Endorsement Deals

Endorsement Deals 2 mins read

Naomi Campbell Signs New Endorsement Deal With BOSS Watches and Jewellery For Autumn/Winter 2024 Campaign

Naomi Campbell, who is represented by Gersh Agency, has been named the brand ambassador for BOSS Watches and Jewellery’s Autumn/Winter 2024 campaign. This partnership marks another milestone in the illustrious career of one of the most iconic figures in the fashion industry.

Career Highlights: Naomi Campbell is a British supermodel, actress, and businesswoman whose influence spans over three decades. She first rose to prominence in the late 1980s and early 1990s as part of the elite group of models dubbed “The Big Six,” which also included Cindy Crawford, Linda Evangelista, Christy Turlington, Claudia Schiffer, and Kate Moss. Campbell’s striking beauty, distinctive walk, and strong work ethic quickly made her one of the most sought-after models in the world.

Throughout her career, Campbell has graced the covers of countless magazines and has walked the runway for almost every major fashion house, including PrettyLittleThing,

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Football 2 mins read

Jason Kelce Collaborates with Buffalo Wild Wings on New Football Season Campaign

Jason Kelce has teamed up with Buffalo Wild Wings for an exciting new campaign as the football season approaches. Known for his storied career as the center for the Philadelphia Eagles, Kelce is now bringing his larger-than-life personality to the world of advertising, partnering with the popular casual-dining chain to reignite fans’ excitement for the game.

Campaign Highlights: The campaign features a 30-second hero spot titled “You Up?,” where Kelce, recently retired, finds himself feeling

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Podcasters 2 mins read

Druski and Joe Budden Collaborate with PrizePicks On A New Campaign

Druski and Joe Budden have teamed up with PrizePicks for an exciting new campaign titled “Run Your Game.” Druski, who was recently named a PrizePicks ambassador, and Joe Budden star in a fresh ad for the platform, bringing their distinct personalities and humor to the forefront as they promote the popular fantasy sports operator. T

Druski, whose real name is Drew Desbordes, has quickly risen to fame as one of the most recognizable comedians in the entertainment industry. Known for his hilarious skits and larger-than-life characters, Druski has amassed a massive following on social media, where his content regularly goes viral. His comedic talent has led to collaborations with major artists such as Drake, Lil Yachty, and Jack Harlow, further solidifying his place in the entertainment world. Represented by WME, Druski’s role as a PrizePicks ambassador is a natural extension of his brand, which blends humor with a deep connection to sports and pop culture.

Joe Budden, a veteran in the hip-hop

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Football 2 mins read

Travis and Jason Kelce Team Up with General Mills for the Launch of ‘Kelce Mix’ Cereal

Travis and Jason Kelce have teamed up with General Mills to create a new cereal blend, aptly named the Kelce Mix. This unique collaboration combines the brothers’ favorite General Mills cereals—Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs—into one box, offering fans a delicious new way to enjoy these classic flavors. The partnership, which taps into the Kelce brothers’ well-known love of cereal, is set to make a significant impact as it aligns with the duo’s popularity both on and off the football

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Alcohol 2 mins read

Shane Gillis and Bud Light Collaborate On A New Campaign “The Dean’s Office”

Shane Gillis has teamed up with Bud Light for a new campaign, marking a significant collaboration for the comedian. Represented by CAA and Range Media Partners, Gillis stars in the latest ad for Bud Light, leveraging his sharp wit and comedic timing that fans have come to love from his work on Matt and Shane’s Secret Podcast, which he co-hosts with fellow comedian Matt McCusker.

The campaign kicks

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Tennis 2 mins read

Taylor Fritz Signs New Endorsement Deal With Tiffany & Co

Taylor Fritz, who is represented by IMG Tennis, has been named the new brand ambassador for Tiffany & Co., further solidifying his position as one of the most marketable athletes in the tennis world. In addition to Tiffany & Co., Fritz also endorses several other prestigious brands, including Rolex, Boss, Nike, and Optimum Nutrition, among others.

Career Highlights: Taylor Fritz is an American professional tennis player who has steadily risen through the ranks to become one of the top players on the ATP Tour. Known for his powerful serve and aggressive baseline play, Fritz has made a significant impact on the sport since turning professional in 2015. He broke into the top 10 of the ATP rankings for the first time in 2022, following a series of impressive performances.

One

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Endorsement Deals 2 mins read

Angelina Jolie Named Ambassador for Tom Ford Beauty

Angelina Jolie, the acclaimed actress and humanitarian, has been announced as the new ambassador for Tom Ford Beauty. Jolie will lead the brand’s upcoming lipstick campaign, set to launch in September. This partnership marks a significant collaboration between Jolie and the luxury brand, known for its sophisticated and timeless aesthetic.

Previous Endorsements

Jolie has previously served as an ambassador for Guerlain, a luxury cosmetics brand owned by LVMH. She has been associated with Guerlain since 2017, representing both its fragrance line and its philanthropic initiatives aimed at preserving global bee populations. Jolie’s involvement with Guerlain highlighted her commitment to environmental causes, adding a deeper dimension to her role as a brand ambassador.

Tom Ford Beauty’s Ambassador Lineup

In her new role at Tom Ford Beauty, Jolie joins a distinguished group of ambassadors, including Gong

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Racing 2 mins read

Fernando Alonso Leads BOSS x Aston Martin Campaign

Fernando Alonso, the celebrated Spanish Formula 1 driver, is now the face of the BOSS x Aston Martin “Be Your Own BOSS” campaign. As a brand ambassador for BOSS, Alonso embodies the spirit of leadership and self-reliance, qualities that align perfectly with the campaign’s message. The collaboration will feature two capsule collections annually, showcasing Alonso’s influence in both motorsport and fashion.

Career Highlights

Alonso, managed by A14

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Brand Ambassador 2 mins read

Sydney Sweeney Signs New Endorsement Deal with HeyDude

Sydney Sweeney, the Emmy-nominated actress and producer, has signed a long-term global partnership with HeyDude, the Crocs Inc.-owned footwear brand. Represented by Paradigm, Sweeney will take on the role of spokesperson for the brand, advocating for comfort and confidence in every step.

“Director of Dudes” and Multi-Pronged Marketing Approach

As part of this new partnership, Sweeney will be positioned as the “Director of Dudes,” offering fans a unique

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Endorsement Deals 2 mins read

Angel Reese Signs New Endorsement Deal with Reese’s Pieces

Chicago Sky rookie and WNBA All-Star Angel Reese has turned a clever tweet into a lucrative endorsement deal with Reese’s Pieces. The partnership, announced on Wednesday, marks a unique collaboration between the basketball star and the iconic candy brand owned by Hershey’s.

The Birth of “Reese’s Pieces”

The idea for the partnership originated from a tweet Reese sent out after being selected by the Chicago Sky in the 2024 WNBA Draft. In the tweet, she asked her fans for a new nickname to replace “Bayou Barbie.” One fan’s suggestion, “Reese’s Pieces,” quickly caught on, sparking interest from the candy brand and leading to this exciting marketing opportunity.

Launch of “Angel Reese x Reese’s Pieces” Merchandise

To celebrate the partnership, Reese has launched a limited edition “Angel Reese x Reese’s Pieces” logo collection. The exclusive merchandise is available through her official website, TheAngelReese.com, allowing fans

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Basketball 2 mins read

Shai Gilgeous-Alexander Named New Global Brand Ambassador by Canada Goose

Shai Gilgeous-Alexander, the star NBA player known for his distinctive style on and off the court, has been named the new global brand ambassador for Canada Goose. As part of this partnership, Canada Goose unveiled its first co-designed piece of outerwear with Gilgeous-Alexander, marking a significant collaboration between the brand and the basketball sensation.

Previous Brand Collaborations

Gilgeous-Alexander is no stranger to high-profile brand partnerships. He has previously

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Film/TV 2 mins read

Jackson Yee Named Golden Goose Global Brand Ambassador

Jackson Yee, the multitalented Chinese actor and singer, has been named the global brand ambassador for Golden Goose. Known for his dynamic presence in both the entertainment and fashion industries, Yee appears in the latest ad campaign, captured by photographer Yu Cong, which is dedicated to Golden Goose’s new Lightstar sneaker.

Fashion Industry Presence

This collaboration with Golden Goose is not Jackson Yee’s first foray into the world of high fashion. Over the years, Yee has secured endorsements with a variety of luxury brands, solidifying his status as a fashion icon. His previous partnerships include notable names such as Givenchy, Emporio Armani, Armani Beauty, Tiffany & Co., and Jaeger-LeCoultre. He also served as a spokesmodel

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Music 2 mins read

Charli XCX Collaborates with Skims on New Campaign

Charli XCX, who is represented by CAA, has teamed up with Skims for a visually striking new campaign. The campaign, shot by renowned photographer Petra Collins, perfectly aligns with the aesthetic of Charli’s latest album, “Brat.” Known for her edgy and eclectic style, Charli XCX brings her unique flair to this collaboration, which highlights Skims’ latest collection.

Campaign Details

In this campaign, Charli XCX embodies the bold and rebellious spirit of her “Brat” album, with Petra Collins capturing the singer’s dynamic energy through a series of visually captivating images. The collaboration with Skims showcases Charli’s ability to seamlessly blend music and fashion, further cementing her status as a multifaceted artist.

Endorsement History

Charli XCX has previously endorsed a variety of major brands, including Boohoo, Adidas, Coach, and Kenzo, showcasing her versatility and broad appeal in the fashion industry.

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Brand Ambassador 2 mins read

Kendall Jenner Is the Face of Sublime by Tory Burch

Kendall Jenner has been unveiled as the face of the new Sublime fragrance campaign by Tory Burch. The campaign, captured by the renowned photography duo Mert Alas and Marcus Piggott, was conceived by Be Good Studios, known for their innovative approach to fashion advertising.

Campaign Highlights

In the visually striking campaign video, Kendall Jenner is seen holding a sculpture of the Sublime bottle, which was designed by award-winning artist Malin Ericson. The artistic direction of the campaign reflects the elegance and modernity

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Campaigns 1 mins read

Simon Cowell Collaborates with Domino’s on New Campaign

Simon Cowell, who is represented by YMU Group, has teamed up with Domino’s for a new advertising campaign. Known for his sharp critiques and no-nonsense attitude, Cowell revives his tough-as-nails judge persona, famously seen on shows like “The X Factor” and “American Idol,” as he takes on the role of Domino’s “quality captain.”

Campaign Details

In the campaign, Cowell is seen meticulously inspecting pizzas, offering withering critiques on everything from topping distribution to crust quality. His demanding standards

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Endorsement Deals 2 mins read

Jude Bellingham Signs New Endorsement Deal with Louis Vuitton

Louis Vuitton has announced British soccer sensation Jude Bellingham as its newest brand ambassador. The partnership marks another significant step in Bellingham’s rising influence both on and off the pitch. Known for his impeccable style, Bellingham was voted by GQ readers as the most stylish player of the Euro 2024 tournament.

Career and Endorsements

Bellingham’s collaboration with Louis Vuitton follows a string of high-profile endorsements. In June, he was named ambassador for Skims men’s underwear, showcasing his growing appeal in the fashion world. Additionally, he recently unveiled his first signature collection with Adidas Originals, further cementing his status as a fashion-forward athlete.

Louis Vuitton’s Sporting Ambassadors

Bellingham joins a prestigious lineup of Louis Vuitton men’s ambassadors from the world

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Basketball 2 mins read

LeBron James Channels James Bond in Lobos Tequila Commercial with Victoria Justice

LeBron James has taken his role as an investor in Lobos Tequila to the next level by starring in a new commercial for the brand, alongside actress Victoria Justice. The commercial showcases James channeling his inner James Bond, with Justice playfully asking for his name, to which James responds with the iconic “Bond, James Bond” line, substituting in his own name. The two then share a handshake with the server, adding a suave touch to the promotional spot.

LeBron James and Lobos

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Endorsement Deals 2 mins read

Diana Flores Signs New Endorsement Deal with Oakley

Diana Flores, a standout quarterback on the Mexican National Flag Football team, has signed a new endorsement deal with Oakley. The partnership comes as part of Oakley’s broader commitment to supporting athletes across various sports, especially as flag football is set to make its Olympic debut at the LA28 Games. Flores, who is represented by SMAC Entertainment, joins an elite roster of Oakley brand ambassadors that includes NFL stars like Vikings wide receiver Justin Jefferson and Chiefs quarterback Patrick Mahomes.

Career Highlights

Flores has quickly become one of the most recognizable faces in the world of flag football. She gained widespread attention as a Super Bowl correspondent for TelevisaUnivision earlier this year and starred in an NFL commercial during Super Bowl LVII in 2023 that spotlighted the growing

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Film/TV 2 mins read

Rosario Dawson Collaborates with American Airlines on a New Campaign

Rosario Dawson, an acclaimed actor and dedicated political activist, has partnered with American Airlines for its latest purpose-driven marketing campaign. The initiative, titled “We Go Further, Together,” marks the airline’s eighth consecutive fundraising effort in support of Stand Up To Cancer (SU2C). This year, the campaign introduces Dawson as its new face, bringing her star power and advocacy to the forefront of this important cause.

Charitable Work and Activism

Dawson is widely recognized not only for her acting talents but also for her extensive work with various charitable organizations. Over the years, she has been deeply involved with Voto Latino, an organization dedicated to encouraging young Latinx voters to participate in the electoral process. She has also supported global humanitarian efforts through Doctors

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Film/TV 2 mins read

Ken Jeong Dons Scrubs for Fabletics Campaign

Ken Jeong, who is managed by Aligned Entertainment Group, has been unveiled as the face of Fabletics’ latest promotional push for its Fabletics Scrubs product line. The campaign humorously spotlights Jeong, known for his comedic chops and medical background, as he steps out in a pair of royal blue scrubs, much to the delight of a Hollywood star-spotting bus tour that happens to catch him in the act.

In the ad, the tourists eagerly request Jeong

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