Fashion

Central Cee has teamed up with G-Shock as their new European Brand Ambassador. The UK rapper’s influence extends well beyond music, making him a perfect fit for the iconic brand. In 2023, Central Cee became the first UK rapper to surpass 2 billion streams on Spotify, with over 7 billion global streams to date. His distinct style, laid-back persona, and undeniable musical talent have resonated with a new generation of fans, transcending into the worlds of fashion and culture.

Campaign Details: As part of this partnership, G-Shock is preparing to launch the GM-2110 collection, which will be revealed on September 26th. Central Cee’s collaboration with G-Shock reflects his growing presence in both music and fashion, as his influence continues to extend into multiple industries.

Career Highlights: Central Cee rose to fame with his breakout single Day in the Life in 2020, followed by hits like Loading and Obsessed with You, which helped solidify his status as one of the most exciting talents in UK rap. His 2022 mixtape

Movado has announced that Julianne Moore, Jessica Alba, and Ludacris are the newest brand ambassadors for the luxury watch company. The campaign, featuring the three high-profile celebrities, will be visible throughout the remainder of the year across television, digital, print media, and Movado’s social media platforms.

Campaign and Brand Legacy: Movado has a history of collaborating with influential figures in sports and entertainment. With an impressive roster of ambassadors that includes Pete Sampras, Tom Brady, Derek Jeter, Lily Collins, Amanda Seyfried, and Kerry Washington, Movado continues to align itself with iconic personalities who embody style, elegance, and success.

Julianne Moore’s Brand Endorsements: Academy Award-winning actress Julianne Moore brings her sophisticated presence to Movado. Known for her collaborations with major brands like L’Oréal

DJ and producer Peggy Gou has been announced as the new face of Stone Island, marking a significant milestone in her fashion career. Gou is featured in the latest installment of Stone Island’s ongoing “Community as a Form of Research” project, which originally kicked off in January. This iteration of the campaign boasts a star-studded lineup including iconic figures such as Liam Gallagher, actor Russell Tovey, and musician and skateboarder Sage Elsesser. Notably, Peggy Gou is the first female community member to be featured in a campaign by the brand, underscoring her unique influence in both the music and fashion industries.

Fashion Collaborations: Peggy Gou has previously collaborated with some of the most prestigious brands in the world, including Bulgari, Louis

Naomi Campbell, who is represented by Gersh Agency, has been named the brand ambassador for BOSS Watches and Jewellery’s Autumn/Winter 2024 campaign. This partnership marks another milestone in the illustrious career of one of the most iconic figures in the fashion industry.

Career Highlights: Naomi Campbell is a British supermodel, actress, and businesswoman whose influence spans over three decades. She first rose to prominence in the late 1980s and early 1990s as part of the elite group of models dubbed “The Big Six,” which also included Cindy Crawford, Linda Evangelista, Christy Turlington, Claudia Schiffer, and Kate Moss. Campbell’s striking beauty, distinctive walk, and strong work ethic quickly made her one of the most sought-after models in the world.

Throughout her career, Campbell has graced the covers of countless magazines and has walked the runway for almost every major fashion house, including PrettyLittleThing,

Louis Vuitton has announced British soccer sensation Jude Bellingham as its newest brand ambassador. The partnership marks another significant step in Bellingham’s rising influence both on and off the pitch. Known for his impeccable style, Bellingham was voted by GQ readers as the most stylish player of the Euro 2024 tournament.

Career and Endorsements

Bellingham’s collaboration with Louis Vuitton follows a string of high-profile endorsements. In June, he was named ambassador for Skims men’s underwear, showcasing his growing appeal in the fashion world. Additionally, he recently unveiled his first signature collection with Adidas Originals, further cementing his status as a fashion-forward athlete.

Louis Vuitton’s Sporting Ambassadors

Bellingham joins a prestigious lineup of Louis Vuitton men’s ambassadors from the world

Issa Rae and Lucy Liu have joined forces as the latest global ambassadors for luxury shoe brand Stuart Weitzman. Alongside Aly Raisman, Christy Turlington, and Ming Xi, they will star in the upcoming campaign film titled “How Lovely to Be a Woman,” directed by Matvey Fiks. This campaign marks Issa Rae’s first global fashion campaign, adding another milestone to her growing list of accomplishments.

Issa Rae’s Career and Brand Collaborations

Issa Rae, an acclaimed actress, writer, and producer, is widely known for creating and starring in the hit HBO series Insecure. Her influence extends beyond the entertainment industry, as she has been involved in various entrepreneurial ventures and brand collaborations. Rae is the founder of Sienna Naturals, a hair care brand focused on natural ingredients, and Viarae Wines, her own

BTS’s Jin, known for his vocal talents and charismatic presence, has embarked on a new solo venture by signing an endorsement deal with the French jewelry brand, FRED. This partnership marks Jin’s first luxury endorsement as an individual, distinguishing it from the group endorsements BTS has previously secured.

Global Brand Ambassador Role: As a Global Brand Ambassador for FRED, Jin will represent the brand’s elegance and heritage, aligning with its long-standing reputation for crafting exquisite jewelry. His involvement is expected to resonate deeply with fans worldwide, further solidifying FRED’s appeal in global markets, especially in Asia where K-pop has a massive influence.

BTS’s Previous Endorsements: Prior to this solo endorsement, BTS collectively served as brand ambassadors for major labels including Louis Vuitton during Virgil Abloh’s creative direction. Their collaborative