Endorsement Deals

PUMA is excited to announce Leicester-born rising star Sekou as its latest brand ambassador, aligning perfectly with PUMA’s core values of confidence, courage, and determination. This collaboration kicks off with the launch of the ‘Super Team’ campaign, featuring a re-introduction of the iconic OG model sneaker first released in 1982.

🎨 Revitalized Classics: The Super Team campaign introduces an exclusive range of colorways including ‘Fresh Mint’, ‘Blue Skies’, and ‘Team Regal Red.’ These vibrant additions bring a fresh take to the classic silhouette, offering a more narrow and adaptive fit that encourages consumers to experiment with era-spanning styles and aesthetics.

📸 A Fusion of Music and Style: Photographed in a studio surrounded by musical instruments, Sekou perfectly embodies the spirit of the campaign, merging his musical talents with PUMA’s iconic fashion. Known for his eclectic mix of jazz, R&B, pop, and soul, Sekou brings a unique vibrancy and authenticity to the brand,

Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one of the top prospects.

🌐 A Generational Talent: Widely regarded as a “generational talent,” Harrison has been praised by fans, analysts, and sports figures alike, including Los Angeles Lakers forward LeBron James, who has dubbed him “H.I.M.”—highlighting his exceptional skill and presence on the field.

👟 Strategic Endorsement Deal: Harrison has inked a multiyear endorsement deal with New Balance, positioning him at the forefront of the brand’s expansion into football. This partnership marks a significant milestone for both Harrison and New Balance as they aim to make a substantial impact in the sports footwear and apparel market.

🏈 Joining Elite Company: At just 21 years old, Harrison joins an exclusive group of athletes

Afghanistan’s cricket icon, Rashid Khan, has been announced as the new brand ambassador for Afghan Wireless Communication Company (AWCC), the leading telecom services provider in Afghanistan. This partnership marks a significant collaboration, leveraging Khan’s widespread popularity and respected status both on and off the cricket field.

🌐 A Perfect Match: AWCC praised Rashid Khan for his exceptional contributions to cricket and his positive influence in social circles within Afghanistan. As a prominent young figure in the country, Khan’s alignment with AWCC symbolizes a forward-looking vision for connectivity and digital advancement in the region.

🗣️ Rashid’s Enthusiasm for the Role: Expressing his excitement about this new role, Rashid Khan emphasized his long-standing belief in AWCC’s brand and its role as a pioneer in the digital transformation of Afghanistan. He shared his hopes for the partnership, focusing on helping more people connect, encouraging educational pursuits, and enabling Afghans to utilize their talents and share their experiences on a broader

Cathay, the premium travel lifestyle brand, has proudly announced Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador. This partnership is a strategic alignment with the brand’s ethos “Every Move Counts,” emphasizing its dedication to providing exceptional service and creating memorable journeys for all its customers.

🌍 Beyond Just Travel: Embracing its brand concept “Move Beyond,” Cathay aspires to offer more than just transportation; it seeks to enrich the travel experience by emotionally engaging customers. The brand is committed to helping travelers advance in life by connecting them with meaningful places, people, and experiences, thereby enhancing the overall travel experience.

🏅 Olympic Excellence Meets Premium Travel: As an Olympic medalist with significant achievements on the global stage, Siobhan Haughey embodies the spirit of excellence and determination that Cathay wishes to reflect. Her role as brand ambassador will involve starring in a new series of advertisements for Cathay, showcasing journeys that resonate with their shared belief that “Every Move Counts.”

📹 A Vision Shared:

Audi has announced a strategic move in the Middle East by selecting Dubai-based Chef Izu Ani as its first brand ambassador in the region. Known for his innovative culinary creations and his role in establishing several gastronomic landmarks in the UAE, Chef Izu embodies the sophistication and excellence that Audi seeks to represent.

🔍 A Strategic Choice: Audi, a brand synonymous with luxury and innovation, carefully selects ambassadors who align with its high standards and refined image. The partnership with Chef Izu is a testament to Audi’s commitment to associating with individuals who are not only leaders in their respective fields but also resonate with the brand’s values.

🍴 Culinary Excellence Meets Automotive Luxury: Chef Izu Ani is celebrated for his creative approach to cuisine and his successful track record in the vibrant culinary scene of Dubai. His expertise and flair in the kitchen mirror Audi’s dedication to excellence in automotive engineering, making this partnership a compelling alignment of craftsmanship and luxury.

📈 Expanding Brand Influence: With this

Boxing legend Mike Tyson has embraced a new role as the brand ambassador for the blockchain initiative Ready To Fight (RTF). This announcement comes at a pivotal moment as RTF prepares to launch its RTF token on four major cryptocurrency exchanges, marking a significant advancement in its mission to revolutionize the boxing industry.

🌍 A Digital Arena for Boxing: RTF, spearheaded by heavyweight champion Oleksandr Usyk alongside a team of seasoned advisors and ambassadors, is designed as a blockchain-based social network. This platform is dedicated to connecting boxers at all levels with key figures in the sport, thereby shaping the future of boxing by leveraging modern technology.

👊 Tyson’s Growing Blockchain Portfolio: Tyson’s partnership with RTF is a continuation of his involvement in the blockchain space. His previous ventures include launching a series of NFTs with digital artist Corey Van Lew and a Mystery Box NFT collection on Binance’s NFT marketplace. These initiatives have allowed him to connect with fans in innovative ways and explore new digital frontiers.

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Tangerine, a leading Australian telecommunications company, proudly announced the signing of Olympian swimmer Mollie O’Callaghan OAM as its new brand ambassador on 22nd April 2024. This partnership aligns with Tangerine’s commitment to excellence and speed, mirroring the attributes that O’Callaghan exemplifies through her inspirational career and achievements in swimming.

🌐 A Symbol of Excellence and Youthful Energy: At just 20 years old, Mollie O’Callaghan has become a symbol of exceptional talent and determination in the world of competitive swimming. Her youthful vigor and groundbreaking performances bring a dynamic energy to Tangerine’s ambassadorship, highlighting the company’s forward-thinking and innovative approach to telecommunications.

🏅 Historic Achievements in Swimming: O’Callaghan’s record-setting pace in the pool includes making history at the World Championships by being the first woman to win both the 100m and 200m freestyle in the same tournament and breaking the longest-standing women’s World Record in the 200m Freestyle. Her accomplishments extend to the 2020 Tokyo Olympics, where she secured two gold and one

UK rap sensation Dave has stepped up as the latest brand ambassador for New Balance, spearheading the eagerly anticipated re-launch of the iconic 1000SL sneaker line. Renowned for his sharp lyrical talent and deep roots in British youth culture, Dave infuses New Balance with a vibrant blend of style, culture, and individuality.

👟 A Campaign of Culture and Speed: The new campaign features Dave in the midst of a high-energy street race, perfectly showcasing the 1000SL’s versatility and its alignment with urban style and performance. Directed by Elliot Elder and George Muncy of the celebrated studio Uncanny, the campaign film vibrantly captures the essence of competition and movement, mirroring the sneaker’s design ethos.

📸 Iconic Imagery by Ewen Spencer: Complementing the dynamic film, the campaign’s visuals are captured by Ewen Spencer, renowned for his documentation of UK youth subcultures since the late 1990s. Spencer’s distinctive photography adds a layer of authenticity and cultural resonance to the portrayal

MasterChow, an emerging Indian brand known for its ready-to-cook Asian staples, is excited to announce celebrity chef Ranveer Brar as its new brand ambassador. This partnership marks a significant step for MasterChow in establishing itself as the premier source for authentic Chinese cuisine, aptly branded as “Asli Chinese.”

🥘 A Match of Culinary Excellence: Chef Ranveer Brar, with his extensive culinary background and passion for authentic flavors, is the perfect face for MasterChow’s dedication to authenticity and quality. This collaboration aligns with Brar’s culinary philosophy, which emphasizes genuine, rich flavors and high-quality ingredients.

📈 Strategic Brand Positioning: By teaming up with Chef Brar, MasterChow aims to enhance its credibility and relatability in the market, positioning itself as a trusted name in Chinese cuisine. The association with a renowned chef helps reinforce MasterChow’s commitment to offering consumers a true taste of China through their convenient and easy-to-prepare food products.

👨‍🍳 Culinary Authenticity on the Forefront: The partnership is set to not only boost MasterChow’s