Endorsement Deals

Hip-Hop 1 mins read

Pusha T Is the New Brand Ambassador for Louis Vuitton

Pusha T, the acclaimed rapper and music industry stalwart, has inked a new endorsement deal to become the latest brand ambassador for Louis Vuitton. His deep ties with Louis Vuitton’s menswear creative director, Pharrell Williams, have facilitated this partnership. Pusha T has not only modeled for the brand but has also debuted new music at Louis Vuitton fashion shows, further blending the worlds of music and high fashion.

Management and Representation: Pusha T is managed by Steven Victor, a close associate of Pharrell Williams, enhancing their collaborative opportunities. For live bookings, he is represented by the Cara Lewis Group in North America and Wasserman for Europe/UK bookings. His publicist team at The

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Endorsement Deals 2 mins read

Stanley Teams Up with Olivia Rodrigo for Exclusive Tumbler Release

Stanley, renowned for its durable and stylish drinkware, has announced a new collaboration with pop sensation Olivia Rodrigo, launching a custom-designed tumbler that marries practicality with pop culture flair.

🥤 Exclusive Tumbler Design: The collaboration features the 40-oz. Quencher H2.0 Flowstate Tumbler, priced at $55. This custom piece reflects Olivia Rodrigo’s unique style and appeals to her massive fan base, offering a special way for fans to incorporate a bit of her essence into their daily lives.

🚀 Previous Stanley Collaborations: Stanley has a history of successful partnerships with celebrities to launch limited-edition tumblers. A recent collection with country artist Lainey Wilson sold out quickly, demonstrating the brand’s ability to tap into diverse fan bases and create buzz around their products. The brand has also partnered with artists like Dustin

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Sports 2 mins read

Charles Leclerc Signs New Endorsement Deal with Peroni Nastro Azzurro

Charles Leclerc, renowned Formula 1 driver and lifestyle icon, has signed a multi-year partnership with Peroni Nastro Azzurro 0.0%, marking his first venture as a global brand ambassador for the super-premium Italian beer brand, part of Asahi Europe & International.

🍻 Premier Partnership: This collaboration introduces Leclerc as the face of Peroni Nastro Azzurro 0.0%, highlighting the brand’s commitment to promoting a sophisticated, alcohol-free beer option. Leclerc’s global appeal and charismatic presence are set to elevate the brand’s profile on the international stage.

📈 Endorsement Spree: This deal with Peroni is the latest in a series of endorsements and business ventures for Leclerc, who signed with WME in December. Earlier this year, he launched his own

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Endorsement Deals 2 mins read

Cavinder Twins Sign New Endorsement Deal With Under Armour

Haley and Hanna Cavinder, stars of the University of Miami women’s basketball team, have inked a significant three-year endorsement deal with Under Armour, marking a major milestone in their burgeoning sports careers.

🏀 Strategic Partnership: This partnership is a strategic move by Under Armour to leverage the Cavinder twins’ substantial influence and popularity in the realm of college basketball and beyond. Represented by Everett Sports Marketing, Haley and Hanna are poised to bring their dynamic presence and athletic prowess to the Under Armour brand.

📲 Social Media Impact: The Cavinder twins are not only known for their skills on the basketball court but also for their strong social media presence. Haley boasts over 800,000 followers on Instagram with an impressive engagement rate of nearly 9%, while Hanna matches her sister’s following with an engagement

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Endorsement Deals 2 mins read

Bobby Witt Jr. Signs New Endorsement Deal with Whataburger

Rising baseball star Bobby Witt Jr., represented by Octagon, has inked a new endorsement deal to become the brand ambassador for Whataburger, aligning with one of the most iconic fast-food chains in the U.S.

🍔 New Partnership Highlights: As the new face of Whataburger, Witt Jr. will utilize his growing social media presence to promote the brand. With over 160,000 followers on Instagram, he has the platform to effectively engage with fans and consumers, introducing them to Whataburger’s offerings and promotions.

🏅 Endorsement Portfolio: Bobby Witt Jr.’s endorsement deal with Whataburger adds to a growing list of partnerships, including collaborations with major brands such as Under Armour, Wilson, and Homewood Bat Co. These partnerships underscore his marketability and appeal

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Endorsement Deals 2 mins read

Lil Wayne and LeBron James Team Up for Beats Campaign

In a captivating new campaign for Beats, music and sports collide with Lil Wayne and LeBron James showcasing the brand’s latest offerings. The advertisement creatively plays on the humorous frustration of Lil Wayne as his hit song “A Milli” becomes the soundtrack of a lively party hosted by LeBron and his wife, Savannah.

🌟 Creative Collaboration: The scene sets a light-hearted tone where Lil Wayne grows increasingly exasperated

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Racing 2 mins read

Charles Leclerc’s New Endorsement Deal with Bang & Olufsen

Formula 1 sensation Charles Leclerc has been appointed the new brand ambassador for Bang & Olufsen, the renowned Danish luxury audio brand. Represented by WME, Leclerc is set to bring his dynamic influence and substantial social media reach to this new partnership.

🏎️ Proven Track Record and Media Influence: As a leading figure in Formula 1 racing with Scuderia Ferrari, Charles Leclerc not only demonstrates exceptional skill on the tracks but also commands a significant presence off the track. He boasts over 16 million followers on Instagram, engaging a robust 10% of them with his content, which highlights his popularity and influence.

📈 Strategic Brand Alignment: Leclerc’s role with Bang & Olufsen will involve promoting their high-end audio products, a fitting association given his personal brand’s alignment with performance and luxury. His involvement is expected to enhance Bang & Olufsen’s visibility and appeal, especially among younger, tech-savvy consumers who admire Leclerc’s career and lifestyle.

🌐 Diverse Endorsement Portfolio:

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Sports 2 mins read

Coco Gauff’s New Endorsement Deal with NAKED Juice

Coco Gauff, the dynamic professional tennis player, has embarked on a refreshing new role as the brand ambassador and “Chief Smoothie Officer” for NAKED Juice. This partnership leverages Gauff’s influential presence on social media to promote NAKED Juice’s commitment to healthy, real fruit juice smoothies.

🎾 Rising Tennis Star and Social Media Influence: Represented by TEAM8, Coco Gauff has made significant waves not just on the tennis courts but also across social media platforms. With over 1.7 million followers on Instagram and more than 600k followers on TikTok, her engaging content boasts high engagement rates, making her an ideal spokesperson for dynamic consumer brands like NAKED Juice.

🍹 Role as Chief Smoothie Officer: In her unique role as Chief Smoothie Officer, Gauff will collaborate with NAKED Juice to co-create new smoothie flavors, bringing her personal touch and health-conscious perspective to the brand’s product line. This initiative is designed to connect with health-focused consumers and Gauff’s young, active audience.

📲 Promotional

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Music 2 mins read

Måneskin’s Damiano David Appointed Diesel’s First Male Global Ambassador

Damiano David, the charismatic lead singer of the sensational Italian rock band Måneskin, has been named the first male global ambassador for the fashion brand Diesel. This landmark appointment follows Måneskin’s meteoric rise to international fame after their victorious performance at the 2021 Eurovision Song Contest.

🎸 Fashion Forward: Known for his distinct style and bold fashion choices, Damiano has quickly become a fashion icon, embodying the rebellious and avant-garde spirit that Diesel champions. His engagement with the brand is expected to include starring in global advertising campaigns and representing Diesel at major fashion events worldwide.

🌍 Collaborative Efforts: Diesel has a history of dynamic collaborations, including with Korean-American rapper Jay Park, who has served as Diesel’s Korean and Asia Pacific ambassador since 2022, and British Skepta, with whom Diesel launched the fragrance “Sound of the Brave”

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Film/TV 2 mins read

Louis Vuitton Names Gong Yoo as New Brand Ambassador

Gong Yoo, the esteemed South Korean actor known for his captivating performances and charismatic presence, has been appointed as the latest brand ambassador for Louis Vuitton. This partnership places him alongside other high-profile ambassadors from the world of K-pop, such as J-Hope of BTS, and BamBam and Jackson Wang of Got7, under the prestigious LVMH Moët Hennessy Louis Vuitton umbrella.

🎬 Celebrated Career and Influence: Gong Yoo, acclaimed for his roles in iconic films and series such as “Train to Busan” and “Goblin,” continues to be a significant figure in the entertainment industry. His role as the enigmatic Salesman in the global phenomenon “Squid Game” has further solidified his status as a global star, with anticipation building for his return in the show’s eagerly awaited second season.

📸 Social Media Impact: On Instagram, Gong Yoo boasts an impressive following of over 4 million, accompanied by an extraordinary engagement rate of 17%. His influence extends beyond the screen, as he captivates a vast audience with his style and persona, making him

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Sports 2 mins read

Simone Biles Named New Brand Ambassador for K18 Hair Care

Simone Biles, the celebrated gymnast and seven-time Olympic medalist, who is repped by Octagon, has been announced as the new brand ambassador for K18, a Unilever-owned hair care brand. This two-year ambassadorship starts with a powerful campaign that emphasizes the importance of inner strength, a quality that Biles exemplifies both in and out of the gymnastic arena.

🏅 A Legacy of Strength and Resilience: Known for her groundbreaking athletic achievements and her advocacy for mental health and athlete’s rights, Simone Biles continues to inspire millions worldwide. Her partnership with K18 is not just about promoting hair care products; it’s about aligning with a brand that shares her values of resilience and empowerment.

💇‍♀️ Favorite Products: In her role as ambassador, Biles will spotlight K18’s Leave-in Molecular Repair Mask and the complementary oil from the same line—products she personally favors for their innovative biotech-powered formulas that repair and strengthen hair at a molecular level.

🌟 Succeeding Past Ambassadors: Simone steps

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Endorsement Deals 2 mins read

Ryan Garcia Joins Safety Shot as Brand Ambassador

Ryan Garcia, the electrifying professional boxer known for his prowess in the ring and massive social media following, has joined forces with Safety Shot as their new brand ambassador. Garcia, who is represented by WME, is set to use his extensive influence to boost the brand’s visibility and engagement.

🥊 Ryan Garcia’s Social Media Impact: As a standout figure in boxing and a social media sensation, Ryan brings a dynamic presence to Safety Shot’s promotional efforts. With over 12 million followers on Instagram, nearly 8 million on TikTok, and over 1 million on Twitter, his impressive engagement rates make him an ideal partner for the brand.

📈 Previous Brand Partnerships: Garcia’s endorsement portfolio includes collaborations with prominent brands such as YoungLA, Gymshark, and 1800 Tequila. His track record of successful partnerships highlights his effectiveness as a brand ambassador and his ability to connect with a wide audience.

🌐 Fellow Ambassadors: Joining a diverse lineup of Safety Shot ambassadors, including YouTube and social media personalities

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Music 2 mins read

Saweetie Launches New Campaign with Postmates and The Boiling Crab

Saweetie, the dynamic rapper and entrepreneur, has teamed up with Postmates and The Boiling Crab for an exciting new campaign. This collaboration highlights Saweetie’s favorite dining spot, The Boiling Crab, which she has frequently ordered from on the Postmates app.

🍤 A Flavorful Partnership: The campaign centers around Saweetie’s genuine love for The Boiling Crab, making it a natural fit for her to promote. By integrating her personal preferences with her professional endeavors, Saweetie adds an authentic touch to the campaign, connecting with fans and foodies alike.

📱 Endorsement History and Social Media Influence: Since becoming an ambassador for Postmates in April of last year, Saweetie has successfully harnessed her expansive social media reach to promote the brand. With over 12.5 million followers on Instagram and nearly 5 million on TikTok, her impact is significant. Her engaging content drives more than just views, with engagement rates of over 1.5% on Instagram and around 2% on TikTok, highlighting her ability to connect and influence her audience effectively.

🎶 Recent

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Brand Ambassador 2 mins read

Eliud Kipchoge Named Brand Ambassador for Shokz Headphones

Eliud Kipchoge, the world-renowned marathon runner, has joined forces with Shokz Headphones as their new brand ambassador. Represented by Global Sports Communication, Kipchoge is set to elevate the brand’s visibility and appeal through his unparalleled status in the athletics world.

🏃‍♂️ Shokz Headphones Partnership: Shokz, known for their innovative bone conduction technology that allows athletes to listen to music while remaining aware of their surroundings, aligns perfectly with Kipchoge’s dedication to excellence in training and performance. His role will involve endorsing the brand’s latest products, emphasizing their utility in enhancing athletic training and performance.

🌍 Joining Elite Endorsers: Kipchoge is in good company, joining other prominent figures such as Eilish McColgan and Sebastian Pannek who have also endorsed Shokz. This group of elite athletes enhances the brand’s credibility and highlights its commitment to supporting sports professionals with cutting-edge audio technology.

👟 Previous Brand Partnerships: Prior

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Music 2 mins read

Sexyy Red Takes Center Stage in New Au Vodka Campaign

Sexyy Red, the dynamic artist known for her vibrant presence and energetic music, is now the face of a new advertising campaign for Au Vodka, co-owned by Charlie Sloth. This collaboration taps into her substantial influence and unique style to promote the premium vodka brand.

🍸 Au Vodka’s Latest Promotion: Sexyy Red’s involvement with Au Vodka includes starring in a compelling new ad that highlights the luxurious and bold spirit of the brand. The campaign leverages her charismatic personality and connection with her audience to bring a fresh and exciting perspective to the vodka market.

🎶 Recent Musical Achievements: Coinciding with the campaign, Sexyy Red has been riding high on the success of her third album, “In Sexyy We Trust,” released last month. Her musical career continues to ascend, paralleling her increasing visibility in the lifestyle and beverage sectors.

📲 Social Media Impact: Promoting the campaign through her Instagram, where she boasts over 4 million followers with an impressive engagement rate of over 9.5%, and on TikTok, with

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Sports 2 mins read

Tom Brady Partners with Gopuff to Promote TB12 Health Products

Tom Brady, the NFL Hall of Fame inductee and renowned quarterback, has expanded his partnership with Gopuff, the delivery service, by not only investing in the company but also curating a new health and wellness category featuring his TB12 health products.

🏈 Deepening Involvement with Gopuff: Already an investor, Tom Brady is now taking a more hands-on role with Gopuff. He will be involved in content creation, product development, and spearheading initiatives that align with his interests in health and wellness. This collaboration emphasizes Brady’s commitment to promoting healthier lifestyles and making wellness products more accessible to the public.

🌱 Curating Health and Wellness: Brady’s involvement includes curating a “Brady Bag” collection and a health and wellness category on Gopuff. These collections are themed around specific events and are designed to promote a balanced, healthy lifestyle, reflective of Brady’s TB12 philosophy which focuses on holistic health and sustainable peak performance.

🚀 Branding and Endorsements: Throughout

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Endorsement Deals 2 mins read

NBA Champion Jrue Holiday Announced as New Brand Ambassador for Zenni Optical

Zenni Optical, a leader in online eyewear retail and the Official Eyewear Partner of the Boston Celtics, is thrilled to welcome Jrue Holiday, the celebrated guard for the Boston Celtics, as its latest brand ambassador. This partnership enhances Zenni Optical’s connection with sports fans and broadens its appeal through the association with one of basketball’s most respected figures.

🏀 Jrue Holiday’s Stellar Career: Jrue Holiday is not only a 2x NBA champion and 2x All-Star but also an Olympian, bringing a high level of athleticism and recognition to the Zenni brand. His remarkable skills on the court and his professional demeanor off it make him an ideal representative for any brand, especially one looking to strengthen its ties with the sports community.

👓 Strategic Partnership: Aligning with Jrue Holiday supports Zenni Optical’s strategy to integrate its products with lifestyle and performance. As the Official Eyewear Partner of the Boston Celtics, Zenni aims to showcase the durability, style, and utility of its eyewear through high-profile athletes who embody these

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K-Pop 2 mins read

BLACKPINK’s Jennie Stars in Beats Solo Buds and Headphones Campaign

Jennie, a prominent member of the global K-pop sensation BLACKPINK, is showcasing her star power in the latest advertising campaign for Beats Solo Buds and headphones. This collaboration highlights her influence and appeal in the international market, making her a perfect fit for promoting Beats’ new line of audio products.

🎧 New Beats Campaign: Jennie brings her signature style and charisma to the Beats campaign, which aims to connect with a younger, tech-savvy audience. Known for their premium sound quality and stylish design, Beats headphones and Solo Buds are expected to benefit greatly from Jennie’s endorsement, appealing to both music enthusiasts and fashion-forward consumers.

🌟 Expanding Brand Partnerships: Jennie’s collaboration with Beats adds to her growing list of high-profile partnerships, including Adidas, Calvin Klein, and Gentle Monster back in April. These collaborations have not only enhanced her visibility

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Sports 2 mins read

Vinicius Jr. Teams Up with Dirt Is Good as Brand Ambassador

Vinicius Jr., the dynamic Brazilian footballer, has been announced as the latest global brand ambassador for Dirt Is Good, the leading laundry brand known internationally under names such as Persil, OMO, Breeze, Skip, and Surf Excel. This partnership adds to his growing portfolio of high-profile endorsements and solidifies his status as a sought-after figure in sports marketing.

⚽ Expanding Brand Partnership: As part of the Dirt Is Good campaign, Vini Jr joins forces with Bukayo Saka of Arsenal FC and England, enhancing the brand’s connection with young, energetic sports enthusiasts who resonate with the brand’s message of embracing life’s adventures without worrying about stains. Dirt Is Good promotes the idea that getting dirty is a part of active and healthy development, a message that aligns well with the active lifestyles of both athletes.

🌍 Global Influence and Appeal: Represented by Roc Nation, Vini Jr continues to make significant

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Music 2 mins read

Suki Waterhouse Stars in Sonos’ First Headphones Campaign

Suki Waterhouse, celebrated musician and actor, is the face of Sonos’ inaugural campaign for their latest product, the Sonos Ace headphones. Represented by CAA, Waterhouse brings her distinctive style and artistic flair to the forefront of this new venture.

🎧 Introducing Sonos Ace Headphones: In this campaign, Waterhouse showcases the Sonos Ace headphones, highlighting their state-of-the-art audio technology and sleek design. Sonos, known for its innovative sound solutions, aims to capture a broader audience with its first foray into the personal audio space.

🌟 Celebrity Endorsements: Waterhouse joins a lineup of notable personalities who have endorsed Sonos, including Janelle Monae, enhancing the brand’s appeal through celebrity association. This strategy underscores Sonos’ commitment to integrating culture and tech, appealing to a style-conscious market.

👗 Previous Brand Partnerships: Suki Waterhouse has a

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