Endorsement Deals

Campaigns 2 mins read

Buddy Hield Teams Up with RECOVER 180 for NBA Playoffs Preparation

As the NBA playoffs approach, RECOVER 180™, the innovative organic hydration sports drink from beverage mogul Lance Collins, is excited to announce its new partnership with Philadelphia 76ers’ star shooter, Buddy Hield. This collaboration highlights the growing popularity of RECOVER 180 as a top choice for athletes seeking enhanced performance and recovery.

🍃 Organic Hydration on the Court: RECOVER 180 is setting new standards in the sports drink market with its USDA Organic certification and its formula for balanced hydration. This makes it not just a tool for recovery, but a pioneer in offering health-conscious athletes a beverage that aligns with a wholesome lifestyle.

🏀 Endurance and Recovery: Buddy Hield, known for his sharpshooting abilities, has recently achieved the remarkable milestone of playing in 84 NBA regular season games. His high level of activity makes him an ideal ambassador for RECOVER 180, embodying the brand’s dedication to peak performance and rigorous recovery.

🚀 Fueling Playoff

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Campaigns 2 mins read

Usain Bolt Sprints into Unilever’s ‘Dirt Is Good’ Campaign for Persil Wonder Wash

Unilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just got better,’ emphasizing the detergent’s innovative 15-minute wash cycle.

📺 A Multi-Platform Campaign: Usain Bolt will be the face of a comprehensive campaign that spans TV, social media, digital platforms, outdoor (OOH), and point-of-sale advertising. This wide-reaching approach ensures that the message of efficiency and effectiveness reaches a broad audience.

🎬 Hero Film Featuring Bolt: The centerpiece of the campaign is a hero film showcasing Bolt navigating his fast-paced daily life, paralleling the quick and efficient qualities of Persil Wonder Wash. Set to run across TV and online platforms, the film highlights how the product can keep pace with the busiest of lifestyles, providing a perfect solution for those who need quick results without compromising on

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Campaigns 2 mins read

David Duchovny Models for Thom Sweeney’s New Spring/Summer 2024 Collection

Thom Sweeney, the distinguished British menswear label, has chosen actor David Duchovny to represent their new Spring/Summer 2024 collection, perfectly blending relaxed West Coast vibes with British sartorial elegance. The collection aims to bridge the stylistic gap between London and Los Angeles, making Duchovny an ideal choice for the role.

👔 The Essence of Thom Sweeney: Known for his roles in The X-Files and Californication, Duchovny embodies the “timeless taste, understated confidence, and innate authenticity” that Thom Sweeney values, as highlighted in their recent statement. His connection to both the laid-back style of the West Coast and the sophisticated allure of London positions him as the perfect ambassador for this collection.

📍 London Streets Meet L.A. Cool: Duchovny showcased the new line on the streets of London, where Thom Sweeney was founded. The label, established by Savile Row-trained tailors Thom Whiddett and Luke Sweeney in 2009, has grown from its first store in a former gallery

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Endorsement Deals 2 mins read

TXT Teams Up with General Mills for Exclusive Cereal Box Collaboration

K-pop sensation TXT has officially partnered with General Mills, unveiling a special collaboration that has already caught the eye of fans across the United States. After initial sightings and much speculation, General Mills has confirmed the collaboration, exciting TXT fans and cereal lovers alike.

📦 Limited-Edition Cereal Boxes: This unique collaboration features six different limited-edition cereal boxes, each showcasing one of the five TXT members on some of General Mills’ most popular cereal brands. Fans can find Soobin on Trix, Yeonjun on Cookie Crisp, Beomgyu on Lucky Charms, Taehyun on Honey Nut Cheerios, and Huening Kai on Cinnamon Toast Crunch.

🌐 A Sweet Surprise for Fans: The release of these special cereal boxes provides a delightful surprise for TXT fans, who were initially puzzled by the unexpected appearance of the boxes in stores. The excitement built quickly as General Mills’ X [Twitter] account began to confirm the legitimacy of the sightings, adding to the anticipation.

🍽️ Celebrating

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Campaigns 2 mins read

Jessica Simpson Unveils Mint Green Bikini from New Walmart Collaboration

Jessica Simpson, at 43, showcased her stunning figure in a mint green bikini top as she announced an exciting collaboration between her brand, Jessica Simpson Collection, and retail giant Walmart. The collaboration features a new line of over 100 pieces spanning apparel, swimwear, and jewelry, aimed at creating a versatile and affordable summer wardrobe.

📸 Promotional Launch: The promotional shoot captured Simpson in a chic ensemble that included the eye-catching bikini top, paired with a straw cowgirl hat, accentuating her trim and toned figure. The look was completed with her blonde hair worn down and several pieces of stylish jewelry, adding a touch of glamour to the laid-back vibe.

🛍️ Exclusive Collection at Walmart: Simpson took to her company’s Instagram account to share the news, expressing excitement about the partnership. The Jessica Simpson Collection at Walmart includes unique styles available exclusively at select Walmart stores and online. This range is designed to offer something for everyone, with apparel sizes

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Campaigns 2 mins read

Kane Brown and Crown Royal Launch Charity Partnership to Support U.S. Veterans

Country music star Kane Brown and iconic Canadian whisky brand Crown Royal have unveiled a new charity partnership aimed at supporting U.S. veterans. This collaboration integrates Crown Royal’s Purple Bag Project into several stops on Brown’s tour and introduces the “That Deserves a Crown with Kane Brown” contest.

🎤 A Tour with a Purpose: As part of the partnership, fans attending Brown’s tour will experience the Purple Bag Project firsthand, which involves packing and donating essential items to veterans. This initiative will be featured at various tour locations, enhancing the concert experience by integrating a meaningful cause.

🏆 Nominate a Veteran for a Unique Experience: Crown Royal is inviting fans over the age of 21 to nominate a veteran for the “That Deserves a Crown with Kane Brown” contest. The winner will receive the ultimate concert experience at Brown’s final tour stop in Arlington, Texas, on September 14, 2024. This special event is designed to honor the sacrifices of military

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Brand Ambassador 2 mins read

Sanjana Sanghi Joins Forces with SPACE India as Brand Ambassador

SPACE India, a pioneering organization dedicated to integrating Astronomy and Space Science into school curricula across India, has announced Bollywood actress and UNDP Youth Champion, Sanjana Sanghi, as its new Brand Ambassador. Since its founding in 2001, SPACE India has inspired over 1.5 million students in more than 1,000 schools, making space education accessible and exciting for young minds.

🎓 A Perfect Alignment of Values: Sanjana Sanghi’s exemplary academic background as a gold medalist from Lady Shri Ram College and her active involvement in education and social causes make her an ideal figure to represent SPACE India. Her commitment to promoting educational opportunities and her enthusiasm for space science resonate deeply with SPACE India’s mission.

🌠 Advocating for Space Education: With Sanjana Sanghi’s support, SPACE India aims to expand its reach and influence further. Her popular appeal and dedication to humanitarian efforts are expected to help raise awareness about the importance of space science

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Brand Ambassador 2 mins read

D’Décor Introduces ‘Sansaar’ with Ranveer Singh as Brand Ambassador

D’Décor, a leader in the home décor industry, has announced the launch of its new product line ‘Sansaar‘ with Bollywood superstar Ranveer Singh as the brand ambassador. This launch marks a significant expansion of D’Décor’s product portfolio and underscores its commitment to strengthening its position in the Indian market.

🛏️ Expanding Home Décor Options: The Sansaar range includes an extensive collection of soft furnishing fabrics, encompassing everything from curtains and upholstery to bedsheets, rugs, blinds, and wallpapers. Each product has been designed to cater to the diverse tastes and needs of modern consumers, emphasizing both style and functionality.

🎨 Elegant and Minimalist Design: Sansaar products are described as embodying a perfect balance of premium quality, minimalist design, and exceptional craftsmanship. This new line is crafted to appeal to consumers who value sophistication in their living spaces, promoting a lifestyle of care, consideration, and connection.

🌟 Celebrity

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Brand Ambassador 2 mins read

Sidharth Malhotra Revs Up as Brand Ambassador for Savsol Lubricants

Savsol Lubricants, a leading name in the automotive and industrial lubricants sector under Savita Oil Technologies, has proudly announced Bollywood actor Sidharth Malhotra as their new brand ambassador. This collaboration is set to enhance Savsol’s brand identity and spearhead its new marketing initiatives.

🛠️ Innovative Technology Launch: Alongside welcoming Sidharth Malhotra to their team, Savsol is also excited to introduce their latest innovation in lubricant technology—Savsol Ester 5. This new product features advanced Ester Fluid technology, promising superior performance and efficiency for automotive engines.

🌐 A Strategic Partnership: The partnership with Sidharth Malhotra is more than just a celebrity endorsement; it marks a significant milestone in Savsol’s journey to redefine itself and connect more deeply with consumers. Sidharth’s dynamic persona and wide appeal are expected to resonate well with both existing and potential customers, aligning with Savsol’s vision of innovation and excellence

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Brand Ambassador 2 mins read

ANGEL Announces Xiao Zhan as New Global Brand Ambassador

ANGEL, a leader in water purification technology, has proudly announced Xiao Zhan as its new global brand ambassador. This collaboration, which officially began on April 17th, marks a significant milestone in ANGEL’s strategy to elevate its brand on a global scale.

🌟 A Charismatic Partnership: Xiao Zhan, renowned for his captivating acting performances and musical talents, brings a unique charm and widespread appeal to the ANGEL brand. His reputation as a versatile and respected artist in the performing arts and music industries makes him an ideal figure to represent ANGEL’s commitment to excellence and innovation in water purification.

🎭 Celebrity Influence: With a substantial and dedicated fanbase, Xiao Zhan’s influence extends beyond the entertainment industry. His ability to connect with audiences through his humble demeanor and professional achievements aligns with ANGEL’s values of integrity and quality. This partnership is expected to enhance the brand’s visibility and appeal across diverse markets, leveraging Xiao Zhan’s popularity to reach a broader audience.

💦 Elevating Brand Presence: By associating

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Digital 2 mins read

Molly Smith Debuts ‘Move with Molly’ Fitness App

Molly Smith, celebrated winner of “Love Island All Stars,” has unveiled her latest venture, the fitness app “Move with Molly.” This innovative app is designed to cater to fitness enthusiasts both in the gym and at home, featuring comprehensive six-week workout plans.

🏃‍♀️ A Passion for Fitness: Smith’s journey into the development of her own fitness app stems from her deep-rooted passion for health and exercise. Over the years, her followers have consistently sought her advice on workout routines, daily fitness vlogs, and nutritional tips. Driven by a desire to provide accurate and reliable fitness information, Smith decided to enhance her expertise through a personal training course, ensuring she could offer well-informed guidance through her app.

📲 Empowering Through Exercise: “Move with Molly” aims to empower users by providing accessible, structured workout plans that can be tailored to fit individual needs, whether they are looking to exercise at home or in a gym setting. The

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Campaigns 2 mins read

Denise van Outen Partners with JD Williams for Exclusive Capsule Collection

Denise van Outen, the renowned British actress and TV personality, has teamed up with online retailer JD Williams to launch her own capsule edit. This new collection is designed to inspire and empower midlife women, encouraging them to embrace their unique style and confidence through fashion.

🎉 A Curated Occasion Wear Edit: Van Outen’s collaboration with JD Williams focuses on occasion wear, offering pieces that allow women to express their individuality and flair for style in various settings. The collection promises to provide versatile, elegant options that cater to the diverse fashion needs of midlife women.

👗 Empowering Fashion Choices: The capsule collection is crafted to empower women to “make their own dress code,” reflecting Van Outen’s vision of fostering self-expression and confidence through clothing. It’s not just about looking good but feeling great in what one wears, embodying confidence in every outfit.

🛍️ Fashion Forward with JD Williams: Working

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Brand Ambassador 2 mins read

Nicole Ari Parker Stars in Jergens’ Mother’s Day Campaign as New Brand Ambassador

Jergens has unveiled its Mother’s Day campaign with a fresh face leading the charge: Nicole Ari Parker, renowned actress from the HBO show “And Just Like That.” The collaboration also introduces a unique blend of fashion and fragrance, featuring a limited-edition bracelet co-designed by Parker and fashion jeweler Adina Eden.

🌟 A Fragrant Inspiration: The special bracelet, inspired by Jergens’s iconic Cherry Almond scent, bridges the worlds of skincare and fashion. This accessory is available as a complimentary gift with any Original Scent Cherry Almond purchase of $15 or more on the Jergens website, adding an exclusive touch to this festive offering.

📱 Social Media Buzz: Leading up to Mother’s Day, Nicole Ari Parker will engage her 1.6 million Instagram followers by sharing details about the campaign and her collaboration with Adina Eden. Her posts are expected to highlight the unique aspects of the bracelet and the beloved Jergens product line, amplifying the campaign’s reach.

📺

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Brand Ambassador 2 mins read

John Abraham Revs Up as Aprilia India’s New Brand Ambassador

John Abraham, Bollywood’s famed ‘Dhoom’ actor and a notable motorcycle enthusiast, has been announced as the new brand ambassador for Aprilia India. This announcement was made at the launch of Aprilia’s big bike portfolio in India, underscoring a partnership that aligns perfectly with Abraham’s well-known passion for high-performance motorcycles.

🏍️ A Passion for Speed: Known for housing some of the finest motorcycles in his personal collection, John Abraham’s association with Aprilia is not just professional but also personal. Having previously owned the RSV4 RF, he has further expanded his Aprilia collection by acquiring the RSV4 Factory and the Tuono 660. Recently, Aprilia gifted Abraham the new Aprilia RS457, a bike he enthusiastically embraced, using it for daily rides around his neighborhood due to its enjoyable riding experience.

🛣️ Expanding Reach in India: Aprilia’s strategic move to appoint John Abraham comes at a time when the brand is expanding its footprint in India. All Aprilia models,

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Brand Ambassador 2 mins read

Sofia Richie Grainge Launches Elegant Spring Shoe Collection with Stuart Weitzman

Sofia Richie Grainge, the newly announced brand ambassador for Stuart Weitzman, has unveiled her much-anticipated spring shoe collection, offering fashion aficionados a taste of her signature quiet luxury aesthetic. The collection, aptly named “Sofia,” made its debut on Tuesday, April 16, marking a fresh chapter in Richie Grainge’s fashion journey.

🌼 Spring Essentials from Sofia: The “Sofia” collection brings a breath of fresh air to spring wardrobes with its diverse range of footwear. Fashion enthusiasts can choose from elegant slingback pumps, intricately woven sandals, sleek strappy heels, and comfortable espadrilles. Each design in the collection is adorned with ladylike details such as bows and pearls, perfectly mirroring Richie Grainge’s polished and feminine style.

🎀 A Touch of Elegance: These details not only add a touch of elegance but also seamlessly blend classic charm with modern trends, ensuring that each piece stands out as a statement of sophisticated style. The collection is

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Brand Ambassador 2 mins read

Champion Athleticwear Welcomes LSU Gymnast Haleigh Bryant as Brand Ambassador

Champion® Athleticwear, a stalwart in authentic athletic apparel since 1919, is thrilled to announce its partnership with Louisiana State University (LSU) gymnast Haleigh Bryant. As an official sportswear partner and brand ambassador, Bryant brings her impressive credentials as a 22-time All-American and four-time member of the All-SEC team to the Champion family.

🏆 A Collaboration of Champions: As a Champion ambassador, Bryant will play a crucial role in promoting Champion Teamwear’s growing line of gymnastics apparel, including practice and competition leotards, travel wear, and accessories. This partnership highlights Bryant’s influence in the gymnastics community and her commitment to excellence in her sport.

🛍️ Launching a Co-Branded Storefront: Bryant’s collaboration with Champion goes beyond endorsement; she will also launch a co-branded online storefront. This platform will feature her personal branding and new logo, debuting on various Champion products. Among these will be an exclusive, limited-edition practice leotard equipped with Champion’s innovative Fresh and Dry technology. This

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Investments 2 mins read

Mahendra Singh Dhoni Joins Forces with EMotorad to Accelerate EV Adoption

Mahendra Singh Dhoni, celebrated former captain of the Indian cricket team, has taken a significant step into the electric vehicle (EV) sector by investing in Pune-based startup EMotorad. This strategic partnership not only involves Dhoni acquiring an equity ownership stake but also positions him as a brand endorser, leveraging his immense popularity to promote EMotorad’s vision.

🚲 Expanding into the EV Landscape: EMotorad, established in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, aims to revolutionize the e-cycle market by offering models designed for adventure seekers, daily commuters, and casual riders. Dhoni’s investment reflects his commitment to supporting innovative solutions that address modern transportation needs and environmental concerns.

💸 A Diverse Portfolio of Investments: Over the years, Dhoni has shown a keen interest in diversifying his investment portfolio, which includes ventures in fitness, aerospace, automotive retail, food and beverage, and digital financial

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Campaigns 2 mins read

LAY’S and Lionel Messi Kick Off New Soccer Rally Cry with “Oh-Lay’s” Campaign

LAY’S®, the beloved global potato chip brand, has teamed up with soccer legend Lionel Messi to launch an exciting new campaign that redefines the traditional soccer rally cry. As the soccer season heats up, fans are invited to join Messi in embracing a playful twist on the classic “Olé” chant, transforming it into “Oh-Lay’s” to celebrate every goal with even more enthusiasm.

🎉 A Flavorful Celebration: In the spirit of soccer and snacking, LAY’S® introduces “Oh-Lay’s,” a catchy new chant inspired by the synergy between Messi’s dynamic play and the irresistible taste of LAY’S® chips. The campaign features a vibrant commercial where Messi himself leads the chant, showcasing his love for both the game and LAY’S®.

📺 Watch and Cheer: The new commercial, which fans can watch now, features Messi putting a flavorful spin on the well-known “Olé, Olé, Olé, Olé” chant. Through this creative collaboration, LAY’S® aims to demonstrate how deeply

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Brand Ambassador 2 mins read

Metalsmart Joins Forces with UFC Legend Randy Couture to Champion Fair Gold Prices

Metalsmart, Inc., an innovative platform dedicated to transforming the retail precious metals industry, proudly announces a strategic partnership with UFC legend and actor Randy Couture. As the new Brand Ambassador for Metalsmart, Couture brings his formidable reputation for fairness, transparency, and dedication to the fight for fair gold prices.

🏆 A Champion’s Touch: Known for his legendary status in the Ultimate Fighting Championship (UFC) where he is a six-time champion and a UFC Hall of Famer, Couture exemplifies the core values that Metalsmart aims to promote in the precious metals market. His extensive career in mixed martial arts mirrors the tenacity and integrity that Metalsmart seeks to embody.

🎥 From the Octagon to Acting: Beyond the fighting arena, Randy Couture has also made a mark in the entertainment industry, notably appearing in “The Expendables” franchise. His diverse background and popularity extend the reach of Metalsmart’s mission to a broader audience, leveraging his fame to spotlight the importance

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Campaigns 2 mins read

Tom DeLonge and Fender Launch Signature Starcaster Guitar Ahead of Blink-182 Tour

Tom DeLonge, renowned for his influential role in Blink-182, has teamed up with Fender to create his own signature Starcaster guitar. This collaboration introduces a unique twist on a classic model, timed perfectly to coincide with Blink-182’s expansive 2024 US tour, where they will share the stage with bands Pierce The Veil and Alexisonfire.

🎸 A New Spin on a Classic: The Starcaster® by Fender holds a special place in DeLonge’s musical journey, having first made its stage debut with him in 2022. Its distinctive sound and style quickly captured the attention of fans, many of whom began crafting their own versions of the guitar at home. Recognizing the enthusiasm of his followers, DeLonge decided to officially bring his vision of the Starcaster to life through this signature edition.

🛠️ Fans’ DIY Spirit: The launch of this guitar acknowledges the creativity and dedication of DeLonge’s fans, who have eagerly modified their Squier® Starcaster® guitars to mimic his setup. This official release provides them with

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