Endorsement Deals

Sports 2 mins read

Professional Football Player Diana Flores Signs Endorsement Deal with Gatorade

World champion flag football quarterback Diana Flores has signed an endorsement deal with Gatorade, becoming the first flag football athlete to join the Gatorade family. As part of the brand’s latest campaign, "You Know We Got 'IT'", Flores will help drive Gatorade’s message as they revive their iconic tagline, "Is It In You?", signifying a new chapter in Gatorade's approach to sports and athlete empowerment.

Diana Flores' Career Highlights: Diana Flores is widely regarded as one of the top athletes in flag football, having earned global recognition as a world champion quarterback. Her leadership on the field and dedication to advancing women's sports has made her a key figure in flag football's rise in prominence. In addition to her accomplishments as an athlete, Flores serves on the Gatorade Women’s Advisory Board, helping to champion opportunities for women in sports.

Brand Collaborations: In addition to her

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Endorsement Deals 2 mins read

Julianne Moore, Jessica Alba, and Ludacris Join Movado as Brand Ambassadors

Movado has announced that Julianne Moore, Jessica Alba, and Ludacris are the newest brand ambassadors for the luxury watch company. The campaign, featuring the three high-profile celebrities, will be visible throughout the remainder of the year across television, digital, print media, and Movado’s social media platforms.

Campaign and Brand Legacy: Movado has a history of collaborating with influential figures in sports and entertainment. With an impressive roster of ambassadors that includes Pete Sampras, Tom Brady, Derek Jeter, Lily Collins, Amanda Seyfried, and Kerry Washington, Movado continues to align itself with iconic personalities who embody style, elegance, and success.

Julianne Moore's Brand Endorsements: Academy Award-winning actress Julianne Moore brings her sophisticated

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Music 2 mins read

Jamie Foxx Collaborates with BetMGM on New Campaign

https://www.youtube.com/watch?v=uiXeD_AFV68

BetMGM has teamed up with actor and comedian Jamie Foxx for a new television commercial campaign to promote the upcoming American football season. Foxx, known for his versatility and dynamic performances, takes center stage in the campaign, showcasing BetMGM's brand identity of “born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right.”

Campaign Details: The campaign features Foxx interacting with himself while impersonating various characters in three TV spots titled Anthem, Second Chance, and Feel Welcome.

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Brand Ambassador 2 mins read

Brock Purdy Signs Multi-Year Endorsement Deal with Ariat International

San Francisco 49ers starting quarterback Brock Purdy has signed a multi-year endorsement deal with Ariat International, a leader in innovative western and work footwear and apparel. As Ariat's newest brand ambassador, Purdy will appear in national TV commercials and social media campaigns, aiming to engage fans and boost brand awareness.

Endorsement Portfolio: In addition to his new partnership with Ariat, Purdy has a growing list of endorsements, including deals with Recover 180, Toyota, Buffalo Wild Wings, and Yerbae, among others. His increasing popularity as the 49ers' quarterback has made him an attractive figure for brands seeking to connect with sports fans and everyday consumers alike.

Ariat’s

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Endorsement Deals 3 mins read

Peggy Gou Signs New Endorsement Deal with Stone Island

DJ and producer Peggy Gou has been announced as the new face of Stone Island, marking a significant milestone in her fashion career. Gou is featured in the latest installment of Stone Island’s ongoing “Community as a Form of Research” project, which originally kicked off in January. This iteration of the campaign boasts a star-studded lineup including iconic figures such as Liam Gallagher, actor Russell Tovey, and musician and skateboarder Sage Elsesser. Notably, Peggy Gou is the first female community member to be featured in a campaign by the brand, underscoring her unique influence in both the music and fashion industries.

Fashion Collaborations: Peggy Gou has previously collaborated with some of the most prestigious brands in the world, including Bulgari,

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Brand Ambassador 2 mins read

Alia Bhatt Signs New Endorsement Deal with L’Oréal Paris

L'Oréal Paris has announced Indian actress Alia Bhatt as its newest global brand ambassador. The 31-year-old actress will front the French beauty brand's global campaigns this autumn, appearing across television, digital, and social media platforms. This partnership further solidifies Bhatt's position as a prominent figure in the global beauty industry.

Career Highlights: Alia Bhatt is one of the most acclaimed actresses in Indian cinema, known for her versatile roles in films such as Darlings, Heart of Stone, and Highway. Her performances have earned her widespread recognition and numerous awards, making her one of the leading actresses of her generation. In 2024, Bhatt was named one of Time magazine’s 100 Most Influential People, a testament to her impact both within and beyond the entertainment industry.

Global Influence: Bhatt’s appointment as a global ambassador for L'Oréal Paris places her alongside

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Influencers 2 mins read

Bella Hadid Named New Global Ambassador for Chopard

Supermodel Bella Hadid has been announced as the new global ambassador for luxury jewelry and watch brand Chopard, taking over the role from Oscar-winning actress Julia Roberts. This prestigious appointment further solidifies Hadid's influence in the fashion and luxury industries.

Fashion Collaborations: Bella Hadid has established herself as one of the most sought-after models in the world, having worked with a wide array of high-end designer brands. Her extensive portfolio includes collaborations with Versace, Tom Ford, Saint Laurent, and many more, making her a prominent figure on international runways and in fashion campaigns. Known for her striking beauty and versatile style, Hadid has graced the covers of numerous fashion magazines and has

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Comedy 2 mins read

Comedians Andrew Santino and Stavros Halkias Collaborate with Fireball on New Campaign

https://www.youtube.com/watch?v=9cdP0Rb2Z4w

Comedians Andrew Santino and Stavros Halkias, both represented by United Talent Agency, have teamed up with Fireball for an exciting new campaign. In the ad, Santino and Halkias are seen reacting to the conclusion of a heated game, with the loser, Halkias, taking a Fireball shot before fulfilling his end of the bet—a lower back tattoo as a lighthearted consequence.

Andrew Santino's Career Highlights: Andrew Santino is a versatile comedian, actor, and podcast host known for his quick

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Endorsement Deals 3 mins read

Lee Jong Suk Signs Endorsement Deal with BOSS

Lee Jong Suk, one of South Korea’s most acclaimed actors, has been named a global ambassador for BOSS. This new partnership was announced by his agency, Ace Factory, and marks a significant milestone in his growing influence in the global fashion industry. As part of his new role, Lee Jong Suk recently participated in the "All-Star" campaign held in London, which promotes BOSS's 2024 fall/winter collection.

Campaign Details: The "All-Star" campaign draws inspiration from CorpCore, emphasizing the idea that discovering one's voice and embracing one's role as their own "BOSS" is not a singular event but a lifelong journey. This message aligns perfectly with Lee Jong Suk's own career trajectory, where he has continuously evolved and redefined his place in the entertainment industry. The campaign features a lineup of other prominent global figures, including soccer legend David

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Country 3 mins read

Cody Johnson Collaborates with Wrangler for New Line of Western Dress Shirts

Country music star Cody Johnson has teamed up with Wrangler to launch a new line of western dress shirts, blending the iconic denim brand's expertise with Johnson's unique perspective as a celebrated cowboy and musician. Represented by Durango Artist Management and CAA, Johnson's collaboration with Wrangler further cements the brand's status as the premier choice for artists, thanks to its deep-rooted connection to country music.

Collection Details: The Wrangler x Cody Johnson collection brings together tailored style, comfort, and fit, designed specifically for those who live the cowboy lifestyle. The partnership highlights Johnson's input in creating shirts that not only look good but also meet the practical needs of a cowboy, reflecting his own experience and style. The new line adds to Wrangler's esteemed roster of endorsements, which includes country music stars like Lainey

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