Fashion

Brand Ambassador 2 mins read

Zoë Kravitz Named First Brand Ambassador for Jessica McCormack

Jessica McCormack, the esteemed British luxury jeweler, has announced Zoë Kravitz as its first-ever brand ambassador. This significant partnership is timed to align with Jessica McCormack’s strategic expansion into the U.S. market. Kravitz, who is represented by CAA and celebrated for her roles as an actor and director, brings her distinctive style and substantial influence to the luxury brand.

💎 Elevating Brand Presence: Zoë Kravitz’s collaboration with Jessica McCormack is set to elevate the brand’s profile, particularly as it navigates its U.S. expansion. Kravitz has previously lent her influence to major brands such as Tiffany & Co. and YSL Beauty, demonstrating her capacity to resonate with audiences and enhance brand visibility.

🌟 Social Media Impact: With over 7 million followers on social media

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Campaigns 2 mins read

Bulgari’s “Eternally Reborn” Campaign Stars Anne Hathaway, Zendaya, and Liu Yifei

Bulgari, the renowned luxury brand, has launched its latest campaign “Eternally Reborn,” featuring brand ambassadors Anne Hathaway, Zendaya, and Liu Yifei. This high-profile campaign showcases the trio in a striking representation of Bulgari’s elegant and timeless designs, underscoring their status as fashion icons in the industry.

👗 Glamorous Campaign Launch: The campaign was magnificently unveiled at a fashion show held at the historic Baths of Diocleziano, an ancient Roman bath complex, adding a touch of historical grandeur to the event. The fashion show was a star-studded affair, with iconic models like Isabella Rossellini and Carla Bruni walking the runway, enhancing the glamour and prestige of the occasion.

💎 Celebrated Ambassadors: Anne Hathaway and Liu Yifei both attended the fashion show, demonstrating their deep connection with the brand and its vision. Alongside

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Endorsement Deals 2 mins read

Jacob Elordi Named Bottega Veneta’s New Brand Ambassador

Jacob Elordi, the acclaimed Australian actor known for his role in HBO’s Euphoria, has been announced as the new brand ambassador for luxury fashion house Bottega Veneta. Elordi, a rising star in both the acting and fashion worlds, will represent Bottega Veneta in upcoming campaigns, on red carpets, and during public outings.

👔 A Fresh Fashion Partnership: As Bottega Veneta’s ambassador, Elordi will bring his distinct style and youthful charisma to the brand’s menswear line. Known for its high-quality craftsmanship and innovative designs, Bottega Veneta aligns perfectly with Elordi’s contemporary and sophisticated fashion sense. This partnership is set to highlight the brand’s modern approach to luxury fashion, with Elordi at the forefront of their new campaigns.

🌟 Rising Star in Pop Culture: Since his breakout role in Euphoria, Jacob Elordi has become a prominent figure in contemporary pop culture, capturing the attention of a global audience. His influence extends beyond the screen,

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Brand Ambassador 2 mins read

Iris Law Becomes Brand Ambassador for Guess Jeans

Guess Jeans has officially announced model Iris Law as its brand ambassador, marking a significant milestone for the brand as it continues to innovate and appeal to a global audience. The campaign featuring Law, photographed by the talented Brazilian photographer Rafael Pavarotti, showcases her in a dynamic and stylish light.

📸 Captivating Campaign Imagery: The campaign images capture Iris Law in effortlessly chic ensembles, emphasizing the timeless appeal of Guess Jeans. One striking photograph features Law lying on a brown leather sofa, clad in a two-piece denim outfit that highlights the brand’s iconic denim craftsmanship. Another image shows her seated on a chair, projecting a casual yet sophisticated aura that aligns perfectly with Guess’s brand identity.

🌍 Fashion and Family Legacy: Iris Law, daughter of renowned actors Jude Law and Sadie Frost, has already made significant strides in the fashion industry. Her previous collaborations with major brands like Versace,

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Film/TV 2 mins read

Louis Garrel Appointed as Dior’s New Men’s Ambassador

Dior has officially announced French actor and director Louis Garrel as its new menswear brand ambassador. This prestigious appointment comes shortly after Garrel’s striking appearance on the red carpet at the opening night of the Cannes Film Festival, where he showcased the timeless elegance of Dior menswear.

🎬 A Cinematic Presence at Cannes: Louis Garrel, known for his deep ties to French cinema, recently starred in “The Second Act,” featured out of competition at Cannes. His performance, alongside notable actors Léa Seydoux and Vincent Lindon, further cements his status as a key figure in the film industry. Garrel’s appearance at Cannes in a midnight blue Dior suit, complete with the brand’s signature oblique-buttoned jacket designed by Kim Jones, Dior’s artistic director of men’s collections, perfectly exemplified the synergy between his personal style and Dior’s sophisticated aesthetic.

👔 A Fit with Dior’s Vision: Garrel’s role as Dior’s menswear ambassador aligns with the brand’s vision

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Brand Ambassador 2 mins read

Emma Roberts Named First Celebrity Brand Ambassador for FASHIONPHILE

Emma Roberts, the acclaimed actress and style icon, continues to expand her influence in the fashion industry by becoming the first celebrity ambassador for FASHIONPHILE, a leading online platform for pre-owned luxury fashion. This announcement comes during a notably active period for Roberts, who was also named ambassador for Kiko Milano earlier this month.

👜 Expanding Influence in Fashion: As FASHIONPHILE’s inaugural celebrity ambassador, Emma Roberts will play a pivotal role in elevating the brand’s profile and connecting with a broader audience. Known for her chic style and fashion-forward choices, Roberts is perfectly poised to represent FASHIONPHILE, which specializes in authentic pre-owned luxury accessories.

📈 Social Media Impact: With a substantial social media following of 21 million and an engagement rate of 1%, Roberts harnesses significant influence online, making her an invaluable asset for FASHIONPHILE’s marketing strategies. Her ability

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Brand Ambassador 2 mins read

Rosalía Announced as New Global Ambassador for Dior

Dior has officially named Spanish singer and global sensation Rosalía as their new Global Ambassador. Her inaugural role with the iconic fashion house features her as the face of the Lady Dior campaign, marking a significant milestone in her flourishing career in both music and fashion.

👜 Lady Dior Campaign Debut: As the new ambassador, Rosalía will bring her distinctive style and charisma to the Lady Dior campaign. Known for her unique blend of traditional flamenco with contemporary rhythms, Rosalía’s artistic flair is expected to inject a fresh and vibrant energy into the classic elegance of the Dior brand.

🌍 Fashion and Music Icon: Rosalía has previously lent her influence and style to major brands including Nike, YSL Beauty, and MAC Cosmetics, showcasing her ability to resonate with a diverse global audience. Her collaboration with Dior further solidifies

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Fashion 2 mins read

Kendall Jenner Featured in FWRD’s Summer 2024 Campaign

Kendall Jenner, a prominent figure in the fashion world, is gearing up for the summer season as the face of FWRD’s Summer 2024 campaign. Known for her impeccable style and influential fashion choices, Jenner brings her unique flair to the online retailer’s latest collection.

👙 Summer Essentials Curated by Kendall: In the campaign, Jenner showcases a handpicked selection of summer must-haves that embody both comfort and chic. She is featured in classic bikinis that highlight timeless summer fashion, complemented by statement hoop earrings and stylish summer sandals. The look is completed with basic tanks and versatile sunglasses, essentials that are perfect for any summer wardrobe.

📸 A Seasonal Showcase: The campaign beautifully captures the essence of summer with its focus on lightweight, airy styles that speak to both relaxation and refined taste. Kendall Jenner’s involvement brings a layer of sophistication and trend-setting style to the collection, ensuring it resonates with fashion-forward consumers looking for

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Brand Ambassador 2 mins read

Burberry Names South Korean Actor Son Suk-ku as New Brand Ambassador

Burberry, the iconic British luxury brand, has announced South Korean actor Son Suk-ku as its latest brand ambassador. Son, who has captivated audiences with his compelling performances across television and film, brings a vibrant energy and cultural influence to Burberry’s global outreach.

🎬 Rising Star in Korean Cinema and Television: Son Suk-ku has rapidly risen to prominence within the entertainment industry, particularly noted for his recent role as a detective in the 2024 Netflix drama “A Killer Paradox.” His versatile acting portfolio includes significant roles in well-received series such as “Matrimonial Chaos” (2018), “Designated Survivor: 60 Days” (2019), “D.P.” (2021–2023), and “My Liberation Notes” (2022), along with notable film appearances in “Nothing Serious” (2021) and “The Roundup” (2022).

🌍 A Perfect Fit for Burberry’s Image: Burberry praised Son Suk-ku for embodying the spirit of the brand, highlighting his dynamic presence and modern style as aligning perfectly with Burberry’s values of innovation

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Campaigns 2 mins read

WNBA Star Angel Reese Becomes the Face of Good American’s Denim Campaign for Tall Women

Angel Reese, the standout rookie drafted by the Chicago Sky in the first round of the 2024 WNBA Draft, has been announced as the new face of Good American’s denim line, specifically designed for tall women. This campaign represents a significant milestone for Reese, aligning her with a brand co-founded by Khloé Kardashian, known for its commitment to body positivity and inclusivity.

👖 A Perfect Fit: Good American, a brand that prides itself on catering to a diverse range of body types, has found a great match in Angel Reese. At 6’3″, Reese embodies the brand’s mission to provide stylish and comfortable denim for tall women who often face challenges finding jeans that fit well. Her role in this campaign will likely resonate with many women, promoting a message of confidence and self-acceptance.

🏀 Rising Sports Icon and Fashion Influencer: Since joining the WNBA, Angel Reese has quickly become a prominent figure both on and off the court. Her influence extends into the fashion world, having already endorsed notable

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Brand Ambassador 2 mins read

Song Weilong Joins Gucci as New Brand Ambassador

Gucci, the illustrious fashion house under Kering’s ownership, has announced the signing of Chinese actor Song Weilong as their latest brand ambassador. Known for his captivating performances and on-screen versatility, Weilong has garnered significant fame and recognition, particularly for his leading roles in popular Chinese dramas like “Find Yourself.”

🎬 Rising Star in the Fashion and Film Industry: Song Weilong has quickly risen through the ranks of the entertainment industry, known for his dynamic acting skills and striking presence. His association with Gucci marks a significant step into the global fashion scene, highlighting his stylish persona and alignment with the luxury brand’s aesthetic.

👗 A Perfect Fit for Gucci: Weilong’s bold style and youthful charisma make him an ideal representative for Gucci, a brand celebrated for its innovative and trend-setting designs. His ability to resonate with both domestic and international audiences enhances Gucci’s strategy to connect with a diverse consumer

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Brand Ambassador 2 mins read

Caitlin Clark Inks Historic $28 Million Nike Endorsement Deal, Set to Launch Signature Shoe

Caitlin Clark, the fresh No. 1 pick in this month’s WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark’s relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed initial interest but withdrew when the annual bids reached the $3 million mark, underscoring

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Brand Ambassador 1 mins read

Puka Nacua Secures Multi-Year Footwear and Apparel Deal with Jordan Brand

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua’s rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua’s on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua’s exceptional rookie performance but also to his potential to influence and inspire future generations of athletes.

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Campaigns 1 mins read

Maxx Crosby Joins Jordan Brand: A New Endorsement Era for the Raiders Star

Maxx Crosby, celebrated edge rusher for the Las Vegas Raiders, has embarked on a new chapter in his career with a multi-year footwear and apparel endorsement deal with Jordan Brand. This partnership positions Crosby alongside the elite athletes associated with one of the most iconic sports brands globally.

👟 Strategic Brand Alignment: According to sports industry insider Nick DePaula, Crosby’s deal with Jordan Brand highlights his prominence in the NFL and his appeal as a sports figure with significant influence. Crosby, a three-time Pro Bowler, is recognized not only for his formidable presence on the field but also for his marketable persona off the field.

🏈 Raiders and Jordan Brand: With this deal, Crosby becomes the second NFL player recently to join Jordan Brand, following Los Angeles Rams wide receiver Puka Nacua. This move underscores Jordan Brand’s strategy to diversify its portfolio by including top talents from various sports disciplines, enhancing the brand’s visibility and appeal across different audiences.

Maxx

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Endorsement Deals 2 mins read

Michael Penix Jr. Joins Adidas Ahead of NFL Draft

Adidas has officially signed Michael Penix Jr., one of the top quarterback prospects, to an endorsement deal as the NFL Draft unfolds tonight. The terms of the agreement have not been disclosed, but this partnership marks a significant moment for both Adidas and Penix Jr.

🏈 Impressive Collegiate Career: Penix Jr., renowned for his dynamic performance as the quarterback for the Washington Huskies, has had an exceptional senior year. He led the nation with 4,903 passing yards, contributed 36 touchdowns, and spearheaded his team’s journey to the national championship game. Although they were runners-up to the Michigan Wolverines, Penix Jr.’s efforts did not go unnoticed.

🏆 Accolades and Projections: His outstanding play made him a finalist for the Heisman Trophy and he clinched the Maxwell Award for his prowess on the field. As the draft approaches, Penix Jr. is anticipated to be among the top five quarterbacks selected, highlighting his potential impact in the NFL.

👟 A Continuation of Partnership:

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Campaigns 2 mins read

Maddie Ziegler Shines in Latest Acne Studios Campaign

Maddie Ziegler, the multi-talented dancer turned actress, is making waves in the fashion world with her latest campaign for Acne Studios. Known for her evolving style and presence in the entertainment industry, Ziegler continues to establish herself as a fashion icon.

👗 Fashion Forward: Acne Studios, the renowned luxury fashion house from Stockholm, has chosen Ziegler to be the face of their “Acne People” series, celebrating influencers who are shaping style trends worldwide. The brand is acclaimed for its innovative approach to men’s and women’s ready-to-wear fashion, accessories, and more.

🌟 Stylish Statements: Ziegler’s campaign for Acne Studios showcases key spring trends, including peek-a-boo skin, which is highlighted throughout the collection. Her bold fashion choices, such as a striking appearance in a silver trench coat sans shirt, coupled with bleached eyebrows, accentuate her fearless approach to fashion.

👀 A Rising Fashion Star: Ziegler’s deepening love

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Campaigns 2 mins read

Michelle Keegan Launches New Summer Collection with Very

Michelle Keegan, celebrated for her distinctive style and roles in popular TV shows, has unveiled her latest summer collection with online fashion retailer Very. Known for her chic and accessible fashion lines, Keegan’s new launch comes just in time for the warmer months, offering fans a taste of her evolved aesthetic.

🌞 Summer Ready: The highlight of the collection is a stunning crochet summer co-ord set that Michelle recently teased on her Instagram while filming in Australia. This dreamy ensemble captures the essence of summer with its lightweight, breezy design, perfect for sunny days and balmy evenings.

👗 Evolving Style: Celebrating her 40th collection with Very, Michelle reflects on her fashion journey. Initially known for incorporating statement pieces and vibrant colors, her current focus is on creating versatile staples that help build a capsule wardrobe. “My style has evolved so much over the years,” Michelle notes, emphasizing her shift towards timeless, multipurpose pieces.

🛍️ Collection

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Campaigns 2 mins read

Siya Kolisi Collaborates with Freedom of Movement for Exclusive Fashion Line

South African rugby legend and World Cup winner, Siya Kolisi, has partnered with lifestyle brand Freedom of Movement (FOM) to launch the FOM x Kolisi AW24 Collection. This collaboration marks a significant venture beyond Kolisi’s achievements on the rugby field, blending his personal style with FOM’s commitment to social change.

👞 Stylish and Socially Conscious Fashion: The new collection features vellies (traditional South African leather shoes), a classic tee, chinos, and a shearling denim jacket. Each piece reflects a fusion of casual elegance and practicality, aimed at appealing to fashion-forward individuals who are also conscious of the impact of their consumer choices.

🌍 Fashion as a Vehicle for Change: Freedom of Movement has long been recognized for its dedication to high-quality, locally-sourced materials and craftsmanship. The collaboration with Kolisi emphasizes the brand’s deeper purpose: to use fashion not only as a form of personal expression but as a means to contribute positively

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Campaigns 1 mins read

Sara Sampaio Radiates in Hunkemöller’s Latest #OwnYourGlow Campaign

Hunkemöller, the renowned Dutch lingerie and swimwear brand, has unveiled its new #OwnYourGlow campaign featuring the luminous Portuguese model and actress Sara Sampaio. Known for her captivating presence and natural affinity for beach settings, Sampaio embodies the essence of the brand’s latest collection.

🌊 Beach-Inspired Aesthetics: Emphasizing the theme of natural beauty and comfort, the campaign captures Sara Sampaio in her element — the beach. Her affinity for the ocean and sandy shores resonates deeply with the brand’s vision of effortless allure and confidence, making her the perfect face for this campaign.

👙 Lingerie and Swimwear Fusion: The #OwnYourGlow campaign highlights key pieces from Hunkemöller’s collection that blend aesthetic appeal with functional elegance, designed to make every woman feel radiant and self-assured.

Sara Sampaio’s involvement in the Hunkemöller campaign not only accentuates her personal connection to beachside environments but also aligns with the brand’s mission to empower

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Endorsement Deals 2 mins read

Peden Ongmu Namgyal Debuts Signature Western Outfit Collection with Pameen

Miss Diva Supranational 2017, Peden Ongmu Namgyal, has taken her fashion expertise to new heights through a partnership with the distinguished fashion brand Pameen. This collaboration aims to bring forth a line of signature style western outfits, blending Peden’s unique fashion sensibility with Pameen’s renowned craftsmanship.

👗 Fashion Forward Collaboration: Peden Ongmu Namgyal, celebrated for her distinctive style and glamour, is now channeling her creativity into the world of fashion design. This collaboration allows her to embed her personal style into each piece, offering fans and fashion enthusiasts alike a chance to wear designs infused with her unique aesthetic.

🌟 Bespoke Creations for Everyone: The Peden x Pameen collaboration introduces a revolutionary approach to custom fashion. The initiative enables individuals to play an active role in designing their own wear, guided by the aesthetic and spirit of Peden’s designs. Highlighting the accessibility of these designs, Peden shared her excitement about the project on social media, urging her followers to take part in this innovative fashion experience.

📸 A Glimpse into the Collection:

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