Endorsement Deals

Campaigns 2 mins read

Vaani Kapoor Glows in Streax Professional’s New Digital Ad for Argan Secrets Hair Colour

Streax Professional, a brand under the Hygienic Research Institute, has unveiled a captivating new digital advertisement for their Argan Secrets Hair Colour line, featuring Bollywood actress and brand ambassador Vaani Kapoor. Alongside technical ambassador and salon expert Vipul Chudasama, the ad guides consumers through the luxurious benefits of using Argan Secrets for achieving mirror-shine nourished hair.

🎬 A Salon Experience Brought to Life: Set in a chic salon environment, the ad showcases Vaani Kapoor entrusting her hair’s shine to the skilled hands of professionals. The narrative follows her conversation with Vipul Chudasama, who recommends Streax Professional’s Argan Secrets Hair Colour for its exceptional shine and nourishment. This sequence not only highlights the product’s features but also sets an aspirational standard for viewers seeking salon-quality results.

🌿 Enriched with Natural Oils: Argan Secrets Hair Colour is enhanced with the goodness of Argan and Walnut Oils, promising not just vibrant

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Campaigns 2 mins read

Pizza Hut and TikTok Sensation Keith Lee Cook Up a Special Collaboration with the FamiLEE Community Pizza

Pizza Hut has joined forces with Keith Lee, TikTok’s beloved food critic and social media sensation, to introduce a unique culinary creation—the FamiLEE Community Pizza. Crafted by Lee, who has captivated more than 16 million followers with his engaging reviews and was named a Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality, this collaboration is rooted in family values and community spirit.

🍕 A Taste of Tradition: The FamiLEE Community Pizza is a testament to simple yet profound flavors, featuring a rich blend of pepperoni and bacon on a classic hand-crust. This pizza is designed to appeal to all ages and preferences, making it a perfect addition to family dinners and gatherings.

🌐 More Than Just a Meal: Beyond offering a delicious new pizza option, the partnership between Keith Lee and Pizza Hut serves a greater purpose. In line with Lee’s commitment to giving back, the launch of the pizza is accompanied by a generous donation of $50,000 to Southfield ANT and Oak Hills High School—the alma

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Campaigns 2 mins read

Lady Gaga Advocates for Migraine Relief in Latest Pfizer Campaign

Lady Gaga, the multi-talented star known for her roles in Joker: Folie à Deux and her illustrious music career, has once again teamed up with Pfizer, this time to promote their migraine treatment, Nurtec. This campaign marks her second collaboration with the pharmaceutical giant, highlighting her personal experience with the product.

🎬 A Personal Endorsement: In the campaign, Lady Gaga shares her own struggles with migraines and how Nurtec has significantly impacted her well-being. She expressed, “I really wish I had found Nurtec ODT sooner. If you’re suffering with migraines, I know we might have lots of different careers and backgrounds, but we share this thing in common. It feels good to tell you that it could be helpful to you.” Her honest and heartfelt endorsement brings a relatable and human element to the promotion of this medical treatment.

🌐 A Common Struggle: Migraines affect millions of people worldwide, and by sharing her personal story, Lady Gaga not only raises awareness about the condition but also

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Campaigns 2 mins read

Zara McDermott Shines in L’Oréal Paris’ True Match Campaign

British TV personality Zara McDermott has teamed up with L’Oréal Paris to become the face of their latest True Match campaign. This collaboration is particularly special for McDermott as it not only highlights her role as a brand ambassador but also features her alongside her mother, celebrating the beauty product they both love and use daily.

📸 A Family Affair: McDermott expressed her excitement about the partnership, noting, “You are looking at the new faces of L’Oréal Paris True Match. What an absolute dream come true to be able to do this campaign with my incredible mummy. We both use True Match every day, so the fact that we have been able to front a campaign using a product that is part of our makeup routine is just insane!” This campaign marks a significant moment as it showcases the genuine and personal connection both Zara and her mother have with the product.

💄 Celebrating Everyday Beauty: The True Match campaign by L’Oréal Paris is designed to highlight the brand’s commitment to diversity

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Campaigns 2 mins read

Camila Mendes Shines in Coach’s ‘Find Your Courage’ Campaign

Camila Mendes, celebrated for her role on “Riverdale,” is the vibrant new face of Coach‘s fourth installment of their acclaimed “Find Your Courage” campaign. This latest campaign showcases the Quilted Tabby shoulder bag, reimagined in fresh floral motifs that breathe new life into a classic 1970s Coach design.

🌺 A Modern Take on a Classic Design: The spotlight of the campaign is the Quilted Tabby shoulder bag, which has been artfully explored in new floral patterns. Crafted from plush, ultra-soft nappa leather and adorned with Coach’s signature hardware, the bag represents a modern expression of the brand’s rich archival designs, merging timeless elegance with contemporary aesthetics.

👜 Iconic and Fresh: A spokesperson from Coach expressed enthusiasm about the campaign, noting, “The campaign spotlights the Quilted Tabby shoulder bag explored in new floral motifs – the newest expression of an archival 1970s Coach design – crafted with quilted plush, ultra-soft nappa leather and finished

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Brand Ambassador 2 mins read

Iga Swiatek Joins Lancôme as Brand Ambassador

Iga Swiatek, the renowned Polish tennis star, has been announced as the newest ambassador for the prestigious beauty brand Lancôme. This significant appointment makes her the first Polish ambassador and the first athlete to join the ranks of Lancôme’s illustrious list of representatives, which includes figures like Virginie Efira, Zendaya, and Emma Chamberlain.

🏆 Breaking New Ground: Swiatek’s role as a Lancôme ambassador marks a groundbreaking moment, not only for her personal career but also for the representation of athletes in the beauty industry. Her achievement highlights the expanding influence of sports personalities beyond their traditional realms, showcasing their versatility and wide appeal.

💬 A New Chapter Begins: Expressing her excitement about this new role, Swiatek shared, “I just became the first Polish ambassador of Lancôme and the first athlete among its brand ambassadors. This is huge for me and I’m looking forward to this journey.” Her enthusiasm underscores the significance

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Campaigns 2 mins read

Vanessa Hudgens Launches Apparel Line with All Saints Featuring Caliwater

Vanessa Hudgens, renowned American actress and entrepreneur, has unveiled an exciting new venture between her coconut water brand Caliwater and fashion label All Saints. This exclusive collaboration brings a fresh collection of hoodies and t-shirts, blending casual wear with the health-conscious ethos of Caliwater.

🥥 A Refreshing Blend of Fashion and Wellness: Hudgens has taken to Instagram to express her excitement about the collaboration, captioning her post with “Beyond stoked to launch our @allsaints x @caliwater collaboration.” This partnership marks a significant step in merging the worlds of fashion and wellness, reflecting Hudgens’ commitment to promoting healthy lifestyles through her brand.

👗 Stylish and Sustainable Choices: The collaboration features designs that are both trendy and comfortable, ideal for those who appreciate a chic yet casual style. Each piece in the collection showcases the distinctive aesthetic of All Saints with the refreshing vibe of Caliwater, aimed at fashion-forward consumers who

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Campaigns 2 mins read

Karol G Partners with Spotify and FC Barcelona for Exclusive Shirt Design

Colombian superstar Karol G has announced a dynamic collaboration with Spotify and FC Barcelona to design a limited-edition shirt that encapsulates the essence of her music and the spirit of one of the world’s most beloved football clubs. The partnership features a unique shirt design adorned with Karol G’s signature inside a heart, symbolizing the empowerment themes prevalent in her “Bichota” style.

🎶 A Symbol of Strength and Resilience: The heart design chosen by Karol G for the FC Barcelona shirt represents a pivotal moment in her career where she embraced her strength, resilience, and the support from her fans. This emblem, now featured on the FC Barcelona shirt, signifies a powerful message of empowerment and unity.

⚽ A Fusion of Music and Sports: This collaboration is a testament to the universal appeal of both Karol G’s music and FC Barcelona’s legacy. By integrating her signature style with the iconic football club, this partnership

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Brand Ambassador 2 mins read

Brandon Cason Unveils TEABIRD: Revolutionizing Hard Sweet Tea with Jason Aldean

Brandon Cason, a renowned figure in the beverage industry, has joined forces with entertainer Jason Aldean to launch TEABIRD Hard Tea, a new venture that redefines the hard sweet tea category. This innovative product blends the authentic taste of real-brewed black tea with the perfect touch of sweetness from pure cane sugar, capturing the quintessential Southern charm of American brewed sweet tea. TEABIRD sets a high bar for the category, focusing on bold, authentic flavors and all-natural ingredients.

🌱 A Taste of the South, Reimagined: TEABIRD is not just another entry into the hard beverage market; it is a celebration of Southern tradition with a modern twist. Each serving contains only 110 calories and 5 grams of sugar, making it a favorable choice for health-conscious consumers. The beverage offers a unique, earthy, and satisfyingly sweet flavor that stands out in the burgeoning hard tea market.

🏆 A Partnership with Star Power: Joining forces with award-winning entertainer Jason Aldean as Partner and Chief Ambassador,

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Brand Ambassador 2 mins read

Jared McCain Teams Up with Sally Hansen as Brand Ambassador

In a groundbreaking move, Coty has named Jared McCain, standout Duke University basketball player and soon-to-be NBA draft entrant, as the new face of Sally Hansen, a leading drugstore nail care brand. This partnership not only highlights McCain’s unique fashion sense, particularly his penchant for painted nails, but also sets a bold precedent in the beauty and sports industries.

🏆 Champion on the Court and in Style: Known for his impressive athletic prowess and distinctive style, McCain has garnered attention both on and off the basketball court. His choice to sport painted nails has sparked conversations about gender norms in sports and fashion, resonating with many of his over two million TikTok followers. Through his platform, he advocates for personal authenticity and self-expression.

📣 Facing Adversity with Grace: Despite encountering criticism and negative feedback on social media, McCain remains committed to his style and the message it conveys about individuality. His partnership with Sally Hansen serves as a powerful

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Brand Ambassador 2 mins read

Trevor Kennison Joins Stio as Brand Ambassador

Exciting news from the mountain lifestyle scene as Stio, the Wyoming-based outdoor brand, welcomes Trevor Kennison, a pioneering professional sit skier, as their newest brand ambassador. Kennison’s remarkable journey from adversity to triumph has captivated audiences worldwide, making him a perfect fit for Stio’s ethos of adventure, resilience, and embracing the mountain life.

🌟 Trailblazing Spirit: Kennison’s story is one of courage and determination. Despite being paralyzed from a snowboarding accident, he fearlessly took on challenges like dropping into Jackson Hole’s Corbet’s Couloir, a feat that earned him widespread recognition and respect in the skiing community. His trailblazing spirit embodies the core values of Stio, inspiring others to push boundaries and pursue their passions without limitations.

🎿 Adaptive Sports Pioneer: Kennison’s achievements go beyond individual feats; he has been a pioneer in adaptive sports, breaking barriers and showcasing the immense possibilities within the sit skiing

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New Signings 2 mins read

Sarah Lugor, TikTok Star and Fashion Icon, Joins CAA!

Exciting news in the digital entertainment world as Sarah Lugor, the dynamic content creator, model, host, fashion influencer, and musician known by her TikTok handle “shreksdumpster,” signs a significant deal with Creative Artists Agency (CAA) for representation.

🎬 Multifaceted Talent: At just 23 years old, Sarah Lugor has established herself as a multihyphenate talent with a diverse range of skills. From creating hilarious and relatable content on TikTok to showcasing her unique fashion sense and musical prowess, Lugor’s versatility has garnered her a massive following and widespread acclaim.

🌈 LGBTQ Trailblazer: Lugor’s impact goes beyond entertainment; she’s recognized as a trailblazer in the LGBTQ community on TikTok, using her platform to amplify diverse voices and celebrate individuality. Her authenticity and creativity have resonated with millions of fans worldwide.

🎤 Upcoming Music Release: Fans can look forward to new music from Lugor later this year, adding another dimension to her already impressive portfolio. Her passion for music and

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New Signings 2 mins read

Anastasia “Stassie” Karanikolaou Joins WME for Representation!

Exciting news from the world of social media as influencer extraordinaire Anastasia “Stassie” Karanikolaou signs with WME for representation.

📱 Massive Social Following: With an impressive fan base across platforms, Stassie boasts approximately 10 million followers on Instagram and 4 million followers on TikTok. Her engaging content covers a wide range, from fashion and beauty tips to daily vlogs featuring cooking, fitness routines, and travel adventures.

🌍 Global Influence: Stassie’s social media presence extends far beyond Los Angeles, resonating with fans worldwide. Her Instagram feed is a captivating mix of glamorous vacation snapshots and lifestyle moments, often featuring her close friend Kylie Jenner.

👑 Brand Collaborations: Recognized by major brands for her influence, Stassie has collaborated with industry giants like Valentino, GCDS, Kiehl’s, Diesel, FWRD, YSL Beauty, Balmain, Skims, Poppi, and Milk Makeup. Her ability to connect with audiences and drive engagement makes her a sought-after partner for diverse marketing campaigns.

💼

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Brand Ambassador 2 mins read

Kartik Aaryan Joins ‘Bundesliga Dream India’ as Ambassador!

Exciting news from the world of football and Bollywood as Kartik Aaryan, the dynamic young star of Indian cinema, takes on the role of ambassador for the prestigious ‘Bundesliga Dream India’ initiative.

🇮🇳 Spreading Football Fever: Kartik Aaryan, known for his charm and versatility on screen, is set to ignite football passion across India as he joins hands with the ‘Bundesliga Dream India’ initiative. His involvement includes attending national tryouts and leveraging his massive social media presence, with over 44 million followers, to promote the initiative.

🎬 From Screen to Stadium: While Kartik has dazzled audiences in critically acclaimed films, his love for football is no secret. Recently, he experienced the electrifying atmosphere of the Bundesliga firsthand during the Klassiker match between FC Bayern Munich and Borussia Dortmund (BVB) in Munich, hosted by Sony Pictures Networks India.

⚡ Gen-Z Superstar: As a gen-z superstar, Kartik Aaryan’s collaboration with the DFL Deutsche Fußball Liga underscores the growing synergy

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Campaigns 2 mins read

Sonam Kapoor Shines in Zoya’s Iconic Campaign!

Zoya, the pinnacle of fine jewellery by the esteemed House of Tata, unveils a breathtaking new brand campaign featuring the radiant Sonam Kapoor as its ambassador. Celebrating the essence of self-discovery and warm luxury, Zoya’s campaign introduces the captivating ‘My Embrace’ autograph collection, an ode to the timeless muse – the Zoya woman.

🌺 Embracing Every Facet: The ‘My Embrace’ collection epitomizes the Zoya woman’s journey of self-embrace, finding joy in every facet of her existence. Sonam Kapoor embodies this spirit of empowerment and self-nourishment, showcasing moments of bliss accompanied by music, journaling, and nature’s embrace.

💍 Exquisite Craftsmanship: Featuring 26 trademarked designs, including sleek bangles, bracelets, pendants, rings, and earrings, each piece in the collection exudes profound craftsmanship and simplicity. Zoya’s meticulous engineering transforms emotional inspiration into rich sculptural dynamism, creating coveted collector’s items.

🎨

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Brand Ambassador 2 mins read

Shikhar Dhawan Partners with CREX as Brand Ambassador!

Indian cricket stalwart Shikhar Dhawan has stepped into a new role as the brand ambassador for CREX, a leading cricket analysis platform. Known for his aggressive batting style and leadership prowess, Dhawan is set to headline CREX’s upcoming campaign titled “Cricket ka Gabbar.”

🌟 A Perfect Match: Dhawan, affectionately known as “Gabbar” for his fearless approach on the pitch, perfectly embodies CREX’s commitment to providing comprehensive cricket analysis and insights. The synergy between Dhawan’s on-field dominance and CREX’s innovative platform promises an exciting collaboration.

📊 Unrivaled Cricket Insights: CREX, established in 2017, has swiftly become a go-to destination for live ball-by-ball stats, expert commentary, rankings, and cricket news across major matches. Their mission to enhance cricket performance, business strategies, and the sport’s overall economy aligns seamlessly with Dhawan’s vision for excellence.

🏆 Leadership and Performance: As the captain of Punjab Kings (PBKS) in the IPL,

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Brand Ambassador 2 mins read

Ishan Kishan Joins Skechers as Brand Ambassador!

Skechers, the renowned footwear brand, has scored big by signing cricket sensation Ishan Kishan as its brand ambassador for Skechers India. This exciting partnership extends to Ishan featuring in marketing campaigns championing Skechers’ Performance and Lifestyle footwear collections.

🌟 A Winning Partnership: Ishan Kishan expressed his excitement about joining the Skechers family, emphasizing the crucial role footwear plays in an athlete’s comfort and performance on the field. With Skechers, Ishan has found a brand that perfectly meets his needs, aligning with his commitment to excellence in every game.

👟 Footwear Fit for Champions: Skechers’ commitment to creating world-class athletic footwear resonates with Ishan Kishan’s pursuit of excellence. His association with Skechers reflects a shared passion for delivering top-notch performance and comfort to athletes and enthusiasts alike.

🏆 Elite Company: Ishan Kishan joins an esteemed roster of athletes representing Skechers’

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Brand Ambassador 2 mins read

Milind Soman Joins PUMA as Running Ambassador!

PUMA, the iconic sports brand, has welcomed renowned fitness icon Milind Soman as its newest Running Ambassador, marking a significant milestone in his illustrious career and a groundbreaking partnership with a performance wear giant.

🌟 A Fitness Revolution: Milind Soman, known for his dedication to fitness and advocacy of safe running practices, brings a wealth of experience to his role as PUMA’s Running Ambassador. His journey, starting at the age of 38, has inspired countless individuals to embrace running as a holistic fitness activity.

🏃‍♂️ Embracing Performance: As part of his collaboration with PUMA, Milind will showcase the brand’s NITRO range of lightweight shoes, renowned for their unmatched cushioning, speed, traction, and stability. Whether running barefoot or in shoes, Milind emphasizes the importance of comfort and performance in every stride.

👟 Favorite Pick: Deviate NITRO 2: Among the impressive NITRO range, Milind’s top choice is the Deviate NITRO 2, distinguished by

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Campaigns 2 mins read

Manuel Neuer Joins Hisense UEFA EURO 2024 ‘BEYOND GLORY’ Campaign!

The world of football and innovation collide as goalkeeping legend Manuel Neuer becomes the face of Hisense’s UEFA EURO 2024 ‘BEYOND GLORY’ campaign, marking a thrilling collaboration between sports excellence and cutting-edge technology.

🏆 A Champion’s Legacy: Manuel Neuer, renowned for his remarkable achievements including a FIFA World Cup victory and multiple Bundesliga titles with FC Bayern Munich, epitomizes excellence on the football pitch. His partnership with Hisense underscores a shared commitment to pushing boundaries and achieving greatness.

🚀 Unveiling ‘BEYOND GLORY’: Hisense’s ‘BEYOND GLORY’ UEFA EURO 2024 campaign is a celebration of relentless determination and unparalleled quality. It mirrors the spirit of professional footballers vying for EURO honors, showcasing their unwavering pursuit of glory.

🌟 Embodying Reliability: Just as Manuel Neuer stands as the epitome of reliability in goalkeeping, Hisense represents the dependable force behind the scenes, consistently delivering cutting-edge technology

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Brand Ambassador 2 mins read

Miranda Kerr Shines as Michael Hill’s First-Ever Brand Ambassador!

In a dazzling announcement, renowned jewellery chain Michael Hill has unveiled supermodel Miranda Kerr as its inaugural brand ambassador. This exciting partnership marks a significant milestone for Michael Hill as it embarks on a transformative journey, bidding farewell to its iconic purple theme and embracing a new era of elegance and sophistication.

✨ A Glamorous Collaboration: Miranda Kerr’s appointment as Michael Hill’s brand ambassador signals a strategic shift towards attracting discerning and premium clientele. With her unparalleled charm, timeless beauty, and global influence, Kerr embodies the essence of luxury and exclusivity that Michael Hill seeks to embody.

👑 Supermodel Sensation: As a former Victoria’s Secret model and an acclaimed figure in the fashion industry, Miranda Kerr brings a touch of glamour and allure to Michael Hill’s esteemed brand. Her 18-month ambassadorship promises to redefine the jewellery retailer’s image and captivate audiences worldwide.

🎆 Global

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