Fashion

Brand Ambassador 2 mins read

Molly Smith Joins Abbott Lyon as Brand Ambassador

Celebrity and Love Island All Star winner Molly Smith has been announced as the newest ambassador for the renowned British jewellery brand, Abbott Lyon. Smith’s partnership with Abbott Lyon marks a celebration of personalized jewellery and timeless elegance.

🌺 A Journey with Abbott Lyon: Reflecting on her longstanding relationship with Abbott Lyon, Molly Smith expressed her deep affinity for the brand, recalling her first name necklace purchase as the catalyst for her love of personalized jewellery. Her journey with Abbott Lyon embodies the brand’s commitment to crafting meaningful and stylish pieces that resonate with individuals.

✨ Embracing Personalized Style: As an ambassador, Molly Smith embraces Abbott Lyon’s ethos of self-expression through jewellery. Her unique style and passion for personalised accessories align perfectly with the brand’s vision of empowering individuals to showcase their personality and individuality.

👑 Elegance and Sophistication: Abbott Lyon’s

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Campaigns 2 mins read

Lizzo Unveils Debut Swimwear Collection with Yitty

Grammy-winning artist Lizzo has made a splash in the fashion world with the launch of her first-ever swimwear collection under her shapewear brand, Yitty. The collection brings together Lizzo’s bold style and Yitty’s innovative shapewear technology to create water-friendly and sexy swim silhouettes for all body types.

🎶 Empowering Fashion: Known for her empowering lyrics and body-positive messages, Lizzo’s foray into swimwear reflects her commitment to inclusivity and self-expression. The collection is designed to celebrate every curve and embrace individuality, empowering wearers to feel confident and stylish.

👙 Revolutionary Designs: Yitty’s bestselling shapewear technology has been seamlessly integrated into the swimwear pieces, offering support, comfort, and a flattering fit. From vibrant prints to sleek solids, the collection features a range of designs that cater to diverse tastes and preferences.

💦 For Every Damn Body: Lizzo’s swimwear collection is a celebration of diversity

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Campaigns 2 mins read

Amelia Gray Fronts Frame’s Summer 2024 Campaign

American fashion brand Frame has announced its collaboration with US model Amelia Gray for their highly anticipated Summer 2024 campaign. Shot by Frame’s founder and Creative Director, Erik Torstensson, the campaign captures the essence of iconic denim and timeless style.

📸 Capturing Summer Vibes: The campaign imagery, shared on social media platforms, showcases Amelia Gray in Frame’s signature denim pieces, embodying the laid-back yet sophisticated aesthetic that defines the brand. Torstensson’s lens captures the essence of summer, highlighting the versatility and timeless appeal of Frame’s collections.

🌟 Modeling Excellence: Amelia Gray brings her unique charm and modeling prowess to the campaign, adding a touch of elegance and allure to Frame’s summer lineup. Her collaboration with Frame reflects the brand’s commitment to working with top talents in the fashion industry.

👖 Iconic Denim: Frame’s Summer 2024 collection promises to deliver iconic denim pieces

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New Signings 2 mins read

Emira D’Spain Joins Forces With UTA for Global Representation

Emira D’Spain, the renowned model, creator, and beauty influencer known as @XOXOEMIRA, has partnered with UTA for comprehensive representation across all areas of her multifaceted career.

📸 Social Media Sensation: With a staggering following of over 1 million fans across social media platforms, D’Spain has captured the hearts of beauty enthusiasts worldwide. Her engaging content, including beauty insights, routines, and popular “Get Ready With Me” videos, has amassed an impressive 400 million views on TikTok alone.

🌐 Global Reach: D’Spain’s influence extends far beyond her digital footprint. As a graduate of NYU with a degree in marketing and communications, she seamlessly blends creativity with strategic prowess, making her a sought-after talent in the digital and beauty spheres.

💄 Beauty Maven: D’Spain’s journey to success includes a remarkable rise from marketing intern to Beauty Director at Paper, where she curated and led all beauty-related editorial content across platforms. Her expertise and passion for beauty shine through in her work, inspiring and empowering her audience with every post and video.

🎬

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New Signings 2 mins read

Winnie Harlow Joins Forces With WME for Multifaceted Representation

Renowned supermodel and beauty entrepreneur Winnie Harlow has teamed up with WME for comprehensive representation across all areas of her dynamic career.

👠 Trailblazer in Fashion: Harlow made history as the first model with vitiligo to grace the runway of the Victoria’s Secret Fashion Show in 2016, paving the way for inclusivity and diversity in the beauty and modeling industries. Her impactful presence has resonated globally, garnering a massive following of over 11 million fans on Instagram and TikTok.

🎬 Versatile Talent: Beyond the runway, Harlow has made her mark as a multifaceted talent. She showcased her expertise as a judge on the acclaimed Prime Video series “Making the Cut,” alongside fashion luminaries Heidi Klum and Tim Gunn. Her insights and vision have added depth to the show’s exploration of cutting-edge fashion design.

📸 Iconic Cover Star: Harlow’s striking beauty has graced the covers of prestigious publications such as Vogue, Harper’s Bazaar, Marie Claire, and Elle Magazine, solidifying her status as a fashion icon. Her captivating

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Endorsement Deals 2 mins read

Victoria Beckham and Mango Unveil Stylish Collaboration

Renowned British fashion icon Victoria Beckham has joined forces with Mango for an exciting new collaboration set to captivate fashion enthusiasts worldwide. The highly anticipated collection is scheduled to drop on April 23, showcasing a stunning range of slipdresses, knitwear, and accessories that blend Beckham’s signature style with Mango’s contemporary flair.

🛍️ Chic and Versatile Pieces: The collection features a versatile range of garments and accessories, designed to appeal to a diverse audience with a keen eye for timeless yet contemporary fashion. From chic slipdresses perfect for any occasion to cozy knitwear pieces, the collaboration promises something for every style preference.

🌺 Attention to Detail and Savoir-faire: Beckham lauded the Mango team’s exceptional level of execution, attention to detail, and savoir-faire in bringing the collection to life. The result is a meticulously crafted lineup that showcases the best of both brands’ aesthetics and craftsmanship.

👠 Elevating

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Campaigns 2 mins read

Kate and Lila Moss Shine in Fendi’s 2024 Peekaboo Campaign

Fashion royalty meets generational elegance in the latest campaign from Fendi, featuring the iconic mother-daughter duo of Kate and Lila Grace Moss. The dynamic pair takes center stage in the new Fendi 2024 Peekaboo campaign, adding their signature style and sophistication to the brand’s iconic carryall.

👗 Fashion Icons: Kate Moss, a legendary supermodel, and her daughter Lila Grace Moss, a rising star in the fashion world, bring a timeless allure to the campaign. Their effortless charm and undeniable elegance perfectly complement the iconic Peekaboo bag, showcasing the seamless blend of heritage and modernity that defines Fendi.

📸 Captivating Imagery: Shot by acclaimed photographer Craig McDean, the campaign’s minimalist photos capture the essence of Fendi’s sophistication. The images, released by WWD, feature Kate and Lila Moss holding matching editions of the Peekaboo bag, highlighting the brand’s commitment to timeless style and craftsmanship.

🌈

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Campaigns 2 mins read

Cillian Murphy and Anne Hathaway Shine in Versace’s Icons Campaign

Luxury fashion meets Hollywood glamour in the latest campaign from Versace, featuring the dynamic duo of Cillian Murphy and Anne Hathaway. The iconic actors come together in a stunning display of style, sophistication, and killer vibes for Versace’s Icons collection.

👗💼 Chic and Sophisticated: Murphy and Hathaway exude elegance in the campaign, showcasing Versace’s signature pieces with effortless grace. Hathaway stuns in a leather dress and denim bustier, embodying the label’s edgy yet glamorous aesthetic. Meanwhile, Murphy cuts a dashing figure in a trench coat and tailored suiting, epitomizing Versace’s timeless appeal.

📸 Captivating Visuals: Shot by renowned photographers Mert Alas and Marcus Piggott, and styled by Jacob K, the campaign captures the essence of Versace’s iconic designs. The images reveal a creative synergy between the stars and the brand, resulting in visually captivating moments that resonate with viewers.

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Campaigns 2 mins read

Tyla Dazzles in New Beats by Dr. Dre and Alo Yoga Collaboration

Exciting news from the world of fashion and music as Beats by Dr. Dre and Alo Yoga unveil their latest collaboration – the Beats X Alo Special Edition Fit Pro true wireless earphones, starring award-winning artist Tyla in their ad campaign. This exclusive partnership brings together the expertise of two iconic brands to create a stylish and functional accessory that merges fashion and technology seamlessly.

🌟 Stylish Statement: Tyla shines as the face of this collaboration, showcasing the effortless blend of style and functionality that the Beats X Alo Special Edition Fit Pro earphones offer. With her charisma and fashion-forward approach, Tyla embodies the essence of this exclusive partnership.

🎧 Sleek Design: The Beats X Alo Special Edition Fit Pro earphones feature a sleek black finish with polished chrome accents, exuding a modern and sophisticated vibe. This design is perfect for both workouts and daily wear, adding a touch of elegance to any outfit.

✨ Fashionable

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Campaigns 2 mins read

Sophie Piper Joins George at Asda for G21 Collection Campaign

Exciting news from the fashion world as Love Island All Star Sophie Piper partners with George at Asda to front their latest G21 collection campaign. Asda’s trend-setting brand, known for its affordable yet stylish offerings, is tapping into popular culture by teaming up with social media influencers to showcase their new season styles.

👗 Trend-Led Collection: George at Asda’s G21 collection is designed to cater to the fashion-forward customer, offering a range of stylish pieces priced from £12. The collection promises an “injection of style to suit all occasions and lifestyles,” making it accessible and appealing to a wide audience.

📸 Photoshoot in London: During a glamorous photoshoot in London, Sophie Piper dazzled in a variety of new season styles from the G21 collection. From cargo pants to an oversized jacket and chunky biker boots, Piper showcased the versatility and on-trend designs of George at Asda’s latest offerings.

💫 Influencer Collaboration: By partnering

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Brand Ambassador 2 mins read

Dew Jirawat and Thanaerng Named Brand Ambassadors for Bottega Veneta

Exciting developments in the fashion sphere as Bottega Veneta, renowned for its luxury creations, welcomes two fresh faces to its roster of brand ambassadors. Dew Jirawat, celebrated as L’OFFICIEL HOMMES SINGAPORE’S March cover star, and the talented Thai actress Thanaerng have been announced as the newest representatives of the iconic fashion house.

🌟 Fashion Icons: Dew Jirawat and Thanaerng embody style, elegance, and sophistication, making them perfect choices for Bottega Veneta’s brand ambassadorship. Their individuality and influence in the fashion and entertainment industries align seamlessly with the brand’s ethos of timeless elegance and innovative design.

👗 Stellar Additions: Bottega Veneta’s decision to bring Dew Jirawat and Thanaerng on board reflects the brand’s commitment to diversity and inclusivity. By featuring talents from different backgrounds and industries, Bottega Veneta continues to resonate with a global audience and stay at the forefront of fashion trends.

📰 Official Announcement: The announcement of Dew Jirawat and

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Brand Ambassador 2 mins read

Skechers Welcomes Baseball Legend Albert Pujols as New Brand Ambassador

Skechers continues to expand its roster of athletic superstars with the addition of former Cardinals and Angels star Albert Pujols as its latest brand ambassador. Affectionately known as “La Máquina” (The Machine) and a two-time world champion, Pujols will take center stage in Spanish-language campaigns highlighting Skechers’ innovative Hands-Free Slip-in shoes.

👟 Revolutionary Design: Skechers’ Hands-Free Slip-in shoes are at the forefront of footwear technology, offering convenience and style without compromising on comfort. Albert Pujols’ partnership with Skechers underscores the brand’s commitment to delivering cutting-edge solutions to athletes and enthusiasts alike.

🔥 Global Ambassadors: Pujols joins a prestigious lineup of global ambassadors representing Skechers across various industries. From music icon Snoop Dogg to lifestyle legend Martha Stewart and stage and screen star Ashley Park, Skechers’ diverse team embodies excellence, creativity, and passion.

🏆 Hall

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Campaigns 2 mins read

Ashley Walters Joins Forces with adidas for Pre-Spring 2024 Collection

Renowned British actor and rapper Ashley Walters has teamed up with adidas SPEZIAL to headline its highly anticipated pre-spring 2024 collection campaign.

👟 Iconic Collaboration: The collaboration between Ashley Walters and adidas SPEZIAL signifies a union of style, culture, and innovation. Walters’ dynamic presence and authentic connection to the brand make him the perfect ambassador for the pre-spring collection, which blends heritage-inspired designs with contemporary flair.

🎶 Cultural Fusion: As a multifaceted artist known for his contributions to both acting and music, Ashley Walters embodies the intersection of art and style that adidas SPEZIAL celebrates. The campaign showcases the seamless fusion of streetwear aesthetics and athletic performance, reflecting Walters’ versatile and trendsetting persona.

🌈 Timeless Appeal: The adidas SPEZIAL pre-spring 2024 collection embraces diversity, inclusivity, and timeless appeal. With a focus on heritage designs reimagined for the modern era, the

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Campaigns 2 mins read

Gisele Bündchen Partners with VAARA for SS24 Collection

Iconic supermodel Gisele Bündchen has been unveiled as the face of VAARA‘s highly anticipated SS24 collection, marking a groundbreaking collaboration that merges fashion and empowerment.

👗 Vibrant Collection: VAARA’s SS24 collection promises a fresh take on activewear, with a focus on reinventing bestselling designs, introducing swimwear, outerwear, and sports accessories. The brand’s statement describes the collection as vibrant, capturing the essence of the new season with a sun-inspired color palette that exudes warmth and positivity.

🌞 Empowering Palette: The color palette of the SS24 collection is designed to enhance every skin tone, reflecting the brand’s commitment to inclusivity and celebrating diversity. With hues inspired by the sun and nature, the collection embodies a sense of freedom and empowerment that resonates with modern consumers.

👩‍🎨 Gisele’s Influence: As the face of VAARA’s SS24 campaign, Gisele Bündchen brings her timeless elegance and influence

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Campaigns 2 mins read

Austin Reaves Unveils New ’17 Rings’ Sneaker Collab with Kicks Crew

As the Los Angeles Lakers gear up for a historic playoff run, Austin Reaves is set to drop his latest signature sneaker collaboration with Kicks Crew, titled ’17 Rings’, celebrating the Lakers’ storied legacy in the NBA.

👟 Signature Rigorer AR1: Following the success of his previous releases, including the sold-out ‘Valentine’s Day’ edition, Reaves continues to make waves with his signature Rigorer AR1 line. The ’17 Rings’ edition pays homage to the Lakers’ unparalleled success in basketball history.

🌟 Limited Edition Design: The ’17 Rings’ sneaker features a Lakers-inspired colorway, blending the iconic yellow and purple hues on a sleek white base. Kicks Crew’s branding is prominently displayed, emphasizing the exclusive partnership for this unique sneaker design.

🏆 Celebrating Lakers Greatness: Every detail of the sneaker reflects the Lakers’ championship legacy. The inside tongue showcases all 17 NBA titles won by the franchise,

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Brand Ambassador 2 mins read

The Athlete’s Foot Welcomes Flau’jae Johnson as 2024 Brand Ambassador

The Athlete’s Foot (TAF), renowned for its dynamic blend of athletic-inspired lifestyle and streetwear, proudly announces a groundbreaking Name, Image, and Likeness (NIL) partnership with Flau’jae Johnson, an accomplished rapper and standout college basketball player for the LSU Tigers. This partnership inaugurates Flau’jae as TAF’s 2024 Brand Ambassador, marking a significant milestone in TAF’s athlete-brand collaborations.

🎤 Multifaceted Talent: Flau’jae Johnson is not just an athlete but a symbol of resilience, talent, and ambition. Born in Savannah, Georgia, into a legacy of music, she has navigated a path marked by triumph and determination. As a basketball prodigy, Flau’jae has shattered records and earned accolades, including the SEC Freshman of the Year, illustrating her prowess on the court.

🎶 Musical Journey: Off the court, her rap career, inspired by her late father and nurtured through her passion, has seen her shine on national stages, resonating with audiences nationwide. Her

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Endorsement Deals 2 mins read

Zenni Optical Collaborates with ‘Outer Banks’ Star Chase Stokes for EyeQLenz

Exciting news for eyewear enthusiasts! Zenni Optical, the renowned online eyewear retailer, has teamed up with Chase Stokes, the charismatic star of the popular series ‘Outer Banks,’ to unveil their groundbreaking EyeQLenz™ – a revolutionary 3-in-1 eye protection lens designed to elevate your eyewear experience.

🔹 Cutting-Edge Eye Protection: EyeQLenz™ sets a new standard in eye protection by offering comprehensive defense against harmful infrared exposure, UV rays, and blue light. This advanced lens technology goes beyond traditional eyewear to safeguard your eyes and promote overall well-being.

🌐 Global Brand Ambassador: Chase Stokes joins forces with Zenni Optical as the global brand ambassador for EyeQLenz™, bringing his star power and style to showcase the versatility and functionality of these innovative lenses.

💫 Stylish and Versatile: In the campaign visuals, Chase is seen rocking a variety of styles from the EyeQLenz™ collection, demonstrating how these lenses seamlessly

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Brand Ambassador 2 mins read

Kiara Advani Joins Libas as Brand Ambassador for Spring-Summer Collection

Exciting news from the world of ethnic fashion as Libas, a leading brand in the industry, unveils its Spring-Summer collection with Bollywood sensation Kiara Advani stepping in as the new brand ambassador. The collaboration promises to redefine ethnic wear and set new standards of aspirational fashion for the modern Indian woman.

👗 Celebrating Modern Indian Womanhood: Kiara Advani, known for her vibrant persona and trendsetting style, embodies the essence of the contemporary Indian woman – free-spirited, independent, and evolved. Her partnership with Libas reflects the brand’s commitment to celebrating women and their unique expressions through fashion.

🎥 A Vibrant Brand Film: The brand film featuring Kiara Advani captures the essence of the Spring-Summer collection in a lively and celebratory manner. From playful daytime outfits to dazzling evening ensembles, Kiara showcases the versatility and beauty of ethnic fashion from Libas. The film is a vibrant depiction of self-expression and individual style.

💃 Inspiring

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Campaigns 2 mins read

LOEWE Unveils “Decades of Confusion” Film Starring Dan Levy & Aubrey Plaza

Prepare for a spellbinding journey through time and style as LOEWE launches its latest film extravaganza, “Decades of Confusion,” featuring the dynamic duo of Dan Levy and Aubrey Plaza.

🔤 The Name Game: LOEWE’s playful exploration of its name takes center stage in “Decades of Confusion,” a whimsical spelling bee that traces the evolving pronunciation and spelling of the iconic brand over the years.

🎥 Star-Studded Cast: Directed by Ally Pankiw and penned by the witty Dan Levy, the film showcases Levy as the perplexed judge of a national spelling bee spanning from 1971 to the present. Enter Aubrey Plaza, who dazzles in multiple roles as quirky contestants representing each era.

👗 Fashion Time Warp: Plaza’s transformation is a feast for the eyes, courtesy of LOEWE’s iconic archive pieces and the creative genius of award-winning hair stylist Michelle Ceglia. From 70s curtain bangs and oversized glasses to 80s Miami glam, Plaza embodies every era with panache.

💃👜

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Campaigns 2 mins read

Lizzo’s Yitty Unveils Debut Swimwear Collection, Embracing Inclusive Sizing from 6X to XS

Summer just got a whole lot sassier with Lizzo‘s highly anticipated swimwear collection from Yitty, set to make waves starting this Monday exclusively on the brand’s website.

🌟 A Celebration of Diversity: As the Grammy-winning artist and cofounder of Yitty, Lizzo brings her signature confidence and inclusivity to the forefront with this groundbreaking swimwear line. Designed with inclusive sizing from 6X to XS, every body can dive into summer with style.

💫 Innovative Design and Comfort: The collection is a testament to Yitty’s commitment to shaping and smoothing technology. Each swimsuit silhouette, ranging from cheeky to full coverage, boasts double-layered tricot compression zones strategically placed in the waist and belly areas for a comfortable yet flattering fit that accentuates curves.

🎨 Vibrant Variety: Dive into a palette of six captivating colors and one eye-catching print, ensuring there’s a swimsuit to suit every taste and mood. Whether you prefer bold and bright hues or subtle and sophisticated

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