎬 Blockbuster Campaign: Developed by the creative minds at the Martin Agency, the campaign is a visual feast set to the beats of Lil Baby’s chart-topping hit ‘Drip Too Hard’. The 30-second spot combines anime, gaming, music, and modern art elements, creating a captivating experience for viewers.

💨 Fresh Scents, Fresh Vibes: Lynx’s new ‘fine fragrance’ collection promises an invigorating and sophisticated

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