Fashion

Campaigns 2 mins read

BLACKPINK’s Jennie Unveils New Eyewear Collaboration with Gentle Monster

BLACKPINK's Jennie has once again teamed up with the renowned South Korean eyewear brand Gentle Monster to launch a new collection dubbed "Jentle Salon." Known for her distinctive style and influence, Jennie continues to make waves in the fashion world with this latest collaborative effort.

👓 Unboxing the Magic: In a series of engaging unboxing videos, Jennie introduces the "Jentle Salon" collection. The presentation begins with a charming branded pink box labeled "Jentle Salon," from which Jennie reveals a whimsical assortment of eyewear. The box contains four stylish pairs of sunglasses and one pair of everyday glasses, each accompanied by unique pendants and a comb as accessories.

🦄 Enchanting Details: The collection's charm is elevated by the inclusion of a unicorn doll adorned with eyewear charms, reflecting a playful and imaginative design ethos. Among the notable charms are a capybara, Jennie's favorite animal, alongside

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Brand Ambassador 2 mins read

Marvin Harrison Jr. Becomes New Balance’s New Face of Football Ahead of the 2024 NFL Draft

Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one of the top prospects.

🌐 A Generational Talent: Widely regarded as a "generational talent," Harrison has been praised by fans, analysts, and sports figures alike, including Los Angeles Lakers forward LeBron James, who has dubbed him "H.I.M."—highlighting his exceptional skill and presence on the field.

👟 Strategic Endorsement Deal: Harrison has inked a multiyear endorsement deal with New Balance, positioning him at the forefront of the brand's expansion into football. This partnership marks a significant milestone for both Harrison and New Balance as they aim to make a substantial impact in the sports footwear and apparel market.

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Endorsement Deals 2 mins read

Lars Nootbaar Signs Dream Endorsement Deal with Adidas

Lars Nootbaar, a professional baseball player who grew up in El Segundo, California, has signed a lucrative endorsement deal with Adidas, fulfilling a long-held dream. Reflecting on his childhood, Nootbaar shared a touching memory of how, growing up, he and his brother Nigel were allowed only one pair of sneakers per school year—a rule set by their parents.

👟 A Nostalgic Look Back: The memory of making a single pair of sneakers last all year now brings a smile to Nootbaar's face as he looks back from the perspective of his new partnership with Adidas. This endorsement not only marks a significant achievement in his career but also a poetic resolution to his childhood footwear limitations.

🎁 Sharing the Joy: With his new endorsement deal, Nootbaar is excited about the perks that come along with it, especially the opportunity to provide his family with footwear. Humorously, Nootbaar assures that he won't be imposing the same one-shoe

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Brand Ambassador 2 mins read

Gauri Khan Partners with Specta Quartz to Elevate Luxury Interiors

Specta Quartz Surfaces, a distinguished brand under ARL Infratech Ltd, is thrilled to announce celebrity interior designer Gauri Khan as its new brand ambassador. Known for her exquisite taste and transformative interior design projects for high-profile clients globally, Khan's collaboration with Specta Quartz is poised to redefine luxury in interior spaces.

🇮🇹 Craftsmanship Meets Elegance: Leveraging cutting-edge technology from Breton, Italy, Specta Quartz Surfaces manufactures top-tier luxury stone surfaces known for their exceptional quality and innovative design. This partnership reflects the brand's commitment to excellence and its ambition to lead the market with unique and durable quartz surfaces.

🎨 A Touch of Luxury: With Gauri Khan's endorsement, Specta Quartz aims to enhance its visibility and appeal within the luxury interiors market. Khan’s renowned design expertise and her ability to blend modern

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Campaigns 2 mins read

Tom Daley and Max Whitlock Showcase Team GB Kit in New Adidas Campaign

Adidas, as the official sportswear provider for Team GB and ParalympicsGB, has launched an inspiring new campaign featuring prominent athletes Tom Daley and Max Whitlock. This campaign introduces the team kit for the highly anticipated Paris 2024 Olympic and Paralympic Games.

🌟 A Proud Moment for Athletes: The campaign focuses on the excitement and pride that comes with representing one's country at such a prestigious event. The newly unveiled kit is designed to embody the spirit and dedication of the athletes, providing them with not only high-performance attire but also a symbol of national pride as they compete on the world stage.

👟 Adidas at the Forefront of Sports Innovation: With this partnership, Adidas continues to establish itself as a leader in sports innovation, delivering cutting-edge sportswear that meets the specific needs of elite athletes.

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Brand Ambassador 2 mins read

Micah Richards Teams Up with Innovative Eyewear as Brand Ambassador

Innovative Eyewear, Inc., a trailblazer in the development of smart eyewear technology, is thrilled to announce the signing of UK football legend and media personality Micah Richards as its official brand ambassador. The company, known for integrating cutting-edge technology with popular eyewear brands such as Lucyd®, Nautica®, Eddie Bauer®, and Reebok®, aims to expand its visibility and consumer engagement with Richards' involvement.

🏅 A Storied Career: Micah Richards is celebrated not only for his impressive football career, where he made significant impacts at Manchester City and on the international stage with England and Great Britain, but also for his successful transition into broadcasting. Currently, he is a familiar face on Sky Sports, CBS Sports, and BBC Sport, and co-hosts "The Rest is Football," a top ten UK podcast.

🌐 Enhancing Brand Presence: Richards' dynamic presence in the sports and media industry

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Campaigns 2 mins read

Levi’s Unveils ‘New Fits, Infinite Possibilities’ Campaign with Deepika Padukone

Levi’s, the iconic jeans brand, has launched its latest campaign titled 'New Fits, Infinite Possibilities', starring brand ambassador Deepika Padukone. This new campaign introduces an exciting array of denim fits designed to cater to diverse tastes and styles, highlighting the versatility and enduring appeal of Levi's jeans.

🌐 Diverse Styles for Every Taste: The campaign features nearly 15 different fits, offering something for everyone. Among the highlighted styles are the retro-inspired flare, perfect for those who love a touch of vintage; the laid-back loose, ideal for casual, comfortable days; and the timeless classic straight, a staple in any wardrobe.

📐 Focus on Comfort and Style: Levi's emphasizes comfort with its Loose Fits range, drawing inspiration from the '90s fashion trends. The Low Loose offers Y2K vibes with its wide, straight leg, while the High Loose features a cinched-in waist paired with a relaxed leg, combining

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Campaigns 2 mins read

Gigi Hadid and Star-Studded Cast Lead Victoria’s Secret Summer 2024 Campaign

Victoria's Secret is setting the tone for summer 2024 with a vibrant campaign featuring top models Gigi Hadid, Paloma Elsesser, Emily Ratajkowski, and Tina Kunakey. The campaign, captured by renowned American fashion photographer Mikael Jansson, showcases an enticing collection of swimwear, cover-ups, corset tops, and other alluring silhouettes perfect for the season.

📸 A Captivating Shoot: The campaign images, rich in style and atmosphere, invite viewers to 'Escape to summer 2024,' echoing Victoria's Secret's theme of adventure and sensuality. The collection promises to deliver not only comfort but also the latest in swimwear fashion, designed to cater to diverse body types and style preferences.

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Brand Ambassador 2 mins read

Piaget Celebrates 150th Anniversary with New Ambassadors Ella Richards and Apo Nattawin

Piaget, the esteemed Swiss watchmaker, is marking its 150th anniversary by welcoming British model Ella Richards and Thai actor Apo Nattawin as the new faces of the brand. This move introduces a fresh chapter in Piaget's long-standing legacy, emphasizing a blend of traditional craftsmanship and contemporary appeal.

🌍 Global Appeal: The selection of Richards and Nattawin highlights Piaget's global outreach and its commitment to diversity in representation. Richards, hailing from the UK, and Nattawin, a prominent figure in Thai entertainment, embody the elegance and sophistication that Piaget is known for around the world.

⌚ A New Chapter for Piaget: The enlistment of these ambassadors comes at a pivotal time for Piaget as it celebrates a significant milestone. The brand aims to blend its rich heritage with modern elements, fostering a connection with both longstanding enthusiasts and new generations of watch lovers.

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Campaigns 2 mins read

Leighton Meester Stars in St John x Edie Parker Campaign

Leighton Meester, renowned for her role as Blair Waldorf on "Gossip Girl," is the new face of the collaborative collection between luxury brands St John and Edie Parker. This campaign brings together the classic elegance of St John with the playful, bold spirit of Edie Parker, reflecting a fusion of uptown sophistication with a hint of rebellious flair.

👗 A Fashionable Fusion: The collaboration between St John and Edie Parker is characterized by a blend of traditional style and contemporary edge, much like Meester's on-screen persona, which has captivated audiences for years. The collection aims to cater to modern women who appreciate a mix of high-class fashion and spirited expressiveness.

📸 Iconic Style Ambassador: Meester's involvement highlights her enduring influence in fashion, particularly her ability to embody complex characters both on and off screen. Her participation is expected to resonate well with fans of

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