Endorsement Deals

K-Pop 2 mins read

BLACKPINK’s Jennie Stars in Beats Solo Buds and Headphones Campaign

Jennie, a prominent member of the global K-pop sensation BLACKPINK, is showcasing her star power in the latest advertising campaign for Beats Solo Buds and headphones. This collaboration highlights her influence and appeal in the international market, making her a perfect fit for promoting Beats’ new line of audio products.

🎧 New Beats Campaign: Jennie brings her signature style and charisma to the Beats campaign, which aims to connect with a younger, tech-savvy audience. Known for their premium sound quality and stylish design, Beats headphones and Solo Buds are expected to benefit greatly from Jennie’s endorsement, appealing to both music enthusiasts and fashion-forward consumers.

🌟 Expanding Brand Partnerships: Jennie’s collaboration with Beats adds to her growing list of high-profile partnerships, including Adidas, Calvin Klein, and Gentle Monster back in April. These collaborations have not only enhanced her visibility

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Sports 2 mins read

Vinicius Jr. Teams Up with Dirt Is Good as Brand Ambassador

Vinicius Jr., the dynamic Brazilian footballer, has been announced as the latest global brand ambassador for Dirt Is Good, the leading laundry brand known internationally under names such as Persil, OMO, Breeze, Skip, and Surf Excel. This partnership adds to his growing portfolio of high-profile endorsements and solidifies his status as a sought-after figure in sports marketing.

⚽ Expanding Brand Partnership: As part of the Dirt Is Good campaign, Vini Jr joins forces with Bukayo Saka of Arsenal FC and England, enhancing the brand’s connection with young, energetic sports enthusiasts who resonate with the brand’s message of embracing life’s adventures without worrying about stains. Dirt Is Good promotes the idea that getting dirty is a part of active and healthy development, a message that aligns well with the active lifestyles of both athletes.

🌍 Global Influence and Appeal: Represented by Roc Nation, Vini Jr continues to make significant

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Music 2 mins read

Suki Waterhouse Stars in Sonos’ First Headphones Campaign

Suki Waterhouse, celebrated musician and actor, is the face of Sonos’ inaugural campaign for their latest product, the Sonos Ace headphones. Represented by CAA, Waterhouse brings her distinctive style and artistic flair to the forefront of this new venture.

🎧 Introducing Sonos Ace Headphones: In this campaign, Waterhouse showcases the Sonos Ace headphones, highlighting their state-of-the-art audio technology and sleek design. Sonos, known for its innovative sound solutions, aims to capture a broader audience with its first foray into the personal audio space.

🌟 Celebrity Endorsements: Waterhouse joins a lineup of notable personalities who have endorsed Sonos, including Janelle Monae, enhancing the brand’s appeal through celebrity association. This strategy underscores Sonos’ commitment to integrating culture and tech, appealing to a style-conscious market.

👗 Previous Brand Partnerships: Suki Waterhouse has a

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Brand Ambassador 2 mins read

Thiago Silva Joins Superbet as Brand Ambassador

Thiago Silva, the renowned footballer known for his defensive prowess, has been announced as the new brand ambassador for Superbet, a major player in the sports betting industry. This partnership leverages Silva’s global appeal and follows his previous successful endorsements.

🏅 New Partnership: Silva’s role as Superbet’s ambassador will involve various promotional activities aimed at engaging sports betting enthusiasts around the world. His strong reputation and professional integrity align well with Superbet’s commitment to responsible and exciting sports engagement.

🌍 Previous Endorsements: Prior to joining Superbet, Thiago Silva has been associated with several other brands, enhancing his visibility off the pitch. His endorsements include relationships with ONE Hyperbarics, Puma, and Trivago, showcasing his broad appeal across

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Endorsement Deals 2 mins read

Olympian Suni Lee Named Brand Ambassador for KISS Products’ Salon X-tend Starter Kit

Suni Lee, the acclaimed Olympic gymnast, has been announced as the new brand ambassador for KISS Products‘ innovative at-home nail curing system, the Salon X-tend Starter Kit. Represented by Britt St. George at SMITH & SAINT, Lee continues to expand her presence in the beauty and lifestyle sectors with this latest partnership.

🎖️ Olympic Journey Continues: As the 21-year-old gymnast prepares for the 2024 Paris Olympics USA Team Trials starting June 27, her collaboration with KISS Products highlights her off-the-mat endeavors and her influence in the beauty industry. Lee’s dynamic appeal and athletic prowess make her an ideal figure to represent the Salon X-tend Starter Kit, designed to bring professional nail care into consumers’ homes.

💅 About the Salon X-tend Starter Kit: This new product from KISS offers an at-home solution for long-lasting nail enhancements, reflecting the brand’s commitment to innovation in beauty technology. With Lee at the forefront, KISS aims to appeal to a young, active audience

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Sports 2 mins read

Athleta Launches New Campaign Featuring Simone Biles Ahead of Paris Olympics

Athleta has teamed up with gymnastics superstar Simone Biles for a compelling new ad campaign as the world gears up for the Paris Olympics. This campaign showcases Biles training in an empty gym, emphasizing her dedication and the awe-inspiring complexity of her routines, underscored by the musical refrain “just because she can”—a powerful reference to her well-known answer to why she attempts such challenging maneuvers.

🤸‍♀️ Highlighting Olympic Readiness: The ad aims to capture the essence of Biles’ unparalleled skill and the intense preparation

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Brand Ambassador 2 mins read

Rihanna Named New Brand Amassdor of J’Adore by Parfums Christian Dior

Rihanna, the global music icon and business mogul, has been unveiled as the new brand ambassador for J’Adore, the blockbuster women’s fragrance from Parfums Christian Dior. This announcement marks a significant shift as Rihanna steps into a role previously held by Charlize Theron, who fronted the fragrance for two decades.

🌺 A New Era for J’Adore: Rihanna’s appointment as the face of J’Adore introduces a fresh vision for the fragrance. Known for her bold style and influential presence in both the entertainment and fashion industries, Rihanna’s alignment with J’Adore is poised to rejuvenate and reshape the brand’s image, appealing to both long-time fans and a new generation of fragrance enthusiasts.

🌟 Continuing a Legacy: Charlize Theron has transitioned to becoming Dior’s jewelry and skincare ambassador, a role announced

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Endorsement Deals 2 mins read

BlackPink’s Rosé New Endorsement Deal with Puma

Rosé, the renowned South Korean singer and member of the global K-pop sensation BlackPink, has been announced as the new global brand ambassador for Puma. This collaboration marks a significant addition to Puma’s lineup of high-profile partnerships and represents a strategic alliance in the competitive sportswear market.

👟 Joining an Elite Group: Rosé steps into a role previously held by some of the biggest names in the music and fashion industries, including Rihanna, A$AP Rocky, Dua Lipa, and Skepta. Her global influence and style align perfectly with Puma’s brand identity, which blends athletic performance with contemporary aesthetics.

🎵 Musical Achievements: Rosé’s musical career continues to thrive with her last

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Endorsement Deals 2 mins read

Hannah Stocking Promotes Maybelline in New Social Media Campaign

Social media influencer and content creator Hannah Stocking, represented by Underscore Talent, is making waves with her latest promotional work for Maybelline. Stocking, who initiated her partnership with the iconic beauty brand in February of this year, has been actively engaging her massive online audience through TikToks and Instagram Reels.

🎨 Dynamic Social Media Engagement: Stocking’s recent Maybelline promotion has captured significant attention, garnering over 10,000 likes and 250k views on Instagram Reels to date. Her creative content showcases Maybelline’s products in action, highlighting their appeal to a young, style-conscious demographic.

📱 Impressive Social Media Influence: With a formidable digital presence, Stocking boasts over 26 million followers on Instagram and more than 28 million on TikTok. Her content consistently achieves high engagement rates, making her one of the top influencers in the beauty and lifestyle space. On YouTube,

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Brand Ambassador 2 mins read

John Legend Named Brand Ambassador for Montblanc’s Legend Fragrance Line

Grammy Award-winning artist John Legend has been announced as the new brand ambassador for Montblanc’s prestigious Legend fragrance line. Represented by WME for brand partnerships, Legend’s collaboration with Montblanc is set to elevate the brand’s visibility and appeal across global markets.

🌿 Fronting the Hero Collection: John Legend will represent all five fragrances of Montblanc’s hero collection, which has been capturing the essence of sophistication and allure since its first launch in 2011. The most recent addition, Legend Blue, debuted in February 2023, retailing at $115.

🎤 Recent Montblanc Engagement: In a foreshadowing move, Legend performed at Montblanc’s 100th anniversary celebration in Los Angeles last month, where he hinted at an upcoming collaboration with the brand. This event set the stage for his formal introduction as the face of the Legend line.

📱 Broad Social Media Reach: With

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Campaigns 2 mins read

Elle Fanning to Star in Roku Gin’s ‘Come Alive with the Seasons’ Campaign

The House of Suntory has unveiled its latest marketing endeavor for Roku Gin, featuring acclaimed actress Elle Fanning in a new campaign titled ‘Come Alive with the Seasons.’ This initiative is a collaboration with esteemed filmmaker Sofia Coppola, promising a blend of cinematic artistry and exquisite branding.

🍸 A Cinematic Collaboration: Elle Fanning, known for her captivating performances in both film and fashion, joins forces with director Sofia Coppola to bring a unique vision to the Roku Gin campaign. This partnership aims to encapsulate the essence of the seasons, which is central to Roku Gin’s identity, celebrating the traditional Japanese craft of gin-making.

🎬 Elle Fanning’s Brand Partnerships: Prior to her role with Roku Gin, Elle Fanning has been the face of several high-profile brands, including Alexander McQueen, Cartier, and Longchamp,

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Sports 2 mins read

Shawn Johnson East Teams Up with Barilla as Brand Ambassador for Protein+ Pasta

Shawn Johnson East, the celebrated American gymnast and multifaceted public figure, has been named the new brand ambassador for Barilla. Represented by Gersh Agency, Johnson East’s new role aligns with her commitment to promoting healthy lifestyles and balanced nutrition.

🍝 Joining a Prestigious Lineup: As the face of Barilla Protein+ Pasta, Shawn Johnson East joins an impressive roster of athletes who have endorsed Barilla, including tennis sensation Coco Gauff and Olympic skier Mikaela Shiffrin. Together, they highlight the brand’s focus on supporting active and health-conscious lifestyles.

🏅 A Versatile Career: Shawn Johnson East has not only left her mark in the world of gymnastics but has also authored a New York Times bestseller, launched successful businesses, enjoyed a broadcasting

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Brand Ambassador 2 mins read

Trent Alexander-Arnold Joins Guess Jeans as Brand Ambassador

Trent Alexander-Arnold, the renowned footballer known for his dynamic play as a defender for Liverpool FC, has been named the new brand ambassador for Guess Jeans. This partnership highlights his influential style both on and off the pitch.

👖 New Face of Guess Jeans: Alexander-Arnold’s appointment as the brand ambassador for Guess Jeans aligns with the brand’s strategy to associate with high-profile sports figures who have a strong fashion sense. Guess aims to leverage his youthful appeal and style to resonate with a global audience.

🏅 Impressive Endorsement Portfolio: Represented by PLG Group, Alexander-Arnold has an extensive history of brand endorsements, including major names like Adidas, Under Armour, eFootball, Red

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Brand Ambassador 2 mins read

Harry Kane Joins Allianz as Global Ambassador

Harry Kane, renowned footballer and captain of the England national team, has been announced as the new global ambassador for Allianz, one of the world’s leading insurance and asset management companies. This partnership highlights Kane’s commitment to leveraging his platform for broader societal impact, particularly in the realm of mental health.

🏆 Expanding Influence Beyond Football: While Harry Kane is celebrated for his football prowess, his role as an ambassador for Allianz underscores his dedication to activities beyond the pitch. Kane is an active investor and a vocal advocate for mental health, having launched the Harry Kane Foundation (HKF) in October 2022. The foundation aims to transform societal attitudes toward mental health, especially among younger generations.

🌐 Joining a Prestigious Roster: As an Allianz ambassador, Kane aligns with other high-profile ambassadors such as Nico Rosberg, a former Formula 1 World Champion, and Marc

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Endorsement Deals 2 mins read

Flavor Flav Champions Red Lobster’s Crabfest in New Campaign

In a bold move to rejuvenate its brand amid financial restructuring, Red Lobster has partnered with iconic rapper and reality TV star Flavor Flav to promote its annual Crabfest. This collaboration arrives as the seafood chain navigates through Chapter 11 bankruptcy protection and aims to recover from closing 93 of its over 600 locations.

🦀 Crabfest Campaign with Flavor Flav: Known for his energetic persona and wide appeal, Flavor Flav is featured in a newly released ad commercial for Crabfest, which is actively being promoted across social media outlets. This strategic use of Flavor Flav’s star power is intended to draw significant attention and drive customer traffic to Red Lobster during this pivotal period.

📈 Flavor Flav’s Rich Endorsement History: Flavor Flav has a substantial track record of successful brand endorsements, having previously aligned with Sprint, Dr. Pepper, Pepsi,

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Brand Ambassador 2 mins read

Jude Bellingham Named New Ambassador for Kim Kardashian’s SKIMS

Jude Bellingham, the rising soccer star managed by his own company, Bello and Bello, has been announced as the latest ambassador for SKIMS, the innovative solutionwear brand founded by Kim Kardashian. This collaboration marks a significant alignment between one of the most exciting talents in sports and a leading brand in fashion and lifestyle.

👕 Expanding SKIMS’ Athletic Partnerships: Bellingham’s partnership with SKIMS highlights the brand’s ongoing strategy to diversify its ambassador portfolio, which includes a mix of celebrities and athletes like Ice Spice, PinkPantheress, Brittany Mahomes, Caleb Love, Cameron

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Brand Ambassador 2 mins read

DJ Khaled Becomes Brand Ambassador for Nesquik

DJ Khaled, the renowned music mogul and social media powerhouse, has been unveiled as the latest brand ambassador for Nesquik. This partnership aligns the vibrant personality of DJ Khaled with the fun and youthful spirit of Nesquik, a brand also endorsed by celebrities like Ariana Grande.

🥤 Expanding Nesquik’s Celebrity Roster: By bringing DJ Khaled on board, Nesquik continues to leverage high-profile endorsements to enhance its brand appeal and reach. DJ Khaled’s wide influence and charismatic presence are expected to invigorate the brand’s image and connect with a broader audience.

🎵 A History of Diverse Endorsements: Throughout his career, DJ Khaled has been a popular figure for brand endorsements, collaborating with companies ranging from PacSun and Weight Watchers to Zappos

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Campaigns 2 mins read

Ice Cube Partners with Jack in the Box for Creative Campaign

Iconic rapper and entrepreneur Ice Cube has teamed up with fast-food giant Jack in the Box to launch a new iteration of the beloved Munchie Meal, reigniting a collaboration that began with his hit song “Jack N The Box” sixteen years ago. This partnership marks a nostalgic reunion between two California legends, blending classic flavors with iconic beats.

🍔 A Fresh Take on the Munchie Meal: Ice Cube will bring his unique flair to the latest Munchie Meal, ensuring it resonates with fans of both the artist and the fast-food brand. This collaboration includes a series of innovative advertisements featuring Jack Box, the charismatic CEO (and mascot) of Jack in the Box, set to launch on June 3rd.

🎵 Musical Integration: Each ad will showcase Ice Cube’s original song “Jack N The Box,” integrating his music with the brand’s creative messaging. This approach not only highlights the meal but also celebrates Ice Cube’s lasting impact on music and culture.

🏀 Entrepreneurial Ventures: Beyond

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Basketball 2 mins read

Kelsey Plum Partners with Zip Co. as First Brand Ambassador

Kelsey Plum, the WNBA superstar and two-time champion with the Las Vegas Aces, who is repped by WME, has been announced as the first brand ambassador for Zip Co., a leading Buy Now, Pay Later (BNPL) company. This partnership highlights the convergence of sports and financial services, with Plum set to promote Zip Co.’s flexible and transparent payment solutions.

🏀 Expanding Influence in Financial Services: As Zip Co.’s inaugural brand ambassador, Kelsey Plum will leverage her platform and public persona to introduce the company’s services to a broader audience. Zip Co. aims to tap into Plum’s influence to reach sports fans and consumers who value financial flexibility and innovation.

🌟 A Year of Dynamic Endorsements: Plum has had a busy year with endorsements, partnering with major brands across different industries, including Target, SKIMS,

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Brand Ambassador 2 mins read

Sha’Carri Richardson Named Olay’s Newest Brand Ambassador

Sha’Carri Richardson, heralded as the fastest woman in the world and represented by HSInternational Sports Management, has been announced as the new brand ambassador for Olay. This partnership comes as Richardson continues to gain momentum on her journey to the 2024 Paris Olympics.

🏃‍♀️ World-Class Athletic Achievement: Known for her record-breaking speed, having run the 100-meter dash in an astonishing 10.65 seconds, Richardson’s dynamic presence and performance make her an ideal face for Olay’s campaigns focused on strength, resilience, and beauty.

🌐 A Year of Major Endorsements: Sha’Carri has been on an endorsement spree, aligning with major brands across various sectors. This year alone, Booking Agent Info has tracked that she has secured deals with Nike x Jacquemus, Sprite, Beats

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