Endorsement Deals

Sports 2 mins read

Conor McGregor Signs New Endorsement Deal with Bucked Up

MMA superstar Conor McGregor has signed an endorsement deal with Bucked Up, becoming the brand’s newest ambassador. As part of this collaboration, McGregor has worked with the company to develop two new energy drink flavors: Notorious Buck Irish Apple and Orange. The partnership also includes plans for future workout supplements, further expanding McGregor’s influence in the fitness and wellness space.

Career Highlights: McGregor, known for his charismatic personality and knockout power, rose to international fame as a UFC fighter. He made history by becoming the first fighter to hold two UFC titles simultaneously in different weight divisions—featherweight and lightweight. McGregor has been involved in several iconic fights, including his match against Floyd Mayweather in a highly publicized boxing bout in 2017.

Business Ventures: Beyond his fighting career, McGregor has expanded his empire into various business ventures.

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Basketball 1 mins read

Tyrese Haliburton Signs New Endorsement Deal with PUMA

Indiana Pacers star Tyrese Haliburton has signed a new endorsement deal with PUMA, marking a significant move from his previous deal with Nike. The new partnership is expected to position Haliburton as one of the faces of PUMA Basketball, a title currently held by LaMelo Ball of the Charlotte Hornets. With LaMelo receiving multiple signature models and lifestyle shoes, Haliburton's role is anticipated to expand with similar high-profile branding efforts from PUMA.

Previous Nike Partnership: Haliburton initially signed with Nike when he entered the NBA in 2020. While he did not receive a signature shoe with Nike, he was one of the faces of the brand’s GT Cut line, joining prominent players like Domantas Sabonis and Jrue Holiday.

This new PUMA deal represents a major step forward for Haliburton, as he continues to build his presence both on and off the court.

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Brand Ambassador 1 mins read

Valentino Beauty Names Charli XCX as US Brand Ambassador

Valentino Beauty has announced Charli XCX as its latest US ambassador, coinciding with the launch of the brand’s Spike Valentino Buttery Matte Lip Color. The singer’s growing list of beauty partnerships this year includes collaborations with skincare brands Laneige and K18.

Ambassadorships and Collaborations: By joining Valentino Beauty, Charli XCX is now part of a prestigious roster of ambassadors that includes actress Florence Pugh and actor-singer Tan Jianci, who represents the brand in China.

Career Highlights: Charli XCX has made a major impact on the music scene, known for her genre-defying pop sound and hit songs like Boom Clap, Boys, and Vroom Vroom. In addition to her music career, she has been a trailblazer in the fashion and beauty space, continually expanding her influence with high-profile brand partnerships.

With this new collaboration,

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Endorsement Deals 2 mins read

Sarah Michelle Gellar Collaborates with Philosophy on New Campaign

https://www.youtube.com/watch?v=Wcdp_u-cSeg

Sarah Michelle Gellar, best known for her iconic role as Buffy the Vampire Slayer, has partnered with skincare brand Philosophy for the launch of its new Ultimate Miracle Worker Face & Neck Cream. Represented by CAA and Linden Entertainment, Gellar stars in a unique horror-themed campaign that addresses concerns about using retinol in skincare routines. The campaign includes a short horror film directed by Joe Pernice and filmed by renowned horror Director of Photography Jason Krangel, perfectly aligning with Gellar’s association with the horror genre.

Career

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Endorsement Deals 2 mins read

Maxx Crosby Named Brand Ambassador of Saxx Underwear

Las Vegas Raiders defensive end Maxx Crosby has been announced as the new brand ambassador for Saxx Underwear. Represented by Wasserman, Crosby will appear in ads for the brand and take on a key role in their college football-focused NIL (Name, Image, and Likeness) campaign.

Campaign Overview: Building on Saxx's 2022 campaign, which featured top college pass rushers and raised funds for the Testicular Cancer Foundation, Crosby will identify standout college athletes known for their sacking abilities. Each player selected for the All-Saxx Conference will receive a personal message from Crosby, a package of Saxx products, and monetary compensation. For every sack these players achieve, Saxx will continue its $1,000 donation to the Testicular Cancer Foundation.

Multiyear Partnership: As part of the deal, Saxx Underwear will become the official sponsor of "The Rush with Maxx Crosby," a podcast and YouTube show co-hosted by Crosby.

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Music 2 mins read

Olivia Rodrigo Collaborates with Sony to Launch New LinkBuds Colorway

https://www.youtube.com/watch?v=3uWjeU8iN8s

Global pop star Olivia Rodrigo has teamed up with tech giant Sony to launch a new colorway for their latest LinkBuds collection. As part of the collaboration, the two new models, LinkBuds Fit and LinkBuds Open, are released in Rodrigo’s signature violet colorway. These new earbuds feature light Air Fitting Supporters, ensuring all-day comfort, no matter the wearer’s lifestyle.

Custom Design and Features: Rodrigo, alongside her producer Dan Nigro, played an active role in designing the earbuds, offering custom EQ settings and a special EQ user interface tailored

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Film/TV 2 mins read

Lupita Nyong’o Named Global Brand Ambassador for Chanel

Oscar-winning actress and producer Lupita Nyong’o has been announced as Chanel’s new global brand ambassador. Represented by CAA, Nyong’o has been a friend of the Chanel house for over a decade, frequently gracing red carpets in Chanel’s iconic designs.

Career Highlights: Nyong’o burst onto the global stage with her Academy Award-winning performance in 12 Years a Slave, earning her the Oscar for Best Supporting Actress. Since then, she has starred in major blockbusters, including Black Panther, the Star Wars saga, and her most recent project, A Quiet Place: Day One. At the 2023 Toronto International Film Festival, she voiced the lead character in DreamWorks Animation’s The Wild Robot.

Nyong’o also recently launched her weekly podcast, Mind Your Own, which highlights the stories of African people worldwide

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Brand Ambassador 1 mins read

Kate McKinnon Joins Philips Sonicare as Brand Ambassador

Actress and comedian Kate McKinnon has been announced as the latest brand ambassador for Philips Sonicare, starring in a humorous new campaign. McKinnon, who is represented by CAA and Artists First, continues her streak of comedic advertising following her partnership with Hellmann’s earlier this year.

In the campaign video titled Sonicare Switch, McKinnon plays the mythical Susan Toothbrush, a quirky character who magically appears in people's bathrooms to help them make better oral healthcare decisions. In the spot, Susan Toothbrush hilariously criticizes a man’s outdated toothbrush, calling it an “ancient bristle-stick” just as he prepares for a job interview.

The campaign will be distributed widely through various platforms including

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Endorsement Deals 1 mins read

Lauren London, Mookie Betts, and Pusha T Collaborate with LEGO on New Campaign

LEGO has launched its Touch of Gold initiative, a campaign that celebrates influential Black figures in creative spaces, featuring Los Angeles Dodgers outfielder Mookie Betts, actress Lauren London, and rapper Pusha T alongside their families. The campaign showcases each star at home, highlighting the creative ways they build connections with their children through LEGO.

Campaign Overview:

Mookie Betts is seen building LEGO flowers outdoors with his wife and two children, emphasizing the importance of family time and creativity in their backyard. Lauren London, known for her role in ATL, invites her little ones into a colorful playroom filled with LEGO… Read More
Endorsement Deals 2 mins read

Breanna Stewart Collaborates with Ally on New Campaign

WNBA star Breanna Stewart has teamed up with Ally Financial for their latest ad campaign. In the ad, Stewart answers a range of questions, including whether she sees herself as a spender or saver (she admits she’s more of a spender) and shares her guilty pleasure—shopping. The campaign also focuses on financial advice, with Stewart offering viewers relatable insights into her personal financial journey.

Ally’s Commitment to Women’s Sports: In addition to the campaign, Ally Financial announced in July that it has added Unrivaled, a 3-on-3 women’s basketball league co-founded by Stewart and fellow WNBA star Napheesa Collier, to its women’s sports portfolio. When Unrivaled officially launches in 2025, Ally will be the league's founding partner and jersey sponsor, further highlighting its dedication to empowering women in sports.

Breanna Stewart's Career: Stewart, repped by Wasserman,

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