Fitness

Music 1 mins read

Niall Horan Becomes Brand Ambassador and Investor In WHOOP

Niall Horan signs on with WHOOP as brand ambassador and investor.

Long a devoted user of the performance wearable, Horan says WHOOP has “completely changed the way I understand my body, whether I’m on stage, in the studio, or just taking care of myself day to day.” This multi-layered partnership now makes him not just a promoter, but also an owner, signaling deep commitment to health, recovery, and data-led performance.

The partnership will feature exclusive content, marketing campaigns, and fan-oriented activations—all reinforcing WHOOP’s lean into insights around sleep, recovery, and performance. It also places WHOOP firmly within Horan’s lifestyle ecosystem, where wellness is part of the creative circuit, not just a side pursuit.

WHOOP already counts elite athletes such as Sha’Carri

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Film/TV 2 mins read

Jennifer Aniston Collaborates with Pvolve for the Strength Campaign

Pvolve, the innovative workout method that combines functional movement with resistance equipment, has teamed up with renowned actress Jennifer Aniston for their latest brand campaign, Strength. Aniston, a fitness enthusiast, highlights Pvolve’s patented fitness equipment in the campaign, which aims to educate women on the importance of resistance training for building both physical and mental strength at every stage of life. Pvolve, a workout designed by women for women, has made it its mission to empower women through functional fitness.

The campaign was shot by celebrity photographer Zoey Grossman at Milk Studios in Los Angeles, capturing Aniston’s commitment to strength and wellness. Pvolve’s campaign featuring the actress will be visible across out-of-home advertising, including billboards in major metropolitan areas, in-studio windows, and on digital and social media platforms. With over 45 million followers on Instagram, Aniston is also promoting the campaign on her social media, bringing Pvolve’s message of strength to a global audience.

Jennifer

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