Fashion

Campaigns 1 mins read

Sara Sampaio Radiates in Hunkemöller’s Latest #OwnYourGlow Campaign

Hunkemöller, the renowned Dutch lingerie and swimwear brand, has unveiled its new #OwnYourGlow campaign featuring the luminous Portuguese model and actress Sara Sampaio. Known for her captivating presence and natural affinity for beach settings, Sampaio embodies the essence of the brand’s latest collection.

🌊 Beach-Inspired Aesthetics: Emphasizing the theme of natural beauty and comfort, the campaign captures Sara Sampaio in her element — the beach. Her affinity for the ocean and sandy shores resonates deeply with the brand’s vision of effortless allure and confidence, making her the perfect face for this campaign.

👙 Lingerie and Swimwear Fusion: The #OwnYourGlow campaign highlights key pieces from Hunkemöller’s collection that blend aesthetic appeal with functional elegance, designed to make every woman feel radiant and self-assured.

Sara Sampaio’s involvement

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Endorsement Deals 2 mins read

Peden Ongmu Namgyal Debuts Signature Western Outfit Collection with Pameen

Miss Diva Supranational 2017, Peden Ongmu Namgyal, has taken her fashion expertise to new heights through a partnership with the distinguished fashion brand Pameen. This collaboration aims to bring forth a line of signature style western outfits, blending Peden's unique fashion sensibility with Pameen’s renowned craftsmanship.

👗 Fashion Forward Collaboration: Peden Ongmu Namgyal, celebrated for her distinctive style and glamour, is now channeling her creativity into the world of fashion design. This collaboration allows her to embed her personal style into each piece, offering fans and fashion enthusiasts alike a chance to wear designs infused with her unique aesthetic.

🌟 Bespoke Creations for Everyone: The Peden x Pameen collaboration introduces a revolutionary approach to custom fashion. The initiative enables individuals to play an active role in designing their own wear, guided by the aesthetic and spirit of Peden’s designs. Highlighting the accessibility of these designs, Peden shared her excitement about the project on social media, urging her followers

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Campaigns 2 mins read

Jisoo Showcases Self-Portrait Pre-fall Collection in Seoul Recording Studio

Following her Spring/Summer 2024 debut as the brand ambassador for Self-Portrait, BLACKPINK's Jisoo returns to spotlight the Pre-Fall collection in a captivating new campaign set in a Seoul recording studio. This partnership marks a notable collaboration, blending Jisoo's musical artistry with self-portrait's innovative fashion.

🎤 Musical Influences Meet Fashion: The campaign creatively intertwines Jisoo’s dual roles as a celebrated musician and fashion icon. Photographed in a space where she is both comfortable and creative, the campaign reflects her personal style and versatility. The setting in the recording studio underscores her deep connection to music, providing an authentic backdrop that resonates with her fans and followers.

👗 A Personal Touch: Jisoo took an active role in selecting the outfits for the campaign, showcasing a range from off-duty denim and cozy twinset knits to vibrant party wear and elegant evening gowns.

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Campaigns 2 mins read

Carhartt Launches “History In The Making” Campaign Featuring Luke Grimes

Carhartt, the renowned American workwear brand since 1889, has joined forces with actor and musician Luke Grimes in a new chapter of their "History In The Making" campaign. This partnership highlights the legacy of hardworking individuals who relentlessly build their futures.

🛠️ Celebrating Hard Work and Legacy: The campaign introduces a five-minute short film titled "Setting the Stage," which delves into Luke Grimes' roots in the skilled trades and how these experiences have influenced his successful career in TV, film, and music. The film is a tribute to the hard work and determination that characterize both Grimes' life and the ethos of Carhartt.

🎬 Insightful Narrative: "Setting the Stage" provides an intimate look at Grimes’ journey, articulated through his own words. It explores his backstory, his creative process, and the profound impact of his blue-collar background on his music and acting roles. The film not only showcases

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Campaigns 2 mins read

De’Aaron Fox Takes Center Stage in Under Armour’s Phantom 1 Sneaker Campaign

Sacramento Kings standout De'Aaron Fox is the face of Under Armour's latest campaign for the Phantom 1 sneaker, a shoe celebrated for its versatility and performance. Known for his dynamic play and fast-paced lifestyle both on and off the court, Fox embodies the spirit of the multidimensional athlete that the Phantom 1 is designed to support.

👟 A Shoe for Every Athlete: The Under Armour Phantom 1, initially crafted for runners, has become a staple in the athletic community since its debut in 2018. Known for its ability to enhance performance across various training disciplines, the Phantom 1 combines cutting-edge technology with sleek design, making it a top choice for athletes looking for both functionality and style.

🏀 Versatile and Stylish: In the campaign, De'Aaron Fox showcases the Phantom 1's latest iteration, which boasts more style and flair than ever before. The sneaker is highlighted as not just a performance enhancer

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Campaigns 2 mins read

Maura Higgins Teams Up with Oh Polly for ‘Hotfix’ Collection Launch

Oh Polly, the renowned online clothing retailer, has announced a glamorous collaboration with Irish model and TV presenter Maura Higgins for their new collection, titled "Hotfix." Set to launch on Monday, 22nd, this collection promises to bring fresh, exciting styles to fashion enthusiasts.

👠 A Perfect Partnership: Maura Higgins, known for her striking presence and fashion-forward style, is the chosen face of the 'Hotfix' collection. Her vibrant personality and influence in the fashion community make her an ideal representative for Oh Polly’s latest offerings.

📆 Launch Excitement: The anticipation for the 'Hotfix' collection has been building, with Oh Polly teasing the launch on their Instagram. The collaboration is expected to showcase a range of trendy and stylish outfits that reflect both Oh Polly's chic design ethos and Higgins' glamorous style.

💃 Fashion Forward:

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Campaigns 2 mins read

Emily Miller Curates Maternity Edit for PrettyLittleThing

British reality TV star Emily Miller has collaborated with UK-based fashion retailer PrettyLittleThing to launch a specially curated maternity edit. The brand announced the partnership on social media, emphasizing the collection's focus on stylish, comfortable outfits designed to address the fashion needs of expecting mothers.

🎀 Stylish Solutions for Expecting Mothers: This new maternity edit by Emily Miller offers a range of "bump approved" looks that promise to solve any maternity outfit dilemma. The collection is designed to be both fashionable and functional, catering specifically to the comfort and style needs of pregnant women.

🌟 Fashion Forward Maternity Wear: With Emily Miller at the helm, known for her chic style and influential fashion sense, the maternity edit is expected to feature trendy and versatile pieces that allow expectant mothers to maintain their style throughout pregnancy.

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Campaigns 2 mins read

Laura Dern Stars in Roger Vivier’s “Vivier Express Traveling Icons” Campaign

Laura Dern, celebrated for her roles in hits like "Big Little Lies," is the new face of Roger Vivier's latest campaign, a short film titled "Vivier Express Traveling Icons." This campaign shines a light on the label's iconic styles, capturing the essence of timeless elegance and cinematic allure.

🌐 A Cinematic Journey: The short film "Vivier Express Traveling Icons" showcases Roger Vivier’s renowned footwear in a narrative that blends fashion with storytelling, emphasizing the brand's legacy through a modern lens. Dern's participation in the campaign adds a layer of Hollywood glamour and depth, resonating with her status as a longtime muse of director David Lynch and an icon in the film industry.

👁️ Iconic Collaboration: A spokesperson for Roger Vivier expressed their admiration for Dern, noting her profound impact as an actress and her surprising familiarity with the brand, which is often viewed as a niche label. Her involvement

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Brand Ambassador 2 mins read

PUMA Welcomes Sekou as Newest Brand Ambassador in ‘Super Team’ Campaign

PUMA is excited to announce Leicester-born rising star Sekou as its latest brand ambassador, aligning perfectly with PUMA's core values of confidence, courage, and determination. This collaboration kicks off with the launch of the 'Super Team' campaign, featuring a re-introduction of the iconic OG model sneaker first released in 1982.

🎨 Revitalized Classics: The Super Team campaign introduces an exclusive range of colorways including 'Fresh Mint', 'Blue Skies', and 'Team Regal Red.' These vibrant additions bring a fresh take to the classic silhouette, offering a more narrow and adaptive fit that encourages consumers to experiment with era-spanning styles and aesthetics.

📸 A Fusion of Music and Style: Photographed in a studio surrounded by musical instruments, Sekou perfectly embodies the spirit of the campaign, merging his musical talents with PUMA's iconic fashion. Known for his eclectic mix of jazz, R&B, pop, and soul, Sekou brings

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Campaigns 2 mins read

Anok Yai Stars in Amina Muaddi’s Summer 2024 Campaign

Amina Muaddi, the celebrated designer known for her distinctive footwear, has unveiled her Summer 2024 campaign featuring model Anok Yai. The campaign, which debuted on Tuesday, spotlights Yai's dynamic presence and aligns with the brand's ethos of empowerment and style.

🌍 Perfect Fit for the Brand: Amina Muaddi praised Anok Yai for her strong personality and inspiring background, making her the ideal representative for the brand's latest collection. Muaddi described Yai as a self-made woman whose resilience and cool demeanor perfectly embody the values of the brand, making her an "obvious choice" for the campaign.

📸 Captivating Visuals: The campaign's imagery, captured by New York-based Ukrainian sisters Tanya and Zhenya Posternak, showcases Anok Yai in a series of sculptural poses that highlight the elegance and bold design of Amina Muaddi's shoes. Among the featured pieces are the “Charlotte” Mary Jane pumps with a bold

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