Endorsement Deals

Data Insights 2 mins read

Mid-Year 2024: How Artists are Dominating the Global Brand Endorsement Landscape

In the first half of 2024, Filipino girl group BINI has dominated the endorsement landscape, securing an impressive seven deals with brands like Jollibee, Keds, Shopee, and POND'S. Their position at the top highlights their growing influence in both the entertainment and advertising worlds, particularly in Southeast Asia, where they are becoming key figures in brand representation.

This trend is also showcasing the diversity of brand partnerships that these artists are engaging in. Ama Lou, for instance, is working with fashion giants like H&M and TUMI, while Saweetie has partnered with brands in the food and beverage

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Sports 1 mins read

MANSCAPED Launches New Campaign Featuring Father-Son Duo Tony and Riley Hawk

https://www.youtube.com/watch?v=dtGjbn0Jf4Q

MANSCAPED has unveiled its latest commercial, starring the legendary father-son skateboarding duo, Tony and Riley Hawk. The campaign highlights the launch of MANSCAPED's highly anticipated electric foil shaver, The Chairman™ Pro. Known for their precision and smooth execution of skateboarding tricks, Tony and Riley bring a humorous twist to the commercial, showcasing how a clean shave—like a well-executed trick—can make all the difference. The ad humorously touches on the influence facial hair can have, adding another fun layer to the already entertaining spot.

MANSCAPED

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Music 2 mins read

Billie Eilish Partners with Google Maps to Promote Sustainability During Upcoming Tour

Billie Eilish has teamed up with Google Maps to encourage eco-friendly options for fans attending her Hit Me Hard and Soft world tour, which kicks off on September 29 in Quebec City. The partnership aims to direct concertgoers toward sustainable transportation and plant-based food choices at various tour stops.

Sustainability Focus: Through Google Maps, fans can access tips on fuel-efficient routes, walking, bike-sharing, and public transportation options in the cities where Eilish will perform. In an effort to promote sustainability, Google Maps will suggest walking or public transit routes when they're as convenient and fast as driving. The partnership covers 43 cities around the world, providing eco-conscious alternatives for fans at every stop.

Plant-Based Food Options: In select cities, including Atlanta, Baltimore, Chicago, Detroit, Los Angeles, Minneapolis, Nashville, New York, Philadelphia, and Washington, D.C.,

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Film/TV 2 mins read

Brian Cox Collaborates with ASICS for World Mental Health Day Campaign

https://www.youtube.com/watch?v=3XFXcBdXqKE

Scottish actor and Succession star Brian Cox, known for his portrayal of hot-headed characters, has teamed up with ASICS for their World Mental Health Day campaign. In this new role, Cox plays the “world’s scariest boss,” offering a sharp yet humorous reminder about the importance of movement for mental well-being.

Campaign Details: The 1-minute clip features Cox at his intimidating wooden desk, presenting data that highlights the dangers of sitting for prolonged periods—specifically, the negative impact it can have on mental health. Cox, in his signature authoritative

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Music 2 mins read

Omar Apollo Collaborates with Taco Bell to Launch Disha Hot Sauce

https://www.youtube.com/watch?v=eccVwsfZfdE

Omar Apollo, managed by Open Door Management, has teamed up with Taco Bell to create Disha Hot, a hot sauce inspired by his family's secret recipe. This first-of-its-kind sauce packet partnership features savory, smoky flavors perfected by Omar’s mother in her original recipe, bringing a personal and authentic touch to the collaboration. Fans can enjoy the sauce via a Disha Hot Discovery Box that includes Taco Bell menu favorites along with three packets of the sauce. The sauce is also available for individual purchase, with each packet containing unique

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Music 2 mins read

Blu DeTiger Collaborates with Fender on First-Ever Artist Signature Bass

https://www.youtube.com/watch?v=4r829xLmDPI&t

Bass virtuoso Blu DeTiger, who is repped by ALT:Vision, has teamed up with Fender for an exciting new product collaboration: her first-ever artist signature bass. Known for her viral bass covers and genre-blending musical style, Blu has rapidly gained recognition in the music world, culminating in the release of her debut album All I Ever Want is Everything and being featured on the cover of Forbes 30 Under 30 music list.

Product Details: The Limited Edition Blu DeTiger x Player Plus

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Film/TV 2 mins read

Jennifer Hudson Collaborates with Dawn on a New Campaign

https://www.youtube.com/watch?v=bodbLMjGqQE

Jennifer Hudson, represented by CAA, has teamed up with Dawn for a heartwarming new campaign featuring the brand’s iconic ducklings. The campaign, which launched recently, highlights Dawn’s commitment to wildlife rescue and features Hudson alongside the beloved ducklings that have become a staple of the brand’s identity.

Campaign Details: The campaign showcases how Dawn is used to clean and protect wildlife, with Hudson lending her star power to spread the message of environmental care.

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Campaigns 2 mins read

Doja Cat Collaborates with Brisk Iced Tea on New Campaign

https://www.youtube.com/watch?v=z3EkatP-WdU

Doja Cat has teamed up with Brisk Iced Tea for a new campaign that celebrates creativity and self-expression. Represented by CAA and managed by Good Day Management, Doja Cat is the first female artist to be rendered in clay for a Brisk campaign. This new initiative, launched on September 10, will run until December 15 across various social media platforms, including TikTok, Meta, Snapchat, and YouTube, and streaming on Vevo, Twitch, Roku, and more.

Campaign

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Endorsement Deals 1 mins read

Snoop Dogg and Patrick Mahomes Collaborate with T-Mobile on New Campaign

https://www.youtube.com/watch?v=P656iXMq_k4

Snoop Dogg has teamed up with Kansas City Chiefs quarterback Patrick Mahomes for a new T-Mobile campaign, released Friday, promoting the company's offers for the new iPhone 16. In the ads, Snoop Dogg provides playful commentary on Mahomes as he heads into a T-Mobile store to grab the latest iPhone. Popular streamer Kai Cenat also joins in, offering his own take on Mahomes's shopping skills.

Snoop Dogg's Brand Collaborations: Snoop Dogg has been highly active in the world of brand collaborations

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Film/TV 1 mins read

Adriane Galisteu Becomes New Betano Ambassador in Brazil

Betano, one of the largest betting companies in Brazil, has announced TV host Adriane Galisteu as its newest brand ambassador. This comes after Betano renewed its sponsorship of the popular reality show A Fazenda for the third consecutive year, further solidifying its presence in the Brazilian market.

Career Highlights: Adriane Galisteu is one of Brazil's most prominent TV personalities, with a career spanning over two decades. She first gained widespread attention in the 1990s as a model and actress, eventually transitioning into a successful television host. Galisteu has hosted several popular Brazilian TV programs, including Superpop and É Show, and she is best known today as the host of the long-running reality show A Fazenda, where she has gained an even larger following.

Brand Collaborations: Alongside her work with Betano, Galisteu has endorsed several other brands, including Brae Hair Care.

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