Kendall Jenner has joined Therabody as a brand ambassador, fronting the launch of the company’s new TheraFace Mask Glo. The partnership comes as Therabody expands deeper into beauty technology, blending its performance-recovery roots with luxury skincare. Jenner will promote the…
Read MoreDua Lipa has officially stepped into the world of fitness entrepreneurship as co-founder and Chief Creative Officer of Frame Fitness. The move sees the global pop star take on a leading role in shaping the company’s strategy for its compact…
Read MoreNiall Horan signs on with WHOOP as brand ambassador and investor.
Long a devoted user of the performance wearable, Horan says WHOOP has “completely changed the way I understand my body, whether I’m on stage, in the studio, or just…
Read MorePvolve, the innovative workout method that combines functional movement with resistance equipment, has teamed up with renowned actress Jennifer Aniston for their latest brand campaign, Strength. Aniston, a fitness enthusiast, highlights Pvolve’s patented fitness equipment in the campaign, which aims…
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