Fashion

Film/TV 2 mins read

Zooey Deschanel Becomes the Face of Vera Bradley’s Fall Creative Campaign

Vera Bradley has enlisted actress, musician, and entrepreneur Zooey Deschanel, who is represented by Creative Artists Agency (CAA), to serve as the face of the brand’s fall creative campaign. Deschanel hand-selected her favorite items for the campaign, which emphasizes how Vera Bradley is designed for modern movement, fashion, and function, and inspires customers to be their own muse.

Campaign Highlights: The fall campaign showcases Deschanel’s personal style, with a focus on items that blend practicality with fashion. Vera Bradley's designs are celebrated for their ability to cater to modern lifestyles, and Deschanel’s involvement brings a fresh, relatable touch to the brand.

Previous Endorsements: Deschanel joins other endorsers of Vera Bradley like Meryl Davis.

… Read More
Brand Ambassador 2 mins read

Ariana Grande’s Signs New Endorsement Deal With Swarovski

Ariana Grande, represented by CAA, has officially been announced as the new brand ambassador for Swarovski. This partnership marks a significant milestone in the brand's strategy to elevate its luxury and fashion-forward image under the leadership of Creative Director Giovanna Engelbert.

Brand Legacy and Direction: Since taking the helm in 2020, Engelbert has been instrumental in redefining Swarovski's aesthetic, introducing sophisticated collections and expanding into luxury segments such as lab-grown diamonds. The brand has seen a dynamic shift, further highlighted by high-profile collaborations, most notably with Kim Kardashian’s Skims, which blended crystal craftsmanship with contemporary fashion.

Previous

… Read More
Film/TV 1 mins read

Zendaya and Roger Federer Collaborate On A New Campaign for Swiss brand On.

https://www.youtube.com/watch?v=C36-bDnDDqg

Zendaya and Roger Federer, two icons in their respective fields, have teamed up for a new campaign for the Swiss athletic brand On. This collaboration features a playful tennis match between the two, showcased in a cinematic advertisement set in an On store.

Roger Federer and On: Roger Federer isn't just a brand ambassador; he's also an investor in On. His involvement goes beyond typical endorsement deals, as he actively participates in product development and marketing strategies. Federer’s investment in On aligns

… Read More
Endorsement Deals 1 mins read

BTS’s Jin Signs New Endorsement Deal with FRED

BTS's Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin's first luxury endorsement as an individual, distinguishing it from the group endorsements BTS has previously secured.

Global Brand Ambassador Role: As a Global Brand Ambassador for FRED, Jin will represent the brand's elegance and heritage, aligning with its long-standing reputation for crafting exquisite jewelry. His involvement is expected to resonate deeply with fans worldwide, further solidifying FRED's appeal in global markets, especially in Asia where K-pop has a massive influence.

BTS's Previous Endorsements: Prior to this solo endorsement, BTS collectively served as brand ambassadors for major labels including Louis

… Read More
Hip-Hop 1 mins read

Pusha T Is the New Brand Ambassador for Louis Vuitton

Pusha T, the acclaimed rapper and music industry stalwart, has inked a new endorsement deal to become the latest brand ambassador for Louis Vuitton. His deep ties with Louis Vuitton's menswear creative director, Pharrell Williams, have facilitated this partnership. Pusha T has not only modeled for the brand but has also debuted new music at Louis Vuitton fashion shows, further blending the worlds of music and high fashion.

Management and Representation: Pusha T is managed by Steven Victor, a close associate of Pharrell Williams, enhancing their collaborative opportunities. For live bookings, he is represented by the Cara Lewis Group in North America and Wasserman for Europe/UK bookings. His publicist team at

… Read More
Music 2 mins read

Måneskin’s Damiano David Appointed Diesel’s First Male Global Ambassador

Damiano David, the charismatic lead singer of the sensational Italian rock band Måneskin, has been named the first male global ambassador for the fashion brand Diesel. This landmark appointment follows Måneskin’s meteoric rise to international fame after their victorious performance at the 2021 Eurovision Song Contest.

🎸 Fashion Forward: Known for his distinct style and bold fashion choices, Damiano has quickly become a fashion icon, embodying the rebellious and avant-garde spirit that Diesel champions. His engagement with the brand is expected to include starring in global advertising campaigns and representing Diesel at major fashion events worldwide.

🌍 Collaborative Efforts: Diesel has a history of dynamic collaborations, including with Korean-American rapper Jay Park, who has served as Diesel’s Korean and Asia Pacific ambassador since 2022, and British Skepta,

… Read More
Film/TV 2 mins read

Louis Vuitton Names Gong Yoo as New Brand Ambassador

Gong Yoo, the esteemed South Korean actor known for his captivating performances and charismatic presence, has been appointed as the latest brand ambassador for Louis Vuitton. This partnership places him alongside other high-profile ambassadors from the world of K-pop, such as J-Hope of BTS, and BamBam and Jackson Wang of Got7, under the prestigious LVMH Moët Hennessy Louis Vuitton umbrella.

🎬 Celebrated Career and Influence: Gong Yoo, acclaimed for his roles in iconic films and series such as "Train to Busan" and "Goblin," continues to be a significant figure in the entertainment industry. His role as the enigmatic Salesman in the global phenomenon "Squid Game" has further solidified his status as a global star, with anticipation building for his return in the show’s eagerly awaited second season.

📸 Social Media Impact: On Instagram, Gong Yoo boasts an impressive following of over 4 million, accompanied by an extraordinary engagement rate of 17%. His influence extends beyond the screen,

… Read More
Brand Ambassador 2 mins read

Zendaya Becomes Brand Ambassador for On Running

Zendaya, the multi-talented actress and fashion icon, has expanded her endorsement portfolio by becoming the new brand ambassador for On Running. Represented by Creative Artists Agency (CAA), Zendaya's new role with the Swiss athletic footwear and performance apparel brand marks a strategic expansion into lifestyle branding for On Running.

👟 On Running's Lifestyle Brand Push: On Running, traditionally known for its innovation in performance athletic wear, is making a significant push into the lifestyle sector. This strategy includes enlisting high-profile celebrities outside of the traditional sports arena to broaden its appeal. Earlier this year, the brand also brought on FKA Twigs as an ambassador, further emphasizing its commitment to diversifying its brand presence in the lifestyle and fashion domains.

🌟 Zendaya's Endorsement Portfolio: Zendaya is no stranger

… Read More
Brand Ambassador 2 mins read

Zoë Kravitz Named First Brand Ambassador for Jessica McCormack

Jessica McCormack, the esteemed British luxury jeweler, has announced Zoë Kravitz as its first-ever brand ambassador. This significant partnership is timed to align with Jessica McCormack's strategic expansion into the U.S. market. Kravitz, who is represented by CAA and celebrated for her roles as an actor and director, brings her distinctive style and substantial influence to the luxury brand.

💎 Elevating Brand Presence: Zoë Kravitz's collaboration with Jessica McCormack is set to elevate the brand's profile, particularly as it navigates its U.S. expansion. Kravitz has previously lent her influence to major brands such as Tiffany & Co. and YSL Beauty, demonstrating her capacity to resonate with audiences and enhance brand visibility.

🌟

… Read More
Campaigns 2 mins read

Bulgari’s “Eternally Reborn” Campaign Stars Anne Hathaway, Zendaya, and Liu Yifei

Bulgari, the renowned luxury brand, has launched its latest campaign "Eternally Reborn," featuring brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei. This high-profile campaign showcases the trio in a striking representation of Bulgari's elegant and timeless designs, underscoring their status as fashion icons in the industry.

👗 Glamorous Campaign Launch: The campaign was magnificently unveiled at a fashion show held at the historic Baths of Diocleziano, an ancient Roman bath complex, adding a touch of historical grandeur to the event. The fashion show was a star-studded affair, with iconic models like Isabella Rossellini and Carla Bruni walking the runway, enhancing the glamour and prestige of the occasion.

💎 Celebrated Ambassadors: Anne Hathaway and Liu Yifei both attended

… Read More