Fashion

Endorsement Deals 1 mins read

BTS’s Jin Signs New Endorsement Deal with FRED

BTS’s Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin’s first luxury endorsement as an individual, distinguishing it from the group endorsements BTS has previously secured.

Global Brand Ambassador Role: As a Global Brand Ambassador for FRED, Jin will represent the brand’s elegance and heritage, aligning with its long-standing reputation for crafting exquisite jewelry. His involvement is expected to resonate deeply with fans worldwide, further solidifying FRED’s appeal in global markets, especially in Asia where K-pop has a massive influence.

BTS’s Previous Endorsements: Prior to this solo endorsement, BTS collectively served as brand ambassadors for major labels including Louis Vuitton during Virgil Abloh’s creative direction. Their collaborative

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Hip-Hop 1 mins read

Pusha T Is the New Brand Ambassador for Louis Vuitton

Pusha T, the acclaimed rapper and music industry stalwart, has inked a new endorsement deal to become the latest brand ambassador for Louis Vuitton. His deep ties with Louis Vuitton’s menswear creative director, Pharrell Williams, have facilitated this partnership. Pusha T has not only modeled for the brand but has also debuted new music at Louis Vuitton fashion shows, further blending the worlds of music and high fashion.

Management and Representation: Pusha T is managed by Steven Victor, a close associate of Pharrell Williams, enhancing their collaborative opportunities. For live bookings, he is represented by the Cara Lewis Group in North America and Wasserman for Europe/UK bookings. His publicist team at The

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Music 2 mins read

Måneskin’s Damiano David Appointed Diesel’s First Male Global Ambassador

Damiano David, the charismatic lead singer of the sensational Italian rock band Måneskin, has been named the first male global ambassador for the fashion brand Diesel. This landmark appointment follows Måneskin’s meteoric rise to international fame after their victorious performance at the 2021 Eurovision Song Contest.

🎸 Fashion Forward: Known for his distinct style and bold fashion choices, Damiano has quickly become a fashion icon, embodying the rebellious and avant-garde spirit that Diesel champions. His engagement with the brand is expected to include starring in global advertising campaigns and representing Diesel at major fashion events worldwide.

🌍 Collaborative Efforts: Diesel has a history of dynamic collaborations, including with Korean-American rapper Jay Park, who has served as Diesel’s Korean and Asia Pacific ambassador since 2022, and British Skepta, with whom Diesel launched the fragrance “Sound of the Brave”

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Film/TV 2 mins read

Louis Vuitton Names Gong Yoo as New Brand Ambassador

Gong Yoo, the esteemed South Korean actor known for his captivating performances and charismatic presence, has been appointed as the latest brand ambassador for Louis Vuitton. This partnership places him alongside other high-profile ambassadors from the world of K-pop, such as J-Hope of BTS, and BamBam and Jackson Wang of Got7, under the prestigious LVMH Moët Hennessy Louis Vuitton umbrella.

🎬 Celebrated Career and Influence: Gong Yoo, acclaimed for his roles in iconic films and series such as “Train to Busan” and “Goblin,” continues to be a significant figure in the entertainment industry. His role as the enigmatic Salesman in the global phenomenon “Squid Game” has further solidified his status as a global star, with anticipation building for his return in the show’s eagerly awaited second season.

📸 Social Media Impact: On Instagram, Gong Yoo boasts an impressive following of over 4 million, accompanied by an extraordinary engagement rate of 17%. His influence extends beyond the screen, as he captivates a vast audience with his style and persona, making him

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Brand Ambassador 2 mins read

Zendaya Becomes Brand Ambassador for On Running

Zendaya, the multi-talented actress and fashion icon, has expanded her endorsement portfolio by becoming the new brand ambassador for On Running. Represented by Creative Artists Agency (CAA), Zendaya’s new role with the Swiss athletic footwear and performance apparel brand marks a strategic expansion into lifestyle branding for On Running.

👟 On Running’s Lifestyle Brand Push: On Running, traditionally known for its innovation in performance athletic wear, is making a significant push into the lifestyle sector. This strategy includes enlisting high-profile celebrities outside of the traditional sports arena to broaden its appeal. Earlier this year, the brand also brought on FKA Twigs as an ambassador, further emphasizing its commitment to diversifying its brand presence in the lifestyle and fashion domains.

🌟 Zendaya’s Endorsement Portfolio: Zendaya is no stranger to high-profile endorsements, having previously partnered with brands such as Tommy

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Brand Ambassador 2 mins read

Zoë Kravitz Named First Brand Ambassador for Jessica McCormack

Jessica McCormack, the esteemed British luxury jeweler, has announced Zoë Kravitz as its first-ever brand ambassador. This significant partnership is timed to align with Jessica McCormack’s strategic expansion into the U.S. market. Kravitz, who is represented by CAA and celebrated for her roles as an actor and director, brings her distinctive style and substantial influence to the luxury brand.

💎 Elevating Brand Presence: Zoë Kravitz’s collaboration with Jessica McCormack is set to elevate the brand’s profile, particularly as it navigates its U.S. expansion. Kravitz has previously lent her influence to major brands such as Tiffany & Co. and YSL Beauty, demonstrating her capacity to resonate with audiences and enhance brand visibility.

🌟 Social Media Impact: With over 7 million followers on social media

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Campaigns 2 mins read

Bulgari’s “Eternally Reborn” Campaign Stars Anne Hathaway, Zendaya, and Liu Yifei

Bulgari, the renowned luxury brand, has launched its latest campaign “Eternally Reborn,” featuring brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei. This high-profile campaign showcases the trio in a striking representation of Bulgari’s elegant and timeless designs, underscoring their status as fashion icons in the industry.

👗 Glamorous Campaign Launch: The campaign was magnificently unveiled at a fashion show held at the historic Baths of Diocleziano, an ancient Roman bath complex, adding a touch of historical grandeur to the event. The fashion show was a star-studded affair, with iconic models like Isabella Rossellini and Carla Bruni walking the runway, enhancing the glamour and prestige of the occasion.

💎 Celebrated Ambassadors: Anne Hathaway and Liu Yifei both attended the fashion show, demonstrating their deep connection with the brand and its vision. Alongside

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Endorsement Deals 2 mins read

Jacob Elordi Named Bottega Veneta’s New Brand Ambassador

Jacob Elordi, the acclaimed Australian actor known for his role in HBO’s Euphoria, has been announced as the new brand ambassador for luxury fashion house Bottega Veneta. Elordi, a rising star in both the acting and fashion worlds, will represent Bottega Veneta in upcoming campaigns, on red carpets, and during public outings.

👔 A Fresh Fashion Partnership: As Bottega Veneta’s ambassador, Elordi will bring his distinct style and youthful charisma to the brand’s menswear line. Known for its high-quality craftsmanship and innovative designs, Bottega Veneta aligns perfectly with Elordi’s contemporary and sophisticated fashion sense. This partnership is set to highlight the brand’s modern approach to luxury fashion, with Elordi at the forefront of their new campaigns.

🌟 Rising Star in Pop Culture: Since his breakout role in Euphoria, Jacob Elordi has become a prominent figure in contemporary pop culture, capturing the attention of a global audience. His influence extends beyond the screen,

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Brand Ambassador 2 mins read

Iris Law Becomes Brand Ambassador for Guess Jeans

Guess Jeans has officially announced model Iris Law as its brand ambassador, marking a significant milestone for the brand as it continues to innovate and appeal to a global audience. The campaign featuring Law, photographed by the talented Brazilian photographer Rafael Pavarotti, showcases her in a dynamic and stylish light.

📸 Captivating Campaign Imagery: The campaign images capture Iris Law in effortlessly chic ensembles, emphasizing the timeless appeal of Guess Jeans. One striking photograph features Law lying on a brown leather sofa, clad in a two-piece denim outfit that highlights the brand’s iconic denim craftsmanship. Another image shows her seated on a chair, projecting a casual yet sophisticated aura that aligns perfectly with Guess’s brand identity.

🌍 Fashion and Family Legacy: Iris Law, daughter of renowned actors Jude Law and Sadie Frost, has already made significant strides in the fashion industry. Her previous collaborations with major brands like Versace,

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Film/TV 2 mins read

Louis Garrel Appointed as Dior’s New Men’s Ambassador

Dior has officially announced French actor and director Louis Garrel as its new menswear brand ambassador. This prestigious appointment comes shortly after Garrel’s striking appearance on the red carpet at the opening night of the Cannes Film Festival, where he showcased the timeless elegance of Dior menswear.

🎬 A Cinematic Presence at Cannes: Louis Garrel, known for his deep ties to French cinema, recently starred in “The Second Act,” featured out of competition at Cannes. His performance, alongside notable actors Léa Seydoux and Vincent Lindon, further cements his status as a key figure in the film industry. Garrel’s appearance at Cannes in a midnight blue Dior suit, complete with the brand’s signature oblique-buttoned jacket designed by Kim Jones, Dior’s artistic director of men’s collections, perfectly exemplified the synergy between his personal style and Dior’s sophisticated aesthetic.

👔 A Fit with Dior’s Vision: Garrel’s role as Dior’s menswear ambassador aligns with the brand’s vision

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