Endorsement Deals

Barry Keoghan, celebrated for his role in “Saltburn” and other notable films, has been announced as the new face of Swiss luxury watchmaker Omega. This prestigious role aligns him with other renowned personalities such as Zoë Kravitz, Jonathan Bailey, and Kaia Gerber, who have also represented the iconic brand.

🕰️ A New Timepiece Ambassador: Omega’s selection of Barry Keoghan highlights his rising star in the entertainment industry and his impeccable style that resonates with luxury and sophistication. As Omega continues to embrace both classic elegance and modern innovation, Keoghan’s dynamic presence and artistic sensibility make him a perfect ambassador for the brand.

👗 Fashion and Endorsement Portfolio: Keoghan is no stranger to the fashion world, having

Zendaya, the multi-talented actress and fashion icon, has expanded her endorsement portfolio by becoming the new brand ambassador for On Running. Represented by Creative Artists Agency (CAA), Zendaya’s new role with the Swiss athletic footwear and performance apparel brand marks a strategic expansion into lifestyle branding for On Running.

👟 On Running’s Lifestyle Brand Push: On Running, traditionally known for its innovation in performance athletic wear, is making a significant push into the lifestyle sector. This strategy includes enlisting high-profile celebrities outside of the traditional sports arena to broaden its appeal. Earlier this year, the brand also brought on FKA Twigs as an ambassador, further emphasizing its commitment to diversifying its brand presence in the lifestyle and fashion domains.

🌟 Zendaya’s Endorsement Portfolio: Zendaya is no stranger to high-profile endorsements, having previously partnered with brands such as Tommy

Cameron Brink, the standout basketball star represented by CAA, has partnered with Mattress Firm as their latest brand ambassador. This collaboration is part of Mattress Firm’s “Team Sleep Well” initiative, which emphasizes the importance of good sleep for overall wellness.

🛏️ Promoting Healthy Sleep: As a new ambassador for Mattress Firm, Cameron Brink will play a crucial role in promoting the brand’s mission to enhance sleep health across America. Her involvement is aimed at encouraging athletes and the broader public to recognize the significant impact of sleep on performance and quality of life.

🏃‍♂️ Joining Forces with Kenny Bednarek: Alongside Brink, professional runner Kenny Bednarek has also joined Team Sleep Well. Together, their endorsements will highlight their personal experiences with Mattress Firm products and underscore

Manny Pacquiao, the legendary boxer and global sports icon, has been announced as the new brand ambassador for Hanuman Beverages, a leading Cambodian beverage company. Known for his extensive endorsement portfolio, Pacquiao’s latest partnership underscores his continued influence in the beverage industry.

🥤 Expanding Beverage Endorsements: Pacquiao’s association with Hanuman Beverages adds to his previous endorsements in the beverage sector, including Vita Water and alcoholic beverages from San Miguel Brewery and Hennessy. This new role with Hanuman Beverages allows him to tap into new markets, particularly in Southeast Asia, where his popularity remains high.

🌏 Strengthening Market Presence in Asia: By partnering with Manny Pacquiao, Hanuman Beverages aims to leverage his massive fan base and respected status to enhance their

AJ Odudu, the popular presenter from Blackburn, has been announced as the latest brand ambassador for Marks & Spencer (M&S). Represented by John Noel Management, Odudu brings her vibrant personality and growing public profile to one of the UK’s most esteemed retail brands.

🛍️ A Fresh Face for M&S: As M&S continues to modernize its brand and connect with a broader audience, AJ Odudu’s role will involve highlighting key fashion and lifestyle products. Her approachable style and relatability make her an ideal fit for M&S, aiming to attract both younger and diverse demographics to the brand.

🎤 Diverse Endorsement Background: AJ Odudu’s previous endorsements, including Diet Coke and Sol de Janeiro, demonstrate her broad appeal and effectiveness as a brand ambassador. Her experience in promoting both

David Beckham, the renowned global sports icon and entrepreneur, has become the new face of Bowers & Wilkins, the esteemed British audio brand. This “long-term partnership” will launch with a major campaign focused on Bowers & Wilkins’ high-end noise-cancelling wireless headphones, the Px8.

🎧 Launching the Px8 Campaign: Beckham’s collaboration with Bowers & Wilkins begins with the promotion of the Px8 headphones, a premium product that combines state-of-the-art noise-cancelling technology with superior sound quality. Beckham’s widespread appeal and refined image align perfectly with the brand’s reputation for luxury and innovation in audio technology.

📈 A Busy Month of Endorsements: Beckham’s partnership with Bowers & Wilkins adds to a busy month of endorsements, including recent deals with AliExpress, Ninja Brand, and Hugo

Peggy Gou, the internationally celebrated DJ and producer, has been named the new global ambassador for Maybelline New York. Represented by WME and self-managed, Gou brings her distinct style and substantial influence to one of the leading beauty brands in the world. This collaboration highlights her expanding presence in the fashion and beauty industries, following her remarkable success in the music scene.

💄 Expanding Maybelline’s Global Influence: As Maybelline New York’s global ambassador, Peggy Gou will play a crucial role in the brand’s international campaigns, embodying the brand’s commitment to diversity and innovation in beauty. Her unique flair and global appeal are ideal for connecting with Maybelline’s diverse consumer base, as the brand continues to cater to a wide range of beauty enthusiasts around the world.

🎵 Musical and Fashion Crossover: Known for her global hit “(It Goes Like) Nanana” last year,

Lele Pons, who is represented by CAA, has been announced as the first-ever swimwear partner for SHEIN, the global fashion retail powerhouse. This partnership marks a significant milestone in SHEIN’s marketing strategy, leveraging Pons’ extensive social media influence to enhance its brand presence in the swimwear market.

👙 Pioneering Swimwear Collaboration: As SHEIN’s inaugural swimwear ambassador, Lele Pons will be at the forefront of promoting the brand’s diverse and trendy swimwear line. Known for her vibrant personality and fashion sense, Pons is perfectly poised to represent SHEIN’s stylish and accessible swimwear offerings, potentially including exclusive capsule collections or themed campaigns.

📈 Social Media Powerhouse: With over 53 million followers on Instagram and an engagement rate of 1.6%, Lele Pons commands a vast audience that spans the globe. Her influence is a tremendous asset for SHEIN as the brand looks to solidify

Jessica McCormack, the esteemed British luxury jeweler, has announced Zoë Kravitz as its first-ever brand ambassador. This significant partnership is timed to align with Jessica McCormack’s strategic expansion into the U.S. market. Kravitz, who is represented by CAA and celebrated for her roles as an actor and director, brings her distinctive style and substantial influence to the luxury brand.

💎 Elevating Brand Presence: Zoë Kravitz’s collaboration with Jessica McCormack is set to elevate the brand’s profile, particularly as it navigates its U.S. expansion. Kravitz has previously lent her influence to major brands such as Tiffany & Co. and YSL Beauty, demonstrating her capacity to resonate with audiences and enhance brand visibility.

🌟 Social Media Impact: With over 7 million followers on social media

David Beckham, the iconic former England football captain, has entered into a significant partnership with Alibaba, becoming the global brand ambassador for AliExpress. This deal, which represents the largest endorsement to date for Alibaba, aligns Beckham with the Chinese e-commerce giant’s ambitious marketing campaign for UEFA Euro 2024.

📈 Expanding Global Influence: Beckham, represented by WME and his own DB Ventures, is no stranger to high-profile brand partnerships, having just secured deals with Ninja Brand and Hugo Boss earlier this month. His collaboration with Alibaba’s AliExpress further cements his role as a leading figure in international marketing, particularly in the digital commerce space.

🌍 Role in Alibaba’s Euro 2024 Campaign: As the face

Simone Ashley, celebrated for her role in the hit series “Bridgerton,” has been announced as the new brand ambassador for L’Oréal Paris in the UK and Ireland. Represented by CAA, Ashley’s burgeoning influence in the entertainment and fashion industries continues to grow as she aligns with one of the world’s leading beauty brands.

💄 Embarking on a New Beauty Role: As L’Oréal Paris’s ambassador, Simone Ashley will represent the brand’s diverse range of beauty products, potentially featuring in campaigns across skincare, makeup, and hair care. Known for her radiant beauty and compelling screen presence, Ashley embodies the elegance and confidence that L’Oréal Paris champions.

🌐 A Rising Star Among Esteemed Company: This announcement follows the recent appointment of Heidi Klum as a global ambassador for L’Oréal

Vinicius Junior ana Vini Jr, the electrifying Brazilian footballer and star winger for Real Madrid, has officially joined Gatorade as a brand ambassador in a new multi-year deal. Represented by Roc Nation, Vinicius Jr. adds this significant partnership to his impressive roster of endorsements, reflecting his rising status in the global sports arena. This announcement follows Gatorade’s recent major deal with A’Ja Wilson earlier this month

⚽ Joining a Prestigious Lineup: Vinicius Jr. steps into a distinguished group of Gatorade ambassadors, joining forces with top athletes like Korean footballer Heung-min Son, NBA star Jayson Tatum, and tennis sensations Coco

Caitlin Clark, the 2024 No. 1 WNBA draft pick and NCAA Division I basketball’s all-time leading scorer, has inked a multiyear partnership with Wilson. This significant endorsement deal marks a milestone for Clark as it includes a signature basketball collection, making her one of the few athletes, alongside Michael Jordan, to develop a signature line with Wilson.

🏀 A Landmark Partnership: Caitlin Clark’s new deal with Wilson is not just an endorsement but an opportunity to leave her mark on the sport. The agreement includes her own signature basketball collection, which will likely feature basketballs and possibly other basketball-related gear tailored to her specifications. This move underscores her rising influence in basketball and her potential to shape the game, much like Michael Jordan did with his groundbreaking products.

👟 A Busy Year of Endorsements: Clark has been highly active in the endorsement sphere, already securing a shoe

MET-Rx, a leader in sports nutrition and meal replacement products, has announced a dynamic new multi-year partnership with WWE legend, A-list actor, and philanthropist John Cena. Known for his unwavering commitment to fitness and nutrition, Cena will be at the forefront of a new digital campaign for MET-Rx, designed to highlight the brand’s dedication to fueling athletic greatness and nutritional excellence.

🏋️ A Perfect Fit for Fitness Promotion: John Cena, with his iconic status in both the wrestling world and Hollywood, brings a unique blend of athleticism, charisma, and widespread appeal to MET-Rx. His journey from Gold’s Gym to WWE superstardom and his transition to the red carpet exemplify the dedication and hard work that MET-Rx aims to embody with its products.

📱 High-Energy Digital Campaign: Cena will star in a high-energy digital campaign that leverages both his fit physique and his well-known comedic talents. This campaign is set to engage audiences by showcasing how MET-Rx products support intense fitness routines