Fashion

Brand Ambassador 2 mins read

Lourdes Leon Joins Coca-Cola for Futuristic Flavor Campaign

Lourdes Leon, the multifaceted American model and singer, and notably, Madonna's daughter, has stepped into the limelight with Coca-Cola, starring in a captivating new campaign. This collaboration introduces the world to Coca-Cola's innovative limited-edition flavor, Coca‑Cola Y3000 Zero Sugar.

🚀 A Glimpse into the Future with Coca‑Cola Y3000: Embracing a futuristic theme, the Coca‑Cola Y3000 Zero Sugar campaign, featuring Lourdes Leon, symbolizes a bold step into the next era of soft drink flavors. The campaign is set to capture the imagination of consumers, offering a taste of the future in the present.

🎥 From Music Royalty to Brand Ambassador: Lourdes Leon, carving her own path in the worlds of music and fashion, brings a unique blend of charisma and contemporary style to the campaign. Her involvement signifies Coca-Cola's commitment to staying relevant and appealing to a new generation of consumers.

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Digital 1 mins read

Harris Reed: Dyson’s Newest Fashion-Forward Brand Ambassador

Renowned for his distinctive auburn mermaid locks, fashion designer Harris Reed has entered a new realm of creativity, becoming the brand ambassador for Dyson, a leader in innovative technology across wearables, beauty, and home.

👗 Fashion Meets Function: Reed, whose name is as synonymous with fashion as it is with his signature hair, aligns with Dyson's ethos of innovative design and technological excellence. This partnership symbolizes a fusion of high fashion and cutting-edge technology, with Reed embodying the artistic spirit of both worlds.

📸 A Stylish Campaign: Celebrating this collaboration, Reed stars in a series of campaign photos featuring the Dyson Zone headphones, blending his unique sartorial flair with Dyson's sleek aesthetic. This visual representation highlights the synergy between Reed's fashion sensibilities and Dyson's commitment to sophisticated, functional design.

🔬 Innovation at the Forefront: Dyson, known for its revolutionary approach to technology, finds in Reed an ambassador

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Brand Ambassador 2 mins read

Molly Sims Joins TravisMathew as Women’s Line Ambassador

TravisMathew, known for its contemporary lifestyle and performance apparel, has embarked on a stylish journey with entrepreneur, actress, and beauty founder Molly Sims, welcoming her as the inaugural brand ambassador for its Women's line.

🎄 "Deck the Halls with Molly": The launch of their new holiday campaign, featuring Molly's handpicked styles, is designed to add a touch of glamour and practicality to the festive season. These curated pieces reflect the perfect blend of holiday spirit and the brand's commitment to comfort and fashion.

👚 A Leap into Women's Fashion: Since its debut in May 2022, TravisMathew's Women's line has been revolutionizing the idea of casual elegance. The brand caters to dynamic women who balance an active lifestyle with the need for versatile, fashionable wear.

💬 Molly Sims on the Partnership: As a mother of three, her lifestyle embodies the essence of the TravisMathew woman – active, stylish, and always

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New Signings 2 mins read

Valkyrae Joins WME: Gaming’s Leading Lady Levels Up

Rachell “Valkyrae” Hofstetter, celebrated as one of the world's preeminent female streamers and gaming creators, has leveled up her career by signing with WME for representation, a strategic move from her previous representation by UTA.

👾 Streaming Superstar: Valkyrae, renowned for her engaging streams of popular games like “Among Us,” “Fortnite,” and “Valorant,” commands an impressive following of over 13.5 million across social media platforms, including 4 million subscribers on her main YouTube channel. Her live streams have not only captivated a vast audience but have also featured star-studded appearances from celebrities like Jimmy Fallon and the cast of “Stranger Things.”

🚀 A Meteoric Rise: Beginning her streaming journey on Twitch and subsequently signing an exclusive deal with YouTube in 2020, Valkyrae has seen a phenomenal rise. She's not only one of the fastest-growing streamers globally but also holds the title of YouTube's most-watched female streamer

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Endorsement Deals 2 mins read

Psycho Bunny Revs Up Style with Will Buxton as Brand Ambassador

Psycho Bunny, the fashion brand celebrated for its edgy and distinctive style, has announced a groundbreaking partnership with Will Buxton, a titan in the motorsport journalism world. This collaboration marks an exhilarating blend of high-octane motorsport energy and innovative fashion.

🌐 From Racetracks to Fashion Tracks: Buxton, renowned for his deep-rooted passion and extensive experience in motorsports, brings an authentic and dynamic edge to Psycho Bunny. His transition from the fast-paced world of racing to the avant-garde realms of fashion embodies a unique merger of adrenaline and style.

📚 A Career in Overdrive: With over two decades of motorsport journalism under his belt, Buxton has become a mainstay in the industry, covering an awe-inspiring 300+ Grands Prix and 600+ races worldwide. His journey from a fervent motorsport aficionado to a celebrated journalist and author showcases his unwavering dedication to the sport.

📺 Culturally

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Brand Ambassador 2 mins read

Jay Park: Gucci’s Latest Style Maestro

In a fusion of hip-hop swagger and high fashion, Gucci has announced the celebrated artist Jay Park as its newest global brand ambassador, adding a dash of rhythm to its luxury appeal.

👗 Fashion Meets Hip-Hop: Park, a name synonymous with the Korean hip-hop and R&B scene, hinted at this glamorous alliance back in May when he graced the Gucci Cruise 2024 fashion show in Seoul. His appointment reflects a blending of cultures and industries, where music's pulse meets fashion's finesse.

🌐 Joining a Star-Studded Lineup: As the latest addition to Gucci's ambassador family, Park aligns with the likes of Shin Min-a and Lee Jung-jae, enhancing the brand's already stellar roster. This collaboration extends his influence from the music studio to the runways, showcasing his multifaceted persona.

📱 Instagram Announcement: Jay Park took to Instagram to share his excitement, posting, “Ur new Gucci global brand ambassador,” giving his fans

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Digital 1 mins read

Edward Enninful’s Visionary Path Now Guided by WME

Edward Enninful, the trailblazing editor-in-chief of British Vogue, takes a bold step forward by signing with WME for representation, solidifying his influence in the realms of fashion, diversity, and media.

📚 A Historic Tenure at Vogue: Since making waves in 2017 as the first Black editor-in-chief of Vogue, Enninful has been a transformative force, infusing the pages of the storied magazine with a rich tapestry of diversity and innovation. His leadership has given rise to pioneering issues like Vogue's first braille edition and spotlighting stars with disabilities, reflecting his commitment to inclusivity.

🌍 A Global Role Awaits: Poised for 2024, Enninful will transition into a global advisory position, set to amplify his visionary impact on an even grander scale across the Vogue brand.

🔖 Editorial Prodigy: Enninful's illustrious journey in fashion journalism began at the tender age of 18 as fashion director of i-D Magazine,

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