Endorsement Deals

Campaigns 2 mins read

Jisoo Showcases Self-Portrait Pre-fall Collection in Seoul Recording Studio

Following her Spring/Summer 2024 debut as the brand ambassador for Self-Portrait, BLACKPINK’s Jisoo returns to spotlight the Pre-Fall collection in a captivating new campaign set in a Seoul recording studio. This partnership marks a notable collaboration, blending Jisoo’s musical artistry with self-portrait’s innovative fashion.

🎀 Musical Influences Meet Fashion: The campaign creatively intertwines Jisoo’s dual roles as a celebrated musician and fashion icon. Photographed in a space where she is both comfortable and creative, the campaign reflects her personal style and versatility. The setting in the recording studio underscores her deep connection to music, providing an authentic backdrop that resonates with her fans and followers.

πŸ‘— A Personal Touch: Jisoo took an active role in selecting the outfits for the campaign, showcasing a range from off-duty denim and cozy twinset knits to vibrant party wear and elegant evening gowns. Each piece reflects her unique style, offering a glimpse into the wardrobe of a pop star

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Campaigns 2 mins read

Carhartt Launches “History In The Making” Campaign Featuring Luke Grimes

Carhartt, the renowned American workwear brand since 1889, has joined forces with actor and musician Luke Grimes in a new chapter of their “History In The Making” campaign. This partnership highlights the legacy of hardworking individuals who relentlessly build their futures.

πŸ› οΈ Celebrating Hard Work and Legacy: The campaign introduces a five-minute short film titled “Setting the Stage,” which delves into Luke Grimes’ roots in the skilled trades and how these experiences have influenced his successful career in TV, film, and music. The film is a tribute to the hard work and determination that characterize both Grimes’ life and the ethos of Carhartt.

🎬 Insightful Narrative: “Setting the Stage” provides an intimate look at Grimes’ journey, articulated through his own words. It explores his backstory, his creative process, and the profound impact of his blue-collar background on his music and acting roles. The film not only showcases Grimes’ personal growth but also shines a light

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Campaigns 2 mins read

Olmeca Altos Tequila and Busy Philipps Introduce Altos Tequila Emergency HotLime for Margarita Season

In a delightful twist for margarita enthusiasts, actress Busy Philipps has partnered with Olmeca Altos Tequila to launch the Altos Tequila Emergency HotLime, just in time for the Cinco de Mayo celebrations. This unique service is designed to deliver essential margarita-making ingredients directly to fans throughout May.

🍹 Refreshing Assistance on Call: Starting April 24th, the Altos Tequila Emergency HotLime will offer a lifeline to those who might forget a crucial ingredient for their margarita mix. By calling 888-268-1261, margarita lovers can enter to win a Busy-approved Altos Margarita Essentials package. This package not only includes juicy limes delivered by Tropical Fruit Box but also features a range of Altos Tequila branded items such as cantaritos cups, a bucket hat, and a lime squeezer, plus all necessary ingredients like fresh limes and habanero mango honey for crafting a perfect Busy-inspired margarita.

🌟 A Personal Touch: Adding to the excitement, Busy Philipps herself will engage with some

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Brand Ambassador 2 mins read

Aveda Introduces Antonia Gentry as First Celebrity Ambassador for Be Curly Advanced Collection

Aveda, renowned for its natural hair care products, is excited to announce Antonia β€œToni” Gentry as the new face of its Be Curly Advanced collection. This marks a significant milestone as Gentry becomes the brand’s first-ever celebrity ambassador. The collection, known for embracing and enhancing natural curls, has undergone a transformative reformulation to better meet the needs of individuals with textured hair.

πŸŒ€ Embracing Natural Textures: Antonia Gentry, acclaimed for her role in the Netflix series “Ginny and Georgia,” brings a personal and authentic perspective to the campaign. With a diverse background and a significant following on social media, Gentry represents the ideal partner for Aveda’s revamped collection. Her own experiences with textured hair resonate deeply with the brand’s mission to support individuals in embracing their natural beauty.

🌿 A Commitment to Authenticity and Sustainability: While Aveda had previously introduced model Arizona Muse as its global advocate for sustainability,

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Brand Ambassador 2 mins read

Radico Khaitan Teams Up with Arjun Kapoor to Elevate Its Premium Liquor Brands

Radico Khaitan, a stalwart in the Indian Made Foreign Liquor (IMFL) sector, is thrilled to announce its collaboration with Bollywood star Arjun Kapoor as the brand ambassador for its premium portfolio. This includes esteemed labels such as Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, and Morpheus Brandy.

🍸 Enhancing Brand Presence and Engagement: This partnership is designed to bolster Radico’s commanding presence in the market and engage consumers more effectively. With Arjun Kapoor at the helm of upcoming campaigns and activations, Radico Khaitan is set to enhance its visibility and deepen its connection with consumers through Kapoor’s widespread popularity and charismatic influence.

🌟 A Tradition of Iconic Collaborations: Radico Khaitan has a rich history of collaborating with Bollywood’s elite, and the association with Arjun Kapoor continues this legacy. “Arjun’s dynamic presence and robust connection with audiences are a perfect

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Brand Ambassador 1 mins read

boAt Welcomes Rising Cricket Star Yashasvi Jaiswal as Brand Ambassador

In a move to strengthen its commitment to youth and sports, boAt has proudly announced cricketer Yashasvi Jaiswal as its new brand ambassador. This partnership celebrates Jaiswal’s remarkable achievements in cricket and aligns with boAt’s mission to support and uplift young athletes on their paths to success.

🏏 A Star on the Rise: Jaiswal’s impressive performance in the recent Test series against England has not only captivated fans but also showcased his immense talent and dedication. Scoring 712 runs, including two double centuries, he has played a crucial role in his team’s successes and established himself as one of the sport’s emerging luminaries.

🎧 Empowering Through Passion: Jaiswal’s partnership with boAt symbolizes a mutual dedication to excellence and perseverance. As a boAthead, he aims to inspire fans by sharing his journey and connecting over a shared passion for music and sports. This collaboration reflects boAt’s ongoing effort to embody the spirit of innovation and drive that resonates with young achievers like Jaiswal.

Through this strategic

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Brand Ambassador 2 mins read

Infinix Unveils NOTE 40 Pro Series and Welcomes Ivana Alawi as Brand Ambassador

Infinix has officially launched its new NOTE 40 Pro Series, introducing a significant upgrade in smartphone technology alongside announcing popular Vlogger and actress Ivana Alawi as the new brand ambassador. Alawi’s dynamic lifestyle and wide-ranging career make her the perfect face for the Infinix brand, embodying the versatility and power of the NOTE 40 Pro Series.

πŸ”Œ Advanced Charging Technology: The NOTE 40 Pro Series is equipped with Infinix’s latest All-Round Fast Charging tech 2.0, which delivers exceptional charging speeds. The 4G variant of the series features a 70W wired fast charging capability, while the 5G variant ramps up to 100W. This technology ensures that the device can be charged quickly, reducing downtime and enhancing convenience for users who lead busy lives.

πŸ“ž Designed for the Active User: Ivana Alawi, reflecting on her experience with the NOTE 40 Pro Series, highlighted its fast charging capabilities as a crucial feature for her daily activities. Whether it’s attending online meetings, streaming videos, capturing outfits of the day, or general multitasking, the NOTE 40 Pro

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Brand Ambassador 2 mins read

Citroen India Welcomes Cricket Icon MS Dhoni as Brand Ambassador

French automobile giant Citroen has announced a major partnership with cricket legend Mahendra Singh Dhoni, appointing him as the brand ambassador for its operations in India. This strategic move is aimed at strengthening Citroen’s presence and boosting its identity in the competitive Indian passenger vehicle market.

πŸ’Έ Significant Investment: As part of the initial phase of their collaboration, Citroen has committed INR 7 crore (approximately $850,000) to secure Dhoni’s endorsement. This significant investment reflects the brand’s dedication to leveraging Dhoni’s massive popularity and credibility to enhance its market position.

🏏 Iconic Sports Figure: MS Dhoni, renowned for his exceptional leadership as the former captain of the Indian cricket team, brings a high level of prestige and influence to the Citroen brand. His storied career includes leading India to victories in the ICC Cricket World Cup in 2011 and the ICC Champions Trophy in 2013. Dhoni’s extensive list of accolades, such as the Rajiv

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Campaigns 2 mins read

Kelly Brook Partners with Homesense for ‘Barkitectural Digest’

Homesense, known for offering high-quality homeware for less, has teamed up with Kelly Brook to launch ‘Barkitectural Digest,’ a new initiative inspired by the growing trend of ‘Barkitecture’β€”designing home interiors with pets in mind. This partnership comes as new research from Homesense reveals fascinating insights into how pet owners integrate their furry friends into their home aesthetics.

πŸ” Research Insights: According to the study involving 2,000 cat and dog owners across the UK, nearly half (46 percent) have considered their pets while designing their homes. Interestingly, 20 percent of pet owners said they would not purchase an item for their pet if it did not match their home’s interior style. This highlights the importance of aesthetics in pet-related purchases.

🐢🐱 Barkitecture on the Rise: The concept of ‘Barkitecture’ is gaining momentum, with 26 percent of respondents stating that they carefully consider the visual appeal of pet products before purchasing. The trend encompasses

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Campaigns 2 mins read

De’Aaron Fox Takes Center Stage in Under Armour’s Phantom 1 Sneaker Campaign

Sacramento Kings standout De’Aaron Fox is the face of Under Armour‘s latest campaign for the Phantom 1 sneaker, a shoe celebrated for its versatility and performance. Known for his dynamic play and fast-paced lifestyle both on and off the court, Fox embodies the spirit of the multidimensional athlete that the Phantom 1 is designed to support.

πŸ‘Ÿ A Shoe for Every Athlete: The Under Armour Phantom 1, initially crafted for runners, has become a staple in the athletic community since its debut in 2018. Known for its ability to enhance performance across various training disciplines, the Phantom 1 combines cutting-edge technology with sleek design, making it a top choice for athletes looking for both functionality and style.

πŸ€ Versatile and Stylish: In the campaign, De’Aaron Fox showcases the Phantom 1’s latest iteration, which boasts more style and flair than ever before. The sneaker is highlighted as not just a performance enhancer but also a fashion statement, capable of keeping up with athletes’ demanding

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Campaigns 2 mins read

Belvedere Vodka Launches Glamorous Campaign with Future, Directed by Taika Waititi

Belvedere Vodka unveils its latest advertising campaign, a luxurious cinematic spectacle starring Grammy Award winner Future and directed by Academy Award-winning filmmaker Taika Waititi. This campaign is set to captivate audiences with its unique blend of style, music, and narrative, all centered around Belvedere’s new exquisite offering, Belvedere 10.

πŸš—πŸ’¨ A Vision of Opulence: The campaign is staged with an opulent backdrop that includes two classic 70’s Rolls Royce cars, striking crocodile boots, and a transformed dilapidated hacienda that now serves as a bustling nightclub. These elements combine to create a setting that is both visually arresting and rich in narrative.

πŸŽΆπŸ‘’ Cinematic Flair: The direction by Taika Waititi brings a distinct flair to the campaign, weaving together elements of old-school glamour with modern luxury. The New Zealand cowboy adds an unexpected twist to the ensemble, contributing to the campaign’s diverse

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Campaigns 2 mins read

Maura Higgins Teams Up with Oh Polly for ‘Hotfix’ Collection Launch

Oh Polly, the renowned online clothing retailer, has announced a glamorous collaboration with Irish model and TV presenter Maura Higgins for their new collection, titled “Hotfix.” Set to launch on Monday, 22nd, this collection promises to bring fresh, exciting styles to fashion enthusiasts.

πŸ‘  A Perfect Partnership: Maura Higgins, known for her striking presence and fashion-forward style, is the chosen face of the ‘Hotfix’ collection. Her vibrant personality and influence in the fashion community make her an ideal representative for Oh Polly’s latest offerings.

πŸ“† Launch Excitement: The anticipation for the ‘Hotfix’ collection has been building, with Oh Polly teasing the launch on their Instagram. The collaboration is expected to showcase a range of trendy and stylish outfits that reflect both Oh Polly’s chic design ethos and Higgins’ glamorous style.

πŸ’ƒ Fashion Forward: With this collaboration, Oh Polly continues to cement its reputation for offering contemporary

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Campaigns 2 mins read

Emily Miller Curates Maternity Edit for PrettyLittleThing

British reality TV star Emily Miller has collaborated with UK-based fashion retailer PrettyLittleThing to launch a specially curated maternity edit. The brand announced the partnership on social media, emphasizing the collection’s focus on stylish, comfortable outfits designed to address the fashion needs of expecting mothers.

πŸŽ€ Stylish Solutions for Expecting Mothers: This new maternity edit by Emily Miller offers a range of “bump approved” looks that promise to solve any maternity outfit dilemma. The collection is designed to be both fashionable and functional, catering specifically to the comfort and style needs of pregnant women.

🌟 Fashion Forward Maternity Wear: With Emily Miller at the helm, known for her chic style and influential fashion sense, the maternity edit is expected to feature trendy and versatile pieces that allow expectant mothers to maintain their style throughout pregnancy.

πŸš€ Celebrating Motherhood in Style: PrettyLittleThing’s collaboration with

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Brand Ambassador 2 mins read

Cate Blanchett Becomes First Ambassador for Wakehurst

Acclaimed actress Cate Blanchett has been named the inaugural ambassador for Wakehurst, one of Kew’s Royal Botanic Gardens. Known for her compelling performances and advocacy for environmental causes, Blanchett’s new role aligns with her dedication to conservation and sustainability.

πŸƒ A Natural Fit: Blanchett’s appointment as Wakehurst’s first ambassador underscores her commitment to environmental issues and her desire to support important conservation efforts. Her role will involve raising awareness about the critical work Wakehurst does in preserving and studying plant diversity and ecosystems.

🌍 Advocating for Biodiversity: In her ambassadorial role, Blanchett will help highlight Wakehurst’s initiatives, which include scientific research, conservation of endangered species, and education about the importance of biodiversity. Her global influence is expected to bring significant attention to Wakehurst’s efforts to serve as an “insurance policy against extinction” for wild flora and fauna.

πŸ“š

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Campaigns 2 mins read

Laura Dern Stars in Roger Vivier’s “Vivier Express Traveling Icons” Campaign

Laura Dern, celebrated for her roles in hits like “Big Little Lies,” is the new face of Roger Vivier‘s latest campaign, a short film titled “Vivier Express Traveling Icons.” This campaign shines a light on the label’s iconic styles, capturing the essence of timeless elegance and cinematic allure.

🌐 A Cinematic Journey: The short film “Vivier Express Traveling Icons” showcases Roger Vivier’s renowned footwear in a narrative that blends fashion with storytelling, emphasizing the brand’s legacy through a modern lens. Dern’s participation in the campaign adds a layer of Hollywood glamour and depth, resonating with her status as a longtime muse of director David Lynch and an icon in the film industry.

πŸ‘οΈ Iconic Collaboration: A spokesperson for Roger Vivier expressed their admiration for Dern, noting her profound impact as an actress and her surprising familiarity with the brand, which is often viewed as a niche label. Her involvement is expected to bring a broader visibility

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Brand Ambassador 2 mins read

Jay Chou Joins La Mer as Brand Ambassador

La Mer, the prestigious skincare brand, has announced Taiwanese superstar Jay Chou as its newest ambassador. Known for his influential presence in the music and entertainment industry, Chou brings his unique charm and widespread appeal to La Mer, aligning with the brand’s luxurious and rejuvenating skincare philosophy.

🧴 A Perfect Harmony: Chou’s endorsement stems from his personal connection with La Mer’s philosophy that youth and vitality are timeless qualities that can be nurtured through dedicated self-care. He expressed excitement about the partnership, emphasizing that La Mer’s products have the capability to recharge the youthful energy of the skin.

🌟 Expanding Appeal: By partnering with Jay Chou, La Mer aims to broaden its reach and resonate with a more diverse audience. Chou’s endorsement is expected to attract fans from across the globe, enhancing the brand’s international appeal and reinforcing its commitment to delivering high-quality, effective skincare solutions.

🎡 Celebrating

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Campaigns 2 mins read

Rankin Teams Up with Aquafresh to Celebrate Unique Smiles in Children

Renowned British photographer Rankin has partnered with Aquafresh to launch a new campaign designed to boost confidence among children by redefining societal perceptions of ‘perfect teeth.’ The campaign focuses on encouraging kids to embrace their unique smiles, including wobbly or wonky teeth, promoting a message of individuality and self-acceptance.

🎯 Challenging Perceptions: Rankin’s collaboration with Aquafresh aims to shift the traditional views of what constitutes ‘perfect teeth’ and to foster a more inclusive approach to dental beauty. By focusing on the uniqueness of each smile, the campaign seeks to empower children to feel confident about their dental quirks and to celebrate these differences rather than view them as flaws.

πŸ‘Ά Empowering the Young: The campaign underscores the importance of nurturing confidence in young children regarding their appearance. Aquafresh, known for its dental care products, aligns with this vision by supporting oral health in a way that encourages kids to love their smiles

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Brand Ambassador 2 mins read

PUMA Welcomes Sekou as Newest Brand Ambassador in ‘Super Team’ Campaign

PUMA is excited to announce Leicester-born rising star Sekou as its latest brand ambassador, aligning perfectly with PUMA’s core values of confidence, courage, and determination. This collaboration kicks off with the launch of the ‘Super Team’ campaign, featuring a re-introduction of the iconic OG model sneaker first released in 1982.

🎨 Revitalized Classics: The Super Team campaign introduces an exclusive range of colorways including ‘Fresh Mint’, ‘Blue Skies’, and ‘Team Regal Red.’ These vibrant additions bring a fresh take to the classic silhouette, offering a more narrow and adaptive fit that encourages consumers to experiment with era-spanning styles and aesthetics.

πŸ“Έ A Fusion of Music and Style: Photographed in a studio surrounded by musical instruments, Sekou perfectly embodies the spirit of the campaign, merging his musical talents with PUMA’s iconic fashion. Known for his eclectic mix of jazz, R&B, pop, and soul, Sekou brings a unique vibrancy and authenticity to the brand,

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Campaigns 2 mins read

Alia Bhatt Stars in Cadbury Perk’s New Campaign ‘Take It Lightly’

Cadbury Perk has launched its latest campaign, “Take It Lightly,” featuring Bollywood actress Alia Bhatt, to bring a touch of light-heartedness to everyday challenges. The campaign encourages people to face life’s uncertainties with a smile and, of course, a Cadbury Perk in hand, aligning with the brand’s ethos of positivity and fun.

🎭 A Light-Hearted Approach to Life: Emphasizing a joyful and optimistic outlook, the campaign captures the essence of navigating life’s twists and turns through a series of engaging narratives. Cadbury Perk, known for its youthful and fun persona, reinforces its connection with the younger audience by promoting a cheerful and carefree attitude towards life’s small stresses.

πŸ“Ί Inspirational Messaging: Nitin Saini, Vice President of Marketing at Mondelez India, highlights the campaign’s aim to inspire young consumers to adopt a positive change in attitude, much like the brand ambassador Alia Bhatt. The campaign’s message is that a lighter approach can significantly

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Campaigns 2 mins read

‘The Office’ Cast Reunites for AT&T Business Ad Campaign

Fans of ‘The Office’ are in for a treat as key cast members have reunited for a new ad campaign for AT&T Business. The campaign, which debuted on April 17, features Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner. These beloved actors reprise their comedic roles in a six-minute spot that showcases them attempting to handle a product launch with the usual mayhem and humor reminiscent of the popular TV show.

πŸ”‘ A Day in the Office: The spot follows the cast as they struggle with inventory management, social media promotions, and gaining access to the computer room to officially launch the site. In true ‘The

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