Endorsement Deals

LAY’S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi in embracing a playful twist on the classic “Olé” chant, transforming it into “Oh-Lay’s” to celebrate every goal with even more enthusiasm.

🎉 A Flavorful Celebration: In the spirit of soccer and snacking, LAY’S® introduces “Oh-Lay’s,” a catchy new chant inspired by the synergy between Messi’s dynamic play and the irresistible taste of LAY’S® chips. The campaign features a vibrant commercial where Messi himself leads the chant, showcasing his love for both the game and LAY’S®.

📺 Watch and Cheer: The new commercial, which fans can watch now, features Messi putting a flavorful spin on the well-known “Olé, Olé, Olé, Olé” chant. Through this creative collaboration, LAY’S® aims to demonstrate how deeply

Tom DeLonge, renowned for his influential role in Blink-182, has teamed up with Fender to create his own signature Starcaster guitar. This collaboration introduces a unique twist on a classic model, timed perfectly to coincide with Blink-182’s expansive 2024 US tour, where they will share the stage with bands Pierce The Veil and Alexisonfire.

🎸 A New Spin on a Classic: The Starcaster® by Fender holds a special place in DeLonge’s musical journey, having first made its stage debut with him in 2022. Its distinctive sound and style quickly captured the attention of fans, many of whom began crafting their own versions of the guitar at home. Recognizing the enthusiasm of his followers, DeLonge decided to officially bring his vision of the Starcaster to life through this signature edition.

🛠️ Fans’ DIY Spirit: The launch of this guitar acknowledges the creativity and dedication of DeLonge’s fans, who have eagerly modified their Squier® Starcaster® guitars to mimic his setup. This official release provides them with

Streax Professional, a brand under the Hygienic Research Institute, has unveiled a captivating new digital advertisement for their Argan Secrets Hair Colour line, featuring Bollywood actress and brand ambassador Vaani Kapoor. Alongside technical ambassador and salon expert Vipul Chudasama, the ad guides consumers through the luxurious benefits of using Argan Secrets for achieving mirror-shine nourished hair.

🎬 A Salon Experience Brought to Life: Set in a chic salon environment, the ad showcases Vaani Kapoor entrusting her hair’s shine to the skilled hands of professionals. The narrative follows her conversation with Vipul Chudasama, who recommends Streax Professional’s Argan Secrets Hair Colour for its exceptional shine and nourishment. This sequence not only highlights the product’s features but also sets an aspirational standard for viewers seeking salon-quality results.

🌿 Enriched with Natural Oils: Argan Secrets Hair Colour is enhanced with the goodness of Argan and Walnut Oils, promising not just vibrant

Pizza Hut has joined forces with Keith Lee, TikTok’s beloved food critic and social media sensation, to introduce a unique culinary creation—the FamiLEE Community Pizza. Crafted by Lee, who has captivated more than 16 million followers with his engaging reviews and was named a Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality, this collaboration is rooted in family values and community spirit.

🍕 A Taste of Tradition: The FamiLEE Community Pizza is a testament to simple yet profound flavors, featuring a rich blend of pepperoni and bacon on a classic hand-crust. This pizza is designed to appeal to all ages and preferences, making it a perfect addition to family dinners and gatherings.

🌐 More Than Just a Meal: Beyond offering a delicious new pizza option, the partnership between Keith Lee and Pizza Hut serves a greater purpose. In line with Lee’s commitment to giving back, the launch of the pizza is accompanied by a generous donation of $50,000 to Southfield ANT and Oak Hills High School—the alma

Lady Gaga, the multi-talented star known for her roles in Joker: Folie à Deux and her illustrious music career, has once again teamed up with Pfizer, this time to promote their migraine treatment, Nurtec. This campaign marks her second collaboration with the pharmaceutical giant, highlighting her personal experience with the product.

🎬 A Personal Endorsement: In the campaign, Lady Gaga shares her own struggles with migraines and how Nurtec has significantly impacted her well-being. She expressed, “I really wish I had found Nurtec ODT sooner. If you’re suffering with migraines, I know we might have lots of different careers and backgrounds, but we share this thing in common. It feels good to tell you that it could be helpful to you.” Her honest and heartfelt endorsement brings a relatable and human element to the promotion of this medical treatment.

🌐 A Common Struggle: Migraines affect millions of people worldwide, and by sharing her personal story, Lady Gaga not only raises awareness about the condition but also

British TV personality Zara McDermott has teamed up with L’Oréal Paris to become the face of their latest True Match campaign. This collaboration is particularly special for McDermott as it not only highlights her role as a brand ambassador but also features her alongside her mother, celebrating the beauty product they both love and use daily.

📸 A Family Affair: McDermott expressed her excitement about the partnership, noting, “You are looking at the new faces of L’Oréal Paris True Match. What an absolute dream come true to be able to do this campaign with my incredible mummy. We both use True Match every day, so the fact that we have been able to front a campaign using a product that is part of our makeup routine is just insane!” This campaign marks a significant moment as it showcases the genuine and personal connection both Zara and her mother have with the product.

💄 Celebrating Everyday Beauty: The True Match campaign by L’Oréal Paris is designed to highlight the brand’s commitment to diversity

Camila Mendes, celebrated for her role on “Riverdale,” is the vibrant new face of Coach‘s fourth installment of their acclaimed “Find Your Courage” campaign. This latest campaign showcases the Quilted Tabby shoulder bag, reimagined in fresh floral motifs that breathe new life into a classic 1970s Coach design.

🌺 A Modern Take on a Classic Design: The spotlight of the campaign is the Quilted Tabby shoulder bag, which has been artfully explored in new floral patterns. Crafted from plush, ultra-soft nappa leather and adorned with Coach’s signature hardware, the bag represents a modern expression of the brand’s rich archival designs, merging timeless elegance with contemporary aesthetics.

👜 Iconic and Fresh: A spokesperson from Coach expressed enthusiasm about the campaign, noting, “The campaign spotlights the Quilted Tabby shoulder bag explored in new floral motifs – the newest expression of an archival 1970s Coach design – crafted with quilted plush, ultra-soft nappa leather and finished

Vanessa Hudgens, renowned American actress and entrepreneur, has unveiled an exciting new venture between her coconut water brand Caliwater and fashion label All Saints. This exclusive collaboration brings a fresh collection of hoodies and t-shirts, blending casual wear with the health-conscious ethos of Caliwater.

🥥 A Refreshing Blend of Fashion and Wellness: Hudgens has taken to Instagram to express her excitement about the collaboration, captioning her post with “Beyond stoked to launch our @allsaints x @caliwater collaboration.” This partnership marks a significant step in merging the worlds of fashion and wellness, reflecting Hudgens’ commitment to promoting healthy lifestyles through her brand.

👗 Stylish and Sustainable Choices: The collaboration features designs that are both trendy and comfortable, ideal for those who appreciate a chic yet casual style. Each piece in the collection showcases the distinctive aesthetic of All Saints with the refreshing vibe of Caliwater, aimed at fashion-forward consumers who

Colombian superstar Karol G has announced a dynamic collaboration with Spotify and FC Barcelona to design a limited-edition shirt that encapsulates the essence of her music and the spirit of one of the world’s most beloved football clubs. The partnership features a unique shirt design adorned with Karol G’s signature inside a heart, symbolizing the empowerment themes prevalent in her “Bichota” style.

🎶 A Symbol of Strength and Resilience: The heart design chosen by Karol G for the FC Barcelona shirt represents a pivotal moment in her career where she embraced her strength, resilience, and the support from her fans. This emblem, now featured on the FC Barcelona shirt, signifies a powerful message of empowerment and unity.

⚽ A Fusion of Music and Sports: This collaboration is a testament to the universal appeal of both Karol G’s music and FC Barcelona’s legacy. By integrating her signature style with the iconic football club, this partnership

Zoya, the pinnacle of fine jewellery by the esteemed House of Tata, unveils a breathtaking new brand campaign featuring the radiant Sonam Kapoor as its ambassador. Celebrating the essence of self-discovery and warm luxury, Zoya’s campaign introduces the captivating ‘My Embrace’ autograph collection, an ode to the timeless muse – the Zoya woman.

🌺 Embracing Every Facet: The ‘My Embrace’ collection epitomizes the Zoya woman’s journey of self-embrace, finding joy in every facet of her existence. Sonam Kapoor embodies this spirit of empowerment and self-nourishment, showcasing moments of bliss accompanied by music, journaling, and nature’s embrace.

💍 Exquisite Craftsmanship: Featuring 26 trademarked designs, including sleek bangles, bracelets, pendants, rings, and earrings, each piece in the collection exudes profound craftsmanship and simplicity. Zoya’s meticulous engineering transforms emotional inspiration into rich sculptural dynamism, creating coveted collector’s items.

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