Endorsement Deals

Brand Ambassador 2 mins read

Paris Hilton Named New Ambassador for Alani Nu

Paris Hilton, the iconic media personality and entrepreneur, has taken on a new role as the brand ambassador for Alani Nu, the popular supplements brand known for its trendy and health-focused products. This partnership adds another high-profile endorsement to Hilton’s extensive portfolio of collaborations.

🍹 A Trendsetting Collaboration: Known for her influential presence in both entertainment and business, Paris Hilton’s collaboration with Alani Nu is a strategic move for the brand, aiming to leverage her vast social media reach and trendsetter status. Alani Nu has previously partnered with celebrities like Emily Ratajkowski and Whitney Simmons, and Hilton’s addition is set to further enhance the brand’s visibility and appeal.

🌟 Paris’s Busy Endorsement Schedule: Paris Hilton has been active in the endorsement arena, engaging with multiple brands across different sectors. Recently, she collaborated with TikTok star Alix Earle in a ‘Get Chic for Breakfast’ campaign for Joe & the Juice, and

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Brand Ambassador 2 mins read

Song Weilong Joins Gucci as New Brand Ambassador

Gucci, the illustrious fashion house under Kering’s ownership, has announced the signing of Chinese actor Song Weilong as their latest brand ambassador. Known for his captivating performances and on-screen versatility, Weilong has garnered significant fame and recognition, particularly for his leading roles in popular Chinese dramas like “Find Yourself.”

🎬 Rising Star in the Fashion and Film Industry: Song Weilong has quickly risen through the ranks of the entertainment industry, known for his dynamic acting skills and striking presence. His association with Gucci marks a significant step into the global fashion scene, highlighting his stylish persona and alignment with the luxury brand’s aesthetic.

👗 A Perfect Fit for Gucci: Weilong’s bold style and youthful charisma make him an ideal representative for Gucci, a brand celebrated for its innovative and trend-setting designs. His ability to resonate with both domestic and international audiences enhances Gucci’s strategy to connect with a diverse consumer

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Brand Ambassador 2 mins read

A’ja Wilson Strikes Multi-Year Endorsement Deal with Gatorade

A’ja Wilson, the standout star of the Las Vegas Aces and two-time WNBA MVP, has secured a significant endorsement deal, signing a multi-year contract with Gatorade. This partnership adds a prestigious layer to Wilson’s already impressive portfolio and underscores her status as one of the top athletes in women’s basketball.

🏀 Joining Elite Company: With this deal, Wilson joins a select group of women’s basketball luminaries who have represented Gatorade. This group includes Caitlin Clark, who secured her deal while playing at the University of Iowa, and Paige Bueckers, the celebrated guard from the University of Connecticut. Wilson’s addition to this roster not only celebrates her achievements on the court but also her potential to inspire and lead in the sports industry.

📈 Expanding Influence and Recognition: Gatorade’s choice to partner with Wilson highlights her influence both as an athlete and as a role model. Her dynamic presence and exceptional skills make her an ideal ambassador for the brand, which

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Brand Ambassador 2 mins read

Ksubi Launches Eyewear Line with Patty Mills as Campaign Frontman

Ksubi, the renowned Australian streetwear brand, is making a striking entrance into the eyewear market with the release of its new sunglasses collection this Thursday. To celebrate this significant expansion, Ksubi has partnered with NBA star Patty Mills, who not only fronts the campaign but has also collaborated on the design of one of the styles.

🕶️ A Fresh Vision in Eyewear: The new collection features four distinct sunglasses styles, each embodying Ksubi’s signature aesthetic that blends contemporary fashion with a bold streetwear edge. The collaboration with Patty Mills brings an additional layer of authenticity and flair, particularly with the style he helped co-create, ensuring that the offerings are not only fashionable but also personally inspired.

🏀 Patty Mills: More Than an Athlete: Known for his dynamic presence both on and off the basketball court, Patty Mills’ collaboration with Ksubi extends his influence into the world of fashion. The campaign showcases Mills modeling the sunglasses, highlighting their unique

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Campaigns 2 mins read

Naomi Osaka Teams Up with Angel Reese and Sha’Carri Richardson for New Beats by Dre Campaign

Naomi Osaka, alongside basketball sensation Angel Reese and track and field star Sha’Carri Richardson, has been unveiled as the face of the latest Beats by Dre ad campaign for the newly released Solo 4 headphones and wireless earbuds. This powerful trio of athletes brings a dynamic blend of talent and style to the forefront of the brand’s new launch.

🎧 A Star-Studded Campaign: Naomi Osaka, who has been a sponsored athlete by Beats since 2020, joins forces with Reese and Richardson in a campaign that celebrates excellence and empowerment in sports. Released over the weekend, the campaign features striking visuals and showcases the athletes in scenarios inspired by their respective sports.

🏀 Dynamic Imagery and Style: In one of the most captivating images, Osaka is seen literally serving a tennis ball, dressed in a pleated black skirt paired with the sleek, over-ear Solo 4 headphones.

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Brand Ambassador 2 mins read

Josh Abbott Becomes Brand Ambassador for Dairy Queen in Texas

Josh Abbott, lead singer of the Josh Abbott Band and a Texas native, has been named the new brand ambassador for Dairy Queen, celebrating a partnership that taps into deep-seated nostalgia and his Texan roots. This collaboration is highlighted by a special meal deal featuring Abbott’s favorite childhood eats from the iconic fast-food chain.

🍴 A Taste of Texas Tradition: Reflecting on his upbringing in Idalou, just outside of Lubbock, Abbott shares heartfelt memories of visits to Dairy Queen. “Whether I was heading to Dairy Queen after a basketball or football game, or going to Dairy Queen with my Grandpa, I have a lot of great memories with the brand,” Abbott recounted. It’s this personal connection to the brand that makes him the perfect ambassador to resonate with Texan audiences.

🎉 Josh Abbott’s Favorite Meal Deal: Starting April 29 and running through May 26, fans and DQ patrons can indulge in Josh Abbott’s favorite meal, a 4-piece Steak Finger Country Basket, paired with a mini M&M’s Milk Chocolate Blizzard,

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Brand Ambassador 2 mins read

2 Chainz Joins Grand Marnier as Brand Ambassador for The Rouge Room Series

Grand Marnier has announced multi-Grammy® award-winning hip-hop artist and entrepreneur 2 Chainz as their latest brand ambassador. This partnership kicks off with the introduction of The Rouge Room, a digital content series that aims to celebrate the power of unexpected collaborations, perfectly timed ahead of Cinco de Mayo.

🎤 Celebrating Grand Encounters: Grand Marnier, known for its unique blend of cognac and orange liqueur, has long celebrated the concept of “Grand Encounters.” The Rouge Room is designed as a visual and thematic space that embodies this idea, providing a platform for showcasing innovative and contemporary collaborations that blend various cultural elements in exciting ways.

🍊 A Fusion of Flavors and Talents: 2 Chainz, renowned not only for his musical prowess but also for his entrepreneurial spirit, is set to bring a fresh and vibrant energy to The Rouge Room. His involvement will include starring in digital episodes that explore the fusion of cultures, flavors, and artistic expressions, resonating

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Brand Ambassador 2 mins read

Troye Sivan Partners with Magnum as Global Ambassador

Australian pop sensation Troye Sivan has teamed up with Magnum ice cream as their new Global Ambassador. In this exciting collaboration, Sivan has taken on the creative task of producing new remixes for his popular track ‘Honey,’ bringing a fresh and sweet twist that aligns perfectly with the indulgent essence of the Magnum brand.

🎶 A Musical Blend with a Sweet Twist: The collaboration between Troye Sivan and Magnum is a unique fusion of music and flavor. Sivan’s track ‘Honey’ will receive a new life with remixes that aim to capture the luxurious and indulgent spirit of Magnum’s ice cream. Fans of Sivan and ice cream lovers alike can look forward to a sensory delight that combines catchy beats with the allure of sweet treats.

🌍 Global Influence and Appeal: As a Global Ambassador for Magnum, Troye Sivan will be at the forefront of the brand’s new campaigns, potentially including special events, exclusive content, and innovative marketing strategies that highlight the synergy between his music and Magnum’s products. This

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Film/TV 2 mins read

Xochitl Gomez Joins Adidas as New Ambassador for Sportswear

Adidas has officially welcomed Xochitl Gomez, the rising star of “Doctor Strange in the Multiverse of Madness,” to its global family as a brand ambassador for the Sportswear category. This partnership comes at a pivotal moment in Gomez’s career as she continues to capture attention in the film industry with her standout performances and distinct fashion sense.

🎬 A Rising Star in Film and Fashion: Xochitl Gomez has quickly become one of Hollywood’s most exciting new talents, making a significant impact with her role in the Marvel Cinematic Universe. Her eye for fashion and her commitment to various social causes have made her a powerful voice and role model, particularly within the young Latinx community.

🏃‍♀️ Blending Sport and Style: An avid dancer and martial artist, Gomez embodies the dynamic intersection of sport, culture, and style. Her ability to seamlessly integrate her athletic interests with her creative endeavors makes her an ideal fit for Adidas, a brand known for its dedication to innovation and

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Brand Ambassador 2 mins read

DJ Pauly D Takes on Skincare: New Ambassador for Thayers

DJ Pauly D, famed for his vibrant persona on the shores of Jersey and his electrifying DJ sets, is diving into the world of skincare as the new brand ambassador for Thayers Natural Remedies. Known primarily for his role on the hit reality TV show and his musical career, Pauly D is now set to bring his iconic style to Thayers, America’s No.1 toner brand, through an engaging digital brand campaign.

🎤 From the Club to Skincare: Fans know Pauly D for his fist-pumping beats and larger-than-life television presence, but he’s also serious about his skincare. In his new role, he will showcase how he uses Thayers’ Blemish Clearing Toner to maintain his famously pristine complexion, ensuring he looks “fresh to death” whether he’s spinning decks at a club or filming for television.

🌿 Spotlight on Blemish Clearing Toner: The campaign will focus on the benefits of Thayers’ Blemish Clearing Toner, a product designed to keep skin clear and refreshed. By aligning with Pauly D, Thayers

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Hip-Hop 2 mins read

Eminem Steps into Role as Brand Ambassador for Crypto.com

Eminem has been announced as the new brand ambassador for Crypto.com. Taking the baton from actor Matt Damon, who featured in the platform’s advertising campaign last year, Eminem is set to bring his iconic status and considerable influence to promote the popular cryptocurrency exchange.

🚀 A Bold Move in a Dynamic Industry: Eminem’s partnership with Crypto.com comes at a time when the crypto industry has seen both heightened interest and scrutiny. Despite recent controversies involving celebrities endorsing crypto products without proper disclosures, Eminem’s entry into this space is expected to draw significant attention and potentially bring a new audience to the platform.

🎤 Eminem’s Unique Appeal: Known for his impactful music and massive global fanbase, Eminem’s role as a spokesman could play a crucial part in Crypto.com’s strategy to enhance its visibility and credibility in the marketplace. His involvement is likely to resonate not just with crypto enthusiasts but also with a broader segment of his fans who

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Music 2 mins read

FKA Twigs Teams Up With Sneaker Brand On for New Training Line Launch

In an exciting new collaboration that marries movement with style, British artist FKA Twigs has signed on as the Creative Partner for the Swiss running brand, On. Known for seamlessly integrating dance and dynamic performance into her music, FKA Twigs’ partnership with On is a natural fit, promising to bring a fresh artistic vision to their new training line.

👟 A Synergy of Movement and Design: FKA Twigs, with her background in dance and her innovative musical performances, brings a unique perspective to On’s focus on high-performance and technically sound footwear. This collaboration will leverage her artistic flair and understanding of movement to inspire and influence the design and functionality of the new line, aiming to meet the needs of active individuals who value both performance and style.

🎨 Creative Partnership in Action: As Creative Partner, FKA Twigs will be deeply involved in the creative process, from the initial design concepts to the final product launch. Her influence is expected to infuse the training line with a blend of

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Brand Ambassador 2 mins read

Ryan Reynolds Is the New Brand Ambassador for Abu Dhabi’s Yas Island

In an exciting development for Abu Dhabi’s premier leisure destination, Hollywood superstar Ryan Reynolds has been appointed as the new Chief Island Officer for Yas Island. This partnership is set to catapult the island’s visibility on the global stage, with Reynolds bringing his charismatic and engaging presence to the role.

🎬 Star Power on Display: Known for his versatile acting and sharp wit, Reynolds is perfectly suited to showcase Yas Island’s diverse array of world-class attractions. As Chief Island Officer, he will be instrumental in highlighting everything the island has to offer, from thrilling theme parks and leisure experiences to luxury hospitality and shopping options, all through his unique and entertaining lens.

🌍 Bringing Yas Island to the World: With Reynolds at the helm, Yas Island aims to reach a broader audience, showcasing its family-friendly entertainment and leisure facilities to global travelers. His involvement is expected to bring a fresh, vibrant energy to the promotion of the island,

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Basketball 2 mins read

Taurean Prince Becomes Investor in Shoe Brand Crossover Culture

Taurean Prince is making a significant move off the court as he invests in the emerging shoe brand, Crossover Culture. In a bold step that diverges from traditional athlete endorsements, Prince will not only serve as the brand ambassador but will also take on a substantial role in the design and creative processes of the company’s shoe products.

👟 A New Kind of Partnership: At 30, Prince is embracing a unique opportunity with Crossover Culture by becoming the brand’s first NBA investor. This collaboration goes beyond typical endorsement deals, as it allows him to engage directly with the brand’s creative and marketing strategies. This expanded role offers Prince a chance to influence the design and business direction of the products, setting a new precedent for athlete involvement in the sportswear industry.

📈 Charting a New Path: Unlike his peers who may be aligned with larger sportswear giants like Nike and Adidas, Prince’s involvement with Crossover Culture represents a significant pivot. Here, he is not

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Brand Ambassador 1 mins read

Rudy Gobert Teams Up with LEEF Brands for Wellness Advocacy

LEEF Brands, a top-tier vertical cannabis operator, proudly announces its new partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves. This collaboration introduces Gobert as a principal brand ambassador for LEEF’s diverse range of wellness products, including LEEF Brands, LEEF Organics, and Paleo Paw.

🌿 Promoting Wellness Through Partnership: Gobert will leverage his extensive reach and influence to promote LEEF’s products through social media and various other platforms, underscoring the company’s commitment to enhancing wellness.

🤝 Supporting Youth and Community: Additionally, this partnership will significantly benefit Rudy’s Kids Foundation, a charity founded by Gobert focused on enriching the lives of youth. An annual campaign co-coordinated between LEEF and Rudy’s Kids Foundation will donate half of its profits to support vital children’s charities, enhancing their impact on education, recreation, community health, and outreach.

This strategic ambassadorship with Rudy Gobert

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Campaigns 2 mins read

Livvy Dunne Celebrated on Billboards Nationwide by Accelerator Active Energy Following National Championship Win

In a vibrant celebration of athletic excellence, Accelerator Active Energy has launched a nationwide billboard campaign featuring Livvy Dunne, fresh from clinching LSU’s first gymnastics National Championship. The campaign, which lights up billboards in Dallas-Fort Worth—where the NCAA gymnastics National Championship was held—along with Kansas City, Louisville, and Minneapolis, underscores Dunne’s monumental achievement and her significant impact as a NIL (Name, Image, Likeness) superstar.

🏆 A National Victory Celebrated Widely: The billboards not only celebrate Dunne’s recent victory but also aim to connect fans and consumers with the spirited essence of the win. As a token of celebration, Accelerator is offering a promotional discount, giving $5 off any 12 pack of their Active Energy product with the promo code “LivvyChamp.”

📣 Engagement Beyond Traditional Media: The celebration extends to social media, where Accelerator has actively shared moments from Dunne’s championship victory,

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Brand Ambassador 2 mins read

Caitlin Clark Inks Historic $28 Million Nike Endorsement Deal, Set to Launch Signature Shoe

Caitlin Clark, the fresh No. 1 pick in this month’s WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark’s relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed initial interest but withdrew when the annual bids reached the $3 million mark, underscoring

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Brand Ambassador 1 mins read

Puka Nacua Secures Multi-Year Footwear and Apparel Deal with Jordan Brand

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua’s rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua’s on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua’s exceptional rookie performance but also to his potential to influence and inspire future generations of athletes.

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Campaigns 1 mins read

Maxx Crosby Joins Jordan Brand: A New Endorsement Era for the Raiders Star

Maxx Crosby, celebrated edge rusher for the Las Vegas Raiders, has embarked on a new chapter in his career with a multi-year footwear and apparel endorsement deal with Jordan Brand. This partnership positions Crosby alongside the elite athletes associated with one of the most iconic sports brands globally.

👟 Strategic Brand Alignment: According to sports industry insider Nick DePaula, Crosby’s deal with Jordan Brand highlights his prominence in the NFL and his appeal as a sports figure with significant influence. Crosby, a three-time Pro Bowler, is recognized not only for his formidable presence on the field but also for his marketable persona off the field.

🏈 Raiders and Jordan Brand: With this deal, Crosby becomes the second NFL player recently to join Jordan Brand, following Los Angeles Rams wide receiver Puka Nacua. This move underscores Jordan Brand’s strategy to diversify its portfolio by including top talents from various sports disciplines, enhancing the brand’s visibility and appeal across different audiences.

Maxx

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Endorsement Deals 2 mins read

Michael Penix Jr. Joins Adidas Ahead of NFL Draft

Adidas has officially signed Michael Penix Jr., one of the top quarterback prospects, to an endorsement deal as the NFL Draft unfolds tonight. The terms of the agreement have not been disclosed, but this partnership marks a significant moment for both Adidas and Penix Jr.

🏈 Impressive Collegiate Career: Penix Jr., renowned for his dynamic performance as the quarterback for the Washington Huskies, has had an exceptional senior year. He led the nation with 4,903 passing yards, contributed 36 touchdowns, and spearheaded his team’s journey to the national championship game. Although they were runners-up to the Michigan Wolverines, Penix Jr.’s efforts did not go unnoticed.

🏆 Accolades and Projections: His outstanding play made him a finalist for the Heisman Trophy and he clinched the Maxwell Award for his prowess on the field. As the draft approaches, Penix Jr. is anticipated to be among the top five quarterbacks selected, highlighting his potential impact in the NFL.

👟 A Continuation of Partnership:

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