Fashion

Brand Ambassador 2 mins read

Emma Roberts Named First Celebrity Brand Ambassador for FASHIONPHILE

Emma Roberts, the acclaimed actress and style icon, continues to expand her influence in the fashion industry by becoming the first celebrity ambassador for FASHIONPHILE, a leading online platform for pre-owned luxury fashion. This announcement comes during a notably active period for Roberts, who was also named ambassador for Kiko Milano earlier this month.

👜 Expanding Influence in Fashion: As FASHIONPHILE’s inaugural celebrity ambassador, Emma Roberts will play a pivotal role in elevating the brand’s profile and connecting with a broader audience. Known for her chic style and fashion-forward choices, Roberts is perfectly poised to represent FASHIONPHILE, which specializes in authentic pre-owned luxury accessories.

📈 Social Media Impact: With a substantial social media following of 21 million and an engagement rate of 1%, Roberts harnesses significant influence online, making her an invaluable asset for FASHIONPHILE’s marketing strategies. Her ability

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Brand Ambassador 2 mins read

Rosalía Announced as New Global Ambassador for Dior

Dior has officially named Spanish singer and global sensation Rosalía as their new Global Ambassador. Her inaugural role with the iconic fashion house features her as the face of the Lady Dior campaign, marking a significant milestone in her flourishing career in both music and fashion.

👜 Lady Dior Campaign Debut: As the new ambassador, Rosalía will bring her distinctive style and charisma to the Lady Dior campaign. Known for her unique blend of traditional flamenco with contemporary rhythms, Rosalía’s artistic flair is expected to inject a fresh and vibrant energy into the classic elegance of the Dior brand.

🌍 Fashion and Music Icon: Rosalía has previously lent her influence and style to major brands including Nike, YSL Beauty, and MAC Cosmetics, showcasing her ability to resonate with a diverse global audience. Her collaboration with Dior further solidifies

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Fashion 2 mins read

Kendall Jenner Featured in FWRD’s Summer 2024 Campaign

Kendall Jenner, a prominent figure in the fashion world, is gearing up for the summer season as the face of FWRD’s Summer 2024 campaign. Known for her impeccable style and influential fashion choices, Jenner brings her unique flair to the online retailer’s latest collection.

👙 Summer Essentials Curated by Kendall: In the campaign, Jenner showcases a handpicked selection of summer must-haves that embody both comfort and chic. She is featured in classic bikinis that highlight timeless summer fashion, complemented by statement hoop earrings and stylish summer sandals. The look is completed with basic tanks and versatile sunglasses, essentials that are perfect for any summer wardrobe.

📸 A Seasonal Showcase: The campaign beautifully captures the essence of summer with its focus on lightweight, airy styles that speak to both relaxation and refined taste. Kendall Jenner’s involvement brings a layer of sophistication and trend-setting style to the collection, ensuring it resonates with fashion-forward consumers looking for

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Brand Ambassador 2 mins read

Burberry Names South Korean Actor Son Suk-ku as New Brand Ambassador

Burberry, the iconic British luxury brand, has announced South Korean actor Son Suk-ku as its latest brand ambassador. Son, who has captivated audiences with his compelling performances across television and film, brings a vibrant energy and cultural influence to Burberry’s global outreach.

🎬 Rising Star in Korean Cinema and Television: Son Suk-ku has rapidly risen to prominence within the entertainment industry, particularly noted for his recent role as a detective in the 2024 Netflix drama “A Killer Paradox.” His versatile acting portfolio includes significant roles in well-received series such as “Matrimonial Chaos” (2018), “Designated Survivor: 60 Days” (2019), “D.P.” (2021–2023), and “My Liberation Notes” (2022), along with notable film appearances in “Nothing Serious” (2021) and “The Roundup” (2022).

🌍 A Perfect Fit for Burberry’s Image: Burberry praised Son Suk-ku for embodying the spirit of the brand, highlighting his dynamic presence and modern style as aligning perfectly with Burberry’s values of innovation

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Campaigns 2 mins read

WNBA Star Angel Reese Becomes the Face of Good American’s Denim Campaign for Tall Women

Angel Reese, the standout rookie drafted by the Chicago Sky in the first round of the 2024 WNBA Draft, has been announced as the new face of Good American’s denim line, specifically designed for tall women. This campaign represents a significant milestone for Reese, aligning her with a brand co-founded by Khloé Kardashian, known for its commitment to body positivity and inclusivity.

👖 A Perfect Fit: Good American, a brand that prides itself on catering to a diverse range of body types, has found a great match in Angel Reese. At 6’3″, Reese embodies the brand’s mission to provide stylish and comfortable denim for tall women who often face challenges finding jeans that fit well. Her role in this campaign will likely resonate with many women, promoting a message of confidence and self-acceptance.

🏀 Rising Sports Icon and Fashion Influencer: Since joining the WNBA, Angel Reese has quickly become a prominent figure both on and off the court. Her influence extends into the fashion world, having already endorsed notable

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Brand Ambassador 2 mins read

Song Weilong Joins Gucci as New Brand Ambassador

Gucci, the illustrious fashion house under Kering’s ownership, has announced the signing of Chinese actor Song Weilong as their latest brand ambassador. Known for his captivating performances and on-screen versatility, Weilong has garnered significant fame and recognition, particularly for his leading roles in popular Chinese dramas like “Find Yourself.”

🎬 Rising Star in the Fashion and Film Industry: Song Weilong has quickly risen through the ranks of the entertainment industry, known for his dynamic acting skills and striking presence. His association with Gucci marks a significant step into the global fashion scene, highlighting his stylish persona and alignment with the luxury brand’s aesthetic.

👗 A Perfect Fit for Gucci: Weilong’s bold style and youthful charisma make him an ideal representative for Gucci, a brand celebrated for its innovative and trend-setting designs. His ability to resonate with both domestic and international audiences enhances Gucci’s strategy to connect with a diverse consumer

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Brand Ambassador 2 mins read

Caitlin Clark Inks Historic $28 Million Nike Endorsement Deal, Set to Launch Signature Shoe

Caitlin Clark, the fresh No. 1 pick in this month’s WNBA Draft, is about to make history with a groundbreaking $28 million endorsement contract with Nike, which includes plans for her very own signature shoe line. This deal sets a new benchmark as the richest endorsement agreement ever for a female basketball player.

👟 From Collegiate Partnership to Professional Endorsement: Clark’s relationship with Nike began during her stellar NCAA career at Iowa, under a name, image, and likeness agreement that concluded at the end of the 2023-24 season. Transitioning into her professional career, this new deal not only cements her status in the sport but also in the business realm of athletic endorsements.

🚀 A Competitive Edge in Endorsement Talks: The road to this record-breaking deal saw Nike outbidding major rivals. Both Adidas and Under Armour were in the race, having engaged in discussions with Clark as early as February. Puma also showed initial interest but withdrew when the annual bids reached the $3 million mark, underscoring

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Brand Ambassador 1 mins read

Puka Nacua Secures Multi-Year Footwear and Apparel Deal with Jordan Brand

Rising NFL star Puka Nacua, who made significant waves in his rookie year, has signed a multi-year footwear and apparel deal with Jordan Brand. This partnership marks a significant milestone in Nacua’s rapidly ascending career.

🏈 Impressive Rookie Season: After being drafted in the fifth round by the LA Rams out of BYU, Nacua quickly became a standout player. He shattered rookie records by finishing the season with 105 receptions and 1,486 receiving yards, nearly clinching the Offensive Rookie of the Year award.

👟 Jordan Brand Collaboration: The deal with Jordan Brand, as reported by sports industry insider Nick DePaula, encompasses both footwear and apparel, aligning Nacua with one of the most prestigious athletic brands in the world. This collaboration not only highlights Nacua’s on-field talents but also his marketability off the field.

This strategic alliance is not just a testament to Nacua’s exceptional rookie performance but also to his potential to influence and inspire future generations of athletes.

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Campaigns 1 mins read

Maxx Crosby Joins Jordan Brand: A New Endorsement Era for the Raiders Star

Maxx Crosby, celebrated edge rusher for the Las Vegas Raiders, has embarked on a new chapter in his career with a multi-year footwear and apparel endorsement deal with Jordan Brand. This partnership positions Crosby alongside the elite athletes associated with one of the most iconic sports brands globally.

👟 Strategic Brand Alignment: According to sports industry insider Nick DePaula, Crosby’s deal with Jordan Brand highlights his prominence in the NFL and his appeal as a sports figure with significant influence. Crosby, a three-time Pro Bowler, is recognized not only for his formidable presence on the field but also for his marketable persona off the field.

🏈 Raiders and Jordan Brand: With this deal, Crosby becomes the second NFL player recently to join Jordan Brand, following Los Angeles Rams wide receiver Puka Nacua. This move underscores Jordan Brand’s strategy to diversify its portfolio by including top talents from various sports disciplines, enhancing the brand’s visibility and appeal across different audiences.

Maxx

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Endorsement Deals 2 mins read

Michael Penix Jr. Joins Adidas Ahead of NFL Draft

Adidas has officially signed Michael Penix Jr., one of the top quarterback prospects, to an endorsement deal as the NFL Draft unfolds tonight. The terms of the agreement have not been disclosed, but this partnership marks a significant moment for both Adidas and Penix Jr.

🏈 Impressive Collegiate Career: Penix Jr., renowned for his dynamic performance as the quarterback for the Washington Huskies, has had an exceptional senior year. He led the nation with 4,903 passing yards, contributed 36 touchdowns, and spearheaded his team’s journey to the national championship game. Although they were runners-up to the Michigan Wolverines, Penix Jr.’s efforts did not go unnoticed.

🏆 Accolades and Projections: His outstanding play made him a finalist for the Heisman Trophy and he clinched the Maxwell Award for his prowess on the field. As the draft approaches, Penix Jr. is anticipated to be among the top five quarterbacks selected, highlighting his potential impact in the NFL.

👟 A Continuation of Partnership:

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Campaigns 2 mins read

Maddie Ziegler Shines in Latest Acne Studios Campaign

Maddie Ziegler, the multi-talented dancer turned actress, is making waves in the fashion world with her latest campaign for Acne Studios. Known for her evolving style and presence in the entertainment industry, Ziegler continues to establish herself as a fashion icon.

👗 Fashion Forward: Acne Studios, the renowned luxury fashion house from Stockholm, has chosen Ziegler to be the face of their “Acne People” series, celebrating influencers who are shaping style trends worldwide. The brand is acclaimed for its innovative approach to men’s and women’s ready-to-wear fashion, accessories, and more.

🌟 Stylish Statements: Ziegler’s campaign for Acne Studios showcases key spring trends, including peek-a-boo skin, which is highlighted throughout the collection. Her bold fashion choices, such as a striking appearance in a silver trench coat sans shirt, coupled with bleached eyebrows, accentuate her fearless approach to fashion.

👀 A Rising Fashion Star: Ziegler’s deepening love

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Campaigns 2 mins read

Michelle Keegan Launches New Summer Collection with Very

Michelle Keegan, celebrated for her distinctive style and roles in popular TV shows, has unveiled her latest summer collection with online fashion retailer Very. Known for her chic and accessible fashion lines, Keegan’s new launch comes just in time for the warmer months, offering fans a taste of her evolved aesthetic.

🌞 Summer Ready: The highlight of the collection is a stunning crochet summer co-ord set that Michelle recently teased on her Instagram while filming in Australia. This dreamy ensemble captures the essence of summer with its lightweight, breezy design, perfect for sunny days and balmy evenings.

👗 Evolving Style: Celebrating her 40th collection with Very, Michelle reflects on her fashion journey. Initially known for incorporating statement pieces and vibrant colors, her current focus is on creating versatile staples that help build a capsule wardrobe. “My style has evolved so much over the years,” Michelle notes, emphasizing her shift towards timeless, multipurpose pieces.

🛍️ Collection

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Campaigns 2 mins read

Siya Kolisi Collaborates with Freedom of Movement for Exclusive Fashion Line

South African rugby legend and World Cup winner, Siya Kolisi, has partnered with lifestyle brand Freedom of Movement (FOM) to launch the FOM x Kolisi AW24 Collection. This collaboration marks a significant venture beyond Kolisi’s achievements on the rugby field, blending his personal style with FOM’s commitment to social change.

👞 Stylish and Socially Conscious Fashion: The new collection features vellies (traditional South African leather shoes), a classic tee, chinos, and a shearling denim jacket. Each piece reflects a fusion of casual elegance and practicality, aimed at appealing to fashion-forward individuals who are also conscious of the impact of their consumer choices.

🌍 Fashion as a Vehicle for Change: Freedom of Movement has long been recognized for its dedication to high-quality, locally-sourced materials and craftsmanship. The collaboration with Kolisi emphasizes the brand’s deeper purpose: to use fashion not only as a form of personal expression but as a means to contribute positively

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Campaigns 1 mins read

Sara Sampaio Radiates in Hunkemöller’s Latest #OwnYourGlow Campaign

Hunkemöller, the renowned Dutch lingerie and swimwear brand, has unveiled its new #OwnYourGlow campaign featuring the luminous Portuguese model and actress Sara Sampaio. Known for her captivating presence and natural affinity for beach settings, Sampaio embodies the essence of the brand’s latest collection.

🌊 Beach-Inspired Aesthetics: Emphasizing the theme of natural beauty and comfort, the campaign captures Sara Sampaio in her element — the beach. Her affinity for the ocean and sandy shores resonates deeply with the brand’s vision of effortless allure and confidence, making her the perfect face for this campaign.

👙 Lingerie and Swimwear Fusion: The #OwnYourGlow campaign highlights key pieces from Hunkemöller’s collection that blend aesthetic appeal with functional elegance, designed to make every woman feel radiant and self-assured.

Sara Sampaio’s involvement in the Hunkemöller campaign not only accentuates her personal connection to beachside environments but also aligns with the brand’s mission to empower

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Endorsement Deals 2 mins read

Peden Ongmu Namgyal Debuts Signature Western Outfit Collection with Pameen

Miss Diva Supranational 2017, Peden Ongmu Namgyal, has taken her fashion expertise to new heights through a partnership with the distinguished fashion brand Pameen. This collaboration aims to bring forth a line of signature style western outfits, blending Peden’s unique fashion sensibility with Pameen’s renowned craftsmanship.

👗 Fashion Forward Collaboration: Peden Ongmu Namgyal, celebrated for her distinctive style and glamour, is now channeling her creativity into the world of fashion design. This collaboration allows her to embed her personal style into each piece, offering fans and fashion enthusiasts alike a chance to wear designs infused with her unique aesthetic.

🌟 Bespoke Creations for Everyone: The Peden x Pameen collaboration introduces a revolutionary approach to custom fashion. The initiative enables individuals to play an active role in designing their own wear, guided by the aesthetic and spirit of Peden’s designs. Highlighting the accessibility of these designs, Peden shared her excitement about the project on social media, urging her followers to take part in this innovative fashion experience.

📸 A Glimpse into the Collection:

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Campaigns 2 mins read

Jisoo Showcases Self-Portrait Pre-fall Collection in Seoul Recording Studio

Following her Spring/Summer 2024 debut as the brand ambassador for Self-Portrait, BLACKPINK’s Jisoo returns to spotlight the Pre-Fall collection in a captivating new campaign set in a Seoul recording studio. This partnership marks a notable collaboration, blending Jisoo’s musical artistry with self-portrait’s innovative fashion.

🎤 Musical Influences Meet Fashion: The campaign creatively intertwines Jisoo’s dual roles as a celebrated musician and fashion icon. Photographed in a space where she is both comfortable and creative, the campaign reflects her personal style and versatility. The setting in the recording studio underscores her deep connection to music, providing an authentic backdrop that resonates with her fans and followers.

👗 A Personal Touch: Jisoo took an active role in selecting the outfits for the campaign, showcasing a range from off-duty denim and cozy twinset knits to vibrant party wear and elegant evening gowns. Each piece reflects her unique style, offering a glimpse into the wardrobe of a pop star

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Campaigns 2 mins read

Carhartt Launches “History In The Making” Campaign Featuring Luke Grimes

Carhartt, the renowned American workwear brand since 1889, has joined forces with actor and musician Luke Grimes in a new chapter of their “History In The Making” campaign. This partnership highlights the legacy of hardworking individuals who relentlessly build their futures.

🛠️ Celebrating Hard Work and Legacy: The campaign introduces a five-minute short film titled “Setting the Stage,” which delves into Luke Grimes’ roots in the skilled trades and how these experiences have influenced his successful career in TV, film, and music. The film is a tribute to the hard work and determination that characterize both Grimes’ life and the ethos of Carhartt.

🎬 Insightful Narrative: “Setting the Stage” provides an intimate look at Grimes’ journey, articulated through his own words. It explores his backstory, his creative process, and the profound impact of his blue-collar background on his music and acting roles. The film not only showcases Grimes’ personal growth but also shines a light

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Campaigns 2 mins read

De’Aaron Fox Takes Center Stage in Under Armour’s Phantom 1 Sneaker Campaign

Sacramento Kings standout De’Aaron Fox is the face of Under Armour‘s latest campaign for the Phantom 1 sneaker, a shoe celebrated for its versatility and performance. Known for his dynamic play and fast-paced lifestyle both on and off the court, Fox embodies the spirit of the multidimensional athlete that the Phantom 1 is designed to support.

👟 A Shoe for Every Athlete: The Under Armour Phantom 1, initially crafted for runners, has become a staple in the athletic community since its debut in 2018. Known for its ability to enhance performance across various training disciplines, the Phantom 1 combines cutting-edge technology with sleek design, making it a top choice for athletes looking for both functionality and style.

🏀 Versatile and Stylish: In the campaign, De’Aaron Fox showcases the Phantom 1’s latest iteration, which boasts more style and flair than ever before. The sneaker is highlighted as not just a performance enhancer but also a fashion statement, capable of keeping up with athletes’ demanding

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Campaigns 2 mins read

Maura Higgins Teams Up with Oh Polly for ‘Hotfix’ Collection Launch

Oh Polly, the renowned online clothing retailer, has announced a glamorous collaboration with Irish model and TV presenter Maura Higgins for their new collection, titled “Hotfix.” Set to launch on Monday, 22nd, this collection promises to bring fresh, exciting styles to fashion enthusiasts.

👠 A Perfect Partnership: Maura Higgins, known for her striking presence and fashion-forward style, is the chosen face of the ‘Hotfix’ collection. Her vibrant personality and influence in the fashion community make her an ideal representative for Oh Polly’s latest offerings.

📆 Launch Excitement: The anticipation for the ‘Hotfix’ collection has been building, with Oh Polly teasing the launch on their Instagram. The collaboration is expected to showcase a range of trendy and stylish outfits that reflect both Oh Polly’s chic design ethos and Higgins’ glamorous style.

💃 Fashion Forward: With this collaboration, Oh Polly continues to cement its reputation for offering contemporary

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Campaigns 2 mins read

Emily Miller Curates Maternity Edit for PrettyLittleThing

British reality TV star Emily Miller has collaborated with UK-based fashion retailer PrettyLittleThing to launch a specially curated maternity edit. The brand announced the partnership on social media, emphasizing the collection’s focus on stylish, comfortable outfits designed to address the fashion needs of expecting mothers.

🎀 Stylish Solutions for Expecting Mothers: This new maternity edit by Emily Miller offers a range of “bump approved” looks that promise to solve any maternity outfit dilemma. The collection is designed to be both fashionable and functional, catering specifically to the comfort and style needs of pregnant women.

🌟 Fashion Forward Maternity Wear: With Emily Miller at the helm, known for her chic style and influential fashion sense, the maternity edit is expected to feature trendy and versatile pieces that allow expectant mothers to maintain their style throughout pregnancy.

🚀 Celebrating Motherhood in Style: PrettyLittleThing’s collaboration with

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