Endorsement Deals Archives - Page 11 of 49

Fashion 2 mins read

Flo Milli and NLE Choppa Collaborate with True Religion on New Campaign

True Religion is making a significant resurgence in 2024, reviving the spirit of its early 2000s success with a modern edge. The brand has strategically partnered with some of hip-hop’s biggest names, including Flo Milli and NLE Choppa, for its latest campaign. These collaborations highlight True Religion’s commitment to remaining relevant in the ever-evolving fashion landscape, particularly within the hip-hop community.

Flo Milli’s Career Highlights

Flo Milli, known for her distinctive voice and vibrant personality, has quickly risen to fame in the hip-hop world. She first gained widespread attention with her viral hit “Beef FloMix,” which catapulted her into the spotlight. Her debut mixtape, Ho, Why Is You Here?, released in 2020, solidified her place as one of the most promising new voices in rap. The mixtape received critical acclaim and featured hits like “In the Party” and “May I.”

Film/TV 2 mins read

Martha Stewart Interns for Fiverr in Latest Campaign

Martha Stewart, who is represented by CAA, stars in a humorous new campaign for Fiverr, where she takes on the role of an intern. In the 40-second ad, the 83-year-old lifestyle mogul is seen delivering coffee to her bosses and offering business advice, which is promptly dismissed—a playful nod to her extensive experience and expertise.

The Campaign and Partnership

This campaign marks the beginning of a new partnership between Fiverr and Stewart, which officially kicked off in late July. As part of this collaboration, Stewart became a Limited Edition

Sports 2 mins read

Hellmann’s and NFL Star Will Levis Collaborate on New Campaign

Tennessee Titans quarterback Will Levis, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with Hellmann’s, Levis is helping launch the brand’s first mayo-inspired fragrance, Will Levis No. 8.

The Campaign and Creative Direction

The campaign, created by agency Edelman and directed by Emmy Award-winning cinematographer Steven Meizler (The Queen’s Gambit), features a humorous and dramatic film that draws on classic

Endorsement Deals 2 mins read

Issa Rae and Lucy Liu Sign New Endorsement Deal with Stuart Weitzman

Issa Rae and Lucy Liu have joined forces as the latest global ambassadors for luxury shoe brand Stuart Weitzman. Alongside Aly Raisman, Christy Turlington, and Ming Xi, they will star in the upcoming campaign film titled “How Lovely to Be a Woman,” directed by Matvey Fiks. This campaign marks Issa Rae’s first global fashion campaign, adding another milestone to her growing list of accomplishments.

Issa Rae’s Career and Brand Collaborations

Issa Rae, an acclaimed actress, writer, and producer, is widely known for creating and starring in the hit HBO series Insecure. Her influence extends beyond the entertainment industry, as she has been involved in various entrepreneurial ventures and brand collaborations. Rae is the founder of Sienna Naturals, a hair care brand focused on natural ingredients, and Viarae Wines, her own

Sports 3 mins read

Soccer Superstar Mia Hamm Stars in Miller Lite Campaign

Soccer legend Mia Hamm, represented by Wasserman, is the star of Miller Lite’s latest “Great Taste, Less Filling” campaign. Known for her incredible impact on the sport, Hamm brings her star power to the brand, joining a long line of iconic athletes who have endorsed Miller Lite. In addition to Miller Lite, Hamm has previously worked with major brands such as Doritos, Frito-Lay, and Nike.

Career Highlights: Mia Hamm is widely regarded as one of the greatest female soccer players of all time. During her illustrious career, she played as a forward for the U.S. Women’s National Team (USWNT) from 1987 to 2004. Hamm’s influence on women’s soccer is unparalleled, and she remains a significant figure in the sport even after her retirement. Hamm was a crucial member of the USWNT that won the FIFA Women’s

Basketball 2 mins read

Layshia Clarendon Promotes The Light Phone

WNBA star Layshia Clarendon recently took to Instagram to promote The Light Phone, a minimalist mobile device designed to help users disconnect from the distractions of a traditional smartphone. In the post, Clarendon shared their experience of embracing a more present lifestyle since making the switch to The Light Phone.

Career Highlights:

Layshia Clarendon is a seasoned WNBA player known for their versatility and leadership both on and off the court. Currently playing for the Los Angeles Sparks, Clarendon has built a reputation as a dynamic guard with a strong defensive presence. Over the course of their career, Clarendon has been a key player for several teams, including the Indiana Fever, Connecticut Sun, and Minnesota Lynx. They are also recognized for their advocacy work, particularly around issues of LGBTQ+ rights and social justice, becoming the first openly transgender and nonbinary player in WNBA history.

Brand Collaborations:

This promotion adds to Clarendon’s portfolio of brand endorsements,

Film/TV 2 mins read

Kim Kardashian and Jimmy Fallon Team Up for New Beats by Dre Campaign

Kim Kardashian and Jimmy Fallon have joined forces in a new campaign for Beats by Dre, showcasing Kardashian’s latest venture, the Beats by Kim signature line of headphones. The campaign, which humorously pits the two celebrities against each other, highlights the sleek and stylish design of Kardashian’s new headphones, while also putting Fallon in a light-hearted competitive situation.

Campaign Highlights: In the 90-second spot, Fallon visits the Beats corporate

Brand Ambassador 2 mins read

Eladio Carrión Signs New Endorsement Deal With New Balance

Eladio Carrión, the acclaimed Puerto Rican rapper, singer, and songwriter, has been announced as the new brand ambassador for New Balance. He joins an impressive roster of artists who have collaborated with the brand, including Action Bronson, Jack Harlow, and Aminé.

Music Career Highlights: Eladio Carrión first garnered attention with his viral freestyle videos on social media, quickly establishing himself as a force in the Latin music scene. Known for his unique blend of reggaeton, trap, and Latin music, Carrión has released several successful albums, including the critically acclaimed ‘Sauce Boyz’ and ‘Monarca.’ His innovative sound and lyrical prowess have made him a standout artist in the genre.

Collaborations and Influence: Carrión has worked with some of the biggest names in Latin music, including

Football 2 mins read

Deion Sanders Joins DIRECTV’s ‘For The Birds’ Campaign

Deion Sanders, the legendary football coach and former NFL star known as “Coach Prime,” has teamed up with DIRECTV for their latest ‘For The Birds’ campaign. This new campaign, which aims to inform consumers about DIRECTV’s satellite-free streaming option, features Sanders alongside award-winning actors Steve Buscemi and Henry Winkler, who reprise their roles as the iconic avian duo, Frank and Bobby.

Campaign

Endorsement Deals 2 mins read

Sabrina Carpenter Collaborates with Erewhon on the ‘Short N’ Sweet’ Smoothie

Sabrina Carpenter, who is repped by CAA, is the newest celebrity to launch a smoothie at Erewhon, Los Angeles’ favorite star-studded grocery store. The new flavor, “Short N’ Sweet,” launched today and features marine collagen and pearl powder. Named after her upcoming album, this smoothie marks another milestone in Carpenter’s diverse career.

Career Highlights: Sabrina Carpenter has made a significant impact in the entertainment industry as a singer, songwriter, and actress. She gained initial fame for her role as Maya Hart in the Disney Channel series “Girl Meets World.” Since then, she has released multiple successful albums, including “Singular: Act I” and “Singular: Act II.” Her upcoming album, which inspired the smoothie name, is highly anticipated by fans.

Endorsements: Carpenter has collaborated with various major brands throughout her career. She has been featured in campaigns for Coca-Cola,

Campaigns 2 mins read

Lordi Collaborates with OnePlus for Metal Phone Campaign

The Finnish metal band Lordi has teamed up with Chinese electronics brand OnePlus to promote the “world’s first” all-metal unibody 5G phone. The campaign features the band’s new song and ad titled ‘Made of Metal’. Managed by International Touring and Management, Lordi brings their signature style to this innovative collaboration.

Career Highlights: Lordi gained international fame by winning the Eurovision Song Contest in 2006 with their hit song “Hard Rock Hallelujah.” This victory marked a significant milestone for the band, bringing them widespread recognition and acclaim. Known for their elaborate monster costumes and theatrical performances, Lordi has carved out a unique niche in the heavy metal genre.

Discography: The band has released multiple albums over the years, with notable releases including “Get Heavy” (2002), “The Arockalypse” (2006), and “Monstereophonic (Theaterror vs. Demonarchy)”

Endorsement Deals 2 mins read

BTS Jin Signs New Endorsement Deal with Gucci

BTS Jin has signed a new endorsement deal with Gucci, joining the luxury fashion brand as its latest global brand ambassador. Known for his exceptional style and influence, Jin will represent Gucci alongside other Korean brand ambassadors such as Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park.

Endorsement Portfolio: Jin, whose full name is Kim Seok-jin, is no stranger to high-profile endorsements. Last month, he made headlines as the first global ambassador for the jewelry brand Fred. Additionally, he has partnered with the food brand Ottogi’s Jin Ramen noodle franchise, further expanding his diverse portfolio of brand collaborations.

BTS Fashion Influence: Jin is one of several BTS members who have secured major fashion deals.

Campaigns 2 mins read

Dirk Nowitzki Stars in New Lufthansa Allegris Ad Campaign

NBA basketball legend Dirk Nowitzki has been announced as the face of the new Lufthansa Allegris advertising campaign. The campaign, featuring the German-born sports icon, kicks off today in the USA and will be shown internationally in the coming months, including in Germany.

Campaign Launch: The Lufthansa Allegris campaign with Dirk Nowitzki aims to highlight the airline’s premium services and enhance its brand presence globally. Known for his humility and excellence on the court, Nowitzki is an ideal ambassador to represent the brand’s commitment to quality and customer satisfaction.

Dirk Nowitzki’s Career: Born in Würzburg, Germany, Dirk Nowitzki played his entire NBA career with the Dallas Mavericks, becoming one of the greatest power forwards in basketball history. Over his 21-season career, Nowitzki earned numerous accolades, including an NBA Championship in 2011, NBA Finals MVP, and a regular-season MVP award in 2007. He is the sixth-highest scorer in NBA history, with over 31,000 career points.

Beauty 2 mins read

Estée Lauder Launches “Night Night Club” Campaign Starring Nicole Richie

Estée Lauder has unveiled its latest campaign, the “Night Night Club,” featuring actress, designer, and entrepreneur Nicole Richie. This campaign celebrates Estée Lauder’s renowned Advanced Night Repair and introduces the brand’s newest nighttime skincare innovations: Revitalizing Supreme+ Night Power Bounce Creme and Advanced Night Repair Overnight Treatment.

Campaign Focus: The “Night Night Club” campaign highlights the importance of a comprehensive nighttime skincare routine, promoting Estée Lauder’s Advanced Night Repair series alongside their new products designed to rejuvenate and repair skin overnight. Nicole Richie, known for her multifaceted career and influence in the beauty and fashion industries, brings a blend of elegance and authenticity to the campaign.

Nicole Richie’s Endorsements: Nicole Richie has a history of collaborating with top-tier brands. In addition to her role in the Estée Lauder campaign, she has previously endorsed Urban

Campaigns 2 mins read

Chlöe Bailey Stars in YITTY’s Latest “Nearly Naked” Shapewear Collection Campaign

Chlöe Bailey stars in the latest campaign for YITTY’s “Nearly Naked” shapewear collection. The label, founded by Grammy award-winning artist Lizzo, has launched a new 14-piece collection today. This campaign highlights the versatility of the “Nearly Naked” shapewear, featuring body-sculpting bodysuits and convertible sculpting shapewear dresses in both long and short lengths.

Campaign Highlights: Grammy nominee Chlöe Bailey fronts the new campaign, bringing attention to the innovative and versatile designs of the collection. The “Nearly Naked” shapewear line emphasizes comfort and functionality while maintaining a sleek and stylish appearance.

Fashion Collaborations: Chlöe Bailey has previously worked with several high-profile fashion brands, showcasing her broad appeal and influence in the fashion industry. Some of her notable collaborations include campaigns with Crocs, Fendi,

Soccer 1 mins read

Lionel Messi Signs New Endorsement Deal With Beats By Dre

Lionel Messi has signed a new endorsement deal with Beats By Dre, joining an elite group of ambassadors that includes LeBron James, Erling Haaland, Naomi Osaka, Sha’Carri Richardson, Lil Wayne, and Alessia Russo. This partnership adds to Messi’s extensive list of endorsements, which includes global brands such as Lowes, Lay’s, Mastercard, and many others.

Expanding

Brand Ambassador 1 mins read

Rickea Jackson Signs New Endorsement Deal With Skechers

Rickea Jackson, who is represented by Roc Nation, has been announced as the new brand ambassador for Skechers. Jackson, a rising star in women’s basketball, will join a distinguished lineup of athletes endorsing the brand, including Anthony Elanga, Fabio Cannavaro, and Terance Mann.

Previous Endorsements: In addition to her new role with Skechers, Jackson has previously endorsed brands such as HEYDUDE and Honey Stinger. Her growing influence in the sports industry makes her a valuable addition to Skechers’ roster of ambassadors.

Career Highlights: Rickea Jackson has made a significant impact on the basketball court, known for her exceptional skills and athleticism. As she continues to build her career, her endorsement deals

Endorsement Deals 2 mins read

J Balvin and Cheetos Collaborate on a New Campaign

J Balvin, who is repped by WME, has teamed up with Cheetos for the latest installment of its ‘Deja tu Huella’ (‘Leave Your Mark’) campaign. Now in its fifth year, Cheetos’ annual ‘Deja tu Huella’ program honors influential figures in the Latino community who inspire positive change. This year, the program expands to include Balvin, whose Cheetle-dusted fingerprints symbolize his enduring influence.

Campaign Overview: The partnership includes a video in which

Sports 2 mins read

Real Madrid Teenager Endrick Becomes Red Bull Brand Ambassador

Real Madrid’s Brazilian teenage soccer sensation Endrick has signed a multi-year sponsorship deal with Austrian energy drinks maker Red Bull. The agreement was confirmed on Tuesday, adding another prestigious brand to Endrick’s growing list of endorsements.

Representation and Management: Endrick’s career is managed by Roc Nation Sports Brazil, an agency owned by rapper Jay-Z. Thiago Freitas, COO of Roc Nation Sports in Brazil, confirmed that the 18-year-old Brazil international will be a brand ambassador for Red Bull.

Endorsement Portfolio: This new partnership with Red Bull is a significant addition to Endrick’s endorsement roster, which already includes high-profile brands such as Disney, New Balance, and Panini. This places him in an elite group of athletes who represent the Austrian energy drink

Endorsement Deals 2 mins read

Ciara, PomKlentieff, and Camila Morrone Sign New Endorsement Deal with Nars

Shiseido-owned Nars has tapped Ciara, Pom Klementieff, and Camila Morrone as ambassadors, a new initiative for the brand. They join other celebrities that have endorsed the brand, including Jordin Sparks, Mindy Kaling, Bella Hadid, and Tilda Swinton.

Ciara: Recently signing with WME earlier this month, Ciara has an extensive history in the beauty industry. She has endorsed other beauty brands in the past, including OAM Skin and Revlon.

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Endorsement Deals