Fashion

Campaigns 2 mins read

Jisoo Showcases Self-Portrait Pre-fall Collection in Seoul Recording Studio

Following her Spring/Summer 2024 debut as the brand ambassador for Self-Portrait, BLACKPINK’s Jisoo returns to spotlight the Pre-Fall collection in a captivating new campaign set in a Seoul recording studio. This partnership marks a notable collaboration, blending Jisoo’s musical artistry with self-portrait’s innovative fashion.

🎤 Musical Influences Meet Fashion: The campaign creatively intertwines Jisoo’s dual roles as a celebrated musician and fashion icon. Photographed in a space where she is both comfortable and creative, the campaign reflects her personal style and versatility. The setting in the recording studio underscores her deep connection to music, providing an authentic backdrop that resonates with her fans and followers.

👗 A Personal Touch: Jisoo took an active role in selecting the outfits for the campaign, showcasing a range from off-duty denim and cozy twinset knits to vibrant party wear and elegant evening gowns. Each piece reflects her unique style, offering a glimpse into the wardrobe of a pop star

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Campaigns 2 mins read

Carhartt Launches “History In The Making” Campaign Featuring Luke Grimes

Carhartt, the renowned American workwear brand since 1889, has joined forces with actor and musician Luke Grimes in a new chapter of their “History In The Making” campaign. This partnership highlights the legacy of hardworking individuals who relentlessly build their futures.

🛠️ Celebrating Hard Work and Legacy: The campaign introduces a five-minute short film titled “Setting the Stage,” which delves into Luke Grimes’ roots in the skilled trades and how these experiences have influenced his successful career in TV, film, and music. The film is a tribute to the hard work and determination that characterize both Grimes’ life and the ethos of Carhartt.

🎬 Insightful Narrative: “Setting the Stage” provides an intimate look at Grimes’ journey, articulated through his own words. It explores his backstory, his creative process, and the profound impact of his blue-collar background on his music and acting roles. The film not only showcases Grimes’ personal growth but also shines a light

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Campaigns 2 mins read

De’Aaron Fox Takes Center Stage in Under Armour’s Phantom 1 Sneaker Campaign

Sacramento Kings standout De’Aaron Fox is the face of Under Armour‘s latest campaign for the Phantom 1 sneaker, a shoe celebrated for its versatility and performance. Known for his dynamic play and fast-paced lifestyle both on and off the court, Fox embodies the spirit of the multidimensional athlete that the Phantom 1 is designed to support.

👟 A Shoe for Every Athlete: The Under Armour Phantom 1, initially crafted for runners, has become a staple in the athletic community since its debut in 2018. Known for its ability to enhance performance across various training disciplines, the Phantom 1 combines cutting-edge technology with sleek design, making it a top choice for athletes looking for both functionality and style.

🏀 Versatile and Stylish: In the campaign, De’Aaron Fox showcases the Phantom 1’s latest iteration, which boasts more style and flair than ever before. The sneaker is highlighted as not just a performance enhancer but also a fashion statement, capable of keeping up with athletes’ demanding

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Campaigns 2 mins read

Maura Higgins Teams Up with Oh Polly for ‘Hotfix’ Collection Launch

Oh Polly, the renowned online clothing retailer, has announced a glamorous collaboration with Irish model and TV presenter Maura Higgins for their new collection, titled “Hotfix.” Set to launch on Monday, 22nd, this collection promises to bring fresh, exciting styles to fashion enthusiasts.

👠 A Perfect Partnership: Maura Higgins, known for her striking presence and fashion-forward style, is the chosen face of the ‘Hotfix’ collection. Her vibrant personality and influence in the fashion community make her an ideal representative for Oh Polly’s latest offerings.

📆 Launch Excitement: The anticipation for the ‘Hotfix’ collection has been building, with Oh Polly teasing the launch on their Instagram. The collaboration is expected to showcase a range of trendy and stylish outfits that reflect both Oh Polly’s chic design ethos and Higgins’ glamorous style.

💃 Fashion Forward: With this collaboration, Oh Polly continues to cement its reputation for offering contemporary

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Campaigns 2 mins read

Emily Miller Curates Maternity Edit for PrettyLittleThing

British reality TV star Emily Miller has collaborated with UK-based fashion retailer PrettyLittleThing to launch a specially curated maternity edit. The brand announced the partnership on social media, emphasizing the collection’s focus on stylish, comfortable outfits designed to address the fashion needs of expecting mothers.

🎀 Stylish Solutions for Expecting Mothers: This new maternity edit by Emily Miller offers a range of “bump approved” looks that promise to solve any maternity outfit dilemma. The collection is designed to be both fashionable and functional, catering specifically to the comfort and style needs of pregnant women.

🌟 Fashion Forward Maternity Wear: With Emily Miller at the helm, known for her chic style and influential fashion sense, the maternity edit is expected to feature trendy and versatile pieces that allow expectant mothers to maintain their style throughout pregnancy.

🚀 Celebrating Motherhood in Style: PrettyLittleThing’s collaboration with

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Campaigns 2 mins read

Laura Dern Stars in Roger Vivier’s “Vivier Express Traveling Icons” Campaign

Laura Dern, celebrated for her roles in hits like “Big Little Lies,” is the new face of Roger Vivier‘s latest campaign, a short film titled “Vivier Express Traveling Icons.” This campaign shines a light on the label’s iconic styles, capturing the essence of timeless elegance and cinematic allure.

🌐 A Cinematic Journey: The short film “Vivier Express Traveling Icons” showcases Roger Vivier’s renowned footwear in a narrative that blends fashion with storytelling, emphasizing the brand’s legacy through a modern lens. Dern’s participation in the campaign adds a layer of Hollywood glamour and depth, resonating with her status as a longtime muse of director David Lynch and an icon in the film industry.

👁️ Iconic Collaboration: A spokesperson for Roger Vivier expressed their admiration for Dern, noting her profound impact as an actress and her surprising familiarity with the brand, which is often viewed as a niche label. Her involvement is expected to bring a broader visibility

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Brand Ambassador 2 mins read

PUMA Welcomes Sekou as Newest Brand Ambassador in ‘Super Team’ Campaign

PUMA is excited to announce Leicester-born rising star Sekou as its latest brand ambassador, aligning perfectly with PUMA’s core values of confidence, courage, and determination. This collaboration kicks off with the launch of the ‘Super Team’ campaign, featuring a re-introduction of the iconic OG model sneaker first released in 1982.

🎨 Revitalized Classics: The Super Team campaign introduces an exclusive range of colorways including ‘Fresh Mint’, ‘Blue Skies’, and ‘Team Regal Red.’ These vibrant additions bring a fresh take to the classic silhouette, offering a more narrow and adaptive fit that encourages consumers to experiment with era-spanning styles and aesthetics.

📸 A Fusion of Music and Style: Photographed in a studio surrounded by musical instruments, Sekou perfectly embodies the spirit of the campaign, merging his musical talents with PUMA’s iconic fashion. Known for his eclectic mix of jazz, R&B, pop, and soul, Sekou brings a unique vibrancy and authenticity to the brand,

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Campaigns 2 mins read

Anok Yai Stars in Amina Muaddi’s Summer 2024 Campaign

Amina Muaddi, the celebrated designer known for her distinctive footwear, has unveiled her Summer 2024 campaign featuring model Anok Yai. The campaign, which debuted on Tuesday, spotlights Yai’s dynamic presence and aligns with the brand’s ethos of empowerment and style.

🌍 Perfect Fit for the Brand: Amina Muaddi praised Anok Yai for her strong personality and inspiring background, making her the ideal representative for the brand’s latest collection. Muaddi described Yai as a self-made woman whose resilience and cool demeanor perfectly embody the values of the brand, making her an “obvious choice” for the campaign.

📸 Captivating Visuals: The campaign’s imagery, captured by New York-based Ukrainian sisters Tanya and Zhenya Posternak, showcases Anok Yai in a series of sculptural poses that highlight the elegance and bold design of Amina Muaddi’s shoes. Among the featured pieces are the “Charlotte” Mary Jane pumps with a bold square block heel and the Lupita mesh slipper in mocha-toned raffia,

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Campaigns 2 mins read

BLACKPINK’s Jennie Unveils New Eyewear Collaboration with Gentle Monster

BLACKPINK’s Jennie has once again teamed up with the renowned South Korean eyewear brand Gentle Monster to launch a new collection dubbed “Jentle Salon.” Known for her distinctive style and influence, Jennie continues to make waves in the fashion world with this latest collaborative effort.

👓 Unboxing the Magic: In a series of engaging unboxing videos, Jennie introduces the “Jentle Salon” collection. The presentation begins with a charming branded pink box labeled “Jentle Salon,” from which Jennie reveals a whimsical assortment of eyewear. The box contains four stylish pairs of sunglasses and one pair of everyday glasses, each accompanied by unique pendants and a comb as accessories.

🦄 Enchanting Details: The collection’s charm is elevated by the inclusion of a unicorn doll adorned with eyewear charms, reflecting a playful and imaginative design ethos. Among the notable charms are a capybara, Jennie’s favorite animal, alongside elegant bows and pearls, adding a personal touch

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Brand Ambassador 2 mins read

Marvin Harrison Jr. Becomes New Balance’s New Face of Football Ahead of the 2024 NFL Draft

Marvin Harrison Jr., a standout wide receiver from Ohio State University, has officially been named the face of football for New Balance. This announcement comes as Harrison prepares for the highly anticipated 2024 NFL draft, where he is considered one of the top prospects.

🌐 A Generational Talent: Widely regarded as a “generational talent,” Harrison has been praised by fans, analysts, and sports figures alike, including Los Angeles Lakers forward LeBron James, who has dubbed him “H.I.M.”—highlighting his exceptional skill and presence on the field.

👟 Strategic Endorsement Deal: Harrison has inked a multiyear endorsement deal with New Balance, positioning him at the forefront of the brand’s expansion into football. This partnership marks a significant milestone for both Harrison and New Balance as they aim to make a substantial impact in the sports footwear and apparel market.

🏈 Joining Elite Company: At just 21 years old, Harrison joins an exclusive group of athletes

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Endorsement Deals 2 mins read

Lars Nootbaar Signs Dream Endorsement Deal with Adidas

Lars Nootbaar, a professional baseball player who grew up in El Segundo, California, has signed a lucrative endorsement deal with Adidas, fulfilling a long-held dream. Reflecting on his childhood, Nootbaar shared a touching memory of how, growing up, he and his brother Nigel were allowed only one pair of sneakers per school year—a rule set by their parents.

👟 A Nostalgic Look Back: The memory of making a single pair of sneakers last all year now brings a smile to Nootbaar’s face as he looks back from the perspective of his new partnership with Adidas. This endorsement not only marks a significant achievement in his career but also a poetic resolution to his childhood footwear limitations.

🎁 Sharing the Joy: With his new endorsement deal, Nootbaar is excited about the perks that come along with it, especially the opportunity to provide his family with footwear. Humorously, Nootbaar assures that he won’t be imposing the same one-shoe rule on his family, a nod to the struggles they faced together when he was younger.

This

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Brand Ambassador 2 mins read

Gauri Khan Partners with Specta Quartz to Elevate Luxury Interiors

Specta Quartz Surfaces, a distinguished brand under ARL Infratech Ltd, is thrilled to announce celebrity interior designer Gauri Khan as its new brand ambassador. Known for her exquisite taste and transformative interior design projects for high-profile clients globally, Khan’s collaboration with Specta Quartz is poised to redefine luxury in interior spaces.

🇮🇹 Craftsmanship Meets Elegance: Leveraging cutting-edge technology from Breton, Italy, Specta Quartz Surfaces manufactures top-tier luxury stone surfaces known for their exceptional quality and innovative design. This partnership reflects the brand’s commitment to excellence and its ambition to lead the market with unique and durable quartz surfaces.

🎨 A Touch of Luxury: With Gauri Khan’s endorsement, Specta Quartz aims to enhance its visibility and appeal within the luxury interiors market. Khan’s renowned design expertise and her ability to blend modern aesthetics with timeless elegance make her the perfect voice for a brand that stands at

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Campaigns 2 mins read

Tom Daley and Max Whitlock Showcase Team GB Kit in New Adidas Campaign

Adidas, as the official sportswear provider for Team GB and ParalympicsGB, has launched an inspiring new campaign featuring prominent athletes Tom Daley and Max Whitlock. This campaign introduces the team kit for the highly anticipated Paris 2024 Olympic and Paralympic Games.

🌟 A Proud Moment for Athletes: The campaign focuses on the excitement and pride that comes with representing one’s country at such a prestigious event. The newly unveiled kit is designed to embody the spirit and dedication of the athletes, providing them with not only high-performance attire but also a symbol of national pride as they compete on the world stage.

👟 Adidas at the Forefront of Sports Innovation: With this partnership, Adidas continues to establish itself as a leader in sports innovation, delivering cutting-edge sportswear that meets the specific needs of elite athletes. The design of the Team GB kit for Paris 2024 reflects the brand’s commitment to quality and performance,

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Brand Ambassador 2 mins read

Micah Richards Teams Up with Innovative Eyewear as Brand Ambassador

Innovative Eyewear, Inc., a trailblazer in the development of smart eyewear technology, is thrilled to announce the signing of UK football legend and media personality Micah Richards as its official brand ambassador. The company, known for integrating cutting-edge technology with popular eyewear brands such as Lucyd®, Nautica®, Eddie Bauer®, and Reebok®, aims to expand its visibility and consumer engagement with Richards’ involvement.

🏅 A Storied Career: Micah Richards is celebrated not only for his impressive football career, where he made significant impacts at Manchester City and on the international stage with England and Great Britain, but also for his successful transition into broadcasting. Currently, he is a familiar face on Sky Sports, CBS Sports, and BBC Sport, and co-hosts “The Rest is Football,” a top ten UK podcast.

🌐 Enhancing Brand Presence: Richards’ dynamic presence in the sports and media industry makes him an ideal ambassador for Innovative Eyewear’s smart products. His expertise

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Campaigns 2 mins read

Levi’s Unveils ‘New Fits, Infinite Possibilities’ Campaign with Deepika Padukone

Levi’s, the iconic jeans brand, has launched its latest campaign titled ‘New Fits, Infinite Possibilities’, starring brand ambassador Deepika Padukone. This new campaign introduces an exciting array of denim fits designed to cater to diverse tastes and styles, highlighting the versatility and enduring appeal of Levi’s jeans.

🌐 Diverse Styles for Every Taste: The campaign features nearly 15 different fits, offering something for everyone. Among the highlighted styles are the retro-inspired flare, perfect for those who love a touch of vintage; the laid-back loose, ideal for casual, comfortable days; and the timeless classic straight, a staple in any wardrobe.

📐 Focus on Comfort and Style: Levi’s emphasizes comfort with its Loose Fits range, drawing inspiration from the ’90s fashion trends. The Low Loose offers Y2K vibes with its wide, straight leg, while the High Loose features a cinched-in waist paired with a relaxed leg, combining comfort with a flattering fit. The collection also includes the ’94

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Campaigns 2 mins read

Gigi Hadid and Star-Studded Cast Lead Victoria’s Secret Summer 2024 Campaign

Victoria’s Secret is setting the tone for summer 2024 with a vibrant campaign featuring top models Gigi Hadid, Paloma Elsesser, Emily Ratajkowski, and Tina Kunakey. The campaign, captured by renowned American fashion photographer Mikael Jansson, showcases an enticing collection of swimwear, cover-ups, corset tops, and other alluring silhouettes perfect for the season.

📸 A Captivating Shoot: The campaign images, rich in style and atmosphere, invite viewers to ‘Escape to summer 2024,’ echoing Victoria’s Secret’s theme of adventure and sensuality. The collection promises to deliver not only comfort but also the latest in swimwear fashion, designed to cater to diverse body types and style preferences.

👗 Fashion Forward: With the inclusion of such high-profile

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Brand Ambassador 2 mins read

Piaget Celebrates 150th Anniversary with New Ambassadors Ella Richards and Apo Nattawin

Piaget, the esteemed Swiss watchmaker, is marking its 150th anniversary by welcoming British model Ella Richards and Thai actor Apo Nattawin as the new faces of the brand. This move introduces a fresh chapter in Piaget’s long-standing legacy, emphasizing a blend of traditional craftsmanship and contemporary appeal.

🌍 Global Appeal: The selection of Richards and Nattawin highlights Piaget’s global outreach and its commitment to diversity in representation. Richards, hailing from the UK, and Nattawin, a prominent figure in Thai entertainment, embody the elegance and sophistication that Piaget is known for around the world.

⌚ A New Chapter for Piaget: The enlistment of these ambassadors comes at a pivotal time for Piaget as it celebrates a significant milestone. The brand aims to blend its rich heritage with modern elements, fostering a connection with both longstanding enthusiasts and new generations of watch lovers.

🎉 Anniversary Celebrations: The introduction of Richards and Nattawin as part

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Campaigns 2 mins read

Leighton Meester Stars in St John x Edie Parker Campaign

Leighton Meester, renowned for her role as Blair Waldorf on “Gossip Girl,” is the new face of the collaborative collection between luxury brands St John and Edie Parker. This campaign brings together the classic elegance of St John with the playful, bold spirit of Edie Parker, reflecting a fusion of uptown sophistication with a hint of rebellious flair.

👗 A Fashionable Fusion: The collaboration between St John and Edie Parker is characterized by a blend of traditional style and contemporary edge, much like Meester’s on-screen persona, which has captivated audiences for years. The collection aims to cater to modern women who appreciate a mix of high-class fashion and spirited expressiveness.

📸 Iconic Style Ambassador: Meester’s involvement highlights her enduring influence in fashion, particularly her ability to embody complex characters both on and off screen. Her participation is expected to resonate well with fans of both brands, offering an appealing aesthetic that combines luxury with a touch of the

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Campaigns 2 mins read

Adam Levine and Behati Prinsloo Shine in Jacquie Aiche Jewelry Campaign

Adam Levine, Maroon 5 frontman, and his wife, model Behati Prinsloo, have teamed up to star in the latest campaign for renowned jewelry brand Jacquie Aiche. The couple’s dynamic synergy and shared charisma are front and center, bringing a vibrant energy to the collection.

📸 Captivating Chemistry on Display: The designer, Jacquie Aiche, praised the couple’s contribution. Their presence not only enhances the visual appeal of the jewelry but also embodies the spirit of the collection, which is all about radiating positivity and energy. Their natural chemistry translates into stunning campaign imagery that is likely to captivate viewers and elevate the perceived value of the jewelry pieces.

💍 A Perfect Pairing: The choice of Levine and Prinsloo for the campaign aligns perfectly with Jacquie Aiche’s brand ethos, which often celebrates individuality and personal expression through unique and finely crafted jewelry. Their partnership

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Campaigns 2 mins read

John Mayer Teams Up with Audemars Piguet for Limited Edition Watch

John Mayer, the renowned American singer/songwriter, has entered into an exciting partnership with luxury Swiss watchmaker Audemars Piguet to launch a limited edition watch. This collaboration was announced on Audemars Piguet’s Instagram with a post that highlighted the synergy between Mayer’s artistic vision and the brand’s horological expertise.

🎨 A Fusion of Art and Precision: The limited edition timepiece, named the Royal Oak Perpetual Calendar “John Mayer” Limited Edition, represents a perfect melding of technical ingenuity and aesthetic design. This partnership marks a significant moment where music meets meticulous craftsmanship, embodying the values of both Mayer and Audemars Piguet.

⏳ Crafting Time Together: Audemars Piguet’s post, “Designing time together. From vision to reality,” suggests a deep collaborative process between Mayer and the watchmakers, ensuring that the final product not only bears the signature elegance of the Royal Oak collection but also carries Mayer’s

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