Endorsement Deals

Hip-Hop 1 mins read

3.PARADIS and Fabolous Collaborate on a New Campaign

French-Canadian brand 3.PARADIS is teaming up with two key players in the sports sphere—outfitting imprint Mitchell & Ness and the NBA itself—to craft a concise yet well-curated capsule that brings the ethos of the game to life.

The trio proves to be an off-court triple threat by bringing on rapper Fabolous to front the campaign. Known for his distinctive style and influence, Fabolous has previously collaborated with clothing brands such as Kith, New Balance, and Puma. His involvement in the 3.PARADIS campaign adds a layer of cultural resonance and fashion-forward appeal, ensuring the collection’s impact both on and off the court.

This collaboration is expected to blend the innovative designs of 3.PARADIS with the heritage of Mitchell & Ness and the global influence of the NBA, making it a highly anticipated release in the world of sports fashion.

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Sports 2 mins read

Lewis Hamilton Signs New Endorsement Deal with CFI

Formula 1 champion Lewis Hamilton has signed a new endorsement deal with CFI, becoming their global brand ambassador. This partnership aims to further both parties’ shared goal for a better, more equal future. As part of the agreement, CFI will make a donation to Hamilton’s Mission 44 organization, a charity launched by Hamilton that is working to build a fairer, more inclusive future for young people around the world.

Mission 44: Mission 44 invests in solutions that empower young people to overcome social injustice, leveraging Hamilton’s personal experiences to create a positive impact. The organization focuses on creating opportunities and addressing systemic issues that hinder the progress of young individuals, ensuring they have the resources and support needed to succeed.

CFI’s Commitment: In line with these values, CFI reinforces its commitment to enhancing involvement in social responsibility initiatives and driving community engagement. Partnering with

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Music 2 mins read

Blackpink’s Lisa Named Brand Ambassador for Louis Vuitton

Blackpink’s Lisa has been announced as the latest brand ambassador for Louis Vuitton. Lisa, who operates her own management company, Lloud Co., adds this prestigious role to her expanding portfolio of high-profile endorsements. Recently, Lisa released a new single, ‘Rockstar,’ in partnership with RCA Records, further showcasing her versatility and influence in the music industry.

As a member of the globally successful K-pop group Blackpink, Lisa has become a significant cultural icon. Her involvement with Louis Vuitton places her among other prominent K-pop stars who are also ambassadors for the brand, including Stray Kids’ Felix, J-Hope from BTS, Hyein from NewJeans, and the South Korean boy band Riize. This collaboration underscores Louis Vuitton’s strategic focus on leveraging the

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Endorsement Deals 2 mins read

Davido Signs New Endorsement Deal with GAC Motor

Nigerian Afrobeats singer Davido has been unveiled as the brand ambassador for Chinese automobile manufacturing company GAC Motor. As the new face of the brand, Davido will represent GAC Motor in Nigeria and across Africa, leveraging his star power to increase brand awareness and elevate the company’s market presence.

Davido, whose full name is David Adedeji Adeleke, has been a dominant force in the Afrobeats scene for over a decade. With numerous hits and awards to his name, he is one of the most influential and popular artists in Africa. His music has garnered millions of streams worldwide, and he is known for his energetic performances and hit singles such as “Fall,” “If,” and “FEM.”

In his role as brand ambassador, Davido will participate in promotional activities, including advertising campaigns and public appearances, to boost GAC Motor’s visibility. His involvement is expected to attract a wider audience to the brand, particularly among his extensive fanbase.

This partnership with GAC Motor adds to Davido’s impressive

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Influencers 2 mins read

Karlie Kloss Helms Thorne’s “Find Your Way” Campaign

Model Karlie Kloss, who is repped by UTA and Copper, has been unveiled as the face of Thorne’s latest brand campaign, “Find Your Way.” This new campaign aims to build brand awareness for Thorne and highlight its expertise in helping consumers optimize their health and wellness.

Campaign Details: Kloss will be leading Thorne’s national “Find Your Way” campaign, which seeks to build brand awareness for the company and share its expertise in helping consumers optimize their health and wellness. This initiative underscores Thorne’s commitment to promoting health and wellness through high-quality nutritional supplements.

Previous Campaigns: Almost one year ago, NBA Hall of Famer Dwyane Wade and his son Zaire were featured in a 30-second ad as part of Thorne’s “Build to Last” campaign, which

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Campaigns 2 mins read

Megan Rapinoe Stars in New Knix Campaign

Megan Rapinoe, represented by Wasserman, stars in a new campaign for Knix, an intimates and apparel brand. As the 2024 Summer Olympic Games in Paris approach, Knix is launching a bold campaign focused on addressing periods for menstruating athletes. The campaign is fronted by former Olympian Megan Rapinoe, who retired from professional soccer last year.

Campaign Focus and Objectives: The Knix campaign aims to break the stigma around menstruation, particularly for athletes competing at the highest levels. By highlighting that periods are a reality for almost all menstruating athletes, Knix is taking a significant step in supporting and normalizing this aspect of athletes’ lives. The campaign’s message underscores the importance of acknowledging and accommodating the needs of menstruating athletes, ensuring they can perform at their best without any added stress or discomfort.

Megan Rapinoe’s Involvement: Megan Rapinoe, known for her impactful presence

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Endorsement Deals 2 mins read

Sophia Smith Signs New Endorsement Deal With Gatorade

Portland Thorns forward Sophia Smith, who is repped by Wasserman, has inked a new endorsement deal with Gatorade. This collaboration positions her alongside fellow USWNT player Mallory Swanson, adding to Gatorade’s impressive roster of soccer endorsers ahead of the 2024 Paris Olympics.

Gatorade’s Expanding Soccer Roster: Smith’s signing is a strategic move by Gatorade to bolster its presence in the soccer community. Joining her on the roster are notable names like Mallory Swanson and USMNT star Christian Pulisic, both of whom have been influential figures in promoting the brand. Gatorade’s commitment to supporting top soccer talent is evident with these high-profile endorsements.

Gatorade’s Recent Endorsements: In addition to its focus on soccer, Gatorade has been actively expanding its endorsements across various sports. Recently, the PepsiCo-owned brand signed

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Sports 2 mins read

Kevin Durant Stars in Kith’s Collection for Team USA Basketball

Kevin Durant is the face of Kith’s new collection for USA Basketball, a capsule celebrating the upcoming 2024 Paris Olympics. The collection will officially launch on July 20 at the Four Seasons Hotel in Paris, France, showcasing a range of apparel designed to honor the spirit of Team USA.

Kith Collaboration Details: The collaboration between Kevin Durant and Kith highlights his influence in both the sports and fashion industries. This partnership is set to bring a stylish and patriotic line of clothing that reflects Durant’s commitment to excellence and his passion for representing his country on the global stage.

Nike’s Surprising Omission: Interestingly, Kevin Durant’s collaboration with Kith comes shortly after a surprising development with Nike: his omission from their latest Paris Olympics campaign video. Despite his lifelong contract with Nike signed in 2023, Durant was noticeably absent from the Olympic-themed video ad, which featured legendary basketball athletes like LeBron James and rookie star Victor Wembanyama, among

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Film/TV 2 mins read

Zooey Deschanel Becomes the Face of Vera Bradley’s Fall Creative Campaign

Vera Bradley has enlisted actress, musician, and entrepreneur Zooey Deschanel, who is represented by Creative Artists Agency (CAA), to serve as the face of the brand’s fall creative campaign. Deschanel hand-selected her favorite items for the campaign, which emphasizes how Vera Bradley is designed for modern movement, fashion, and function, and inspires customers to be their own muse.

Campaign Highlights: The fall campaign showcases Deschanel’s personal style, with a focus on items that blend practicality with fashion. Vera Bradley’s designs are celebrated for their ability to cater to modern lifestyles, and Deschanel’s involvement brings a fresh, relatable touch to the brand.

Previous Endorsements: Deschanel joins other endorsers of Vera Bradley like Meryl Davis. Known for her versatile career, Deschanel has also endorsed other major brands including Rimmel,

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Film/TV 2 mins read

Channing Tatum Secures New Endorsement Deal with Versace

Versace has officially named Channing Tatum as the new face of its Eros fragrance line, marking a significant step in his ongoing partnership with the iconic fashion house. This new role aligns with Tatum’s increasing presence in Versace’s brand activities, highlighting his strong connection with the label.

Recent Collaborations with Versace: Tatum’s relationship with Versace has been notably visible this year, attending several high-profile Versace events. He was a distinguished guest at the Versace fall 2023 fashion show in Los Angeles and participated in the exclusive Versace Icons dinner and the Versace x Net-a-porter pre-Oscar party. These appearances underscore his growing alignment with Versace’s luxurious and bold aesthetic.

Latest Film and Style Highlights: Channing Tatum recently promoted his new film, “Fly Me to the Moon,” alongside Scarlett Johansson. The movie, which revisits the riveting 1960s Space Race culminating in the Apollo 11 moon landing,

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Brand Ambassador 2 mins read

Ariana Grande’s Signs New Endorsement Deal With Swarovski

Ariana Grande, represented by CAA, has officially been announced as the new brand ambassador for Swarovski. This partnership marks a significant milestone in the brand’s strategy to elevate its luxury and fashion-forward image under the leadership of Creative Director Giovanna Engelbert.

Brand Legacy and Direction: Since taking the helm in 2020, Engelbert has been instrumental in redefining Swarovski’s aesthetic, introducing sophisticated collections and expanding into luxury segments such as lab-grown diamonds. The brand has seen a dynamic shift, further highlighted by high-profile collaborations, most notably with Kim Kardashian’s Skims, which blended crystal craftsmanship with contemporary fashion.

Previous Ambassadors and Brand Evolution: Grande joins an illustrious list of Swarovski

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Endorsement Deals 2 mins read

Daniel Craig Stars in LOEWE’s New Campaign

Daniel Craig, renowned for his role as James Bond, is the new face of LOEWE’s latest advertising campaign. This campaign showcases the FW24 collection inspired by artist Richard Hawkins, creatively directed by Jonathan Anderson. Craig appears alongside Loewe’s global brand ambassador, actress Greta Lee.

Diverse Roles and Brand Associations: Craig’s portrayal of iconic characters extends beyond the silver screen, evidenced by his dynamic representation in the LOEWE campaign. Previously, he has aligned with luxury and lifestyle brands such as Belvedere Vodka and Omega Watches, demonstrating his broad appeal in the fashion and accessory sectors.

Previous Endorsements and Collaborations: Daniel Craig’s involvement with high-profile brands aligns with his sophisticated public persona. His longstanding relationship with Omega Watches,

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Racing 1 mins read

Lewis Hamilton Signs New Endorsement Deal with Dior

Formula One champion Lewis Hamilton has expanded his portfolio of luxury endorsements by signing a new deal with Dior. He joins an esteemed group of Dior brand ambassadors, including actors Louis Garrel and Robert Pattinson, singer Rosalía, and skateboarder Aurelien Giraud.

Career Achievements and Influence: Hamilton, a seven-time Formula One World Champion, is widely regarded as one of the greatest drivers in the history of the sport. His success on the track is matched by his influence off it, as he actively participates in fashion, philanthropy, and activism, particularly in promoting diversity and environmental sustainability within racing.

Previous Brand Partnerships: Beyond Dior, Hamilton has been associated with major brands such

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Brand Ambassador 2 mins read

Monica Barbaro’s New Endorsement Deal with Bulgari

Monica Barbaro, represented by Range Media Partners, is the newly announced brand ambassador for the prestigious jewelry brand Bulgari. Known for her roles in blockbuster hits like ‘Top Gun: Maverick’ and critically acclaimed series such as ‘UnREAL’ and ‘Chicago Justice’, Barbaro has made a significant mark in both film and television.

Previous Endorsements and Fashion Affiliation: With a history of high-profile endorsements, including Dior, Barbaro is no stranger to the luxury fashion scene. Her engagement with Bulgari is expected to blend her refined taste with the exquisite craftsmanship of Bulgari jewelry.

Artistic Ventures and Training: Beyond her on-screen prowess, Barbaro is a trained dancer who graduated from New York University’s Tisch School of the Arts. Her diverse artistic skills enhance her versatility as both an actress and a fashion icon.

Upcoming

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Sports 2 mins read

Nelly Korda and Ludvig Aberg Sign New Endorsement Deal with Tumi

Tumi has announced golf stars Nelly Korda and Ludvig Aberg as its first golf ambassadors. This move is part of Tumi’s strategic expansion into the sports world, leveraging the prominence of these top-ranked athletes to elevate its brand.

Nelly Korda: Ranked No. 1 in the World, Nelly Korda is a celebrated figure in women’s golf, having won multiple championships, including a major at the Women’s PGA Championship. Her dynamic style and competitive spirit make her a perfect match for Tumi’s innovative and high-performance image.

Ludvig Aberg: Holding the No. 5 spot, Ludvig Aberg is quickly rising in the ranks of professional golf. His remarkable achievements in amateur golf and his transition into the professional circuit have caught the attention of fans and sponsors alike.

Tumi’s Sports Ambassadors: Korda and Aberg join an illustrious list of Tumi ambassadors, including Son

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Film/TV 1 mins read

Zendaya and Roger Federer Collaborate On A New Campaign for Swiss brand On.

Zendaya and Roger Federer, two icons in their respective fields, have teamed up for a new campaign for the Swiss athletic brand On. This collaboration features a playful tennis match between the two, showcased in a cinematic advertisement set in an On store.

Roger Federer and On: Roger Federer isn’t just a brand ambassador; he’s also an investor in On. His involvement goes beyond typical endorsement deals, as he actively participates in product development and marketing strategies. Federer’s investment

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Endorsement Deals 2 mins read

Kevin Durant Signs New Endorsement Deal With Prime Hydration

NBA superstar Kevin Durant has inked a new endorsement deal with Prime Hydration, joining an impressive roster of athletes including Patrick Mahomes, Aaron Judge, Tyreek Hill, and Israel Adesanya who have partnered with the brand.

About Prime Hydration: Prime Hydration was co-founded by internet celebrities KSI and Logan Paul. The brand launched with the aim of shaking up the sports hydration market by offering a product that combines essential electrolytes with appealing flavors, without the high sugar content typical of many sports

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Alcohol 1 mins read

Sophie Turner Stars in New Ad Campaign for St-Germain

Previous Endorsements: Sophie Turner’s involvement with St-Germain adds to her growing list of luxury brand endorsements. Previously, Turner has represented global brands such as Louis Vuitton and Wella Professionals, showcasing her versatility and strong appeal in the fashion and beauty sectors.

Sophie Turner, renowned for her roles in major film and television projects, dazzles in the new ‘Spritz Up Your Summer’ campaign for St-Germain,

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Endorsement Deals 1 mins read

BTS’s Jin Signs New Endorsement Deal with FRED

BTS’s Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin’s first luxury endorsement as an individual, distinguishing it from the group endorsements BTS has previously secured.

Global Brand Ambassador Role: As a Global Brand Ambassador for FRED, Jin will represent the brand’s elegance and heritage, aligning with its long-standing reputation for crafting exquisite jewelry. His involvement is expected to resonate deeply with fans worldwide, further solidifying FRED’s appeal in global markets, especially in Asia where K-pop has a massive influence.

BTS’s Previous Endorsements: Prior to this solo endorsement, BTS collectively served as brand ambassadors for major labels including Louis Vuitton during Virgil Abloh’s creative direction. Their collaborative

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Music 1 mins read

Troye Sivan Signs New Endorsement Deal with Rabanne

Troye Sivan, the acclaimed singer and actor, has been announced as the new brand ambassador for Rabanne. Represented by Creative Artists Agency (CAA), Sivan continues to expand his presence in the fashion and beauty industries.

Previous Endorsements: Prior to partnering with Rabanne, Troye Sivan has collaborated with several high-profile brands. His endorsements span from beauty and fashion brands like YSL Beauty, Uniqlo, and MAC Cosmetics to his recent collaboration with Magnum Ice Cream, showcasing his versatility and appeal across different sectors.

Social Media Influence: Sivan will leverage his substantial social media following to promote Rabanne, with over 15 million followers on

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